{"id":18482,"date":"2021-04-10T15:00:00","date_gmt":"2021-04-10T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=18482"},"modified":"2021-04-07T10:49:40","modified_gmt":"2021-04-07T03:49:40","slug":"5-ky-nang-mem-can-thiet-khi-lam-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-ky-nang-mem-can-thiet-khi-lam-marketing","title":{"rendered":"5 K\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft khi l\u00e0m Marketing"},"content":{"rendered":"\n<p>Nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m h\u00e0ng \u0111\u1ea7u khi l\u00e0m Marketing khi t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u1ed1t c\u1ea7n ph\u1ea3i c\u00f3 l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u h\u00e0ng \u0111\u1ea7u. (B\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean \u1edf v\u1ecb tr\u00ed th\u1ee9 6!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. S\u1ef1 t\u00f2 m\u00f2<\/strong><\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb lu\u00f4n thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>Ni\u1ec1m khao kh\u00e1t t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 s\u00e1nh \u0111\u01b0\u1ee3c n\u1ebfu tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n \u0111ang mu\u1ed1n tr\u1edf n\u00ean th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>H\u00e3y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u1ecdc c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt ti\u1ebfp th\u1ecb m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1eb7t c\u00e2u h\u1ecfi b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n kh\u00f4ng hi\u1ec3u kh\u00e1i ni\u1ec7m. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 tham gia m\u1ed9t nh\u00f3m Facebook ho\u1eb7c \u0111\u0103ng b\u00e0i tr\u00ean Twitter. Khai th\u00e1c nh\u1eefng b\u1ed9 \u00f3c th\u00f4ng th\u00e1i c\u1ee7a th\u1eddi \u0111\u1ea1i ch\u00fang ta \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1.<\/p>\n\n\n\n<p>N\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean. C\u00f3 th\u1ec3m xem kh\u00e1i ni\u1ec7m trong m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch c\u1ee7a Robert Bly. \u00d4ng c\u00f3 n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<p>\u201cM\u1ed9t ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 s\u00e1ng t\u1ea1o. H\u1ecd l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng. H\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 nguy\u00ean b\u1ea3n ho\u1eb7c ph\u00e1t minh l\u1ea1i b\u00e1nh xe: h\u1ecd c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng th\u1ee9c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n c\u00f3 \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. \u201d &#8211; Robert Bly, S\u1ed5 tay ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o (1985)<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u1ed3ng \u00fd hay kh\u00f4ng \u0111\u1ed3ng \u00fd?<\/p>\n\n\n\n<p>Lu\u00f4n t\u00f2 m\u00f2 l\u00e0 c\u00e1ch b\u1ea1n s\u1ebd duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong ng\u00e0nh \u0111\u00e3 b\u00e3o h\u00f2a n\u00e0y.<\/p>\n\n\n\n<p>Ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng th\u1ee9 m\u1edbi s\u1ebd kh\u00f4ng bao gi\u1edd ch\u1ebft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Thuy\u1ebft ph\u1ee5c nh\u00e2n vi\u00ean<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n l\u00e0 ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c bao nhi\u00eau?<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c r\u1ed3i \u0111\u01b0\u1ee3c r\u1ed3i\u2026<\/p>\n\n\n\n<p>X\u1ebfp h\u1ea1ng kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c c\u1ee7a b\u1ea1n theo thang \u0111i\u1ec3m t\u1eeb m\u1ed9t \u0111\u1ebfn n\u0103m.<\/p>\n\n\n\n<p>N\u00f3 s\u1ebd ng\u1ed3i \u1edf \u0111\u00e2u?<\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 n\u01a1i n\u00e0o t\u1eeb b\u1ed1n \u0111\u1ebfn n\u0103m?<\/p>\n\n\n\n<p>B\u1ea1n x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c khen ng\u1ee3i t\u1eeb t\u00f4i!<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu n\u00f3 \u0111ang ngh\u1ec9 \u1edf m\u1ee9c ba ho\u1eb7c \u00edt h\u01a1n, b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c.<\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n c\u00f3 th\u1ec3! Thuy\u1ebft ph\u1ee5c s\u1ebfp c\u1ee7a b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 (b\u1ea1n ngh\u0129) s\u1ebd gi\u00fap t\u0103ng v\u1ecdt c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n nh\u1edb lu\u00f4n l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Khuy\u1ebfn kh\u00edch N\u01b0\u1edbc \u00e9p S\u00e1ng t\u1ea1o<\/strong><\/h2>\n\n\n\n<p>C\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn l\u00e0 gay g\u1eaft. \u0110\u1ec3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi g\u00f3i. B\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch khai th\u00e1c n\u01b0\u1edbc tr\u00e1i c\u00e2y s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea3n sao v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n c\u00f3 g\u00ec kh\u00e1c th\u01b0\u1eddng kh\u00f4ng?<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 \u0111ang t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt kh\u00f4ng?