{"id":19450,"date":"2021-05-17T14:00:00","date_gmt":"2021-05-17T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19450"},"modified":"2023-08-11T16:46:02","modified_gmt":"2023-08-11T09:46:02","slug":"5-case-study-social-media-day-cam-hung-tu-cac-cong-ty-lon","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-case-study-social-media-day-cam-hung-tu-cac-cong-ty-lon","title":{"rendered":"5 Case Study Social Media \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn"},"content":{"rendered":"\n<p>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i li\u00ean t\u1ee5c gi\u00e0nh \u0111\u01b0\u1ee3c \u0111i\u1ec3m cao nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb RedBull \u0111\u1ebfn Oreo, Lululemon \u0111\u1ebfn Nike v\u00e0 KLM \u0111\u1ebfn KFC. C\u00e1c Case study Social Media t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn sau \u0111\u00e2y c\u0169ng n\u00ean n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/social-media-case-study-tu-cac-cong-ty-lon.png\" alt=\"5 Case Study Social Media \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn\" class=\"wp-image-19471\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/social-media-case-study-tu-cac-cong-ty-lon.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/social-media-case-study-tu-cac-cong-ty-lon-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/social-media-case-study-tu-cac-cong-ty-lon-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/social-media-case-study-tu-cac-cong-ty-lon-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Patagonia<\/strong><\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o ngo\u00e0i tr\u1eddi do t\u01b0 nh\u00e2n s\u1edf h\u1eefu n\u00e0y kh\u00f4ng s\u1ea3n xu\u1ea5t \u00e1o kho\u00e1c. V\u00ec m\u1ee5c \u0111\u00edch b\u00e1n \u00e1o kho\u00e1c. V\u00e0 n\u00f3 kh\u00f4ng ti\u1ebfp th\u1ecb v\u00ec l\u1ee3i \u00edch ti\u1ebfp th\u1ecb, b\u1eb1ng ch\u1ee9ng l\u00e0 n\u00f3 \u0111\u00e3 t\u1ea9y chay qu\u1ea3ng c\u00e1o Facebook v\u00e0o n\u0103m ngo\u00e1i.<\/p>\n\n\n\n<p>Alex Weller, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i MAD \/\/ Fest 2020 cho bi\u1ebft: \u201cH\u00e0nh \u0111\u1ed9ng l\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 l\u00e0m n\u1ec1n t\u1ea3ng cho t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c ch\u00fang t\u00f4i l\u00e0m. Ch\u1eafc ch\u1eafn l\u00e0 t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb m\u00e0 ch\u00fang t\u00f4i l\u00e0m. Thay v\u00ec k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, Patagonia truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 n\u00f3 v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u1ef1c hi\u1ec7n. \u0110\u1ec3 b\u1ea3o v\u1ec7 h\u00e0nh tinh th\u00f4ng qua n\u1ed9i dung d\u00e0i v\u00e0 h\u00ecnh \u1ea3nh to\u00e0n c\u1ea3nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"427\" height=\"886\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-40.png\" alt=\"Patagonia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i social media\" class=\"wp-image-19461\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-40.png 427w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-40-145x300.png 145w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Case Study Social Media<\/em><\/p>\n\n\n\n<p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, Patagonia g\u1eafn v\u1edbi \u00e1o vest c\u1ee7a m\u00ecnh nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n. Wo v\u1edbi nh\u1eefng chi\u1ebfc \u00e1o l\u00f4ng c\u1eebu ch\u1ed1ng \u1ea9m cho gi\u00f3. Thay v\u00ec qu\u1ea7n \u00e1o, ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a n\u00f3 b\u00e1n v\u1edbi t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean trong m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 cam k\u1ebft h\u00e0nh \u0111\u1ed9ng v\u00ec m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng<\/strong><\/p>\n\n\n\n<ul>\n<li>\u0110\u1eebng ti\u1ebfp th\u1ecb v\u00ec l\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb. Quay l\u1ea1i tin nh\u1eafn c\u1ee7a b\u1ea1n v\u1edbi m\u1ee5c \u0111\u00edch.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng xung quanh c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sephora<\/strong><\/h2>\n\n\n\n<p>Sephora lu\u00f4n c\u00f3 m\u1eb7t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u0103m ngo\u00e1i, th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Instagram \u0111\u1ec3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng x\u00e3 h\u1ed9i, ho\u00e0n ch\u1ec9nh v\u1edbi vi\u1ec7c t\u00edch h\u1ee3p ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n\n\n\n<p>N\u0103m ngo\u00e1i, nh\u1eefng c\u00e1o bu\u1ed9c v\u1ec1 th\u00e0nh ki\u1ebfn \u200b\u200bch\u1ee7ng t\u1ed9c v\u00e0 nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch v\u1ec1 s\u1ef1 thi\u1ebfu \u0111a d\u1ea1ng; \u0111\u00e3 th\u00fac \u0111\u1ea9y Sephora m\u1edf m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng. \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o th\u00e1ng 11, b\u00e1o c\u00e1o \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb: \u201cS\u1ef1 \u0111a d\u1ea1ng ch\u1ee7ng t\u1ed9c h\u1ea1n ch\u1ebf gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb, h\u00e0ng h\u00f3a v\u00e0 b\u00e1n l\u1ebb d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ed1i x\u1eed lo\u1ea1i tr\u1eeb\u201d.