{"id":19966,"date":"2021-06-01T08:30:00","date_gmt":"2021-06-01T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=19966"},"modified":"2021-06-03T13:53:56","modified_gmt":"2021-06-03T06:53:56","slug":"glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao","title":{"rendered":"Glossier \u0111\u00e3 t\u1eadn d\u1ee5ng Google Ads hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o ?"},"content":{"rendered":"\n<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ef1 t\u1ed1i gi\u1ea3n trong cu\u1ed9c s\u1ed1ng, \u1edf th\u00f3i quen sinh ho\u1ea1t,phong c\u00e1ch makeup hay c\u1ea3 packaging c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Th\u00ec Glossier ch\u1eafc ch\u1eafn l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4ng th\u1ec3 tuy\u1ec7t v\u1eddi h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf case study social media c\u1ee7a Glossier c\u0169ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 c\u1ee7a nh\u1eefng Marketer \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao-1.png\" alt=\"glossier \u0111\u00e3 t\u1eadn d\u1ee5ng google ads hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-20003\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao-1.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao-1-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao-1-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/glossier-da-tan-dung-google-ads-hieu-qua-nhu-the-nao-1-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1eady Glossier l\u00e0 ai ?<\/strong><\/h3>\n\n\n\n<p>Glossier l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 \u0111ang th\u00e1ch th\u1ee9c c\u00e1c t\u1eadp \u0111o\u00e0n l\u00e0m \u0111\u1eb9p l\u00e2u \u0111\u1eddi.<\/p>\n\n\n\n<p>V\u00e0 c\u00f3 v\u1ebb nh\u01b0 v\u1ebb ngo\u00e0i t\u1ed1i gi\u1ea3n v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i \u0111\u1ed1i v\u1edbi gen Y.<\/p>\n\n\n\n<p>Glossier \u0111\u00e3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f9ng v\u1edbi m\u1ed9t \u00edt tr\u1ee3 gi\u00fap c\u1ee7a PR. C\u00f4ng ty \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u00e1t cu\u1ed3ng v\u1edbi s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, d\u01b0\u1edbi b\u1ec1 n\u1ed5i c\u00f2n m\u1ed9t s\u1ed1 \u0111i\u1ec1u x\u1ea3y ra. Trong nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 bao g\u1ed3m c\u1ea3 Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c Glossier<\/strong><\/h2>\n\n\n\n<p>Glossier b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t blog v\u1ec1 phong c\u00e1ch s\u1ed1ng v\u00e0 l\u00e0m \u0111\u1eb9p. N\u01a1i m\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Emily Weiss \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 2010.khi c\u00f4 \u1ea5y \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i Vogue. Trang web ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng (l\u00ean \u0111\u1ebfn 10 tri\u1ec7u l\u01b0\u1ee3t xem trong v\u00f2ng 1 th\u00e1ng. T\u1eeb \u0111\u00f3 cho ph\u00e9p Weiss nh\u00ecn xa h\u01a1n c\u00e1c c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p>\u0110ang \u1edf ng\u00e3 r\u1ebd c\u1ee7a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng ng\u01b0\u1eddi li\u00ean h\u1ec7 trong ng\u00e0nh. T\u1eeb \u0111\u00f3 c\u00f4 \u1ea5y c\u00f3 c\u1ea3m gi\u00e1c t\u1ed1t v\u1ec1 nh\u1eefng c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. V\u00ec v\u1eady, v\u00e0o n\u0103m 2014, c\u00f4 \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 2 tri\u1ec7u \u0111\u00f4 la. \u0110\u00e2y l\u00e0 s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111\u1ec3 th\u00e0nh l\u1eadp Glossier.<\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t danh m\u1ee5c g\u1ed3m 4 s\u1ea3n ph\u1ea9m nh\u1ecf. \u0110i\u1ec3m b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t c\u1ee7a n\u00f3 l\u00e0 t\u1ea7m nh\u00ecn v\u1ec1 v\u1ebb \u0111\u1eb9p \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u ph\u1ee5 n\u1eef (tr\u1ebb).  N\u00f3 \u0111\u00e3 l\u00e0m cho ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y d\u1ec5 ch\u1ecbu h\u01a1n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>H\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn g\u1ea7n g\u0169i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ed1t l\u00f5i. T\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 n\u00f3 gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n k\u1ec3 t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kinh doanh c\u1ee7a Glossier c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t ?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00e0i tr\u1ee3 cho vi\u1ec7c m\u1edf r\u1ed9ng c\u1ee7a m\u00ecnh, Glossier \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed5ng c\u1ed9ng 186 tri\u1ec7u \u0111\u00f4 la. Cho \u0111\u1ebfn nay, c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 1,2 t\u1ef7 \u0111\u00f4 la. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ti\u1ec1n kh\u00e1 l\u1edbn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t doanh thu 100 tri\u1ec7u \u0111\u00f4 la trong n\u0103m 2018<\/p>\n\n\n\n<p>Kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3. T\u1eeb \u0111\u00f3 c\u00f4ng ty \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra qu\u1ed1c t\u1ebf v\u00e0 m\u1edf hai \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"662\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138-1024x662.png\" alt=\"Glossier li\u1ec7u c\u00f3 t\u1ed1t case study social media\" class=\"wp-image-19967\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138-1024x662.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138-300x194.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138-768x497.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138-610x395.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-138.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Cloud paint &#8211; \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a th\u00edch nh\u1ea5t c\u1ee7a Glossier<\/figcaption><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf Glossier c\u00f2n r\u1ea5t coi tr\u1ecdng vai tr\u00f2 c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. Trong m\u1ed9t s\u1ed1 cu\u1ed9c ph\u1ecfng v\u1ea5n, nh\u00f3m Glossier tuy\u00ean b\u1ed1 \u0111\u00e3 d\u00e0nh ra 2 n\u0103m \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m kem ch\u1ed1ng n\u1eafng c\u1ee7a h\u1ecd. L\u00fd do \u0111\u1eb1ng sau l\u00e0 h\u1ecd lu\u00f4n mu\u1ed1n \u0111em \u0111\u1ebfn s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>K\u1ec3 t\u1eeb khi ra m\u1eaft, danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e3 m\u1edf r\u1ed9ng. V\u00e0 hi\u1ec7n t\u1ea1i n\u00f3 \u0111\u00e3 bao g\u1ed3m 54 s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m thu\u1ed9c m\u1ed9t d\u00f2ng trong th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng, g\u1ecdi l\u00e0 Glossier Play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u01b0\u1ee3ng Traffic \u0111\u1ed5 v\u1ec1 Website Glossier.com c\u00f3 cao nh\u01b0 d\u1ef1 \u0111o\u00e1n<\/strong><\/h2>\n\n\n\n<p>Glossier kh\u00f4ng b\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. V\u00ec v\u1eady h\u1ea7u h\u1ebft doanh thu 100 tri\u1ec7u \u0111\u00f4 la \u0111\u00f3 \u0111\u1ebfn t\u1eeb trang web c\u1ee7a ri\u00eang m\u00ecnh. <\/p>\n\n\n\n<p>V\u00ec v\u1eady, v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Similarweb. Ch\u00fang ta c\u00f3 th\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 h\u1ecd \u0111\u00f3n nh\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"531\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139-1024x531.png\" alt=\"L\u01b0\u1ee3ng Traffic \u0111\u1ed5 v\u1ec1 Website Glossier\" class=\"wp-image-19968\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139-1024x531.