{"id":19490,"date":"2021-05-18T15:00:00","date_gmt":"2021-05-18T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19490"},"modified":"2021-08-11T11:21:25","modified_gmt":"2021-08-11T04:21:25","slug":"utm-la-gi-cach-tao-utm","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/utm-la-gi-cach-tao-utm","title":{"rendered":"UTM l\u00e0 g\u00ec ? C\u00e1ch t\u1ea1o UTM"},"content":{"rendered":"\n<p>Tham s\u1ed1 UTM l\u00e0 g\u00ec ? N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn. Ch\u00fang kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi cookie c\u1ee7a b\u00ean th\u1ee9 ba ho\u1eb7c pixel Facebook. V\u00e0 ch\u00fang ho\u1ea1t \u0111\u1ed9ng v\u1edbi Google Analytics.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang g\u1eedi b\u1ea5t k\u1ef3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0o \u0111\u1ebfn c\u00e1c thu\u1ed9c t\u00ednh web c\u1ee7a m\u00ecnh t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n x\u00e3 h\u1ed9i. Th\u00ec m\u00e3 UTM ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-1024x576.png\" alt=\"UTM l\u00e0 g\u00ec ? C\u00e1ch t\u1ea1o UTM\" class=\"wp-image-22396\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-1024x576.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-1536x864.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-2048x1152.png 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-1920x1080.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/utm-google-analytics-1-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Th\u1ebb UTM cung c\u1ea5p ba l\u1ee3i \u00edch ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul><li>Ch\u00fang gi\u00fap b\u1ea1n theo d\u00f5i gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i v\u00e0 \u0111o l\u01b0\u1eddng ROI.<\/li><li>Ch\u00fang cung c\u1ea5p d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li><li>Ch\u00fang cho ph\u00e9p b\u1ea1n ki\u1ec3m tra tr\u1ef1c ti\u1ebfp c\u00e1c b\u00e0i \u0111\u0103ng ri\u00eang l\u1ebb theo phong c\u00e1ch th\u1eed nghi\u1ec7m A \/ B c\u1ed5 \u0111i\u1ec3n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tham s\u1ed1 UTM l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>C\u00e1c tham s\u1ed1 UTM ch\u1ec9 l\u00e0 nh\u1eefng \u0111o\u1ea1n m\u00e3 ng\u1eafn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o c\u00e1c li\u00ean k\u1ebft. V\u00ed d\u1ee5: c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n chia s\u1ebb trong c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Ch\u00fang bao g\u1ed3m th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a li\u00ean k\u1ebft, gi\u00fap theo d\u00f5i s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ed9t b\u00e0i \u0111\u0103ng ho\u1eb7c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb k\u1ef9 thu\u1eadt, nh\u01b0ng c\u00e1c th\u00f4ng s\u1ed1 UTM th\u1ef1c s\u1ef1 r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 li\u00ean k\u1ebft v\u00ed d\u1ee5 v\u1ec1 UTM v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 t\u1ea1i ch\u1ed7:<\/strong><\/p>\n\n\n\n<p>C\u00e1c th\u00f4ng s\u1ed1 UTM l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 xu\u1ea5t hi\u1ec7n sau d\u1ea5u ch\u1ea5m h\u1ecfi. \u0110\u1eebng lo l\u1eafng, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho li\u00ean k\u1ebft d\u1ec5 nh\u00ecn h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 r\u00fat ng\u1eafn URL. Nh\u01b0 b\u1ea1n s\u1ebd th\u1ea5y trong ph\u1ea7n ti\u1ebfp theo c\u1ee7a b\u00e0i \u0111\u0103ng n\u00e0y.<\/p>\n\n\n\n<p>C\u00e1c th\u00f4ng s\u1ed1 UTM ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch. \u0110\u1ec3 cung c\u1ea5p cho b\u1ea1n b\u1ee9c tranh chi ti\u1ebft v\u1ec1 k\u1ebft qu\u1ea3 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 n\u0103m th\u00f4ng s\u1ed1 UTM kh\u00e1c nhau. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng ba li\u00ean k\u1ebft \u0111\u1ea7u ti\u00ean trong t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft theo d\u00f5i UTM. (Ch\u00fang \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u1edfi Google Analytics.)<\/p>\n\n\n\n<p>Hai t\u00f9y ch\u1ecdn cu\u1ed1i c\u00f9ng l\u00e0 t\u00f9y ch\u1ecdn v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ngu\u1ed3n chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho bi\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u00ean b\u1ea3n tin ho\u1eb7c ngu\u1ed3n c\u1ee5 th\u1ec3 kh\u00e1c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> facebook, twitter, blog, newsletter, v.v.