{"id":16446,"date":"2021-02-01T17:00:00","date_gmt":"2021-02-01T10:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16446"},"modified":"2021-02-17T09:03:36","modified_gmt":"2021-02-17T02:03:36","slug":"nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","title":{"rendered":"N\u0103m 2020 d\u1ea1y ch\u00fang ta \u0111i\u1ec1u g\u00ec v\u1ec1 vi\u1ec7c kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 storytelling c\u1ee7a ch\u00fang ta"},"content":{"rendered":"\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t meme y\u00eau th\u00edch. \u0110\u1ec3 m\u00f4 t\u1ea3 th\u1ea3m h\u1ecda t\u00e0n kh\u1ed1c c\u1ee7a m\u1ed9t n\u0103m 2020 \u0111\u00e3 x\u1ea3y ra. Nh\u01b0ng n\u1ebfu c\u00f3 s\u1ef1 kh\u1edfi s\u1eafc, c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m 2020 \u0111\u00e3 th\u00fac \u0111\u1ea9y ch\u00fang ta. Suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t. \u0110i\u1ec1u ch\u1ec9nh l\u1ea1i k\u1ef3 v\u1ecdng v\u00e0 \u0111\u1ec1 cao c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang ta mu\u1ed1n duy tr\u00ec. N\u00ean c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 <strong>marketing v\u00e0 storytelling<\/strong> \u0111\u00e3 d\u1ea1y ch\u00fang ta \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1024x683.png\" alt=\"\" class=\"wp-image-16497\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n v\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb. N\u0103m 2020 nh\u01b0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i, m\u1ed9t l\u1ea7n \u201ckh\u1edfi \u0111\u1ed9ng l\u1ea1i\u201d. \u0110\u1ec3 mang l\u1ea1i n\u0103ng l\u01b0\u1ee3ng v\u00e0 s\u1ef1 t\u1eadp trung cho m\u1ed9t th\u1eddi \u0111i\u1ec3m, n\u1ebfu kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t kh\u1ea9u hi\u1ec7u \u00e1p \u0111\u1ea3o. Th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb Google, Nike \u0111\u1ebfn Snickers, \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1eddi ph\u1ea3n \u00e1nh v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n. <\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ef1c s\u1ef1 bi\u1ebft m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u0111ang k\u00edch ho\u1ea1t n\u00f3 v\u1edbi to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 cho th\u1eddi \u0111\u1ea1i kh\u00f4ng? Ch\u00fang ta c\u00f3 th\u1ef1c s\u1ef1 \u0111ang tri\u1ec3n khai th\u1eddi gian, con ng\u01b0\u1eddi v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh theo nh\u1eefng c\u00e1ch th\u00f4ng minh nh\u1ea5t kh\u00f4ng? Ch\u00fang ta c\u00f3 \u0111ang s\u1ed1ng tr\u1ecdn v\u1eb9n c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i kh\u00f4ng? Ch\u00fang ta c\u00f3 \u0111ang k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c nguy\u00ean t\u1eafc storytelling c\u1ed1t l\u00f5i \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng thay \u0111\u1ed5i b\u1ea5t k\u1ec3 m\u1ecdi th\u1ee9 kh\u00e1c c\u00f3 b\u1ecb \u0111\u1ea3o l\u1ed9n nh\u01b0 th\u1ebf n\u00e0o.<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u cu\u1ed1i c\u00f9ng \u0111\u00f3 khi\u1ebfn m\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb b\u1ed1i r\u1ed1i. \u0110\u00e2u l\u00e0 c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 k\u1ebft n\u1ed1i nh\u1eefng ng\u00e0y n\u00e0y? V\u1edbi s\u1ef1 n\u1eb7ng n\u1ec1 c\u1ee7a n\u0103m nay, ch\u00fang ta c\u00f3 n\u00ean mong \u0111\u1ee3i m\u1ed9t c\u00f4ng th\u1ee9c m\u1edbi \u0111\u1ec3 k\u1ec3 chuy\u1ec7n th\u00e0nh c\u00f4ng kh\u00f4ng? Li\u1ec7u c\u00f3 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c trong gi\u1ecdng \u0111i\u1ec7u c\u1ee7a truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng?<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng qu\u00ean: C\u00e1c nguy\u00ean t\u1eafc marketing storytelling c\u1ed1t l\u00f5i \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng thay \u0111\u1ed5i. B\u1ea5t k\u1ec3 m\u1ecdi th\u1ee9 kh\u00e1c c\u00f3 b\u1ecb \u0111\u1ea3o l\u1ed9n nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng c\u00e2u chuy\u1ec7n hay nh\u1ea5t, g\u00e2y ti\u1ebfng vang nh\u1ea5t. Lu\u00f4n b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng ch\u00e2n l\u00fd c\u1ed1t l\u00f5i c\u1ee7a con ng\u01b0\u1eddi v\u00e0 k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"915\" height=\"510\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-3.png\" alt=\"\" class=\"wp-image-16459\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-3.png 915w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-3-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-3-768x428.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-3-610x340.png 610w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n\n\n<p>Nh\u01b0ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh \u0111\u00e1ng k\u1ec3. Ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng thay \u0111\u1ed5i do \u0111\u1ea1i d\u1ecbch COVID-19 th\u00fac \u0111\u1ea9y. Ho\u1eb7c s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a phong tr\u00e0o Black Lives Matter \u0111ang di\u1ec5n ra. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1ch h\u1ecd \u0111\u1eb7t nh\u1eefng m\u1ea3nh gh\u00e9p \u0111\u00f3 l\u1ea1i v\u1edbi nhau. \u0110\u1ec3 k\u1ebft n\u1ed1i t\u1ed1t nh\u1ea5t v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf v\u1ecb tr\u00ed quan tr\u1ecdng s\u1ef1 \u0111\u1ed3ng c\u1ea3m, kh\u1ea3 n\u0103ng v\u00e0 s\u1ef1 k\u1ecbp th\u1eddi. \u0110\u01b0a ra m\u1ed9t kh\u1ea9u hi\u1ec7u m\u1edbi d\u00e0i 30 gi\u00e2y v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cch\u00fang ta c\u00f9ng tham gia\u201d l\u00e0 kh\u00f4ng \u0111\u1ee7. (C\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng ph\u1eb3ng v\u00e0 bi\u1ec3n gi\u1ed1ng nhau m\u00e0 ch\u00fang ta \u0111\u00e3 th\u1ea5y \u1edf th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a \u0111\u1ea1i d\u1ecbch.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khai th\u00e1c c\u1ea3m gi\u00e1c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi &#8211; v\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\n<p>H\u00e3y s\u00e1ng t\u1ea1o Never Too Far Down c\u1ee7a Nike. \u0110i\u1ec1u n\u00e0y k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh r\u1ea5t t\u1ed1t. V\u1edbi m\u1ed9t \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng t\u1ed3i t\u1ec7. Khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n v\u00e0 th\u1ea5t b\u1ea1i. Nh\u01b0ng Nike \u0111\u00e3 kh\u00e9o l\u00e9o s\u1eed d\u1ee5ng v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a th\u1ec3 thao. \u0110\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ch\u00fang ta khai th\u00e1c hy v\u1ecdng v\u00e0 quy\u1ebft t\u00e2m t\u1eadp th\u1ec3 c\u1ee7a m\u00ecnh. L\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng t\u1ef1 nhi\u00ean c\u1ee7a \u0111\u1ecbnh v\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o n\u00e0y g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang b\u1edfi v\u00ec n\u00f3 ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang c\u1ea3m th\u1ea5y (v\u00e0 nh\u1eefng g\u00ec nhi\u1ec1u ng\u01b0\u1eddi khao kh\u00e1t s\u00e2u th\u1eb3m). N\u00f3 c\u1ea3m th\u1ea5y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 r\u00f5 r\u00e0ng v\u1edbi Nike v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i b\u00ecnh lu\u1eadn m\u1ea1nh m\u1ebd v\u1ec1 th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c nguy\u00ean t\u1eafc k\u1ec3 chuy\u1ec7n kh\u00f4ng khi\u1ebfn ch\u00fang ta b\u00f3 tay v\u1edbi video. T\u1ea1i Google, m\u1eb7c d\u00f9 lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ed5i m\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng c\u00e1c s\u1ef1 ki\u1ec7n n\u0103m nay th\u1ef1c s\u1ef1 \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 n\u1ed7 l\u1ef1c \u0111\u00f3. