{"id":18704,"date":"2021-04-18T10:00:00","date_gmt":"2021-04-18T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=18704"},"modified":"2021-04-26T08:58:34","modified_gmt":"2021-04-26T01:58:34","slug":"google-analytics-4-thuoc-tinh-google-analytics-moi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi","title":{"rendered":"Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi"},"content":{"rendered":"\n<p>Google Analytics 4 ho\u1eb7c GA4, hi\u1ec7n l\u00e0 ti\u00eau chu\u1ea9n cho t\u1ea5t c\u1ea3 c\u00e1c Thu\u1ed9c t\u00ednh Analytics m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4.png\" alt=\"Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi\" class=\"wp-image-18987\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Google Analytics 4 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>M\u00d4 H\u00ccNH D\u1eee LI\u1ec6U M\u1edaI CHO PH\u00c9P C\u00c1C PH\u00c2N T\u00cdCH LI\u00caN QUAN H\u01a0N V\u1edaI T\u1ea6M NH\u00ccN T\u1ed0T H\u01a0N<\/p>\n\n\n\n<p>Google Analytics 4 l\u00e0 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a Google Analytics. GA4 d\u1ef1a tr\u00ean s\u1ef1 ra m\u1eaft v\u00e0o th\u00e1ng 7 n\u0103m 2019 c\u1ee7a Thu\u1ed9c t\u00ednh web v\u00e0 \u1ee9ng d\u1ee5ng Google Analytics. GA4 c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ul><li><strong>H\u1ecdc m\u00e1y:<\/strong> C\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y gi\u00fap ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed1t h\u01a1n.<\/li><li><strong>B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u theo thi\u1ebft k\u1ebf:<\/strong> Google Analytics 4 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng cho t\u01b0\u01a1ng lai. Theo Google, GA4 m\u1edbi cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n cookie ho\u1eb7c c\u00e1c \u201cm\u00e3 nh\u1eadn d\u1ea1ng\u201d kh\u00e1c.<\/li><li><strong>L\u1eadp m\u00f4 h\u00ecnh:<\/strong> N\u1ebfu d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, Google Analytics 4 s\u1ebd thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u1eadp m\u00f4 h\u00ecnh.<\/li><li><strong>Ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u:<\/strong> Google cho ph\u00e9p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1ed1t h\u01a1n trong GA4. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef, x\u00f3a v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u.<\/li><li><strong>\u1ea8n danh d\u1eef li\u1ec7u: <\/strong>Google Analytics 4 \u1ea9n danh \u0111\u1ecba ch\u1ec9 IP c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo m\u1eb7c \u0111\u1ecbnh.<\/li><li><strong>Lu\u1ed3ng d\u1eef li\u1ec7u:<\/strong> Phi\u00ean b\u1ea3n ti\u00eau chu\u1ea9n \u0111\u00e3 cho ph\u00e9p \u0111o l\u01b0\u1eddng n\u0103m s\u1ef1 ki\u1ec7n b\u1ed5 sung b\u00ean c\u1ea1nh s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb trang, ch\u1eb3ng h\u1ea1n nh\u01b0 cu\u1ed9n ho\u1eb7c nh\u1ea5p v\u00e0o li\u00ean k\u1ebft b\u00ean ngo\u00e0i.<\/li><li><strong>H\u00ecnh \u1ea3nh h\u00f3a (Visualization):<\/strong> Trong m\u00f4-\u0111un ph\u00e2n t\u00edch m\u1edbi, c\u00f3 c\u00e1c kh\u1ea3 n\u0103ng ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 tr\u1ef1c quan h\u00f3a, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00ecnh \u1ea3nh h\u00f3a k\u00eanh, b\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 bi\u1ec3u \u0111\u1ed3 ph\u00e2n t\u00e1n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c t\u00ednh n\u0103ng trong Google Analytics 4 (GA4) kh\u00e1c v\u1edbi Universal Analytics (UA) nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>T\u1eacP TRUNG V\u00c0O NG\u01af\u1edcI D\u00d9NG B\u1eaeT \u0110\u1ea6U C\u00c1C PH\u1ea6N<\/p>\n\n\n\n<ul><li><strong>T\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng:<\/strong> GA4 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng, trong khi UA t\u1eadp trung v\u00e0o c\u00e1c phi\u00ean.<\/li><li><strong>C\u1ea5u tr\u00fac:<\/strong> Kh\u00f4ng c\u00f2n ch\u1ebf \u0111\u1ed9 xem d\u1eef li\u1ec7u v\u00e0 kh\u00f4ng c\u00f2n b\u1ed9 l\u1ecdc n\u1eefa, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc tr\u1ef1c ti\u1ebfp v\u00e0 m\u1edf r\u1ed9ng trong c\u00e1c b\u00e1o c\u00e1o (ph\u00e2n t\u00edch).<\/li><li><strong>Ph\u00e2n t\u00edch:<\/strong> C\u00e1c kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch n\u00f3i chung r\u1ed9ng h\u01a1n v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n.<\/li><li><strong>Ti\u00eau chu\u1ea9n h\u00f3a:<\/strong> C\u00e1c t\u01b0\u01a1ng t\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ea5p chu\u1ed9t, cu\u1ed9n, v.v. l\u00e0 \u201cn\u1eb1m ngo\u00e0i h\u1ed9p\u201d.