{"id":16953,"date":"2021-02-28T15:00:00","date_gmt":"2021-02-28T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16953"},"modified":"2021-03-08T11:21:12","modified_gmt":"2021-03-08T04:21:12","slug":"khung-mo-hinh-ogsm-la-gi-cach-tao-ke-hoach-voi-ogsm","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/khung-mo-hinh-ogsm-la-gi-cach-tao-ke-hoach-voi-ogsm","title":{"rendered":"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM"},"content":{"rendered":"\n<p>B\u1ea1n c\u00f3 nghe t\u1edbi thu\u1eadt ng\u1eef khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec ch\u01b0a? T\u1ea1i sao m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u1ea1i v\u00ed n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c \u0111\u1ec3 li\u00ean k\u1ebft v\u00e0 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh? H\u00e3y c\u00f9ng Adsplus t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-1024x683.png\" alt=\"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM\" class=\"wp-image-17182\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/mo-hinh-ogsm.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OGSM l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>OGSM<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a m\u1ee5c ti\u00eau (objectives), \u0111\u00edch nh\u1eafm \u0111\u1ebfn (goals), chi\u1ebfn l\u01b0\u1ee3c (strategies) v\u00e0 th\u01b0\u1edbc \u0111o (measurements).&nbsp;\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00e0 c\u00e1ch b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.&nbsp;M\u00f4 h\u00ecnh chia m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau r\u1ed9ng, m\u1ee5c ti\u00eau c\u1ed1 \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c; c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p \u0111o l\u01b0\u1eddng, qua \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t ph\u01b0\u01a1ng di\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh.&nbsp;\u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c ph\u1ea7n c\u1ee7a m\u00f4 h\u00ecnh OGSM li\u00ean k\u1ebft v\u1edbi nhau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"630\" height=\"350\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/OGSM-model-framework.png\" alt=\"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM\" class=\"wp-image-16956\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/OGSM-model-framework.png 630w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/OGSM-model-framework-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/OGSM-model-framework-610x339.png 610w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 OGSM:<\/strong><\/h3>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau<\/strong>: X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn \u0111\u1ed9t ph\u00e1 bao qu\u00e1t<\/p>\n\n\n\n<ul><li>\u1ed4n \u0111\u1ecbnh, ng\u1eafn g\u1ecdn v\u00e0 li\u00ean k\u1ebft v\u1edbi s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty<\/li><\/ul>\n\n\n\n<p><strong>\u0110\u00edch nh\u1eafm \u0111\u1ebfn<\/strong>: B\u1ec7 \u0111\u1ee1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ea5p cao h\u01a1n<\/p>\n\n\n\n<ul><li>C\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch<\/li><\/ul>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong>: nh\u1eefng l\u1ef1a ch\u1ecdn ch\u00fang ta th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/p>\n\n\n\n<ul><li>N\u01a1i ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ec3 d\u1ed1c s\u1ee9c<\/li><li>N\u00ean linh ho\u1ea1t<\/li><\/ul>\n\n\n\n<p><strong>Th\u01b0\u1edbc \u0111o<\/strong>: C\u00e1c th\u01b0\u1edbc \u0111o v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a ch\u00fang t\u00f4i<\/p>\n\n\n\n<ul><li>KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00e1c m\u1ed1c. Qua \u0111\u00f3, x\u00e1c \u0111\u1ecbnh xem c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch OGSM<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ee7a m\u00f4 h\u00ecnh OGSM l\u00e0 n\u00f3 d\u1ec5 \u0111\u1ec3 tri\u1ec3n khai.&nbsp;B\u1ea1n kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 ph\u1ea7n m\u1ec1m ho\u1eb7c k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t n\u00e0o.&nbsp;Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch OGSM l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a m\u00ecnh: m\u1ee5c ti\u00eau, \u0111\u00edch nh\u1eafm \u0111\u1ebfn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u01b0\u1edbc \u0111o.<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau<\/strong> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n, v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau c\u0169ng bao g\u1ed3m c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u0110\u00edch nh\u1eafm \u0111\u1ebfn<\/strong> l\u00e0 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi <strong>m\u1ee5c ti\u00eau<\/strong> c\u1ee7a b\u1ea1n. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. V\u00e0 th\u01b0\u1eddng s\u1ebd c\u00f3 n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 c\u00e1ch b\u1ea1n s\u1ebd tri\u1ec3n khai c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c <strong>m\u1ee5c ti\u00eau<\/strong> c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p><strong>Th\u01b0\u1edbc \u0111o<\/strong> l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n s\u1ebd theo d\u00f5i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 li\u1ec7u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>Nh\u00ecn chung, t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9. T\u1eeb \u0111\u00f3, m\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n quay tr\u1edf l\u1ea1i m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Hy v\u1ecdng, qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec. \u0110\u1ed3ng th\u1eddi, bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch OGSM cho doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Adsplus.vn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 Marketing h\u1ea5p d\u1eabn kh\u00e1c nh\u00e9!<\/p>\n\n\n\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-models\/ogsm-model-framework\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">smartinsights<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Digital Marketing v\u00e0 c\u00e1c Tips <a href=\"https:\/\/adsplus.vn\/blog\/kinh-doanh-online-hieu-qua-nhanh-chong-tuc-thoi-voi-3-ong-trum-cong-nghe\/\"><strong>ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 nghe t\u1edbi thu\u1eadt ng\u1eef khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec ch\u01b0a? T\u1ea1i sao m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u1ea1i v\u00ed n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c \u0111\u1ec3 li\u00ean k\u1ebft v\u00e0 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh? H\u00e3y c\u00f9ng Adsplus t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. OGSM l\u00e0 g\u00ec? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM<\/title>\n<meta name=\"description\" content=\"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM. H\u00e3y c\u00f9ng Adsplus t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/khung-mo-hinh-ogsm-la-gi-cach-tao-ke-hoach-voi-ogsm\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM\" \/>\n<meta property=\"og:description\" content=\"Khung m\u00f4 h\u00ecnh OGSM l\u00e0 g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o k\u1ebf ho\u1ea1ch v\u1edbi OGSM. 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