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139-300x155.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139-768x398.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139-610x316.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-139.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>L\u01b0\u1ee3ng traffic c\u1ee7a Glossier.com \u0111\u01b0\u1ee3c similarweb ghi nh\u1eadn<\/figcaption><\/figure>\n\n\n\n<p>V\u00e0o th\u00e1ng 6\/2019, h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 2 tri\u1ec7u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o. Ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn tr\u1ef1c ti\u1ebfp (44%) v\u00e0 qua t\u00ecm ki\u1ebfm (39%). M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t m\u1ea1nh tr\u00ean Instagram. Nh\u01b0ng ch\u1ec9 c\u00f3 9% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u00f3 c\u00f3 l\u1ebd kh\u00f4ng ch\u00ednh x\u00e1c. C\u00f3 th\u1ec3 ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Instagram \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp. \u0110\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p cho r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd ch\u1ea1y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ngo\u00e0i ra l\u01b0u l\u01b0\u1ee3ng v\u00e0o website c\u00f2n chia th\u00e0nh 2 ph\u1ea7n<\/strong><\/h4>\n\n\n\n<p>L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm chia th\u00e0nh 85% t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 15 t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n (117.000 kh\u00e1ch truy c\u1eadp)<\/p>\n\n\n\n<p>T\u1eeb m\u1ed9t ngu\u1ed3n gi\u1edbi thi\u1ec7u chi\u1ebfm 4% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. N\u00f3 ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb intothegloss.com, blog ban \u0111\u1ea7u m\u00e0 t\u1eeb \u0111\u00f3 c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n. Trang web \u0111\u00f3 chi\u1ebfm 32.000 l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng. V\u00ec v\u1eady n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00e1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>15% kh\u00e1c \u0111\u1ebfn t\u1eeb Buzzfeed. N\u01a1i \u0111ang qu\u1ea3ng c\u00e1o Glossier th\u00f4ng qua m\u1ed9t th\u1ecfa thu\u1eadn li\u00ean k\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"481\" height=\"789\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-140.png\" alt=\"qu\u1ea3ng c\u00e1o c\u1ee7a glossier tr\u00ean buzzfeed  case study social media\" class=\"wp-image-19969\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-140.png 481w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-140-183x300.png 183w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><figcaption>Glossier li\u00ean k\u1ebft v\u1edbi BuzzFeed \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo, l\u00e0 email v\u00e0 hi\u1ec3n th\u1ecb, m\u1ed7i th\u1ee9 chi\u1ebfm 1,5% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. T\u1eeb nh\u1eefng con s\u1ed1 tr\u00ean, v\u00e0 t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c PR t\u1eeb Glossier. C\u00f3 v\u1ebb nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng n\u00e0o m\u00e0 h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng. Nh\u01b0ng Glossier c\u0169ng chi m\u1ed9t kho\u1ea3n kha kh\u00e1 cho qu\u1ea3ng c\u00e1o. Ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3ng c\u00e1o Instagram v\u00e0 Facebook nh\u01b0ng th\u1eadm ch\u00ed c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m v\u1edbi qu\u1ea3ng c\u00e1o Reddit.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, trong ph\u1ea7n ti\u1ebfp theo, b\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c s\u1ed1 ti\u1ec1n h\u1ecd chi ti\u00eau. T\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c 117.000 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web c\u1ee7a h\u1ecd th\u00f4ng qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Case study social media tuy\u1ec7t v\u1eddi c\u1ee7a Glossier<\/strong><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 nh\u1eefng g\u00ec Glossier \u0111\u00e3 chi cho Google Ads trong th\u00e1ng 6 n\u0103m 2019:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"281\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-1024x281.png\" alt=\"glossier tr\u00ean MXH\" class=\"wp-image-19970\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-1024x281.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-300x82.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-768x210.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-1066x294.png 1066w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-1068x294.png 1068w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141-610x167.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-141.png 1073w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1c ph\u1ea7n kh\u00e1c nhau trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Search Ads<\/strong><\/h3>\n\n\n\n<p>T\u1eeb b\u00ean ngo\u00e0i nh\u00ecn v\u00e0o, Google Ads th\u01b0\u1eddng gi\u1ed1ng nh\u01b0 m\u1ed9t h\u1ed9p \u0111en. Nh\u01b0ng nh\u1edd m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5, ch\u00fang ta c\u00f3 th\u1ec3 xem qua c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n Google Ads Glossier. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 giao di\u1ec7n c\u1ee7a Google Search Ads:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"709\" height=\"789\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-142.png\" alt=\"Google Search Ads glossier case study social media\" class=\"wp-image-19971\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-142.png 709w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-142-270x300.png 270w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-142-610x679.png 610w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n\n<p> \u1ede c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t, c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u: Glossier v\u00e0 Glossier Play. M\u1ed9t c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh 2 ph\u1ea7n. Bao g\u1ed3m chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sau \u0111\u00f3, c\u00e1c nh\u00f3m \u0111\u00f3 \u0111\u01b0\u1ee3c chia th\u00e0nh ACQ &amp; CRM<\/strong><\/h4>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 nghe c\u00f3 v\u1ebb h\u01a1i kh\u00f3 hi\u1ec3u nh\u01b0ng \u0111\u00e2y l\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3:<\/p>\n\n\n\n<ul><li><strong>ACQ<\/strong>: c\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web tr\u01b0\u1edbc \u0111\u00e2y.<\/li><li><strong>CRM:<\/strong> c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng truy c\u1eadp trang web. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng RLSA (danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i cho qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) trong Google Ads. T\u00ean CRM c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau trong chi\u1ebfn d\u1ecbch n\u00e0y. M\u1ed9t s\u1ebd l\u00e0 c\u00e1c lo\u1ea1i kh\u00e1ch truy c\u1eadp trang web kh\u00e1c nhau (Ng\u01b0\u1eddi xem s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi b\u1ecf gi\u1ecf h\u00e0ng, v.v.). Nh\u01b0ng h\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a danh s\u00e1ch email c\u1ee7a m\u00ecnh (s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd trang web, kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao) v\u1edbi Google Ads. \u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p h\u1ecd t\u0103ng gi\u00e1 th\u1ea7u cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd.<\/li><\/ul>\n\n\n\n<p>V\u00ec v\u1eady, c\u00e1c chi\u1ebfn d\u1ecbch ACQ &amp; CRM l\u00e0 b\u1ea3n sao ch\u00ednh x\u00e1c, ngo\u1ea1i tr\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u00fang nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Glossier c\u0169ng ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch b\u00ean ngo\u00e0i Hoa K\u1ef3: \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh, Canada v\u00e0 Ph\u00e1p. C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch \u1edf nh\u1eefng qu\u1ed1c gia \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t b\u1ea3n sao c\u1ee7a chi\u1ebfn d\u1ecbch \u1edf M\u1ef9. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c chi\u1ebfn d\u1ecbch ACQ cho V\u01b0\u01a1ng qu\u1ed1c Anh tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n\n\n\n<ul><li>UK_Google_Brand_ACQ_P_Main_General<\/li><li>UK_Google_Brand_ACQ_P_Skincare_Product<\/li><li>UK_Google_Brand_ACQ_P_Makeup_Product<\/li><li>UK_Google_Brand_ACQ_P_Body_Product<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case study social media cho t\u00ecm ki\u1ebfm c\u00f3 bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u glossier<\/strong><\/h3>\n\n\n\n<p>Xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t chi\u1ebfn d\u1ecbch cho c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i (\u201cGlossier\u201d). M\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch kh\u00e1c \u0111\u01b0\u1ee3c chia theo danh m\u1ee5c (Ch\u0103m s\u00f3c da, C\u01a1 th\u1ec3 &amp; Trang \u0111i\u1ec3m). \u0110i\u1ec1u n\u00e0y kh\u00e1 gi\u1ed1ng v\u1edbi c\u1ea5u tr\u00fac trang web, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"190\" height=\"631\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-143.png\" alt=\"s\u1ea3n ph\u1ea9m c\u1ee7a glossier case study social media\" class=\"wp-image-19972\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-143.png 190w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-143-90x300.png 90w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f4ng ty ph\u1ea3i tr\u1ea3 ti\u1ec1n cho t\u00ecm ki\u1ebfm c\u00f3 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm 80%. Trong khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i 20% l\u01b0\u1ee3t truy c\u1eadp.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t c\u1ee7a Glossier<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145-1024x536.png\" alt=\" glossier case study social media\" class=\"wp-image-19974\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145-1024x536.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145-300x157.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145-768x402.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145-610x319.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-145.png 1313w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd trong danh s\u00e1ch n\u00e0y. T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i lu\u00f4n \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t. C\u00f3 r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u00e3 khuy\u1ebfn m\u1ea1i. Do \u0111\u00f3, h\u1ecd \u0111\u00e3 c\u1ed1 g\u1eafng n\u1eafm b\u1eaft b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 10% tr\u00ean landing page.<\/p>\n\n\n\n<p>M\u1ed9t ph\u1ea7n l\u1edbn kh\u00e1c trong top 10 l\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5. Nh\u01b0 son b\u00f3ng, dung d\u1ecbch, ph\u1ea5n ph\u1ee7 v\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Danh s\u00e1ch n\u00e0y c\u0169ng cho th\u1ea5y t\u00e1c \u0111\u1ed9ng l\u00ean t\u00ean s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n<p>Khi m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y gi\u00e1 khi nh\u1ea5p chu\u1ed9t. <\/p>\n\n\n\n<ul><li>&#8220;Son \u0111\u00e1m m\u00e2y Glossior\u201d &#8211; kh\u00f4ng bao g\u1ed3m m\u00f4 t\u1ea3 danh m\u1ee5c chung chung (m\u00e1 h\u1ed3ng) &#8211; CPC: $ 0,31 <\/li><li>&#8220;Son b\u00f3ng Glossior \u201d- kh\u00f4ng bao g\u1ed3m m\u00f4 t\u1ea3 danh m\u1ee5c chung &#8211; CPC: $ 1,87<\/li><\/ul>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ngh\u0129 ra nh\u1eefng t\u00ean s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o. C\u00f3 m\u1ed9t t\u00ean s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi SEO (c\u00f3 ngh\u0129a l\u00e0 n\u00f3 bao g\u1ed3m c\u00e1c truy v\u1ea5n m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng h\u1ea1ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"853\" height=\"791\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-146.png\" alt=\"son c\u1ee7a glossier case study social media\" class=\"wp-image-19975\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-146.png 853w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-146-300x278.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-146-768x712.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-146-610x566.png 610w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case study social media cho qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Glossier<\/strong><\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n Glossier r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ebfn m\u1ee9c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"529\" height=\"717\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-147.png\" alt=\"qu\u1ea3ng c\u00e1o c\u1ee7a glossier case study social media\" class=\"wp-image-19976\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-147.png 529w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-147-221x300.png 221w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/figure><\/div>\n\n\n\n<p>H\u1ecd t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u: da, trang \u0111i\u1ec3m, v\u1ebb \u0111\u1eb9p trong cu\u1ed9c s\u1ed1ng, v.v.<\/p>\n\n\n\n<p>Ph\u1ea7n m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd c\u0169ng kh\u00e1 ch\u1eafc ch\u1eafn. Trong ph\u1ea7n m\u1edf r\u1ed9ng ch\u00fa th\u00edch, h\u1ecd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u1ee3i \u00edch kh\u00e1c: Giao h\u00e0ng mi\u1ec5n ph\u00ed tr\u00ean $ 30, tr\u1ea3 l\u1ea1i mi\u1ec5n ph\u00ed, 100% kh\u00f4ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt, v.v.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>M\u1ed9t \u0111i\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111ang l\u00e0m l\u00e0 s\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng li\u00ean k\u1ebft trang web c\u1ee7a m\u00ecnh<\/strong><\/h4>\n\n\n\n<p>T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh: Brow Flick.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"470\" height=\"472\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-148.png\" alt=\"s\u1ea3n ph\u1ea9m son m\u1edbi\" class=\"wp-image-19977\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-148.png 470w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-148-300x300.