{"id":16776,"date":"2021-02-22T17:20:00","date_gmt":"2021-02-22T10:20:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16776"},"modified":"2021-02-23T13:51:39","modified_gmt":"2021-02-23T06:51:39","slug":"xu-huong-marketing-ky-thuat-so-nam-2021-xem-xet-lai-nhung-ket-qua-2020-phan-1","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-ky-thuat-so-nam-2021-xem-xet-lai-nhung-ket-qua-2020-phan-1","title":{"rendered":"Xu h\u01b0\u1edbng Digital Marketing n\u0103m 2021: Xem x\u00e9t l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 2020"},"content":{"rendered":"\n<p>Sau m\u1ed9t n\u0103m ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho n\u0103m m\u1edbi th\u00ec ch\u00fang ta c\u1ea7n ph\u1ea3i coi v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a n\u0103m 2020. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <strong>25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n<\/strong> trong b\u00e0i sau. V\u1ec1 c\u00e1c xu h\u01b0\u1edbng Digital Marketing m\u1edbi nh\u1ea5t c\u1ee7a n\u0103m 2021.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-1024x683.png\" alt=\"Xu h\u01b0\u1edbng Digital Marketing n\u0103m 2021: Xem x\u00e9t l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 2020 [ph\u1ea7n 1]\" class=\"wp-image-16785\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/xu-huong-marketing-ky-thuat-so-2021.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xem l\u1ea1i nh\u1eefng \u0111\u1ed5i m\u1edbi c\u1ee7a Digital Marketing<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1. Lu\u00f4n c\u00f3 m\u1ed9t s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi xu h\u01b0\u1edbng Digital Marketing. V\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ea7u n\u0103m. \u0110\u00fang nh\u01b0 v\u1eady, v\u00ec vi\u1ec7c xem x\u00e9t s\u1ef1 \u0111\u1ed5i m\u1edbi trong Digital Marketing, c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng cho n\u0103m t\u1edbi. C\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi. M\u00e0 c\u00e1c doanh nghi\u1ec7p nhanh nh\u1eb9n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c \u2026 n\u1ebfu h\u1ecd \u0111ang t\u00ecm \u0111\u00fang ch\u1ed7 v\u00e0 bi\u1ebft \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ecfi \u2026<\/p>\n\n\n\n<p>M\u1ed7i n\u0103m, trong m\u01b0\u1eddi n\u0103m qua, \u0111\u00e3 cho th\u1ea5y b\u1ed1i c\u1ea3nh Digital Marketing. \u0110\u1ec3 gi\u00fap \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 xu h\u01b0\u1edbng Digital Marketing. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean t\u1eadp trung v\u00e0o trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u0103m nay tr\u00ean blog Th\u00f4ng tin chi ti\u1ebft, t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y nh\u1eefng g\u00ec t\u00f4i th\u1ea5y l\u00e0 xu h\u01b0\u1edbng ch\u00ednh trong khu\u00f4n kh\u1ed5 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng RACE c\u1ee7a ch\u00fang t\u00f4i, x\u00e1c \u0111\u1ecbnh 25 ho\u1ea1t \u0111\u1ed9ng Digital Marketing s\u1ed1 ch\u00ednh m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua:<\/p>\n\n\n\n<ul><li>C\u1ea3i thi\u1ec7n ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u00f4ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1<\/li><li>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1n gi\u1ea3<\/li><li>Qu\u1ea3n l\u00fd Digital Marketing t\u1ed1t h\u01a1n \u0111\u1ec3 t\u00edch h\u1ee3p n\u00f3 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"550\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16.png\" alt=\"\" class=\"wp-image-16777\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16.png 800w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-300x206.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-768x528.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-436x300.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-16-610x419.png 610w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch Digital Marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng trong n\u0103m t\u1edbi<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u Qu\u1ea3n l\u00fd Digital Marketing 2020 \u0111\u00e3 cho th\u1ea5y r\u1eb1ng. Nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn theo k\u1ebf ho\u1ea1ch. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt Digital Marketing s\u1ed1 m\u1edbi nh\u1ea5t v\u00e0 lu\u00f4n xanh. Quy tr\u00ecnh Digital Marketing RACE cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea5u tr\u00fac m\u1ed9t k\u1ebf ho\u1ea1ch Digital Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ch\u00fang ta n\u00ean xem x\u00e9t nh\u1eefng xu h\u01b0\u1edbng Digital Marketing n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i xem l\u1ea1i c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c xu h\u01b0\u1edbng Digital Marketing m\u1edbi nh\u1ea5t n\u0103m 2021. \u0110\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi nh\u1ea5t th\u00f4ng qua quy t\u1eafc 70:20:10 v\u1ec1 tr\u1ecdng t\u00e2m ti\u1ebfp th\u1ecb. Nh\u00e0 truy\u1ec1n b\u00e1 Digital Marketing c\u1ee7a Google Avinash Kaushik \u0111\u00e3 gi\u1ea3i th\u00edch nh\u1eefng l\u1ee3i \u00edch c\u1ee7a t\u01b0 duy n\u00e0y:<\/p>\n\n\n\n<p>70% th\u1eddi gian ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 m\u00e0 ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng n\u00f3 r\u1ea5t c\u1ed1t l\u00f5i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i. 20% l\u00e0 n\u01a1i ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua ranh gi\u1edbi. B\u1ea1n \u0111i v\u00e0o nh\u1eefng \u1ea9n s\u1ed1 \u0111\u00e3 bi\u1ebft. V\u00e0 10% cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1eed nghi\u1ec7m \u0111i\u00ean r\u1ed3 th\u1ef1c s\u1ef1. C\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u kh\u00f4ng tho\u1ea3i m\u00e1i m\u00e0 ch\u00fang ta s\u1ebd th\u1ea5t b\u1ea1i nhi\u1ec1u h\u01a1n ch\u00fang ta s\u1ebd th\u00e0nh c\u00f4ng. Nh\u01b0ng v\u1edbi m\u1ed7i th\u00e0nh c\u00f4ng, b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua ranh gi\u1edbi m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt m\u00e0 n\u00f3i, \u1edf c\u1ea5p \u0111\u1ed9 cao, c\u00e1c xu h\u01b0\u1edbng tr\u00ean c\u00e1c chi\u1ebfn thu\u1eadt Digital Marketing t\u01b0\u01a1ng t\u1ef1 nhau m\u1ed7i n\u0103m. V\u1edbi r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm, x\u00e3 h\u1ed9i v\u00e0 email, thi\u1ebft k\u1ebf web m\u1edbi v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb n\u1ed9i dung. Ch\u00ednh l\u00e0 \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1n gi\u1ea3. Theo truy\u1ec1n th\u1ed1ng, nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c xu h\u01b0\u1edbng trong marketing k\u1ef9 thu\u1eadt s\u1ed1. Bao g\u1ed3m nh\u1eefng thay \u0111\u1ed5i trong:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>N\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> <\/h4>\n\n\n\n<p>Nh\u1eefng \u0111\u1ed5i m\u1edbi t\u1eeb c\u00e1c doanh nghi\u1ec7p FAMGA c\u1ee7a Facebook Inc (FB), Apple Inc (AAPL), Microsoft Corp (MSFT), Google (GOOG) v\u00e0 Amazon.com Inc (AMZN)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c nh\u00e0 cung c\u1ea5p Martech:<\/strong> <\/h4>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb \u0111\u00e1m m\u00e2y l\u1edbn c\u00f3 ng\u00e2n s\u00e1ch R&amp;D l\u1edbn nh\u1ea5t bao g\u1ed3m Salesforce, Oracle, HubSpot v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng l\u1edbn h\u01a1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf nh\u01b0 Mailchimp<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c c\u01a1 quan ti\u00eau chu\u1ea9n \u0111\u1ed9c l\u1eadp: <\/strong><\/h4>\n\n\n\n<p>Bao g\u1ed3m World Wide Web Consortium, ho\u1eb7c W3. Trong \u0111\u00f3 Tim Berners-Lee l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7n t\u1ea1i. M\u1ee9c s\u1ed1ng c\u1ee7a Nh\u00f3m C\u00f4ng t\u00e1c C\u00f4ng ngh\u1ec7 \u1ee8ng d\u1ee5ng Si\u00eau v\u0103n b\u1ea3n Web. Ho\u1eb7c WHATWG v\u00e0 L\u1ef1c l\u01b0\u1ee3ng \u0110\u1eb7c nhi\u1ec7m K\u1ef9 thu\u1eadt Internet, ho\u1eb7c IETF.