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n<p>Trong khi \u0111\u1ea1i d\u1ecbch b\u00f9ng ph\u00e1t. Google \u0111\u00e3 \u0111\u01b0a ra \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. \u0110\u1ec3 tr\u1edf n\u00ean h\u1eefu \u00edch theo nh\u1eefng c\u00e1ch m\u1edbi v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i Google. V\u1edbi Chu\u1ed7i xu h\u01b0\u1edbng h\u00e0ng tu\u1ea7nn. Google kh\u00f4ng ch\u1ec9 chia s\u1ebb nh\u1eefng th\u00f4ng tin chi ti\u1ebft k\u1ecbp th\u1eddi v\u1ec1 c\u00e1ch th\u1ebf gi\u1edbi \u0111ang \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ea1i d\u1ecbch th\u00f4ng qua c\u00e1c t\u00ecm ki\u1ebfm. M\u00e0 Google c\u00f2n k\u1ebft n\u1ed1i nh\u1eefng xu h\u01b0\u1edbng \u0111\u00f3 v\u1edbi h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf. Nh\u01b0 \u201cc\u00e1ch l\u00e0m m\u1eb7t n\u1ea1\u201d ho\u1eb7c \u201cc\u00e1ch l\u00e0m b\u00e1nh m\u00ec\u201d th\u00f4ng qua H\u01b0\u1edbng d\u1eabn tr\u00ean YouTube.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, vi\u1ec7c gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u201ch\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng\u201d. \u0110\u00e3 \u0111\u01b0a h\u1ecd \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m trong s\u1ea3n ph\u1ea9m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. Ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m gi\u1eefa hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p theo ng\u1eef c\u1ea3nh. V\u00e0 trong khi s\u1ef1 giao thoa gi\u1eefa gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Nike t\u1eadp trung v\u00e0o hy v\u1ecdng. Google \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a xung quanh vi\u1ec7c trao quy\u1ec1n v\u00e0 \u201cc\u00e1ch th\u1ef1c hi\u1ec7n\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>X\u00e1c \u0111\u1ecbnh \u0111\u00fang gi\u1ecdng \u0111i\u1ec7u v\u00e0 n\u00f3i ti\u1ebfng ng\u01b0\u1eddi<\/strong><\/h2>\n\n\n\n<p>Sau \u0111\u00f3 l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 gi\u1ecdng \u0111i\u1ec7u. M\u1ed9t n\u0103m n\u1eb7ng n\u1ec1 s\u1ebd kh\u00f4ng l\u00e0m n\u00f3 \u0111en t\u1ed1i m\u00e3i m\u00e3i. Ti\u1ebfp th\u1ecb n\u00f3i l\u00ean con ng\u01b0\u1eddi. Con ng\u01b0\u1eddi l\u00e0 nh\u1eefng sinh v\u1eadt ph\u1ee9c t\u1ea1p v\u00e0 \u0111a s\u1eafc th\u00e1i v\u1edbi nhi\u1ec1u suy ngh\u0129 v\u00e0 nhu c\u1ea7u kh\u00e1c nhau. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady, ch\u1ea1y theo gam m\u00e0u c\u00e1 t\u00ednh v\u00e0 khi\u00eau kh\u00edch. V\u00ec v\u1eady, m\u1eb7c d\u00f9 c\u00f3 m\u1ed9t xu h\u01b0\u1edbng nghi\u00eang v\u1ec1 th\u00f4ng \u0111i\u1ec7p nghi\u00eam t\u00fac v\u00e0 n\u1eb7ng n\u1ec1 h\u01a1n v\u00e0o \u0111\u1ea7u n\u0103m. S\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ec3 m\u1ed9t l\u1ea7n n\u1eefa th\u1ec3 hi\u1ec7n nhi\u1ec1u phong c\u00e1ch v\u00e0 t\u00f4ng m\u00e0u. \u0110\u00f4i khi, s\u00e1ng t\u1ea1o nghi\u00eam t\u00fac v\u00e0 c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ed1i c\u1ea3nh kh\u00e1c, s\u1ef1 h\u00e0i h\u00f2a v\u00e0 t\u00edch c\u1ef1c s\u1ebd l\u00e0 \u0111i\u1ec1u t\u1ed1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing v\u00e0 storytelling tuy\u1ec7t v\u1eddi nh\u01b0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc<\/strong><\/h2>\n\n\n\n<p>V\u1edbi qu\u1ea3ng c\u00e1o \u201cReturn of the Macks\u201d g\u1ea7n \u0111\u00e2y c\u1ee7a Google. \u0110\u00e3 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111\u01a1n gi\u1ea3n &#8211; pha ch\u00fat h\u00e0i h\u01b0\u1edbc. \u0110\u1ec3 k\u1ebft n\u1ed1i v\u1edbi s\u1ef1 s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u00e1ng t\u1ea1o ti\u1ebfp theo khai th\u00e1c s\u00e2u h\u01a1n v\u00e0o t\u00ednh th\u1ef1c t\u1ebf v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o. Khi h\u1ed7 tr\u1ee3 c\u1ee5 th\u1ec3 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m l\u00e2n c\u1eadn \u0111\u1ec3 mang l\u1ea1i m\u1ed9t s\u1ed1 l\u00f4ng t\u01a1 \u1ea5m \u00e1p th\u1ef1c s\u1ef1. V\u00e0 sau \u0111\u00f3 l\u00e0 Snickers, cung c\u1ea5p m\u1ed9t ch\u00fat nh\u00e1y m\u1eaft. Qu\u1ea3ng c\u00e1o \u201cKh\u00e1ch truy c\u1eadp \u0111\u1ea7u ti\u00ean\u201d m\u1edf r\u1ed9ng th\u00f4ng \u0111i\u1ec7p \u201cb\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n khi b\u1ea1n \u0111\u00f3i\u201d. Theo c\u00e1ch nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi c\u1ea3nh gi\u00e1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i tr\u1edf l\u1ea1i IRL x\u00e3 h\u1ed9i h\u00f3a.