{"id":20010,"date":"2021-06-01T15:30:00","date_gmt":"2021-06-01T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20010"},"modified":"2021-06-03T13:58:35","modified_gmt":"2021-06-03T06:58:35","slug":"8-cach-ban-my-pham-online-hieu-qua-moi-thoi-dai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/8-cach-ban-my-pham-online-hieu-qua-moi-thoi-dai","title":{"rendered":"8 c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online hi\u1ec7u qu\u1ea3 m\u1ecdi th\u1eddi \u0111\u1ea1i"},"content":{"rendered":"\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. V\u00e0 n\u0103m nay c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. T\u1eeb vi\u1ec7c v\u1ec7 sinh \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c da si\u00eau c\u00e1 nh\u00e2n h\u00f3a v\u00e0 m\u1ef9 ph\u1ea9m AI. T\u1eeb \u0111\u00f3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u00e0m \u0111\u1eb9p lu\u00f4n t\u00ecm c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. C\u00f9ng v\u1edbi c\u00e1c c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n

V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh \u0111i s\u00e2u v\u00e0o th\u1ebf gi\u1edbi lu\u00f4n thay \u0111\u1ed5i n\u00e0y. T\u1eeb \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c xu h\u01b0\u1edbng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0nh l\u00e0m \u0111\u1eb9p. V\u00e0 m\u1ee5c ti\u00eau chung l\u00e0 ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n

\"8<\/figure>\n\n\n\n

1.T\u00ednh to\u00e0n di\u1ec7n l\u00e0 v\u00f4 gi\u00e1 trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen. K\u1ebft qu\u1ea3 cho th\u1ea5y \u1edf M\u1ef9. C\u00e1c l\u1ed1i \u0111i l\u00e0m \u0111\u1eb9p cu\u1ed1i c\u00f9ng c\u0169ng b\u1eaft \u0111\u1ea7u ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c d\u1ea3i m\u00e0u nhu\u1ed9m \u0111\u1ed9c \u0111\u00e1o \u0111\u00e3 t\u0103ng nhanh g\u1ea5p b\u1ea3y l\u1ea7n so v\u1edbi to\u00e0n b\u1ed9 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m. Trong khi s\u1ed1 l\u01b0\u1ee3ng m\u00e0u n\u1ec1n \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c b\u00e1n ra. N\u00f3 \u0111\u00e3 t\u0103ng nhanh g\u1ea5p ba l\u1ea7n t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m chung m\u1edbi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online.<\/p>\n\n\n\n

Jordan Rost, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a Nielsen \u0111\u00e3 ph\u00e1t bi\u1ec3u. “Con ng\u01b0\u1eddi \u0111ang t\u1ef1 “t\u00ecm th\u1ea5y” b\u1ea3n th\u00e2n m\u00ecnh trong c\u00e1c ph\u1ea1m vi cho ph\u00e9p ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.”<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec ?<\/strong><\/h4>\n\n\n\n

Nhu c\u1ea7u t\u00ecm l\u1ea1i ch\u00ednh m\u00ecnh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ea3n \u00e1nh trong vi\u1ec7c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb kh\u00e1c nhau. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn t\u00ednh c\u00e1ch v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. D\u1eef li\u1ec7u c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m to\u00e0n c\u1ea7u cho th\u1ea5y. Doanh s\u1ed1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u0111a v\u0103n h\u00f3a t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 g\u1ea5p \u0111\u00f4i th\u1ecb tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng. C\u00e1c c\u00f4ng ty \u0111ang \u00e1p d\u1ee5ng c\u00e1c phong c\u00e1ch v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u \u0111ang th\u1ea5y n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p trong doanh thu h\u00e0ng n\u0103m.<\/p>\n\n\n\n

\"th\u1ecb<\/figure><\/div>\n\n\n\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng khai th\u1ee9c \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y<\/strong><\/h4>\n\n\n\n

Too Faced, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 h\u00e0o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau. H\u1ecd c\u0169ng \u0111\u00e3 \u0111\u1ea1t doanh thu h\u00e0ng n\u0103m kh\u1ed5ng l\u1ed3 350 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2019. Trong khi Illamasqua, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p c\u00f3 kh\u1ea9u hi\u1ec7u khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u201cTh\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n\u201d. H\u1ecd \u0111\u00e3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd t\u0103ng l\u00ean m\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd \u1edf m\u1ee9c 50 tri\u1ec7u \u0111\u00f4 la.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, m\u1ed9t ng\u01b0\u1eddi m\u1edbi trong kh\u1ed1i. Black Opal Beauty, \u0111\u00e3 t\u1ea1o ra doanh thu tr\u1ecb gi\u00e1 15 tri\u1ec7u \u0111\u00f4 la. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ed9t kho\u1ea3ng c\u00e1ch l\u1edbn trong th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m. S\u1ef1 \u0111\u1ea1i di\u1ec7n \u00edt c\u1ee7a c\u00e1c t\u00f4ng m\u00e0u. Derek Wanner, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh & Ti\u1ebfp th\u1ecb c\u1ee7a Black Opal gi\u1ea3i th\u00edch. \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e2n t\u1ed9c kh\u00f4ng ch\u1ec9 c\u00f3 kh\u00e1t v\u1ecdng l\u00e0m \u0111\u1eb9p. M\u00e0 h\u1ecd c\u00f2n c\u00f3 s\u1ee9c mua ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c b\u1edfi m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p kh\u00f4ng ph\u1ee5c v\u1ee5 cho s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a m\u00e0u da v\u00e0 m\u00e0u da.\u201d. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/p>\n\n\n\n

