{"id":16824,"date":"2021-02-24T15:30:00","date_gmt":"2021-02-24T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16824"},"modified":"2021-03-03T09:52:26","modified_gmt":"2021-03-03T02:52:26","slug":"chien-luoc-digital-marketing-nam-2021-25-khuyen-nghi-thiet-thuc-de-thuc-hien-theo-xu-huong-moi-phan-2","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chien-luoc-digital-marketing-nam-2021-25-khuyen-nghi-thiet-thuc-de-thuc-hien-theo-xu-huong-moi-phan-2","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing n\u0103m 2021: 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo xu h\u01b0\u1edbng m\u1edbi [Ph\u1ea7n 2]"},"content":{"rendered":"\n<p>Tr\u01b0\u1edbc \u0111\u00f3 ch\u00fang ta \u0111\u00e3 c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng gi\u1ea3i ph\u00e1p <a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-digital-marketing-nam-2021-25-cac-thuc-hien-theo-xu-huong\/\" target=\"_blank\"><strong>&#8220;Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing n\u0103m 2021: 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo xu h\u01b0\u1edbng m\u1edbi [Ph\u1ea7n 1]&#8221;<\/strong><\/a>. Trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang ta s\u1ebd c\u00f9ng ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng khuy\u1ebfn ngh\u1ecb c\u00f2n l\u1ea1i. C\u00f9ng nh\u1eefng gi\u1ea3i ph\u00e1p theo xu h\u01b0\u1edbng gi\u00fap ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch Digital Marketing. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-1024x683.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing n\u0103m 2021: 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo xu h\u01b0\u1edbng m\u1edbi [Ph\u1ea7n 2]\" class=\"wp-image-17148\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-digital-marketing-2021.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 11. Xem x\u00e9t nh\u1eefng \u0111\u1ed5i m\u1edbi trong thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c v\u00e0 video \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>Thi\u1ebft k\u1ebf UX c\u00f3 b\u1ea3n t\u00f3m t\u1eaft tuy\u1ec7t v\u1eddi n\u00e0y. V\u1edbi c\u00e1c v\u00ed d\u1ee5, v\u1ec1 nh\u1eefng g\u00ec h\u1ecd coi l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c m\u1edbi nh\u1ea5t m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y ti\u1ebfp t\u1ee5c \u0111\u1ebfn n\u0103m 2021. L\u1ef1a ch\u1ecdn c\u1ee7a t\u00f4i v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n l\u01b0u \u00fd bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>T\u01b0\u01a1ng t\u00e1c vi m\u00f4:<\/strong> C\u00e1c t\u01b0\u01a1ng t\u00e1c ngo\u00e0i c\u00e1c nh\u1ea5p chu\u1ed9t \u0111\u01a1n gi\u1ea3n v\u00e0o c\u00e1c li\u00ean k\u1ebft t\u0129nh. D\u1eabn \u0111\u1ebfn c\u00e1c trang c\u1eadp nh\u1eadt n\u1ed9i dung kh\u00e1c.<\/li><li><strong>H\u00ecnh \u1ea3nh \u0111\u1ed9ng:<\/strong> C\u0169ng \u0111\u01b0\u1ee3c g\u1eedi qua email.<\/li><li><strong>Ch\u1ee7 ngh\u0129a l\u1ec7ch l\u1ea1c m\u1edbi \u201dho\u1eb7c Ch\u1ee7 ngh\u0129a hi\u1ec7n \u0111\u1ea1i:<\/strong> Thi\u1ebft k\u1ebf c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o theo phong c\u00e1ch \/ c\u00e1ch th\u1ef1c t\u1ebf. \u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ngo\u00e0i \u0111\u1eddi th\u1ef1c.<\/li><li>\u0110\u1ed3 h\u1ecda 3D cho giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0 web<\/li><li><strong>Th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng:<\/strong> Apple \u0111\u00e3 v\u00e0 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi cho ng\u01b0\u1eddi d\u00f9ng iOS v\u1edbi ARKit c\u1ee7a m\u00ecnh ngay t\u1ea1i phi\u00ean b\u1ea3n 4.<\/li><li><strong>B\u1ed1 c\u1ee5c kh\u00f4ng \u0111\u1ed1i x\u1ee9ng:<\/strong> Trong nhi\u1ec1u n\u0103m, t\u00ednh \u0111\u1ed1i x\u1ee9ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c thi th\u00f4ng qua thi\u1ebft k\u1ebf l\u01b0\u1edbi v\u00e0 thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady t\u00ednh b\u1ea5t \u0111\u1ed1i x\u1ee9ng l\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/li><li><strong>K\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh:<\/strong> Cho th\u1ea5y s\u1ef1 m\u1edd nh\u1ea1t h\u1eefu \u00edch c\u1ee7a c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c nh\u00f3m thi\u1ebft k\u1ebf.<\/li><\/ul>\n\n\n\n<p>Video kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u1edf \u0111\u00e2y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Nh\u01b0ng s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 c\u00f3 c\u1ea3m h\u1ee9ng, h\u00e3y xem 6 v\u00ed d\u1ee5 sau v\u1ec1 c\u00e1ch video c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 12. Ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7n Ti\u1ebfp th\u1ecb N\u1ed9i dung l\u00e0 m\u1ed9t ngu\u1ed3n tham kh\u1ea3o tuy\u1ec7t v\u1eddi. \u0110\u1ec3 hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng trong qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i dung. Nh\u1edd c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t h\u00e0ng n\u0103m bao g\u1ed3m B2B, B2C v\u00e0 c\u00e1c ng\u00e0nh d\u1ecdc trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y nh\u01b0 s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p>M\u1ed9t ph\u00e1t hi\u1ec7n trong nghi\u00ean c\u1ee9u qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1edbi nh\u1ea5t. Ch\u00ednh l\u00e0 thi\u1ebfu t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng trong ti\u1ebfp th\u1ecb n\u1ed9i dung. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn n\u1ed9i dung hi\u1ec7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c d\u1ef1 \u00e1n \/ chi\u1ebfn d\u1ecbch. M\u1eb7c d\u00f9 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c t\u01b0\u01a1ng t\u00e1c lu\u00f4n b\u1eadt \u0111\u1ec3 t\u1ea1o v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua n\u1ed9i dung \u0111\u1ea7u k\u00eanh v\u00e0 sau \u0111\u00f3 nu\u00f4i d\u01b0\u1ee1ng th\u00f4ng qua n\u1ed9i dung cu\u1ed1i v\u00e0 gi\u1eefa k\u00eanh.<\/p>\n\n\n\n<p>M\u1ed9t ph\u00e1t hi\u1ec7n trong nghi\u00ean c\u1ee9u qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1edbi nh\u1ea5t l\u00e0 thi\u1ebfu t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng trong ti\u1ebfp th\u1ecb n\u1ed9i dung. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn n\u1ed9i dung hi\u1ec7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c d\u1ef1 \u00e1n \/ chi\u1ebfn d\u1ecbch. M\u1eb7c d\u00f9 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c t\u01b0\u01a1ng t\u00e1c lu\u00f4n b\u1eadt \u0111\u1ec3 t\u1ea1o v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch th\u00f4ng qua n\u1ed9i dung \u0111\u1ea7u k\u00eanh. Sau \u0111\u00f3 nu\u00f4i d\u01b0\u1ee1ng th\u00f4ng qua n\u1ed9i dung cu\u1ed1i v\u00e0 gi\u1eefa k\u00eanh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"561\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20-1024x561.png\" alt=\"\" class=\"wp-image-16840\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20-1024x561.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20-300x164.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20-768x420.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20-610x334.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-20.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 13. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1eabn ti\u1ebfp t\u1ee5c, nh\u01b0ng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f3 m\u1ee5c ti\u00eau h\u01a1n nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n<p>Trong v\u00e0i n\u0103m nay, ng\u01b0\u1eddi ta ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. V\u00ec c\u00e1c c\u01a1 h\u1ed9i h\u1eefu c\u01a1 \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung th\u00f4ng qua t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u1ea3m. Th\u00eam v\u00e0o \u0111\u00f3, ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng mang l\u1ea1i ti\u1ec1m n\u0103ng t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 s\u1ee9c m\u1ea1nh. Mang \u0111\u1ebfn c\u00e1c x\u00e1c nh\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh \u0111\u1ec3 mua h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u00e0 ph\u00e2n t\u00edch Altimeter \u0111\u00e3 nh\u1ea5n m\u1ea1nh xu h\u01b0\u1edbng n\u00e0y trong b\u00e1o c\u00e1o S\u1ee9c m\u1ea1nh c\u1ee7a \u1ea2nh h\u01b0\u1edfng, n\u01a1i h\u1ecd khuy\u1ebfn ngh\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean chi 25% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, m\u00e0 h\u1ecd \u01b0\u1edbc t\u00ednh s\u1ebd \u0111\u1ea1t 10 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2020, t\u0103ng g\u1ea5p 5 l\u1ea7n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a t\u00f4i v\u1ec1 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ch\u00ednh trong ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1eeb h\u1ed9i \u0111\u1ed3ng \u0110\u1ea1i l\u00fd Forbes.<\/p>\n\n\n\n<ul><li>S\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4<\/li><li>T\u1eadp trung h\u01a1n v\u00e0o ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t<\/li><li>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c &#8216;lu\u00f4n b\u1eadt&#8217;<\/li><li>M\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li><li>T\u1eeb b\u1ed9 khu\u1ebfch \u0111\u1ea1i \u0111\u1ebfn thi\u1ebft b\u1ecb giao ti\u1ebfp<\/li><\/ul>\n\n\n\n<p>V\u1edbi vi\u1ec7c t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o hi\u1ec7u su\u1ea5t v\u00e0 ROI, c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c bi\u1ec7n ph\u00e1p d\u1ef1a tr\u00ean ng\u01b0\u1eddi theo d\u00f5i Twitter kh\u00f4ng \u0111\u1ea1i di\u1ec7n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5:<\/strong> <\/h4>\n\n\n\n<p>Onalytica g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd k\u1ebft h\u1ee3p danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong t\u01b0\u01a1ng lai B2B d\u1ef1a tr\u00ean API Twitter v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i<\/li><li>Ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung<\/li><li>Di\u1ec5n gi\u1ea3 s\u1ef1 ki\u1ec7n<\/li><li>Nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh<\/li><li>Nh\u00e2n vi\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea5n ph\u1ea9m<\/li><\/ul>\n\n\n\n<p>T\u00f4i ngh\u0129 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 qu\u00e1 h\u1ea1n t\u1eeb l\u00e2u v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi nh\u1eefng ki\u1ec3u ng\u01b0\u1eddi kh\u00e1c th\u01b0\u1eddng c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u01a1n!