{"id":16908,"date":"2021-02-28T10:00:00","date_gmt":"2021-02-28T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16908"},"modified":"2021-03-03T10:58:24","modified_gmt":"2021-03-03T03:58:24","slug":"7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics","title":{"rendered":"7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-1024x683.png\" alt=\"7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics\" class=\"wp-image-17173\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sau nhi\u1ec1u l\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng ph\u00e2n t\u00edch trong nhi\u1ec1u n\u0103m, Adsplus \u0111\u00e3 \u0111\u00fac k\u1ebft ra 7 \u0111i\u1ec1u c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1ecf l\u1ee1 khi thi\u1ebft l\u1eadp Google Analytics. \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n kh\u00e1 ph\u1ed5 bi\u1ebfn. H\u00e3y c\u00f9ng Adsplus tham kh\u1ea3o qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Thi\u1ebft l\u1eadp &#8211; T\u00e0i kho\u1ea3n\/H\u1ed3 s\u01a1\/L\u01b0\u1ee3t xem<\/strong><\/h2>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, r\u1ea5t \u00edt ng\u01b0\u1eddi thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n <a href=\"https:\/\/adsplus.vn\/blog\/cach-theo-doi-quang-cao-google-voi-google-analytics\/\">Google Analytics<\/a> v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch theo th\u1ee9 t\u1ef1 nh\u1ea5t \u0111\u1ecbnh.\u00a0B\u1eaft \u0111\u1ea7u v\u1edbi thu\u1ed9c t\u00ednh (Property) v\u00e0 ch\u1ebf \u0111\u1ed9 xem (View), b\u1ea1n c\u00f3\u00a0<strong>T\u00e0i kho\u1ea3n (Account)<\/strong>.\u00a0\u0110\u00e2y l\u00e0 c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a b\u1ea1n.\u00a0M\u1ed9t\u00a0thu\u1ed9c t\u00ednh (Property)\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp.\u00a0B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t thu\u1ed9c t\u00ednh, t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u online c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Google cho th\u1ea5y m\u1ed9t thu\u1ed9c t\u00ednh cho trang web\u00a0www.myshoestore.com; ph\u1ea7n th\u1ee9 hai cho blog &#8211; m\u1ed9t ph\u1ea7n tr\u00ean m\u1ed9t url blog.myshoestore.com kh\u00e1c; v\u00e0 m\u1ed9t ph\u1ea7n ba cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd.\u00a0N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t trang web, b\u1ea1n s\u1ebd ch\u1ec9 c\u1ea7n m\u1ed9t thu\u1ed9c t\u00ednh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"496\" height=\"196\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.44.38.png\" alt=\"7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics\" class=\"wp-image-16943\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.44.38.png 496w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.44.38-300x119.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ebf \u0111\u1ed9 xem (views) <\/strong><\/h4>\n\n\n\n<p>Ph\u1ea7n ti\u1ebfp theo l\u00e0 ph\u1ea7n m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u0169ng hay m\u1eafc sai l\u1ea7m.&nbsp;Google khuy\u00ean b\u1ea1n n\u00ean c\u00f3 ba&nbsp;<strong>Ch\u1ebf \u0111\u1ed9 xem<\/strong> <strong>(Views)<\/strong>&nbsp;l\u00e0 t\u1ed1i thi\u1ec3u.