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-148-150x150.png 150w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure><\/div>\n\n\n\n<p>Li\u00ean k\u1ebft trang web th\u1ee9 hai. \u201cMua s\u1eafm Iconic Brow Duo\u201d th\u1ef1c s\u1ef1 h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn m\u1ed9t t\u1ed5 h\u1ee3p s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u00f3. T\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf. Khi \u0111\u01b0\u1ee3c so v\u1edbi c\u00e1c li\u00ean k\u1ebft trang web kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n khi xu\u1ea5t hi\u1ec7n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc d\u00e0nh cho glossier case study social media.<\/p>\n\n\n\n<p>H\u1ecd c\u0169ng \u0111ang gi\u1ea3m gi\u00e1 10% cho \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean trong c\u00e1c li\u00ean k\u1ebft trang web c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trang danh m\u1ee5c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. Nh\u01b0ng n\u00f3 hi\u1ec3n th\u1ecb m\u1ed9t lo\u1ea1i th\u00f4ng b\u00e1o \u1edf g\u00f3c tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i c\u1ee7a trang. \u0110i\u1ec1u n\u00e0y kh\u00e1 th\u00f4ng minh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"551\" height=\"214\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-149.png\" alt=\"khuy\u1ebfn m\u00e3i son \" class=\"wp-image-19978\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-149.png 551w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-149-300x117.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure><\/div>\n\n\n\n<p>Glossier c\u0169ng s\u1eed d\u1ee5ng ph\u1ea7n m\u1edf r\u1ed9ng khuy\u1ebfn m\u00e3i \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m theo set. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u1ea3m gi\u00e1 kh\u00e1 th\u00f4ng minh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Glossier c\u0169ng ch\u1ea1y qu\u1ea3ng c\u00e1o \u1edf Ph\u00e1p. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec tr\u00f4ng gi\u1ed1ng nh\u01b0:<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"812\" height=\"353\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-150.png\" alt=\"c\u1eeda h\u00e0ng son \" class=\"wp-image-19979\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-150.png 812w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-150-300x130.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-150-768x334.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-150-610x265.png 610w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n l\u00e0 ng\u00f4n ng\u1eef. Qu\u1ea3ng c\u00e1o b\u1eb1ng ti\u1ebfng Anh trong khi c\u00e0i \u0111\u1eb7t tr\u00ecnh duy\u1ec7t b\u1eb1ng ti\u1ebfng Ph\u00e1p. M\u1ed9t trong nh\u1eefng v\u0103n b\u1ea3n c\u1ee7a D\u00f2ng ti\u00eau \u0111\u1ec1 ch\u1ec9 ra r\u1eb1ng ch\u00fang hi\u1ec7n &#8220;Hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn Ph\u00e1p&#8221;. \u0110\u00e2y l\u00e0 m\u1ed9t tinh ch\u1ec9nh kh\u00e1 nh\u1ecf so v\u1edbi vi\u1ec7c d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch b\u1eb1ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi b\u1ea1n v\u1ed9i v\u00e0ng sao ch\u00e9p \u0111i\u1ec1u n\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t s\u1ed1 r\u1ea5t \u00edt tr\u01b0\u1eddng h\u1ee3p. M\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c s\u1ebd khi\u1ebfn h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o xa l\u00e1nh. Th\u01b0\u1eddng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t r\u1ea5t th\u1ea5p tr\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y, k\u1ebft qu\u1ea3 l\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng b\u1ecb gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>Nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Glossier. Qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd d\u01b0\u1eddng nh\u01b0 ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c t\u00ecm ki\u1ebfm v\u1ec1 nh\u00e3n hi\u1ec7u v\u00e0 t\u00ean s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m -Glossier t\u1eeb glossier.com. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trang \u0111\u00edch<\/strong><\/h4>\n\n\n\n<p>H\u1ea7u h\u1ebft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ebfn tr\u00ean trang ch\u1ee7 ho\u1eb7c c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o trang web v\u00ec tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 l\u00e0 r\u1ea5t t\u1ed1t. N\u00f3 tr\u00f4ng kh\u00e1 l\u00e0 tuy\u1ec7t v\u1eddi, th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft \u1edf \u0111\u00f3 (b\u00ean trong l\u00e0 g\u00ec, c\u00e1ch s\u1eed d\u1ee5ng n\u00f3, v.v.) c\u00f9ng v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u1eeb ch\u00ednh h\u00e3ng. C\u00f3 th\u1ec3 th\u1ea5y m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u00ean trang web v\u00e0 n\u00f3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1 t\u1ed1t. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc hay t\u1eeb glossier case study social media<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eefng t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>C\u1ea5u tr\u00fac c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u. Kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch RLSA c\u1ee5 th\u1ec3. Chi\u1ebfn d\u1ecbch ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c truy v\u1ea5n kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c da v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u1ed9ng (DSA) \u0111\u1ec3 bao g\u1ed3m ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a danh m\u1ee5c.<\/p>\n\n\n\n<p>Top 10 keywords kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"522\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151-1024x522.png\" alt=\"t\u1eeb kh\u00f3a ph\u1ee5\" class=\"wp-image-19980\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151-1024x522.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151-300x153.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151-768x391.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151-610x311.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-151.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u khi nh\u00ecn v\u00e0o top 10 n\u00e0y l\u00e0 c\u00f3 bao nhi\u00eau nh\u1ea5p chu\u1ed9t m\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u \u0111\u00f3 mang l\u1ea1i.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, kho\u1ea3ng 12.000 kh\u00e1ch \/ th\u00e1ng. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u kh\u00e1 ph\u1ed5 bi\u1ebfn. C\u00e1c nh\u1ea5p chu\u1ed9t n\u00e0y c\u00f3 gi\u00e1 kho\u1ea3ng $2, r\u1ea5t kh\u00f3 \u0111\u1ec3 ch\u1ea1y c\u00f3 l\u00e3i tr\u00ean c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng $35. Trong ph\u1ea7n nh\u1ecf c\u1ee7a Away Travel, ch\u00fang t\u00f4i n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng \u0111\u00f3 l\u00e0 do th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u v\u00e0 h\u1ecd c\u00f3 AOV g\u1ea5p 10 l\u1ea7n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u1eadn x\u00e9t th\u1ee9 hai:<\/strong><\/h4>\n\n\n\n<p>V\u1ec1 top 10 n\u00e0y l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00e1c t\u00ean s\u1ea3n ph\u1ea9m nh\u01b0 \u201cboy brow\u201d v\u00e0 \u201ccloud paint\u201d. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng c\u00f3 s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd xung quanh c\u00e1c s\u1ea3n ph\u1ea9m Glossier n\u00e0y. <\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 truy v\u1ea5n t\u00ecm ki\u1ebfm n\u1eb1m trong danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd t\u01b0\u1edfng: kat von d &amp; anastasia liquid lipstick.