![\"AI](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/ai-bot-marketing.png\")
<\/figure><\/div>\n\n\nT\u1ea5t nhi\u00ean, khi b\u1ea1n \u0111ang s\u1ed1ng, lo\u1ea1i thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 kh\u00f3 nh\u1eadn th\u1ea5y. N\u00f3 gi\u1ed1ng nh\u01b0 \u0111\u1ed9t nhi\u00ean nh\u1eadn ra r\u1eb1ng b\u1ea1n \u0111ang r\u1ea5t c\u1ea7n c\u1eaft t\u00f3c sau ba th\u00e1ng ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n
Tuy nhi\u00ean, m\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean tr\u01b0\u1edbc t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 m\u00e0 AI l\u00e9n l\u00fat gi\u00fap l\u1ea5y ra \u0111\u0129a c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec khi ti\u1ebfp th\u1ecb g\u1eb7p AI, \u0111i\u1ec1u k\u1ef3 di\u1ec7u s\u1ebd x\u1ea3y ra. N\u00f3 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u00fa \u00fd.<\/p>\n\n\n\n
N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, Marketing v\u00e0 AI l\u00e0 c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n
1. Marketing v\u00e0 AI: \u201cG\u1eb7p g\u1ee1 d\u1ec5 th\u01b0\u01a1ng\u201d<\/strong><\/h2>\n\n\n\n\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec AI c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd. Ngay b\u00e2y gi\u1edd, c\u00e1c cu\u1ed9c tranh lu\u1eadn v\u00e0 tri\u1ebft l\u00fd v\u1ec1 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u1ee9c nh\u1ed1i. V\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 ph\u00e2n t\u00e2m. V\u00ec v\u1eady, thay v\u00ec \u0111i s\u00e2u v\u00e0o c\u1ecf d\u1ea1i. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a nh\u1ea5t. \u0110\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ecm hi\u1ec3u: \u0111i\u1ec3m ph\u00e2n bi\u1ec7t gi\u1eefa AGI v\u00e0 ANI.<\/p>\n\n\n\n
2. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AGI)<\/strong><\/h2>\n\n\n\nTr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o hay Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AGI) m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn khi ai \u0111\u00f3 n\u00f3i \u0111\u1ebfn AI.<\/p>\n\n\n\n
C\u00f4ng ngh\u1ec7 n\u00e0y t\u00e1i t\u1ea1o c\u00e1c m\u1ea1ng n\u01a1-ron (kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 m\u1ea1ng c\u1ee7a con ng\u01b0\u1eddi). \u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c r\u1ea5t ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u AI th\u01b0\u1eddng ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa. Theo h\u1ecd, AGI \u201cki\u1ec3m so\u00e1t b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 ch\u1ee7, v\u1edbi nh\u1eefng suy ngh\u0129, lo l\u1eafng, c\u1ea3m x\u00fac, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 khuynh h\u01b0\u1edbng c\u1ee7a ri\u00eang m\u00ecnh\u201d.<\/p>\n\n\n\n
C\u00e1c nh\u00f3m tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang nghi\u00ean c\u1ee9u AGI. Nh\u01b0ng \u0111i\u1ec1u g\u1ea7n nh\u1ea5t v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 v\u00e0o m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 trong cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u00ecnh. V\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ho\u00e0i nghi, nghi ng\u1edd r\u1eb1ng ch\u00fang ta s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ea5y AGI. Ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c n\u00e2ng cao h\u01a1n.<\/p>\n\n\n\n
3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p (ANI)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, vi\u1ec7c b\u00e0n giao c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n hay, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. Cho m\u1ed9t AI l\u00e0 chuy\u1ec7n c\u00f2n nhi\u1ec1u th\u1eadp k\u1ef7 ho\u1eb7c th\u1ebf k\u1ef7 n\u1eefa. Nh\u01b0ng AI y\u1ebfu ho\u1eb7c Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p (ANI). D(\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 AI \u201c\u1ee9ng d\u1ee5ng\u201d ho\u1eb7c \u201cth\u1ef1c d\u1ee5ng\u201d. C\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay. Ngay b\u00e2y gi\u1edd.<\/p>\n\n\n\n
Nh\u01b0 t\u00ean cho th\u1ea5y, ANI t\u1eadp trung v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1eb9p. Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m nh\u1eadn c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. \u0110\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh b\u1ed5 sung. N\u00f3 c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ed9c l\u1eadp v\u1edbi \u0111\u1ea7u v\u00e0o c\u1ee7a b\u1ea1n. Nh\u01b0ng ch\u1ee7 y\u1ebfu l\u00e0 AI n\u00e0y gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n.<\/p>\n\n\n\n
Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0: <\/strong><\/h4>\n\n\n\nANI c\u00f3 th\u1ec3 kh\u00f4ng th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m c\u01a1 b\u1ea3n theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 AGI. Nh\u01b0ng d\u00f9 sao n\u00f3 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng (v\u00e0 c\u00f4ng vi\u1ec7c) c\u1ee7a ta. N\u00f3 t\u00edch h\u1ee3p s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ta \u0111\u1ebfn n\u1ed7i kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 n\u00f3. R\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng ANI, cho d\u00f9 b\u1ea1n c\u00f3 bi\u1ebft hay kh\u00f4ng.<\/p>\n\n\n\n
Kh\u00f4ng tin t\u00f4i? H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ANI ng\u00e0y h\u00f4m nay. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c l\u00e0 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. T\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng danh s\u00e1ch n\u00e0y th\u1eadm ch\u00ed kh\u00f4ng g\u1ea7n \u0111\u1ebfn m\u1ee9c to\u00e0n di\u1ec7n, nh\u01b0ng \u0111\u00f3 l\u00e0 quan \u0111i\u1ec3m c\u1ee7a t\u00f4i: AI \u0111ang d\u1ea7n d\u1ea7n nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd l\u1ea5p \u0111\u1ea7y t\u1ea5t c\u1ea3 c\u00e1c l\u1ed7 h\u1ed5ng trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i. (V\u00e0, n\u00e0y, v\u1ea7n \u0111i\u1ec7u \u0111\u00f3, v\u00ec v\u1eady n\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt.)<\/p>\n\n\n\n