<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 l\u00e0, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00edch b\u1ecb say m\u00ea v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng. Tr\u01b0\u1edbc khi h\u1ecd mu\u1ed1n th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo v\u1edbi b\u1ea1n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, ch\u00fang ti\u1ebfp t\u1ee5c cu\u1ed9n.<\/p>\n\n\n\n<p>S\u00e1ng t\u1ea1o chi\u1ebfn th\u1eafng! H\u00e3y \u0111\u1ea3m b\u1ea3o d\u00e0nh th\u1eddi gian r\u1eddi xa b\u00e0n l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1eafm m\u00ecnh trong m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 ch\u01a1i \u0111\u00e0n h\u1ea1c, \u0111i b\u1ed9 d\u1ea1o ch\u01a1i b\u00ean h\u1ed3 ho\u1eb7c xem m\u1ed9t b\u1ed9 phim ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3 t\u01b0\u1edfng th\u1eddi Trung c\u1ed5 c\u1ef1c hay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u0110a nhi\u1ec7m l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u vi\u1ec7c \u0111\u1ed3ng th\u1eddi th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. (C\u00f3 th\u1eadt kh\u00f4ng.)<\/p>\n\n\n\n<p>Trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi ph\u1ea3i x\u1eed l\u00fd r\u1ea5t nhi\u1ec1u th\u1ee9 song song v\u1edbi nhau.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a \u0111\u1ed9c gi\u1ea3 tr\u00ean blog c\u1ee7a m\u00ecnh. Trong khi thu h\u00fat m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u01b0u ti\u00ean c\u00e1c nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Thay v\u00ec ch\u1ec9 l\u00e0m b\u1ea1n m\u1ea5t t\u1eadp trung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Tr\u1ef1c ti\u1ebfp v\u00e0 B\u1ecf h\u1ecdc<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n v\u1eabn n\u1eafm gi\u1eef \u0111i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u v\u00e0o n\u0103m n\u0103m tr\u01b0\u1edbc?<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i m\u1edf ra m\u1ed9t v\u00e0i \u0111i\u1ec1u. Ng\u00e0y nay, th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi b\u1ea1n trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong ng\u00e0y h\u00f4m nay.<\/p>\n\n\n\n<p>H\u00e3y h\u1ecdc l\u1ea1i ni\u1ec1m tin v\u1eefng ch\u1eafc c\u1ee7a b\u1ea1n v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng chi\u1ebfn thu\u1eadt m\u1edbi.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng \u0111\u1eebng lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1eafc l\u1ed7i. Thay v\u00e0o \u0111\u00f3, h\u00e3y h\u1ecdc h\u1ecfi t\u1eeb h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Tin t\u01b0\u1edfng v\u00e0o gi\u00e1c quan th\u1ee9 s\u00e1u c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecdc l\u00e0 &#8220;tin t\u01b0\u1edfng v\u00e0o ru\u1ed9t c\u1ee7a b\u1ea1n.&#8221;<\/p>\n\n\n\n<p>\u0110\u00f4i khi, l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. B\u1ea1n ph\u1ea3i h\u1ecdc c\u00e1ch tin t\u01b0\u1edfng v\u00e0o gi\u00e1c quan th\u1ee9 s\u00e1u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft khi n\u00e0o n\u00f3 s\u1ebd c\u00f3 \u00edch. Kh\u00f4ng b\u1ecf qua gi\u00e1c quan th\u1ee9 s\u00e1u c\u1ee7a b\u1ea1n, khi n\u00f3 v\u1eaby g\u1ecdi. C\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u r\u1eafc r\u1ed1i.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi b\u1ea1n \u00edt mong \u0111\u1ee3i nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u00e0nh th\u1ea1o trong ng\u00e0nh n\u00e0y v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Th\u00ec vi\u1ec7c l\u00e0m theo tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng ti\u1ebfp theo c\u00f3 th\u1ec3 mang l\u1ea1i th\u00e0nh qu\u1ea3 l\u1edbn.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 th\u00f4ng qua vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n x\u00e1c th\u1ef1c. H\u00e3y tin t\u01b0\u1edfng v\u00e0o tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n. K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m khi l\u00e0m Marketing, c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 th\u00fa v\u1ecb qua \u0111\u00f3 \u0111\u00fang kh\u00f4ng n\u00e0o ? Song song \u0111\u00f3 th\u00ec c\u0169ng n\u00ean k\u1ebft h\u1ee3p v\u1edbi <strong>&#8220;6 K\u1ef9 n\u0103ng c\u1ee9ng m\u00e0 Marketer c\u1ea7n&#8221;<\/strong> \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n nh\u00e9 !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o (Ads) hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m h\u00e0ng \u0111\u1ea7u khi l\u00e0m Marketing khi t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u1ed1t c\u1ea7n ph\u1ea3i c\u00f3 l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u h\u00e0ng \u0111\u1ea7u. (B\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean \u1edf v\u1ecb tr\u00ed th\u1ee9 6!) 1. S\u1ef1 t\u00f2 m\u00f2 Ti\u1ebfp th\u1ecb lu\u00f4n thay \u0111\u1ed5i. Ni\u1ec1m khao kh\u00e1t t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng m\u1edbi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929,925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 K\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft khi l\u00e0m Marketing [UPDATE]<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m h\u00e0ng \u0111\u1ea7u khi l\u00e0m Marketing khi t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u1ed1t c\u1ea7n ph\u1ea3i c\u00f3 l\u00e0 g\u00ec? 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