{"id":17948,"date":"2021-03-24T09:00:00","date_gmt":"2021-03-24T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=17948"},"modified":"2021-03-24T14:43:05","modified_gmt":"2021-03-24T07:43:05","slug":"10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang","title":{"rendered":"10 cu\u1ed1n s\u00e1ch Marketing c\u1ea7n ph\u1ea3i \u0111\u1ecdc \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng"},"content":{"rendered":"\n<p>B\u1ea1n c\u00f3 mu\u1ed1n chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? AdsPlus xin chia s\u1ebb v\u1ec1 <strong>10 cu\u1ed1n s\u00e1ch Marketing sau \u0111\u00e2y<\/strong>. Trong \u0111\u00f3, ch\u00fang s\u1ebd m\u00e1ch b\u1ea1n nh\u1eefng m\u1eb9o gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. The Starbucks Experience, <\/strong>Joseph Michelli<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"339\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-starbucks-experience.jpg\" alt=\"The Starbucks Experience, Joseph Michelli\" class=\"wp-image-17953\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-starbucks-experience.jpg 339w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-starbucks-experience-204x300.jpg 204w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><figcaption><em><strong>S\u00e1ch Marketing<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Starbucks, \u0111\u01b0\u1ee3c khai tr\u01b0\u01a1ng v\u00e0o n\u0103m 1971. Ban \u0111\u1ea7u, qu\u00e1n b\u00e1n h\u1ea1t c\u00e0 ph\u00ea v\u00e0 thi\u1ebft b\u1ecb \u0111\u1ec3 l\u00e0m ra cafe. Nh\u01b0ng sau \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u1ed5i m\u1edbi b\u1eb1ng c\u00e1ch bi\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m phi th\u01b0\u1eddng. Sau khi ph\u1ecfng v\u1ea5n c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty, t\u00e1c gi\u1ea3 \u0111\u00e3 kh\u00e1m ph\u00e1 ra 5 b\u00ed m\u1eadt khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00e0y m\u1edf h\u01a1n 16.000 c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. The 22 Immutable Laws of Brand, <\/strong>A Ries v\u00e0 Laura Ries<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"332\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-22-immutable-laws-of-marketing.jpg\" alt=\"The 22 Immutable Laws of Brand, A Ries v\u00e0 Laura Ries\" class=\"wp-image-17954\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-22-immutable-laws-of-marketing.jpg 332w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-22-immutable-laws-of-marketing-200x300.jpg 200w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Branding) l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb th\u1ecbnh h\u00e0nh trong nh\u1eefng n\u0103m 90. Cu\u1ed1n s\u00e1ch n\u00e0y n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3. Ngo\u00e0i ra, n\u00f3 c\u00f2n t\u1eadp h\u1ee3p nh\u1eefng kinh nghi\u1ec7m t\u00edch l\u0169y c\u00f3 \u0111\u01b0\u1ee3c sau khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ki\u1ebfn th\u1ee9c ti\u1ebfp th\u1ecb t\u1ea1i Coca-Cola, Xerox, BMW, Federal Express v\u00e0 th\u1eadm ch\u00ed c\u1ea3 Chupa-Chups. B\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m cho n\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn? H\u00e3y \u00e1p d\u1ee5ng 22 nguy\u00ean t\u1eafc n\u00e0y v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n say m\u00ea.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 2002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. The Lean StartUp Method, <\/strong>Eric Ries<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"326\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-lean-startup-method-book.jpg\" alt=\"The Lean StartUp Method, Eric Ries\" class=\"wp-image-17958\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-lean-startup-method-book.jpg 326w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-lean-startup-method-book-196x300.jpg 196w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y gi\u1edbi thi\u1ec7u cho ch\u00fang ta c\u00e1ch th\u1ee9c m\u1edbi m\u00e0 c\u00e1c c\u00f4ng ty t\u1ea1o v\u00e0 tung ra s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng, v\u00e0 m\u1eb7c k\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec, b\u1ea1n \u0111\u1ec1u tri\u1ec3n khai. Hi\u1ec7n nay, khuy\u1ebfn ngh\u1ecb r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean s\u1eed d\u1ee5ng ngu\u1ed3n t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. Qua \u0111\u00f3, ch\u00fang s\u1ebd h\u1ed7 tr\u1ee3 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi t\u1ed1t h\u01a1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec th\u00f4ng qua th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Guerrilla Marketing, <\/strong>Jay Conrad Levinson<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"333\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/guerrila-marketing.jpg\" alt=\"Guerrilla Marketing, Jay Conrad Levinson\" class=\"wp-image-17971\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/guerrila-marketing.jpg 333w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/guerrila-marketing-200x300.jpg 200w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m xu\u1ea5t b\u1ea3n cu\u1ed1n s\u00e1ch n\u00e0y, t\u00e1c gi\u1ea3 \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi ti\u00ean phong. \u00d4ng \u1ea5y n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o \u201ckh\u00f4ng c\u00f3 t\u00f9 nh\u00e2n\u201d, h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Sau h\u01a1n 20 tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c b\u00e1n ra, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch Marketing tham kh\u1ea3o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh. L\u00fd do l\u00e0 v\u00ec n\u00f3 c\u00f3 nh\u1eefng khuy\u1ebfn ngh\u1ecb <a href=\"https:\/\/adsplus.vn\/blog\/8-loi-khuyen-de-dieu-hanh-viec-kinh-doanh-onine-mot-cach-thanh-cong\/\"><strong>kinh doanh c\u00f3 gi\u00e1 tr\u1ecb<\/strong><\/a> cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. \u0110\u1ed3ng th\u1eddi, truy\u1ec1n t\u1ea3i c\u00e1c b\u00e0i h\u1ecdc qu\u1ea3n l\u00fd cho c\u00e1c doanh nh\u00e2n trong th\u1ebf k\u1ef7 21.