4. \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 th\u1ea9m \u0111\u1ecbnh n\u1ed9i dung<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Netflix \u0111\u00e3 t\u1ea1o ra v\u1eadn may b\u1eb1ng c\u00e1ch h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi v\u00e0o nhi\u1ec1u th\u1ee9 h\u01a1n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n mua. Ph\u1ea7n l\u1edbn nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p. Cho ph\u00e9p ch\u00fang k\u1ebft h\u1ee3p \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung v\u1edbi \u0111\u00fang kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nAmazon ch\u1ea1y tr\u00ean m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t \u0111\u00e3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kinh doanh \u0111\u00e1ng k\u1ec3 trong h\u01a1n 20 n\u0103m. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a l\u1ecdc c\u1ed9ng t\u00e1c d\u1ef1a tr\u00ean ng\u01b0\u1eddi d\u00f9ng. T\u1ee9c l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng. Cho \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng h\u01a1n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t khung h\u1ecdc s\u00e2u g\u1ecdi l\u00e0 DSSTNE.<\/p>\n\n\n\n
Nh\u00e2n ti\u1ec7n, DSSTNE \u0111\u01b0\u1ee3c ph\u00e1t \u00e2m l\u00e0 \u201c\u0111\u1ecbnh m\u1ec7nh\u201d – nh\u01b0 trong \u201cmua b\u00e0n ch\u1ea3i v\u1ec7 sinh n\u1ea1m ng\u1ecdc n\u00e0y\u2026 v\u00ec \u0111\u00f3 l\u00e0 s\u1ed1 ph\u1eadn c\u1ee7a b\u1ea1n\u201d. H\u1ecd kh\u00f4ng tinh t\u1ebf.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nNetflix kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u01b0ng h\u1ecd t\u01b0\u01a1ng t\u1ef1 ghi nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ec1 xu\u1ea5t nh\u1eadn bi\u1ebft ng\u1eef c\u1ea3nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a (c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y) gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m 1 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m.<\/p>\n\n\n\n
C\u00e1i n\u00e0y ho\u1ea1t \u0111\u1ed9ng ra sao? B\u1eb1ng c\u00e1ch gi\u1ea3m th\u1eddi gian gi\u00e1n \u0111o\u1ea1n m\u1ed9t th\u00e1ng v\u00e0i \u0111i\u1ec3m ph\u1ea7n tr\u0103m. Trong 60 \u0111\u1ebfn 90 gi\u00e2y quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh \u0111\u1ec3 duy\u1ec7t tr\u01b0\u1edbc khi tho\u00e1t \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch th\u1ea5t v\u1ecdng, Netflix cung c\u1ea5p n\u1ed9i dung c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. V\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng: 80% nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u1ec1 xu\u1ea5t.<\/p>\n\n\n\n
Tuy nhi\u00ean, gi\u1ea3 s\u1eed b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 Amazon hay Netflix. Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf ho\u1eb7c m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/p>\n\n\n\n
Tin t\u1ed1t l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t do AI h\u1ed7 tr\u1ee3 tr\u00ean quy m\u00f4 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n
Kh\u00f4ng ch\u1ec9 m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng, \u00fd \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a ch\u00fang s\u1ebd ch\u1ec9 t\u0103ng l\u00ean trong nh\u1eefng th\u00e1ng v\u00e0 nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n
5. Chi\u1ebfn d\u1ecbch PPC n\u00e2ng cao b\u1eb1ng AI<\/strong><\/h2>\n\n\n\nGi\u1ed1ng nh\u01b0 Amazon v\u00e0 Netflix, Google s\u1ebd g\u1eafn AI v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i. Ngay c\u1ea3 tr\u01b0\u1edbc khi ho\u00e0n to\u00e0n ra m\u1eaft. T\u1eeb t\u00ednh n\u0103ng So\u1ea1n th\u01b0 th\u00f4ng minh c\u1ee7a Gmail. Cho ph\u00e9p b\u1ea1n g\u1eedi email cho m\u1ecdi ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh. \u0110\u1ebfn t\u00ednh n\u0103ng kh\u1eed ti\u1ebfng \u1ed3n d\u1ef1a tr\u00ean AI g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Google Meet. Sau \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a BERT v\u00e0 RankBrain trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a TensorFlow \u0111\u1ec3 m\u00e3 h\u00f3a, d\u1ecbch thu\u1eadt, ch\u1ebf t\u1ea1o ng\u01b0\u1eddi m\u00e1y, v.v. (D\u1ea5u ch\u1ea5m l\u1eedng r\u1ea5t ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y.)<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc l\u00e0 trong Google Ads. Trong m\u1ed9t v\u00e0i n\u0103m, c\u00f4ng ngh\u1ec7 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 \u0111i t\u1eeb s\u1ef1 t\u00f2 m\u00f2 m\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e3 t\u1eebng x\u00f9 l\u00f4ng m\u1ed9t v\u00e0i th\u1ee9 \u0111\u1ebfn m\u1ed9t th\u1ee9 khi\u1ebfn c\u00e1c chuy\u00ean gia PPC ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian.<\/p>\n\n\n\n
Chuy\u00ean gia chia s\u1ebb<\/strong><\/h4>\n\n\n\nTheo Andrew Miller c\u1ee7a Workshop Digital, lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ea3o l\u1ed9n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e2u \u0111\u1eddi c\u1ee7a PPC.<\/p>\n\n\n\n
“AI v\u00e0 m\u00e1y h\u1ecdc \u0111ang cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch PPC d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a g\u1eb7p nguy hi\u1ec3m, nh\u01b0ng m\u00e1y m\u00f3c cho ph\u00e9p ch\u00fang t\u00f4i suy ngh\u0129 l\u1ea1i v\u00e0 \u0111\u00fac k\u1ebft l\u1ea1i vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00ec c\u00e1c c\u00f4ng c\u1ee5 do AI \u0111i\u1ec1u khi\u1ec3n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i “Andrew Miller, \u0110\u1ed3ng s\u00e1ng l\u1eadp, Workshop Digital<\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/strong><\/h4>\n\n\n\n\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o hay Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AGI) m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn khi ai \u0111\u00f3 n\u00f3i \u0111\u1ebfn AI.<\/p>\n\n\n\n
C\u00f4ng ngh\u1ec7 n\u00e0y t\u00e1i t\u1ea1o c\u00e1c m\u1ea1ng n\u01a1-ron (kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 m\u1ea1ng c\u1ee7a con ng\u01b0\u1eddi). \u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c r\u1ea5t ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u AI th\u01b0\u1eddng ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa. Theo h\u1ecd, AGI \u201cki\u1ec3m so\u00e1t b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 ch\u1ee7, v\u1edbi nh\u1eefng suy ngh\u0129, lo l\u1eafng, c\u1ea3m x\u00fac, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 khuynh h\u01b0\u1edbng c\u1ee7a ri\u00eang m\u00ecnh\u201d.<\/p>\n\n\n\n
C\u00e1c nh\u00f3m tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang nghi\u00ean c\u1ee9u AGI. Nh\u01b0ng \u0111i\u1ec1u g\u1ea7n nh\u1ea5t v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 v\u00e0o m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 trong cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u00ecnh. V\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ho\u00e0i nghi, nghi ng\u1edd r\u1eb1ng ch\u00fang ta s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ea5y AGI. Ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c n\u00e2ng cao h\u01a1n.<\/p>\n\n\n\n