Ph\u1ee5 n\u1eef Da \u0111en v\u00e0 D\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1 \u0111\u1ed3ng \u00fd r\u1eb1ng. M\u1eb7c d\u00f9 s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c m\u00e0u s\u1eafc kh\u00e1c nhau l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u00edch c\u1ef1c. Nh\u01b0ng c\u00e1c d\u00f2ng c\u00f3 d\u1ea3i m\u00e0u m\u1edf r\u1ed9ng \u0111ang \u0111\u1eb7t ra nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi c\u1ea7n gi\u1ea3i quy\u1ebft. S\u1ed1 l\u01b0\u1ee3ng h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng. V\u00e0 c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. \u0110\u00f4i khi x\u1ea3y ra v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 Fenty.<\/p>\n\n\n\n

Kimberly Smith, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Brown Beauty Co-Op n\u00f3i v\u1edbi Retail Dive.<\/strong><\/h4>\n\n\n\n

L\u00e0 m\u1ed9t ng\u01b0\u1eddi da m\u00e0u, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kho\u1ea3ng 50 s\u1eafc th\u00e1i. V\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c t\u00f4ng m\u00e0u kh\u00e1c nhau v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c nhau. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 b\u1ea3n th\u00e2n b\u00f3ng r\u00e2m hay m\u00e0u da. N\u00f3 th\u1ef1c s\u1ef1 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf m\u1ed9t ch\u00fat. T\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0m tr\u00e1i \u00fd. Khi h\u1ecd kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec ch\u00fang ta c\u1ea7n trong m\u1ef9 ph\u1ea9m m\u00e0u c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

2. Quan h\u1ec7 gi\u1eefa VR, AR v\u00e0 c\u00f4ng ngh\u1ec7 trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

V\u00e0o th\u00e1ng 10 n\u0103m 2019, Perfect Corp. C\u00f4ng ty AR h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi g\u00e3 kh\u1ed5ng l\u1ed3 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c. T\u1eadp \u0111o\u00e0n Alibaba c\u1ee7a Jack Ma. V\u00e0 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 d\u00f9ng th\u1eed \u1ea3o YouCam Makeup AR c\u1ee7a m\u00ecnh v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean Taobao v\u00e0 Tmall Alibaba. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng th\u1eed nghi\u1ec7m \u1ea3o m\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Trung Qu\u1ed1c. Ch\u1ec9 s\u00e1u th\u00e1ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR c\u1ee7a Perfect Corp. Alibaba ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean g\u1ea5p 4 l\u1ea7n.<\/p>\n\n\n\n

\"ch\u1ec9<\/figure><\/div>\n\n\n\n

K\u1ec3 t\u1eeb \u0111\u00f3, c\u00f4ng ngh\u1ec7 m\u1edbi trong ng\u00e0nh l\u00e0m \u0111\u1eb9p \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u1ea3y v\u1ecdt trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h4>\n\n\n\n

N\u00f3 \u0111\u00e3 \u0111\u01b0a AI, AR v\u00e0 VR v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng d\u1ee5ng nh\u01b0 MAC, NARS v\u00e0 L\u2019Oreal.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi L’Oreal, m\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh L’Oreal \u1ea4n \u0110\u1ed9, Amit Jain, g\u1ea7n \u0111\u00e2y \u0111\u00e3 tuy\u00ean b\u1ed1 r\u1eb1ng. Do t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng lu\u00f4n thay \u0111\u1ed5i do \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u g\u1ea7n \u0111\u00e2y. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. L\u00e0 \u201cph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t c\u00f4ng ty l\u00e0m \u0111\u1eb9p th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p\u201d.<\/p>\n\n\n\n

V\u00e0 L’Oreal kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c trong vi\u1ec7c thay \u0111\u1ed5i<\/strong><\/h4>\n\n\n\n

T\u1ea1i Malaysia, th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da Nutox \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Vi\u1ec7n XR \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ‘c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch da’ \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi kh\u1ea3 n\u0103ng h\u1ecdc s\u00e2u v\u00e0 th\u1ecb gi\u00e1c m\u00e1y t\u00ednh. Nh\u1eb1m mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m si\u00eau c\u00e1 nh\u00e2n h\u00f3a khi mua s\u1eafm h\u00e0ng h\u00f3a ch\u0103m s\u00f3c da. M\u1ed9t th\u1ee9 kh\u00f3 mua n\u1ebfu kh\u00f4ng th\u1eed h\u00e0ng m\u1eabu trong c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p cho \u201cb\u1ea5t k\u1ef3 ai c\u00f3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 ph\u00e2n t\u00edch l\u00e0n da c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1i quan t\u00e2m ch\u00ednh v\u1ec1 da nh\u01b0 n\u1ebfp nh\u0103n, t\u0103ng s\u1eafc t\u1ed1, k\u1ebft c\u1ea5u v\u00e0 x\u1ec9n m\u00e0u\u201d.<\/p>\n\n\n\n

\"c\u00f4ng<\/figure>\n\n\n\n

Nutox nh\u1eadn th\u1ea5y th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai c\u00f4ng c\u1ee5 AR. H\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gia t\u0103ng gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 b\u00e1n h\u00e0ng. V\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i r\u00f5 r\u00e0ng nh\u1edd tr\u1ea3i nghi\u1ec7m. T\u1eeb \u0111\u00f3 c\u00f4ng ty \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da.<\/p>\n\n\n\n

