{"id":16458,"date":"2021-02-06T15:00:00","date_gmt":"2021-02-06T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16458"},"modified":"2021-03-01T21:37:41","modified_gmt":"2021-03-01T14:37:41","slug":"marketing-my-khac-gi-viet-nam","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/marketing-my-khac-gi-viet-nam","title":{"rendered":"Marketing M\u1ef9 kh\u00e1c g\u00ec Vi\u1ec7t Nam?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma-1024x576.png\" alt=\"Marketing M\u1ef9 kh\u00e1c g\u00ec Vi\u1ec7t Nam?\" class=\"wp-image-17059\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma-1024x576.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma-610x343.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/marketing-my-khac-gi-vietnma.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>M\u1ed7i \u0111\u1ea5t n\u01b0\u1edbc s\u1ebd c\u00f3 m\u1ed9t \u0111\u1eb7c th\u00f9 kinh t\u1ebf ri\u00eang bi\u1ec7t. T\u01b0\u01a1ng t\u1ef1, l\u00e0m marketing \u1edf Vi\u1ec7t Nam s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c bi\u1ec7t so v\u1edbi M\u1ef9. Hai \u0111\u1ea5t n\u01b0\u1edbc \u1edf 2 ph\u00eda c\u1ee7a b\u00e1n c\u1ea7u s\u1ebd c\u00f3 nh\u1eefng s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 v\u0103n h\u00f3a, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 quy m\u00f4 n\u1ec1n kinh t\u1ebf.<\/strong><\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Insights <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-1024x682.jpg\" alt=\"marketing M\u1ef9 v\u00e0 Vi\u1ec7t Nam kh\u00e1c nhau insights\" class=\"wp-image-16506\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-1536x1023.jpg 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Insight.jpg 1698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ed3i t\u1eeb \u0111\u00f3 t\u00ecm hi\u1ec3u insights c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh l\u00e0m marketing. N\u00f3i c\u00e1ch kh\u00e1c, <a href=\"https:\/\/adsplus.vn\/blog\/customer-insight-la-gi-tam-quan-trong-cua-customer-insight-trong-marketing-4-0\/\">customer insights<\/a> l\u00e0 b\u01b0\u1edbc thu th\u1eadp d\u1eef li\u1ec7u quan tr\u1ecdng cho chi\u1ebfn l\u01b0\u1ee3c marketing. Nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a, con ng\u01b0\u1eddi c\u0169ng nh\u01b0 quy m\u00f4 kinh t\u1ebf d\u1eabn \u0111\u1ebfn nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng M\u1ef9 hay Vi\u1ec7t Nam. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Marketing Communication (k\u00eanh truy\u1ec1n th\u00f4ng)<\/h2>\n\n\n\n<p>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Marketing \u1edf M\u1ef9 \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n \u1edf Vi\u1ec7t Nam. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 TV, Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Radio,&#8230;<\/p>\n\n\n\n<ul><li><strong>TV:<\/strong> \u1ede M\u1ef9, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o tr\u00ean TV truy\u1ec1n th\u1ed1ng v\u00e0 TV s\u1ed1 h\u00f3a (hay c\u00f2n g\u1ecdi l\u00e0 on-demand TV, nh\u01b0 Netflix,&#8230;). Ph\u1ea7n l\u1edbn, c\u00e1c c\u00f4ng ty M\u1ef9 s\u1ebd t\u1eadp trung ng\u00e2n s\u00e1ch cho TV s\u1ed1 h\u00f3a v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd xem tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nhi\u1ec1u l\u1ea7n h\u01a1n. \u1ede Vi\u1ec7t Nam, TV s\u1ed1 h\u00f3a ch\u01b0a ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i. V\u00ec v\u1eady, h\u1ea7u nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng TV analog truy\u1ec1n th\u1ed1ng<\/li><li><strong>OOH &#8211; Out of Home (qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi):<\/strong> C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o \u1edf M\u1ef9 \u0111a ph\u1ea7n \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a. V\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t. C\u00f9ng m\u1ed9t v\u1ecb tr\u00ed trong ng\u00e0y, t\u00f9y v\u00e0o th\u1eddi \u0111i\u1ec3m, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1eabu