3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p (ANI)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, vi\u1ec7c b\u00e0n giao c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n hay, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. Cho m\u1ed9t AI l\u00e0 chuy\u1ec7n c\u00f2n nhi\u1ec1u th\u1eadp k\u1ef7 ho\u1eb7c th\u1ebf k\u1ef7 n\u1eefa. Nh\u01b0ng AI y\u1ebfu ho\u1eb7c Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p (ANI). D(\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 AI \u201c\u1ee9ng d\u1ee5ng\u201d ho\u1eb7c \u201cth\u1ef1c d\u1ee5ng\u201d. C\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay. Ngay b\u00e2y gi\u1edd.<\/p>\n\n\n\n
Nh\u01b0 t\u00ean cho th\u1ea5y, ANI t\u1eadp trung v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1eb9p. Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m nh\u1eadn c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. \u0110\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh b\u1ed5 sung. N\u00f3 c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ed9c l\u1eadp v\u1edbi \u0111\u1ea7u v\u00e0o c\u1ee7a b\u1ea1n. Nh\u01b0ng ch\u1ee7 y\u1ebfu l\u00e0 AI n\u00e0y gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n.<\/p>\n\n\n\n
Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0: <\/strong><\/h4>\n\n\n\nANI c\u00f3 th\u1ec3 kh\u00f4ng th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m c\u01a1 b\u1ea3n theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 AGI. Nh\u01b0ng d\u00f9 sao n\u00f3 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng (v\u00e0 c\u00f4ng vi\u1ec7c) c\u1ee7a ta. N\u00f3 t\u00edch h\u1ee3p s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ta \u0111\u1ebfn n\u1ed7i kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 n\u00f3. R\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng ANI, cho d\u00f9 b\u1ea1n c\u00f3 bi\u1ebft hay kh\u00f4ng.<\/p>\n\n\n\n
Kh\u00f4ng tin t\u00f4i? H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ANI ng\u00e0y h\u00f4m nay. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c l\u00e0 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. T\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng danh s\u00e1ch n\u00e0y th\u1eadm ch\u00ed kh\u00f4ng g\u1ea7n \u0111\u1ebfn m\u1ee9c to\u00e0n di\u1ec7n, nh\u01b0ng \u0111\u00f3 l\u00e0 quan \u0111i\u1ec3m c\u1ee7a t\u00f4i: AI \u0111ang d\u1ea7n d\u1ea7n nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd l\u1ea5p \u0111\u1ea7y t\u1ea5t c\u1ea3 c\u00e1c l\u1ed7 h\u1ed5ng trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i. (V\u00e0, n\u00e0y, v\u1ea7n \u0111i\u1ec7u \u0111\u00f3, v\u00ec v\u1eady n\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt.)<\/p>\n\n\n\n
4. \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 th\u1ea9m \u0111\u1ecbnh n\u1ed9i dung<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Netflix \u0111\u00e3 t\u1ea1o ra v\u1eadn may b\u1eb1ng c\u00e1ch h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi v\u00e0o nhi\u1ec1u th\u1ee9 h\u01a1n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n mua. Ph\u1ea7n l\u1edbn nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p. Cho ph\u00e9p ch\u00fang k\u1ebft h\u1ee3p \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung v\u1edbi \u0111\u00fang kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nAmazon ch\u1ea1y tr\u00ean m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t \u0111\u00e3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kinh doanh \u0111\u00e1ng k\u1ec3 trong h\u01a1n 20 n\u0103m. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a l\u1ecdc c\u1ed9ng t\u00e1c d\u1ef1a tr\u00ean ng\u01b0\u1eddi d\u00f9ng. T\u1ee9c l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng. Cho \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng h\u01a1n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t khung h\u1ecdc s\u00e2u g\u1ecdi l\u00e0 DSSTNE.<\/p>\n\n\n\n
Nh\u00e2n ti\u1ec7n, DSSTNE \u0111\u01b0\u1ee3c ph\u00e1t \u00e2m l\u00e0 \u201c\u0111\u1ecbnh m\u1ec7nh\u201d – nh\u01b0 trong \u201cmua b\u00e0n ch\u1ea3i v\u1ec7 sinh n\u1ea1m ng\u1ecdc n\u00e0y\u2026 v\u00ec \u0111\u00f3 l\u00e0 s\u1ed1 ph\u1eadn c\u1ee7a b\u1ea1n\u201d. H\u1ecd kh\u00f4ng tinh t\u1ebf.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nNetflix kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u01b0ng h\u1ecd t\u01b0\u01a1ng t\u1ef1 ghi nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ec1 xu\u1ea5t nh\u1eadn bi\u1ebft ng\u1eef c\u1ea3nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a (c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y) gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m 1 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m.<\/p>\n\n\n\n
C\u00e1i n\u00e0y ho\u1ea1t \u0111\u1ed9ng ra sao? B\u1eb1ng c\u00e1ch gi\u1ea3m th\u1eddi gian gi\u00e1n \u0111o\u1ea1n m\u1ed9t th\u00e1ng v\u00e0i \u0111i\u1ec3m ph\u1ea7n tr\u0103m. Trong 60 \u0111\u1ebfn 90 gi\u00e2y quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh \u0111\u1ec3 duy\u1ec7t tr\u01b0\u1edbc khi tho\u00e1t \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch th\u1ea5t v\u1ecdng, Netflix cung c\u1ea5p n\u1ed9i dung c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. V\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng: 80% nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u1ec1 xu\u1ea5t.<\/p>\n\n\n\n
Tuy nhi\u00ean, gi\u1ea3 s\u1eed b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 Amazon hay Netflix. Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf ho\u1eb7c m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/p>\n\n\n\n
Tin t\u1ed1t l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t do AI h\u1ed7 tr\u1ee3 tr\u00ean quy m\u00f4 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n
Kh\u00f4ng ch\u1ec9 m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng, \u00fd \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a ch\u00fang s\u1ebd ch\u1ec9 t\u0103ng l\u00ean trong nh\u1eefng th\u00e1ng v\u00e0 nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n
