{"id":19732,"date":"2021-05-26T16:00:00","date_gmt":"2021-05-26T09:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19732"},"modified":"2021-05-27T15:47:10","modified_gmt":"2021-05-27T08:47:10","slug":"facebook-tan-cong-vao-thi-truong-ecommerce","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-tan-cong-vao-thi-truong-ecommerce","title":{"rendered":"\u00d4ng l\u1edbn Facebook t\u1eebng b\u01b0\u1edbc t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng Ecommerce"},"content":{"rendered":"\n<p>Facebook \u0111ang th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 tham gia v\u00e0o vi\u1ec7c \u0111\u1ea9y m\u1ea1nh Ecommerce. B\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ra m\u1eaft v\u1edbi chu\u1ed7i &#8221; Live Shopping Fridays&#8221; tr\u00ean to\u00e0n n\u1ec1n t\u1ea3ng. N\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ecf tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp. K\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn b\u01b0\u1edbc \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u1ea5t c\u1ea3 ho\u00e0n to\u00e0n tr\u00ean Live-stream.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/ong-lon-facebook-tung-buoc-tan-cong-vao-thi-truong-ecommerce.png\" alt=\"\u00f4ng l\u1edbn Facebook t\u1eebng b\u01b0\u1edbc t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng ecommerce\" class=\"wp-image-19745\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/ong-lon-facebook-tung-buoc-tan-cong-vao-thi-truong-ecommerce.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/ong-lon-facebook-tung-buoc-tan-cong-vao-thi-truong-ecommerce-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/ong-lon-facebook-tung-buoc-tan-cong-vao-thi-truong-ecommerce-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/ong-lon-facebook-tung-buoc-tan-cong-vao-thi-truong-ecommerce-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook \u0111\u1eb7t r\u1ea5t nhi\u1ec1u k\u1ef3 v\u1ecdng l\u00ean b\u01b0\u1edbc ph\u00e1t tri\u1ec3n n\u00e0y<\/h4>\n\n\n\n<p>Theo nh\u01b0 th\u00f4ng b\u00e1o t\u1eeb Facebook:<\/p>\n\n\n\n<p>&#8220;B\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed7i th\u1ee9 6 t\u1eeb th\u00e1ng 07, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m t\u00ednh n\u0103ng m\u1edbi n\u00e0y. B\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng nh\u00e3n h\u00e0ng l\u1edbn t\u1eeb ng\u00e0nh h\u00e0ng th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p. C\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp cho nh\u00e3n h\u00e0ng. H\u1ecd s\u1ebd gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn size, ho\u1eb7c c\u00e1c m\u1eb9o trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>Live Shopping t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng Facebook Ecommerce t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi n\u1ec1n t\u1ea3ng c\u0169ng s\u1ebd h\u1ed7 tr\u1ee3 n\u1ed9i dung gi\u1ea3i tr\u00ed, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi. Th\u00eam v\u00e0o \u0111\u00f3, Facebook c\u0169ng s\u1ebd s\u1eafp x\u1ebfp quy tr\u00ecnh thanh to\u00e1n nh\u1eb1m t\u1ea1o thu\u1eadn ti\u1ec7n cho c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>T\u1eebng nh\u00e3n h\u00e0ng tham gia Facebook Ecommerce s\u1ebd \u0111\u01b0\u1ee3c chuy\u00ean gia cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1. H\u1ea7u h\u1ebft ch\u00fang li\u00ean quan \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi trong th\u1eddi gian th\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 h\u1ecd s\u1ebd \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean cho t\u1eebng nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"789\" height=\"773\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-101.png\" alt=\"b\u00e1n h\u00e0ng tr\u00ean Facebook\" class=\"wp-image-19772\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-101.png 789w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-101-300x294.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-101-768x752.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-101-610x598.png 610w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/figure>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n, \u0111\u1ec3 h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0ng vi mua h\u00e0ng. V\u1edbi kh\u1ea3 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp cung c\u1ea5p c\u00e1c c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 k\u1ebft n\u1ed1i. C\u00f9ng v\u1edbi \u0111\u00f3, y\u1ebfu t\u1ed1i FOMO c\u1ee7a Live streams s\u1ebd th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng khi s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng Ecommerce c\u1ee7a Facebook li\u1ec7u c\u00f3 s\u00e1ng t\u1ea1o<\/h4>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec1u gi\u1ed1ng v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp khi mua s\u1eafm. TikTok \u0111\u00e3 \u00e1p d\u1ee5ng cho Walmart v\u00e0 c\u00f3 d\u1ef1 \u0111\u1ecbnh ph\u00e1t tri\u1ec3n th\u00eam trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u0111\u1ebfn, vi\u1ec7c \u00e1p d\u1ee5ng y\u1ebfu t\u1ed1 th\u1eddi gian th\u1ef1c cung c\u1ea5p nhi\u1ec1u