{"id":18275,"date":"2021-04-02T10:00:00","date_gmt":"2021-04-02T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=18275"},"modified":"2021-04-07T09:01:39","modified_gmt":"2021-04-07T02:01:39","slug":"9-buoc-lap-ke-hoach-seo-hoan-hao-cho-nam-2021","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/9-buoc-lap-ke-hoach-seo-hoan-hao-cho-nam-2021","title":{"rendered":"9 b\u01b0\u1edbc l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch SEO ho\u00e0n h\u1ea3o cho n\u0103m 2021"},"content":{"rendered":"\n
\"9<\/figure><\/div>\n\n\n\n

C\u00f3 m\u1ed9t c\u00e2u n\u00f3i vu v\u01a1 gi\u1eefa c\u00e1c digital marketers: t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) <\/strong>kh\u00f4ng c\u00f2n gi\u1ed1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 th\u1ef1c s\u1ef1 m\u00e0 b\u1ea1n kh\u00f4ng th\u01b0\u1eddng xuy\u00ean nghe th\u1ea5y: vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch SEO c\u1ee7a b\u1ea1n cho n\u0103m 2021 kh\u00f4ng n\u00ean t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a<\/strong>.<\/p>\n\n\n\n

Ng\u00e0y nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 SEO. \u0110\u1ed3ng th\u1eddi, h\u1ecd hi\u1ec3u r\u1eb1ng n\u00f3 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch SEO h\u1ee3p l\u00fd cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, vi\u1ec7c ch\u1ec9 t\u1ea1o n\u1ed9i dung cho c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm th\u00ec \u0111\u1ec1u kh\u00f3 kh\u0103n<\/em><\/strong> v\u00e0 sai l\u1ea7m<\/em><\/strong>.<\/p>\n\n\n\n

Trong b\u00e0i \u0111\u0103ng n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch chi\u1ebfn l\u01b0\u1ee3c SEO l\u00e0 g\u00ec. \u0110\u1ed3ng th\u1eddi, m\u00e1ch cho b\u1ea1n c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch SEO c\u1ee7a ri\u00eang m\u00ecnh. Qua \u0111\u00f3, \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c SEO l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
\"9<\/figure><\/div>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c SEO<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c n\u1ed9i dung c\u1ee7a trang web theo ch\u1ee7 \u0111\u1ec1. Qua \u0111\u00f3, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh b\u1ea1n tu\u00e2n theo \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp “organic” t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO r\u1ea5t quan tr\u1ecdng. L\u00ed do l\u00e0 v\u00ec n\u00f3 s\u1ebd gi\u00fap b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng khi t\u1ea1o n\u1ed9i dung. Thay v\u00ec ch\u1ec9 t\u1ea1o ra nh\u1eefng g\u00ec b\u1ea1n ngh\u0129<\/em> <\/strong>m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ea1o ra n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang<\/em> <\/strong>t\u00ecm ki\u1ebfm. <\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c SEO l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u00e0i to\u00e1n. L\u00ed do l\u00e0 v\u00ec \u0111\u00f3 l\u00e0 c\u00e1ch n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs). N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1ecb ph\u00e2n t\u00e1n v\u00e0 kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c, c\u00e1c bot c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c trang web, x\u00e1c \u0111\u1ecbnh khu v\u1ef1c th\u1ea9m quy\u1ec1n v\u00e0 x\u1ebfp h\u1ea1ng c\u00e1c trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Sau \u0111\u00e2y l\u00e0 9 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch SEO n\u0103m 2021 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o<\/strong><\/h4>\n\n\n\n

1. L\u1eadp danh s\u00e1ch c\u00e1c ch\u1ee7 \u0111\u1ec1<\/strong><\/h2>\n\n\n\n

T\u1eeb kh\u00f3a<\/strong> l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a SEO. Th\u1ebf nh\u01b0ng, ch\u00fang kh\u00f4ng c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng “organic”. Thay v\u00e0o \u0111\u00f3, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 l\u1eadp danh s\u00e1ch c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea1n mu\u1ed1n \u0111\u1ec1 c\u1eadp t\u1edbi. <\/p>\n\n\n\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y so\u1ea1n m\u1ed9t danh s\u00e1ch kho\u1ea3ng 10 t\u1eeb, thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 c\u1ee7a Google (Google Keywords, Ahrefs, SEMRush) \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eefng t\u1eeb n\u00e0y. H\u00e3y x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ebfn th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n \u0111ang li\u00ean k\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i ng\u1eafn ph\u1ed5 bi\u1ebfn. Th\u1ebf nh\u01b0ng, b\u1ea1n kh\u00f4ng n\u00ean d\u00e0nh c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog c\u00e1 nh\u00e2n cho c\u00e1c t\u1eeb kh\u00f3a n\u00e0y.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\n

Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p kinh doanh b\u1ec3 b\u01a1i \u0111ang c\u1ed1 g\u1eafng x\u1ebfp h\u1ea1ng cho \u201cb\u1ec3 b\u01a1i b\u1eb1ng s\u1ee3i th\u1ee7y tinh\u201d. T\u1eeb kh\u00f3a n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c 110.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng. T\u1eeb kh\u00f3a \u0111u\u00f4i ng\u1eafn n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho ch\u1ee7 \u0111\u1ec1 bao qu\u00e1t \u0111\u1ec3 t\u1ea1o n\u1ed9i dung c\u1ee7a h\u1ecd. Th\u1ebf nh\u01b0ng, doanh nghi\u1ec7p c\u0169ng s\u1ebd c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t lo\u1ea1t c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ec3 \u0111\u01b0a v\u00e0o n\u1ed9i dung c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn s\u1eed d\u1ee5ng \u201cgi\u00e1 h\u1ed3 b\u01a1i b\u1eb1ng s\u1ee3i th\u1ee7y tinh\u201d ho\u1eb7c \u201cchi ph\u00ed h\u1ed3 b\u01a1i b\u1eb1ng s\u1ee3i th\u1ee7y tinh\u201d \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng b\u1ed5 sung cho t\u1eeb kh\u00f3a t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ed3 b\u01a1i b\u1eb1ng s\u1ee3i th\u1ee7y tinh. <\/p>\n\n\n\n

H\u00e3y s\u1eed d\u1ee5ng kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 c\u1ea1nh tranh l\u00e0m th\u01b0\u1edbc \u0111o. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o danh s\u00e1ch 10-15 t\u1eeb kh\u00f3a \u0111u\u00f4i ng\u1eafn c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, x\u1ebfp h\u1ea1ng danh s\u00e1ch n\u00e0y d\u1ef1a tr\u00ean l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng. <\/p>\n\n\n\n

M\u1ed7i t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u1ee5 c\u1ed9t (pillars)<\/strong>. V\u00e0 ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u1ed7 tr\u1ee3 ch\u00ednh cho m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u1edbn h\u01a1n. Ph\u1ea7n \u0111\u00f3 ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n

2. L\u1eadp danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i d\u1ef1a tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e0y<\/strong><\/h2>\n\n\n\n

Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang c\u1ee7a m\u00ecnh cho c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. \u0110\u1ed1i v\u1edbi m\u1ed7i tr\u1ee5 c\u1ed9t <\/strong>b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh 5 \u0111\u1ebfn 10 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i gi\u00fap \u0111\u00e0o s\u00e2u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a ch\u1ee7 \u0111\u1ec1 ban \u0111\u1ea7u.<\/p>\n\n\n\n

V\u00ed d\u1ee5: b\u1ea1n th\u01b0\u1eddng xuy\u00ean t\u1ea1o n\u1ed9i dung v\u1ec1 SEO. Th\u1ebf nh\u01b0ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng t\u1ed1t tr\u00ean Google<\/a> <\/strong>cho m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u01b0 v\u1eady. \u0110\u1eb7c bi\u1ec7t l\u00e0 ch\u1ec9 v\u1edbi t\u1eeb vi\u1ebft t\u1eaft n\u00e0y. B\u1ea1n c\u0169ng c\u00f3 nguy c\u01a1 c\u1ea1nh tranh v\u1edbi n\u1ed9i dung c\u1ee7a ch\u00ednh m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o nhi\u1ec1u trang \u0111\u1ec1u nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a. V\u00e0 \u0111\u1ed3ng th\u1eddi, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 c\u00e1c SERP gi\u1ed1ng nhau. Do \u0111\u00f3, ch\u00fang t\u00f4i c\u0169ng t\u1ea1o n\u1ed9i dung v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u1eadp k\u1ebf ho\u1ea1ch SEO (m\u00e0 b\u1ea1n \u0111ang \u0111\u1ecdc ngay b\u00e2y gi\u1edd) v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 kh\u00e1c trong ph\u1ea1m vi SEO.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m kh\u00e1c nhau. Cu\u1ed1i c\u00f9ng, t\u1ea1o ra nhi\u1ec1u \u0111i\u1ec3m gia nh\u1eadp h\u01a1n cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n

