{"id":17129,"date":"2021-03-04T15:00:00","date_gmt":"2021-03-04T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=17129"},"modified":"2021-03-08T09:55:29","modified_gmt":"2021-03-08T02:55:29","slug":"marketing-5-0-cong-nghe-cho-nhan-loai-phong-van-hermawan-kartajaya-va-iwan-setiawan","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/marketing-5-0-cong-nghe-cho-nhan-loai-phong-van-hermawan-kartajaya-va-iwan-setiawan","title":{"rendered":"Marketing 5.0: C\u00f4ng ngh\u1ec7 cho nh\u00e2n lo\u1ea1i"},"content":{"rendered":"\n<p>Ti\u1ebfp n\u1ed1i v\u1edbi Marketing 4.0 c\u1ee7a Philip Kotler ch\u00ednh l\u00e0 Marketing 5.0. \u0110\u00e2y s\u1ebd l\u00e0 cu\u1ed1n s\u00e1ch gi\u00fap c\u00e1c Marketing c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. Ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u s\u01a1 qua v\u1ec1 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y qua c\u00e1c l\u1eddi ph\u00e1t bi\u1ec3u nh\u00e9!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hermawan Kartajaya<\/strong><\/h3>\n\n\n\n<p>Hermawan Kartajaya l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh c\u1ee7a MarkPlus, Inc.; v\u00e0 l\u00e0 m\u1ed9t trong \u201c50 b\u1eadc th\u1ea7y \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh n\u00ean t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh Marketing\u201d theo Chartered Institute of Marketing, V\u01b0\u01a1ng qu\u1ed1c Anh. Hermawan c\u0169ng l\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c Gi\u1ea3i th\u01b0\u1edfng L\u00e3nh \u0111\u1ea1o To\u00e0n c\u1ea7u Xu\u1ea5t s\u1eafc; c\u1ee7a Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p Li\u00ean Th\u00e1i B\u00ecnh D\u01b0\u01a1ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Nebraska \u2013 Lincoln. \u00d4ng c\u0169ng l\u00e0 Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng Ch\u00e2u \u00c1 v\u1ec1 Doanh nghi\u1ec7p Nh\u1ecf v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Li\u00ean \u0111o\u00e0n Ti\u1ebfp th\u1ecb Ch\u00e2u \u00c1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Iwan Setiawan<\/strong><\/h3>\n\n\n\n<p>Iwan Setiawan l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a MarkPlus, Inc. N\u01a1i \u00f4ng gi\u00fap c\u00e1c doanh nghi\u1ec7p thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u00f4ng ty c\u1ee7a h\u1ecd. L\u00e0 m\u1ed9t nh\u00e0 v\u0103n v\u00e0 di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean, Iwan c\u0169ng l\u00e0 T\u1ed5ng bi\u00ean t\u1eadp c\u1ee7a Marketeers. Iwan c\u00f3 b\u1eb1ng MBA c\u1ee7a Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd Kellogg thu\u1ed9c \u0110\u1ea1i h\u1ecdc Northwestern v\u00e0 b\u1eb1ng BEng c\u1ee7a \u0110\u1ea1i h\u1ecdc Indonesia.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi Philip Kotler, cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i H\u1ecd l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a Marketing 5.0: C\u00f4ng ngh\u1ec7 cho Nh\u00e2n lo\u1ea1i. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch m\u1edbi nh\u1ea5t trong lo\u1ea1t s\u00e1ch Ti\u1ebfp th\u1ecb X.0 c\u1ee7a John Wiley &amp; Sons, Inc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch h\u1ecfi r\u00f5 r\u00e0ng: Marketing 5.0 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK): <\/strong><\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c c\u00f4ng ty ph\u1ea3i gi\u1ea3i ph\u00f3ng to\u00e0n b\u1ed9 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt v\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1ec1 Marketing c\u1ee7a h\u1ecd. Cu\u1ed1n s\u00e1ch n\u00e0y m\u1ed9t ph\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb Society 5.0 &#8211; m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ea5p cao c\u1ee7a Nh\u1eadt B\u1ea3n. Bao g\u1ed3m l\u1ed9 tr\u00ecnh t\u1ea1o ra m\u1ed9t x\u00e3 h\u1ed9i b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng minh. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng v\u00ec l\u1ee3i \u00edch c\u1ee7a con ng\u01b0\u1eddi. <\/p>\n\n\n\n<p>Theo \u0111\u1ecbnh ngh\u0129a, Marketing 5.0 l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 b\u1eaft ch\u01b0\u1edbc con ng\u01b0\u1eddi. \u0110\u1ec3 t\u1ea1o ra, giao ti\u1ebfp, cung c\u1ea5p v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng trong Marketing 5.0 l\u00e0 c\u00e1i m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfp theo. \u0110\u00e2y l\u00e0 m\u1ed9t nh\u00f3m c\u00f4ng ngh\u1ec7 nh\u1eb1m m\u1ee5c \u0111\u00edch m\u00f4 ph\u1ecfng kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb con ng\u01b0\u1eddi. N\u00f3 bao g\u1ed3m AI, NLP, c\u1ea3m bi\u1ebfn, robot, th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), th\u1ef1c t\u1ebf \u1ea3o (VR), IoT v\u00e0 blockchain. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y Marketing 5.0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS): Marketing 5.0 hi\u1ec7n th\u1ef1c h\u00f3a d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh c\u1ee7a ba \u0111i\u1ec1u ch\u00ednh<\/strong><\/h3>\n\n\n\n<p><strong>Nh\u1eefng th\u00e1ch th\u1ee9c:<\/strong> kho\u1ea3ng c\u00e1ch th\u1ebf h\u1ec7, s\u1ef1 ph\u00e2n c\u1ef1c th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00e2n chia k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, 5 th\u1ebf h\u1ec7 c\u00f9ng chung s\u1ed1ng tr\u00ean Tr\u00e1i \u0111\u1ea5t. C\u00f3 th\u00e1i \u0111\u1ed9, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi tr\u00e1i ng\u01b0\u1ee3c nhau. Baby Boomers v\u00e0 Th\u1ebf h\u1ec7 X v\u1eabn n\u1eafm gi\u1eef h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o trong c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f3 s\u1ee9c mua t\u01b0\u01a1ng \u0111\u1ed1i cao nh\u1ea5t. Nh\u01b0ng Th\u1ebf h\u1ec7 Y v\u00e0 Z am hi\u1ec3u k\u1ef9 thu\u1eadt s\u1ed1; hi\u1ec7n \u0111ang h\u00ecnh th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng l\u1edbn nh\u1ea5t c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t. S\u1ef1 m\u1ea5t k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty l\u1edbn tu\u1ed5i; ng\u01b0\u1eddi \u0111\u01b0a ra h\u1ea7u h\u1ebft c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00e1c qu\u1ea3n l\u00fd tr\u1ebb h\u01a1n; kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng b\u1ea5t b\u00ecnh \u0111\u1eb3ng kinh ni\u00ean; v\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 c\u1ee7a c\u1ea3i m\u1ea5t c\u00e2n \u0111\u1ed1i, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng ph\u00e2n c\u1ef1c. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c t\u1ea7ng l\u1edbp<\/strong><\/h4>\n\n\n\n<p>T\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u v\u1edbi c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao \u0111ang gia t\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng h\u00e0ng xa x\u1ec9. \u1ede \u0111\u1ea7u kia, \u0111\u00e1y c\u1ee7a kim t\u1ef1 th\u00e1p c\u0169ng \u0111ang m\u1edf r\u1ed9ng; v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang r\u1ed9ng l\u1edbn cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng trung gian \u0111ang thu h\u1eb9p v\u00e0 th\u1eadm ch\u00ed bi\u1ebfn m\u1ea5t. Bu\u1ed9c c\u00e1c c\u00f4ng ty trong ng\u00e0nh ph\u1ea3i di chuy\u1ec3n l\u00ean ho\u1eb7c xu\u1ed1ng \u0111\u1ec3 t\u1ed3n t\u1ea1i. <\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i gi\u1ea3i quy\u1ebft s\u1ef1 ph\u00e2n chia k\u1ef9 thu\u1eadt s\u1ed1; gi\u1eefa nh\u1eefng ng\u01b0\u1eddi tin v\u00e0o ti\u1ec1m n\u0103ng m\u00e0 s\u1ed1 h\u00f3a mang l\u1ea1i v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tin t\u01b0\u1edfng. S\u1ed1 h\u00f3a mang \u0111\u1ebfn n\u1ed7i s\u1ee3 h\u00e3i v\u1ec1 nh\u1eefng \u0111i\u1ec1u ch\u01b0a bi\u1ebft; v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1ea5t vi\u1ec7c l\u00e0m v\u00e0 lo ng\u1ea1i vi ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0. M\u1eb7t kh\u00e1c, n\u00f3 mang \u0111\u1ebfn l\u1eddi h\u1ee9a v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n theo c\u1ea5p s\u1ed1 nh\u00e2n v\u00e0 cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n cho nh\u00e2n lo\u1ea1i. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i ph\u00e1 v\u1ee1 kho\u1ea3ng c\u00e1ch; \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 s\u1ebd ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc v\u00e0 kh\u00f4ng b\u1ecb k\u00ecm h\u00e3m b\u1edfi s\u1ef1 o\u00e1n gi\u1eadn.<\/p>\n\n\n\n<p><strong>V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n nh\u1ea5n m\u1ea1nh \u201cC\u00f4ng ngh\u1ec7 cho nh\u00e2n lo\u1ea1i\u201d\u2026<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK):<\/strong><\/h4>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i t\u1eadp trung s\u00e2u v\u00e0o c\u00f4ng ngh\u1ec7. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 con ng\u01b0\u1eddi v\u1eabn ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a Marketing 5.0. C\u00f4ng ngh\u1ec7 ti\u1ebfp theo \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1o, giao ti\u1ebfp, ph\u00e2n ph\u1ed1i v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb; trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"861\" height=\"531\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7.png\" alt=\"tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 Marketing 5.0\" class=\"wp-image-17243\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7.png 861w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7-300x185.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7-768x474.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7-356x220.png 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7-712x440.png 712w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-7-610x376.png 610w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi (CX) kh\u00f4ng c\u00f3 ma s\u00e1t v\u00e0 h\u1ea5p d\u1eabn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c c\u00f4ng ty ph\u1ea3i t\u1eadn d\u1ee5ng s\u1ef1 c\u1ed9ng sinh; c\u00e2n b\u1eb1ng gi\u1eefa tr\u00ed th\u00f4ng minh c\u1ee7a con ng\u01b0\u1eddi v\u00e0 m\u00e1y t\u00ednh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS):<\/strong><\/h4>\n\n\n\n<p>V\u00e0 v\u00ec ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 d\u1ea1y m\u00e1y t\u00ednh nh\u1eefng th\u1ee9 ch\u00fang t\u00f4i kh\u00f4ng bi\u1ebft c\u00e1ch h\u1ecdc. N\u00ean vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb con ng\u01b0\u1eddi v\u1eabn r\u1ea5t quan tr\u1ecdng trong Marketing 5.0. Do \u0111\u00f3, cu\u1ed9c th\u1ea3o lu\u1eadn tr\u1ecdng t\u00e2m trong Marketing 5.0 xoay quanh vi\u1ec7c l\u1ef1a ch\u1ecdn n\u01a1i m\u00e1y m\u00f3c v\u00e0 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"635\" height=\"372\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-8.png\" alt=\"M\u00e1y m\u00f3c v\u00e0 con ng\u01b0\u1eddi\" class=\"wp-image-17244\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-8.png 635w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-8-300x176.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-8-360x210.png 360w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-8-610x357.png 610w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">B\u1ea1n m\u00f4 t\u1ea3 n\u0103m c\u00e1ch c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 t\u00f3m t\u1eaft ch\u00fang cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS):<\/strong><\/h4>\n\n\n\n<p>T\u1ea5t nhi\u00ean. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, c\u00f4ng ngh\u1ec7 gi\u00fap ch\u00fang ta \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn. S\u1ea3n ph\u1ea9m ph\u1ee5 l\u1edbn nh\u1ea5t c\u1ee7a s\u1ed1 h\u00f3a l\u00e0 d\u1eef li\u1ec7u l\u1edbn. Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1, m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0 giao d\u1ecbch, c\u00e2u h\u1ecfi qua trung t\u00e2m cu\u1ed9c g\u1ecdi v\u00e0 trao \u0111\u1ed5i email \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i. <\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i d\u1ea5u ch\u00e2n m\u1ed7i khi h\u1ecd duy\u1ec7t Internet v\u00e0 \u0111\u0103ng n\u1ed9i dung n\u00e0o \u0111\u00f3 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ecf qua c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, \u0111\u00f3 l\u00e0 h\u00e0ng n\u00fai th\u00f4ng tin chi ti\u1ebft c\u1ea7n tr\u00edch xu\u1ea5t. V\u1edbi ngu\u1ed3n th\u00f4ng tin phong ph\u00fa nh\u01b0 v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n c\u00f3 th\u1ec3 l\u1eadp h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 chi ti\u1ebft v\u00e0 c\u00e1 nh\u00e2n. Cho ph\u00e9p ti\u1ebfp th\u1ecb 1-1 tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Th\u1ee9 hai, ch\u00fang ta c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb.