{"id":16349,"date":"2021-02-13T10:00:00","date_gmt":"2021-02-13T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16349"},"modified":"2021-01-27T16:53:16","modified_gmt":"2021-01-27T09:53:16","slug":"google-thong-tri-thi-truong-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-thong-tri-thi-truong-quang-cao","title":{"rendered":"Google th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm"},"content":{"rendered":"\n

M\u1ed9t ph\u1ea7n ba s\u1ed1 ti\u1ec1n chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi Google.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2016, Google <\/a>\u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u0111\u1ea1t m\u1ee9c doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn 57,8 t\u1ef7 USD. Con s\u1ed1 n\u00e0y t\u0103ng 9% so v\u1edbi n\u0103m 2015. Qua \u0111\u00f3, chi\u1ebfm 30,9% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. <\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Google v\u1eabn chi\u1ebfm \u01b0u th\u1ebf trong m\u1ea3ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. N\u0103m 2015, Google \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu kho\u1ea3ng 47,57 t\u1ef7 USD. Qua \u0111\u00f3, chi\u1ebfm 55,2% th\u1ecb ph\u1ea7n, theo \u01b0\u1edbc t\u00ednh c\u1ee7a\u00a0eMarketer.<\/em> C\u00f3 th\u1ec3 th\u1ea5y Google g\u1ea7n nh\u01b0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

C\u00f2n v\u1ec1 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn, Google x\u1ebfp sau Facebook v\u1edbi doanh s\u1ed1 10,23 t\u1ef7 USD. Con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c 12,3% t\u1ed5ng chi ng\u00e2n s\u00e1ch to\u00e0n ph\u00e2n kh\u00fac n\u00e0y. Doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a YouTube t\u0103ng 40,6% l\u00ean 4,28 t\u1ef7 USD. C\u00e1c trang web video m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1 ki\u1ebfn thu v\u1ec1 5,18 t\u1ef7 USD ti\u1ec1n qu\u1ea3ng c\u00e1o, t\u0103ng tr\u01b0\u1edfng 21,1%.<\/p>\n\n\n\n

C\u00e1c nh\u1eadn \u0111\u1ecbnh chuy\u00ean m\u00f4n<\/h3>\n\n\n\n

eMarketer <\/em>nh\u1eadn \u0111\u1ecbnh: so v\u1edbi n\u0103m 2015, doanh thu qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng c\u1ee7a Google trong 2016 cao h\u01a1n 40%, l\u00ean m\u1ee9c 34,11 t\u1ef7 USD. Con s\u1ed1 n\u00e0y qua n\u0103m 2017 c\u00f3 kh\u1ea3 n\u0103ng c\u00f2n t\u0103ng th\u00eam 24,3%, \u0111\u1ea1t 42,41 t\u1ef7 USD. V\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o c\u1ee7a Google \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t m\u1ed1i e ng\u1ea1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/p>\n\n\n\n

\u00d4ng Martin Utreras – chuy\u00ean gia ph\u00e2n t\u00edch cao c\u1ea5p c\u1ee7a eMarketer <\/em>cho r\u1eb1ng: h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u00e0 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng c\u1ee7a Google s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c mang v\u1ec1 l\u1ee3i nhu\u1eadn cao. “Tuy nhi\u00ean, doanh thu c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng trong ng\u1eafn h\u1ea1n do t\u00e1c \u0111\u1ed9ng c\u1ee7a Brexit v\u00ec V\u01b0\u01a1ng qu\u1ed1c Anh hi\u1ec7n chi\u1ebfm kho\u1ea3ng 9% doanh thu v\u00e0 T\u00e2y \u00c2u c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Goolge”, \u00f4ng Martin Utreras nh\u1ea5n m\u1ea1nh. <\/p>\n\n\n\n

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C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n