{"id":17424,"date":"2021-03-10T16:00:00","date_gmt":"2021-03-10T09:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=17424"},"modified":"2021-03-25T13:31:54","modified_gmt":"2021-03-25T06:31:54","slug":"meo-de-tao-ngan-sach-hieu-qua-cho-chien-dich-email-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/meo-de-tao-ngan-sach-hieu-qua-cho-chien-dich-email-marketing","title":{"rendered":"M\u1eb9o \u0111\u1ec3 t\u1ea1o ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch Email Marketing"},"content":{"rendered":"\n
\"M\u1eb9o<\/figure><\/div>\n\n\n\n

Email, m\u1eb7c d\u00f9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng th\u00f4ng th\u01b0\u1eddng, \u0111\u00e3 v\u01b0\u1ee3t qua c\u01a1n b\u00e3o c\u1ee7a Twitter, Facebook<\/a><\/strong>, Slack, Mobile v\u00e0 th\u1eadm ch\u00ed c\u1ea3 RSS. \u0110i\u1ec1u \u0111\u00e3 gi\u00fap email tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb theo th\u1eddi gian l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n theo chu k\u1ef3 c\u1ee7a n\u00f3. T\u1eeb tin nh\u1eafn v\u0103n b\u1ea3n thu\u1ea7n t\u00fay \u0111\u1ebfn email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao v\u00e0 t\u1ef1 \u0111\u1ed9ng. Gi\u1edd \u0111\u00e2y, n\u00f3 \u0111\u00e3 cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a HTML v\u00e0 CSS, t\u00ednh t\u01b0\u01a1ng t\u00e1c, video v\u00e0 th\u1eadm ch\u00ed c\u1ea3 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp. Do \u0111\u00f3, vi\u1ec7c d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch email marketing sao cho hi\u1ec7u qu\u1ea3 \u0111ang ng\u00e0y \u0111\u01b0\u1ee3c c\u00e1c marketer quan t\u00e2m h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

C\u00f9ng v\u1edbi \u0111\u00f3, theo d\u1ef1 ki\u1ebfn, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng e-mail to\u00e0n c\u1ea7u s\u1ebd t\u0103ng l\u00ean 4,4 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2023<\/strong><\/a>. H\u01a1n n\u1eefa, theo Adestra, 68% teenagers v\u00e0 73% millennials coi email l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp \u01b0a th\u00edch. N\u1ebfu b\u1ea1n ch\u01b0a n\u1eafm \u0111\u01b0\u1ee3c email marketing l\u00e0 nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y xem l\u1ea1i b\u00e0i vi\u1ebft<\/strong><\/a> n\u00e0y.<\/p>\n\n\n\n

T\u1ec9 l\u1ec7 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb email l\u00e0 kh\u1ed5ng l\u1ed3<\/strong><\/h3>\n\n\n\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb qua email l\u00e0 r\u1ea5t l\u1edbn. N\u00f3 t\u1ef1 h\u00e0o ho\u00e0n l\u1ea1i $38 cho m\u1ed7i \u0111\u00f4 la \u0111\u1ea7u t\u01b0, theo nghi\u00ean c\u1ee9u c\u1ee7a Litmus. Trung b\u00ecnh, m\u1ed9t doanh nghi\u1ec7p c\u1ee1 v\u1eeba s\u1ebd chi t\u1eeb $9 \u0111\u1ebfn $1000 h\u00e0ng th\u00e1ng cho nhu c\u1ea7u email marketing c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd t\u1ef1 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Ho\u1eb7c $300 – $500 h\u00e0ng th\u00e1ng n\u1ebfu h\u1ecd ch\u1ecdn m\u1ed9t agency cho c\u00f4ng vi\u1ec7c n\u00e0y. B\u1ea1n c\u00f3 th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t ch\u1ee9?<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y, m\u1ed9t ng\u01b0\u1eddi n\u00ean \u0111\u1ea7u t\u01b0 bao nhi\u00eau v\u00e0o ti\u1ebfp th\u1ecb qua email? C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ed1 ti\u1ec1n b\u1ea1n s\u1ebd chi cho ti\u1ebfp th\u1ecb qua email l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn l\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n

S\u1eed d\u1ee5ng danh s\u00e1ch \u0111\u1ecba ch\u1ec9 email ch\u00ednh x\u00e1c<\/strong><\/h2>\n\n\n\n