<\/p>\n\n\n\n<p><strong>M\u00e3 UTM:<\/strong> utm_source<\/p>\n\n\n\n<p><strong>M\u00e3 m\u1eabu:<\/strong> utm_source = facebook<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Ph\u01b0\u01a1ng ti\u1ec7n chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y theo d\u00f5i lo\u1ea1i k\u00eanh th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp: m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed, email, v.v.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> cpc, organic_social<\/p>\n\n\n\n<p><strong>M\u00e3 UTM:<\/strong> utm_medium<\/p>\n\n\n\n<p><strong>M\u00e3 m\u1eabu:<\/strong> utm_medium = pay_social<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. T\u00ean chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>\u0110\u1eb7t t\u00ean cho t\u1eebng chi\u1ebfn d\u1ecbch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m, t\u00ean cu\u1ed9c thi, m\u00e3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i ho\u1eb7c gi\u1ea3m gi\u00e1 c\u1ee5 th\u1ec3, ID ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c d\u00f2ng gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> summer_sale, free_trial<\/p>\n\n\n\n<p><strong>M\u00e3 UTM:<\/strong> utm_campaign<\/p>\n\n\n\n<p><strong>M\u00e3 m\u1eabu:<\/strong> utm_campaign = summer_sale<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Th\u1eddi h\u1ea1n chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng th\u1ebb UTM n\u00e0y \u0111\u1ec3 theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> social_media, newyork_cupcakes<\/p>\n\n\n\n<p><strong>M\u00e3 UTM:<\/strong> utm_term<\/p>\n\n\n\n<p><strong>M\u00e3 m\u1eabu:<\/strong> utm_term = social_media<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. N\u1ed9i dung chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng s\u1ed1 n\u00e0y cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau trong m\u1ed9t chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>video_ad, text_ad, blue_banner, green_banner<\/p>\n\n\n\n<p><strong>M\u00e3 UTM:<\/strong> utm_content<\/p>\n\n\n\n<p><strong>M\u00e3 m\u1eabu:<\/strong> utm_content = video_ad<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c tham s\u1ed1 UTM c\u00f9ng nhau trong m\u1ed9t li\u00ean k\u1ebft. T\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u \u0111\u1ee9ng sau d\u1ea5u? V\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1ch b\u1eb1ng &amp; k\u00fd hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c m\u00e3 m\u1eabu \u1edf tr\u00ean, li\u00ean k\u1ebft v\u1edbi c\u00e1c tham s\u1ed1 UTM s\u1ebd l\u00e0:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"73\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-46-300x73.png\" alt=\"li\u00ean k\u1ebft v\u1edbi c\u00e1c tham s\u1ed1 UTM\" class=\"wp-image-19491\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-46-300x73.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-46-610x149.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-46.png 736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng lo l\u1eafng \u2014 b\u1ea1n kh\u00f4ng ph\u1ea3i th\u00eam theo d\u00f5i UTM v\u00e0o c\u00e1c li\u00ean k\u1ebft c\u1ee7a m\u00ecnh theo c\u00e1ch th\u1ee7 c\u00f4ng. \u0110\u1ecdc ti\u1ebfp \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch \u0111\u00ednh k\u00e8m UTM v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng b\u1ecb l\u1ed7i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tr\u00ecnh t\u1ea1o th\u00f4ng s\u1ed1 UTM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5 v\u1ec1 UTM<\/strong><\/h2>\n\n\n\n<p>H\u00e3y c\u00f9ng xem c\u00e1c th\u00f4ng s\u1ed1 UTM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Social.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"275\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-47-275x300.