&nbsp;M\u1ed7i ch\u1ebf \u0111\u1ed9 xem l\u00e0 m\u1ed9t g\u00f3c nh\u00ecn d\u1eef li\u1ec7u duy nh\u1ea5t t\u1eeb \u200b\u200bthu\u1ed9c t\u00ednh (Property) v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t n\u00ean c\u00f3 l\u00e0: <strong>Ch\u01b0a l\u1ecdc (Unfiltered)<\/strong> &#8211; t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u th\u00f4 c\u1ee7a b\u1ea1n, kh\u00f4ng c\u00f3 b\u1ed9 l\u1ecdc; ch\u1ebf \u0111\u1ed9 xem ch\u00ednh hay c\u00f2n g\u1ecdi l\u00e0 <strong>Ch\u1ebf \u0111\u1ed9 xem b\u00e1o c\u00e1o (Master View or Reporting View)<\/strong> &#8211; n\u01a1i b\u1ea1n \u00e1p d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o b\u00e1o c\u00e1o ti\u1ebfp th\u1ecb \u0111\u1ec3 c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n; cu\u1ed1i c\u00f9ng l\u00e0 <strong>Ch\u1ebf \u0111\u1ed9 xem th\u1eed nghi\u1ec7m (Testing View)<\/strong> &#8211; n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c c\u1ea5u h\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed9 l\u1ecdc m\u1edbi, tr\u01b0\u1edbc khi tri\u1ec3n khai ch\u00fang v\u00e0o ch\u1ebf \u0111\u1ed9 xem b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"412\" height=\"273\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.56.47.png\" alt=\"7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics\" class=\"wp-image-16944\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.56.47.png 412w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2015-07-23-at-13.56.47-300x199.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n s\u1ebd ch\u1ec9 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea5y d\u1eef li\u1ec7u trong thu\u1ed9c t\u00ednh (Property) v\u00e0 ch\u1ebf \u0111\u1ed9 xem (View) v\u00e0o ng\u00e0y b\u1ea1n t\u1ea1o ch\u00fang. H\u00e3y \u0111i t\u1edbi Qu\u1ea3n tr\u1ecb vi\u00ean (Admin), nh\u1ea5p v\u00e0o menu th\u1ea3 xu\u1ed1ng cho Thu\u1ed9c t\u00ednh ho\u1eb7c Ch\u1ebf \u0111\u1ed9 xem v\u00e0 nh\u1ea5p v\u00e0o. Sau \u0111\u00f3, nh\u1ea5n v\u00e0o t\u1ea1o m\u1edbi.&nbsp;\u0110\u01a1n gi\u1ea3n ph\u1ea3i kh\u00f4ng n\u00e0o !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. B\u1ed9 l\u1ecdc (Filters)<\/strong><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 b\u1ed9 l\u1ecdc (filters) m\u00e0 b\u1ea1n n\u00ean \u00e1p d\u1ee5ng cho t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh. Qua \u0111\u00f3, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n h\u1ee3p l\u1ec7.&nbsp;H\u00e3y nh\u1edb t\u1ea1o v\u00e0 ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 l\u1ecdc n\u00e0y trong ch\u1ebf \u0111\u1ed9 xem th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n. Tr\u01b0\u1edbc khi b\u1ea1n th\u00eam v\u00e0o ch\u1ebf \u0111\u1ed9 xem ch\u00ednh (master view) c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u1ed9 l\u1ecdc 1- lo\u1ea1i tr\u1eeb d\u1eef li\u1ec7u c\u00f4ng ty\/nh\u00e2n vi\u00ean<\/strong><\/h4>\n\n\n\n<p>L\u00e0 khi Google theo d\u00f5i m\u1ecdi kh\u00e1ch truy c\u1eadp, v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n theo d\u00f5i. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c l\u01b0\u1ee3t truy c\u1eadp t\u1eeb nh\u00e2n vi\u00ean trong c\u00f4ng ty. Ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u1ed9 l\u1ecdc 2- lo\u1ea1i tr\u1eeb SPAM<\/strong><\/h4>\n\n\n\n<p>C\u00e1c trang web \u0111ang th\u1ea5y s\u1ef1 gia t\u0103ng SPAM ho\u1eb7c L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ea3o v\u00e0o trang web c\u1ee7a h\u1ecd. Vi\u1ec7c th\u00eam b\u1ed9 l\u1ecdc \u0111\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c ngu\u1ed3n m\u00e0 b\u1ea1n bi\u1ebft l\u00e0 SPAM. V\u00ed d\u1ee5: free-social-button, 100dollars-seo, v.v. c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a s\u1ed1 b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf l\u1ea1i l\u00e0 nh\u1eefng \u0111\u1eb7t h\u00e0ng th\u1eadt s\u1ef1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u1ed9 l\u1ecdc 3- ch\u1ec9 cho ph\u00e9p trang web c\u1ee7a b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u GA<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng c\u00e1c trang SPAM ho\u1eb7c&nbsp;c\u00e1c trang web c\u1ee7a b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 g\u1eedi d\u1eef li\u1ec7u \u0111\u1ebfn t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n.