{"id":17988,"date":"2021-03-25T09:00:00","date_gmt":"2021-03-25T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=17988"},"modified":"2021-03-30T15:21:41","modified_gmt":"2021-03-30T08:21:41","slug":"lam-the-nao-de-cac-gioi-han-thuc-day-tang-kha-nang-sang-tao-cua-ban","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lam-the-nao-de-cac-gioi-han-thuc-day-tang-kha-nang-sang-tao-cua-ban","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c gi\u1edbi h\u1ea1n, t\u0103ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n trong Marketing?"},"content":{"rendered":"\n

B\u1ea1n lu\u00f4n cho r\u1eb1ng m\u00ecnh ch\u01b0a c\u00f3 t\u0103ng t\u00ednh s\u00e1ng t\u1ea1o hay th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o ? N\u1ebfu b\u1ea1n \u0111ang suy ngh\u0129 nh\u01b0 v\u1eady th\u00ec h\u00e3y c\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c s\u00e1ng t\u1ea1o t\u1eeb c\u00e1c chuy\u00ean gia. Y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o ch\u00ednh l\u00e0 c\u00e1i r\u1ea5t c\u1ea7n thi\u1ebft cho m\u1ed9t ng\u01b0\u1eddi l\u00e0m v\u1ec1 Marketing.<\/p>\n\n\n\n

\"L\u00e0m<\/figure>\n\n\n\n

T\u0103ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/em><\/p>\n\n\n\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\n

Newton \u0111\u00e3 \u0111\u01b0a ra l\u00fd thuy\u1ebft v\u1ec1 ph\u00e9p t\u00ednh t\u00edch trong s\u1ef1 c\u00e1ch ly. “Nh\u01b0ng kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o.” <\/p>\n\n\n\n

Ti\u1ebfn s\u0129 Seuss \u0111\u00e3 vi\u1ebft kh\u00f4ng qu\u00e1 50 t\u1eeb kh\u00e1c nhau. \u201cNot in a house. Not with a mouse\u2026 \u201d<\/p>\n\n\n\n

Shakespeare vi\u1ebft King Lear trong di\u1ec7n c\u00e1ch ly. <\/p>\n\n\n\n

“C\u1ea7n thi\u1ebft l\u00e0 m\u1eb9 c\u1ee7a s\u00e1ng ch\u1ebf.” <\/p>\n\n\n\n

“THO\u1ea2I M\u00c1I L\u00c0 K\u1eba TH\u00d9 C\u1ee6A S\u1ef0 TI\u1ebeN B\u1ed8.” <\/p>\n\n\n\n

CH\u00daNG TA SUY NGH\u0128 V\u1ec0 S\u1ef0 S\u00c1NG T\u1ea0O V\u00c0 T\u1ef0 DO NH\u01af \u0110I C\u00d9NG NHAU. NH\u01afNG C\u00d3 TH\u1ec2 GI\u1edaI H\u1ea0N TH\u1ef0C T\u1ebe KH\u1ea2 N\u0102NG S\u00c1NG T\u1ea0O KH\u00d4NG?<\/strong> <\/h4>\n\n\n\n

PROF CATRINEL TROMP, NH\u00c0 T\u00c2M L\u00dd H\u1eccC H\u1ee2P T\u00c1C, CHUY\u00caN GIA V\u1ec0 GI\u1edaI H\u1ea0N:<\/strong> <\/p>\n\n\n\n

Th\u1eadt l\u00e0 hoang \u0111\u01b0\u1eddng khi ngh\u0129 r\u1eb1ng s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c r\u1ed9ng m\u1edf v\u00f4 t\u1eadn c\u1ee7a c\u00e1c kh\u1ea3 n\u0103ng. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0, khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e1nh \u0111\u1ed3ng r\u1ed9ng m\u1edf tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady. H\u1ecd c\u00f3 th\u1ec3 b\u1ecb t\u00ea li\u1ec7t. R\u00e0ng bu\u1ed9c l\u00e0 m\u1ecf neo c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n