<\/p>\n\n\n\n<p>C\u00f4ng ty cam k\u1ebft s\u1ebd ph\u00ea chu\u1ea9n s\u1ef1 kh\u00f4ng c\u00f4ng b\u1eb1ng n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c h\u01b0\u1edbng d\u1eabn ti\u1ebfp th\u1ecb v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n v\u00e0 s\u1ef1 \u0111a d\u1ea1ng trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m. N\u00f3 c\u0169ng c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng cam k\u1ebft 15% b\u1eb1ng c\u00e1ch h\u1ed7 tr\u1ee3 v\u00e0 n\u00e2ng cao c\u00e1c doanh nghi\u1ec7p thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a ng\u01b0\u1eddi da \u0111en, bao g\u1ed3m c\u1ea3 th\u00f4ng qua Accelerate Bootcamp, 100% BIPOC trong n\u0103m nay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"422\" height=\"791\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-41.png\" alt=\"chi\u1ebfn d\u1ecbch Sephora social media case study\" class=\"wp-image-19462\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-41.png 422w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-41-160x300.png 160w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Case Study Social Media<\/em><\/p>\n\n\n\n<p>Nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 \u0111a d\u1ea1ng c\u0169ng s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n trong \u1ea5n b\u1ea3n n\u0103m nay c\u1ee7a #SephoraSquad, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i b\u1ed9 nh\u1eb1m khai th\u00e1c v\u00e0 n\u1eafm b\u1eaft s\u1ee9c m\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb c\u00f3 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. Ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2019, \u201cv\u01b0\u1eddn \u01b0\u01a1m ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng\u201d mang \u0111\u1ebfn \u201cnh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o, kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ecdc, xin l\u1ed7i v\u00e0 kh\u00f4ng xin l\u1ed7i\u201d, tr\u1ef1c thu\u1ed9c c\u00e1nh c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>N\u00f3 \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00e0nh qu\u1ea3 t\u1eeb ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n. Chi\u1ebfn d\u1ecbch Color Under the Lights c\u1ee7a c\u00f4ng ty \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ee9c t\u0103ng 8% v\u1ec1 \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul>\n<li>S\u1edf h\u1eefu sai l\u1ea7m v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch tr\u1ef1c di\u1ec7n<\/li>\n\n\n\n<li>Ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n c\u00f3 nh\u1eefng l\u1ee3i \u00edch s\u00e2u r\u1ed9ng<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spotify<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi coi Spotify l\u00e0 m\u1ed9t k\u00eanh x\u00e3 h\u1ed9i theo \u0111\u00fang ngh\u0129a c\u1ee7a n\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng qu\u00e1 xa v\u1eddi. C\u00f9ng v\u1edbi vi\u1ec7c th\u00eam t\u00ednh n\u0103ng C\u00e2u chuy\u1ec7n v\u00e0o \u1ee9ng d\u1ee5ng v\u00e0o n\u0103m ngo\u00e1i, c\u00f4ng ty c\u0169ng \u0111\u00e3 mua l\u1ea1i Ph\u00f2ng thay \u0111\u1ed3 \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi Clubhouse trong kh\u00f4ng gian \u00e2m thanh tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb cho Spotify, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u1ee9ng d\u1ee5ng. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Apple Music, Spotify gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ngh\u1ec7 s\u0129 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. H\u1ed3 s\u01a1 ngh\u1ec7 s\u0129 bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c k\u00eanh x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a n\u1ec1n t\u1ea3ng v\u1edbi Facebook, Instagram, Snapchat, Whatsapp, Twitter v\u00e0 c\u00e1c trang web kh\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap chia s\u1ebb v\u00e0 qu\u1ea3ng c\u00e1o \u00e2m nh\u1ea1c li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"774\" height=\"385\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42.png\" alt=\"\" class=\"wp-image-19463\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42.png 774w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42-300x149.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42-768x382.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42-324x160.