&nbsp;Vi\u1ec7c th\u00eam b\u1ed9 l\u1ecdc \u0111\u1ec3 y\u00eau c\u1ea7u Google ch\u1ec9 bao g\u1ed3m d\u1eef li\u1ec7u t\u1eeb trang web c\u1ee7a b\u1ea1n. Qua \u0111\u00f3, s\u1ebd ng\u0103n ch\u1eb7n \u0111i\u1ec1u n\u00e0y x\u1ea3y ra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u1ed9 l\u1ecdc 4- x\u00f3a th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n<\/strong><\/h4>\n\n\n\n<p>Trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a b\u1ea1n \u0111\u1ec3 s\u1eed d\u1ee5ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics, c\u00f3 quy \u0111\u1ecbnh r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng g\u1eedi b\u1ea5t k\u1ef3 th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n n\u00e0o (PII) \u0111\u1ebfn t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a m\u00ecnh.&nbsp;N\u1ebfu PII \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, s\u1ebd kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 x\u00f3a n\u00f3. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng s\u1ef1 kinh ho\u00e0ng!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. M\u1ee5c ti\u00eau &#8211; vi m\u00f4 v\u00e0 v\u0129 m\u00f4<\/strong><\/h2>\n\n\n\n<p>Trang web c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c t\u00e0i kho\u1ea3n kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau n\u00e0o \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.&nbsp;Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t trang web c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ee5c ti\u00eau cho l\u01b0\u1ee3t \u0111\u0103ng k\u00fd b\u1ea3n tin ho\u1eb7c m\u1ee5c ti\u00eau s\u1ef1 ki\u1ec7n cho nh\u1eefng ng\u01b0\u1eddi xem qua n\u1ed9i dung blog, xem video ho\u1eb7c t\u1ea3i xu\u1ed1ng t\u1ec7p PDF.&nbsp;Chia m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00e0nh Macro (nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn). V\u00e0 vi m\u00f4 (nh\u1eefng chuy\u1ec3n \u0111\u1ed5i nh\u1ecf x\u1ea3y ra tr\u01b0\u1edbc khi ai \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1edbn).&nbsp;M\u1eabu gi\u1ea3i th\u00edch c\u00e1ch m\u1ee5c ti\u00eau vi m\u00f4 v\u00e0 v\u0129 m\u00f4 \u00e1p d\u1ee5ng trong khu\u00f4n kh\u1ed5 Smart Insights RACE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. S\u1ef1 ki\u1ec7n- theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>T\u00ednh n\u0103ng n\u00e0y r\u1ea5t tuy\u1ec7t v\u1eddi. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n m\u1ed9t ch\u00fat m\u00e3 h\u00f3a \u1edf \u0111\u00e2y. Th\u1ebf nh\u01b0ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 l\u1ee3i \u00edch n\u00f3 mang th\u1eadt tuy\u1ec7t v\u1eddi.&nbsp;S\u1ef1 ki\u1ec7n (event) c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ed5 sung x\u1ea3y ra tr\u00ean trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c m\u00e3 GA chu\u1ea9n theo d\u00f5i.&nbsp;C\u0169ng c\u00f3 m\u1ed9t l\u1ee3i \u00edch l\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t c\u1ee7a b\u1ea1n. V\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ec9 truy c\u1eadp m\u1ed9t trang (v\u00ed d\u1ee5 blog c\u1ee7a b\u1ea1n ho\u1eb7c trang s\u1ea3n ph\u1ea9m) nh\u01b0ng kh\u00f4ng truy c\u1eadp b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 s\u1ed1 trang kh\u00f4ng truy c\u1eadp.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1ea3i xu\u1ed1ng t\u1ec7p PDF, th\u00eam v\u00e0o gi\u1ecf, ph\u00e1t video, chia s\u1ebb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 in trang?