{"id":18116,"date":"2021-03-25T11:00:00","date_gmt":"2021-03-25T04:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=18116"},"modified":"2021-03-25T11:18:26","modified_gmt":"2021-03-25T04:18:26","slug":"living-diversity-chinh-la-ky-nang-marketing-quan-trong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/living-diversity-chinh-la-ky-nang-marketing-quan-trong","title":{"rendered":"Living Diversity ch\u00ednh l\u00e0 k\u1ef9 n\u0103ng Marketing quan tr\u1ecdng"},"content":{"rendered":"\n

Living Diversity (s\u1ed1ng v\u1edbi s\u1ef1 \u0111a d\u1ea1ng) n\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u00f4n tr\u1ecdng, khuy\u1ebfn kh\u00edch v\u00e0 t\u00ecm c\u00e1ch h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng kh\u00e1c bi\u1ec7t. M\u1ed7i m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec1u mang \u0111\u1ebfn kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00e0 nhi\u1ec1u s\u1ef1 \u0111\u1eb7c bi\u1ec7t. T\u1eeb \u0111\u00f3 ch\u00fang ta c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u v\u00e0 h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n t\u1eeb h\u1ecd. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng khi l\u00e0m Marketing.<\/p>\n\n\n\n

Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t ng\u01b0\u1eddi Living Diversity ?<\/strong><\/h2>\n\n\n\n
\"Living<\/figure><\/div>\n\n\n\n

L\u1eafng ghe v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau.<\/strong> C\u0169ng nh\u01b0 c\u00e2u “tr\u0103m ng\u01b0\u1eddi m\u01b0\u1eddi \u00fd” n\u00ean m\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 s\u1ef1 v\u1eadt, s\u1ef1 vi\u1ec7c kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd \u0111\u01b0\u1ee3c bi\u1ebft v\u00e0 tr\u1ea3i qua \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng quan \u0111i\u1ec3m ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed, ph\u00e1n x\u00e9t<\/strong> ho\u1eb7c h\u00e0nh \u0111\u1ed9ng ch\u1ed1ng l\u1ea1i ng\u01b0\u1eddi kh\u00e1c d\u1ef1a tr\u00ean ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00ednh ho\u1eb7c khuynh h\u01b0\u1edbng gi\u1edbi t\u00ednh th\u1ee9 3,… Trong x\u00e3 h\u1ed9i m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng th\u00ec d\u00f9 \u00edt hay nhi\u1ec1u ch\u00fang ta v\u1eabn lu\u00f4n g\u1eb7p nh\u1eefng c\u1ed9ng \u0111\u1ed3ng LGBT, ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i,… Vi\u1ec7c m\u00e0 ch\u00fang ta c\u1ea7n ch\u00ednh l\u00e0 \u0111\u1ed1i x\u1eed b\u00ecnh \u0111\u1eb3ng, l\u1eafng nghe v\u00e0 h\u1ecdc nh\u1eefng \u0111i\u1ec1u hay t\u1eeb kinh nghi\u1ec7m c\u1ee7a h\u1ecd. Ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng hay v\u00e0 m\u1edbi \u0111\u1ea5y !<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> <\/h4>\n\n\n\n

Ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay \u0111ang n\u1eb1m Top 1 Trend c\u1ee7a Google ch\u00ednh l\u00e0 #StopAsianHate. \u0110\u00e3 c\u00f3 3.800 v\u1ee5 ch\u1ed1ng ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c ch\u1ed1ng l\u1ea1i ng\u01b0\u1eddi ch\u00e2u \u00c1. Ch\u1ee7 y\u1ebfu l\u00e0 ch\u1ed1ng l\u1ea1i ph\u1ee5 n\u1eef trong nh\u1eefng n\u0103m qua.<\/p>\n\n\n\n

M\u1ed9t gi\u00e1o s\u01b0 cho bi\u1ebft: \u201cC\u00f3 m\u1ed9t s\u1ef1 \u0111an xen li\u00ean t\u1ee5c \u0111ang di\u1ec5n ra m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 coi c\u1ea3 ng\u01b0\u1eddi ch\u00e2u \u00c1 v\u00e0 ph\u1ee5 n\u1eef v\u00e0 ph\u1ee5 n\u1eef ch\u00e2u \u00c1 l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng h\u01a1n\u201d.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t s\u1ef1 th\u1ec3 hi\u1ec7n b\u1eaft b\u00ecnh \u0111\u1eb3ng v\u1edbi ng\u01b0\u1eddi kh\u00e1c, nh\u1ea5t l\u00e0 v\u1edbi ph\u1ee5 n\u1eef. M\u1ed7i ng\u01b0\u1eddi, m\u1ed7i c\u00e1 th\u1ec3 \u0111\u1ec1u mang s\u1ef1 \u0111\u1eb7c bi\u1ec7t. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u l\u00e0 b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 mu\u1ed1n l\u1eafng nghe v\u00e0 t\u00ecm hi\u1ec3u s\u1ef1 \u0111\u1eb7c bi\u1ec7t \u0111\u00f3 kh\u00f4ng ?<\/p>\n\n\n\n

Nh\u1eadn th\u1ee9c v\u00e0 t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t v\u0103n h\u00f3a.<\/strong> V\u00ec m\u1ed7i n\u1ec1n v\u0103n h\u00f3a \u0111\u1ec1u mang m\u1ed9t n\u00e9t \u0111\u1eb9p, d\u1ea5u \u1ea5n ri\u00eang khi \u0111\u00e3 tr\u1ea3i qua t\u1eeb nhi\u1ec1u n\u0103m. M\u1ed7i g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t v\u0103n h\u00f3a v\u1ec1 th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 s\u1ef1 th\u1ea7n b\u00ed, k\u1ef3 di\u1ec7u \u0111\u1eb7c bi\u1ec7t. S\u1ebd r\u1ea5t th\u00fa v\u1ecb, h\u1ee9ng kh\u1edfi khi t\u00ecm hi\u1ec3u c\u00e1c v\u0103n h\u00f3a t\u1eeb c\u00e1c n\u01b0\u1edbc, d\u00e2n t\u1ed9c tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi kh\u00e1c s\u1ed1ng \u0111\u00fang v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd<\/strong>. V\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 c\u1ed9ng \u0111\u1ed3ng d\u1ec5 b\u1ecb “b\u1eaft n\u1ea1t” nh\u1ea5t ch\u00ednh v\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd. Th\u01b0\u1eddng nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd c\u00f3 xu h\u01b0\u1edbng ti\u00eau c\u1ef1c nhi\u1ec1u h\u01a1n t\u00edch c\u1ef1c.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/em><\/strong><\/h4>\n\n\n\n

K\u1ef9 n\u0103ng Living Diversity kh\u00f4ng ch\u1ec9 l\u00e0m Marketing th\u00ec m\u1edbi c\u1ea7n \u0111\u1ebfn. M\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 ch\u00fang ta n\u00ean \u0111\u1ed1i x\u1eed v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u1eadt b\u00ecnh \u0111\u1eb3ng. M\u1ed9t Marketer ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 nh\u1eefng suy ngh\u0129 ph\u00f3ng kho\u00e1ng, b\u00ecnh \u0111\u1eb3ng, \u0111\u1eb7t m\u00ecnh v\u00e0o ng\u01b0\u1eddi kh\u00e1c; th\u00ec m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec v\u00e0 insight s\u00e2u b\u00ean trong c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n