{"id":19032,"date":"2021-05-01T10:00:00","date_gmt":"2021-05-01T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19032"},"modified":"2021-04-27T14:03:54","modified_gmt":"2021-04-27T07:03:54","slug":"facebook-podcast-tinh-nang-moi-giup-facebook-chiem-linh-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-podcast-tinh-nang-moi-giup-facebook-chiem-linh-mang-xa-hoi","title":{"rendered":"Facebook PodCast – T\u00ednh n\u0103ng m\u1edbi gi\u00fap Facebook chi\u1ebfm l\u0129nh m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n

Facebook (NASDAQ: FB) v\u1eeba ti\u1ebft l\u1ed9 m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n \u00e2m thanh. C\u00e1c s\u1ea3n ph\u1ea9m ra m\u1eaft bao g\u1ed3m Ph\u00f2ng \u00e2m thanh tr\u1ef1c ti\u1ebfp. M\u1ed9t b\u1ea3n sao c\u1ee7a Clubhous. Kh\u1ea3 n\u0103ng nghe podcast trong \u1ee9ng d\u1ee5ng Facebook v\u00e0 c\u00e1c c\u00f4ng c\u1ee5. \u0110\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb c\u00e1c \u0111o\u1ea1n \u00e2m thanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trong Messenger ho\u1eb7c WhatsApp. Facebook PodCast s\u1ebd l\u00e0 t\u00ednh n\u0103ng \u0111\u1eafc l\u1ef1c th\u1ed1ng l\u0129nh m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Tr\u1ecdng t\u00e2m l\u1edbn c\u1ee7a nh\u1eefng l\u1ea7n ra m\u1eaft n\u00e0y l\u00e0 bi\u1ebfn Facebook tr\u1edf th\u00e0nh n\u01a1i \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o. C\u00f3 th\u1ec3 chia s\u1ebb t\u00e1c ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n cho vi\u1ec7c \u0111\u00f3. Facebook mu\u1ed1n tr\u1edf th\u00e0nh ng\u00f4i nh\u00e0 chung cho nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u00f3. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

K\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/strong><\/h2>\n\n\n\n

Facebook cho bi\u1ebft h\u1ecd \u0111\u00e3 c\u00f3 170 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i m\u1ed9t Trang cho podcast. Ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 nhi\u1ec1u podcast h\u01a1n v\u00e0 nhanh ch\u00f3ng kh\u00e1m ph\u00e1 c\u00e1c t\u1eadp c\u1ee7a h\u1ecd. Ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 Facebook th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Ph\u00f2ng \u00e2m thanh tr\u1ef1c ti\u1ebfp kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u. Clubhouse \u0111\u00e3 l\u00e0m cho h\u00ecnh th\u1ee9c n\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Twitter (NYSE: TWTR) \u0111\u00e3 sao ch\u00e9p n\u00f3 v\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u00e1c c\u0169ng \u0111ang kh\u00e1m ph\u00e1 \u0111\u1ecbnh d\u1ea1ng n\u00e0y. Nh\u01b0ng Facebook \u0111ang cung c\u1ea5p cho c\u00e1c podcasters, nh\u00e0 b\u00e1o v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00e1c. V\u1ec1 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u00e3 \u1edf tr\u00ean Facebook – v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 \u1edf tr\u00ean Facebook.<\/p>\n\n\n\n

Facebook c\u0169ng quan t\u00e2m \u0111\u1ebfn c\u00e1c b\u1ea3n tin. \u0110\u00f3 l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 ng\u01b0\u1eddi vi\u1ebft t\u1ea1o m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft h\u01a1n v\u1edbi \u0111\u1ed9c gi\u1ea3. H\u01a1n l\u00e0 m\u1ed9t blog hay \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Twitter g\u1ea7n \u0111\u00e2y \u0111\u00e3 tham gia v\u00e0o kh\u00f4ng gian v\u1edbi vi\u1ec7c mua l\u1ea1i Revue.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i \u0111\u1ec3 Facebook ph\u00e1t tri\u1ec3n <\/strong><\/h4>\n\n\n\n

C\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 Facebook tr\u1edf th\u00e0nh n\u01a1i \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u00f3 – \u00e2m thanh v\u00e0 ch\u1eef vi\u1ebft – thu h\u00fat v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 ki\u1ebfm m\u1ed9t s\u1ed1 ti\u1ec1n khi h\u1ecd \u1edf \u0111\u00f3. Facebook g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u00e3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o video v\u00e0 tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n

Trong m\u1ed9t g\u1ee3i \u00fd v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Mark Zuckerberg n\u00f3i v\u1edbi Casey Newton: “T\u00f4i ngh\u0129 r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t nh\u00e0 b\u00e1o ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u0103ng k\u00fd cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo d\u00f5i h\u1ecd tr\u1ea3i d\u00e0i c\u1ea3 b\u1ea3n tin v\u00e0 podcast. tr\u1edf th\u00e0nh m\u1ed9t th\u1ee9 th\u1ef1c s\u1ef1 m\u1ea1nh m\u1ebd. “<\/p>\n\n\n\n