<\/p>\n\n\n\n<p><strong>CHUY\u1ec2N \u0110\u1ed4I:<\/strong> T\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u1ec1 xu\u1ea5t 14. Xem x\u00e9t vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a lu\u00f4n b\u1eadt c\u00f3 c\u1ea5u tr\u00fac<\/strong><\/h2>\n\n\n\n<p>C\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a Digital Marketing. Tuy nhi\u00ean v\u1eabn c\u00f2n nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y. T\u1eeb b\u00e1o c\u00e1o T\u1ed1i \u01b0u h\u00f3a Digital Marketing n\u0103m 2020 mi\u1ec5n ph\u00ed \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c. R\u1eb1ng kho\u1ea3ng m\u1ed9t ph\u1ea7n ba s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng c\u00f3 ho\u1eb7c gi\u1edbi h\u1ea1n th\u1eed nghi\u1ec7m trong khi ch\u1ec9 kho\u1ea3ng m\u1ed9t ph\u1ea7n n\u0103m c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh li\u00ean t\u1ee5c, c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"998\" height=\"666\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-21.png\" alt=\"\" class=\"wp-image-16841\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-21.png 998w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-21-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-21-768x513.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-21-610x407.png 610w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 15. Xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c phong c\u00e1ch truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e0m tho\u1ea1i \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>Khi th\u1ea3o lu\u1eadn v\u1ec1 chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u c\u1ee7a Gartner, t\u00f4i l\u01b0u \u00fd t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb tr\u00f2 chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y \u0111\u00f4i khi \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch h\u1ea1n h\u1eb9p l\u00e0 chatbot c\u00f3 v\u1ecb tr\u00ed c\u1ee7a ch\u00fang. Nh\u01b0ng kh\u00f4ng t\u1ecf ra ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. V\u00ec nh\u00ecn chung, AI kh\u00f4ng \u0111\u1ee7 th\u00f4ng minh, t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 tr\u00f2 chuy\u1ec7n c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a con ng\u01b0\u1eddi t\u1ecf ra th\u1ef1c t\u1ebf h\u01a1n. Trong c\u00e1c danh m\u1ee5c B2B, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng (ho\u1eb7c t\u0103ng doanh thu) nh\u01b0 Drift, Intercom v\u00e0 Lyft c\u00f3 v\u1ebb s\u1ebd ti\u1ebfp t\u1ee5c.<\/p>\n\n\n\n<p>Nh\u1eafc nh\u1edf c\u00e1c t\u01b0\u01a1ng t\u00e1c vi m\u00f4 kh\u00f4ng y\u00eau c\u1ea7u m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n ho\u00e0n to\u00e0n gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i \u0111\u01a1n gi\u1ea3n. D\u1ef1a tr\u00ean m\u1ed9t t\u01b0\u01a1ng t\u00e1c t\u00edch h\u1ee3p nh\u01b0 th\u1ebf n\u00e0y t\u1eeb Grammarly. Nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e2n kh\u00fac h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean trang ch\u1ee7 Smart Insights. C\u00f3 3 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"991\" height=\"525\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-30.png\" alt=\"\" class=\"wp-image-16852\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-30.png 991w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-30-300x159.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-30-768x407.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-30-610x323.png 610w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 16. C\u00e1c khu\u00f4n m\u1eabu t\u1ed1i: C\u00e2n nh\u1eafc c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa \u0111\u1ea1o \u0111\u1ee9c v\u00e0 lu\u1eadt ph\u00e1p<\/strong><\/h2>\n\n\n\n<p>C\u00e1c m\u1eabu thi\u1ebft k\u1ebf t\u1ed1i xu\u1ea5t hi\u1ec7n t\u1eeb t\u01b0 duy hack t\u0103ng tr\u01b0\u1edfng. Trong \u0111\u00f3 c\u00e1c nh\u00f3m CRO c\u00f3 m\u1ee5c ti\u00eau t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng tham gia \u0111\u1ea7y \u0111\u1ee7. V\u1edbi nhi\u1ec1u chi\u1ebfn th\u1eafng r\u00f5 r\u00e0ng t\u1eeb CRO \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u th\u1eed nghi\u1ec7m li\u00ean quan \u0111\u1ebfn s\u1ef1 x\u00e1o tr\u1ed9n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh kh\u00f4ng t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c lu\u1eadt b\u00e1n h\u00e0ng theo kho\u1ea3ng c\u00e1ch. Ho\u1eb7c quy\u1ec1n ri\u00eang t\u01b0 c\u1ee5 th\u1ec3 h\u01a1n b\u1eaft k\u1ecbp v\u1edbi c\u00e1c th\u1ef1c ti\u1ec5n n\u00e0y.