{"id":16401,"date":"2021-02-05T09:30:00","date_gmt":"2021-02-05T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16401"},"modified":"2021-02-26T09:57:39","modified_gmt":"2021-02-26T02:57:39","slug":"google-news-showcase-mo-rong-de-giup-nguoi-doc-va-nha-xuat-ban","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-news-showcase-mo-rong-de-giup-nguoi-doc-va-nha-xuat-ban","title":{"rendered":"Google News Showcase m\u1edf r\u1ed9ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n"},"content":{"rendered":"\n

N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u00f3 c\u1eadp nh\u1eadt tin t\u1ee9c nh\u1eefng ng\u00e0y n\u00e0y, th\u00ec b\u1ea1n kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c. Cam k\u1ebft c\u1ee7a Google trong vi\u1ec7c gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y tin t\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng. L\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do Google News Showcase \u0111\u01b0\u1ee3c ra m\u1eaft, \u0111\u00e2y l\u00e0 \u1ee9ng d\u1ee5ng tin t\u1ee9c m\u1edf r\u1ed9ng m\u1edbi c\u1ee7a Google. Tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. L\u00e0 m\u1ed9t ph\u1ea7n trong kho\u1ea3n \u0111\u1ea7u t\u01b0 1 t\u1ef7 \u0111\u00f4 la c\u1ee7a Google v\u00e0o tin t\u1ee9c. V\u00e0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 b\u1ec1n v\u1eefng chung. C\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c tin t\u1ee9c c\u1ee7a Google tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

C\u1eadp nh\u1eadt News Showcase m\u1edbi<\/strong><\/h2>\n\n\n\n

M\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt m\u1edf r\u1ed9ng m\u1edbi cho News Showcase s\u1ebd gi\u00fap h\u1eefu \u00edch h\u01a1n n\u1eefa. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c c\u0169ng nh\u01b0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Tr\u01b0\u1edbc ti\u00ean, s\u1ebd s\u1edbm b\u1eaft \u0111\u1ea7u cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi quy\u1ec1n truy c\u1eadp v\u00e0o n\u1ed9i dung c\u00f3 t\u01b0\u1eddng ph\u00ed khi h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c. T\u01b0\u1eddng ph\u00ed l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c doanh thu c\u1ee7a m\u1ed9t s\u1ed1 nh\u00e0 xu\u1ea5t b\u1ea3n. \u0110\u1ec3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau \u0111\u00f3, Google s\u1ebd tr\u1ea3 ti\u1ec1n cho c\u00e1c \u0111\u1ed1i t\u00e1c tham gia. \u0110\u1ec3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp h\u1ea1n ch\u1ebf v\u00e0o n\u1ed9i dung c\u00f3 t\u01b0\u1eddng tr\u1ea3 ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng News Showcase. \u0110\u1ed5i l\u1ea1i, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c, \u0111\u1ec3 gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/p>\n\n\n\n

Gi\u1edd \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi c\u0169ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n. T\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c tin t\u1ee9c m\u00e0 h\u1ecd tin t\u01b0\u1edfng. M\u1ed9t lo\u1ea1i b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Gi\u1edbi thi\u1ec7u Tin t\u1ee9c m\u1edbi. Bao g\u1ed3m danh s\u00e1ch c\u00e1c b\u00e0i b\u00e1o quan tr\u1ecdng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n y\u00eau th\u00edch c\u1ee7a h\u1ecd l\u1ef1a ch\u1ecdn h\u00e0ng ng\u00e0y. <\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> <\/h4>\n\n\n\n

n\u1ebfu ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i m\u1ed9t c\u1eeda h\u00e0ng tin t\u1ee9c. Bao g\u1ed3m tin t\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd th\u1ea5y c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt h\u00e0ng ng\u00e0y v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng quan tr\u1ecdng nh\u1ea5t. \u0110\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi t\u00f2a so\u1ea1n \u0111\u00f3. C\u00e1c \u1ea5n ph\u1ea9m c\u00f3 li\u00ean quan, c\u1ea3 trong n\u01b0\u1edbc v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng. Gi\u1edd \u0111\u00e2y c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u For You. C\u00f9ng v\u1edbi trong m\u1ed9t khu v\u1ef1c d\u00e0nh ri\u00eang \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c \u1ea5n ph\u1ea9m Gi\u1edbi thi\u1ec7u tin t\u1ee9c m\u1edbi trong Newsstand tr\u00ean Google Tin t\u1ee9c<\/strong><\/a>.<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

M\u1edf r\u1ed9ng Googel News Showcase<\/strong><\/h4>\n\n\n\n

Ngo\u00e0i nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n Ch\u1ebf \u0111\u1ed9 tr\u01b0ng b\u00e0y tin t\u1ee9c. Google \u0111ang mang n\u1ed9i dung tin t\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n n\u1eefa. News Showcase \u0111\u00e3 m\u1edf r\u1ed9ng sang Google News tr\u00ean iOS v\u00e0 s\u1ebd s\u1edbm c\u00f3 tr\u00ean news.google.com v\u00e0 Discover. C\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a News Showcase s\u1ebd s\u1edbm xu\u1ea5t hi\u1ec7n trong Search Console. V\u00ec v\u1eady, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd c\u00f3 th\u00eam d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng b\u00e0i b\u00e1o. V\u00e0 ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n

