{"id":16441,"date":"2021-02-21T10:00:00","date_gmt":"2021-02-21T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16441"},"modified":"2021-03-01T08:24:00","modified_gmt":"2021-03-01T01:24:00","slug":"cong-cu-google-giup-kinh-doanh-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cong-cu-google-giup-kinh-doanh-hieu-qua","title":{"rendered":"C\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap b\u1ea1n kinh doanh online hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>S\u1edf th\u00edch, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111\u00e3 kh\u00e1c nhi\u1ec1u so v\u1edbi 10 n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng li\u00ean t\u1ee5c thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y. V\u00ec v\u1eady, nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00f4ng c\u1ee5 sau \u0111\u00e2y c\u1ee7a Google s\u1ebd gi\u00fap b\u1ea1n kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-1024x683.png\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap b\u1ea1n kinh doanh online hi\u1ec7u qu\u1ea3\" class=\"wp-image-16659\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u0169ng chuy\u1ec3n sang d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc. V\u00ec v\u1eady, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng h\u01a1n. M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng tin c\u1eady c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn Google. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u xem c\u00e1c c\u00f4ng c\u1ee5 Google c\u00f3 th\u1ec3 gi\u00fap g\u00ec \u0111\u01b0\u1ee3c cho vi\u1ec7c kinh doanh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Google Trends<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"649\" height=\"328\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/google-trends.png\" alt=\"google trends gi\u00fap kinh doanh hi\u1ec7u qu\u1ea3\" class=\"wp-image-16454\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/google-trends.png 649w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/google-trends-300x152.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/google-trends-610x308.png 610w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/figure><\/div>\n\n\n\n<p>Google Trends l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0a ra \u0111\u1ed3 th\u1ecb chi ti\u1ebft v\u1ec1 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm theo t\u1eeb kh\u00f3a theo th\u1eddi gian th\u1ef1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 xu h\u01b0\u1edbng c\u1ee7a m\u1ed9t m\u1eb7t h\u00e0ng hay th\u00f3i quen ti\u00eau d\u00f9ng trong c\u1ea3 nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Google Trends gi\u00fap b\u1ea1n quan s\u00e1t xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3, cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng kinh doanh v\u1edbi c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Google Keyword Planner<\/h2>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 ph\u1ea3i ch\u1ea1y qu\u1ea3ng c\u00e1o Adwords m\u1edbi c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/blog\/cach-su-dung-google-keyword-planner\/\">Google Keyword Planner<\/a>. Th\u1ef1c t\u1ebf, c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 g\u00f3i mi\u1ec5n ph\u00ed cho nh\u1eefng ai mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh qua nh\u1eefng xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi Google Keyword Planner v\u1edbi 3 c\u00e1ch:<\/p>\n\n\n\n<ul><li>T\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a m\u1edbi cho \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o<\/li><li>Xem l\u01b0\u1ee3t t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ecbnh s\u1eb5n<\/li><li>T\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng cho t\u1eeb kh\u00f3a<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Google Search Console<\/h2>\n\n\n\n<p>Sau khi ho\u00e0n th\u00e0nh vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m n\u00ean b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch b\u1eb1ng&nbsp;Google Search Console.<\/p>\n\n\n\n<p>V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm website c\u1ee7a b\u1ea1n. Trong \u0111\u00f3, bao g\u1ed3m c\u1ea3 th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n \u0111\u1ed1i tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 b\u1ea5m xem trang landing page c\u1ee7a m\u00ecnh hay. C\u0169ng nh\u01b0 l\u00e0 trang web c\u1ee7a b\u1ea1n \u0111ang c\u00f3 nh\u1eefng l\u1ed7i g\u00ec \u0111\u1ec3 kh\u1eafc ph\u1ee5c.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 xem l\u00e0:<\/p>\n\n\n\n<ul><li>S\u1ed1 l\u01b0\u1ee3t click v\u00e0o website c\u1ee7a b\u1ea1n<\/li><li>L\u01b0\u1ee3ng impression tr\u00ean Google (t\u1ea7n s\u1ed1 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Google)<\/li><li>Click through rate (CTR &#8211; T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o website)<\/li><li>Th\u1ee9 h\u1ea1ng site c\u1ee7a b\u1ea1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/li><\/ul>\n\n\n\n<p>Vi\u1ec7c gi\u1eef cho ch\u1ec9 s\u1ed1 CTR lu\u00f4n cao l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c d\u1eef li\u1ec7u n\u00e0y gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 impression\/click tr\u00ean m\u1ed7i t\u1eeb kh\u00f3a b\u1ea1n \u0111ang nh\u1eafm t\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h3>\n\n\n\n<p>Nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed Google s\u1ebd gi\u00fap vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u1eb7c bi\u1ec7t, nh\u1ea5t l\u00e0 trong th\u1eddi k\u1ef3 c\u1ea1nh tranh b\u00e1n h\u00e0ng online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean d\u1eef d\u1ed9i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u1edf th\u00edch, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111\u00e3 kh\u00e1c nhi\u1ec1u so v\u1edbi 10 n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng li\u00ean t\u1ee5c thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y. V\u00ec v\u1eady, nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00f4ng c\u1ee5 sau \u0111\u00e2y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap kinh doanh hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mi\u1ec5n ph\u00ed c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap kinh doanh hi\u1ec7u qu\u1ea3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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property=\"article:published_time\" content=\"2021-02-21T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-01T01:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/cac-cong-cu-mien-phi-cua-google-giup-ban-kinh-doanh-online-mien-phi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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