<\/em><\/strong><\/h4>\n\n\n\n<p>Kh\u00f4ng c\u00f3 \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t \u0111\u1eb7t c\u01b0\u1ee3c ch\u1eafc ch\u1eafn. Nh\u01b0ng \u00fd t\u01b0\u1edfng t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1edf n\u00ean c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n. V\u1edbi ph\u00e2n t\u00edch d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o; gi\u1edd \u0111\u00e2y c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 tr\u01b0\u1edbc khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi; ho\u1eb7c ph\u00e1t h\u00e0nh chi\u1ebfn d\u1ecbch m\u1edbi. M\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 c\u00e1c m\u1eabu t\u1eeb c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng; d\u1ef1a tr\u00ean vi\u1ec7c h\u1ecdc h\u1ecfi, \u0111\u1ec1 xu\u1ea5t thi\u1ebft k\u1ebf t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai. N\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111i tr\u01b0\u1edbc \u0111\u01b0\u1eddng cong m\u00e0 kh\u00f4ng g\u00e2y nguy hi\u1ec3m cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi nh\u1eefng th\u1ea5t b\u1ea1i c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK):<\/strong><\/h4>\n\n\n\n<p>Ngo\u00e0i ra, r\u1ea5t quan tr\u1ecdng khi c\u00f4ng ngh\u1ec7 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 theo ng\u1eef c\u1ea3nh cho th\u1ebf gi\u1edbi th\u1ef1c. Vi\u1ec7c theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng Internet cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m theo ng\u1eef c\u1ea3nh cao. Ch\u1eb3ng h\u1ea1n nh\u01b0 trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan v\u00e0 n\u1ed9i dung t\u00f9y ch\u1ec9nh. N\u00f3 mang l\u1ea1i cho c\u00e1c c\u00f4ng ty g\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>Ng\u00e0y nay, c\u00e1c thi\u1ebft b\u1ecb v\u00e0 c\u1ea3m bi\u1ebfn \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. Internet of Things \u2014 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac theo ng\u1eef c\u1ea3nh v\u00e0o kh\u00f4ng gian v\u1eadt l\u00fd; c\u00e2n b\u1eb1ng s\u00e2n ch\u01a1i \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u1ec1n m\u1ea1ch. C\u00e1c c\u1ea3m bi\u1ebfn cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh ai s\u1ebd \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 cung c\u1ea5p ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>M\u00e1y m\u00f3c v\u00e0 con ng\u01b0\u1eddi<\/strong><\/h4>\n\n\n\n<p>N\u00f3 c\u0169ng t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tuy\u1ebfn \u0111\u1ea7u. Thay v\u00ec b\u1ecb cu\u1ed1n v\u00e0o cu\u1ed9c tranh lu\u1eadn gi\u1eefa m\u00e1y m\u00f3c v\u00e0 con ng\u01b0\u1eddi; c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 c\u1ed9ng sinh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a gi\u1eefa ch\u00ednh h\u1ecd v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n\n\n<p>AI, c\u00f9ng v\u1edbi NLP, c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng; b\u1eb1ng c\u00e1ch \u0111\u1ea3m nh\u1eadn c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. Chatbots c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01a1n gi\u1ea3n, kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn v\u1edbi ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec. AR v\u00e0 VR gi\u00fap c\u00e1c c\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn v\u1edbi s\u1ef1 tham gia t\u1ed1i thi\u1ec3u c\u1ee7a con ng\u01b0\u1eddi. Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tuy\u1ebfn \u0111\u1ea7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c mong mu\u1ed1n cao ch\u1ec9 khi h\u1ecd c\u1ea7n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS):<\/strong><\/h4>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, t\u1ed1c \u0111\u1ed9. C\u00f4ng ngh\u1ec7 t\u0103ng t\u1ed1c th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb. S\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i li\u00ean t\u1ee5c, g\u00e2y \u00e1p l\u1ef1c bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i thu l\u1ee3i t\u1eeb kho\u1ea3ng th\u1eddi gian c\u01a1 h\u1ed9i ng\u1eafn h\u01a1n. <\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c nh\u01b0 v\u1eady; c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nhanh nh\u1eb9n c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p tinh g\u1ecdn. C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0y ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng v\u00e0 x\u00e1c nh\u1eadn th\u1eddi gian th\u1ef1c. Thay v\u00ec t\u1ea1o s\u1ea3n ph\u1ea9m ho\u1eb7c chi\u1ebfn d\u1ecbch t\u1eeb \u0111\u1ea7u; c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf v\u00e0 t\u1eadn d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 ra th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7; m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi th\u00e1i \u0111\u1ed9 v\u00e0 t\u01b0 duy nhanh nh\u1eb9n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u1ed1n s\u00e1ch c\u0169ng m\u00f4 t\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing 5.0. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec ?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"739\" height=\"901\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-9.png\" alt=\"\" class=\"wp-image-17246\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-9.png 739w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-9-246x300.png 246w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-9-610x744.png 610w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK):<\/strong><\/h4>\n\n\n\n<p>Marketing 5.0 xoay quanh ba \u1ee9ng d\u1ee5ng c\u00f3 li\u00ean quan v\u1edbi nhau. \u0110\u00f3 l\u00e0 <strong>ti\u1ebfp th\u1ecb d\u1ef1 \u0111o\u00e1n, ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh v\u00e0 ti\u1ebfp th\u1ecb t\u0103ng c\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<p>Nh\u01b0ng nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean hai nguy\u00ean t\u1eafc t\u1ed5 ch\u1ee9c quan tr\u1ecdng. \u0110\u00f3 l\u00e0 <strong>ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng d\u1eef li\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb nhanh<\/strong>.<\/p>\n\n\n\n<p><strong>Ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng d\u1eef li\u1ec7u<\/strong> l\u00e0 ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn t\u1eeb nhi\u1ec1u ngu\u1ed3n b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i kh\u00e1c nhau. C\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u; \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 k\u1ef7 lu\u1eadt \u0111\u1ea7u ti\u00ean c\u1ee7a Marketing 5.0: m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u trong tay.<\/p>\n\n\n\n<p><strong>Ti\u1ebfp th\u1ecb nhanh<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m ph\u00e2n quy\u1ec1n, \u0111a ch\u1ee9c n\u0103ng; \u0111\u1ec3 nhanh ch\u00f3ng l\u00ean \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c th\u1ef1c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. S\u1ef1 nhanh nh\u1ea1y c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i; tr\u1edf th\u00e0nh k\u1ef7 lu\u1eadt quan tr\u1ecdng th\u1ee9 hai m\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea3i n\u1eafm v\u1eefng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS):<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ba \u1ee9ng d\u1ee5ng:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb d\u1ef1 \u0111o\u00e1n<\/strong><\/h4>\n\n\n\n<p>Ch\u00fang t\u00f4i m\u00f4 t\u1ea3 ti\u1ebfp th\u1ecb d\u1ef1 \u0111o\u00e1n l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n. \u0110\u00f4i khi c\u00f3 m\u00e1y h\u1ecdc, \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi ra m\u1eaft. \u1ee8ng d\u1ee5ng \u0111\u1ea7u ti\u00ean n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p h\u00ecnh dung th\u1ecb tr\u01b0\u1eddng s\u1ebd ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o; v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh <\/strong><\/h4>\n\n\n\n<p>L\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh v\u00e0 l\u1eadp h\u1ed3 s\u01a1 c\u0169ng nh\u01b0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a; b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u1ea3m bi\u1ebfn v\u00e0 giao di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 trong kh\u00f4ng gian v\u1eadt l\u00fd. N\u00f3 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb 1-1 trong th\u1eddi gian th\u1ef1c; t\u00f9y thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb t\u0103ng c\u01b0\u1eddng <\/strong><\/h4>\n\n\n\n<p>L\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng; b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 