C\u00e1c \u1ea5n ph\u1ea9m kh\u00e1c k\u00fd tr\u00ean<\/strong><\/h2>\n\n\n\n

K\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft News Showcase c\u00e1ch \u0111\u00e2y hai th\u00e1ng. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u1ea5n ph\u1ea9m t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd \u0111\u00e3 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i. Hi\u1ec7n c\u00f3 g\u1ea7n 400 \u1ea5n ph\u1ea9m tin t\u1ee9c \u1edf c\u00e1c qu\u1ed1c gia. Nh\u01b0 \u0110\u1ee9c, Brazil, Argentina, Canada, Ph\u00e1p, Anh, \u00dac v\u00e0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia kh\u00e1c. C\u00e1c \u0111\u1ed1i t\u00e1c m\u1edbi bao g\u1ed3m c\u00e1c \u1ea5n ph\u1ea9m nh\u01b0 Le Monde, Courrier International, L’Obs, Le Figaro, Lib\u00e9ration v\u00e0 L\u2019Express \u1edf Ph\u00e1p, v\u00e0 P\u00e1gina12, La Gaceta v\u00e0 El D\u00eda \u1edf Argentina.<\/p>\n\n\n\n

T\u1ea1p ch\u00ed t\u1ea1i Brazil<\/strong><\/h4>\n\n\n\n

C\u00e1c \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00fang t\u00f4i \u1edf \u0110\u1ee9c v\u00e0 Brazil. Hai qu\u1ed1c gia hi\u1ec7n \u0111ang c\u00f3 News Showcase, \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 tham gia m\u1ea1nh m\u1ebd c\u1ee7a \u0111\u1ed9c gi\u1ea3. Jos\u00e9 Roberto de Toledo, Bi\u00ean t\u1eadp vi\u00ean \u0111i\u1ec1u h\u00e0nh c\u1ee7a piau\u00ed, m\u1ed9t t\u1ea1p ch\u00ed h\u00e0ng th\u00e1ng qu\u1ed1c gia \u1edf Brazil cho bi\u1ebft: \u201cNews Showcase l\u00e0 m\u1ed9t d\u1ef1 \u00e1n r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i.\u201c M\u1ed9t m\u1eb7t, n\u00f3 cung c\u1ea5p m\u1ed9t k\u00eanh m\u1edbi v\u00e0 quan tr\u1ecdng \u0111\u1ec3 bi\u1ebft n\u1ed9i dung do t\u1ea1p ch\u00ed s\u1ea3n xu\u1ea5t. M\u1eb7t kh\u00e1c, n\u00f3 cho ch\u00fang t\u00f4i \u0111i\u1ec1u ki\u1ec7n t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung, nh\u1eb1m khu\u1ebfch \u0111\u1ea1i c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i. T\u1ea5t c\u1ea3 c\u00f9ng hy v\u1ecdng s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1ea1p ch\u00ed. “<\/p>\n\n\n\n

T\u1ea1p ch\u00ed t\u1ea1i \u0110\u1ee9c<\/strong><\/h4>\n\n\n\n

News Showcase c\u0169ng \u0111ang gi\u00fap c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1edbi. Peter Neumann, Gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a VRM, m\u1ed9t nh\u00f3m b\u00e1o khu v\u1ef1c \u1edf \u0110\u1ee9c cho bi\u1ebft: \u201cNews Showcase mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c c\u1ed5ng th\u00f4ng tin khu v\u1ef1c d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u1ee7a VRM \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i nh\u1eefng tin t\u1ee9c li\u00ean quan t\u1eeb c\u00e1c khu v\u1ef1c c\u1ee7a h\u1ecd. “S\u1ea3n ph\u1ea9m \u0111\u00e3 m\u1edf ra c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau m\u1edbi cho ng\u00e0nh b\u00e1o ch\u00ed c\u1ee7a ch\u00fang t\u00f4i, ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1c tin t\u1ee9c c\u1ee7a ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean v\u00e0 t\u00edch c\u1ef1c h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 d\u1ec5 d\u00e0ng v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y h\u1ea5p d\u1eabn h\u01a1n c\u1ee7a c\u00e1c b\u1ea3ng News Showcase gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u v\u1ec1 m\u1eb7t n\u00e0y.”<\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng c\u1ee7a Google News Showcase<\/strong> \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9 nhi\u1ec7t t\u00ecnh. T\u1eeb c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, \u0111\u1ed9c gi\u1ea3 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Google s\u1ebd ti\u1ebfp t\u1ee5c tham gia v\u00e0 k\u1ebft h\u1ee3p ph\u1ea3n h\u1ed3i. Khi x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh n\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. \u0110\u1ec3 b\u1ed5 sung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c tin t\u1ee9c c\u1ee7a Google.<\/p>\n\n\n\n

Ngu\u1ed3n: Blog Google<\/a><\/p>\n\n\n\n

Adsplus<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n