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 utm\" class=\"wp-image-19492\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-47-275x300.png 275w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-47.png 531w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure><\/div>\n\n\n\n<p><em>UTM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p>Trong b\u00e0i \u0111\u0103ng, b\u1ea3n xem tr\u01b0\u1edbc li\u00ean k\u1ebft c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi xem kh\u00f4ng ph\u1ea3i nh\u00ecn th\u1ea5y m\u1ed9t li\u00ean k\u1ebft v\u00f4 duy\u00ean \u0111\u1ea7y m\u00e3 UTM. V\u00e0 v\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng nh\u00ecn v\u00e0o thanh \u0111\u1ecba ch\u1ec9 tr\u00ean tr\u00ecnh duy\u1ec7t internet c\u1ee7a h\u1ecd khi h\u1ecd nh\u1ea5p v\u00e0o n\u1ed9i dung. N\u00ean h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u1eadm ch\u00ed s\u1ebd kh\u00f4ng bao gi\u1edd nh\u1eadn th\u1ea5y m\u00e3 UTM.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"564\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48-1024x564.png\" alt=\"utm l\u00e0 g\u00ec ?\" class=\"wp-image-19493\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48-1024x564.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48-300x165.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48-768x423.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48-610x336.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-48.png 1031w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><em>UTM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p>Nh\u01b0ng h\u1ecd \u1edf \u0111\u00f3, thu th\u1eadp th\u00f4ng tin m\u00e0 nh\u00f3m x\u00e3 h\u1ed9i sau n\u00e0y s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a Tweet c\u1ee5 th\u1ec3 n\u00e0y so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t n\u1ed9i dung.<\/p>\n\n\n\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm m\u00e3 UTM, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5y ch\u00fang \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch t\u1ea1o tham s\u1ed1 UTM b\u1eb1ng tr\u00ecnh t\u1ea1o m\u00e3 UTM<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u00eam th\u00f4ng s\u1ed1 UTM v\u00e0o li\u00ean k\u1ebft c\u1ee7a m\u00ecnh theo c\u00e1ch th\u1ee7 c\u00f4ng. Nh\u01b0ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u khi s\u1eed d\u1ee5ng tr\u00ecnh t\u1ea1o th\u00f4ng s\u1ed1 UTM t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tr\u00ecnh t\u1ea1o URL chi\u1ebfn d\u1ecbch Google Analytics<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o UTM b\u1eb1ng tr\u00ecnh t\u1ea1o UTM c\u1ee7a Google. Sau \u0111\u00f3 d\u00e1n c\u00e1c li\u00ean k\u1ebft v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li>\u0110i \u0111\u1ebfn tr\u00ecnh t\u1ea1o URL chi\u1ebfn d\u1ecbch Google Analytics<\/li><li>Nh\u1eadp URL c\u1ee7a trang b\u1ea1n mu\u1ed1n li\u00ean k\u1ebft \u0111\u1ebfn, sau \u0111\u00f3 nh\u1eadp c\u00e1c gi\u00e1 tr\u1ecb cho c\u00e1c th\u00f4ng s\u1ed1 b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"178\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-49-300x178.png\" alt=\"Tr\u00ecnh t\u1ea1o URL chi\u1ebfn d\u1ecbch Google Analytics, utm l\u00e0 g\u00ec ?\" class=\"wp-image-19494\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-49-300x178.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-49.png 593w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><em>UTM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<ul><li>Cu\u1ed9n xu\u1ed1ng \u0111\u1ec3 t\u00ecm URL chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng.<\/li><li>Nh\u1ea5p v\u00e0o Chuy\u1ec3n \u0111\u1ed5i URL th\u00e0nh Li\u00ean k\u1ebft r\u00fat g\u1ecdn. Ho\u1eb7c nh\u1ea5p v\u00e0o Sao ch\u00e9p URL \u0111\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 r\u00fat ng\u1eafn URL kh\u00e1c. B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Ow.ly \u0111\u1ec3 r\u00fat ng\u1eafn li\u00ean k\u1ebft c\u1ee7a m\u00ecnh trong Hootsuite Composer.<\/li><li>D\u00e1n li\u00ean k\u1ebft c\u1ee7a b\u1ea1n v\u00e0o b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 r\u00fat ng\u1eafn n\u00f3 n\u1ebfu b\u1ea1n ch\u01b0a l\u00e0m nh\u01b0 v\u1eady.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tr\u00ecnh t\u1ea1o URL c\u1ee7a Google cho qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o m\u1ed9t \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Tr\u00ecnh t\u1ea1o URL theo d\u00f5i chi\u1ebfn d\u1ecbch iOS ho\u1eb7c Tr\u00ecnh t\u1ea1o URL c\u1ee7a Google Play.