Danh s\u00e1ch c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. \u0110\u00f3 ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd ch\u1ecdn nh\u1eadn email t\u1eeb b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u00e0 l\u1ea1i kh\u00f4ng quan t\u00e2m trong danh s\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o ki\u1ec3m tra, s\u00e0ng l\u1ecdc l\u1ea1i danh s\u00e1ch m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ROI t\u1ed1t nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n. C\u00f3 s\u1eb5n c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba ch\u1ec9 email kh\u00f4ng h\u1ee3p l\u1ec7 hay kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. B\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 v\u1eady.<\/p>\n\n\n\n

D\u00f9ng m\u1ed9t thi\u1ebft k\u1ebf email \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u qu\u1ea3 d\u00e0i l\u00e2u<\/strong><\/h2>\n\n\n\n
\"M\u1eb9o<\/figure><\/div>\n\n\n\n

Tr\u01b0\u1edbc khi ch\u1ecdn m\u1ed9t m\u1eabu template, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a email g\u1eedi \u0111i. Li\u1ec7u m\u1ed9t m\u1eabu email c\u00f3 s\u1eb5n, t\u00e1i s\u1eed d\u1ee5ng s\u1ebd mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3? Hay b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t template \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o? Email \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ea7u k\u00ec hay mang l\u1ea1i t\u01b0\u01a1ng t\u00e1c \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n h\u01a1n. Ngo\u00e0i ra, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o template t\u01b0\u01a1ng th\u00edch v\u00e0 hi\u1ec3n th\u1ecb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb. H\u1ea7u h\u1ebft c\u00e1c \u0111\u1ea1i l\u00fd t\u00ednh ph\u00ed c\u1ed1 \u0111\u1ecbnh ho\u1eb7c theo gi\u1edd v\u1edbi c\u00e1c m\u1eabu email t\u00f9y ch\u1ec9nh. H\u1ecd c\u0169ng gi\u00fap b\u1ea1n t\u00edch h\u1ee3p c\u00e1c thi\u1ebft k\u1ebf v\u00e0o h\u1ec7 th\u1ed1ng email c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\u0110\u1ea7u t\u01b0 v\u00e0o b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch<\/strong><\/h2>\n\n\n\n

Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. Kh\u1ed1i l\u01b0\u1ee3ng email, t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ki\u1ec3m tra A\/B testing \u0111\u1ed1i v\u1edbi c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1, ti\u00eau \u0111\u1ec1 tr\u01b0\u1edbc, c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf email, b\u1ea3n sao v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh. N\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a email. \u0110\u1ed3ng th\u1eddi, gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email ph\u00f9 h\u1ee3p<\/strong><\/h2>\n\n\n\n

Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email (ESP)<\/strong> gi\u00fap b\u1ea1n g\u1eedi c\u00e1c email \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o vi\u1ec7c chuy\u1ec3n th\u01b0 t\u1eeb v\u00e0 cung c\u1ea5p c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a. H\u1ea7u h\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng chuy\u1ec3n th\u01b0 t\u1eeb \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn danh s\u00e1ch email c\u1ee7a b\u1ea1n. Th\u1ebf nh\u01b0ng, m\u1ed9t ESP ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y. H\u1ecd s\u1ebd cung c\u1ea5p cho b\u1ea1n danh s\u00e1ch \u0111\u1ecba ch\u1ec9 IP \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t t\u1ed1t. <\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng email b\u1ea1n ch\u1ecdn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch b\u1ea1n chi cho email marketing. B\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. B\u1ea1n n\u00ean ch\u1ecdn m\u1ed9t ESP cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ng\u1eebng ho\u1ea1t \u0111\u1ed9ng email v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u00e3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n

Thu\u00ea m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd email ho\u1eb7c agency<\/strong><\/h2>\n\n\n\n

Qu\u1ea3n l\u00fd m\u1ed9t chi\u1ebfn d\u1ecbch email<\/a> <\/strong>l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n \u0111\u1ea5y. C\u00e1c \u0111\u1ea1i l\u00fd ti\u1ebfp th\u1ecb qua email \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u1ee7a chuy\u00ean gia \u0111\u1ed1i v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh email marketing c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 c\u0169ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd vi\u1ec7c ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 chi ph\u00ed tr\u01b0\u1edbc khi ch\u1ecdn m\u1ed9t b\u00ean. D\u00e0nh ra m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p vi\u1ec7c email marketing c\u00f3 th\u1ec3 gi\u00fap \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c agency t\u00ednh ph\u00ed h\u00e0ng th\u00e1ng cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t l\u01b0\u1ee3ng email c\u1ee5 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi h\u00e0ng th\u00e1ng.<\/p>\n\n\n\n

T\u1ed5ng k\u1ebft v\u1edbi m\u1ed9t “Checklist x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch email marketing”<\/strong><\/h2>\n\n\n\n