BARONESS SUSAN GREENFIELD, B\u00e1c s\u0129 \u0111i\u1ec1u tr\u1ecb trung b\u00ecnh, CHUY\u00caN GIA V\u1ec0 S\u00c1NG T\u1ea0O:<\/strong> <\/p>\n\n\n\n

B\u1ed9 n\u00e3o con ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n l\u00e0 nh\u1edd c\u00e1c nh\u00e1nh ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c chi nh\u00e1nh. bB\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u k\u1ebft n\u1ed1i h\u01a1n v\u00e0 b\u1eb1ng c\u00e1ch c\u00f3 c\u00e1c k\u1ebft n\u1ed1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i “aha”. B\u00e2y gi\u1edd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u00fa v\u1ecb l\u00e0 li\u1ec7u nh\u1eefng r\u00e0ng bu\u1ed9c c\u00f3 th\u1ef1c s\u1ef1 c\u00f3 l\u1ee3i hay l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o. V\u00e0 t\u00f4i ngh\u0129 c\u00e2u tr\u1ea3 l\u1eddi cho c\u1ea3 hai \u0111\u1ec1u l\u00e0 c\u00f3, c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u x\u1ea3y ra. <\/p>\n\n\n\n

\u0110\u1ec1 xu\u1ea5t nghi\u00ean c\u1ee9u<\/h2>\n\n\n\n
\"\u0110\u1ec3<\/figure><\/div>\n\n\n\n

\u0110\u1ec1 xu\u1ea5t nghi\u00ean c\u1ee9u t\u0103ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/em><\/p>\n\n\n\n

C\u00f3 \u0111\u01b0\u1eddng cong v\u1ec1 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o U-shaped. Kh\u00f4ng c\u00f3 c\u00e2u n\u00f3i n\u00e0o ch\u00fang ta c\u1ea3m th\u1ea5y v\u00e0 hi\u1ec3u bi\u1ebft. Nh\u01b0ng v\u1edbi qu\u00e1 nhi\u1ec1u, ch\u00fang ta c\u1ea3m th\u1ea5y c\u0103ng b\u00f3ng v\u00e0 v\u00f4 c\u00f9ng h\u1ea1nh ph\u00fac, n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Sweet Spot \u1edf trung gian.<\/p>\n\n\n\n

\"\u0110\u01b0\u1eddng<\/figure><\/div>\n\n\n\n

\u00dd ngh\u0129a s\u1ef1 s\u00e1ng t\u1ea1o?<\/strong> <\/h2>\n\n\n\n

PROF CATRINEL TROMP:<\/strong> V\u1eabn c\u00f2n b\u1ea5t \u0111\u1ed3ng, \u00edt nh\u1ea5t l\u00e0 trong t\u00e2m l\u00fd h\u1ecdc, v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 l\u00e0 g\u00ec. <\/p>\n\n\n\n

DR VOLKER PATENT:<\/strong> \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra nh\u1eefng th\u1ee9 ch\u01b0a t\u1eebng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y. <\/p>\n\n\n\n

BARONESS SUSAN GREENFIELD:<\/strong> <\/p>\n\n\n\n

Nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng ng\u00e0y nh\u01b0ng k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau theo c\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ec3u thuy\u1ebft m\u00e0 n\u00f3 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi. \u0110i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i c\u00e1ch h\u1ecd nh\u00ecn th\u1ebf gi\u1edbi. <\/p>\n\n\n\n

DR VOLKER PATENT:<\/strong> <\/p>\n\n\n\n

H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ngh\u0129 r\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 th\u1ee9 x\u1ea3y ra v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i n\u0103ng \u0111\u1eb7c bi\u1ec7t. \u0110\u00e2y l\u00e0 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m. <\/p>\n\n\n\n

BARONESS SUSAN GREENFIELD:<\/strong> Kh\u00f4ng c\u00f3 c\u00e1i g\u1ecdi l\u00e0 gen duy nh\u1ea5t cho s\u1ef1 s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n