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 ng\u01b0\u1eddi ta cho r\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh t\u1ed1i ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c k\u1ebf ho\u1ea1ch \u2018l\u00e0m gi\u00e0u nhanh ch\u00f3ng\u2019 nh\u1ecf h\u01a1n. Nh\u01b0ng ch\u00fang c\u0169ng mang l\u1ea1i l\u1ee3i th\u1ebf l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u1eed nghi\u1ec7m c\u00e1c k\u1ef9 thu\u1eadt. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Econsultancy \u0111\u01b0a ra nh\u1eefng v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn s\u1eed d\u1ee5ng M\u1eabu t\u1ed1i bao g\u1ed3m: <\/strong><\/h4>\n\n\n\n<p>Airbnb kh\u00f4ng bao g\u1ed3m c\u00e1c kho\u1ea3n b\u1ed5 sung, bao g\u1ed3m ph\u00ed d\u1ecdn d\u1eb9p v\u00e0 ph\u00ed d\u1ecbch v\u1ee5 c\u1ee7a Airbnb v\u00e0 Amazon. Nh\u1eafc nh\u1edf nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi thanh to\u00e1n v\u1edbi \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u01b0\u1ee3c giao h\u00e0ng mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>Th\u1eadt m\u1ec9a mai, nh\u01b0ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1 m\u00e0 Tim Allen VP; Thi\u1ebft k\u1ebf t\u1ea1i Airbnb g\u1ee3i \u00fd r\u1eb1ng Th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u1ee7ng h\u1ed9 vi\u1ec7c \u0111\u01b0a v\u00e0o. \u00d4ng n\u00f3i: &#8220;C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 k\u1ef9 s\u01b0 s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ea5p nh\u1eadn t\u00ednh to\u00e0n di\u1ec7n v\u00e0 nhu c\u1ea7u th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh nhi\u1ec1u quan \u0111i\u1ec3m \u0111a d\u1ea1ng. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u1ee7ng h\u1ed9 l\u1ee3i \u00edch c\u1ee7a con ng\u01b0\u1eddi trong c\u00f4ng ngh\u1ec7; s\u1ef1 t\u00edch h\u1ee3p c\u00f3 ch\u1ee7 \u0111\u00edch h\u01a1n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, c\u00f4ng b\u1eb1ng, v\u00e0 c\u00f4ng b\u1eb1ng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf; v\u00e0 lo\u1ea1i b\u1ecf s\u1ef1 thi\u00ean v\u1ecb k\u00e9o d\u00e0i trong c\u00e1c thu\u1eadt to\u00e1n, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 &#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 17. Xem x\u00e9t s\u1ef1 tinh vi c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a trang web c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Theo SmarterHQ, <strong>72%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft gi\u1edd \u0111\u00e2y h\u1ecd ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady, b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1 c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng <strong>86%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. Trong s\u1ed1 n\u00e0y, Baby Boomers v\u00e0 Gen X l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt tin t\u01b0\u1edfng nh\u1ea5t. V\u1edbi Millennials v\u00e0 Gen Z \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n kho\u1ea3ng 47% so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u0169 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"973\" height=\"243\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-22.png\" alt=\"\" class=\"wp-image-16843\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-22.png 973w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-22-300x75.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-22-768x192.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-22-610x152.png 610w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<p>80% ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean t\u1ef1 ph\u00e2n lo\u1ea1i. S\u1ebd ch\u1ec9 mua s\u1eafm v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1ea3i th\u00edch \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u. Ch\u00ednh l\u00e0 \u0111\u1ec3 tr\u1ea5n an ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c coi tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-23.png\" alt=\"\" class=\"wp-image-16844\" width=\"580\" height=\"250\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-23.png 965w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-23-300x130.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-23-768x332.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-23-610x264.png 610w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>Ngo\u00e0i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb v\u00e0 giao d\u1ecbch. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a cho n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u1eabn \u1edf m\u1ee9c th\u1ea5p \u0111\u00e1ng ng\u1ea1c nhi\u00ean. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y s\u1ebd t\u0103ng l\u00ean khi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n<p>Ti\u00eau ch\u00ed N\u1ed9i dung Th\u00f4ng minh c\u1ee7a HubSpot \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c trang web v\u00e0 email. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng WordPress cho CMS c\u1ee7a h\u1ecd. V\u1ed1n kh\u00f4ng c\u00f3 plugin \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111i\u1ec1u n\u00e0y. \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Smart Insights, v\u00ec v\u1eady s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean quy t\u1eafc \u0111\u1ec3 thay th\u1ebf, nh\u01b0ng vi\u1ec7c n\u00e0y t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n\n\n\n<p>Khuy\u1ebfn ngh\u1ecb 18. Th\u01b0\u01a1ng m\u1ea1i \u0111a k\u00eanh bao g\u1ed3m c\u1ea3 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. C\u01a1 quan th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B\u1eafc M\u1ef9 Absolunet \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c d\u1ea5u hi\u1ec7u ch\u00ednh sau \u0111\u00e2y v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i:<\/p>\n\n\n\n<ul><li><strong>87%<\/strong> ng\u01b0\u1eddi mua s\u1eafm tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tin r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/li><li><strong>C\u1ee9 4 ch\u1ee7 doanh nghi\u1ec7p th\u00ec c\u00f3 1 ng\u01b0\u1eddi b\u00e1n h\u00e0ng<\/strong> qua Facebook.<\/li><li><strong>40%<\/strong> ng\u01b0\u1eddi b\u00e1n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o doanh s\u1ed1.<\/li><li><strong>30%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd mua h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<p>Gavin Llewellyn c\u00f3 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt trong b\u00e0i \u0111\u0103ng Th\u00f4ng tin chi ti\u1ebft th\u00f4ng minh v\u1ec1 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n\n\n\n<p><strong>GIAO TI\u1ebeP:<\/strong> C\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 19. T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ec3 hi\u1ec3u v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u T\u1ed1i \u01b0u h\u00f3a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y; m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u1eed nghi\u1ec7m AB \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i. Nh\u01b0ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u00e1nh gi\u00e1 gi\u1ecdng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i hi\u1ebfm khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"713\" height=\"465\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-24.png\" alt=\"\" class=\"wp-image-16845\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-24.png 713w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-24-300x196.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-24-610x398.png 610w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 20. Xem x\u00e9t m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng vi m\u00f4<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, UX Design \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn; m\u00e0 nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n<p>&#8220;L\u1eddi h\u1ee9a v\u1ec1 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn r\u1ed9ng l\u1edbn, n\u01a1i c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec7n tho\u1ea3i m\u00e1i v\u00e0 h\u1ecdc h\u1ecfi l\u1eabn nhau \u0111\u00e3 kh\u00f4ng th\u00e0nh hi\u1ec7n th\u1ef1c \u2026 Th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi nh\u1eefng g\u00ec h\u1ecd h\u1ee9a ban \u0111\u1ea7u.<\/p>\n\n\n\n<p>C\u00e1c nh\u00f3m v\u1edbi h\u00e0ng ngh\u00ecn nh\u00e0 thi\u1ebft k\u1ebf tr\u1edf n\u00ean kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng khi c\u00e1c th\u00e0nh vi\u00ean nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 \u00edt \u0111i\u1ec3m chung. Ho\u1eb7c v\u1eabn ho\u1ea1t \u0111\u1ed9ng nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ef1 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00f4 t\u1eadn.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn tr\u00ean Reddit ho\u1eb7c DesignerNews kh\u00f4ng \u0111i s\u00e2u v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1. V\u00ec ch\u00fang b\u1ecb c\u1ea3n tr\u1edf b\u1edfi th\u00f4ng tin sai l\u1ec7ch gi\u1eefa nh\u1eefng ng\u01b0\u1eddi tham gia. Design Twitter t\u1eeb t\u1eeb tr\u1edf th\u00e0nh m\u1ed9t d\u00f2ng ch\u1ea3y n\u00f4ng c\u1ea1n c\u1ee7a nh\u1eefng ti\u1ebfng n\u00f3i ph\u00e2n c\u1ef1c, gi\u1eadn d\u1eef v\u00e0 \u1ed3n \u00e0o.