{"id":19479,"date":"2021-05-21T15:00:00","date_gmt":"2021-05-21T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19479"},"modified":"2021-08-11T11:19:09","modified_gmt":"2021-08-11T04:19:09","slug":"9-meo-theo-doi-utm","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/9-meo-theo-doi-utm","title":{"rendered":"9 m\u1eb9o theo d\u00f5i UTM \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t \u0111\u1ea1t \u0111\u01b0\u1ee3c"},"content":{"rendered":"\n

Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u qua UTM l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ec3 t\u1ea1o UTM.<\/strong><\/em><\/a> Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng m\u1eb9o gi\u00fap ta theo d\u00f5i UTM. T\u1eeb \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, chi\u1ebfn d\u1ecbch \u0111ang ch\u1ea1y.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

1. S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n

Th\u00eam th\u00f4ng s\u1ed1 UTM v\u00e0o c\u00e1c li\u00ean k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 cho s\u1ebfp, kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan th\u1ea5y c\u00e1ch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. B\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1o c\u00e1o v\u1ec1 c\u00e1ch x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb theo d\u00f5i UTM. \u0110\u1ec3 t\u00ednh to\u00e1n chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng con s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong c\u00f4ng ty. Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n

<\/h2>\n\n\n\n

C\u00e1c th\u00f4ng s\u1ed1 UTM cung c\u1ea5p cho b\u1ea1n kh\u00e1 nhi\u1ec1u chi ti\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i th\u00e0nh c\u00f4ng t\u1eebng b\u01b0\u1edbc m\u1ed9t. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n v\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n t\u00ednh to\u00e1n ROI ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec1u tuy\u1ec7t v\u1eddi kh\u00e1c v\u1ec1 c\u00e1c th\u00f4ng s\u1ed1 UTM l\u00e0 ch\u00fang cho ph\u00e9p b\u1ea1n theo d\u00f5i t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp x\u00e3 h\u1ed9i. N\u1ebfu kh\u00f4ng c\u00f3 ch\u00fang, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 vi\u1ec7c \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb c\u00e1c k\u00eanh x\u00e3 h\u1ed9i t\u1ed1i nh\u01b0 \u1ee9ng d\u1ee5ng nh\u1eafn tin.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. V\u00ec nh\u1eefng th\u00e1ch th\u1ee9c v\u1edbi cookie v\u00e0 tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba. Khi\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c theo d\u00f5i kh\u00e1c k\u00e9m tin c\u1eady h\u01a1n.<\/p>\n\n\n\n

2. S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

C\u00e1c th\u00f4ng s\u1ed1 UTM cho ph\u00e9p b\u1ea1n th\u1ea5y r\u00f5 chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n\n\n\n

Th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng. V\u1ec1 n\u01a1i c\u1ea7n t\u1eadp trung n\u1ed7 l\u1ef1c (v\u00e0 ng\u00e2n s\u00e1ch). V\u00ed d\u1ee5:<\/strong> c\u00f3 th\u1ec3 Twitter mang l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n cho trang c\u1ee7a b\u1ea1n. Nh\u01b0ng Facebook l\u1ea1i t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 gi\u00fap \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u00e0 th\u1ef1c t\u1ebf. Sau \u0111\u00f3, s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

3. S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 th\u1eed nghi\u1ec7m<\/strong><\/h2>\n\n\n\n

Th\u1eed nghi\u1ec7m A \/ B (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch). Cho ph\u00e9p b\u1ea1n ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn c\u00e1c l\u00fd thuy\u1ebft v\u1ec1 nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 cho r\u1eb1ng s\u1ef1 kh\u00f4n ngoan th\u00f4ng th\u01b0\u1eddng \u0111\u00fang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c. V\u00ed d\u1ee5:<\/strong> Hootsuite g\u1ea7n \u0111\u00e2y nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng kh\u00f4ng c\u00f3 li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd tr\u00ean c\u1ea3 Instagram v\u00e0 LinkedIn.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 b\u1ea1n lu\u00f4n cho r\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 video ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00fang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n\n\n\n