T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/strong><\/h4>\n\n\n\n

S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c c\u00e1c trang web. Th\u00f4ng qua \u0111\u00f3, gi\u1ea3i th\u00edch c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 trong c\u00e1c tr\u1ee5 c\u1ed9t<\/strong> b\u1ea1n \u0111\u00e3 ch\u1ecdn. C\u00f9ng nhau, t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t c\u1ee5m. N\u00f3 s\u1ebd xoay quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u1ee5m \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u00f4ng tin h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

H\u00e3y ngh\u0129 nh\u01b0 sau: n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3 c\u00e0ng c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 c\u00e1ch Google t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb trong c\u00e1c trang web m\u00e0 n\u00f3 thu th\u1eadp th\u00f4ng tin. C\u00e1c trang m\u00e0 \u0111\u00e0o s\u00e2u v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 chung \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t cho truy v\u1ea5n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. Do \u0111\u00f3, s\u1ebd gi\u00fap n\u00f3 x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n

3. X\u00e2y d\u1ef1ng c\u00e1c trang cho m\u1ed7i ch\u1ee7 \u0111\u1ec1<\/strong><\/h2>\n\n\n\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c trang web v\u00e0 x\u1ebfp h\u1ea1ng trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/a>, c\u1ed1 g\u1eafng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t trang \u0111\u1ec3 x\u1ebfp h\u1ea1ng cho m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3. Nh\u01b0ng, \u0111\u00e2y l\u00e0 n\u01a1i b\u1ea1n s\u1eafp s\u1eeda \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch r\u1ed3i \u0111\u00f3.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n ngh\u0129 ra \u0111\u1ec3 t\u1ea1o m\u1ed9t trang ho\u1eb7c b\u00e0i \u0111\u0103ng cung c\u1ea5p t\u1ed5ng quan c\u1ea5p cao v\u1ec1 ch\u1ee7 \u0111\u1ec1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u00e0 b\u1ea1n \u0111\u00e3 ngh\u0129 ra cho m\u1ed7i c\u1ee5m trong b\u01b0\u1edbc hai. V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c trang tr\u1ee5 c\u1ed9t n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u1ee5c l\u1ee5c. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n \u0111\u01b0a ra m\u00f4 t\u1ea3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 ch\u00ednh. \u0110\u1ed3ng th\u1eddi, gi\u1edbi thi\u1ec7u t\u00f3m t\u1eaft cho ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 m\u00e0 b\u1ea1n s\u1ebd gi\u1ea3i th\u00edch trong c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c.  <\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, s\u1ed1 l\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n t\u1ea1o c\u00e1c trang tr\u1ee5 c\u1ed9t ph\u1ea3i tr\u00f9ng kh\u1edbp v\u1edbi nhu c\u1ea7u kinh doanh c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n \u1edf \u0111\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ea1n c\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u01a1n b\u1ea5t k\u1ec3 h\u1ecd s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a n\u00e0o.<\/p>\n\n\n\n

4. Thi\u1ebft l\u1eadp m\u1ed9t blog<\/strong><\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Vi\u1ebft blog c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ec3 x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ea5y. Qua \u0111\u00f3, n\u00f3 c\u0169ng s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trang web c\u1ee7a b\u1ea1n. X\u00e9t cho c\u00f9ng, m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean blog l\u00e0 m\u1ed9t trang web m\u1edbi. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u1ed5 sung \u0111\u1ec3 x\u1ebfp h\u1ea1ng trong SERPs. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 blog, h\u00e3y c\u00e2n nh\u1eafc t\u1ea1o m\u1ed9t blog.<\/p>\n\n\n\n