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, c\u00e1c c\u1ed9ng \u0111\u1ed3ng vi m\u00f4 \u0111ang gia t\u0103ng. Ch\u1ecdn m\u1ed9t ho\u1eb7c hai \u0111\u1ed3ng nghi\u1ec7p \u0111\u00e1ng tin c\u1eady, ch\u1ecdn m\u1ed9t v\u00e0i ng\u01b0\u1eddi c\u1ed1 v\u1ea5n b\u00ean ngo\u00e0i bong b\u00f3ng c\u1ee7a b\u1ea1n. V\u00e0 x\u00e2y d\u1ef1ng b\u1ea3ng l\u1eafng nghe c\u1ee7a ri\u00eang b\u1ea1n n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n trung th\u1ef1c v\u00e0 s\u00e2u s\u1eafc h\u01a1n &#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 21. \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec3u bi\u1ebft c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u1ed9ng \u0111\u1ed3ng h\u1ed7 tr\u1ee3 ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c nh\u01b0 vi\u1ec5n th\u00f4ng. V\u00ec v\u1eady, xu h\u01b0\u1edbng m\u00e0 th\u1ea5y \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n l\u00e0 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n b\u1ea3ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Qualtrics ho\u1eb7c Vision Critical. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 22. C\u1ea3i thi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a email th\u00f4ng qua ph\u00e2n \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi v\u00e0 h\u00e0nh vi<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ed3 h\u1ecda th\u00f4ng tin nh\u1eafm m\u1ee5c ti\u00eau theo v\u00f2ng \u0111\u1eddi ti\u1ebfp th\u1ecb email. Cho th\u1ea5y ti\u1ec1m n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c ph\u00f9 h\u1ee3p h\u01a1n trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1003\" height=\"534\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-25.png\" alt=\"\" class=\"wp-image-16846\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-25.png 1003w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-25-300x160.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-25-768x409.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-25-610x325.png 610w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<p>Vi\u1ec7c xem x\u00e9t c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb qua email cho th\u1ea5y d\u1ea5u hi\u1ec7u c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p h\u01a1n. Nh\u01b0ng n\u1ebfu n\u00f3i trung th\u1ef1c th\u00ec nh\u1eefng k\u1ef9 thu\u1eadt t\u1ef1 \u0111\u1ed9ng n\u00e0y nh\u01b0 chu\u1ed7i ch\u00e0o m\u1eebng. V\u00e0 b\u1ecf gi\u1ecf \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong h\u01a1n 15 n\u0103m. <\/p>\n\n\n\n<p>B\u00e2y gi\u1edd ch\u00fang ta n\u00f3i v\u1ec1 &#8216;v\u00f2ng \u0111\u1eddi ti\u1ebfp th\u1ecb qua email&#8217; v\u00e0 gi\u1edbi h\u1ea1n b\u00e1n h\u00e0ng trong qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng B2B. Nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng. T\u0103ng c\u01b0\u1eddng t\u00edch h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh v\u00e0 ti\u1ebfp th\u1ecb qua email cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u00eanh t\u00edch h\u1ee3p t\u1ed1t h\u01a1n. So v\u1edbi web, x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u1eefng k\u1ef9 thu\u1eadt n\u00e0y r\u1ea5t th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 li\u00ean quan. N\u1ebfu ch\u00fang m\u1edbi l\u1ea1 v\u00e0 s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea3i thi\u1ec7n trong t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00e1n h\u00e0ng. N<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nike \u1edf HongKong<\/strong><\/h4>\n\n\n\n<p>ghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb qua email v\u00f2ng \u0111\u1eddi n\u00e0y c\u1ee7a Nike \u1edf H\u1ed3ng K\u00f4ng. \u0110\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a t\u00f4i. T\u1ef1 \u0111\u1ed9ng h\u00f3a 10 chi\u1ebfn d\u1ecbch v\u00f2ng \u0111\u1eddi m\u1edbi. C\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 li\u00ean quan. Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00e3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp trang web l\u00ean + 32,5%; v\u00e0 doanh thu t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00ean 110% (c\u00e1c chi\u1ebfn d\u1ecbch gi\u1ecf b\u1ecb b\u1ecf qua \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng). Ph\u00e2n \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi qua c\u00e1c danh m\u1ee5c. Nh\u01b0 nh\u00f3m v\u00f2ng \u0111\u1eddi mua h\u00e0ng, ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u, kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111ang b\u1ecf tr\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 23. \u00c1p d\u1ee5ng ph\u00e2n t\u00edch D\u1eef li\u1ec7u l\u1edbn v\u00e0 m\u00e1y h\u1ecdc \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau email c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a trang web<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u m\u1edbi l\u1ea1 h\u01a1n l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 thu\u1eadt n\u00e0y, m\u00e0 c\u00e1ch \u0111\u00e2y 10 n\u0103m kh\u00f4ng th\u1ef1c t\u1ebf. Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb qua email b\u1ecb gi\u1edbi h\u1ea1n trong vi\u1ec7c b\u00e1o c\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng email chi\u1ebfn d\u1ecbch v\u00e0 b\u1ea3n tin ri\u00eang l\u1ebb. \u0110\u00e2y v\u1eabn l\u00e0 &#8216;b\u00e1nh m\u00ec v\u00e0 b\u01a1&#8217; c\u1ee7a ti\u1ebfp th\u1ecb qua email \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ee9c t\u1ea1p h\u01a1n l\u00e0 xem x\u00e9t b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00f2ng \u0111\u1eddi v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111i\u1ec1u n\u00e0y. Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh:<\/p>\n\n\n\n<ul><li>Th\u1eddi gian g\u1eedi t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat m\u1ed9t c\u00e1 nh\u00e2n (c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean th\u1eddi \u0111i\u1ec3m h\u1ecd mua ho\u1eb7c \u0111\u0103ng k\u00fd ban \u0111\u1ea7u, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh theo th\u1eddi gian)<\/li><li>Th\u1eddi gian v\u00e0 \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t cho c\u00e1c li\u00ean l\u1ea1c ti\u1ebfp theo. D\u1ef1a tr\u00ean ph\u00e2n t\u00edch \u0111\u1ed9 tr\u1ec5 (kho\u1ea3ng th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh)<\/li><li>C\u00e1c k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m ho\u1eb7c danh m\u1ee5c t\u1ed1t nh\u1ea5t t\u1eeb \u200b\u200bph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean c\u1ee5m.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 24. S\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u giao ti\u1ebfp h\u1ea5p d\u1eabn h\u01a1n<\/strong><\/h2>\n\n\n\n<p>Ngo\u00e0i c\u00e1c k\u1ef9 thu\u1eadt nh\u1eafm m\u1ee5c ti\u00eau n\u00e0y, h\u1ecdc m\u00e1y c\u00f3 vai tr\u00f2 b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 n\u00f3i v\u1edbi gi\u1ecdng \u0111i\u1ec7u c\u00e1 nh\u00e2n h\u01a1n. Persado l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 th\u00fa v\u1ecb \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p>Persado s\u1eed d\u1ee5ng ph\u00e2n lo\u1ea1i t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea3n sao \u00e1p d\u1ee5ng cho b\u1ea3n sao hi\u1ec7n c\u00f3, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh b\u1ea3n sao v\u00e0 l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u00ean c\u01a1 s\u1edf c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1010\" height=\"670\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-26.png\" alt=\"\" class=\"wp-image-16847\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-26.png 1010w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-26-300x199.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-26-768x509.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-26-610x405.png 610w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n<p>S\u1eed d\u1ee5ng Persado Natural Language Generation \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m, Air Canada. \u0110\u00e3 t\u1ea1o ra ph\u1ea3n h\u1ed3i cao h\u01a1n khi s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef Lo l\u1eafng (Anxiety Language). Nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng t\u01b0\u01a1ng t\u00e1c 3%, so v\u1edbi m\u1ee9c gi\u1ea3m 5% khi s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef Exclusivity v\u00e0 gi\u1ea3m 3% khi s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef An to\u00e0n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"436\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27-1024x436.png\" alt=\"\" class=\"wp-image-16848\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27-1024x436.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27-300x128.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27-768x327.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27-610x260.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-27.png 1075w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n<p>V\u1ec1 \u1ee9ng d\u1ee5ng AI l\u00e0 nh\u00e0 b\u00e1n l\u1ebb dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe Holland &amp; Barrett. S\u1eed d\u1ee5ng AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n. C\u00e1ch ti\u1ebfp c\u1eadn M\u00e1y h\u1ecdc n\u00e0y t\u1eeb Tinyclues kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a b\u1ea3n sao. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Persado. Thay v\u00e0o \u0111\u00f3, n\u00f3 c\u00f2n li\u00ean quan \u0111\u1ebfn vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n. \u0110\u1ec3 t\u1ea1o nhi\u1ec1u chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 h\u01a1n.<\/p>\n\n\n\n<p>Ph\u00e1t bi\u1ec3u t\u1ea1i m\u1ed9t phi\u00ean h\u1ecdp m\u00e0 t\u00f4i ch\u1ee7 tr\u00ec t\u1ea1i H\u1ed9i ngh\u1ecb th\u01b0\u1ee3ng \u0111\u1ec9nh v\u1ec1 \u0111\u1ed5i m\u1edbi email. Richard Lallo, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Digital Marketing, \u0111\u00e3 m\u00f4 t\u1ea3 \u0111i\u1ec1u m\u00e0 \u00f4ng g\u1ecdi l\u00e0 &#8216;qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb&#8217; trong m\u1ed9t chi\u1ebfn d\u1ecbch. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh thu chi\u1ebfn d\u1ecbch v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 mua l\u1ea1i trong khi g\u1eedi email. Doanh thu chi\u1ebfn d\u1ecbch t\u0103ng 27%, t\u1ef7 l\u1ec7 m\u1edf t\u0103ng 19%. Trong khi l\u01b0\u1ee3ng g\u1eedi email gi\u1ea3m 23%, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n<p><strong>L\u1eadp k\u1ebf ho\u1ea1ch:<\/strong> T\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khuy\u1ebfn ngh\u1ecb 25. \u0110\u1eb7t m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho th\u1ea5y nhi\u1ec1u th\u00e1ch th\u1ee9c v\u1ec1 c\u00e1ch Digital Marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong c\u00e1c c\u00f4ng ty ng\u00e0y nay. C\u00e1c v\u1ea5n \u0111\u1ec1 bao g\u1ed3m thi\u1ebfu t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a. C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u1ea5u tr\u00fac nh\u01b0 c\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c trong silo ho\u1eb7c thi\u1ebfu k\u1ef9 n\u0103ng trong truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng lo\u1ea1i v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p th\u00f4ng qua Digital Marketing. Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n \u0111ang \u00e1p d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"712\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-1024x712.png\" alt=\"\" class=\"wp-image-16849\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-1024x712.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-300x209.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-768x534.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28-610x424.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-28.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ph\u00e1t tri\u1ec3n l\u1ed9 tr\u00ecnh n\u00e2ng cao n\u0103ng l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed3ng th\u1eddi t\u00edch h\u1ee3p xu h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch theo Digital Marketing; \u2018lu\u00f4n b\u1eadt\u2019 v\u1edbi ti\u1ebfp th\u1ecb Brand v\u00e0 Product trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 n\u00e0y t\u1eeb nghi\u00ean c\u1ee9u cho th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00edch c\u1ef1c chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. Th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong cu\u1ed9c h\u1ecdp b\u00e1o n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1131\" height=\"803\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29.png\" alt=\"\" class=\"wp-image-16851\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29.png 1131w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29-300x213.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29-1024x727.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29-768x545.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-29-610x433.png 610w\" sizes=\"(max-width: 1131px) 100vw, 1131px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Marketing v\u00e0o n\u0103m 2021 v\u00e0 h\u01a1n th\u1ebf n\u1eefa<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1eeb Digital Marketing v\u00e0o n\u0103m 2021 v\u00e0 h\u01a1n th\u1ebf n\u1eefa! Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi trong n\u0103m. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Digital Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc \u0111\u00f3 ch\u00fang ta \u0111\u00e3 c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng gi\u1ea3i ph\u00e1p &#8220;Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing n\u0103m 2021: 25 khuy\u1ebfn ngh\u1ecb thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo xu h\u01b0\u1edbng m\u1edbi [Ph\u1ea7n 1]&#8221;. Trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang ta s\u1ebd c\u00f9ng ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng khuy\u1ebfn ngh\u1ecb c\u00f2n l\u1ea1i. C\u00f9ng nh\u1eefng gi\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng chi\u1ebfn d\u1ecbch Digital Marketing 2021: 25 gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c [NEW]<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 25 khuy\u1ebfn ngh\u1ecb, gi\u1ea3i ph\u00e1p xu h\u01b0\u1edbng Digital Marketing v\u00e0 C\u00f9ng nh\u1eefng gi\u1ea3i ph\u00e1p theo xu h\u01b0\u1edbng gi\u00fap ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch Digital Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-digital-marketing-nam-2021-25-khuyen-nghi-thiet-thuc-de-thuc-hien-theo-xu-huong-moi-phan-2\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng chi\u1ebfn d\u1ecbch Digital Marketing 2021: 25 gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c [NEW]\" \/>\n<meta property=\"og:description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 25 khuy\u1ebfn ngh\u1ecb, gi\u1ea3i ph\u00e1p xu h\u01b0\u1edbng Digital Marketing v\u00e0 C\u00f9ng nh\u1eefng gi\u1ea3i ph\u00e1p theo xu h\u01b0\u1edbng gi\u00fap ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch Digital Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/chien-luoc-digital-marketing-nam-2021-25-khuyen-nghi-thiet-thuc-de-thuc-hien-theo-xu-huong-moi-phan-2\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta 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