5. Chi\u1ebfn d\u1ecbch PPC n\u00e2ng cao b\u1eb1ng AI<\/strong><\/h2>\n\n\n\nGi\u1ed1ng nh\u01b0 Amazon v\u00e0 Netflix, Google s\u1ebd g\u1eafn AI v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i. Ngay c\u1ea3 tr\u01b0\u1edbc khi ho\u00e0n to\u00e0n ra m\u1eaft. T\u1eeb t\u00ednh n\u0103ng So\u1ea1n th\u01b0 th\u00f4ng minh c\u1ee7a Gmail. Cho ph\u00e9p b\u1ea1n g\u1eedi email cho m\u1ecdi ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh. \u0110\u1ebfn t\u00ednh n\u0103ng kh\u1eed ti\u1ebfng \u1ed3n d\u1ef1a tr\u00ean AI g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Google Meet. Sau \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a BERT v\u00e0 RankBrain trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a TensorFlow \u0111\u1ec3 m\u00e3 h\u00f3a, d\u1ecbch thu\u1eadt, ch\u1ebf t\u1ea1o ng\u01b0\u1eddi m\u00e1y, v.v. (D\u1ea5u ch\u1ea5m l\u1eedng r\u1ea5t ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y.)<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc l\u00e0 trong Google Ads. Trong m\u1ed9t v\u00e0i n\u0103m, c\u00f4ng ngh\u1ec7 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 \u0111i t\u1eeb s\u1ef1 t\u00f2 m\u00f2 m\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e3 t\u1eebng x\u00f9 l\u00f4ng m\u1ed9t v\u00e0i th\u1ee9 \u0111\u1ebfn m\u1ed9t th\u1ee9 khi\u1ebfn c\u00e1c chuy\u00ean gia PPC ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian.<\/p>\n\n\n\n
Chuy\u00ean gia chia s\u1ebb<\/strong><\/h4>\n\n\n\nTheo Andrew Miller c\u1ee7a Workshop Digital, lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ea3o l\u1ed9n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e2u \u0111\u1eddi c\u1ee7a PPC.<\/p>\n\n\n\n
“AI v\u00e0 m\u00e1y h\u1ecdc \u0111ang cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch PPC d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a g\u1eb7p nguy hi\u1ec3m, nh\u01b0ng m\u00e1y m\u00f3c cho ph\u00e9p ch\u00fang t\u00f4i suy ngh\u0129 l\u1ea1i v\u00e0 \u0111\u00fac k\u1ebft l\u1ea1i vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00ec c\u00e1c c\u00f4ng c\u1ee5 do AI \u0111i\u1ec1u khi\u1ec3n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i “Andrew Miller, \u0110\u1ed3ng s\u00e1ng l\u1eadp, Workshop Digital<\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/strong><\/h4>\n\n\n\n\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
ANI c\u00f3 th\u1ec3 kh\u00f4ng th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m c\u01a1 b\u1ea3n theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 AGI. Nh\u01b0ng d\u00f9 sao n\u00f3 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng (v\u00e0 c\u00f4ng vi\u1ec7c) c\u1ee7a ta. N\u00f3 t\u00edch h\u1ee3p s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ta \u0111\u1ebfn n\u1ed7i kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 n\u00f3. R\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng ANI, cho d\u00f9 b\u1ea1n c\u00f3 bi\u1ebft hay kh\u00f4ng.<\/p>\n\n\n\n
Kh\u00f4ng tin t\u00f4i? H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ANI ng\u00e0y h\u00f4m nay. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c l\u00e0 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. T\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng danh s\u00e1ch n\u00e0y th\u1eadm ch\u00ed kh\u00f4ng g\u1ea7n \u0111\u1ebfn m\u1ee9c to\u00e0n di\u1ec7n, nh\u01b0ng \u0111\u00f3 l\u00e0 quan \u0111i\u1ec3m c\u1ee7a t\u00f4i: AI \u0111ang d\u1ea7n d\u1ea7n nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd l\u1ea5p \u0111\u1ea7y t\u1ea5t c\u1ea3 c\u00e1c l\u1ed7 h\u1ed5ng trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i. (V\u00e0, n\u00e0y, v\u1ea7n \u0111i\u1ec7u \u0111\u00f3, v\u00ec v\u1eady n\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt.)<\/p>\n\n\n\n
4. \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 th\u1ea9m \u0111\u1ecbnh n\u1ed9i dung<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Netflix \u0111\u00e3 t\u1ea1o ra v\u1eadn may b\u1eb1ng c\u00e1ch h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi v\u00e0o nhi\u1ec1u th\u1ee9 h\u01a1n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n mua. Ph\u1ea7n l\u1edbn nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p. Cho ph\u00e9p ch\u00fang k\u1ebft h\u1ee3p \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung v\u1edbi \u0111\u00fang kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nAmazon ch\u1ea1y tr\u00ean m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t \u0111\u00e3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kinh doanh \u0111\u00e1ng k\u1ec3 trong h\u01a1n 20 n\u0103m. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a l\u1ecdc c\u1ed9ng t\u00e1c d\u1ef1a tr\u00ean ng\u01b0\u1eddi d\u00f9ng. T\u1ee9c l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng. Cho \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng h\u01a1n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t khung h\u1ecdc s\u00e2u g\u1ecdi l\u00e0 DSSTNE.<\/p>\n\n\n\n
Nh\u00e2n ti\u1ec7n, DSSTNE \u0111\u01b0\u1ee3c ph\u00e1t \u00e2m l\u00e0 \u201c\u0111\u1ecbnh m\u1ec7nh\u201d – nh\u01b0 trong \u201cmua b\u00e0n ch\u1ea3i v\u1ec7 sinh n\u1ea1m ng\u1ecdc n\u00e0y\u2026 v\u00ec \u0111\u00f3 l\u00e0 s\u1ed1 ph\u1eadn c\u1ee7a b\u1ea1n\u201d. H\u1ecd kh\u00f4ng tinh t\u1ebf.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nNetflix kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u01b0ng h\u1ecd t\u01b0\u01a1ng t\u1ef1 ghi nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ec1 xu\u1ea5t nh\u1eadn bi\u1ebft ng\u1eef c\u1ea3nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a (c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y) gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m 1 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m.<\/p>\n\n\n\n
C\u00e1i n\u00e0y ho\u1ea1t \u0111\u1ed9ng ra sao? B\u1eb1ng c\u00e1ch gi\u1ea3m th\u1eddi gian gi\u00e1n \u0111o\u1ea1n m\u1ed9t th\u00e1ng v\u00e0i \u0111i\u1ec3m ph\u1ea7n tr\u0103m. Trong 60 \u0111\u1ebfn 90 gi\u00e2y quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh \u0111\u1ec3 duy\u1ec7t tr\u01b0\u1edbc khi tho\u00e1t \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch th\u1ea5t v\u1ecdng, Netflix cung c\u1ea5p n\u1ed9i dung c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. V\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng: 80% nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u1ec1 xu\u1ea5t.<\/p>\n\n\n\n
Tuy nhi\u00ean, gi\u1ea3 s\u1eed b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 Amazon hay Netflix. Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf ho\u1eb7c m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/p>\n\n\n\n
Tin t\u1ed1t l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t do AI h\u1ed7 tr\u1ee3 tr\u00ean quy m\u00f4 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n