V\u1edbi m\u00e3 UTM, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra l\u00fd thuy\u1ebft n\u00e0y. Chia s\u1ebb hai b\u00e0i \u0111\u0103ng gi\u1ed1ng nhau, m\u1ed9t b\u00e0i c\u00f3 video v\u00e0 m\u1ed9t b\u00e0i kh\u00f4ng c\u00f3. G\u1eafn th\u1ebb m\u1ed7i b\u00ean m\u1ed9t m\u00e3 UTM n\u1ed9i dung chi\u1ebfn d\u1ecbch th\u00edch h\u1ee3p. B\u1ea1n s\u1ebd s\u1edbm th\u1ea5y \u0111i\u1ec1u n\u00e0o th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n v\u00e0o trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, b\u1ea1n s\u1ebd c\u1ea7n nhi\u1ec1u h\u01a1n m\u1ed9t b\u00e0i ki\u1ec3m tra \u0111\u1ec3 ch\u1ee9ng minh m\u1ed9t l\u00fd thuy\u1ebft. N\u1ebfu nh\u1eadn th\u1ea5y video ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang ki\u1ec3m tra lo\u1ea1i video n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u00e0 chi ti\u1ebft h\u01a1n \u0111\u1ec3 tinh ch\u1ec9nh th\u00eam chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

4. Kh\u00f4ng s\u1eed d\u1ee5ng th\u1ebb UTM tr\u00ean c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/strong><\/h2>\n\n\n\n

M\u00e3 UTM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web. Ho\u1eb7c trang \u0111\u00edch c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i (nh\u01b0 h\u1ed3 s\u01a1 x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n). \u0110\u1ed1i v\u1edbi c\u00e1c li\u00ean k\u1ebft trong trang web c\u1ee7a b\u1ea1n (gi\u1ea3 s\u1eed gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog). C\u00e1c th\u00f4ng s\u1ed1 UTM th\u1ef1c s\u1ef1 g\u00e2y nh\u1ea7m l\u1eabn cho Google Analytics v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ed7i theo d\u00f5i.<\/p>\n\n\n\n

V\u00ec v\u1eady, \u0111\u1eebng bao gi\u1edd s\u1eed d\u1ee5ng m\u00e3 UTM tr\u00ean c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

5. S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n

Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng vi\u1ec7c \u0111o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c li\u00ean t\u1ee5c.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng m\u1ed9t th\u1ebb UTM duy nh\u1ea5t cho m\u1ed7i ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 b\u1ea1n l\u00e0m vi\u1ec7c c\u00f9ng l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. \u0110\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 h\u1ecd g\u1eedi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e3 UTM \u0111\u1ec3 xem ch\u00ednh x\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u1ee9a h\u1eb9n cho m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i.<\/p>\n\n\n\n

6. S\u1eed d\u1ee5ng – t\u00e0i li\u1ec7u – m\u1ed9t quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean nh\u1ea5t qu\u00e1n<\/strong><\/h2>\n\n\n\n

H\u00e3y nh\u00ecn l\u1ea1i n\u0103m th\u00f4ng s\u1ed1 UTM v\u00e0 b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd m\u00f4 t\u1ea3 c\u00e1c danh m\u1ee5c kh\u00e1c nhau. H\u00e3y nh\u1edb r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1ea5t qu\u00e1n. C\u00e1c tham s\u1ed1 UTM kh\u00f4ng nh\u1ea5t qu\u00e1n t\u1ea1o ra d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c theo d\u00f5i UTM tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. \u0110\u1ec3 gi\u1eef m\u1ecdi ng\u01b0\u1eddi tr\u00ean c\u00f9ng m\u1ed9t trang. H\u00e3y t\u1ea1o danh s\u00e1ch ch\u00ednh c\u00e1c th\u00f4ng s\u1ed1 UTM cho c\u00e1c m\u1ee5c c\u1ea5p cao h\u01a1n nh\u01b0 ngu\u1ed3n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n. Sau \u0111\u00f3, t\u1ea1o h\u01b0\u1edbng d\u1eabn ki\u1ec3u gi\u1ea3i th\u00edch c\u00e1c quy t\u1eafc c\u1ea7n tu\u00e2n theo khi t\u1ea1o c\u00e1c th\u00f4ng s\u1ed1 chi\u1ebfn d\u1ecbch t\u00f9y ch\u1ec9nh.<\/p>\n\n\n\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u1ea7n s\u1eed d\u1ee5ng m\u00e3 UTM \u0111\u1ec1u c\u00f3 quy\u1ec1n xem t\u00e0i li\u1ec7u n\u00e0y. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u1ed9t ho\u1eb7c hai ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t.<\/p>\n\n\n\n

