{"id":1795,"date":"2018-03-22T01:47:52","date_gmt":"2018-03-22T01:47:52","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1795"},"modified":"2024-09-12T16:48:38","modified_gmt":"2024-09-12T09:48:38","slug":"5-cau-hoi-quan-trong-trong-viec-xay-dung-chien-luoc-phan-phoi-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-cau-hoi-quan-trong-trong-viec-xay-dung-chien-luoc-phan-phoi-hieu-qua-nhat","title":{"rendered":"5 c\u00e2u h\u1ecfi quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m"},"content":{"rendered":"\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/strong> t\u1ed1t s\u1ebd gi\u00fap cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u0169ng ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh quan tr\u1ecdng. Sau \u0111\u00e2y Adsplus<\/strong><\/a> xin gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n 5 c\u00e2u h\u1ecfi quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

1. B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i?<\/strong><\/h2>\n\n\n\n

\u201cK\u00eanh ph\u00e2n ph\u1ed1i\u201d hay \u201cchu\u1ed7i ph\u00e2n ph\u1ed1i\u201d l\u00e0 qu\u00e1 tr\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb ngu\u1ed3n xu\u1ea5t x\u1ee9 c\u1ee7a n\u00f3 cho \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> k\u1ebft th\u00fac cu\u1ed1i c\u00f9ng c\u1ee7a n\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do quan tr\u1ecdng \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i nh\u01b0ng sau \u0111\u00e2y l\u00e0 3 l\u00fd do quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n\n\n

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\"chi\u1ebfn<\/figure><\/div>\n\n\n

B\u00e1n h\u00e0ng<\/strong> \u2013 M\u1ed9t l\u00fd do ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0 \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp m\u1ed9t \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i \u0111\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd<\/strong> \u2013 S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n trong m\u1ed9t ki\u1ec7n h\u00e0ng l\u1edbn v\u00e0 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gia c\u00f4ng th\u00eam ho\u1eb7c chia nh\u1ecf \u0111\u1ec3 b\u00e1n l\u1ebb trong c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u1ec3 nh\u1eb1m c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n, chi ph\u00ed ti\u1ebfp th\u1ecb\u2026.<\/p>\n\n\n\n

T\u0103ng gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam<\/strong> \u2013 L\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u1ed9t \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 th\u00eam v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam. V\u00ed d\u1ee5 nh\u01b0 b\u1ed5 sung c\u00e1c d\u1ecbch v\u1ee5 l\u1eafp r\u00e1p, s\u1eeda ch\u1eefa\u2026<\/p>\n\n\n\n

2. Lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n?<\/strong><\/h2>\n\n\n
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\"marketing\"<\/figure><\/div>\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m nh\u01b0ng \u0111\u01b0\u1ee3c chia ra th\u00e0nh 2 nh\u00f3m ch\u00ednh l\u00e0 ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 ph\u00e2n ph\u1ed1i gi\u00e1n ti\u1ebfp<\/p>\n\n\n\n

Ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp – C\u00f4ng ty s\u1edf h\u1eefu g\u1ed3m c\u00f3<\/strong>:<\/h3>\n\n\n\n

– Trung t\u00e2m ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

– Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/p>\n\n\n\n

– C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/p>\n\n\n\n

– \u0110\u1ea1i l\u00fd (Value Added Retailers VAR)<\/p>\n\n\n\n

– L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty<\/p>\n\n\n\n

Ph\u00e2n ph\u1ed1i \u0111\u1ed9c l\u1eadp \u2013 C\u00f4ng ty kh\u00f4ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu ho\u1eb7c ki\u1ec3m so\u00e1t g\u1ed3m c\u00f3<\/strong>:<\/h3>\n\n\n\n

– Nh\u00e0 ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

– Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/p>\n\n\n\n

– C\u00e1c nh\u00e0 b\u00e1n l\u1ebb<\/p>\n\n\n\n

– \u0110\u1ea1i l\u00fd (Value Added Retailers VAR)<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng \u0110\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp<\/p>\n\n\n\n

3. \u0110\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i n\u00e0o s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/strong><\/h2>\n\n\n
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\"marketing\"<\/figure><\/div>\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong h\u1ecfi quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/em> s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3. \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1c bao g\u1ed3m:<\/p>\n\n\n\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

– T\u00ednh ch\u1ea5t c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

– C\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n<\/p>\n\n\n\n

– C\u00e1c \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t v\u00e0 v\u1ecb tr\u00ed c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ee5c v\u1ee5 b\u1ea1n<\/p>\n\n\n\n

– Chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 quy tr\u00ecnh ki\u1ec3m so\u00e1t b\u00e1n h\u00e0ng<\/p>\n\n\n\n