Kh\u00f4ng ch\u1ec9 m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng, \u00fd \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a ch\u00fang s\u1ebd ch\u1ec9 t\u0103ng l\u00ean trong nh\u1eefng th\u00e1ng v\u00e0 nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n
5. Chi\u1ebfn d\u1ecbch PPC n\u00e2ng cao b\u1eb1ng AI<\/strong><\/h2>\n\n\n\nGi\u1ed1ng nh\u01b0 Amazon v\u00e0 Netflix, Google s\u1ebd g\u1eafn AI v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i. Ngay c\u1ea3 tr\u01b0\u1edbc khi ho\u00e0n to\u00e0n ra m\u1eaft. T\u1eeb t\u00ednh n\u0103ng So\u1ea1n th\u01b0 th\u00f4ng minh c\u1ee7a Gmail. Cho ph\u00e9p b\u1ea1n g\u1eedi email cho m\u1ecdi ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh. \u0110\u1ebfn t\u00ednh n\u0103ng kh\u1eed ti\u1ebfng \u1ed3n d\u1ef1a tr\u00ean AI g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Google Meet. Sau \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a BERT v\u00e0 RankBrain trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a TensorFlow \u0111\u1ec3 m\u00e3 h\u00f3a, d\u1ecbch thu\u1eadt, ch\u1ebf t\u1ea1o ng\u01b0\u1eddi m\u00e1y, v.v. (D\u1ea5u ch\u1ea5m l\u1eedng r\u1ea5t ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y.)<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc l\u00e0 trong Google Ads. Trong m\u1ed9t v\u00e0i n\u0103m, c\u00f4ng ngh\u1ec7 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 \u0111i t\u1eeb s\u1ef1 t\u00f2 m\u00f2 m\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e3 t\u1eebng x\u00f9 l\u00f4ng m\u1ed9t v\u00e0i th\u1ee9 \u0111\u1ebfn m\u1ed9t th\u1ee9 khi\u1ebfn c\u00e1c chuy\u00ean gia PPC ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian.<\/p>\n\n\n\n
Chuy\u00ean gia chia s\u1ebb<\/strong><\/h4>\n\n\n\nTheo Andrew Miller c\u1ee7a Workshop Digital, lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ea3o l\u1ed9n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e2u \u0111\u1eddi c\u1ee7a PPC.<\/p>\n\n\n\n
“AI v\u00e0 m\u00e1y h\u1ecdc \u0111ang cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch PPC d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a g\u1eb7p nguy hi\u1ec3m, nh\u01b0ng m\u00e1y m\u00f3c cho ph\u00e9p ch\u00fang t\u00f4i suy ngh\u0129 l\u1ea1i v\u00e0 \u0111\u00fac k\u1ebft l\u1ea1i vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00ec c\u00e1c c\u00f4ng c\u1ee5 do AI \u0111i\u1ec1u khi\u1ec3n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i “Andrew Miller, \u0110\u1ed3ng s\u00e1ng l\u1eadp, Workshop Digital<\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/strong><\/h4>\n\n\n\n\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Amazon ch\u1ea1y tr\u00ean m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t \u0111\u00e3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kinh doanh \u0111\u00e1ng k\u1ec3 trong h\u01a1n 20 n\u0103m. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a l\u1ecdc c\u1ed9ng t\u00e1c d\u1ef1a tr\u00ean ng\u01b0\u1eddi d\u00f9ng. T\u1ee9c l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng. Cho \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng h\u01a1n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t khung h\u1ecdc s\u00e2u g\u1ecdi l\u00e0 DSSTNE.<\/p>\n\n\n\n
Nh\u00e2n ti\u1ec7n, DSSTNE \u0111\u01b0\u1ee3c ph\u00e1t \u00e2m l\u00e0 \u201c\u0111\u1ecbnh m\u1ec7nh\u201d – nh\u01b0 trong \u201cmua b\u00e0n ch\u1ea3i v\u1ec7 sinh n\u1ea1m ng\u1ecdc n\u00e0y\u2026 v\u00ec \u0111\u00f3 l\u00e0 s\u1ed1 ph\u1eadn c\u1ee7a b\u1ea1n\u201d. H\u1ecd kh\u00f4ng tinh t\u1ebf.<\/p>\n\n\n\n
V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\nNetflix kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u01b0ng h\u1ecd t\u01b0\u01a1ng t\u1ef1 ghi nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ec1 xu\u1ea5t nh\u1eadn bi\u1ebft ng\u1eef c\u1ea3nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a (c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y) gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m 1 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m.<\/p>\n\n\n\n
C\u00e1i n\u00e0y ho\u1ea1t \u0111\u1ed9ng ra sao? B\u1eb1ng c\u00e1ch gi\u1ea3m th\u1eddi gian gi\u00e1n \u0111o\u1ea1n m\u1ed9t th\u00e1ng v\u00e0i \u0111i\u1ec3m ph\u1ea7n tr\u0103m. Trong 60 \u0111\u1ebfn 90 gi\u00e2y quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh \u0111\u1ec3 duy\u1ec7t tr\u01b0\u1edbc khi tho\u00e1t \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch th\u1ea5t v\u1ecdng, Netflix cung c\u1ea5p n\u1ed9i dung c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. V\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng: 80% nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u1ec1 xu\u1ea5t.<\/p>\n\n\n\n
Tuy nhi\u00ean, gi\u1ea3 s\u1eed b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 Amazon hay Netflix. Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf ho\u1eb7c m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/p>\n\n\n\n
Tin t\u1ed1t l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t do AI h\u1ed7 tr\u1ee3 tr\u00ean quy m\u00f4 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n
Kh\u00f4ng ch\u1ec9 m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng, \u00fd \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a ch\u00fang s\u1ebd ch\u1ec9 t\u0103ng l\u00ean trong nh\u1eefng th\u00e1ng v\u00e0 nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n
5. Chi\u1ebfn d\u1ecbch PPC n\u00e2ng cao b\u1eb1ng AI<\/strong><\/h2>\n\n\n\nGi\u1ed1ng nh\u01b0 Amazon v\u00e0 Netflix, Google s\u1ebd g\u1eafn AI v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i. Ngay c\u1ea3 tr\u01b0\u1edbc khi ho\u00e0n to\u00e0n ra m\u1eaft. T\u1eeb t\u00ednh n\u0103ng So\u1ea1n th\u01b0 th\u00f4ng minh c\u1ee7a Gmail. Cho ph\u00e9p b\u1ea1n g\u1eedi email cho m\u1ecdi ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh. \u0110\u1ebfn t\u00ednh n\u0103ng kh\u1eed ti\u1ebfng \u1ed3n d\u1ef1a tr\u00ean AI g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Google Meet. Sau \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a BERT v\u00e0 RankBrain trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a TensorFlow \u0111\u1ec3 m\u00e3 h\u00f3a, d\u1ecbch thu\u1eadt, ch\u1ebf t\u1ea1o ng\u01b0\u1eddi m\u00e1y, v.v. (D\u1ea5u ch\u1ea5m l\u1eedng r\u1ea5t ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y.)<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc l\u00e0 trong Google Ads. Trong m\u1ed9t v\u00e0i n\u0103m, c\u00f4ng ngh\u1ec7 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 \u0111i t\u1eeb s\u1ef1 t\u00f2 m\u00f2 m\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e3 t\u1eebng x\u00f9 l\u00f4ng m\u1ed9t v\u00e0i th\u1ee9 \u0111\u1ebfn m\u1ed9t th\u1ee9 khi\u1ebfn c\u00e1c chuy\u00ean gia PPC ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian.<\/p>\n\n\n\n
