{"id":1704,"date":"2018-03-20T15:26:31","date_gmt":"2018-03-20T15:26:31","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1704"},"modified":"2021-12-23T12:18:28","modified_gmt":"2021-12-23T05:18:28","slug":"google-da-go-bo-hon-3-2-ti-quang-cao-doc-hai-trong-nam-2017","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-da-go-bo-hon-3-2-ti-quang-cao-doc-hai-trong-nam-2017","title":{"rendered":"Google \u0111\u00e3 g\u1ee1 b\u1ecf h\u01a1n 3.2 t\u1ec9 qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i trong n\u0103m 2017"},"content":{"rendered":"\n<p>Trong n\u0103m nay, \u0111\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi c\u00e1c <strong>qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i<\/strong>. Google s\u1ebd ti\u1ebfp t\u1ee5c th\u1eaft ch\u1eb7t c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m an to\u00e0n nh\u1ea5t khi s\u1eed d\u1ee5ng Internet.<\/p>\n\n\n\n<p>Trong m\u1ed9t b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y, <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> cho bi\u1ebft h\u00e3ng \u0111\u00e3 g\u1ee1 b\u1ecf t\u1ed5ng c\u1ed9ng kho\u1ea3ng 3.2 t\u1ec9 \u201c<em>qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i<\/em>\u201d trong n\u0103m 2017. T\u1eeb \u0111\u00f3 t\u0103ng 88% so v\u1edbi con s\u1ed1 1.7 t\u1ec9 trong n\u0103m 2016. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ee9 trong m\u1ed7i gi\u00e2y tr\u00f4i qua, h\u01a1n 100 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i n\u00e0y l\u1ea1i b\u1ecb Google khai t\u1eed.<\/p>\n\n\n\n<p>\u0110\u1ea1i di\u1ec7n c\u1ee7a Google gi\u1ea3i th\u00edch r\u1eb1ng ti\u00eau chu\u1ea9n &#8220;\u0111\u1ed9c h\u1ea1i&#8221;. Ti\u00eau chu\u1ea9n bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng qu\u1ea3ng c\u00e1o vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u1ee7a Google. T\u1eeb nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung kh\u00f4ng l\u00e0nh m\u1ea1nh, ph\u1ea3n c\u1ea3m, l\u1eeba \u0111\u1ea3o. Cho \u0111\u1ebfn c\u00e1c \u0111\u01b0\u1eddng link ch\u1ee9a malware hay nh\u1eefng h\u00e0nh vi nh\u1eb1m tr\u1ee5c l\u1ee3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng Internet.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"191\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01-300x191.jpg\" alt=\"qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i \u1ea3nh 1\" class=\"wp-image-1705\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01-300x191.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01-648x413.jpg 648w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01-610x388.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-01.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-drive-xoa-du-lieu\/\">Google Drive s\u1ebd x\u00f3a to\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u201c18+\u201d c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Google c\u0169ng kh\u1eb3ng \u0111\u1ecbnh h\u00e3ng \u0111\u00e3 k\u1ecbp th\u1eddi ng\u0103n ch\u1eb7n ph\u1ea7n l\u1edbn nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i. Tr\u01b0\u1edbc khi ch\u00fang k\u1ecbp \u0111\u1ec3 l\u1ea1i h\u1eadu qu\u1ea3 n\u1eb7ng n\u1ec1 v\u00e0 g\u00e2y h\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng nh\u1eefng v\u1eady, \u0111\u00e3 c\u00f3 kho\u1ea3ng h\u01a1n 320.000 \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o, 90.000 website v\u00e0 h\u01a1n 700.000 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. T\u1ea5t c\u1ea3 c\u0169ng \u0111\u00e3 b\u1ecb <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> th\u1eb3ng tay \u201cx\u00f3a s\u1ed5\u201d kh\u1ecfi m\u1ea1ng l\u01b0\u1edbi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng m\u00ecnh.<\/p>\n\n\n\n<p>Trong s\u1ed1 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf. Hi\u1ec7n t\u1ea1i c\u00f3 \u0111\u1ebfn 79 tri\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean k\u1ebft v\u1edbi nh\u1eefng trang web ch\u1ee9a malware. 66 tri\u1ec7u qu\u1ea3ng c\u00e1o \u201cclickbait\u201d (l\u1eeba ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp b\u1eb1ng nh\u1eefng ng\u00f4n t\u1eeb, th\u00f4ng tin, h\u00ecnh \u1ea3nh g\u00e2y shock). Kho\u1ea3ng 48 tri\u1ec7u qu\u1ea3ng c\u00e1o y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t nh\u1eefng ph\u1ea7n m\u1ec1m kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, Google c\u0169ng \u0111\u00e3 x\u00f3a b\u1ecf kho\u1ea3ng 2 tri\u1ec7u trang web (web page) m\u1ed7i th\u00e1ng v\u00ec l\u1ed7i vi ph\u1ea1m ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y, Google \u0111\u00e3 ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi. N\u00f3 cho ph\u00e9p \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd m\u1ea1ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c web page \u0111\u01a1n l\u1ebb c\u00f3 ch\u1ee9a qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i. Th\u00eam v\u00e0o \u0111\u00f3, t\u00ednh n\u0103ng n\u00e0y kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 trang website ch\u1ee7. C\u00f3 th\u1ec3 th\u1ea5y Google \u0111ang c\u1ef1c k\u1ef3 nghi\u00eam t\u00fac th\u1ef1c hi\u1ec7n \u0111i\u1ec1u lu\u1eadt c\u1ea5m ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c g\u00e2y tranh c\u00e3i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04-300x157.png\" alt=\"qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i \u1ea3nh 2\" class=\"wp-image-1706\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04-300x157.