{"id":18032,"date":"2021-03-26T09:30:00","date_gmt":"2021-03-26T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=18032"},"modified":"2021-03-30T16:38:10","modified_gmt":"2021-03-30T09:38:10","slug":"5-y-tuong-bao-bi-sang-tao-de-lam-hai-long-khach-hang-cua-ban","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-y-tuong-bao-bi-sang-tao-de-lam-hai-long-khach-hang-cua-ban","title":{"rendered":"5 \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n"},"content":{"rendered":"\n
\"5<\/figure><\/div>\n\n\n\n

C\u00e1c c\u00f4ng ty nh\u1ecf c\u00f3 th\u1ec3 thi\u1ebfu ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n. Nh\u01b0ng h\u1ecd v\u1eabn c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng b\u1eb1ng c\u00e1ch “think outside of the box”. Theo m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, \u0111\u00f3 ch\u00ednh l\u00e0 \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Ti\u1ec1m n\u0103ng c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n

Rich Cohen, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a Distant Village Packaging, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 thi\u1ebft k\u1ebf c\u00e1c \u00fd t\u01b0\u1edfng bao b\u00ec b\u1ec1n v\u1eefng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Chicago cho bi\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng coi bao b\u00ec l\u00e0 chi ph\u00ed m\u00e0 h\u1ecd c\u1ea7n gi\u1ea3m thi\u1ec3u. H\u1ecd \u0111ang b\u1ecf qua ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 \u0111\u1ec3 gi\u00fap b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. “H\u00e3y xem bao b\u00ec kh\u00f4ng ch\u1ec9 nh\u01b0 l\u00e0 m\u1ed9t bao \u0111\u1ef1ng c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n nh\u01b0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ea7m l\u1eb7ng. Thi\u1ebft k\u1ebf bao b\u00ec c\u1ee7a b\u1ea1n \u1edf tr\u00ean k\u1ec7 s\u1ebd truy\u1ec1n \u0111\u1ea1t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.”<\/p>\n\n\n\n

Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec n\u00f3 n\u00ean n\u00f3i g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed khi\u1ebfn h\u1ecd th\u00edch th\u00fa.<\/p>\n\n\n\n

1. H\u00e3y th\u1eed m\u1ed9t v\u1ebb ngo\u00e0i “th\u1ee7 c\u00f4ng<\/strong>“<\/h2>\n\n\n\n

Kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi bao b\u00ec <\/strong>c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong>. N\u00f3 g\u1ea7n nh\u01b0 th\u1ec3 h\u1ecd \u0111ang c\u1ea7m m\u1ed9t \u0111\u1ed3 v\u1eadt th\u1ee7 c\u00f4ng. <\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong><\/h4>\n\n\n\n

Peter Hewitt, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Tea Fort\u00e9 \u1edf Concord, Mass \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng r\u1ea5t hay. Anh \u1ea5y mu\u1ed1n c\u00e1 nh\u00e2n h\u00f3a bao b\u00ec c\u1ee7a m\u00ecnh \u0111\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi nh\u1eefng g\u00f3i gi\u1ea5y ph\u1eb3ng c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c t\u00fai tr\u00e0. Khi th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0o n\u0103m 2003, anh \u1ea5y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u00ecnh kim t\u1ef1 th\u00e1p g\u00f3i thay th\u1ebf. \u201cT\u00fai tr\u00e0 l\u00e0 th\u1ee9 s\u0169ng n\u01b0\u1edbc \u01b0\u1edbt \u0111\u1eabm b\u00ean chi\u1ebfc \u0111\u0129a c\u1ee7a b\u1ea1n.\u2026. T\u00f4i ch\u1ec9 mu\u1ed1n t\u1ea1o cho n\u00f3 n\u00e9t c\u00e1 t\u00ednh,\u201d anh n\u00f3i. M\u1ed9t s\u1ee3i d\u00e2y m\u1ecfng ch\u1ea1y qua s\u1ee3i d\u00e2y th\u00f2 ra t\u1eeb kim t\u1ef1 th\u00e1p c\u00f3 m\u1ed9t c\u00e1i tealeaf nh\u1ecf \u1edf cu\u1ed1i, v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c in ch\u00ecm, ch\u1ec9 \u0111\u01b0\u1ee3c in \u1edf d\u01b0\u1edbi c\u00f9ng c\u1ee7a g\u00f3i h\u00e0ng. <\/p>\n\n\n\n

