{"id":16603,"date":"2021-02-18T15:00:00","date_gmt":"2021-02-18T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16603"},"modified":"2021-03-02T08:42:50","modified_gmt":"2021-03-02T01:42:50","slug":"4-dieu-can-biet-khi-len-ngan-sach-cho-content-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/4-dieu-can-biet-khi-len-ngan-sach-cho-content-marketing","title":{"rendered":"4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi l\u00ean ng\u00e2n s\u00e1ch Content Marketing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu...-1024x576.jpg\" alt=\"4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi l\u00ean ng\u00e2n s\u00e1ch Content Marketing\" class=\"wp-image-17065\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu...-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu...-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu...-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu...-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/4-dieu....jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u1ea1n c\u00f3 d\u00e1m ch\u1eafc r\u1eb1ng, qu\u1ef9 ng\u00e2n s\u00e1ch d\u00e0nh cho Content Marketing n\u0103m qua c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3? V\u00e0 v\u1edbi ng\u00e2n s\u00e1ch \u1ea5y c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u \u0111\u1ed9i Content Marketing c\u1ee7a b\u1ea1n?<\/strong> <strong>H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u v\u1ec1 4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi l\u00ean ng\u00e2n s\u00e1ch cho Content Marketing nh\u00e9<\/strong><\/p>\n\n\n\n<p>\u1ede nhi\u1ec1u c\u00f4ng ty, ng\u00e2n s\u00e1ch cho Content ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong t\u1ed5ng ng\u00e2n s\u00e1ch Marketing. Content Marketing c\u0169ng th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ec9 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u (ROI). V\u00ec v\u1eady, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u t\u0103ng th\u00eam ng\u00e2n s\u00e1ch cho m\u1ea3ng n\u00e0y. C\u00e1c gi\u00e1m \u0111\u1ed1c Marketing th\u01b0\u1eddng \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n ph\u1ea7n ng\u00e2n s\u00e1ch cho Content Marketing tr\u01b0\u1edbc 1 n\u0103m. <\/p>\n\n\n\n<p>V\u00ec v\u1eady, v\u1edbi m\u1ed9t ngu\u1ed3n ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, b\u1ea1n s\u1ebd ph\u1ea3i l\u00ean d\u1ef1 tr\u00f9 chi ti\u00eau th\u1eadt hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng t\u00ecm Adsplus.vn t\u00ecm hi\u1ec3u qua 4 c\u00e1ch l\u00ean ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.&nbsp;L\u1eadp ng\u00e2n s\u00e1ch d\u1ef1a theo h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Journey)<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1ch l\u1eadp ng\u00e2n s\u00e1ch ph\u1ed5 bi\u1ebfn cho <a href=\"https:\/\/adsplus.vn\/blog\/content-marketing-yeu-to-cot-loi-cho-su-phat-trien-doanh-nghiep-xay-dung\/\">Content Marketing<\/a> l\u00e0 theo 3 k\u00eanh marketing ch\u00ednh. \u0110\u00f3 l\u00e0 bao g\u1ed3m: k\u00eanh s\u1edf h\u1eefu (owned media), k\u00eanh lan truy\u1ec1n (earned media) v\u00e0 k\u00eanh tr\u1ea3 ph\u00ed (paid media). V\u00ec v\u1eady, vi\u1ec7c \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch cho t\u1eebng k\u00eanh c\u0169ng s\u1ebd \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty \u0111ang d\u1ea7n t\u1eeb b\u1ecf m\u00f4 h\u00ecnh b\u1ed9 3 k\u00eanh truy\u1ec1n th\u00f4ng tr\u00ean. H\u1ecd d\u1ea7n chuy\u1ec3n sang l\u1eadp ng\u00e2n s\u00e1ch d\u1ef1a theo h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (customer journey). Theo c\u00e1c gi\u00e1m \u0111\u1ed1c Marketing, vi\u1ec7c ph\u00e2n ph\u1ed1i chi ph\u00ed theo c\u00e1ch n\u00e0y