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04-768x402.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04-610x319.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-04.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tin-xau-cho-nguoi-dung-google-chrome\/\">Tin x\u1ea5u cho h\u01a1n 2,6 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Google Chrome<\/a><\/li><\/ul>\n\n\n\n<p>\u0110\u1ed9i ng\u0169 qu\u1ea3ng c\u00e1o c\u1ee7a Google c\u00f2n nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u00f4n tr\u1ecdng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Trong n\u0103m 2017, Google \u0111\u00e3 ch\u1eb7n kho\u1ea3ng 650 website c\u00f3 ch\u1ee9a nh\u1eefng th\u00f4ng tin kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt. Kho\u1ea3ng 12.000 website v\u00ec \u201c\u0111\u1ea1o\u201d n\u1ed9i dung t\u1eeb nh\u1eefng trang kh\u00e1c. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n v\u00f4 hi\u1ec7u h\u00f3a h\u01a1n 7.000 t\u00e0i kho\u1ea3n Adwords. V\u1edbi l\u00fd do s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 gi\u1eadt g\u00e2n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Tuy nhi\u00ean, l\u1ea1i chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn nh\u1eefng trang web b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1ng ng\u1edd kh\u00e1c.<\/p>\n\n\n\n<p>C\u0169ng trong n\u0103m 2017, Google \u0111\u00e3 b\u1ed5 sung th\u00eam 28 ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o m\u1edbi d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 20 ch\u00ednh s\u00e1ch m\u1edbi d\u00e0nh cho c\u00e1c n\u1ed9i dung \u0111\u0103ng t\u1ea3i tr\u00ean trang website \u0111\u1ec3 ch\u1ed1ng l\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i. N\u0103m nay, <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> ti\u1ebfp t\u1ee5c n\u00e2ng c\u1ea5p h\u00e0ng lo\u1ea1t ch\u00ednh s\u00e1ch m\u1edbi. V\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i g\u00e2y tranh c\u00e3i n\u00e0y. Bao g\u1ed3m c\u1ea3 ti\u1ec1n m\u00e3 h\u00f3a (ti\u1ec1n \u1ea3o) &#8211; gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec Facebook \u0111\u00e3 v\u00e0 \u0111ang th\u1ef1c hi\u1ec7n trong th\u1eddi gian qua.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"206\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-300x206.jpg\" alt=\"qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i \u1ea3nh 3\" class=\"wp-image-1707\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-300x206.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-218x150.jpg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-436x300.jpg 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/google-da-go-bo-hon-3.2-ti-quang-cao-\u0111oc-hai-trong-nam-2017-02.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-xuat-du-lieu-facebook-ads-vao-google-sheets\/\">L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u Facebook Ads v\u00e0o Google Sheets?<\/a><\/li><\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Google \u0111\u00e3 chi kho\u1ea3ng 12.6 t\u1ec9 USD cho c\u00e1c \u0111\u1ed1i t\u00e1c thu\u1ed9c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh trong trong n\u0103m v\u1eeba qua. V\u00e0 n\u0103m nay c\u0169ng s\u1ebd kh\u00f4ng ngo\u1ea1i l\u1ec7 b\u1edfi Google c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c chi\u1ebfn \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y. Ph\u1ea7n l\u1edbn doanh thu c\u1ee7a Google c\u0169ng \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o n\u00ean g\u1ea7n nh\u01b0 \u0111\u00e2y l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng thi\u1ebft y\u1ebfu m\u00e0 h\u00e3ng c\u1ea7n li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n \u0111\u1ec3 duy tr\u00ec ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet v\u1edbi m\u00ecnh, c\u0169ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang nh\u1eafm \u0111\u1ebfn.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Ngu\u1ed3n: Tri th\u1ee9c tr\u1ebb<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong n\u0103m nay, \u0111\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i. Google s\u1ebd ti\u1ebfp t\u1ee5c th\u1eaft ch\u1eb7t c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m an to\u00e0n nh\u1ea5t khi s\u1eed d\u1ee5ng Internet. 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