&nbsp;N\u1ebfu b\u1ea1n theo d\u00f5i ch\u00fang d\u01b0\u1edbi d\u1ea1ng S\u1ef1 ki\u1ec7n, b\u1ea1n kh\u00f4ng ch\u1ec9 cho Google bi\u1ebft r\u1eb1ng c\u00f3 m\u1ed9t t\u01b0\u01a1ng t\u00e1c c\u00f3 \u00fd ngh\u0129a. V\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang l\u00e0m tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Ph\u00e2n \u0111o\u1ea1n (Segments)<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c insights, b\u1ea1n c\u1ea7n ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 xem ng\u1eef c\u1ea3nh.&nbsp;Google cung c\u1ea5p cho b\u1ea1n c\u00e1c ph\u00e2n \u0111o\u1ea1n m\u1eb7c \u0111\u1ecbnh nh\u01b0 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp, L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm, L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp di \u0111\u1ed9ng. Th\u1ebf nh\u01b0ng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ph\u00e2n \u0111o\u1ea1n t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang m\u00ecnh. V\u00e0 d\u00f9ng n\u00f3 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n.&nbsp;V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 h\u1ecfi ng\u01b0\u1eddi d\u00f9ng t\u1eeb m\u1ed9t qu\u1ed1c gia ho\u1eb7c th\u00e0nh ph\u1ed1, \u0111\u1ebfn t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, h\u1ecd c\u00f3 chi ti\u00eau nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n kh\u00f4ng?&nbsp;Kh\u1ea3 n\u0103ng l\u00e0 v\u00f4 t\u1eadn. <\/p>\n\n\n\n<p>H\u00e3y th\u1eed&nbsp;Th\u01b0 vi\u1ec7n gi\u1ea3i ph\u00e1p Google Analytics khi l\u1eadp k\u1ebf ho\u1ea1ch. B\u1ea1n c\u00f3 th\u1ec3&nbsp;xem b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec t\u1eeb Avinash Kaushik, Justin Cutroni ho\u1eb7c Nh\u00f3m Google Analytics. V\u00e0 t\u00ecm ki\u1ebfm Ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 xem nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n \u0111\u1ec3 nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 xem n\u00f3 tr\u00ean&nbsp;trang h\u1ed7 tr\u1ee3 tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/cong-cu-google-giup-kinh-doanh-hieu-qua\/\">Google<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i (Remarketing lists)<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u th\u00e0nh c\u00f4ng t\u1eeb Ti\u1ebfp th\u1ecb l\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 s\u00e1ng t\u1ea1o v\u1edbi n\u00f3.&nbsp;Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ngh\u0129 r\u1eb1ng m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb l\u1ea1i trong m\u1ed9t th\u1eddi gian, b\u1ea1n c\u0169ng n\u00ean thi\u1ebft l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng danh s\u00e1ch c\u1ee7a m\u00ecnh ngay b\u00e2y gi\u1edd. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 d\u1eef li\u1ec7u s\u1eb5n s\u00e0ng cho b\u1ea5t k\u1ef3 c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0o trong t\u01b0\u01a1ng lai.&nbsp;N\u00f3 th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 l\u00e0m. B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y \u00fd t\u01b0\u1edfng v\u00e0 nh\u1eadp t\u1eeb&nbsp;Th\u01b0 vi\u1ec7n gi\u1ea3i ph\u00e1p <a href=\"https:\/\/adsplus.vn\/blog\/luu-luong-truy-cap-hinh-anh\/\">Google Analytics<\/a>.&nbsp;Ho\u1eb7c s\u1eed d\u1ee5ng Ph\u00e2n \u0111o\u1ea1n (Segments) b\u1ea1n \u0111\u00e3 t\u1ea1o.&nbsp;<\/p>\n\n\n\n<p>M\u1eb9o \u1edf \u0111\u00e2y l\u00e0 h\u00e3y s\u00e1ng t\u1ea1o.