<\/p>\n\n\n\n<p>C\u1ea3 hai \u0111\u1ec1u l\u00e0 truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh. \u0110\u00f4i khi th\u1eadt th\u00fa v\u1ecb khi gi\u1eef h\u1ecd trong chi\u1ebfn d\u1ecbch. Ho\u1eb7c th\u1eadm ch\u00ed nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee5 th\u1ec3. Nh\u01b0ng nh\u00ecn th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u1ecd chi ti\u00eau \u00edt h\u01a1n cho t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u1ecd n\u00ean xem qua b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3 \u0111\u1ec3 th\u00eam l\u00e0m t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0 ki\u1ec3m tra c\u00e1c lo\u1ea1i \u0111\u1ed1i s\u00e1nh c\u1ee7a t\u1eeb kh\u00f3a hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm<\/strong>.<\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u00fa v\u1ecb v\u1ec1 c\u00e1ch li\u00ean k\u1ebft c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm chung v\u1edbi t\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o b\u1eadt l\u00ean cho t\u00ecm ki\u1ebfm &#8220;b\u00fat ch\u00ec k\u1ebb m\u1eaft&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"834\" height=\"153\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-152.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm.\" class=\"wp-image-19981\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-152.png 834w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-152-300x55.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-152-768x141.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-152-610x112.png 610w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<p>H\u1ecd s\u1eed d\u1ee5ng D\u00f2ng ti\u00eau \u0111\u1ec1 1 \u0111\u1ec3 gi\u1edbi thi\u1ec7u Glossier Play, nh\u00e3n hi\u1ec7u &#8220;trang \u0111i\u1ec3m m\u00e0u&#8221; c\u1ee7a h\u1ecd. Sau \u0111\u00f3, ch\u1ec9 trong D\u00f2ng ti\u00eau \u0111\u1ec1 2, h\u1ecd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm b\u00fat ch\u00ec m\u1eaft v\u00e0 li\u00ean k\u1ebft n\u00f3 v\u1edbi \u201cColorslide\u201d, t\u00ean s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>B\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft ri\u00eang cho s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 ch\u1ee9a m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch b\u1ed5 sung. C\u0169ng l\u01b0u \u00fd c\u00e1ch URL hi\u1ec3n th\u1ecb l\u00e0 &#8220;t\u1ed1i thi\u1ec3u&#8221;. Kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u0111\u01b0\u1eddng d\u1eabn n\u00e0o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. (M\u1ed9t l\u1ef1a ch\u1ecdn thay th\u1ebf s\u1ebd l\u00e0 www.glossier.com\/Makeup\/Eye-Pencil)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra v\u1edbi t\u00ecm ki\u1ebfm \u201ceau de parfum\u201d<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"476\" height=\"178\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-153.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm t\u1ea1i ph\u00e1p\" class=\"wp-image-19982\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-153.png 476w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-153-300x112.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/figure><\/div>\n\n\n\n<p>Glossier You l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m n\u01b0\u1edbc hoa c\u1ee7a h\u1ecd. Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a qu\u1ea3ng c\u00e1o kh\u00e1 chung chung. Cho bi\u1ebft n\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t t\u1eeb chi\u1ebfn d\u1ecbch DSA t\u1ed5ng h\u1ee3p.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch t\u1ed5ng h\u1ee3p n\u00e0y r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian.<\/p>\n\n\n\n<p>Vi\u1ec7c xem l\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y v\u00e0 vi\u1ebft l\u1ea1i c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 cho c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 h\u01a1n n\u1eefa. CTR s\u1ebd t\u0103ng l\u00ean v\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng theo sau. Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng kh\u00e1 t\u1ed1t, gi\u1ed1ng nh\u01b0 \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o tr\u00ean Google Shopping c\u1ee7a Glossier<\/strong><\/h4>\n\n\n\n<p> Tr\u01b0\u1edbc khi ch\u00fang ta \u0111i v\u00e0o chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec Glossier \u0111ang l\u00e0m v\u1edbi Qu\u1ea3ng c\u00e1o mua s\u1eafm c\u1ee7a m\u00ecnh, t\u00f4i mu\u1ed1n cho b\u1ea1n th\u1ea5y \u0111i\u1ec1u m\u00e0 h\u1ecd <strong>KH\u00d4NG L\u00c0M<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"343\" height=\"737\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-154.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean Google Shopping\" class=\"wp-image-19983\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-154.png 343w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-154-140x300.png 140w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/figure><\/div>\n\n\n\n<p>\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh \u1edf tr\u00ean hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm \u201cson b\u00f3ng Glossier\u201d nh\u01b0ng nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y. Glossier kh\u00f4ng hi\u1ec3n th\u1ecb trong b\u0103ng chuy\u1ec1n qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u00f3. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec h\u1ecd kh\u00f4ng ch\u1ea1y Qu\u1ea3ng c\u00e1o tr\u01b0ng b\u00e0y m\u1eb7t h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, thay v\u00e0o \u0111\u00f3, MAC Cosmetics l\u00e0 k\u1ebft qu\u1ea3 \/ qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm g\u1eb7p ph\u1ea3i. \u0110i\u1ec1u n\u00e0y g\u00e2y t\u1ed1n k\u00e9m cho c\u00e1c nh\u1ea5p chu\u1ed9t v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a Glossier. \u0110i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra t\u01b0\u01a1ng t\u1ef1 khi qu\u1ea3ng c\u00e1o \u1edf UK:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"433\" height=\"793\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-155.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u00ean Google Shopping\" class=\"wp-image-19984\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-155.png 433w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-155-164x300.png 164w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/figure><\/div>\n\n\n\n<p>Tuy nhi\u00ean, Glossier kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u duy nh\u1ea5t b\u1ecf l\u1ee1 qu\u1ea3ng c\u00e1o tr\u01b0ng b\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch mua s\u1eafm Glossier<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch Google Mua s\u1eafm:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"531\" height=\"657\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-156.png\" alt=\"chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean MXH\" class=\"wp-image-19985\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-156.png 531w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-156-242x300.png 242w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n\n\n\n<p>C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Hai b\u1ed9 chi\u1ebfn d\u1ecbch m\u1ed9t cho Glossier v\u00e0 m\u1ed9t cho Glossier Play. \u0110\u00e2y l\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u (NB) \u0111\u01b0\u1ee3c ph\u00e2n chia nh\u1ecf h\u01a1n n\u1eefa.Sau \u0111\u00f3, m\u1ed7i qu\u1ed1c gia c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 c\u1ee7a ri\u00eang m\u00ecnh: US, UK &amp; CA.