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 1983<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Permission Marketing, <\/strong>Seth Godin<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"365\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing.jpg\" alt=\"Permission Marketing, Seth Godin\" class=\"wp-image-17972\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing.jpg 365w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing-219x300.jpg 219w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p nh\u1eadn th\u1ea5y r\u1eb1ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng ch\u00fang ta kh\u1ecfi nh\u1eefng g\u00ec ch\u00fang ta \u0111ang l\u00e0m (ti\u1ebfp th\u1ecb gi\u00e1n \u0111o\u1ea1n) \u0111\u00e3 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng. Tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u1eadn ra r\u1eb1ng nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y l\u1ea5y \u0111i th\u1eddi gian qu\u00fd b\u00e1u c\u1ee7a h\u1ecd. Nh\u01b0ng b\u00e2y gi\u1edd \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c &#8220;ti\u1ebfp th\u1ecb cho ph\u00e9p&#8221;. Qua \u0111\u00f3, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>T\u00ean g\u1ed1c:<\/strong> Permission marketing: Turning strangers into friends, and friends into customers.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 1999<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. The Blue Ocean Strategy, <\/strong>W. Chan Kim<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"328\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/blue-ocean-strategy.jpg\" alt=\"The Blue Ocean Strategy, W. Chan Kim\" class=\"wp-image-17975\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/blue-ocean-strategy.jpg 328w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/blue-ocean-strategy-197x300.jpg 197w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e1c c\u00f4ng ty lu\u00f4n t\u00ecm c\u00e1ch c\u1ea1nh tranh v\u1edbi nhau \u0111\u1ec3 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y ch\u1ec9 duy nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau l\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u n\u0103m qua. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng Xanh l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 l\u00e0m cho c\u1ea1nh tranh kh\u00f4ng c\u00f2n quan tr\u1ecdng. C\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0y mai s\u1ebd th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o ra \u201c\u0111\u1ea1i d\u01b0\u01a1ng xanh\u201d g\u1ed3m c\u00e1c kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng an to\u00e0n v\u00e0 s\u1eb5n s\u00e0ng ph\u00e1t tri\u1ec3n th\u00f4ng qua \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 2006<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Inbound Marketing, <\/strong>B. Halligan v\u00e0 D. Sah<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"311\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/inbound-marketing.jpg\" alt=\"\" class=\"wp-image-17977\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/inbound-marketing.jpg 311w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/inbound-marketing-187x300.jpg 187w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure><\/div>\n\n\n\n<p>Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p <em><a href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-digital-marketing-nam-2021-25-khuyen-nghi-thiet-thuc-de-thuc-hien-theo-xu-huong-moi-phan-2\/\"><strong>ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/a><\/em> m\u1edbi. T\u1eeb l\u00e2u, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n cho c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf tr\u00ean th\u1ebf gi\u1edbi. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng gi\u1ed1ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. C\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb g\u1eedi email, th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi v\u00e0 th\u1eadm ch\u00ed l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 ng\u00e0y c\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3. Hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i, Google v\u00e0 c\u00e1c blog \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1ecd mu\u1ed1n. H\u00e3y t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n, x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 blog. Tr\u00ean h\u1ebft, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. No Logo: The Power of Brands, <\/strong>Naomi Klein<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"333\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/no-logo.jpg\" alt=\"No Logo: The Power of Brands, Naomi Klein\" class=\"wp-image-17979\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/no-logo.jpg 333w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/no-logo-200x300.jpg 