– T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

– C\u00e1c ph\u01b0\u01a1ng ph\u00e1p mua \u01b0a th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

– S\u1ef1 l\u1ef1a ch\u1ecdn k\u00edch th\u01b0\u1edbc, s\u1ed1 l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, s\u1ef1 ti\u1ec7n l\u1ee3i, \u0111a d\u1ea1ng<\/p>\n\n\n\n

– T\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– Y\u00eau c\u1ea7u ho\u1eb7c \u01b0a th\u00edch d\u1ecbch v\u1ee5 mua tr\u01b0\u1edbc khi mua h\u00e0ng<\/p>\n\n\n\n

– Y\u00eau c\u1ea7u ho\u1eb7c \u01b0a th\u00edch c\u00e1c d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng<\/p>\n\n\n\n

\u0110\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

– C\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

– Ph\u00e2n ph\u1ed1i c\u00f3 ch\u1ecdn l\u1ecdc, ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, s\u1ea3n ph\u1ea9m h\u1ea1n ch\u1ebf cung c\u1ea5p, nh\u00e3n hi\u1ec7u ri\u00eang<\/p>\n\n\n\n

– \u0110\u1ed9ng l\u1ef1c c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

– T\u00edch h\u1ee3p nhi\u1ec1u lo\u1ea1i h\u00ecnh \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

– Chi ph\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i<\/p>\n\n\n\n

4. M\u1ee9c l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb v\u1edbi \u0111\u1ed1i t\u00e1c l\u00e0 bao nhi\u00eau?<\/strong><\/h2>\n\n\n
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\"marketing\"<\/figure><\/div>\n\n\n

B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ee7 l\u1ee3i nhu\u1eadn cho c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n thay cho b\u1ea1n. D\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn l\u00e0:<\/p>\n\n\n\n

– Chi ph\u00ed h\u00e0ng t\u1ed3n kho mang<\/p>\n\n\n\n

– T\u00e0i ch\u00ednh t\u00edn d\u1ee5ng<\/p>\n\n\n\n

– Chi ph\u00ed b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/p>\n\n\n\n

– Khuy\u1ebfn m\u1ea1i<\/p>\n\n\n\n

– Giao h\u00e0ng t\u1eadn n\u01a1i<\/p>\n\n\n\n

– C\u00e0i \u0111\u1eb7t<\/p>\n\n\n\n

– D\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa<\/p>\n\n\n\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5, \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m cung c\u1ea5p cho kh\u00e1ch h\u00e0ng thay cho b\u1ea1n, sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n m\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn c\u1ee5 th\u1ec3, h\u1ee3p l\u00fd \u0111\u1ec3 th\u01b0\u1edfng cho \u0111\u1ed1i t\u00e1c c\u0169ng nh\u01b0 cho d\u1ecbch v\u1ee5<\/strong><\/a> c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

5. T\u1ea1i sao vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i l\u00e0 quan tr\u1ecdng?<\/strong><\/h2>\n\n\n
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\"marketing\"<\/figure><\/div>\n\n\n

Trong b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0o, \u0111\u1ec3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng, m\u1ed7i \u0111\u1ed1i t\u00e1c ph\u1ea3i bi\u1ebft v\u00e0 hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a h\u1ecd. C\u00e1c b\u00ean \u0111\u1ed1i t\u00e1c c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c khi kh\u00f4ng th\u1ef1c hi\u1ec7n r\u00f5 r\u00e0ng. Ngo\u00e0i ra, c\u00e1c b\u00ean \u0111\u1ed1i t\u00e1c c\u1ea7n thi\u1ebft l\u1eadp c\u1ed9t m\u1ed1c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t qu\u00fd, n\u0103m c\u0169ng l\u00e0 vi\u1ec7c n\u00ean l\u00e0m \u0111\u1ec3 tr\u00e1nh hi\u1ec3u l\u1ea7m v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/p>\n\n\n\n

C\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 duy tr\u00ec quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c l\u00e0:<\/p>\n\n\n\n

– Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/p>\n\n\n\n

– B\u1ed3i th\u01b0\u1eddng h\u1ee3p l\u00fd d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 cung c\u1ea5p<\/p>\n\n\n\n

– \u0110\u00e1nh gi\u00e1 th\u1ef1c hi\u1ec7n v\u00e0 c\u00f4ng nh\u1eadn<\/p>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u00fang v\u00e0 \u0111\u1ea7y \u0111\u1ee7 5 c\u00e2u h\u1ecfi tr\u00ean b\u1ea1n nh\u00e9.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n