Kimberley Yap, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a Vi\u1ec7n XR n\u00f3i v\u1ec1 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m<\/strong><\/h4>\n\n\n\n

T\u1eeb vi\u1ec7c h\u1ea7u nh\u01b0 ch\u1ec9 th\u1eed trang \u0111i\u1ec3m cho \u0111\u1ebfn ph\u00e2n t\u00edch da d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng. AR v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 kh\u00e1c \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p.<\/p>\n\n\n\n

Facebook\u2019s Spark AR studio c\u0169ng \u00e1p d\u1ee5ng s\u1ef1 gia t\u0103ng c\u1ee7a tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c. C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn Facebook, Instagram v\u00e0 YouTube k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef. N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5p v\u00e0o v\u00e0 h\u1ea7u nh\u01b0 th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m m\u00e0 kh\u00f4ng bao gi\u1edd r\u1eddi kh\u1ecfi \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chanel, YSL, Charlotte Tilbury v\u00e0 Maybelline hi\u1ec7n c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 th\u1eed VR tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 tr\u00ean trang web v\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"c\u00f4ng<\/figure><\/div>\n\n\n\n

3. D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd l\u00e0m \u0111\u1eb9p trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Royal Mail d\u1ef1 b\u00e1o gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u0103ng k\u00fd s\u1ebd t\u0103ng 72% v\u00e0o n\u0103m 2022. V\u00e0 d\u1eef li\u1ec7u t\u1eeb kh\u1eafp n\u01a1i tr\u00ean to\u00e0n c\u1ea7u d\u01b0\u1eddng nh\u01b0 \u0111\u1ed3ng \u00fd v\u1edbi k\u1ebft qu\u1ea3 \u0111\u00f3.<\/p>\n\n\n\n

Cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a First Insight v\u1ec1 vi\u1ec7c \u0111\u0103ng k\u00fd. \u0110\u00e3 b\u00e1o c\u00e1o r\u1eb1ng 25% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 (c\u1ea3 nam v\u00e0 n\u1eef) hi\u1ec7n \u0111ang \u0111\u0103ng k\u00fd. V\u00e0 32% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi kh\u00e1c d\u1ef1 \u0111\u1ecbnh \u0111\u0103ng k\u00fd trong s\u00e1u th\u00e1ng t\u1edbi.<\/p>\n\n\n\n

Ch\u1ec9 s\u1ed1 n\u00e0y c\u1ee5 th\u1ec3 h\u00f3a theo t\u1eebng qu\u1ed1c gia<\/strong><\/h4>\n\n\n\n

Trong khi \u0111\u00f3, t\u1ea1i Trung Qu\u1ed1c, Shingetsu Research ti\u1ebft l\u1ed9 r\u1eb1ng ph\u1ee5 n\u1eef c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng h\u01a1n v\u00e0o n\u0103m 2027. Do s\u1ef1 gia t\u0103ng d\u00e2n s\u1ed1 lao \u0111\u1ed9ng, s\u1edf th\u00edch mua s\u1eafm c\u1ee7a ph\u1ee5 n\u1eef thay \u0111\u1ed5i theo h\u01b0\u1edbng ti\u1ec7n l\u1ee3i. V\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd d\u00e0nh cho qu\u1ea7n \u00e1o, l\u00e0m \u0111\u1eb9p v\u00e0 d\u1ec7t may. .<\/p>\n\n\n\n

Trong ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0m \u0111\u1eb9p. C\u00e1c v\u00ed d\u1ee5 nh\u01b0 Birchbox v\u00e0 Glossybox \u0111\u00e3 cho th\u1ea5y m\u00f4 h\u00ecnh kinh doanh theo set s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 5.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 do McKinsey th\u1ef1c hi\u1ec7n. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd. Bao g\u1ed3m \u0111\u0103ng k\u00fd nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm v\u00e0 g\u00e2y b\u1ea5t ng\u1edd b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng m\u1edbi ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cao. \u0110\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 55% t\u1ed5ng s\u1ed1 \u0111\u0103ng k\u00fd v\u00e0 cho \u0111\u1ebfn nay l\u00e0 d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t. G\u1ee3i \u00fd v\u1ec1 mong mu\u1ed1n m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

\"Top
Top 10 trang Web v\u1edbi s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i cao nh\u1ea5t theo gi\u1edbi t\u00ednh<\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1c h\u1ed9p \u0111\u0103ng k\u00fd l\u00e0m \u0111\u1eb9p v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea3i chu\u1ed1t cho nam gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 mang l\u1ea1i c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi n\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u1edbn. V\u00ed d\u1ee5 nh\u01b0 P&G (Gillette theo y\u00eau c\u1ea7u), Sephora (Play!) V\u00e0 Walmart ( H\u1ed9p l\u00e0m \u0111\u1eb9p).<\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p theo set ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u b\u1ed5 sung c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/strong><\/h4>\n\n\n\n

Nh\u01b0ng c\u0169ng mang l\u1ea1i s\u1ef1 h\u00e0o h\u1ee9ng khi \u0111\u01b0\u1ee3c d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Khi nghi\u00ean c\u1ee9u c\u1ee7a McKinsey k\u1ebft lu\u1eadn. Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t mu\u1ed1n m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u0103ng k\u00fd. V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd qu\u1ea3n l\u00fd) mong \u0111\u1ee3i c\u00e1c \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n theo th\u1eddi gian.<\/p>\n\n\n\n

