{"id":19191,"date":"2021-05-07T15:30:00","date_gmt":"2021-05-07T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19191"},"modified":"2021-11-22T17:22:38","modified_gmt":"2021-11-22T10:22:38","slug":"floc-cua-google-la-gi-va-no-se-theo-doi-ban-truc-tuyen-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/floc-cua-google-la-gi-va-no-se-theo-doi-ban-truc-tuyen-nhu-the-nao","title":{"rendered":"FLOC GOOGLE &#8211; \u201cNG\u00d4I SAO M\u1edaI\u201d trong tham v\u1ecdng thay th\u1ebf COOKIE"},"content":{"rendered":"\n<p>Cookie c\u1ee7a b\u00ean th\u1ee9 ba s\u1eafp tuy\u1ec7t ch\u1ee7ng. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u00ednh n\u0103ng theo d\u00f5i s\u1ebd bi\u1ebfn m\u1ea5t. <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> \u0111ang gi\u1edbi thi\u1ec7u m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i m\u1edbi c\u00f3 t\u00ean g\u1ecdi l\u00e0 Federated Learning of Cohorts (Li\u00ean \u0111o\u00e0n H\u1ecdc t\u1eadp, hay Google FLoC). Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u00e1ng ki\u1ebfn \u200b\u200b\u201cprivacy sandbox\u201d m\u00e0 h\u1ecd \u0111\u00e3 c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 2019. Google tuy\u00ean b\u1ed1 vi\u1ec7c thay th\u1ebf cookie s\u1ebd b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/floc-google-ho-tro-google-ads.png\" alt=\"FLoC Google l\u00e0 g\u00ec ? S\u1ebd theo d\u00f5i b\u1ea1n Online nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-19211\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/floc-google-ho-tro-google-ads.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/floc-google-ho-tro-google-ads-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/floc-google-ho-tro-google-ads-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/floc-google-ho-tro-google-ads-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>FLoC Google s\u1ebd thay th\u1ebf Cookie<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FLoC l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>V\u1edbi vi\u1ec7c cookie theo d\u00f5i \u0111ang gi\u1ea3m. M\u1ed9t ph\u1ea7n do nhi\u1ec1u tr\u00ecnh duy\u1ec7t ch\u1eb7n cookie c\u1ee7a b\u00ean th\u1ee9 ba theo m\u1eb7c \u0111\u1ecbnh. Google mu\u1ed1n \u0111\u01b0a ra m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng cho c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 l\u00fd do FLoC xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p>FLoC cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi m\u00e0 kh\u00f4ng c\u1ea7n cookie. N\u00f3 ch\u1ea1y trong tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a Google v\u00e0 theo d\u00f5i h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, n\u00f3 ch\u1ec9 \u0111\u1ecbnh l\u1ecbch s\u1eed tr\u00ecnh duy\u1ec7t \u0111\u00f3 m\u1ed9t s\u1ed1 nh\u1eadn d\u1ea1ng. Th\u00eam n\u00f3 v\u00e0o m\u1ed9t nh\u00f3m c\u00e1c tr\u00ecnh duy\u1ec7t kh\u00e1c c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cnh\u00f3m thu\u1ea7n t\u1eadp\u201d. Gi\u1ea3 s\u1eed, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c h\u00e0nh vi m\u00e0 m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t nh\u00f3m chia s\u1ebb m\u00e0 kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1 nh\u00e2n trong nh\u00f3m \u0111\u00f3. V\u00ec tr\u00ecnh duy\u1ec7t c\u1ee7a m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t ID \u1ea9n danh.