Hewitt n\u00f3i: \u201cN\u00f3 tr\u00f4ng gi\u1ed1ng m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt h\u01a1n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i. Ng\u00e0y nay, Tea Fort\u00e9 \u0111\u01b0\u1ee3c b\u00e1n trong c\u00e1c kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, th\u1ef1c ph\u1ea9m v\u00e0 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a \u1edf 35 qu\u1ed1c gia.<\/p>\n\n\n\n

2. Th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn b\u1ec1n v\u1eefng<\/strong><\/h2>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1ec1 vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c ch\u1ea5t li\u1ec7u b\u1ec1n v\u1eefng, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1eefu c\u01a1, ho\u1eb7c gi\u1ea5y c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, Cohen n\u00f3i. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 l\u00e0m h\u1eefu c\u01a1, bao b\u00ec c\u1ee7a b\u1ea1n \u1eaft h\u1eb3n ph\u1ea3i tu\u00e2n theo. Nh\u01b0ng ng\u00e0y nay, nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi Cohen v\u00ec nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec b\u1ec1n v\u1eefng. H\u1ecd kh\u00f4ng quan t\u00e2m cho d\u00f9 b\u1ea5t k\u1ec3 Cohen \u0111ang b\u00e1n g\u00ec. Anh \u1ea5y s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u nh\u01b0 gi\u1ea5y c\u1ecf d\u1ea1i, gi\u1ea5y d\u00e2u t\u1eb1m v\u00e0 nh\u00e3n gi\u1ea5y gai d\u1ea7u trong c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

3. S\u1eed d\u1ee5ng v\u1eadt li\u1ec7u v\u00e0 h\u00ecnh d\u1ea1ng g\u00e2y ng\u1ea1c nhi\u00ean<\/strong><\/h2>\n\n\n\n

Robb Turner, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Madava Farms \u1edf Duchess County, NY b\u1eaft \u0111\u1ea7u b\u00e1n xi-r\u00f4 phong v\u00e0o n\u0103m 2011. Khi \u0111\u00f3, \u00f4ng mu\u1ed1n h\u00ecnh d\u1ea1ng c\u1ee7a chai v\u00e0 bao b\u00ec t\u1ea1o ra h\u00ecnh \u1ea3nh c\u1ee7a xi-r\u00f4. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1i gia v\u1ecb \u0103n s\u00e1ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t lo\u1ea1i cao c\u1ea5p. L\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n \u1ea9m th\u1ef1c tinh hoa. Thay v\u00ec s\u1eed d\u1ee5ng m\u1ed9t chai ph\u1eb3ng c\u00f3 b\u1ee5ng r\u1ed9ng ho\u1eb7c h\u00ecnh l\u00e1 phong nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t xi-r\u00f4 th\u01b0\u1eddng l\u00e0m, Turner ch\u1ecdn m\u1ed9t chai tr\u00f2n gi\u1ed1ng nh\u01b0 th\u1ee9 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t lo\u1ea1i r\u01b0\u1ee3u h\u1ea3o h\u1ea1ng. N\u00f3 \u0111\u01b0\u1ee3c qu\u1ea5n c\u1ed5 b\u1eb1ng gi\u1ea5y b\u1ea1c \u0111en m\u1edd v\u00e0 s\u1eed d\u1ee5ng nh\u00e3n h\u00ecnh ch\u1eef nh\u1eadt trang nh\u00e3. <\/p>\n\n\n\n

Cohen n\u00f3i: \u201cH\u00ecnh d\u1ea1ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t m\u1ea1nh \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t bao b\u00ec c\u00f3 h\u00ecnh d\u1ea1ng \u0111\u1eb7c bi\u1ec7t ho\u1eb7c m\u1ed9t bao b\u00ec l\u00e0m b\u1eb1ng v\u1eadt li\u1ec7u phi truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

4. Th\u00eam ch\u1ee9c n\u0103ng<\/strong> <\/h2>\n\n\n\n

Marianne Rosner Klimchuk, gi\u00e1o s\u01b0 v\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf bao b\u00ec t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 Th\u1eddi trang \u1edf New York cho bi\u1ebft kh\u00e1ch h\u00e0ng th\u00edch bao b\u00ec c\u00f3 ch\u1ee9c n\u0103ng v\u00ec gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a n\u00f3. <\/p>\n\n\n\n