Khi b\u1ea1n vi\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 m\u1edf r\u1ed9ng tr\u00ean c\u00e1c c\u1ee5m c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean l\u00e0m ba \u0111i\u1ec1u:<\/p>\n\n\n\n

  1. Kh\u00f4ng bao g\u1ed3m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n ba ho\u1eb7c b\u1ed1n l\u1ea7n trong to\u00e0n b\u1ed9 trang. L\u00ed do l\u00e0 v\u00ec Google kh\u00f4ng xem x\u00e9t c\u00e1c \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c th\u01b0\u1eddng xuy\u00ean nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. Tr\u00ean th\u1ef1c t\u1ebf, qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ecf v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3 s\u1ebd cho r\u1eb1ng, b\u1ea1n \u0111ang nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng. Khi \u0111\u00f3, h\u1ecd s\u1ebd ph\u1ea1t b\u1ea1n v\u00ec \u0111i\u1ec1u n\u00e0y.<\/li>
  2. Th\u1ee9 hai, lu\u00f4n li\u00ean k\u1ebft \u0111\u1ebfn trang tr\u1ee5 c\u1ed9t m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o cho c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y d\u01b0\u1edbi d\u1ea1ng th\u1ebb trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) c\u1ee7a m\u00ecnh. Ho\u1eb7c d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n li\u00ean k\u1ebft (anchor text) c\u01a1 b\u1ea3n trong ph\u1ea7n n\u1ed9i dung b\u00e0i vi\u1ebft.<\/li>
  3. Sau khi b\u1ea1n xu\u1ea5t b\u1ea3n t\u1eebng b\u00e0i \u0111\u0103ng tr\u00ean blog, h\u00e3y li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i \u0111\u0103ng \u0111\u00f3 trong trang tr\u1ee5 c\u1ed9t ch\u00ednh h\u1ed7 tr\u1ee3 ch\u1ee7 \u0111\u1ec1 ph\u1ee5. B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i c\u1ea3 tr\u1ee5 c\u1ed9t v\u00e0 c\u1ee5m theo c\u00e1ch n\u00e0y, b\u1ea1n \u0111ang n\u00f3i v\u1edbi Google r\u1eb1ng c\u00f3 m\u1ed1i quan h\u1ec7 gi\u1eefa t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 ch\u1ee7 \u0111\u1ec1 bao qu\u00e1t m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng x\u1ebfp h\u1ea1ng.<\/li><\/ol>\n\n\n\n

    5. T\u1ea1o m\u1ed9t l\u1ecbch tr\u00ecnh vi\u1ebft blog nh\u1ea5t qu\u00e1n<\/strong><\/h2>\n\n\n\n

    M\u1ed7i b\u00e0i \u0111\u0103ng blog ho\u1eb7c trang web b\u1ea1n t\u1ea1o kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i thu\u1ed9c v\u1ec1 m\u1ed9t c\u1ee5m ch\u1ee7 \u0111\u1ec1. Ngo\u00e0i ra, c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb khi vi\u1ebft v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ti\u1ebfp theo m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n quan t\u00e2m. Qua \u0111\u00f3, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng uy t\u00edn v\u1edbi c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google. <\/p>\n\n\n\n

    V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, h\u00e3y vi\u1ebft blog \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang vi\u1ebft blog ch\u1ee7 y\u1ebfu cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00ec v\u1eady h\u00e3y nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 vi\u1ebft v\u1ec1 nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n\n\n\n

    R\u1ea5t h\u1eefu \u00edch khi t\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n. \u0110\u1ed3ng th\u1eddi, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

    6. L\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/strong><\/h2>\n\n\n\n

    M\u00f4 h\u00ecnh c\u1ee5m ch\u1ee7 \u0111\u1ec1 l\u00e0 con \u0111\u01b0\u1eddng ti\u1ebfp theo c\u1ee7a b\u1ea1n trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch SEO. Th\u1ebf nh\u01b0ng, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung trang web c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n sau khi n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o.<\/p>\n\n\n\n

    N\u0103m b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i d\u00e0nh ri\u00eang cho SEO tr\u00ean trang. Th\u1ebf nh\u01b0ng, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft (link-building) l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a SEO ngo\u00e0i trang (off-page). X\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn (c\u00f2n g\u1ecdi l\u00e0 li\u00ean k\u1ebft ng\u01b0\u1ee3c) \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c tr\u00ean internet. Theo nguy\u00ean t\u1eafc chung, c\u00e1c trang web c\u00f3 nhi\u1ec1u uy t\u00edn h\u01a1n khi li\u00ean k\u1ebft tr\u1edf l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 h\u01a1n \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