V\u1eady b\u1ea1n c\u00f3 th\u1ec3 d\u1ea1y s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ?<\/strong><\/h2>\n\n\n\n

DR VOLKER PATENT:<\/strong> Ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa hai lo\u1ea1i r\u00e0ng bu\u1ed9c kh\u00e1c nhau, r\u00e0ng bu\u1ed9c c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 r\u00e0ng bu\u1ed9c kh\u00f4ng ch\u1ee7 \u00fd. <\/p>\n\n\n\n

QUILLA CONSTANCE, NGH\u1ec6 S\u0128:<\/strong> Nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf b\u00ean ngo\u00e0i n\u00e0y v\u00e0 ch\u00fang c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh tr\u1ecb, kinh t\u1ebf x\u00e3 h\u1ed9i. L\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 n\u1eef da \u0111en, lai hai ch\u1ee7ng t\u1ed9c. Xu\u1ea5t th\u00e2n t\u1eeb t\u1ea7ng l\u1edbp lao \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u1ea1n ch\u1ebf trong th\u1ebf gi\u1edbi ngh\u1ec7 thu\u1eadt. N\u01a1i trong l\u1ecbch s\u1eed v\u1ed1n l\u00e0 m\u1ed9t kh\u00f4ng gian r\u1ea5t gia tr\u01b0\u1edfng, da tr\u1eafng, trung l\u01b0u. <\/p>\n\n\n\n

BARONESS SUSAN GREENFIELD:<\/strong> Kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i xu\u1ea5t hi\u1ec7n khi b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 th\u1eed th\u00e1ch v\u00e0 \u0111i\u1ec1u \u0111\u00f3 mang l\u1ea1i cho b\u1ea1n \u00fd t\u01b0\u1edfng. <\/p>\n\n\n\n

QUILLA CONSTANCE, NGH\u1ec6 S\u0128:<\/strong> M\u1ed9t ngh\u1ec7 s\u0129 m\u00e0 t\u00f4i r\u1ea5t ng\u01b0\u1ee1ng m\u1ed9, t\u00ean l\u00e0 Faith Ringgold. Mu\u1ed1n l\u00e0m ra nh\u1eefng b\u1ee9c tranh l\u1edbn kh\u1ed5ng l\u1ed3 n\u00e0y, gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00e3 l\u00e0m nh\u1eefng t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt hi\u1ec7n \u0111\u1ea1i kh\u1ed5ng l\u1ed3. <\/p>\n\n\n\n

\"QUILLA<\/figure><\/div>\n\n\n\n

Nh\u01b0ng c\u00f4 \u1ea5y th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 kh\u00f4ng gian \u1edf nh\u00e0 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e0 v\u00ec v\u1eady c\u00f4 \u1ea5y b\u1eaft \u0111\u1ea7u l\u00e0m nh\u1eefng chi\u1ebfc m\u1ec1n kh\u1ed5ng l\u1ed3 n\u00e0y. Cu\u1ed9n n\u00f3 l\u1ea1i v\u00e0 mang n\u00f3 \u0111\u1ebfn c\u00e1c ph\u00f2ng tr\u01b0ng b\u00e0y kh\u00e1c nhau. C\u00f4 \u1ea5y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch m\u1ed9t ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 th\u0103ng hoa trong gi\u1edbi h\u1ea1n. <\/p>\n\n\n\n

B\u1ea0N C\u0168NG C\u00d3 TH\u1ec2 CH\u1eccN \u0110\u1eb6T GI\u1edaI H\u1ea0N CHO M\u00ccNH. <\/p>\n\n\n\n