C\u00f4 \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 Boxerchips Co.,. \u0110\u00f3 l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t khoai t\u00e2y chi\u00ean c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Dublin, Ireland. Boxerchip c\u00f3 bao g\u00f3i s\u1ea3n ph\u1ea9m m\u1edf ra ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1t ph\u1ee5c v\u1ee5. Klimchuk n\u00f3i: \u201cKhi b\u1ea1n \u0111ang suy ngh\u0129 v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t n\u00f3 \u1edf kh\u00eda c\u1ea1nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ea1nh tranh”. Elyissia Wassung, ng\u01b0\u1eddi \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng s\u00f4 c\u00f4 la 2 Chicks with Chocolate \u1edf South River, N.J., v\u00e0o th\u00e1ng 12; nh\u1eadn ra r\u1eb1ng c\u00f4 c\u00f3 th\u1ec3 l\u00e0m cho nh\u1eefng chi\u1ebfc h\u1ed9p ngon l\u00e0nh c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. \u00dd t\u01b0\u1edfng t\u00e1o b\u00e1o \u0111\u00f3 l\u00e0 b\u1eb1ng c\u00e1ch tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh “refill”. <\/p>\n\n\n\n

Nh\u1eefng kh\u00e1ch h\u00e0ng mang theo h\u1ed9p s\u00f4 c\u00f4 la r\u1ed7ng c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed5 l\u1ea1i 15 \u0111\u00f4 la kh\u00f4ng gi\u1edbi h\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n gi\u1ea3m t\u1eeb 25$ xu\u1ed1ng 40$ m\u00e0 h\u1ecd \u0111\u00e3 tr\u1ea3 ban \u0111\u1ea7u cho m\u1ed7i h\u1ed9p. Ch\u01b0\u01a1ng tr\u00ecnh “refill” n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho h\u1ed9p c\u1ee7a c\u00f4 \u1ea5y m\u1ed9t ch\u1ee9c n\u0103ng ho\u00e0n to\u00e0n m\u1edbi. N\u00f3 c\u00f2n khuy\u1ebfn kh\u00edch vi\u1ec7c mua nhi\u1ec1u l\u1ea7n v\u00e0 t\u00e1i s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

5. H\u00e3y \u0111\u1ec3 g\u00f3i h\u00e0ng c\u1ee7a b\u1ea1n k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

M\u1ed9t s\u1ed1 c\u00f4ng ty ngh\u0129 ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o, vui nh\u1ed9n \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng manh m\u1ed1i v\u1ec1 nh\u1eefng g\u00ec b\u00ean trong g\u00f3i h\u00e0ng. <\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong><\/h4>\n\n\n\n

Khi Wassung ph\u00e1t tri\u1ec3n bao b\u00ec cho b\u1ed9 s\u01b0u t\u1eadp s\u00f4 c\u00f4 la ng\u00e2m r\u01b0\u1ee3u c\u1ee7a m\u00ecnh. C\u00f4 \u1ea5y \u0111\u00e3 ch\u1ecdn m\u1ed9t h\u1ed9p h\u00ecnh chai r\u01b0\u1ee3u v\u00e0 \u0111\u1eb7t n\u00f3 b\u00ean trong t\u00fai \u0111\u1ef1ng chai r\u01b0\u1ee3u. C\u00e1c lo\u1ea1i s\u00f4c\u00f4la ng\u00e2m r\u01b0\u1ee3u c\u0169ng tr\u00f4ng gi\u1ed1ng c\u00e1c lo\u1ea1i s\u00f4c\u00f4la c\u00f3 h\u01b0\u01a1ng v\u1ecb kh\u00e1c m\u00e0 c\u1eeda h\u00e0ng c\u00f4 b\u00e1n. Th\u1ebf nh\u01b0ng, bao b\u00ec \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 gi\u00fap b\u1ed9 s\u01b0u t\u1eadp n\u1ed5i b\u1eadt. Qua \u0111\u00f3, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a c\u00f4. Wassung n\u00f3i: \u201cBao b\u00ec c\u0169ng c\u1ea7n thi\u1ebft \u0111\u1ec3 giao h\u00e0ng. Bao b\u00ec th\u1ef1c s\u1ef1 l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi b\u1ea1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.”<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Kinh Doanh Online. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n