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-42-610x303.png 610w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Case Study Social Media<\/em><\/p>\n\n\n\n<p>Spotify g\u1eb7p g\u1ee1 m\u1ecdi ng\u01b0\u1eddi \u1edf n\u01a1i h\u1ecd mu\u1ed1n kh\u00e1m ph\u00e1 \u00e2m nh\u1ea1c. Will Page, c\u1ef1u nh\u00e0 kinh t\u1ebf tr\u01b0\u1edfng c\u1ee7a Spotify cho bi\u1ebft: \u201c\u0110\u1ed1i v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u1ebb \u0111\u00e3 l\u1edbn l\u00ean v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e0nh tr\u00ecnh \u00e2m nh\u1ea1c c\u1ee7a h\u1ecd b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i h\u1ecd kh\u00e1m ph\u00e1 ra \u00e2m nh\u1ea1c\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"950\" height=\"532\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-43.png\" alt=\"\" class=\"wp-image-19464\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-43.png 950w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-43-300x168.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-43-768x430.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-43-610x342.png 610w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c Spotify v\u01b0\u1ee3t tr\u1ed9i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? N\u00f3 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0m ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i cho h\u1ecd. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Th\u1ebb khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bnh\u01b0 chi\u1ebfn d\u1ecbch Spotify Wrapped cu\u1ed1i n\u0103m. Bi\u1ebfn ngh\u1ec7 s\u0129 th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 ng\u01b0\u1eddi nghe th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"295\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-44-300x295.png\" alt=\"\" class=\"wp-image-19465\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-44-300x295.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-44.png 540w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Case Study Social Media<\/em><\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng<\/strong><\/p>\n\n\n\n<ul>\n<li>G\u1eb7p g\u1ee1 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u1edf n\u01a1i h\u1ecd d\u1ec5 ti\u1ebfp thu nh\u1ea5t<\/li>\n\n\n\n<li>Cung c\u1ea5p cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n nh\u1eefng c\u00f4ng c\u1ee5 h\u1ecd c\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ben &amp; Jerrys<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u1ee7 ti\u00eau chu\u1ea9n l\u00e0 m\u1ed9t c\u00f4ng ty l\u1edbn, nh\u00e0 s\u1ea3n xu\u1ea5t kem c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Vermont n\u00e0y lu\u00f4n c\u00f3 kh\u00f4ng kh\u00ed c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a n\u00f3 c\u0169ng kh\u00f4ng kh\u00e1c g\u00ec.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi h\u01b0\u01a1ng v\u1ecb nguy\u00ean b\u1ea3n, th\u01a1m ngon, nh\u01b0ng \u0111i\u1ec1u kh\u00e1c bi\u1ec7t gi\u1eefa Ben &amp; Jerry\u2019s v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. \u201cNhi\u1ec1u n\u0103m tr\u01b0\u1edbc, [\u0111\u1ed3ng s\u00e1ng l\u1eadp] Ben [Cohen] \u0111\u00e3 hi\u1ec3u r\u00f5 r\u1eb1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 xung quanh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb,\u201d Christopher Miller, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty, n\u00f3i v\u1edbi Harvard Business \u00d4n t\u1eadp. \u201cCh\u00fang t\u00f4i l\u00e0m m\u1ed9t m\u00f3n kem tuy\u1ec7t v\u1eddi. Nh\u01b0ng \u0111i\u1ec1u th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 t\u00ecnh y\u00eau \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i tin t\u01b0\u1edfng. \u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00f4ng ty c\u00f3 quan \u0111i\u1ec3m v\u1eefng ch\u1eafc v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f4ng c\u1ed9ng, v\u1edbi c\u00e1c ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng cho th\u1ea5y m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd x\u00e3 h\u1ed9i c\u00f2n ng\u1eafn. C\u00f3 m\u1ed9t ch\u00fat c\u1ea3m gi\u00e1c r\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch b\u1edfi c\u00e1c nh\u00f3m PR qu\u00e1 m\u1ee9c. H\u1ecd c\u0169ng kh\u00f4ng \u0111\u1ecdc nh\u01b0 ki\u1ec3u vi\u1ebft l\u00e1ch hay ch\u1ee7 ngh\u0129a l\u01b0\u1eddi bi\u1ebfng. \u0110i\u1ec1u quan tr\u1ecdng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c B Corp ch\u1ee9ng nh\u1eadn c\u0169ng \u0111i b\u1ed9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"501\" height=\"803\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-45.png\" alt=\"Ben &amp; Jerrys social media case study\" class=\"wp-image-19467\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-45.png 501w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-45-187x300.png 187w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Case Study Social Media<\/em><\/p>\n\n\n\n<p>Trong khi ph\u00e2n c\u1ef1c, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Ben &amp; Jerry l\u00e0 m\u1ed9t r\u1ee7i ro \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n. \u201cT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb; \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng lu\u00f4n \u1edf \u0111\u00f3&#8221;. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Matthew McCarthy n\u00f3i trong c\u00f9ng m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi HBR. \u201cT\u00f4i tin r\u1eb1ng ng\u00e0y c\u00e0ng t\u0103ng, trong m\u1ed9t th\u1ebf gi\u1edbi si\u00eau minh b\u1ea1ch, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f4ng khai c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh, b\u1ea1n \u0111ang \u0111\u1eb7t doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0o t\u00ecnh th\u1ebf r\u1ee7i ro.\u201d<\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng<\/strong><\/p>\n\n\n\n<ul>\n<li>H\u00e3y minh b\u1ea1ch. M\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao s\u1ef1 trung th\u1ef1c.<\/li>\n\n\n\n<li>\u0110i b\u1ed9 \u0111i b\u1ed9. Nguy\u00ean nh\u00e2n ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ocean Spray<\/strong><\/h2>\n\n\n\n<p>Ch\u1edbp m\u1eaft v\u00e0 b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Internet. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng xu h\u01b0\u1edbng di\u1ec5n ra tr\u00ean TikTok. Ocean Spray kh\u00f4ng c\u00f3 m\u1eb7t ch\u00ednh th\u1ee9c tr\u00ean TikTok khi Nathan Apodaca \u0111\u0103ng \u0111o\u1ea1n clip n\u1ed5i ti\u1ebfng hi\u1ec7n nay v\u1ec1 h\u00e0nh tr\u00ecnh \u0111i l\u00e0m b\u1eb1ng v\u00e1n tr\u01b0\u1ee3t c\u1ee7a anh \u1ea5y v\u1edbi n\u01b0\u1edbc \u00e9p cran-m\u00e2m x\u00f4i tr\u00ean tay. B\u1ea5t ch\u1ea5p s\u1ef1 v\u1eafng m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng 90 n\u0103m tu\u1ed5i tr\u00ean n\u1ec1n t\u1ea3ng, video \u0111\u00e3 n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a nh\u00f3m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd trong v\u00f2ng v\u00e0i ng\u00e0y.<\/p>\n\n\n\n<p>Thay v\u00ec b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i, Ocean Spray \u0111\u00e3 l\u0103n x\u1ea3 v\u1edbi kho\u1ea3nh kh\u1eafc lan truy\u1ec1n c\u1ee7a m\u00ecnh. Christina Ferzli, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u B\u1ed9 ph\u1eadn Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u1ed1i t\u00e1c Doanh nghi\u1ec7p To\u00e0n c\u1ea7u c\u1ee7a Ocean Spray n\u00f3i v\u1edbi Entrepreneur: \u201cCh\u00fang t\u00f4i kh\u00f4ng \u0111\u01b0a ra m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9. &#8220;Ch\u00fang t\u00f4i ch\u1ec9 c\u1ed1 g\u1eafng th\u1ef1c s\u1ef1 nhanh ch\u00f3ng \u0111\u1ec3 tham gia cu\u1ed9c tr\u00f2 chuy\u1ec7n.&#8221;<\/p>\n\n\n\n<p>Trong th\u1eddi gian ng\u1eafn, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Tom Hayes c\u1ee7a c\u00f4ng ty \u0111\u00e3 tr\u01b0\u1ee3t v\u00e1n tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o l\u1ea1i meme. \u0110\u1ec3 b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n, c\u00f4ng ty \u0111\u00e3 g\u00e2y b\u1ea5t ng\u1edd cho Apodaca v\u1edbi m\u1ed9t xe t\u1ea3i n\u01b0\u1edbc \u00e9p m\u00e2m x\u00f4i v\u00e0 m\u1ed9t chi\u1ebfc xe t\u1ea3i \u0111\u1ec3 thay th\u1ebf chi\u1ebfc xe b\u1ecb h\u1ecfng c\u1ee7a anh \u1ea5y.<\/p>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul>\n<li>L\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3nh kh\u1eafc lan truy\u1ec1n<\/li>\n\n\n\n<li>Mua h\u00e0ng t\u1eeb ban qu\u1ea3n l\u00fd cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u n\u1eafm b\u1eaft c\u01a1 h\u1ed9i x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i li\u00ean t\u1ee5c gi\u00e0nh \u0111\u01b0\u1ee3c \u0111i\u1ec3m cao nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb RedBull \u0111\u1ebfn Oreo, Lululemon \u0111\u1ebfn Nike v\u00e0 KLM \u0111\u1ebfn KFC. C\u00e1c Case study Social Media t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn sau \u0111\u00e2y c\u0169ng n\u00ean n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a b\u1ea1n. Patagonia Th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o ngo\u00e0i tr\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Case Study Social Media \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn [NEW]<\/title>\n<meta name=\"description\" content=\"5 Case Study Social Media \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn ch\u00ednh l\u00e0 n\u01a1i s\u1ebd gi\u00fap b\u1ea1n kh\u01a1i ngu\u1ed3n cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho c\u00f4ng ty c\u1ee7a m\u00ecnh....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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