<\/p>\n\n\n\n<p>ID nh\u00f3m thu\u1ea7n t\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n l\u1ea1i h\u00e0ng tu\u1ea7n. Cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft m\u1edbi v\u1ec1 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd h\u00e0ng tu\u1ea7n. <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\"><strong>Google<\/strong><\/a> tuy\u00ean b\u1ed1 r\u1eb1ng v\u00ec s\u1ebd c\u00f3 h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi trong m\u1ed7i nh\u00f3m. N\u00ean kh\u00f4ng th\u1ec3 ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi n\u00e0o ra kh\u1ecfi nh\u00f3m v\u00e0 gh\u00e9p n\u1ed1i v\u1edbi d\u1eef li\u1ec7u duy\u1ec7t web duy nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u01b0\u1eddng h\u1ee3p FLoC-ing<\/strong><\/h2>\n\n\n\n<p>Google cho bi\u1ebft FLoC s\u1ebd cho ph\u00e9p c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a; m\u00e0 kh\u00f4ng c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u00e0ng bu\u1ed9c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch g\u00e1n cho m\u1ed7i tr\u00ecnh duy\u1ec7t m\u1ed9t ID \u1ea9n danh. Sau \u0111\u00f3 th\u00eam ID \u0111\u00f3 v\u00e0o m\u1ed9t nh\u00f3m l\u1edbn. N\u01a1i ch\u1ec9 c\u00e1c m\u1eabu t\u1ed5ng th\u1ec3 m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, \u00fd t\u01b0\u1edfng l\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a b\u1ea1n s\u1ebd v\u1eabn c\u00f2n nguy\u00ean v\u1eb9n. Trong khi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu th\u1eed nghi\u1ec7m b\u1eb1ng ch\u1ee9ng v\u1ec1 kh\u00e1i ni\u1ec7m c\u1ee7a h\u1ecd l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra. FLoC s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t thu\u1eadt to\u00e1n g\u1ecdi l\u00e0 SimHash. \u0110\u1ec3 t\u1ea1o ID ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ec9 \u0111\u1ecbnh m\u1ecdi ng\u01b0\u1eddi v\u00e0o nh\u00f3m thu\u1ea7n t\u1eadp. SimHash ban \u0111\u1ea7u \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 s\u1eed d\u1ee5ng b\u1edfi tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u web c\u1ee7a Google. \u0110\u1ec3 t\u00ecm c\u00e1c trang web g\u1ea7n gi\u1ed1ng h\u1ec7t nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-cookies\/\">Google Ads Cookies \u2013 c\u00e1nh c\u1eeda \u0111ang kh\u00e9p l\u1ea1i cho marketer<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cookies-chrome-mieng-banh-het-han-trong-marketing\/\">Cookies Chrome: Mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n trong marketing<\/a><\/li><\/ul>\n\n\n\n<p>V\u00ec \u0111i\u1ec1u n\u00e0y x\u1ea3y ra tr\u00ean m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n. N\u00ean d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean m\u00e1y ch\u1ee7. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ed1i lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 li\u00ean quan \u0111\u1ebfn cookie c\u1ee7a b\u00ean th\u1ee9 ba. M\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gh\u00e9p n\u1ed1i v\u1edbi t\u1eebng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef theo c\u00e1c giao th\u1ee9c b\u1ea3o m\u1eadt kh\u00f4ng r\u00f5 r\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00f4ng x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Google c\u0169ng tuy\u00ean b\u1ed1 r\u1eb1ng c\u00e1c nh\u00f3m thu\u1ea7n t\u1eadp c\u00f3 \u201cn\u1ed9i dung nh\u1ea1y c\u1ea3m cao\u201d s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. N\u1ebfu ai \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean truy c\u1eadp trang web y t\u1ebf ho\u1eb7c trang web th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng n\u1ed9i dung t\u00f4n gi\u00e1o ho\u1eb7c ch\u00ednh tr\u1ecb. Th\u00f4ng tin \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00eam h\u1ecd v\u00e0o nh\u00f3m thu\u1ea7n t\u1eadp, s\u1ebd v\u1eabn \u1edf ch\u1ebf \u0111\u1ed9 ri\u00eang t\u01b0.<\/p>\n\n\n\n<p>Theo m\u1ed9t tuy\u00ean b\u1ed1 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Marshall Vale, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> SandBox:<\/p>\n\n\n\n<p>\u201cTr\u01b0\u1edbc khi m\u1ed9t nh\u00f3m \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, Chrome s\u1ebd ph\u00e2n t\u00edch n\u00f3 \u0111\u1ec3 xem li\u1ec7u nh\u00f3m \u0111\u00f3 c\u00f3 \u0111ang truy c\u1eadp c\u00e1c trang c\u00f3 ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m, ch\u1eb3ng h\u1ea1n nh\u01b0 trang web y t\u1ebf ho\u1eb7c trang web c\u00f3 n\u1ed9i dung ch\u00ednh tr\u1ecb ho\u1eb7c t\u00f4n gi\u00e1o, v\u1edbi t\u1ef7 l\u1ec7 cao hay kh\u00f4ng. N\u1ebfu v\u1eady, Chrome \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m thu\u1ea7n t\u1eadp s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n t\u00ecm hi\u1ec3u nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng mua n\u00f3<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 b\u1ec1 ngo\u00e0i c\u00f3 v\u1ebb l\u00e0nh t\u00ednh nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i l\u00ean ti\u1ebfng ph\u1ea3n \u0111\u1ed1i FLoC. Trong m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 t\u1ef1a \u0111\u1ec1 \u201cGoogle\u2019s FLoC Is a Terrible Idea\u201d. Electronic Frontier Foundation (EFF) n\u00f3i r\u1eb1ng Google \u0111ang s\u1eed d\u1ee5ng s\u1ef1 ph\u00e2n \u0111\u00f4i sai l\u1ea7m khi n\u00f3i \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n\n\n\n<p>T\u00e1c gi\u1ea3 b\u00e0i b\u00e1o Bennett Cyphers vi\u1ebft: \u201cThay v\u00ec ph\u00e1t minh l\u1ea1i b\u00e1nh xe theo d\u00f5i, ch\u00fang ta n\u00ean t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n m\u00e0 kh\u00f4ng g\u1eb7p ph\u1ea3i v\u00f4 s\u1ed1 v\u1ea5n \u0111\u1ec1 v\u1ec1 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. Anh \u1ea5y l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c t\u00f9y ch\u1ecdn c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng th\u00e0nh \u201cB\u1ea1n c\u00f3 theo d\u00f5i c\u0169 ho\u1eb7c theo d\u00f5i m\u1edbi\u201d \u2014ch\u1ec9 n\u00ean kh\u00f4ng theo d\u00f5i, kho\u1ea3ng th\u1eddi gian.