    D\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch chia s\u1ebb li\u00ean k\u1ebft v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web c\u1ee7a ri\u00eang h\u1ecd. Ho\u1eb7c b\u1ea1n s\u1ebd vi\u1ebft m\u1ed9t v\u00e0i b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 chia s\u1ebb ch\u00fang tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c blog kh\u00e1c \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i vi\u1ebft blog c\u1ee7a kh\u00e1ch. Qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1edf l\u1ea1i trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

    7. N\u00e9n c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n tr\u01b0\u1edbc khi t\u1ea3i ch\u00fang l\u00ean trang web c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

    \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ecf nh\u01b0ng quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh SEO. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a thi\u1ebft b\u1ecb di \u0111\u1ed9ng. <\/p>\n\n\n\n

    Khi blog ho\u1eb7c trang web c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u h\u00ecnh \u1ea3nh, video v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n li\u00ean quan h\u01a1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u1ed9i dung c\u1ee7a m\u00ecnh. Nh\u1eefng n\u1ed9i dung tr\u1ef1c quan n\u00e0y gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp. Th\u1ebf nh\u01b0ng, b\u1ea1n r\u1ea5t d\u1ec5 qu\u00ean r\u1eb1ng nh\u1eefng t\u1ec7p n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn. L\u00ed do l\u00e0 v\u00ec t\u1ed1c \u0111\u1ed9 trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i k\u00edch th\u01b0\u1edbc c\u1ee7a c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 b\u1ea1n t\u1ea3i l\u00ean trang web c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

    K\u00edch th\u01b0\u1edbc t\u1ec7p c\u00e0ng l\u1edbn, tr\u00ecnh duy\u1ec7t Internet c\u00e0ng kh\u00f3 hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n. C\u00e1c tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng c\u0169ng kh\u00f3 t\u1ea3i nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y h\u01a1n v\u00ec b\u0103ng th\u00f4ng tr\u00ean thi\u1ebft nh\u1ecf h\u01a1n. V\u00ec v\u1eady, k\u00edch th\u01b0\u1edbc t\u1ec7p c\u00e0ng nh\u1ecf, trang web c\u1ee7a b\u1ea1n s\u1ebd t\u1ea3i c\u00e0ng nhanh. Nh\u01b0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u00e9n h\u00ecnh \u1ea3nh m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng?<\/p>\n\n\n\n

    B\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e9n \u0111\u1ec3 gi\u1ea3m k\u00edch th\u01b0\u1edbc t\u1ec7p tr\u01b0\u1edbc khi t\u1ea3i l\u00ean h\u00ecnh \u1ea3nh, video v\u00e0 gif. C\u00e1c trang web nh\u01b0 TinyPNG n\u00e9n h\u00ecnh \u1ea3nh h\u00e0ng lo\u1ea1t. Trong khi Squoosh c\u1ee7a Google c\u00f3 th\u1ec3 thu nh\u1ecf t\u1ec7p h\u00ecnh \u1ea3nh xu\u1ed1ng k\u00edch th\u01b0\u1edbc si\u00eau nh\u1ecf. Tuy nhi\u00ean, b\u1ea1n ch\u1ecdn n\u00e9n ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a m\u00ecnh, gi\u1eef c\u00e1c t\u1ec7p trong ph\u1ea1m vi kilobyte (KB) l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc chung.<\/p>\n\n\n\n

    8. Lu\u00f4n c\u1eadp nh\u1eadt tin t\u1ee9c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 SEO<\/strong><\/h2>\n\n\n\n

    C\u0169ng gi\u1ed1ng nh\u01b0 Marketing, b\u1ed1i c\u1ea3nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm lu\u00f4n ph\u00e1t tri\u1ec3n. H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u00e0 c\u00f3 nhi\u1ec1u t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m nh\u01b0 v\u1eady. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00e0i nguy\u00ean \u0111\u1ec3 ki\u1ec3m tra:<\/p>\n\n\n\n