s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n. H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i nhi\u1ec1u trong nh\u1eefng n\u0103m qua. Vi\u1ec7c d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch theo m\u00f4 h\u00ecnh tr\u00ean s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 \u0111\u1ebfn \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Theo trung b\u00ecnh, ng\u00e2n s\u00e1ch marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 sau: giai \u0111o\u1ea1n mua s\u1ea3n ph\u1ea9m (21%), giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 (20%), giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u (16%), giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m (16%), giai \u0111o\u1ea1n \u1ee7ng h\u1ed9 (14%) v\u00e0 th\u1ea5p nh\u1ea5t, giai \u0111o\u1ea1n s\u1eed d\u1ee5ng (13%). C\u00f3 th\u1ec3 m\u00f4 h\u00ecnh h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng kh\u00f4ng gi\u1ed1ng nh\u01b0 tr\u00ean. Tuy nhi\u00ean, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t v\u1edbi chu k\u1ef3 mua h\u00e0ng \u0111\u01a1n thu\u1ea7n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng t\u00ednh \u0111\u1ebfn giai \u0111o\u1ea1n sau khi mua. V\u00ed d\u1ee5: h\u00e0nh tr\u00ecnh t\u1eeb nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc, \u0111\u1ebfn mua h\u00e0ng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Ph\u00e2n b\u1ed5 theo k\u00eanh<\/strong><\/h2>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 m\u1ed9t h\u01b0\u1edbng ngh\u0129 kh\u00e1c l\u00e0 t\u1ea1o ng\u00e2n s\u00e1ch cho Content Marketing theo m\u1ed9t k\u00eanh c\u1ee5 th\u1ec3. Khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n cho c\u00e1c lo\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n<ul><li>S\u00e1ng t\u1ea1o n\u1ed9i dung vi\u1ebft<\/li><li>Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda cho visual content (n\u1ed9i dung tr\u1ef1c quan)<\/li><li>S\u1ea3n xu\u1ea5t video<\/li><li>C\u00e1c c\u00f4ng c\u1ee5 Content Marketing v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m<\/li><li>B\u1ea3o tr\u00ec v\u00e0 c\u1eadp nh\u1eadt trang web \/ blog<\/li><li>Th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o<\/li><li>Marketing truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (c\u1ea3 trong kh\u00e2u l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai)<\/li><li>Qu\u1ea3ng b\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n<\/li><li>D\u1ecbch v\u1ee5 gi\u00e1m s\u00e1t<\/li><li>H\u1ed9i th\u1ea3o tr\u00ean web ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn kh\u00e1c<\/li><li>Chi ph\u00ed nh\u00e2n vi\u00ean: Bao g\u1ed3m vi\u1ec7c l\u1eadp h\u00f3a \u0111\u01a1n v\u00e0 thanh to\u00e1n cho nh\u00e2n vi\u00ean v\u00e0 freelancers<\/li><\/ul>\n\n\n\n<p>T\u00f9y theo m\u00f4 h\u00ecnh t\u1eebng c\u00f4ng ty m\u00e0 c\u00e1c danh m\u1ee5c tr\u00ean s\u1ebd thay \u0111\u1ed5i. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 c\u00f4ng ty s\u1ebd thu\u00ea ngo\u00e0i ng\u01b0\u1eddi thi\u1ebft k\u1ebf t\u1ef1 do. Trong khi m\u1ed9t v\u00e0i c\u00f4ng ty s\u1ebd \u01b0u ti\u00ean s\u1eed d\u1ee5ng nh\u00e2n s\u1ef1 Marketing n\u1ed9i b\u1ed9. Nh\u00ecn chung, c\u00e1c c\u00f4ng ty s\u1ebd nh\u00f3m g\u1ecdn h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c n\u00e0y trong ng\u00e2n s\u00e1ch Content Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00e2n nh\u1eafc: Ph\u00e2n b\u1ed5 chi ph\u00ed theo k\u00eanh kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Danh s\u00e1ch c\u00e1c m\u1ee5c tr\u00ean c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n th\u1ea5y b\u1ed1i r\u1ed1i. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao: tr\u1eeb khi b\u1ea1n c\u00f3 ph\u00f2ng Content Marketing chuy\u00ean d\u1ee5ng, n\u1ebfu kh\u00f4ng th\u00ec chi ph\u00ed li\u00ean quan \u0111\u1ebfn m\u1ed7i m\u1ee5c n\u00e0y th\u01b0\u1eddng kh\u00f4ng d\u1ec5 t\u00e1ch bi\u1ec7t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, ph\u1ea7n m\u1ec1m marketing c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau. N\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn n\u1ed9i dung. Hay ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean th\u01b0\u1eddng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e2n chia gi\u1eefa c\u00e1c ng\u00e2n s\u00e1ch kh\u00e1c nhau (PR, marketing, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v.v.).<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n qu\u1ef9. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i t\u00ecm ra \u0111\u00fang c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n. C\u00f3 n\u00ean ph\u00e2n b\u1ed5 th\u1eddi gian d\u00e0nh cho c\u00e1c t\u00e1c v\u1ee5 li\u00ean quan \u0111\u1ebfn Content Marketing kh\u00f4ng? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n theo d\u00f5i n\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Bi\u1ebft c\u00e1ch c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang chi ti\u00eau cho Content Marketing nh\u01b0 th\u1ebf n\u00e0o<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang ph\u00e2n b\u1ed5 chi ti\u00eau. C\u0169ng nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch marketing t\u1ed5ng c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u00e0 s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 s\u1ebd gi\u00fap \u00edch cho b\u1ea1n.<\/p>\n\n\n\n<p>Theo Vi\u1ec7n nghi\u00ean c\u1ee9u Content Marketing, kho\u1ea3ng 28% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb&nbsp;<strong>B2B<\/strong>&nbsp;\u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho Content Marketing; v\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty <strong>B2C<\/strong> con s\u1ed1 n\u00e0y l\u00ean t\u1edbi 32%.<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n trong l\u0129nh v\u1ef1c Content Marketing? H\u00e3y xem x\u00e9t vi\u1ec7c t\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. C\u00e1c s\u1ed1 li\u1ec7u ch\u1ec9 ra r\u1eb1ng c\u00e1c c\u00f4ng ty B2B l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t chi t\u1edbi 42% t\u1ed5ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb (Marketing Budget) c\u1ee7a h\u1ecd cho Content Marketing.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 nh\u1eefng con s\u1ed1 n\u00e0y r\u1ea5t h\u1eefu \u00edch. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 ng\u00e0nh b\u1ea1n \u0111ang tham gia. \u0110\u1ed3ng th\u1eddi ph\u1ea3i xem x\u00e9t m\u1ee5c ti\u00eau c\u1ee7a Content Marketing. T\u1eeb \u0111\u00f3, con s\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1ebd r\u1ea5t kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 d\u00e1m ch\u1eafc r\u1eb1ng, qu\u1ef9 ng\u00e2n s\u00e1ch d\u00e0nh cho Content Marketing n\u0103m qua c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3? V\u00e0 v\u1edbi ng\u00e2n s\u00e1ch \u1ea5y c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u \u0111\u1ed9i Content Marketing c\u1ee7a b\u1ea1n? H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u v\u1ec1 4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi l\u00ean ng\u00e2n s\u00e1ch cho Content Marketing nh\u00e9 \u1ede [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi l\u00ean ng\u00e2n s\u00e1ch Content Marketing<\/title>\n<meta name=\"description\" content=\"B\u1ea1n c\u00f3 bi\u1ebft ng\u00e2n s\u00e1ch d\u00e0nh cho b\u1ed9 ph\u1eadn Content Marketing \u0111\u01b0\u1ee3c d\u1ef1 tr\u00f9 nh\u01b0 th\u1ebf n\u00e0o? 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