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110a qu\u1ed1c gia<\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c m\u1edf r\u1ed9ng Google Mua s\u1eafm sang c\u00e1c qu\u1ed1c gia kh\u00e1c n\u00f3i c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1 d\u1ec5 d\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u00ec Glossier th\u1ef1c s\u1ef1 c\u00f3 n\u1ed9i t\u1ec7 tr\u00ean trang web c\u1ee7a m\u00ecnh (v\u00e0 trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"181\" height=\"361\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-157.png\" alt=\"qu\u1ea3ng c\u00e1o \u0111a qu\u1ed1c gia\" class=\"wp-image-19986\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-157.png 181w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-157-150x300.png 150w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/><figcaption>Set makeup n\u00e0y $50 CAD v\u00e0 $40 USD<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u01b0ng khi Glossier b\u1eaft \u0111\u1ea7u b\u00e1n \u1edf c\u00e1c khu v\u1ef1c v\u1edbi c\u00e1c ng\u00f4n ng\u1eef kh\u00e1c nhau, c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1edbi xu\u1ea5t hi\u1ec7n<\/strong><\/h4>\n\n\n\n<p>V\u1edbi chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, h\u1ecd (v\u00e0 b\u1ea1n) c\u00f3 th\u1ec3 tr\u00e1nh xa vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ti\u1ebfng Anh cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00f3i ti\u1ebfng Ph\u00e1p.Nh\u01b0ng Google Mua s\u1eafm y\u00eau c\u1ea7u trang \u0111\u00edch ph\u1ea3i b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, m\u1ed9t Chi\u1ebfn d\u1ecbch mua s\u1eafm nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Ph\u00e1p \u1edf Ph\u00e1p c\u1ea7n ph\u1ea3i c\u00f3 qu\u1ea3ng c\u00e1o + trang \u0111\u00edch b\u1eb1ng ti\u1ebfng Ph\u00e1p.H\u1ecd \u0111\u00e3 d\u1ecbch m\u1ed9t s\u1ed1 ph\u1ea7n tr\u00ean trang web c\u1ee7a m\u00ecnh, ch\u1ee7 y\u1ebfu l\u00e0 li\u00ean quan \u0111\u1ebfn thanh to\u00e1n, nh\u01b0ng n\u1ed9i dung s\u1ea3n ph\u1ea9m v\u1eabn l\u00e0 ti\u1ebfng Anh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"725\" height=\"727\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-158.png\" alt=\"qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u1edf qu\u1ed1c gia kh\u00e1c\" class=\"wp-image-19987\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-158.png 725w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-158-300x300.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-158-150x150.png 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-158-610x612.png 610w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ebfn t\u1eeb Ch\u00e2u \u00c2u, t\u00f4i c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p m\u00e0 nhi\u1ec1u ng\u00f4n ng\u1eef mang l\u1ea1i. Vi\u1ec7c d\u1ecbch m\u1ed9t trang web nhanh ch\u00f3ng b\u1ed5 sung c\u00e1c ph\u1ee5 thu\u1ed9c v\u00e0 th\u01b0\u1eddng mang l\u1ea1i nh\u1eefng th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Thi\u1ebfu chi\u1ebfn d\u1ecbch RLSA<\/strong><\/h4>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t v\u1edbi chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm l\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch d\u00e0nh ri\u00eang cho \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb l\u1ea1i. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 th\u00eam nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch th\u1ef1c t\u1ebf. V\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng kh\u00e1ch truy c\u1eadp n\u00e0y ho\u1eb7c nh\u1eefng kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mua s\u1eafm g\u1ea7n nh\u01b0 mang l\u1ea1i c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t so v\u1edbi chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm. V\u00ec v\u1eady t\u00f4i mu\u1ed1n bi\u1ebft l\u00fd do t\u1ea1i sao h\u1ecd chia chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm th\u00e0nh RLSA v\u00e0 kh\u00f4ng ph\u1ea3i RLSA. Nh\u01b0ng h\u1ecd kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean Google Shopping<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean chi\u1ebfn d\u1ecbch glossier case study social media<\/strong><\/h4>\n\n\n\n<p>Ngo\u00e0i ra, h\u00e3y l\u01b0u \u00fd c\u00e1ch PLA trong t\u00ean chi\u1ebfn d\u1ecbch cho bi\u1ebft \u0111\u00e2y l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Mua s\u1eafm. \u0110i\u1ec1u n\u00e0y kh\u00e1 h\u1eefu \u00edch khi l\u1ecdc c\u00e1c chi\u1ebfn d\u1ecbch trong Google Ads ho\u1eb7c ph\u00e2n t\u00edch. (Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n \u0111ang th\u1eafc m\u1eafc PLA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m, t\u00ean c\u0169 c\u1ee7a qu\u1ea3ng c\u00e1o mua s\u1eafm).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u1ea5u tr\u00fac nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a Glossier case study social media<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu t\u00f4i suy \u0111o\u00e1n v\u1ec1 c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n s\u00e2u h\u01a1n. T\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd chia nh\u1ecf c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y th\u00e0nh c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau:<\/p>\n\n\n\n<ul><li>Son b\u00f3ng<\/li><li>M\u00e1 h\u1ed3ng cloud paint<\/li><li>Brow boy<\/li><li>Etc.<\/li><\/ul>\n\n\n\n<p>T\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u tr\u00ean Google Shopping:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"342\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159-1024x342.png\" alt=\"Google Shopping\" class=\"wp-image-19988\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159-1024x342.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159-300x100.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159-768x257.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159-610x204.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-159.png 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1eeb danh s\u00e1ch (ng\u1eafn) n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec3n th\u1ecb, m\u1eb7c d\u00f9 nh\u1eadn \u0111\u01b0\u1ee3c 365.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng. L\u00fd do \u0111\u01a1n gi\u1ea3n nh\u1ea5t cho \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 Qu\u1ea3ng c\u00e1o mua s\u1eafm kh\u00f4ng th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u00f3.<\/p>\n\n\n\n<p>Trong khi Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm xu\u1ea5t hi\u1ec7n cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 ph\u1ea5n \u0111\u00e1nh s\u00e1ng, son b\u00f3ng v\u00e0 eau de parfum. C\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec3n th\u1ecb trong Mua s\u1eafm kh\u00e1 kh\u00e1c nhau: ph\u1ea5n ph\u1ee7, ph\u1ea5n b\u1eaft s\u00e1ng, ph\u1ea5n l\u1ea5p l\u00e1nh, b\u1ed9 trang \u0111i\u1ec3m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u1eady \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c g\u00ec ?<\/strong><\/h4>\n\n\n\n<p>\u0110i\u1ec3m nh\u1ea5t qu\u00e1n duy nh\u1ea5t l\u00e0 boy brow, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u cho qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Truy v\u1ea5n t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u trong danh s\u00e1ch l\u00e0 \u201cwunderbrow\u201d, m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u1eadt th\u00fa v\u1ecb khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 th\u00f4ng qua Mua s\u1eafm, trong khi n\u00f3 ho\u00e0n to\u00e0n kh\u00f4ng xu\u1ea5t hi\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o cho th\u1ea5y nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd h\u01a1i qu\u00e1 r\u1ed9ng v\u00e0 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a b\u1ecb tr\u01b0\u1ee3t qua.