th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 h\u00f3a \u1edf M\u1ef9 kh\u00e1 ph\u1ed5 bi\u1ebfn. \u1ede Vi\u1ec7t Nam, \u0111i\u1ec1u n\u00e0y ch\u1ec9 \u0111a ph\u1ea7n ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn; c\u00e1c t\u1ec9nh th\u00e0nh n\u00f4ng th\u00f4n v\u1eabn s\u1eed d\u1ee5ng bi\u1ec3n hi\u1ec7u qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng<\/li><li><strong>Radio &amp; Podcast:<\/strong> ng\u01b0\u1eddi M\u1ef9 di chuy\u1ec3n nhi\u1ec1u b\u1eb1ng xe h\u01a1i. V\u00ec v\u1eady, qu\u1ea3ng c\u00e1o \u1edf c\u00e1c k\u00eanh podcast v\u00e0 radio c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3. \u1ede Vi\u1ec7t Nam, qu\u1ea3ng c\u00e1o radio hay podcast kh\u00f4ng ph\u1ed5 bi\u1ebfn v\u00ec ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh v\u1eabn l\u00e0 xe m\u00e1y.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Activation (ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/h2>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf Vi\u1ec7t Nam nhi\u1ec1u h\u01a1n so v\u1edbi M\u1ef9. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p t\u1ea1i c\u00e1c k\u00eanh si\u00eau th\u1ecb, t\u1ea1p h\u00f3a,&#8230; \u1ede M\u1ef9, chi ph\u00ed nh\u00e2n s\u1ef1 cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y qu\u00e1 \u0111\u1eaft \u0111\u1ecf. \u0110\u1ed3ng th\u1eddi, quy m\u00f4 di\u1ec7n t\u00edch n\u01b0\u1edbc M\u1ef9 kh\u00e1 r\u1ed9ng n\u00ean \u00edt c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng Activation tr\u00ean to\u00e0n qu\u1ed1c. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> 4. Trade Marketing<\/strong><\/h2>\n\n\n\n<p>V\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n Vi\u1ec7t Nam nhi\u1ec1u l\u1ea7n, vi\u1ec7c ph\u00e2n ph\u1ed1i v\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a \u1edf M\u1ef9 c\u0169ng r\u1ea5t ph\u1ee9c t\u1ea1p. K\u00eanh si\u00eau th\u1ecb \u1edf M\u1ef9 ho\u1ea1t \u0111\u1ed9ng theo chu\u1ed7i to\u00e0n qu\u1ed1c hay chu\u1ed7i ri\u00eang c\u1ee7a t\u1eebng bang, ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t s\u1ed1 bang nh\u1ea5t \u0111\u1ecbnh, ho\u1eb7c c\u00e1c chu\u1ed7i l\u1edbn \u0111\u1ec3 t\u1eadp trung ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h3>\n\n\n\n<p>Tuy nhi\u00ean,&nbsp;d\u00f9 \u1edf M\u1ef9 hay \u1edf Vi\u1ec7t Nam, v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 n\u1ec1n v\u0103n h\u00f3a hay quy m\u00f4, th\u00ec&nbsp;c\u1ed1t l\u00f5i v\u00e0 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c Marketing \u0111\u1ec1u nh\u01b0 nhau. T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&nbsp;Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 hi\u1ec3u th\u00eam v\u1ec1 marketing \u1edf M\u1ef9 c\u0169ng nh\u01b0 Vi\u1ec7t Nam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i \u0111\u1ea5t n\u01b0\u1edbc s\u1ebd c\u00f3 m\u1ed9t \u0111\u1eb7c th\u00f9 kinh t\u1ebf ri\u00eang bi\u1ec7t. T\u01b0\u01a1ng t\u1ef1, l\u00e0m marketing \u1edf Vi\u1ec7t Nam s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c bi\u1ec7t so v\u1edbi M\u1ef9. Hai \u0111\u1ea5t n\u01b0\u1edbc \u1edf 2 ph\u00eda c\u1ee7a b\u00e1n c\u1ea7u s\u1ebd c\u00f3 nh\u1eefng s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 v\u0103n h\u00f3a, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 quy m\u00f4 n\u1ec1n kinh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing M\u1ef9 kh\u00e1c g\u00ec Vi\u1ec7t Nam? - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"description\" content=\"Do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a, con ng\u01b0\u1eddi c\u0169ng nh\u01b0 quy m\u00f4 kinh t\u1ebf, Marketing \u1edf M\u1ef9 s\u1ebd c\u00f3 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi marketing \u1edf Vi\u1ec7t Nam\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-my-khac-gi-viet-nam\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing M\u1ef9 kh\u00e1c g\u00ec Vi\u1ec7t Nam? 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