FabFitFun l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u0111\u00e1nh d\u1ea5u v\u00e0o c\u00e1c \u00f4 n\u00e0y. H\u1ed9p \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp xung quanh c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, s\u1ee9c kh\u1ecfe v\u00e0 thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 300% m\u1ed9t n\u0103m v\u00e0 t\u00ednh \u0111\u1ebfn n\u0103m 2018, \u0111\u00e3 t\u1ea1o ra 200 tri\u1ec7u \u0111\u00f4 la doanh thu h\u00e0ng n\u0103m.<\/p>\n\n\n\n

\"c\u00e1c<\/figure><\/div>\n\n\n\n

\u0110\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng \u201cchurn\u201d (t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ecdn kh\u00f4ng gia h\u1ea1n)<\/strong><\/h4>\n\n\n\n

FabFitFun \u0111\u00e3 t\u00edch h\u1ee3p gi\u00e1 tr\u1ecb – c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb n\u1ed9i dung. \u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. M\u1ed9t t\u1ea1p ch\u00ed \u0111i k\u00e8m v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m trong h\u1ed9p v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n\n\n\n

\u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd gi\u1eefa c\u00e1c l\u1ea7n giao h\u00e0ng. C\u00f3 m\u1ed9t b\u1ea3ng tin FabFitFun ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u01a1i c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, gi\u1ea3m c\u00e2n v\u00e0 m\u1eb9o trang tr\u00ed. C\u00f4ng ty t\u1ed5 ch\u1ee9c m\u1ed9t \u0111\u00e0i truy\u1ec1n h\u00ecnh ch\u1ec9 d\u00e0nh cho h\u1ed9i vi\u00ean v\u00e0 v\u1eeba ra m\u1eaft ch\u01b0\u01a1ng tr\u00ecnh Tr\u1ef1c ti\u1ebfp tr\u00ean Facebook h\u00e0ng ng\u00e0y. N\u01a1i ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 xem c\u00e1c n\u1ed9i dung kh\u00e1c v\u1ec1 phong c\u00e1ch s\u1ed1ng.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi FabFitFun, h\u1ecd \u0111ang chinh ph\u1ee5c ngh\u1ec7 thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i h\u1ed9p.<\/p>\n\n\n\n

Katie Rosen Kitchens, \u0111\u1ed3ng s\u00e1ng l\u1eadp FabFitFun ph\u00e1t bi\u1ec3u r\u1eb1ng<\/strong><\/h4>\n\n\n\n

N\u1ebfu c\u00e1c th\u00e0nh vi\u00ean coi ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfc h\u1ed9p. M\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 quy\u1ec1n truy c\u1eadp v\u00e0o c\u1ed9ng \u0111\u1ed3ng v\u00e0 ki\u1ebfn th\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb. Th\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 tr\u1ea3i nghi\u1ec7m \u0111\u00f3 \u0111\u00e1ng gi\u00e1 bao nhi\u00eau.<\/p>\n\n\n\n

Khi d\u1ecbch v\u1ee5 h\u1ed9p \u0111\u0103ng k\u00fd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. H\u00e3y mong \u0111\u1ee3i s\u1ebd th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 ph\u1ea5n kh\u00edch. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung. T\u1eeb \u0111\u00f3 kh\u01a1i d\u1eady c\u1ea3m gi\u00e1c v\u1ec1 c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

4. V\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean, s\u1ea1ch s\u1ebd v\u00e0 trong su\u1ed1t trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111ang t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u minh b\u1ea1ch trong danh s\u00e1ch th\u00e0nh ph\u1ea7n c\u1ee7a h\u1ecd. C\u0169ng nh\u01b0 ch\u00fang t\u1ef1 nhi\u00ean trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 v\u1ebb \u0111\u1eb9p trong s\u00e1ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ti\u1ebfng vang l\u1edbn trong ng\u00e0nh k\u1ec3 t\u1eeb n\u0103m 2018. Nh\u01b0ng n\u00f3 v\u1eabn l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i, kh\u00f3 hi\u1ec3u v\u00e0 lu\u00f4n b\u00ed \u1ea9n c\u00f3 th\u1ec3 \u0111\u01b0a ra nhi\u1ec1u c\u00e2u h\u1ecfi h\u01a1n l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n

V\u00ed d\u1ee5: c\u1ea3 FDA v\u00e0 EU \u0111\u1ec1u kh\u00e1c nhau v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n b\u1ecb c\u1ea5m c\u1ee7a h\u1ecd, FDA c\u1ea5m 11, EU c\u1ea5m 1.328. Nh\u01b0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u1eaft \u0111\u1ea7u n\u1ed5i l\u00ean t\u1eeb s\u1ef1 nh\u1ea7m l\u1eabn v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1ed1i gi\u1ea3n v\u00e0 minh b\u1ea1ch. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c ch\u00fa \u00fd \u0111\u1ebfn danh s\u00e1ch th\u00e0nh ph\u1ea7n \u1edf m\u1eb7t sau c\u1ee7a g\u00f3i.<\/p>\n\n\n\n

\"C\u00e1c
C\u00e1c qu\u1ed1c gia c\u00f3 quy \u0111\u1ecbnh nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/figcaption><\/figure>\n\n\n\n

Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd th\u00e0nh ph\u1ea7n trong s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