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u kh\u00e1c m\u00e0 t\u00f4i t\u00ecm th\u1ea5y trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh l\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm nh\u01b0 \u201cniteshine\u201d v\u00e0 \u201cvinylic lip\u201d, c\u1ea3 hai t\u00ean s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t t\u1eeb chi\u1ebfn d\u1ecbch Non Brand.<\/p>\n\n\n\n<p>Hai ph\u00e1t hi\u1ec7n n\u00e0y cho t\u00f4i th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u01a1n n\u1eefa c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 chuy\u1ec3n t\u1eeb c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch 2 \u0111\u1ebfn 3 c\u1ea5p.<\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac hi\u1ec7n t\u1ea1i:<\/p>\n\n\n\n<ul><li>US_Google_Play_B_PLA: targets search queries for glossier<\/li><li>US_Google_Play_NB_PLA: all other queries<\/li><\/ul>\n\n\n\n<p>C\u1ea5u tr\u00fac m\u1edbi:<\/p>\n\n\n\n<ul><li>US_Google_Play_B_PLA: targets search queries for glossier + product names<\/li><li><strong>US_Google_Play_COMP_PLA: targets competitor brands\/products<\/strong><\/li><li>US_Google_Play_NB_PLA: all other queries<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 h\u1ecd thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o tr\u00ean Youtube<\/strong><\/h2>\n\n\n\n<p>L\u01b0\u1ee3t xem tr\u00ean c\u00e1c video tr\u00ean k\u00eanh YouTube c\u1ee7a h\u1ecd kh\u00e1 th\u1ea5p, v\u1edbi m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7.<\/p>\n\n\n\n<p>\u0110\u00f3 th\u01b0\u1eddng l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y h\u1ecd ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean YouTube.<\/p>\n\n\n\n<p>\u00cdt nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f4ng khai. C\u00f3 th\u1ec3 l\u00e0 h\u1ecd \u0111\u00e3 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch trong qu\u00e1 kh\u1ee9. Nh\u01b0ng ng\u00e0y nay, s\u1ed1 ti\u1ec1n video c\u1ee7a h\u1ecd c\u00f3 l\u1ebd \u0111\u01b0\u1ee3c chi ti\u00eau t\u1ed1t h\u01a1n tr\u00ean Instagram.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd hi\u1ec3n th\u1ecb m\u1ed9t s\u1ed1 gi\u1edbi thi\u1ec7u tr\u00ean YouTube, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n nh\u1edd v\u00e0o nhi\u1ec1u \u0111\u00e1nh gi\u00e1 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"655\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160-1024x655.png\" alt=\"youtube ads\" class=\"wp-image-19989\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160-1024x655.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160-300x192.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160-768x491.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160-610x390.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-160.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, kh\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm th\u1ea5y qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t c\u00f4ng ty. \u0110\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i kh\u00f4ng th\u1ec3 theo d\u00f5i b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i n\u00e0o tr\u00ean hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a Google. Nh\u01b0ng h\u1ecd \u0111\u00e3 l\u00e0m m\u1ed9t s\u1ed1 \u0111i\u1ec1u trong qu\u00e1 kh\u1ee9. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh \u1ea3nh m\u00e0 \u0111\u00e3 nh\u00ecn th\u1ea5y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"376\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-161.png\" alt=\"hi\u1ec7n th\u1ecb h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o glossier case study social media\" class=\"wp-image-19990\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-161.png 450w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-161-300x251.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u00f3 l\u1ebd s\u1ebd th\u1ea5t v\u1ecdng khi n\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. Nh\u01b0ng m\u1ed9t s\u1ed1 t\u00e0n d\u01b0 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u0169 h\u01a1n c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 manh m\u1ed1i cho c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ean c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 t\u00ecm th\u1ea5y:<\/p>\n\n\n\n<ul><li>US_Google_Display_ACQ_RTG_Generation<\/li><li>US_Google_Display_ACQ_P_Geng_Customintent<\/li><\/ul>\n\n\n\n<p>T\u1eeb nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ACQ ch\u1ec9 ra r\u1eb1ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng \u0111\u1ebfn trang web<\/strong><\/h4>\n\n\n\n<p>C\u1ea3 hai chi\u1ebfn d\u1ecbch \u0111\u1ec1u d\u00e0nh cho m\u1ed9t lo\u1ea1i son m\u00f4i Glossier c\u1ee5 th\u1ec3, Th\u1ebf h\u1ec7 G. N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y l\u1ea1i v\u00e0o cu\u1ed1i n\u0103m 2018. V\u00ec v\u1eady t\u00f4i gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1ea7n ra m\u1eaft \u0111\u00f3.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch t\u00f9y ch\u1ec9nh \u1edf cu\u1ed1i chi\u1ebfn d\u1ecbch th\u1ee9 hai \u0111\u00f3 cho bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng m\u1ee5c \u0111\u00edch t\u00f9y ch\u1ec9nh. M\u1ed9t trong nh\u1eefng t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"647\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162-1024x647.png\" alt=\"kh\u1eafc ph\u1ee5c l\u1ed7i tr\u00ean google\" class=\"wp-image-19991\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162-1024x647.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162-300x189.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162-768x485.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162-610x385.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-162.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1o s\u1eb5n m\u00e0 Google Ads cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee5c \u0111\u00edch t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang m\u00ecnh d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c trang \u0111\u00edch c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p Glossier x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn son m\u00f4i, kh\u00f4ng ch\u1ec9 trang \u0111i\u1ec3m.<\/p>\n\n\n\n<p>B\u1ea3ng \u0111i\u1ec3m l\u00e0 ph\u1ea7n m\u00e0 ch\u00fang t\u00f4i t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 xem Glossier \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c (ho\u1eb7c m\u1ea5t) bao nhi\u00eau ti\u1ec1n v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/blog\/google-discovery-ads-la-gi\/\">Google Ads<\/a> c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u m\u00e0 t\u00f4i th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n. Ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec th\u00f4ng tin \u0111\u00f3 kh\u00f4ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u00f4ng khai. Nh\u01b0ng trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, CEO Weiss ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd ch\u1ec9 c\u00f3 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n 1%. \u0110\u00e2y l\u00e0 m\u1ee9c r\u1ea5t th\u1ea5p \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty cung c\u1ea5p l\u1ee3i nhu\u1eadn mi\u1ec5n ph\u00ed. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a Glossier case study social media<\/strong><\/h4>\n\n\n\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u Euromonitor ti\u1ebft l\u1ed9 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn 75% cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1eeb 60-80%.