Chuy\u00ean gia chia s\u1ebb<\/strong><\/h4>\n\n\n\nTheo Andrew Miller c\u1ee7a Workshop Digital, lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ea3o l\u1ed9n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e2u \u0111\u1eddi c\u1ee7a PPC.<\/p>\n\n\n\n
“AI v\u00e0 m\u00e1y h\u1ecdc \u0111ang cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch PPC d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a g\u1eb7p nguy hi\u1ec3m, nh\u01b0ng m\u00e1y m\u00f3c cho ph\u00e9p ch\u00fang t\u00f4i suy ngh\u0129 l\u1ea1i v\u00e0 \u0111\u00fac k\u1ebft l\u1ea1i vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00ec c\u00e1c c\u00f4ng c\u1ee5 do AI \u0111i\u1ec1u khi\u1ec3n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i “Andrew Miller, \u0110\u1ed3ng s\u00e1ng l\u1eadp, Workshop Digital<\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/strong><\/h4>\n\n\n\n\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Gi\u1ed1ng nh\u01b0 Amazon v\u00e0 Netflix, Google s\u1ebd g\u1eafn AI v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i. Ngay c\u1ea3 tr\u01b0\u1edbc khi ho\u00e0n to\u00e0n ra m\u1eaft. T\u1eeb t\u00ednh n\u0103ng So\u1ea1n th\u01b0 th\u00f4ng minh c\u1ee7a Gmail. Cho ph\u00e9p b\u1ea1n g\u1eedi email cho m\u1ecdi ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh. \u0110\u1ebfn t\u00ednh n\u0103ng kh\u1eed ti\u1ebfng \u1ed3n d\u1ef1a tr\u00ean AI g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o Google Meet. Sau \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a BERT v\u00e0 RankBrain trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a TensorFlow \u0111\u1ec3 m\u00e3 h\u00f3a, d\u1ecbch thu\u1eadt, ch\u1ebf t\u1ea1o ng\u01b0\u1eddi m\u00e1y, v.v. (D\u1ea5u ch\u1ea5m l\u1eedng r\u1ea5t ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y.)<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc l\u00e0 trong Google Ads. Trong m\u1ed9t v\u00e0i n\u0103m, c\u00f4ng ngh\u1ec7 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 \u0111i t\u1eeb s\u1ef1 t\u00f2 m\u00f2 m\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e3 t\u1eebng x\u00f9 l\u00f4ng m\u1ed9t v\u00e0i th\u1ee9 \u0111\u1ebfn m\u1ed9t th\u1ee9 khi\u1ebfn c\u00e1c chuy\u00ean gia PPC ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian.<\/p>\n\n\n\n
Chuy\u00ean gia chia s\u1ebb<\/strong><\/h4>\n\n\n\nTheo Andrew Miller c\u1ee7a Workshop Digital, lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ea3o l\u1ed9n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e2u \u0111\u1eddi c\u1ee7a PPC.<\/p>\n\n\n\n
“AI v\u00e0 m\u00e1y h\u1ecdc \u0111ang cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch PPC d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a g\u1eb7p nguy hi\u1ec3m, nh\u01b0ng m\u00e1y m\u00f3c cho ph\u00e9p ch\u00fang t\u00f4i suy ngh\u0129 l\u1ea1i v\u00e0 \u0111\u00fac k\u1ebft l\u1ea1i vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00ec c\u00e1c c\u00f4ng c\u1ee5 do AI \u0111i\u1ec1u khi\u1ec3n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i “Andrew Miller, \u0110\u1ed3ng s\u00e1ng l\u1eadp, Workshop Digital<\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/strong><\/h4>\n\n\n\n\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m kh\u00f4ng th\u1ec3 l\u00e0m n\u1ed5i. C\u00e1c chuy\u00ean gia nh\u01b0 Andrew \u0111\u00e3 th\u1eed n\u00f3, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft t\u1eaft n\u00f3. (M\u1ed9t s\u1ed1 v\u1eabn l\u00e0m.) Nh\u01b0ng nhi\u1ec1u PPC ch\u1ec9 ra r\u1eb1ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n
C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 s\u1ed1ng c\u1ee7a h\u1ecd nh\u1edd c\u00e1c c\u1ea3i ti\u1ebfn do AI h\u1ed7 tr\u1ee3 nh\u01b0 \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00f4ng? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i. Nh\u01b0ng vai tr\u00f2 \u0111ang thay \u0111\u1ed5i khi c\u00e1c chuy\u00ean gia PPC ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng chuy\u00ean m\u00f4n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd duy tr\u00ec t\u00ednh hi\u1ec7n t\u1ea1i, AI l\u00e0 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c.<\/p>\n\n\n\n
6. Machine learning v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nC\u00e1c vai tr\u00f2 c\u0169ng \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u1ea7u b\u00ean kia c\u1ee7a k\u00eanh. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n t\u1eeb c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n; th\u1eed nghi\u1ec7m A \/ B v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u01b0ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n. M\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u n\u00e0y khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1eb1m ngo\u00e0i t\u1ea7m v\u1edbi.<\/p>\n\n\n\n
7. Nh\u1eadp tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong><\/h2>\n\n\n\nV\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
V\u00e0o kho\u1ea3ng n\u0103m 2017, nh\u00f3m R & D nh\u1eadn ra r\u1eb1ng h\u1ecdc m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y kh\u1ecfi th\u1eed nghi\u1ec7m A \/ B. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng g\u00ec con ng\u01b0\u1eddi l\u00e0m t\u1ed1t nh\u1ea5t. AI th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c khi ki\u1ec3m tra m\u00e0 kh\u00f4ng con ng\u01b0\u1eddi n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 phi\u00ean b\u1ea3n trang \u0111\u00edch n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho lo\u1ea1i kh\u00e1ch truy c\u1eadp.<\/p>\n\n\n\n
Ch\u00fang t\u00f4i li\u00ean t\u1ee5c ngh\u0129, “\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 trang chuy\u1ec3n \u0111\u1ed5i. \u0110\u00f3 l\u00e0 kh\u00e1ch truy c\u1eadp. “V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1ch c\u00e1c kh\u00e1ch truy c\u1eadp kh\u00e1c nhau chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch kh\u00e1c nhau. Nh\u00f3m \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u1ec3 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y bao xa. Ch\u1eafc ch\u1eafn r\u1ed3i, h\u00f3a ra ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ec7 th\u1ed1ng m\u1ed9t trang ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1ea1o m\u1eabu ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