<\/p>\n\n\n\n<p>C\u00e1c tr\u00ecnh t\u1ea1o UTM n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Tr\u00ecnh t\u1ea1o URL chi\u1ebfn d\u1ecbch Google Analytics nh\u01b0ng bao g\u1ed3m m\u1ed9t v\u00e0i th\u00f4ng s\u1ed1 b\u1ed5 sung \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c tham s\u1ed1 UTM<\/strong><\/h2>\n\n\n\n<p>Gi\u1edd b\u1ea1n \u0111\u00e3 hi\u1ec3u c\u00e1ch t\u1ea1o c\u00e1c th\u00f4ng s\u1ed1 UTM v\u00e0 th\u00eam ch\u00fang v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng theo d\u00f5i UTM \u0111\u1ec3 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh ch\u1ec9 trong hai b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 chi\u1ebfn d\u1ecbch UTM c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<ul><li>\u0110\u0103ng nh\u1eadp v\u00e0o Google Analytics. (L\u01b0u \u00fd: N\u1ebfu b\u1ea1n ch\u01b0a thi\u1ebft l\u1eadp GA tr\u00ean trang web c\u1ee7a m\u00ecnh, h\u00e3y xem h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch \u0111\u1ecbnh c\u1ea5u h\u00ecnh Google Analytics.)<\/li><li>Trong tab B\u00e1o c\u00e1o \u1edf b\u00ean tr\u00e1i, chuy\u1ec3n \u0111\u1ebfn Chuy\u1ec3n \u0111\u1ed5i, sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ebfn Chi\u1ebfn d\u1ecbch.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"213\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-50-213x300.png\" alt=\"B\u01b0\u1edbc 1: Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 chi\u1ebfn d\u1ecbch UTM c\u1ee7a b\u1ea1n\" class=\"wp-image-19495\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-50-213x300.png 213w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-50.png 305w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/figure><\/div>\n\n\n\n<p><em>UTM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<ul><li>Cu\u1ed9n xu\u1ed1ng \u0111\u1ec3 xem danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch b\u1ea1n \u0111\u00e3 t\u1ea1o URL c\u00f3 th\u1ec3 theo d\u00f5i, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e0 c\u00e1c th\u00f4ng s\u1ed1 UTM c\u1ee7a b\u1ea1n cung c\u1ea5p<\/strong><\/h4>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch n\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li>Trong Google Analytics, nh\u1ea5p v\u00e0o Xu\u1ea5t \u1edf menu tr\u00ean c\u00f9ng \u0111\u1ec3 t\u1ea3i xu\u1ed1ng d\u1eef li\u1ec7u theo d\u00f5i UTM c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF, Google Trang t\u00ednh, Excel ho\u1eb7c .csv.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"610\" height=\"182\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-51.png\" alt=\"B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e0 c\u00e1c th\u00f4ng s\u1ed1 UTM c\u1ee7a b\u1ea1n cung c\u1ea5p\" class=\"wp-image-19496\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-51.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-51-300x90.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure><\/div>\n\n\n\n<p><em>UTM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<ul><li>Nh\u1eadp d\u1eef li\u1ec7u v\u00e0o b\u00e1o c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e2n t\u00edch.<\/li><\/ul>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n n\u00ean nh\u1eafm \u0111\u1ebfn nhi\u1ec1u m\u1ee5c ti\u00eau h\u01a1n l\u00e0 ki\u1ec3m \u0111\u1ebfm c\u00e1c con s\u1ed1 \u0111\u01a1n gi\u1ea3n. L\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 \u00fd ngh\u0129a cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Xem th\u00eam <\/strong><a href=\"https:\/\/adsplus.vn\/blog\/9-meo-theo-doi-utm\/\"><em>&#8220;9 m\u1eb9o theo d\u00f5i UTM \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t \u0111\u1ea1t \u0111\u01b0\u1ee3c&#8221;<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tham s\u1ed1 UTM l\u00e0 g\u00ec ? N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn. Ch\u00fang kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi cookie c\u1ee7a b\u00ean th\u1ee9 ba ho\u1eb7c pixel Facebook. V\u00e0 ch\u00fang ho\u1ea1t \u0111\u1ed9ng v\u1edbi Google Analytics. N\u1ebfu b\u1ea1n \u0111ang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[934],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM l\u00e0 g\u00ec ? C\u00e1ch t\u1ea1o UTM \u0111\u01a1n gi\u1ea3n v\u1edbi Google Analytics [NEW UPDATE]<\/title>\n<meta name=\"description\" content=\"UTM l\u00e0 g\u00ec ? 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