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong lo\u1ea1t b\u00e0i n\u00e0y. Glossier b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng mang l\u1ea1i cho h\u1ecd m\u1ed9t ch\u00fat l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, t\u00f4i kh\u00f4ng ngh\u0129 s\u1ebd l\u00e0 ph\u00f3ng \u0111\u1ea1i khi \u01b0\u1edbc t\u00ednh Glossier c\u0169ng c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p 80%.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gi\u00e1 tr\u1ecb \u0111\u1eb7t h\u00e0ng trung b\u00ecnh c\u1ee7a Glossier case study social media<\/strong><\/h4>\n\n\n\n<p>Glossier d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ef1c hi\u1ec7n khuy\u1ebfn m\u00e3i v\u1ec1 gi\u00e1. S\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m v\u00e0 l\u00e0m \u0111\u1eb9p kh\u00e1c. V\u00e0 dao \u0111\u1ed9ng t\u1eeb $ 12- $ 35, v\u1edbi n\u01b0\u1edbc hoa l\u00ean \u0111\u1ebfn $ 60.<\/p>\n\n\n\n<p>H\u1ecd c\u0169ng b\u00e1n r\u1ea5t nhi\u1ec1u combo v\u00e0 b\u00e1n th\u00eam trong qu\u00e1 tr\u00ecnh thanh to\u00e1n, t\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"425\" height=\"753\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-163.png\" alt=\"landing page glossier case study social media\" class=\"wp-image-19992\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-163.png 425w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-163-169x300.png 169w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, h\u1ecd cung c\u1ea5p giao h\u00e0ng mi\u1ec5n ph\u00ed cho c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u00ean $30 . \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn t\u00f4i \u0111o\u00e1n r\u1eb1ng gi\u00e1 tr\u1ecb \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trung b\u00ecnh c\u1ee7a h\u1ecd cao h\u01a1n m\u1ed9t ch\u00fat, kho\u1ea3ng $35.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 m\u1ecdi khi, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u B\u1ea3ng \u0111i\u1ec3m b\u1eb1ng c\u00e1ch \u0111i\u1ec1n v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c con s\u1ed1 v\u00e0 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng c\u00f4ng ty d\u00e0nh t\u1ea5t c\u1ea3 l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"363\" height=\"413\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-164.png\" alt=\"chi ph\u00ed\" class=\"wp-image-19993\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-164.png 363w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-164-264x300.png 264w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure><\/div>\n\n\n\n<p>V\u1edbi chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng (CAC) l\u00e0 $28, c\u00f4ng ty t\u1ea1o ra doanh thu $106.231,5 m\u1ed7i th\u00e1ng v\u00e0 $0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ef1c t\u1ebf l\u1eafm, v\u00ec v\u1eady h\u00e3y xem \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta gi\u1ea3m CAC \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1021\" height=\"282\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-165.png\" alt=\"t\u1ed5ng chi ph\u00ed\" class=\"wp-image-19994\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-165.png 1021w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-165-300x83.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-165-768x212.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-165-610x168.png 610w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<p>B\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 gi\u1ea3m CAC t\u1eeb $28 xu\u1ed1ng c\u00f2n $2,8.<\/p>\n\n\n\n<p>\u0110\u1ec3 ti\u1ebfp t\u1ee5c, t\u00f4i ch\u1ecdn m\u1ed9t CAC \u1edf \u0111\u00e2u \u0111\u00f3 \u1edf gi\u1eefa chi\u1ebfm 50% t\u1ed5ng l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ef7 l\u1ec7 mua l\u1eb7p l\u1ea1i c\u1ee7a Glossier case study social media<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u, doanh thu t\u1eeb kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i l\u1ea5n \u00e1t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>\u0110\u1ed9ng l\u1ef1c \u0111\u00f3 c\u1ea7n m\u1ed9t th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng. Nh\u01b0ng n\u00f3 c\u00f3 v\u1ebb gi\u1ed1ng h\u1ec7t nh\u01b0 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra v\u1edbi Glossier ngay b\u00e2y gi\u1edd.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n n\u0103m 2018, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Glossier \u0111\u00e3 n\u00f3i r\u1eb1ng 50% doanh thu \u0111\u1ebfn t\u1eeb vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 l\u00e0 r\u1ea5t l\u1edbn v\u00e0 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c l\u1edbn c\u1ee7a l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Google Ads:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1008\" height=\"400\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-166.png\" alt=\"t\u1ef7 l\u1ec7 mua son glossier case study social media\" class=\"wp-image-19995\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-166.png 1008w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-166-300x119.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-166-768x305.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/05\/image-166-610x242.png 610w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<p>Giao d\u1ecbch mua l\u1eb7p l\u1ea1i chuy\u1ec3n t\u1eeb 0% (ch\u1ec9 m\u1ed9t l\u1ea7n b\u00e1n cho m\u1ed7i kh\u00e1ch h\u00e0ng) \u1edf b\u00ean tr\u00e1i th\u00e0nh 50% (m\u1ed9t n\u1eeda t\u1ed5ng s\u1ed1 l\u1ea7n mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng) \u1edf b\u00ean ph\u1ea3i.<\/p>\n\n\n\n<p>\u0110\u1ed9ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a vi\u1ec7c mua l\u1eb7p l\u1ea1i ph\u1ee9c t\u1ea1p h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y cho ta m\u1ed9t \u00fd t\u01b0\u1edfng kh\u00e1 t\u1ed1t v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi.<\/p>\n\n\n\n<p>Trong h\u1ed9p m\u00e0u h\u1ed3ng, t\u00f4i \u0111\u00e3 ch\u1ecdn k\u1ecbch b\u1ea3n c\u00f3 v\u1ebb kh\u1ea3 thi nh\u1ea5t. $85 000 chi ti\u00eau cho qu\u1ea3ng c\u00e1o bi\u1ebfn th\u00e0nh g\u1ea7n $300 000 doanh thu, ROAS l\u00e0 3,5. V\u00e0 n\u00f3 mang l\u1ea1i cho Glossier $156 000 \/ th\u00e1ng trong t\u1ed5ng l\u1ee3i nhu\u1eadn!<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do cho c\u00e1c chi\u1ebfn d\u1ecbch Google Ads Glossier c\u1ee7a ch\u00fang t\u00f4i!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ef1 t\u1ed1i gi\u1ea3n trong cu\u1ed9c s\u1ed1ng, \u1edf th\u00f3i quen sinh ho\u1ea1t,phong c\u00e1ch makeup hay c\u1ea3 packaging c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Th\u00ec Glossier ch\u1eafc ch\u1eafn l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4ng th\u1ec3 tuy\u1ec7t v\u1eddi h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf case study social media c\u1ee7a Glossier c\u0169ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossier \u0111\u00e3 t\u1eadn d\u1ee5ng Google Ads hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o ?<\/title>\n<meta name=\"description\" content=\"Ng\u00e0y nay h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng social media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, trong \u0111\u00f3 case study c\u1ee7a glossier l\u00e0 n\u1ed9i dung \u0111\u00e1ng \u0111\u1ec3 tham kh\u1ea3o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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