&nbsp;\u0110\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng th\u00ec kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea3i xu\u1ed1ng b\u1ea3n PDF ho\u1eb7c truy c\u1eadp c\u00e1c trang s\u1ea3n ph\u1ea9m ch\u00ednh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb c\u00e1c ngu\u1ed3n chi\u1ebfn d\u1ecbch, ho\u1eb7c c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn. C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn cho c\u00e1c ch\u1ee7 s\u1edf h\u1eefu trang web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. \u0110a k\u00eanh v\u00e0 ph\u00e2n b\u1ed5 (Multichannel and Attribution)<\/strong><\/h2>\n\n\n\n<p>C\u00f3 kh\u1ea3 n\u0103ng ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n \u0111i qua c\u00e1c k\u00eanh kh\u00e1c nhau. V\u00e0 m\u1ed7i k\u00eanh \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.&nbsp;B\u00e1o c\u00e1o Ph\u1ec5u \u0111a k\u00eanh cho ph\u00e9p b\u1ea1n xem c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed3ng th\u1eddi, v\u1edbi b\u00e1o c\u00e1o Chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c t\u01b0\u01a1ng t\u00e1c m\u00e0 m\u1ed7i k\u00eanh ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u, h\u1ed7 tr\u1ee3 v\u00e0 ho\u00e0n th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o.&nbsp;<\/p>\n\n\n\n<p><strong>M\u1eb9o:<\/strong>&nbsp;khi b\u00e1o c\u00e1o v\u1ec1 doanh thu c\u1ee7a t\u1eebng k\u00eanh, h\u00e3y bao g\u1ed3m c\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.&nbsp;V\u00ed d\u1ee5: n\u1ebfu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c trong giai \u0111o\u1ea1n \u0111\u1ea7u. Th\u1ebf nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. B\u00e1o c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cho th\u1ea5y doanh thu th\u1ea5p. Nh\u01b0ng khi xem c\u00e1ch chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a k\u00eanh.<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn&nbsp;M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5, Google Analytics m\u1eb7c \u0111\u1ecbnh l\u00e0 M\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t ho\u1eb7c hi\u1ec3n th\u1ecb cu\u1ed1i c\u00f9ng.&nbsp;C\u00f3 m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn cho b\u1ea1n l\u1ef1a ch\u1ecdn nh\u01b0 Nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean, Tuy\u1ebfn t\u00ednh, D\u1ef1a tr\u00ean v\u1ecb tr\u00ed, Gi\u1ea3m d\u1ea7n theo th\u1eddi gian v\u00e0 M\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t kh\u00f4ng tr\u1ef1c ti\u1ebfp cu\u1ed1i c\u00f9ng.&nbsp;B\u1ea1n n\u00ean kh\u00e1m ph\u00e1 c\u00e1c lo\u1ea1i M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 kh\u00e1c nhau cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.&nbsp;Kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh ho\u00e0n h\u1ea3o, n\u00f3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ngu\u1ed3n: smartinsights.com<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau nhi\u1ec1u l\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng ph\u00e2n t\u00edch trong nhi\u1ec1u n\u0103m, Adsplus \u0111\u00e3 \u0111\u00fac k\u1ebft ra 7 \u0111i\u1ec1u c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1ecf l\u1ee1 khi thi\u1ebft l\u1eadp Google Analytics. \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n kh\u00e1 ph\u1ed5 bi\u1ebfn. H\u00e3y c\u00f9ng Adsplus tham kh\u1ea3o qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9! 1. Thi\u1ebft l\u1eadp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics<\/title>\n<meta name=\"description\" content=\"L\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch Google Analytics hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng c\u00f3 sai s\u00f3t s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng doanh thu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics\" 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