Yosem Reichert-Sweet, CTO, Unbounce<\/strong><\/h3>\n\n\n\n“Sau ba n\u0103m \u0111\u00e0o t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn v\u1edbi Smart Traffic, m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a n\u00e0y v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Unbounce t\u1ed1i \u01b0u h\u00f3a do AI.”<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng th\u00f4ng minh s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n chia theo ng\u1eef c\u1ea3nh. \u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 m\u00fai gi\u1edd. Sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u1ee7a trang \u0111\u00edch. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111i\u1ec1u duy nh\u1ea5t m\u00e0 trang \u0111\u00edch kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng minh \u0111\u01b0a m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n
C\u00f3 hai \u0111i\u1ec1u m\u00e0 Traffic th\u00f4ng minh chia s\u1ebb v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AI martech t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
\u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch b\u1eadt n\u00f3 l\u00ean. (Kh\u00f4ng c\u00f3 g\u00ec v\u01b0\u1ee3t qua s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u b\u1eb1ng vi\u1ec7c th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.) <\/p>\n\n\n\n
Th\u1ee9 hai, n\u00f3 kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi. Ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong su\u1ed1t th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch. Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. M\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n
T\u0103ng c\u01b0\u1eddng AI Chatbots <\/strong><\/h2>\n\n\n\nChatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi AI. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI m\u1ea1nh nh\u1ea5t hi\u1ec7n nay c\u0169ng gi\u1ecfi h\u01a1n trong vi\u1ec7c l\u1ea5y c\u00e1c bit d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1eeb c\u00e1c ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ph\u00e1t hi\u1ec7n s\u1eafc th\u00e1i. H\u1ecd gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn. Chatbots c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n
Lu\u00f4n \u0111\u00e1nh gi\u00e1 cao c\u00e1ch Purna Virji c\u1ee7a Microsoft \u0111\u01b0a n\u00f3 v\u00e0o m\u1ed9t b\u00e0i b\u00e1o cho MarTech Today:<\/strong><\/h4>\n\n\n\nTheo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 t\u01b0\u01a1ng lai quay v\u1ec1 qu\u00e1 kh\u1ee9. Trong nhi\u1ec1u n\u0103m, ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 hy sinh li\u00ean l\u1ea1c c\u00e1 nh\u00e2n \u0111\u1ec3 thu\u1eadn ti\u1ec7n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai. \u0110\u00f3 l\u00e0 Personal Touch 2.0.<\/p>\n\n\n\n
Purna Virji, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Global Engagement, Microsoft<\/strong><\/h4>\n\n\n\n“M\u1eb7c d\u00f9 chatbot ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, c\u00e1c nh\u00f3m nh\u1ecf n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p; nh\u01b0 Drift, MobileMonkey, Snatchbot ho\u1eb7c th\u1eadm ch\u00ed trong Facebook Messenger. Juniper Research \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ebfn n\u0103m 2023, c\u00e1c chatbot b\u00e1n l\u1ebb s\u1ebd ti\u1ebft ki\u1ec7m cho ng\u00e0nh 11,5 t\u1ef7 \u0111\u00f4 la chi ph\u00ed v\u00e0 t\u1ea1o ra doanh thu h\u01a1n 112 t\u1ef7 \u0111\u00f4 la.”<\/p>\n\n\n\n
V\u00ec v\u1eady, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1ea7m m\u1ed9t chatbot v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c. Nh\u01b0ng ch\u00fang ta kh\u00f4ng n\u00ean \u0111\u1ecbnh ngh\u0129a chatbot theo nh\u1eefng \u0111i\u1ec1u k\u1ef3 qu\u1eb7c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0y nay. V\u00ec ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00f3 r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n trong chatbots \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. B\u1eb1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac. M\u1ed9t ng\u00e0y kh\u00f4ng xa, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c chatbot trong m\u01a1 c\u1ee7a m\u00ecnh. (T\u00f4i kh\u00f4ng ph\u00e1n x\u00e9t.)<\/p>\n\n\n\n
N\u1ed9i dung do AI t\u1ea1o<\/strong><\/h2>\n\n\n\nKhi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Khi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ecdc v\u1ec1 n\u1ed9i dung do AI t\u1ea1o, h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed5 m\u1ed3 h\u00f4i. C\u00e1c b\u00e0i b\u00e1o \u1ed3n \u00e0o v\u1edbi ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cM\u01b0\u1eddi c\u00e1ch AI s\u1ebd thay th\u1ebf nh\u00f3m n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd b\u1ecb ph\u00e1 s\u1ea3n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch\u201d\u2026 Ch\u00e0, h\u00e3y n\u00f3i r\u1eb1ng ch\u00fang kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m b\u1edbt h\u1ed9i ch\u1ee9ng m\u1ea1o danh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n
Tuy nhi\u00ean, Michelle Halsey cu\u1ed1i c\u00f9ng v\u1eabn ho\u00e0i nghi v\u1ec1 vi\u1ec5n c\u1ea3nh b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. C\u00f4 \u1ea5y vi\u1ebft,<\/p>\n\n\n\n
C\u00e1c nh\u00e0 v\u0103n t\u00e0i n\u0103ng kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1nh c\u1eafp h\u1ee3p \u0111\u1ed3ng bi\u1ec3u di\u1ec5n c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, mi\u1ec5n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 h\u1ecd \u0111ang thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Michelle Halsey, Content Blogger v\u00e0 Copywriter<\/strong><\/h4>\n\n\n\nL\u01b0u \u00fd s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u00e0i n\u0103ng \u1edf \u0111\u00e2y. C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng AI s\u1ebd gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1ch vi\u1ebft thuy\u1ebft ph\u1ee5c. Ng\u00e0y nay, AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecbn c\u00e1c c\u1ea1nh th\u00f4 trong podcast c\u1ee7a b\u1ea1n. Lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n t\u1eeb vi\u1ec7c ch\u1ec9nh s\u1eeda video t\u1ec9 m\u1ec9 v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e2u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n