<\/p>\n\n\n\n<p>V\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c t\u1ecf ra \u0111\u1ed3ng \u00fd. Mozilla, c\u00f4ng ty \u0111\u1ee9ng sau tr\u00ecnh duy\u1ec7t web Firefox, \u0111\u00e3 n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng \u00e1p d\u1ee5ng FLoC, m\u1eb7c d\u00f9 h\u1ecd \u0111ang xem x\u00e9t c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0. C\u00e1c tr\u00ecnh duy\u1ec7t \u0111\u00e3 ph\u00e2n nh\u00e1nh t\u1eeb Chrome, nh\u01b0 Brave v\u00e0 Vivaldi, s\u1ebd kh\u00f4ng tri\u1ec3n khai n\u00f3. Apple c\u0169ng \u0111\u00e3 n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng n\u00f3 trong tr\u00ecnh duy\u1ec7t Safari c\u1ee7a m\u00ecnh. K\u1ec3 t\u1eeb th\u00e1ng 4 n\u0103m 2021, Microsoft \u0111\u00e3 v\u00f4 hi\u1ec7u h\u00f3a t\u00ednh n\u0103ng n\u00e0y trong Microsoft Edge, tr\u00ecnh duy\u1ec7t c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Chromium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed1i quan t\u00e2m m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/strong><\/h2>\n\n\n\n<p>Cyphers vi\u1ebft r\u1eb1ng m\u1eb7c d\u00f9 FLoC c\u00f3 th\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng \u1edf ch\u1ebf \u0111\u1ed9 b\u00e1n \u1ea9n danh. Nh\u01b0ng n\u00f3 t\u1ea1o ra nh\u1eefng lo ng\u1ea1i m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. B\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u0169 trong khi v\u1eabn gi\u1eef c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. M\u1ed9t trong nh\u1eefng m\u1ed1i quan t\u00e2m \u0111\u00f3 l\u00e0 l\u1ea5y d\u1ea5u v\u00e2n tay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ea5y d\u1ea5u v\u00e2n tay<\/strong><\/h2>\n\n\n\n<p>L\u1ea5y d\u1ea5u v\u00e2n tay tr\u00ecnh duy\u1ec7t l\u00e0 kh\u1ea3 n\u0103ng l\u1ea5y c\u00e1c ph\u1ea7n th\u00f4ng tin ri\u00eang bi\u1ec7t t\u1eeb tr\u00ecnh duy\u1ec7t c\u1ee7a ai \u0111\u00f3. X\u00e2y d\u1ef1ng ch\u00fang th\u00e0nh m\u1ed9t s\u1ed1 nh\u1eadn d\u1ea1ng \u0111\u00e1ng tin c\u1eady cho m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3. H\u00e0nh vi duy\u1ec7t web c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u1ed9c \u0111\u00e1o. B\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u00e2n tay v\u00ec h\u00e0nh vi \u0111\u00f3 khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi nh\u00f3m.<\/p>\n\n\n\n<p>V\u00ec FLoC Google c\u00f3 h\u00e0nh vi duy\u1ec7t web c\u1ee7a b\u1ea1n. S\u1ebd s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o m\u00e3 nh\u1eadn d\u1ea1ng tr\u01b0\u1edbc khi ch\u1ec9 \u0111\u1ecbnh b\u1ea1n v\u00e0o m\u1ed9t nh\u00f3m. Cyphers l\u1eadp lu\u1eadn r\u1eb1ng b\u1ea5t k\u1ef3 ai mu\u1ed1n theo d\u00f5i b\u1ea1n \u0111\u1ec1u \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m cho h\u1ecd. M\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111ang c\u1ed1 g\u1eafng theo d\u00f5i m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Chrome tr\u01b0\u1edbc FLoC s\u1ebd ph\u1ea3i ch\u1ecdn h\u1ecd t\u1eeb nh\u00f3m h\u00e0ng tri\u1ec7u. M\u1ed9t nh\u00f3m thu\u1ea7n t\u1eadp ch\u1ec9 c\u00f3 v\u00e0i ngh\u00ecn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u1eef li\u1ec7u &#8220;D\u00e2n ch\u1ee7 h\u00f3a&#8221;<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, FLoC <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google<\/strong><\/a> ph\u1ea3i chia s\u1ebb d\u1eef li\u1ec7u thu\u1ea7n t\u1eadp c\u1ee7a b\u1ea1n. \u0110\u00f4i khi, n\u00f3 s\u1ebd chia s\u1ebb d\u1eef li\u1ec7u \u0111\u00f3 v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng b\u1ea1n t\u1eeb th\u00f4ng tin \u0111\u0103ng nh\u1eadp c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u0103ng nh\u1eadp v\u00e0o m\u1ed9t trang web b\u1eb1ng