Hi\u1ec7n t\u1ea1i, n\u1ed7 l\u1ef1c ki\u1ebfm ti\u1ec1n c\u1ee7a Facebook \u0111ang t\u1eadp trung v\u00e0o Ph\u00f2ng \u00e2m thanh tr\u1ef1c ti\u1ebfp. N\u01a1i s\u1ebd cho ph\u00e9p c\u00e1c m\u00e1y ch\u1ee7 ch\u1ea5p nh\u1eadn m\u1eb9o v\u00e0 trong t\u01b0\u01a1ng lai g\u1ea7n. S\u1ebd t\u00ednh ph\u00ed truy c\u1eadp m\u1ed9t l\u1ea7n ho\u1eb7c \u0111\u0103ng k\u00fd. Nh\u01b0ng n\u1ebfu Facebook nh\u1eadn th\u1ea5y s\u1ee9c h\u00fat v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 podcast. B\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 \u00e2m thanh m\u1edbi n\u00e0o ho\u1eb7c n\u1ec1n t\u1ea3ng b\u1ea3n tin. Th\u00ec Facebook c\u0169ng n\u00ean nhanh ch\u00f3ng cung c\u1ea5p cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng kh\u00e1n gi\u1ea3 \u0111\u00f3.<\/p>\n\n\n\n

Nh\u01b0ng c\u00e1c c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n s\u1ebd kh\u00f4ng tr\u1ef1c ti\u1ebfp mang l\u1ea1i l\u1ee3i \u00edch cho Facebook.<\/p>\n\n\n\n

Facebook \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec?<\/strong><\/h2>\n\n\n\n

Zuckerberg cho bi\u1ebft trong cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Newton: “Ph\u1ea7n l\u1edbn nh\u1ea5t trong c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t ph\u1ea7n nh\u1ecf n\u00e0o \u0111\u00f3 t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o”. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi s\u00e1ng t\u1ea1o s\u1eed d\u1ee5ng Facebook thay v\u00ec c\u00e1c n\u1ec1n t\u1ea3ng c\u1ea1nh tranh nh\u01b0 Substack, Revue ho\u1eb7c Patreon – kh\u00f4ng tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu cho Facebook.<\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n

Substack \u0111\u00e3 t\u1ea1o ra t\u1ed5ng doanh thu 15 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m ngo\u00e1i. N\u00f3 gi\u1eef 10%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,5 tri\u1ec7u \u0111\u00f4 la. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 r\u1ea5t nhi\u1ec1u cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1ecf. N\u00f3 th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ed7i l\u00e0m tr\u00f2n c\u1ee7a Facebook.<\/p>\n\n\n\n

Nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed7i nh\u00e0 v\u0103n t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tr\u00ean Substack, ho\u1eb7c c\u00e1 nh\u00e2n t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean Clubhouse ho\u1eb7c Discord, ho\u1eb7c podcaster thu th\u1eadp \u0111\u0103ng k\u00fd v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd tr\u00ean Patreon, \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng b\u1ecb m\u1ea5t t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook.<\/p>\n\n\n\n

“N\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 s\u1edf th\u00edch c\u1ee7a ch\u00fang t\u00f4i trong kh\u00f4ng gian, ch\u00fang t\u00f4i mu\u1ed1n lo\u1ea1i h\u00ecnh s\u00e1ng t\u1ea1o n\u00e0y ph\u00e1t tri\u1ec3n m\u1ea1nh”, Zuckerberg n\u00f3i. “Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 v\u1ec1 c\u01a1 b\u1ea3n gi\u00fap th\u00fac \u0111\u1ea9y c\u00e1c k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, gi\u00fap x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, gi\u00fap m\u1ecdi ng\u01b0\u1eddi mang \u0111\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi nh\u1eefng \u0111i\u1ec1u \u0111\u1ec3 n\u00f3i v\u00e0 chia s\u1ebb, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 cu\u1ed1i c\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh b\u00e1nh v\u00e0 b\u01a1 c\u1ee7a nh\u1eefng g\u00ec ch\u00fang t\u00f4i l\u00e0m.”<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u1edbn m\u1ea1nh g\u1ed3m nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung cao c\u1ea5p tr\u00ean Facebook s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o gia t\u0103ng cho c\u00f4ng ty. \u0110\u00f3 l\u00e0 n\u01a1i c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ti\u1ec1n th\u1ef1c s\u1ef1.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi s\u00e1ng t\u1ea1o mu\u1ed1n s\u1eed d\u1ee5ng Facebook; ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u1ec1n t\u1ea3ng kh\u00e1c. C\u00f3 ngh\u0129a l\u00e0 Facebook s\u1ebd kh\u00f4ng m\u1ea5t th\u1eddi gian tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 Clubhouse ho\u1eb7c Twitter. V\u00ec v\u1eady, n\u00f3 c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ed9ng th\u00e1i ph\u00f2ng th\u1ee7 \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

C\u1ed5 phi\u1ebfu<\/strong><\/h4>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu FAANG. \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e0i ch\u00ednh c\u1ee7a Facebook c\u00f3 th\u1ec3 kh\u00f3 x\u00e1c \u0111\u1ecbnh. V\u00ec nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 m\u1ee9c \u0111\u1ed9 Facebook c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u00f3. N\u1ebfu Facebook cung c\u1ea5p c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt quan tr\u1ecdng.T\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean so s\u00e1nh ch\u00fang v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o. Ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u1ea1nh tranh. Ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Facebook.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c tr\u1edf th\u00e0nh trung t\u00e2m \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o k\u1ebft n\u1ed1i v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty, nh\u01b0ng \u0111\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ngu\u1ed3n doanh thu \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Facebook<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n