200w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y c\u1ed1 g\u1eafng ph\u00e2n t\u00edch \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong x\u00e3 h\u1ed9i ng\u00e0y nay. Nhi\u1ec7m v\u1ee5 c\u1ee7a t\u00e1c gi\u1ea3 l\u00e0 gi\u1ea3i th\u00edch c\u00e1c giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ef1 ph\u1ea3n kh\u00e1ng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, t\u1eadp h\u1ee3p c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u00e0 v\u0103n h\u00f3a \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u1ea3n kh\u00e1ng \u0111\u00f3. Gi\u1ea3 thuy\u1ebft c\u1ee7a \u00f4ng l\u00e0 khi m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt v\u1ec1 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kinh doanh, h\u1ecd s\u1ebd ph\u1ea3n \u0111\u1ed1i ch\u00fang.<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> 2000<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Brandwashed: Brands Brainwashing, <\/strong>Martin Lindstrom<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"328\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/brand-washed.jpg\" alt=\"Brandwashed: Brands Brainwashing, Martin Lindstrom\" class=\"wp-image-17984\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/brand-washed.jpg 328w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/brand-washed-197x300.jpg 197w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 nh\u1eadn th\u1ea5y nh\u1eefng m\u00e1nh kh\u00f3e m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 thao t\u00fang t\u00e2m tr\u00ed. Qua \u0111\u00f3, h\u1ecd thuy\u1ebft ph\u1ee5c ch\u00fang ta mua h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng? Trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim c\u1ee7a ch\u00fang ta. H\u00e3y t\u00ecm hi\u1ec3u m\u1ed9t l\u1ea7n v\u1ec1 nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty l\u1edbn \u0111ang l\u00e0m. \u0110\u1ec3 qua \u0111\u00f3, h\u1ecd gi\u1eef cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1ed3n t\u1ea1i v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p><strong>T\u00ean g\u1ed1c:<\/strong> 2011<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. The Secrets of Word of Mouth Marketing, <\/strong>George Silverman<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"333\" height=\"499\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-secret-of-word-of-mouth-marketing.jpg\" alt=\"The Secrets of Word of Mouth Marketing, George Silverman\" class=\"wp-image-17985\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-secret-of-word-of-mouth-marketing.jpg 333w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-secret-of-word-of-mouth-marketing-200x300.jpg 200w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng &#8220;l\u1eddi truy\u1ec1n mi\u1ec7ng&#8221;. \u0110i\u1ec1u n\u00e0y l\u00e0 do m\u1ecdi ng\u01b0\u1eddi lu\u00f4n n\u00f3i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. T\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch thu ph\u1ee5c h\u1ecd. T\u1eeb \u0111\u00f3, h\u1ecd s\u1ebd n\u00f3i t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc m\u1eb7t h\u1ecd m\u00e0 c\u00f2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c blog.<\/p>\n\n\n\n<p><strong>T\u00ean g\u1ed1c:<\/strong> 2011<\/p>\n\n\n\n<p><strong>N\u0103m xu\u1ea5t b\u1ea3n:<\/strong> The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n<p>Adsplus hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c b\u1ea1n s\u1ebd thu l\u01b0\u1ee3m \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c marketing hay ho cho m\u00ecnh. Qua \u0111\u00f3, ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 mu\u1ed1n chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? AdsPlus xin chia s\u1ebb v\u1ec1 10 cu\u1ed1n s\u00e1ch Marketing sau \u0111\u00e2y. Trong \u0111\u00f3, ch\u00fang s\u1ebd m\u00e1ch b\u1ea1n nh\u1eefng m\u1eb9o gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. 1. The Starbucks Experience, Joseph Michelli Starbucks, \u0111\u01b0\u1ee3c khai tr\u01b0\u01a1ng v\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00c1CH MARKETING - 10 cu\u1ed1n s\u00e1ch Marketing c\u1ea7n ph\u1ea3i \u0111\u1ecdc [UPDATE]<\/title>\n<meta name=\"description\" content=\"B\u1ea1n c\u00f3 mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? AdsPlus xin chia s\u1ebb v\u1ec1 nh\u1eefng cu\u1ed1n s\u00e1ch Marketing s\u1ebd gi\u00fap b\u1ea1n b\u00e1n v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00c1CH MARKETING - 10 cu\u1ed1n s\u00e1ch Marketing c\u1ea7n ph\u1ea3i \u0111\u1ecdc [UPDATE]\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n c\u00f3 mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? AdsPlus xin chia s\u1ebb v\u1ec1 nh\u1eefng cu\u1ed1n s\u00e1ch Marketing s\u1ebd gi\u00fap b\u1ea1n b\u00e1n v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T07:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/03\/the-starbucks-experience.jpg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang\",\"url\":\"https:\/\/adsplus.vn\/blog\/10-cuon-sach-marketing-can-phai-doc-de-ban-duoc-hang\",\"name\":\"S\u00c1CH MARKETING - 10 cu\u1ed1n s\u00e1ch Marketing c\u1ea7n ph\u1ea3i \u0111\u1ecdc [UPDATE]\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-03-24T02:00:00+00:00\",\"dateModified\":\"2021-03-24T07:43:05+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"B\u1ea1n c\u00f3 mu\u1ed1n gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? 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