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng c\u00e1c xu h\u01b0\u1edbng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf. Nh\u01b0ng n\u0103m nay kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady. T\u1ea5t nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2021. Ch\u00ednh t\u1eeb s\u1ef1 t\u00e0n ph\u00e1 m\u00e0 COVID-19 \u0111\u00e3 g\u00e2y ra tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c m\u00e0 nhu c\u1ea7u v\u1eabn gi\u1eef nguy\u00ean. Ho\u1eb7c th\u1eadm ch\u00ed t\u0103ng l\u00ean, nh\u01b0ng nhi\u1ec1u ng\u00e0nh \u0111\u00e3 gi\u1ea3m. B\u1ea5t k\u1ec3 l\u0129nh v\u1ef1c n\u00e0o, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u0103ng tr\u01b0\u1edfng chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00f4ng t\u1ed1n ph\u00ed \u0111\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ebd gi\u1ea3i th\u00edch t\u1ea1i sao nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt d\u1ef1a tr\u00ean AI m\u00e0 t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp trong su\u1ed1t b\u00e0i vi\u1ebft n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chu k\u1ef3 th\u1ed5i ph\u1ed3ng c\u00f4ng ngh\u1ec7 Digital Marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n\n\n\n<p>Tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y ti\u1ebfp th\u1ecb, c\u00e1c xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c Gartner ghi l\u1ea1i r\u00f5 r\u00e0ng trong c\u00e1c chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd m\u00e0 t\u00f4i t\u00f3m t\u1eaft h\u00e0ng n\u0103m. \u0110\u00e2y l\u00e0 h\u00ecnh \u1ea3nh m\u1edbi nh\u1ea5t t\u1eeb \u200b\u200bGartner v\u1ec1 chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u Digital Marketing n\u0103m 2020.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"727\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-1024x727.png\" alt=\"\" class=\"wp-image-16778\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-1024x727.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-300x213.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-768x545.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17-610x433.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-17.png 1107w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1eeb vi\u1ec7c xem x\u00e9t chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u m\u1edbi nh\u1ea5t v\u00e0 t\u1eeb c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a t\u00f4i v\u1ec1 nh\u1eefng \u0111\u1ed5i m\u1edbi trong b\u00e0i \u0111\u0103ng n\u00e0y. \u0110\u00e2y l\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 ti\u1ebfp th\u1ecb c\u1ed1t l\u00f5i s\u1ebd c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Khi xem x\u00e9t vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2021 v\u00e0 h\u01a1n th\u1ebf n\u1eefa:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb h\u1ed9i tho\u1ea1i (Conversational Marketing)<\/strong><\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u00f3 l\u00e0 m\u1ed9t trong 6 tr\u1ee5 c\u1ed9t c\u1ee7a Digital Marketing thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong m\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/strong><\/h3>\n\n\n\n<p>L\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i quan tr\u1ecdng tr\u00ean \u0111\u01b0\u1eddng cong ti\u1ebfp th\u1ecb. Nh\u01b0ng th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0 n\u00f3 kh\u00f4ng n\u1eb1m tr\u00ean c\u1ea3 hai \u0111\u01b0\u1eddng cong. \u0110\u1eb7c bi\u1ec7t v\u00ec m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t trong n\u0103m 2020 l\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee7a Apple, Google v\u00e0 Mozilla. Nh\u1eb1m t\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng trong tr\u00ecnh duy\u1ec7t c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 nguy c\u01a1 l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Facebook, Google v\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc \u0111\u1ec3 ti\u1ebfp th\u1ecb (Artificial Intelligence and machine learning for marketing&nbsp;)<\/strong><\/h3>\n\n\n\n<p>\u0110ang \u0111i v\u00e0o &#8216;\u0111\u00e1y c\u1ee7a s\u1ef1 v\u1ee1 m\u1ed9ng&#8217;. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb nghi\u00ean c\u1ee9u v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd Digital Marketing s\u1ed1 gi\u1eefa c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Cho th\u1ea5y s\u1ef1 thi\u1ebfu nhi\u1ec7t t\u00ecnh t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed1i v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng AI v\u00e0 M\u00e1y h\u1ecdc. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p cung c\u1ea5p gi\u1ea3i ph\u00e1p AI. C\u00e1c nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh th\u1ea5p trong Digital Marketing c\u1ee7a h\u1ecd. V\u00ec v\u1eady ch\u1ec9 c\u00f3 10-20% doanh nghi\u1ec7p c\u00f3 quy m\u00f4 v\u00e0 k\u1ef9 n\u0103ng tri\u1ec3n khai AI hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng n\u00f3. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u00e2n c\u00e1ch h\u00f3a <\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111ang \u0111i v\u00e0o &#8216;\u0111\u00e1y&#8217;. \u0110\u00e1nh gi\u00e1 d\u01b0\u1edbi \u0111\u00e2y gi\u1ea3i th\u00edch t\u1ea1i sao Gartner th\u00edch s\u1eed d\u1ee5ng nh\u00e2n c\u00e1ch h\u00f3a h\u01a1n l\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n \u0111\u1ec3 m\u00f4 t\u1ea3 k\u1ef9 thu\u1eadt n\u00e0y.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trung t\u00e2m ti\u1ebfp th\u1ecb (\u0111\u00e1m m\u00e2y) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a email<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111ang g\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i. Nhi\u1ec1u k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 c\u00f3 s\u1eb5n n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t \u0111\u00e1m m\u00e2y ti\u1ebfp th\u1ecb c\u00f3 kh\u1ea3 n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cdt c\u1ea3i ti\u1ebfn m\u1edbi <\/strong><\/h3>\n\n\n\n<p>H\u01a1n nh\u1eefng n\u0103m tr\u01b0\u1edbc v\u00ec ph\u1ea7n k\u00edch ho\u1ea1t \u0111\u1ed5i m\u1edbi c\u1ee7a \u0111\u01b0\u1eddng cong ti\u1ebfp th\u1ecb c\u00f2n th\u01b0a th\u1edbt, cho th\u1ea5y c\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i \u00edt c\u00f4ng ngh\u1ec7 m\u1edbi th\u1ef1c s\u1ef1 \u0111ang xu\u1ea5t hi\u1ec7n. Th\u1eadt v\u1eady, t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng t\u00ecm ki\u1ebfm tr\u1ef1c quan tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ef1 tr\u01b0\u1edfng th\u00e0nh trong c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn. V\u00e0 c\u00e1c k\u1ef9 thu\u1eadt m\u1edbi th\u1ef1c s\u1ef1 s\u1ebd r\u1ea5t hi\u1ebfm trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ebfn v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t chi ti\u1ebft v\u1ec1 nh\u1eefng \u0111\u1ed5i m\u1edbi theo c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng RACE \u0111\u1ec3 ch\u1ec9 ra c\u00e1ch c\u00e1c k\u1ef9 thu\u1eadt m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Qua b\u00e0i vi\u1ebft &#8220;Xu h\u01b0\u1edbng Digital Marketing n\u0103m 2021: 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n&#8221;.<\/p>\n\n\n\n<p><strong>Ngu\u1ed3n:<\/strong> <a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-marketing-trends-innovation\/\" target=\"_blank\">smartinsights.com<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau m\u1ed9t n\u0103m ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho n\u0103m m\u1edbi th\u00ec ch\u00fang ta c\u1ea7n ph\u1ea3i coi v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a n\u0103m 2020. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n trong b\u00e0i sau. V\u1ec1 c\u00e1c xu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929,69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng Digital Marketing 2021: Xem x\u00e9t, \u0111\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 c\u1ea3i thi\u1ec7n, ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch theo xu h\u01b0\u1edbng Digital Marketing cho n\u0103m 2021 th\u00ec ph\u1ea3i \u0111\u00e1nh gi\u00e1 c\u00e1c k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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