b\u1eaft ch\u01b0\u1edbc con ng\u01b0\u1eddi nh\u01b0 chatbot v\u00e0 tr\u1ee3 l\u00fd \u1ea3o. \u1ee8ng d\u1ee5ng th\u1ee9 ba n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a giao di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1; v\u1edbi s\u1ef1 \u1ea5m \u00e1p v\u00e0 \u0111\u1ed3ng c\u1ea3m c\u1ee7a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u1ed5i b\u1eadt \u0111\u1ed1i v\u1edbi t\u00f4i ngo\u00e0i nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng ngh\u1ec7 l\u00e0 quan \u0111i\u1ec3m x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n mang l\u1ea1i cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. <\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> b\u1ea1n gi\u1ea3i quy\u1ebft s\u1ef1 ph\u00e2n c\u1ef1c trong x\u00e3 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u00e0 n\u00f3 g\u00e2y ra cho t\u01b0\u01a1ng lai. B\u1ea1n c\u00f3 th\u1ec3 cho ch\u00fang t\u00f4i bi\u1ebft t\u1ea1i sao t\u00ednh to\u00e0n di\u1ec7n v\u00e0 t\u00ednh b\u1ec1n v\u1eefng l\u1ea1i quan tr\u1ecdng kh\u00f4ng?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK):<\/strong><\/h4>\n\n\n\n<p>S\u1ef1 ph\u00e2n c\u1ef1c c\u1ee7a x\u00e3 h\u1ed9i, xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 ch\u00eanh l\u1ec7ch gi\u00e0u ngh\u00e8o ng\u00e0y c\u00e0ng gia t\u0103ng. C\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi. Kh\u00f4ng th\u1ec3 b\u1ecf qua s\u1ef1 ph\u00e2n chia gi\u1eefa nh\u1eefng ng\u01b0\u1eddi h\u1ea7u; nh\u01b0 kh\u00f4ng s\u1ed1ng s\u00f3t v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 s\u1ed1 h\u00f3a. B\u1ea5t \u1ed5n ch\u00ednh tr\u1ecb, b\u1ea5t \u1ed5n x\u00e3 h\u1ed9i v\u00e0 suy tho\u00e1i kinh t\u1ebf l\u00e0 m\u1ed9t s\u1ed1 r\u1ee7i ro \u0111\u00e1ng k\u1ec3 n\u1ebfu n\u00f3 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"924\" height=\"446\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-10.png\" alt=\"S\u1ef1 ph\u00e2n c\u1ef1c th\u1ecbnh v\u01b0\u1ee3ng marketing 5.0\" class=\"wp-image-17247\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-10.png 924w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-10-300x145.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-10-768x371.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/image-10-610x294.png 610w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu m\u1ed9t ph\u1ea7n tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c ph\u00e2n ph\u1ed1i c\u1ee7a c\u1ea3i kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u. C\u00e1c th\u1ecb tr\u01b0\u1eddng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty s\u1ebd l\u00e0 ng\u01b0\u1eddi kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y; b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 b\u1ec1n v\u1eefng h\u01a1n \u0111\u1ec3 theo \u0111u\u1ed5i t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iwan Setiawan (IS):<\/strong><\/h4>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p t\u1eebng ngh\u0129 r\u1eb1ng n\u1ebfu h\u1ecd t\u00e1i \u0111\u1ea7u t\u01b0 m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i; th\u00ec h\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 l\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n. C\u00e1c c\u00f4ng ty ph\u1ea3i nh\u1eadn ra r\u1eb1ng \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i l\u00e0 \u0111\u00fang. Trong <a href=\"https:\/\/adsplus.vn\/blog\/kinh-doanh-online-hieu-qua-nhanh-chong-tuc-thoi-voi-3-ong-trum-cong-nghe\/\"><strong>kinh doanh<\/strong><\/a>, ph\u1ea3i t\u00ednh \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i t\u00e1c ti\u00eau c\u1ef1c. Nhi\u1ec1u th\u1eadp k\u1ef7 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u00e3 khi\u1ebfn m\u00f4i tr\u01b0\u1eddng b\u1ecb suy tho\u00e1i v\u00e0 x\u00e3 h\u1ed9i b\u1ea5t b\u00ecnh \u0111\u1eb3ng. C\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n trong m\u1ed9t x\u00e3 h\u1ed9i th\u1ea5t b\u1ea1i v\u00e0 suy gi\u1ea3m.<\/p>\n\n\n\n<p>Khi m\u1ecdi th\u1ee9 ph\u00e2n c\u1ef1c, v\u1edbi kho\u1ea3ng c\u00e1ch ng\u00e0y c\u00e0ng l\u1edbn gi\u1eefa c\u00e1c t\u1ea7ng l\u1edbp kinh t\u1ebf x\u00e3 h\u1ed9i tr\u00ean v\u00e0 d\u01b0\u1edbi; ch\u1ec9 c\u00f3 hai c\u00e1ch c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. S\u1ef1 ph\u00e2n c\u1ef1c gi\u1edbi h\u1ea1n c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia. Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t, n\u00f3 h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng; \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111ang ch\u1eadm l\u1ea1i v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a ng\u01b0\u1eddi ch\u01a1i. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 b\u1ec1n v\u1eefng <\/strong><\/h4>\n\n\n\n<p>Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c M\u1ee5c ti\u00eau Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng (SDG); gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f4ng qua vi\u1ec7c ph\u00e2n ph\u1ed1i l\u1ea1i c\u1ee7a c\u1ea3i t\u1ed1t h\u01a1n; t\u1eeb \u0111\u00f3 s\u1ebd \u0111\u01b0a x\u00e3 h\u1ed9i tr\u1edf l\u1ea1i h\u00ecnh d\u1ea1ng ban \u0111\u1ea7u. C\u00e1c c\u00f4ng ty ph\u1ea3i \u0111\u01b0a kh\u00e1i ni\u1ec7m n\u00e0y v\u00e0o<a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/blog\/kinh-doanh-online-hieu-qua-nhanh-chong-tuc-thoi-voi-3-ong-trum-cong-nghe\/\" target=\"_blank\"><strong> m\u00f4 h\u00ecnh kinh doanh<\/strong><\/a> c\u1ee7a h\u1ecd; \u0111\u1ea7u t\u01b0 tr\u1edf l\u1ea1i x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c \u0111\u00edch. V\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7; v\u00ec n\u00f3 s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9, m\u1edf ra c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hermawan Kartajaya (HK):<\/strong><\/h4>\n\n\n\n<p>T\u1eeb \u200b\u200bquan \u0111i\u1ec3m t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai; ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i m\u00e0 c\u00e1c c\u00f4ng ty ti\u1ebfn h\u00e0nh s\u1ebd ch\u1ee9ng minh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1ed1t. Khi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t tho\u00e1t kh\u1ecfi \u0111\u00f3i ngh\u00e8o, tr\u1edf n\u00ean c\u00f3 h\u1ecdc th\u1ee9c h\u01a1n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp t\u1ed1t h\u01a1n; th\u00ec c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1ebd ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3. C\u00e1c ph\u00e2n kh\u00fac ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c tr\u01b0\u1edbc \u0111\u00e2y tr\u1edf th\u00e0nh ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng m\u1edbi. H\u01a1n n\u1eefa, trong m\u1ed9t x\u00e3 h\u1ed9i \u1ed5n \u0111\u1ecbnh h\u01a1n v\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng b\u1ec1n v\u1eefng, chi ph\u00ed v\u00e0 r\u1ee7i ro <a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/blog\/kinh-doanh-online-hieu-qua-nhanh-chong-tuc-thoi-voi-3-ong-trum-cong-nghe\/\" target=\"_blank\"><strong>kinh doanh<\/strong><\/a> th\u1ea5p h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p>Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Marketing 5.0 trong nh\u1eefng b\u00e0i vi\u1ebft s\u1eafp t\u1edbi; \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng c\u1ea5p cho chi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3t Digital Marketing th\u1eadt hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u1ebfp n\u1ed1i v\u1edbi Marketing 4.0 c\u1ee7a Philip Kotler ch\u00ednh l\u00e0 Marketing 5.0. \u0110\u00e2y s\u1ebd l\u00e0 cu\u1ed1n s\u00e1ch gi\u00fap c\u00e1c Marketing c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. Ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u s\u01a1 qua v\u1ec1 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y qua c\u00e1c l\u1eddi ph\u00e1t bi\u1ec3u nh\u00e9! Hermawan Kartajaya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing 5.0: C\u00f4ng ngh\u1ec7 cho nh\u00e2n lo\u1ea1i - S\u00e1ch Philip Kotler<\/title>\n<meta name=\"description\" content=\"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 l\u00e0 kh\u00f4ng ng\u1eebng v\u00e0 song song \u0111\u00f3 ch\u00ednh l\u00e0 Marketing 5.0, \u0111\u00e2y s\u1ebd l\u00e0 li\u1ec7u ph\u00e1p gi\u00fap Marketing ph\u00e1t tri\u1ec3n v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-5-0-cong-nghe-cho-nhan-loai-phong-van-hermawan-kartajaya-va-iwan-setiawan\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 5.0: C\u00f4ng ngh\u1ec7 cho nh\u00e2n lo\u1ea1i - 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