Vi\u1ec7c ghi l\u1ea1i c\u00e1c quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean (thay v\u00ec ghi nh\u1edb t\u1ea5t c\u1ea3 ch\u00fang trong \u0111\u1ea7u). S\u1ebd gi\u00fap duy tr\u00ec t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c cho d\u00f9 ai t\u1ea1o li\u00ean k\u1ebft UTM m\u1edbi.<\/p>\n\n\n\n

T\u00f9y b\u1ea1n quy\u1ebft \u0111\u1ecbnh b\u1ed9 m\u00f4 t\u1ea3 n\u00e0o c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 c\u00e1c quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean m\u00e3 UTM ph\u1ea3i tu\u00e2n theo m\u1ed9t s\u1ed1 quy t\u1eafc \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n

B\u00e1m s\u00e1t ch\u1eef th\u01b0\u1eddng<\/strong><\/h4>\n\n\n\n

M\u00e3 UTM ph\u00e2n bi\u1ec7t ch\u1eef hoa ch\u1eef th\u01b0\u1eddng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 facebook, Facebook, FaceBook v\u00e0 FACEBOOK \u0111\u1ec1u theo d\u00f5i ri\u00eang bi\u1ec7t. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c bi\u1ebfn th\u1ec3, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 theo d\u00f5i Facebook UTM c\u1ee7a m\u00ecnh. Gi\u1eef m\u1ecdi th\u1ee9 \u1edf d\u1ea1ng ch\u1eef th\u01b0\u1eddng \u0111\u1ec3 tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 theo d\u00f5i d\u1eef li\u1ec7u.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng d\u1ea5u g\u1ea1ch d\u01b0\u1edbi thay v\u00ec d\u1ea5u c\u00e1ch<\/strong><\/h4>\n\n\n\n

D\u1ea5u c\u00e1ch l\u00e0 m\u1ed9t c\u00e1ch ti\u1ec1m n\u0103ng kh\u00e1c \u0111\u1ec3 t\u1ea1o nhi\u1ec1u m\u00e3 cho c\u00f9ng m\u1ed9t th\u1ee9, l\u00e0m l\u1ec7ch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, x\u00e3 h\u1ed9i h\u1eefu c\u01a1, x\u00e3 h\u1ed9i h\u1eefu c\u01a1 v\u00e0 x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec1u s\u1ebd theo d\u00f5i ri\u00eang bi\u1ec7t. Th\u1eadm ch\u00ed t\u1ec7 h\u01a1n, “x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n”. C\u00f3 kho\u1ea3ng tr\u1eafng s\u1ebd tr\u1edf th\u00e0nh “% 20 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n” trong URL. Thay th\u1ebf t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3ng tr\u1eafng b\u1eb1ng m\u1ed9t d\u1ea5u g\u1ea1ch d\u01b0\u1edbi. Ghi l\u1ea1i quy\u1ebft \u0111\u1ecbnh n\u00e0y trong h\u01b0\u1edbng d\u1eabn ki\u1ec3u UTM c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1eef m\u1ecdi th\u1ee9 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n