s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 c\u00e1i nh\u00ecn v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y ch\u1eafc ch\u1eafn l\u00e0 k\u00edch ho\u1ea1t chi ti\u00eau nhi\u1ec1u h\u01a1n. Facebook \u0111ang thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c mua s\u1eafm th\u00f4ng qua Live streams. T\u1eeb \u0111\u00f3, t\u1ea1o n\u00f3 th\u00e0nh th\u00f3i quen cho ng\u01b0\u1eddi d\u00f9ng. Mua s\u1eafm tr\u1ef1c ti\u1ebfp cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c. \u0110\u1ed3ng th\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thay \u0111\u1ed5i ti\u1ebfp theo<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n Ecommerce tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"858\" height=\"750\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-102.png\" alt=\"th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean Facebook\" class=\"wp-image-19774\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-102.png 858w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-102-300x262.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-102-768x671.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-102-610x533.png 610w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<p>Facebook v\u1eabn \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u1eeda h\u00e0ng tr\u00ean Facebook v\u00e0 Instagram tr\u00ean m\u1ecdi khu v\u1ef1c. C\u00f9ng v\u1edbi vi\u1ec7c t\u00edch h\u1ee3p Facebook Pay nh\u1eb1m h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh mua h\u00e0ng trong n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Nh\u01b0ng mong mu\u1ed1n cu\u1ed1i c\u00f9ng c\u1ee7a Facebook kh\u00f4ng ch\u1ec9 th\u1ebf. Facebook \u0111ang h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c c\u00e0ng nhi\u1ec1u b\u00e0i \u0111\u0103ng c\u00f3 th\u1ec3 nua \u0111\u01b0\u1ee3c c\u00e0ng t\u1ed1t. T\u1eeb \u0111\u00f3 k\u1ebft h\u1ee3p  th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u01a1n v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 bi\u1ebfn ch\u00fang th\u00e0nh m\u1ed9t nh\u00e2n t\u1ed1 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 kh\u00e1m ph\u00e1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng c\u00f3 l\u1ee3i cho c\u1ea3 doanh nghi\u1ec7p, ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ea3n th\u00e2n Facebook.<\/h4>\n\n\n\n<ul><li><strong>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li><\/ul>\n\n\n\n<p>Facebook l\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn. V\u1edbi 2,85 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u1ee9ng d\u1ee5ng. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 mua h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7t bi\u1ec7t, s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng t\u0103ng l\u00ean.<\/p>\n\n\n\n<ul><li><strong>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/strong><\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch cho ph\u00e9p h\u1ecd \u0111i t\u1eeb vi\u1ec7c xem s\u1ea3n ph\u1ea9m trong b\u00e0i \u0111\u0103ng. Sau \u0111\u00f3 l\u00e0 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u1edbi v\u00e0i b\u01b0\u1edbc c\u01a1 b\u1ea3n. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm trong \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<ul><li><strong>\u0110\u1ed1i v\u1edbi Facebook<\/strong><\/li><\/ul>\n\n\n\n<p>Facebook s\u1ebd l\u1edbn m\u1ea1nh h\u01a1n nh\u1edd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u0103ng l\u00ean. C\u00f9ng v\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m t\u1ea5t c\u1ea3 b\u01b0\u1edbc \u0111\u1ec3 x\u1ee9 l\u00fd qu\u00e1 tr\u00ecnh mua h\u00e0ng. M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c kinh doanh r\u1ed9ng l\u1edbn c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mua s\u1eafm tr\u1ef1c tuy\u1ebfn li\u1ec7u c\u00f3 c\u00f2n h\u1ea5p d\u1eabn<\/h4>\n\n\n\n<p>Vi\u1ec7c Facebook \u0111\u1ea9y m\u1ea1nh Ecommerce l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. H\u1ecd s\u1ebd c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng khi l\u1ea7n \u0111\u1ea7u ti\u00ean th\u1ea5y \u0111\u01b0\u1ee3c vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p trong khi mua h\u00e0ng.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 theo d\u1ecfi vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00f4ng qua Facebook&#8217;s Live Shopping tr\u00ean t\u1eebng trang c\u1ee7a t\u1eebng nh\u00e3n h\u00e0ng. Ho\u1eb7c c\u00f3 th\u1ec3 th\u00f4ng qua Shop tab tr\u00ean \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i&nbsp;guru.edu.vn<\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/span>&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook \u0111ang th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 tham gia v\u00e0o vi\u1ec7c \u0111\u1ea9y m\u1ea1nh Ecommerce. B\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ra m\u1eaft v\u1edbi chu\u1ed7i &#8221; Live Shopping Fridays&#8221; tr\u00ean to\u00e0n n\u1ec1n t\u1ea3ng. N\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ecf tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp. 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