\u0110\u00e3 g\u00e2y ra \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online?<\/p>\n\n\n\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Neilsen. C\u00f4ng ty ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p \u0111ang \u0111\u1ed5 x\u00f4 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n. Nh\u01b0ng thay v\u00ec ch\u1ec9 ch\u1ea5p nh\u1eadn \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 nh\u1eefng g\u00ec t\u1ef1 nhi\u00ean. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u1ef1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

Trong khi doanh s\u1ed1 b\u00e1n m\u1ef9 ph\u1ea9m t\u1ef1 nhi\u00ean gi\u1ea3m 1,2% so v\u1edbi n\u0103m ngo\u00e1i (ngang b\u1eb1ng v\u1edbi m\u1ef9 ph\u1ea9m n\u00f3i chung). Th\u00ec doanh s\u1ed1 b\u00e1n m\u1ef9 ph\u1ea9m kh\u00f4ng ch\u1ee9a paraben \u0111\u00e3 t\u0103ng 2,3%. Ngo\u00e0i ra, doanh s\u1ed1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m kh\u00f4ng ch\u1ee9a paraben v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 t\u1ef1 nhi\u00ean \u0111ang t\u0103ng 12%. T\u1ef7 l\u1ec7 nhanh g\u1ea5p 5 l\u1ea7n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u00e1p \u1ee9ng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt kh\u00f4ng ch\u1ee9a paraben.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Kiehl\u2019s c\u1ee7a M\u1ef9. H\u00e3ng \u0111\u00e3 c\u1ea3i ti\u1ebfn Ultra Facial Cream c\u1ee7a h\u1ecd \u0111\u1ec3 lo\u1ea1i b\u1ecf paraben v\u00e0 \u0111\u1ea1t doanh thu 5 tri\u1ec7u USD. S\u1ef1 gia t\u0103ng \u0111\u00e3 gi\u00fap n\u00f3 l\u1ecdt v\u00e0o top 5 th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da uy t\u00edn h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9 trong n\u0103m.<\/p>\n\n\n\n

\"Gi\u00e1
Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u c\u1ee7a m\u1ef9 ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean<\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 n\u00f3i g\u00ec ?<\/strong><\/h4>\n\n\n\n

M\u1ed9t cu\u1ed9c th\u0103m d\u00f2 c\u1ee7a Harper\u2019s BAZAAR v\u1edbi h\u01a1n 1.000 ph\u1ee5 n\u1eef \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i, ch\u1ee7ng t\u1ed9c v\u00e0 s\u1eafc t\u1ed9c. H\u1ecd \u0111\u00e3 ph\u00e1t hi\u1ec7n ra h\u01a1n 60% ph\u1ee5 n\u1eef s\u1ebd s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu h\u1ecd cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng m\u1edbi c\u0169ng thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a 55% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n

S\u1ef1 h\u00e1o h\u1ee9c mu\u1ed1n th\u1eed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi n\u1ebfu n\u00f3 s\u1ea1ch s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c l\u0129nh v\u1ef1c m\u1edbi. Ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ebb \u0111\u1eb9p xanh, m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eb1m b\u1ea3o v\u1ec7 \u0111\u1ea1i d\u01b0\u01a1ng v\u00e0 ngu\u1ed3n cung c\u1ea5p n\u01b0\u1edbc. Ch\u1eb3ng h\u1ea1n nh\u01b0 One Ocean Beauty, h\u1ee3p t\u00e1c v\u1edbi t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n Oceana.<\/p>\n\n\n\n

Ngo\u00e0i ra kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau<\/strong><\/h4>\n\n\n\n

Florence by Mills, th\u01b0\u01a1ng hi\u1ec7u trang \u0111i\u1ec3m do n\u1eef di\u1ec5n vi\u00ean Millie Bobbi Brown th\u00e0nh l\u1eadp. C\u00f4ng ty t\u1ef1 h\u00e0o v\u1ec1 vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p s\u1ea1ch c\u1ee7a m\u00ecnh. N\u00f3 \u0111ang gi\u00fap truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau. B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ebfn Th\u1ebf h\u1ec7 Z. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 mu\u1ed1n c\u00f3 l\u1eadp tr\u01b0\u1eddng ch\u1ed1ng l\u1ea1i c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf – x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb v\u00e0 to\u00e0n c\u1ea7u nh\u01b0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 From Molly With Love. Biossance v\u00e0 Beautycounter li\u1ec7t k\u00ea c\u1ee5 th\u1ec3 c\u00e1c th\u00e0nh ph\u1ea7n KH\u00d4NG xu\u1ea5t hi\u1ec7n trong s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, tr\u01b0\u1edbc khi li\u1ec7t k\u00ea nh\u1eefng th\u00e0nh ph\u1ea7n c\u00f3.<\/p>\n\n\n\n

\"th\u01b0\u01a1ng<\/figure><\/div>\n\n\n\n

5. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

Jennifer Goldfarb, \u0111\u1ed3ng s\u00e1ng l\u1eadp Ipsy, ph\u00e1t bi\u1ec3u t\u1ea1i di\u1ec5n \u0111\u00e0n Digital Beauty c\u1ee7a WWD v\u00e0o th\u00e1ng 2 n\u0103m 2020. \u201c\u00dd t\u01b0\u1edfng l\u1edbn ti\u1ebfp theo trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p l\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd chi\u1ebfn th\u1eafng trong t\u01b0\u01a1ng lai l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd, ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 th\u1ef1c s\u1ef1 mang h\u1ecd \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. Gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. \u201d<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o m\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? S\u1ef1 gia t\u0103ng c\u1ee7a d\u1eef li\u1ec7u l\u1edbn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p. N\u00f3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi, d\u1eef li\u1ec7u c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm v\u00e0 th\u00f3i quen chi ti\u00eau.<\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