Gi\u1eef n\u00f3 \u0111\u01a1n gi\u1ea3n<\/strong><\/h4>\n\n\n\n

N\u1ebfu m\u00e3 UTM c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n, b\u1ea1n s\u1ebd \u00edt m\u1eafc l\u1ed7i h\u01a1n khi s\u1eed d\u1ee5ng ch\u00fang. C\u00e1c m\u00e3 \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u c\u0169ng d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n trong c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. Ch\u00fang cho ph\u00e9p b\u1ea1n (v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c trong nh\u00f3m c\u1ee7a b\u1ea1n) bi\u1ebft ngay m\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/p>\n\n\n\n

Ki\u1ec3m tra b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u00ecm m\u00e3 wonky<\/strong><\/h4>\n\n\n\n

Ngay c\u1ea3 v\u1edbi m\u1ed9t danh s\u00e1ch chu\u1ea9n h\u00f3a v\u00e0 h\u01b0\u1edbng d\u1eabn v\u0103n phong. L\u1ed7i c\u1ee7a con ng\u01b0\u1eddi v\u1eabn c\u00f3 th\u1ec3 x\u1ea3y ra. Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi theo d\u00f5i b\u1ea5t k\u1ef3 m\u00e3 UTM n\u00e0o b\u1ecb g\u00f5 nh\u1ea7m. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eeda ch\u00fang tr\u01b0\u1edbc khi ch\u00fang l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

7. \u0110\u1ec3 \u00fd c\u00e1c th\u00f4ng s\u1ed1 UTM khi sao ch\u00e9p v\u00e0 d\u00e1n c\u00e1c li\u00ean k\u1ebft<\/strong><\/h2>\n\n\n\n

Khi sao ch\u00e9p v\u00e0 d\u00e1n c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a ri\u00eang b\u1ea1n. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng v\u00f4 t\u00ecnh \u0111\u01b0a v\u00e0o c\u00e1c m\u00e3 UTM kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Sao ch\u00e9p li\u00ean k\u1ebft tr\u00ean b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng Instagram n\u00e0o t\u1eeb tr\u00ecnh duy\u1ec7t web c\u1ee7a m\u00ecn. Instagram s\u1ebd t\u1ef1 \u0111\u1ed9ng th\u00eam m\u00e3 UTM c\u1ee7a ri\u00eang m\u00ecnh. H\u00e3y xem b\u00e0i \u0111\u0103ng tr\u00ean Instagram n\u00e0y:<\/p>\n\n\n\n

S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Sao ch\u00e9p li\u00ean k\u1ebft t\u1eeb Instagram, li\u00ean k\u1ebft \u0111\u01b0\u1ee3c cung c\u1ea5p l\u00e0 https:\/\/www.instagram.com\/p\/CNXyPIXj3AG\/?utm_source=ig_web_copy_link<\/p>\n\n\n\n

B\u1ea1n c\u1ea7n x\u00f3a \u201cig_web_copy_link\u201d t\u1ef1 \u0111\u1ed9ng tr\u01b0\u1edbc khi d\u00e1n li\u00ean k\u1ebft n\u00e0y. N\u1ebfu kh\u00f4ng li\u00ean k\u1ebft n\u00e0y s\u1ebd xung \u0111\u1ed9t v\u1edbi m\u00e3 ngu\u1ed3n UTM c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, n\u1ebfu b\u1ea1n truy c\u1eadp m\u1ed9t ph\u1ea7n n\u1ed9i dung sau khi nh\u1ea5p qua li\u00ean k\u1ebft (thay v\u00ec nh\u1eadp URL theo c\u00e1ch th\u1ee7 c\u00f4ng ho\u1eb7c nh\u1ea5p t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm). R\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c th\u00f4ng s\u1ed1 UTM trong thanh \u0111\u1ecba ch\u1ec9. \u0110\u1ea3m b\u1ea3o b\u1ea1n x\u00f3a c\u00e1c th\u00f4ng s\u1ed1 n\u00e0y (m\u1ecdi th\u1ee9 sau d\u1ea5u ch\u1ea5m h\u1ecfi) tr\u01b0\u1edbc khi d\u00e1n URL v\u00e0o m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n