<\/p>\n\n\n\n<p>Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. N\u1ebfu ch\u00fang ta nh\u1edb nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i. Ph\u1ea7n \u201cngh\u1ec7 thu\u1eadt\u201d s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch nh\u1ea5t trong c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta. Kh\u00f4ng ph\u1ea3i b\u1ea5t ch\u1ea5p nh\u1eefng ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n xung quanh ch\u00fang ta, m\u00e0 v\u00ec ch\u00fang.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t meme y\u00eau th\u00edch. \u0110\u1ec3 m\u00f4 t\u1ea3 th\u1ea3m h\u1ecda t\u00e0n kh\u1ed1c c\u1ee7a m\u1ed9t n\u0103m 2020 \u0111\u00e3 x\u1ea3y ra. Nh\u01b0ng n\u1ebfu c\u00f3 s\u1ef1 kh\u1edfi s\u1eafc, c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m 2020 \u0111\u00e3 th\u00fac \u0111\u1ea9y ch\u00fang ta. Suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t. \u0110i\u1ec1u ch\u1ec9nh l\u1ea1i k\u1ef3 v\u1ecdng v\u00e0 \u0111\u1ec1 cao [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE<\/title>\n<meta name=\"description\" content=\"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE\" \/>\n<meta property=\"og:description\" content=\"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-01T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T02:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1024x683.png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing\",\"name\":\"Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-02-01T10:00:00+00:00\",\"dateModified\":\"2021-02-17T02:03:36+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u0103m 2020 d\u1ea1y ch\u00fang ta \u0111i\u1ec1u g\u00ec v\u1ec1 vi\u1ec7c kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 storytelling c\u1ee7a ch\u00fang ta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE","description":"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","og_locale":"vi_VN","og_type":"article","og_title":"Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE","og_description":"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch","og_url":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2021-02-01T10:00:00+00:00","article_modified_time":"2021-02-17T02:03:36+00:00","og_image":[{"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/marketing-va-storytelling-da-day-chung-ta-nhung-gi-1024x683.png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"10 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","url":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing","name":"Marketing v\u00e0 Storytelling \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng g\u00ec ? - GOOGLE","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2021-02-01T10:00:00+00:00","dateModified":"2021-02-17T02:03:36+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Marketing v\u00e0 Storytelling tuy\u1ec7t v\u1eddi s\u1ebd lu\u00f4n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc, nh\u1eefng nguy\u00ean t\u1eafc l\u00e2u d\u00e0i th\u00ec ph\u1ea7n ngh\u1ec7 thu\u1eadt mang kh\u00eda c\u1ea1nh th\u00fa v\u1ecb, b\u1ed5 \u00edch","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/nam-2020-day-chung-ta-dieu-gi-ve-viec-khoi-dong-lai-cac-nguyen-tac-co-ban-ve-storytelling-va-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"N\u0103m 2020 d\u1ea1y ch\u00fang ta \u0111i\u1ec1u g\u00ec v\u1ec1 vi\u1ec7c kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 storytelling c\u1ee7a ch\u00fang ta"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/16446"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=16446"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/16446\/revisions"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=16446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=16446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=16446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}