D\u00f2ng s\u1ea3n ph\u1ea9m thu\u1ed9c Olay \u0111\u00e3 thay \u0111\u1ed5i qu\u1ef9 \u0111\u1ea1o \u0111i xu\u1ed1ng v\u00e0o n\u0103m 2016. N\u00f3 ch\u00ecm trong nhi\u1ec1u n\u0103m quen thu\u1ed9c v\u00e0 tr\u00ec tr\u1ec7. B\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

C\u00f9ng v\u1edbi Procter v\u00e0 Gamble, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ra m\u1eaft Olay Skin Advisor. M\u1ed9t c\u00f4ng c\u1ee5 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u d\u1ef1a tr\u00ean web nh\u1eb1m gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi l\u00e0n da c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Cho \u0111\u1ebfn nay, Olay Skin Advisor \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c h\u01a1n s\u00e1u tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"c\u00f4ng<\/figure><\/div>\n\n\n\n

V\u00ed d\u1ee5, Olay bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 mong mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da kh\u00f4ng c\u00f3 m\u00f9i th\u01a1m. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00f3 \u0111\u00e3 tung ra c\u00e1c phi\u00ean b\u1ea3n kh\u00f4ng m\u00f9i c\u1ee7a kem d\u01b0\u1ee1ng \u1ea9m da m\u1eb7t Olay Whip. N\u00f3 \u0111\u00e3 tr\u1edf n\u00ean \u201cl\u1edbn nh\u01b0 ban \u0111\u1ea7u\u201d. Olay \u0111\u00e3 ti\u1ebfp t\u1ee5c chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai. Bao g\u1ed3m Olay Retinol 24 sau khi th\u01b0\u01a1ng hi\u1ec7u coi retinol l\u00e0 th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm s\u1ed1 m\u1ed9t v\u00e0 quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean truy v\u1ea5n.<\/p>\n\n\n\n

Eric Gruen, gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u Olay B\u1eafc M\u1ef9 n\u00f3i r\u1eb1ng<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean ch\u00fang t\u00f4i l\u1ea5y nh\u1eefng \u0111i\u1ec3m d\u1eef li\u1ec7u \u0111\u00f3. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ef1c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng gian t\u00e2m tr\u00ed c\u1ee7a ch\u00fang t\u00f4i. N\u00f3 thay \u0111\u1ed5i t\u1eeb t\u01b0 duy k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 b\u00e1n h\u00e0ng sang t\u01b0 duy k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 thi\u1ebft k\u1ebf.<\/p>\n\n\n\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 xem n\u00f3 v\u01b0\u1ee3t qu\u00e1 quy tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\u0110\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1ec1 l\u00e0m \u0111\u1eb9p ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp mi\u1ec5n ph\u00ed t\u1eeb web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00f9ng v\u1edbi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ed5ng h\u1ee3p h\u00e0ng ngh\u00ecn nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 h\u01a1n 20.000 th\u00e0nh ph\u1ea7n. V\u00e0 t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 ngang h\u00e0ng h\u00e0ng ngh\u00ecn b\u00e0i b\u00e1o khoa h\u1ecdc c\u1ee5 th\u1ec3. Nh\u1edd c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 m\u00e1y h\u1ecdc. Proven \u0111\u00e3 l\u1eadp tr\u00ecnh to\u00e0n b\u1ed9 ch\u1ebf \u0111\u1ed9 l\u00e0m \u0111\u1eb9p ri\u00eang cho t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\"th\u00e0nh<\/figure><\/div>\n\n\n\n

Trong khi \u0111\u00f3, Prose, m\u1ed9t doanh nghi\u1ec7p ch\u0103m s\u00f3c t\u00f3c t\u00f9y ch\u1ec9nh. H\u1ecd c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0 d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Paris. Nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 h\u00e0i l\u00f2ng. Doanh nghi\u1ec7p cho bi\u1ebft h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng l\u00ean 30 \u0111i\u1ec3m, l\u00ean kho\u1ea3ng 90%, trong n\u0103m qua.\\<\/p>\n\n\n\n

6. Ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0m \u0111\u1eb9p trong v\u00e0i n\u0103m qua v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng s\u1edbm \u0111i \u0111\u1ebfn \u0111\u00e2u. B\u00e1o c\u00e1o Gi\u00e1 tr\u1ecb S\u1eafc \u0111\u1eb9p n\u0103m 2020 c\u1ee7a H\u1ed9i \u0111\u1ed3ng S\u1eafc \u0111\u1eb9p Anh cho th\u1ea5y. Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 m\u1ed9t l\u1ea7n n\u1eefa mang l\u1ea1i cho ng\u00e0nh m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 v\u1ec1 n\u0103ng l\u1ef1c kinh t\u1ebf. M\u1edf r\u1ed9ng theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2017, cho th\u1ea5y c\u1ee9 1 \u0111\u00f4 la chi cho ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea3m b\u1ea3o l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 kho\u1ea3ng 11,45 \u0111\u00f4 la. .<\/p>\n\n\n\n