<\/li><li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ti\u00eau chu\u1ea9n:<\/strong> M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t d\u1ec5 d\u00e0ng th\u00f4ng qua Trang ch\u1ee7&gt; S\u1ef1 ki\u1ec7n.<\/li><li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u00f9y ch\u1ec9nh:<\/strong> Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00f9y ch\u1ec9nh d\u01b0\u1edbi d\u1ea1ng c\u00e1c s\u1ef1 ki\u1ec7n ri\u00eang l\u1ebb v\u00e0 \u0111\u00e1nh d\u1ea5u ch\u00fang d\u01b0\u1edbi d\u1ea1ng m\u1ee5c ti\u00eau trong b\u01b0\u1edbc th\u1ee9 hai.<\/li><\/ul>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y b\u1ea3ng so s\u00e1nh c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google Analytics 4 v\u00e0 Universal Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n thi\u1ebft l\u1eadp Google Analytics 4 (GA4)<\/strong><\/h2>\n\n\n\n<p>NH\u1eacN \u0110\u01af\u1ee2C GIA \u0110\u00ccNH V\u1edaI S\u1ede H\u1eeeU GA4 M\u1edaI<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi d\u1eef li\u1ec7u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea3y v\u00e0o, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp Google Analytics 4. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau. T\u00f4i gi\u1ea3 s\u1eed r\u1eb1ng b\u1ea1n \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n Google Analytics. N\u1ebfu v\u1eady, b\u1ea1n c\u00f3 ba l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<ul><li>T\u00f9y ch\u1ecdn 1: B\u1ea1n n\u00e2ng c\u1ea5p l\u00ean Google Analytics 4 b\u1eb1ng t\u00e0i kho\u1ea3n hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh<\/li><li>T\u00f9y ch\u1ecdn 2: B\u1ea1n thi\u1ebft l\u1eadp Thu\u1ed9c t\u00ednh m\u1edbi trong t\u00e0i kho\u1ea3n hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh<\/li><li>T\u00f9y ch\u1ecdn 3: B\u1ea1n thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Analytics m\u1edbi v\u00e0 thi\u1ebft l\u1eadp Thu\u1ed9c t\u00ednh GA4 m\u1edbi<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec1 xu\u1ea5t n\u00ean ch\u1ecdn t\u00f9y ch\u1ecdn 1. Vi\u1ec7c n\u00e2ng c\u1ea5p l\u00ean GA4 kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i Thu\u1ed9c t\u00ednh Universal Analytics c\u0169 c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n kh\u00f4ng m\u1ea5t b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 ho\u1eb7c GA4, hi\u1ec7n l\u00e0 ti\u00eau chu\u1ea9n cho t\u1ea5t c\u1ea3 c\u00e1c Thu\u1ed9c t\u00ednh Analytics m\u1edbi. \u01afu \u0111i\u1ec3m c\u1ee7a Google Analytics 4 l\u00e0 g\u00ec? M\u00d4 H\u00ccNH D\u1eee LI\u1ec6U M\u1edaI CHO PH\u00c9P C\u00c1C PH\u00c2N T\u00cdCH LI\u00caN QUAN H\u01a0N V\u1edaI T\u1ea6M NH\u00ccN T\u1ed0T H\u01a0N Google Analytics 4 l\u00e0 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a Google Analytics. GA4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[934],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi [NEW UPDATE]<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 ho\u1eb7c GA4, hi\u1ec7n l\u00e0 ti\u00eau chu\u1ea9n cho t\u1ea5t c\u1ea3 c\u00e1c Thu\u1ed9c t\u00ednh Analytics m\u1edbi. Mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n \u00edch, t\u1ed1i \u01b0u h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb [nh\u1ea5n ngay]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi [NEW UPDATE]\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 ho\u1eb7c GA4, hi\u1ec7n l\u00e0 ti\u00eau chu\u1ea9n cho t\u1ea5t c\u1ea3 c\u00e1c Thu\u1ed9c t\u00ednh Analytics m\u1edbi. Mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n \u00edch, t\u1ed1i \u01b0u h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb [nh\u1ea5n ngay]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-18T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-26T01:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/04\/google-analytics-v4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi\",\"url\":\"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi\",\"name\":\"Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi [NEW UPDATE]\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-04-18T03:00:00+00:00\",\"dateModified\":\"2021-04-26T01:58:34+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Google Analytics 4 ho\u1eb7c GA4, hi\u1ec7n l\u00e0 ti\u00eau chu\u1ea9n cho t\u1ea5t c\u1ea3 c\u00e1c Thu\u1ed9c t\u00ednh Analytics m\u1edbi. 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