Google. \u0110\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5, th\u00ec th\u00f4ng tin nh\u01b0 t\u00ean v\u00e0 th\u00f4ng tin \u0111\u0103ng nh\u1eadp c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u. Th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eafn ID nh\u00f3m c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c cho l\u00e0 \u1ea9n danh, v\u1edbi h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Cyphers l\u1eadp lu\u1eadn r\u1eb1ng lo\u1ea1i th\u00f4ng tin \u0111a ng\u1eef c\u1ea3nh n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng k\u1ebb theo d\u00f5i b\u1ea5t h\u1ee3p ph\u00e1p hi\u1ec7u qu\u1ea3 h\u01a1n. Anh \u1ea5y c\u0169ng n\u00f3i r\u1eb1ng vi\u1ec7c m\u1ecdi trang web b\u1ea1n truy c\u1eadp bi\u1ebft m\u1ecdi th\u1ee9 v\u1ec1 b\u1ea1n. Trong l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec:<\/p>\n\n\n\n<p>\u201cB\u1ea1n n\u00ean c\u00f3 quy\u1ec1n tr\u00ecnh b\u00e0y c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a b\u1ea3n s\u1eafc c\u1ee7a b\u1ea1n trong c\u00e1c b\u1ed1i c\u1ea3nh kh\u00e1c nhau. N\u1ebfu b\u1ea1n truy c\u1eadp m\u1ed9t trang web \u0111\u1ec3 bi\u1ebft th\u00f4ng tin y t\u1ebf\u2026 th\u00ec kh\u00f4ng c\u00f3 l\u00fd do g\u00ec m\u00e0 trang web \u0111\u00f3 c\u1ea7n bi\u1ebft ch\u00ednh tr\u1ecb c\u1ee7a b\u1ea1n l\u00e0 g\u00ec \u201d.<\/p>\n\n\n\n<p>Google \u0111ang ch\u1ea1y th\u1eed nghi\u1ec7m FLoC tr\u00ean kho\u1ea3ng 0,5% ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00e1c khu v\u1ef1c. Bao g\u1ed3m \u00dac, Brazil, Canada, \u1ea4n \u0110\u1ed9, Indonesia, Nh\u1eadt B\u1ea3n, Mexico, New Zealand, Philippines v\u00e0 Hoa K\u1ef3. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra xem li\u1ec7u b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 t\u1ea1i trang web c\u1ee7a EFF \u201cT\u00f4i c\u00f3 b\u1ecb FLoC kh\u00f4ng?\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cookie c\u1ee7a b\u00ean th\u1ee9 ba s\u1eafp tuy\u1ec7t ch\u1ee7ng. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u00ednh n\u0103ng theo d\u00f5i s\u1ebd bi\u1ebfn m\u1ea5t. Google \u0111ang gi\u1edbi thi\u1ec7u m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i m\u1edbi c\u00f3 t\u00ean g\u1ecdi l\u00e0 Federated Learning of Cohorts (Li\u00ean \u0111o\u00e0n H\u1ecdc t\u1eadp, hay Google FLoC). Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u00e1ng ki\u1ebfn \u200b\u200b\u201cprivacy sandbox\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FLOC GOOGLE l\u00e0 g\u00ec ? - \u201cNG\u00d4I SAO M\u1edaI\u201d trong tham v\u1ecdng thay th\u1ebf COOKIE<\/title>\n<meta name=\"description\" content=\"FloC Google l\u00e0 g\u00ec ? M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i m\u1edbi c\u00f3 t\u00ean g\u1ecdi l\u00e0 Federated Learning of Cohorts (Li\u00ean \u0111o\u00e0n H\u1ecdc t\u1eadp, hay Google FLoC) gi\u00fap h\u1ed7 tr\u1ee3 Google Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/floc-cua-google-la-gi-va-no-se-theo-doi-ban-truc-tuyen-nhu-the-nao\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLOC GOOGLE l\u00e0 g\u00ec ? - \u201cNG\u00d4I SAO M\u1edaI\u201d trong tham v\u1ecdng thay th\u1ebf COOKIE\" \/>\n<meta property=\"og:description\" content=\"FloC Google l\u00e0 g\u00ec ? 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