Tr\u01b0\u1edbc nguy c\u01a1 n\u1ed9i dung do AI t\u1ea1o ra tr\u00e0n ng\u1eadp tr\u00ean m\u1ea1ng v\u1edbi th\u00f4ng tin sai l\u1ec7ch v\u00e0 n\u1ed9i dung quay c\u00f3p, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Hi\u1ec7n t\u1ea1i, AI d\u01b0\u1eddng nh\u01b0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho ch\u00ednh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u00f3 t\u1ea1o ra, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 GROVER \u0111\u1ec3 t\u1ea1o ra “tin t\u1ee9c gi\u1ea3 th\u1ea7n kinh” \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u00f3.<\/p>\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u d\u1ef1a tr\u00ean AI<\/strong><\/h2>\n\n\n\nM\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
M\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e1t tri\u1ec3n \u0111\u1ec1u y\u00eau th\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 m\u1ed9t ch\u1ee9ng nghi\u1ec7n. Ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi cu\u1ed9c h\u1ecdp v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o m\u1ecdi phi\u00ean chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i d\u00e0nh h\u00e0ng gi\u1edd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o b\u1ea3ng t\u00ednh, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o, ngay c\u1ea3 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n
Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, vi\u1ec7c nh\u1eadn ra c\u00e1c m\u1eabu v\u00e0 r\u00fat ra c\u01a1 h\u1ed9i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1eabn kh\u00f3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1eb9p c\u0169ng gi\u00fap l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n
G\u1ea7n \u0111\u00e2y, Unbounce \u0111\u00e3 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a b\u1ea3n sao \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch th\u00f4ng qua nghi\u00ean c\u1ee9u h\u1ecdc t\u1eadp s\u00e2u, bao g\u1ed3m phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Google\u2019s BERT (Tr\u00ecnh b\u00e0y m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n).<\/p>\n\n\n\n
B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 34 ngh\u00ecn trang \u0111\u00edch. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 ng\u00f4n ng\u1eef c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean 16 ng\u00e0nh.<\/p>\n\n\n\n
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L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf \u0111\u00e2y (m\u1ed7i t\u1eeb tr\u00ean m\u1ed7i trang \u0111\u00edch) \u0111\u00e3 \u0111\u1eb7t ph\u00e2n t\u00edch n\u00e0y ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u00e3 cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n:<\/p>\n\n\n\n
Tommy Levi, Unbounce<\/strong><\/h4>\n\n\n\n“V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi v\u00e0 t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi trang \u0111\u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. M\u00e1y h\u1ecdc cho ph\u00e9p ch\u00fang t\u00f4i xem x\u00e9t nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi con ng\u01b0\u1eddi v\u00e0 t\u00ecm ra c\u00e1c m\u1eabu th\u1ef1c t\u1ebf, theo h\u01b0\u1edbng d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.”<\/p>\n\n\n\n
“M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 h\u1ecfi ch\u00fang t\u00f4i v\u1ec1 b\u00e1o c\u00e1o l\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 h\u1ed1c (\u201cki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i\u201d) ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ed1c kh\u00e1c (\u201cnh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe l\u1eeda m\u00f4 h\u00ecnh\u201d). C\u00e2u tr\u1ea3 l\u1eddi: m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ef1 t\u1ea1o ra c\u00e1c danh m\u1ee5c con n\u00e0y t\u1eeb d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec \u00e1p \u0111\u1eb7t th\u00e0nh ki\u1ebfn \u200b\u200bcon ng\u01b0\u1eddi t\u00f9y ti\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, ML b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp n\u00f3 t\u1eeb \u0111\u00f3.”<\/p>\n\n\n\n
R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng k\u1ebft h\u1ee3p tr\u1ef1c gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e1y m\u00f3c.<\/p>\n\n\n\n
B\u1ea1n mu\u1ed1n xem ph\u00e2n t\u00edch m\u00e1y h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 g\u00ec v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n? Kh\u00e1m ph\u00e1 \u0111i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho 16 ng\u00e0nh trong B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n chuy\u1ec3n \u0111\u1ed5i n\u0103m 2020 c\u1ee7a Unbounce.<\/p>\n\n\n\n
AI kh\u00f4ng ho\u00e0n h\u1ea3o (v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ed5n)<\/strong><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n
Adsplus.vn<\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng v\u1ea5p ph\u1ea3i Roomba ho\u1eb7c \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00fap Siri l\u00e0m t\u1ed1t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ee3p l\u00fd. B\u1ea1n bi\u1ebft r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. (N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y kh\u1ed5 s\u1edf, h\u00e3y th\u1eed h\u1ecfi Siri c\u00e1ch li\u00ean h\u1ec7 v\u1edbi Unbounce. T\u00f4i d\u00e1m \u0111\u1ea5y.)<\/p>\n\n\n\n
Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 l\u00e0 c\u01b0\u1eddng \u0111i\u1ec7u? Kh\u00f4ng ph\u1ea3i. M\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n\n\n\n
Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, ch\u00fang ta v\u1eabn \u0111ang \u1edf trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n k\u00e9o d\u00e0i gi\u1eefa AI bot v\u00e0 Marketing. Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111ang tr\u1ea3i qua hi\u1ec7n nay; kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra ho\u1eb7c hi\u1ec3u \u0111\u01b0\u1ee3c. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u00e2m nh\u1eadp; v\u00e0o c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta \u1edf h\u1ea7u h\u1ebft m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i theo d\u00f2ng ch\u1ea3y. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. Ch\u1edd AI \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00e0 ng\u0103n x\u1ebfp c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t th\u1ee7 thu\u1eadt.<\/p>\n\n\n\n
B\u1edfi v\u00ec b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay. B\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y. V\u00e0 b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c \u00e1p d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng s\u1ef1 t\u1ef1 do v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi m\u00e0 n\u00f3 mang l\u1ea1i. Tr\u01b0\u1edbc khi s\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn \u0111\u00f3, nh\u01b0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n