M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o<\/strong><\/h2>\n\n\n\n

PROF CATRINEL TROMP:<\/strong> <\/h4>\n\n\n\n

Tr\u00e1nh s\u1ef1 quen thu\u1ed9c v\u00e0 \u0111\u00f3n nh\u1eadn s\u1ef1 m\u1edbi l\u1ea1. C\u00f3 th\u1ec3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u kh\u00e1c nhau ho\u1eb7c m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c ho\u1eb7c m\u1ed9t quy tr\u00ecnh kh\u00e1c. N\u1ebfu b\u1ea1n lu\u00f4n l\u00e0m th\u01a1, h\u00e3y th\u1eed l\u00e0m v\u0103n xu\u00f4i. <\/p>\n\n\n\n

DR VOLKER PATENT:<\/strong> <\/h4>\n\n\n\n

L\u00ean l\u1ecbch m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3 khi b\u1ea1n kh\u00f4ng l\u00e0m g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c tham gia v\u00e0o nhi\u1ec7m v\u1ee5 s\u00e1ng t\u1ea1o. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch m\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 r\u1ea5t \u00edt th\u1eddi gian c\u00f3 th\u1ec3 vi\u1ebft s\u00e1ch. B\u1eb1ng c\u00e1ch n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi trong gia \u0111\u00ecnh b\u1ea1n r\u1eb1ng \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd l\u00e0m. B\u1ea1n th\u1ef1c s\u1ef1 \u0111ang b\u1ea3o v\u1ec7 m\u1ed9t kh\u00f4ng gian cho ch\u00ednh m\u00ecnh cho m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u00e1ng t\u1ea1o x\u1ea3y ra. <\/p>\n\n\n\n

QUILLA CONSTANCE:<\/strong> <\/h4>\n\n\n\n

B\u1eaft \u0111\u1ea7u v\u1ebd v\u00e0 d\u00e0nh cho m\u00ecnh n\u0103m ph\u00fat. Th\u1ef1c hi\u1ec7n m\u1ed9t b\u1ea3n v\u1ebd kh\u00e1c. Cho b\u1ea3n th\u00e2n 10 gi\u00e2y \u0111\u1ec3 v\u1ebd. Khi ch\u00fang ta c\u00f3 \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t s\u1ebd xu\u1ea5t hi\u1ec7n. <\/p>\n\n\n\n

DR VOLKER PATENT:<\/strong> <\/h4>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang ch\u01a1i trong m\u1ed9t ban nh\u1ea1c v\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 g\u1eb7p kh\u00f3 kh\u0103n, h\u00e3y ho\u00e1n \u0111\u1ed5i nh\u1ea1c c\u1ee5. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi trong c\u00e1c b\u00e0i h\u00e1t c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

PROF CATRINEL TROMP: <\/strong><\/h4>\n\n\n\n

Ho\u1eb7c s\u01a1n m\u1ed9t ch\u1ea5m \u0111\u1ecf ho\u1eb7c m\u1ed9t \u0111\u01b0\u1eddng m\u00e0u xanh lam \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i c\u1ee7a canvas tr\u1ed1ng c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 th\u1eed th\u00e1ch b\u1ea3n th\u00e2n \u0111\u1ec3 k\u1ebft h\u1ee3p nh\u1eefng r\u00e0ng bu\u1ed9c \u0111\u00f3 v\u00e0o b\u1ed1 c\u1ee5c. V\u00e0 m\u1eb7c d\u00f9 cu\u1ed1i c\u00f9ng b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng s\u1eed d\u1ee5ng nh\u1eefng r\u00e0ng bu\u1ed9c c\u1ee5 th\u1ec3 \u0111\u00f3 trong s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng. Nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho s\u1ef1 s\u00e1ng t\u1ea1o mi\u1ec5n l\u00e0 b\u1ea1n s\u1eb5n l\u00f2ng ch\u01a1i v\u1edbi ch\u00fang. \u0110i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01a1n thu\u1ea7n v\u1edbi vi\u1ec7c ch\u01a1i xung quanh v\u1edbi nh\u1eefng gi\u1edbi h\u1ea1n kh\u00e1c nhau; s\u1ebd m\u1edf r\u1ed9ng tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n