8. Theo d\u00f5i c\u00e1c li\u00ean k\u1ebft UTM trong b\u1ea3ng t\u00ednh<\/strong><\/h2>\n\n\n\n

Khi b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi m\u00e3 UTM, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft b\u1ea1n \u0111ang theo d\u00f5i s\u1ebd t\u0103ng l\u00ean r\u1ea5t nhanh. Gi\u1eef ch\u00fang c\u00f3 t\u1ed5 ch\u1ee9c trong b\u1ea3ng t\u00ednh \u0111\u1ec3 gi\u00fap qu\u1ea3n l\u00fd ch\u00fang d\u1ec5 d\u00e0ng h\u01a1n. Gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c li\u00ean k\u1ebft tr\u00f9ng l\u1eb7p.<\/p>\n\n\n\n

B\u1ea3ng t\u00ednh c\u1ee7a b\u1ea1n n\u00ean li\u1ec7t k\u00ea t\u1eebng li\u00ean k\u1ebft ng\u1eafn. Sau \u0111\u00f3, theo d\u00f5i URL \u0111\u1ea7y \u0111\u1ee7, \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn tr\u01b0\u1edbc, t\u1ea5t c\u1ea3 c\u00e1c m\u00e3 UTM ri\u00eang l\u1ebb v\u00e0 ng\u00e0y t\u1ea1o URL r\u00fat g\u1ecdn. \u0110\u1ec3 l\u1ea1i m\u1ed9t tr\u01b0\u1eddng cho ghi ch\u00fa \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i b\u1ea5t k\u1ef3 chi ti\u1ebft quan tr\u1ecdng n\u00e0o.<\/p>\n\n\n\n

9. T\u1ea1o c\u00e0i \u0111\u1eb7t tr\u01b0\u1edbc chi\u1ebfn d\u1ecbch cho nhi\u1ec1u b\u00e0i \u0111\u0103ng<\/strong><\/h2>\n\n\n\n

Tr\u00ean c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee7a Nh\u00f3m Hootsuite, Doanh nghi\u1ec7p v\u00e0 Doanh nghi\u1ec7p, qu\u1ea3n tr\u1ecb vi\u00ean v\u00e0 qu\u1ea3n tr\u1ecb vi\u00ean c\u1ea5p cao. C\u00f3 th\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1eb7t tr\u01b0\u1edbc c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u01b0u m\u00e3 UTM. Sau \u0111\u00f3, m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trong nh\u00f3m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng gi\u00e1 tr\u1ecb \u0111\u1eb7t tr\u01b0\u1edbc cho m\u1ed9t b\u00e0i \u0111\u0103ng trong chi\u1ebfn d\u1ecbch ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m c\u00f4ng s\u1ee9c nh\u1eadp t\u1eebng tham s\u1ed1 theo c\u00e1ch th\u1ee7 c\u00f4ng. N\u00f3 c\u0169ng lo\u1ea1i b\u1ecf kh\u1ea3 n\u0103ng v\u00f4 t\u00ecnh s\u1eed d\u1ee5ng c\u00e1c m\u00e3 h\u01a1i kh\u00e1c nhau s\u1ebd l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1eb7t tr\u01b0\u1edbc cho c\u00e1c chi\u1ebfn d\u1ecbch. C\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u1eb7t tr\u01b0\u1edbc m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Sau khi b\u1ea1n thi\u1ebft l\u1eadp c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1eb7t tr\u01b0\u1edbc. T\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n\n\n\n

S\u1ef1 th\u1eadt th\u00fa v\u1ecb:<\/strong> UTM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Urchin Tracking Module. T\u00ean n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb C\u00f4ng ty Ph\u1ea7n m\u1ec1m Urchin. M\u1ed9t trong nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch trang web ban \u0111\u1ea7u. Google mua l\u1ea1i c\u00f4ng ty v\u00e0o n\u0103m 2005 \u0111\u1ec3 t\u1ea1o ra Google Analytics.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Google<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n