Trong s\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 gi\u1edd \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi h\u00e2m m\u1ed9 nh\u1ecf h\u01a1n, theo truy\u1ec1n th\u1ed1ng l\u00e0 100.000 ng\u01b0\u1eddi tr\u1edf xu\u1ed1ng. Ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p v\u00e0 c\u00e1c c\u1eeda h\u00e0ng qu\u1ea3ng c\u00e1o c\u1ee7a n\u00f3 cu\u1ed1i c\u00f9ng \u0111\u00e3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean t\u00e1i t\u1ea1o.<\/p>\n\n\n\n

Tr\u01b0\u1eddng Kinh doanh Harvard b\u00e1o c\u00e1o r\u1eb1ng chi ti\u00eau to\u00e0n c\u1ea7u cho ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 t\u0103ng t\u1eeb \u01b0\u1edbc t\u00ednh 2 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2017 l\u00ean kho\u1ea3ng 8 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2019. V\u1edbi m\u1ed9t d\u1ef1 b\u00e1o cho th\u1ea5y chi ti\u00eau d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 15 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n

\"Nh\u1eefng
Nh\u1eefng n\u01a1i ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 m\u1ef9 ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng<\/figcaption><\/figure><\/div>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p<\/strong><\/h4>\n\n\n\n

Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafc l\u1ea1i khi g\u00e3 kh\u1ed5ng l\u1ed3 l\u00e0m \u0111\u1eb9p Est\u00e9e Lauder hi\u1ec7n \u0111ang chi 75% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Trong khi L\u2019Or\u00e9al ph\u00e2n b\u1ed5 30% chi ti\u00eau truy\u1ec1n th\u00f4ng<\/a> cho c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

M\u1ed9t s\u00e1ng ki\u1ebfn quan tr\u1ecdng c\u1ee7a L’Or\u00e9al l\u00e0 chi\u1ebfn d\u1ecbch ‘Beauty Squad’. Trong \u0111\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 t\u1ea1o c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean YouTube cho c\u1ea3 trang web c\u1ee7a L’Or\u00e9al. C\u00e1c k\u00eanh x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh ri\u00eang c\u1ee7a h\u1ecd. Khai th\u00e1c ph\u1ea1m vi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1ed5ng h\u1ee3p l\u00e0 5,5 tri\u1ec7u .<\/p>\n\n\n\n

Ipsy, d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd l\u00e0m \u0111\u1eb9p. Thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1eafc \u0111\u1eb9p v\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 \u0111\u1ec3 h\u1ecd t\u1ea1o video minh h\u1ecda c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m trong t\u00fai. Sau khi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp, Michelle Phan. L\u00e0 m\u1ed9t beauty influencer \u0111\u00e3 t\u1eadn m\u1eaft ch\u1ee9ng ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00ea l\u00e0m \u0111\u1eb9p y\u00eau th\u00edch nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd \u0111\u00e3 xem video m\u1ecdi ng\u01b0\u1eddi m\u1edf h\u1ed9p c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p m\u1edbi v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c phong c\u00e1ch m\u1edbi.<\/p>\n\n\n\n

\"KOLs<\/figure><\/div>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Ipsy t\u1ea1o ra h\u00e0ng tri\u1ec7u \u0111\u00f4 la doanh thu qu\u1ea3ng c\u00e1o tr\u00ean YouTube cho ch\u00ednh h\u1ecd<\/strong><\/h4>\n\n\n\n

Sau \u0111\u00f3 h\u1ecd chia s\u1ebb v\u1edbi Ipsy v\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 Ipsy s\u1ebd tr\u1ea3 l\u1ea1i b\u1eb1ng c\u00e1ch. Bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1eafc \u0111\u1eb9p \u0111\u00f3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng kinh doanh c\u1ee7a m\u00ecnh. Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 gi\u00fap nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1edbi n\u1ed5i k\u1ebft n\u1ed1i v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 c\u1ee7a Ipsy. V\u00e0 b\u1eb1ng c\u00e1ch t\u1ea1o studio sang tr\u1ecdng. N\u01a1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 t\u1ea1o video c\u00f3 gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t cao.<\/p>\n\n\n\n

Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng: T\u00ednh x\u00e1c th\u1ef1c.<\/p>\n\n\n\n

D\u1ef1 b\u00e1o n\u0103m 2020 v\u1eeba qua<\/strong><\/h4>\n\n\n\n

Mintel g\u1ee3i \u00fd r\u1eb1ng. \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ec3 hi\u1ec7n t\u00ednh ch\u00e2n th\u1ef1c s\u1ebd n\u1ed5i b\u1eadt trong b\u1ed1i c\u1ea3nh \u0111\u00f4ng \u0111\u00fac n\u00e0y\u201d. Ngo\u00e0i ra, th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn trung th\u1ef1c h\u01a1n. N\u00f3 s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 l\u00f2ng tin \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a ho\u00e0i nghi.<\/p>\n\n\n\n

Tuy\u00ean b\u1ed1 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard do Cao h\u1ecdc MBA Alessia Vettese th\u1ef1c hi\u1ec7n. Trong nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, Vettese \u0111\u00e3 kh\u1ea3o s\u00e1t 250 ph\u1ee5 n\u1eef t\u1ef1 nh\u1eadn l\u00e0 \u201c\u0111am m\u00ea l\u00e0m \u0111\u1eb9p\u201d. Trong \u0111\u00f3 43% cho bi\u1ebft h\u1ecd ch\u1ec9 mua h\u00e0ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 c\u00f4ng khai c\u00e1c giao d\u1ecbch ch\u1ee9ng th\u1ef1c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Vettese \u0111\u1eb7t t\u1ea7m quan tr\u1ecdng xung quanh v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0. \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 c\u00f9ng t\u00f4ng m\u00e0u da. V\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee7a da. V\u00e0 sau \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3 mu\u1ed1n tin r\u1eb1ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd n\u00f3i \u0111\u1ebfn\u201d.<\/p>\n\n\n\n

Nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i. \u0110i\u1ec1u n\u00e0y m\u1edf \u0111\u01b0\u1eddng ho\u00e0n h\u1ea3o cho xu h\u01b0\u1edbng \u0111i l\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. Nh\u1eefng ng\u01b0\u1eddi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y r\u1eb1ng. H\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 c\u00e1 nh\u00e2n th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n\n\n\n

7. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y c\u1ee7a AdNews cho th\u1ea5y r\u1eb1ng. Vi\u1ec7c h\u1ee3p t\u00e1c trong b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o \u0111\u1ec1u r\u1ebb h\u01a1n t\u1edbi “30 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1”. Do kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 s\u1eb5n.<\/p>\n\n\n\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang. B\u1ea5t c\u1ee9 khi n\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c trang \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c tung ra. M\u1ed9t lo\u1ea1t c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd chuy\u1ec3n \u0111\u1ed5i h\u1ee9ng th\u00fa th\u00e0nh vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed3 s\u01b0u t\u1ea7m cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd (Andy Warhol x NARS l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt). T\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t nhu c\u1ea7u l\u1edbn cho c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n

\"m\u1ef9<\/figure><\/div>\n\n\n\n

V\u00ec v\u1eady, khi c\u00e1c s\u1edf th\u00edch nh\u01b0 m\u00f3n \u0103n v\u1eb7t y\u00eau th\u00edch th\u1eddi th\u01a1 \u1ea5u. Ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi trang \u0111i\u1ec3m v\u00e0 l\u00e0m \u0111\u1eb9p. Tham gia c\u00f9ng kh\u00e1n gi\u1ea3 hi\u1ec7n t\u1ea1i c\u1ee7a c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t \u0111\u1ed9ng th\u00e1i ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u. Th\u00ec s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng. Th\u1eadm ch\u00ed c\u00f2n h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn trang \u0111i\u1ec3m.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh kinh doanh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3 Cheetos v\u00e0 Hershey s\u1eed d\u1ee5ng g\u1ea7n \u0111\u00e2y nh\u1ea5t<\/strong><\/h4>\n\n\n\n

Cheetos \u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 b\u1ea3ng ph\u1ea5n m\u1eaft. V\u00e0 bronzer theo ch\u1ee7 \u0111\u1ec1 Cheetos m\u1edbi ra m\u1eaft c\u0169ng nh\u01b0 b\u1ed9 son b\u00f3ng XXTRA Flamin \u2019Hot.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, v\u00e0o th\u00e1ng 1 v\u1eeba qua. Hershey Corporation \u0111\u00e3 ph\u1ed1i h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p Etude House c\u1ee7a H\u00e0n Qu\u1ed1c. T\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m theo ch\u1ee7 \u0111\u1ec1 thanh socola. D\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 hai b\u1ea3ng ph\u1ea5n m\u1eaft, m\u1ed9t b\u1ea3ng c\u00f3 bao b\u00ec d\u1ea1ng th\u1ecfi Hershey\u2019s Creamy Milk Chocolate. V\u00e0 b\u1ea3ng c\u00f2n l\u1ea1i b\u1eaft ch\u01b0\u1edbc bao b\u00ec c\u1ee7a m\u1ed9t thanh Cookies \u2018N\u2019 Creme. Nh\u1edd thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a d\u00f2ng. N\u00f3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u00e1nh gi\u00e1 xu\u1ea5t s\u1eafc v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u201ch\u00e0ng c\u1ee7a ng\u01b0\u1eddi s\u01b0u t\u1eadp\u201d. V\u00e0 t\u1eeb \u0111\u00f3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t.<\/p>\n\n\n\n

\"ph\u1ea5n<\/figure><\/div>\n\n\n\n

V\u00e0o n\u0103m 2020 v\u00e0 \u0111\u1ebfn n\u0103m 2021. Xu h\u01b0\u1edbng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0m \u0111\u1eb9p n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 Coca Cola h\u1ee3p t\u00e1c c\u00f9ng v\u1edbi g\u00e3 kh\u1ed5ng l\u1ed3 ph\u1ea5n m\u1eaft, Morphe. Trong khi MAC m\u1edf r\u1ed9ng sang l\u00e3nh th\u1ed5 m\u1edbi b\u1eb1ng c\u00e1ch. Th\u00f4ng b\u00e1o h\u1ee3p t\u00e1c v\u1edbi tr\u00f2 ch\u01a1i nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i tr\u1ef1c tuy\u1ebfn n\u1ed5i ti\u1ebfng c\u1ee7a Trung Qu\u1ed1c, Honor of Kings. V\u00e0 Mentos \u0111\u00e3 \u0111\u01b0a t\u00ean tu\u1ed5i c\u1ee7a h\u1ecd v\u00e0o m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a nh\u00e3n hi\u1ec7u K-Beauty Innisfree.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1edbi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf<\/strong><\/h4>\n\n\n\n

V\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t kh\u00f4ng gian ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t c\u00e1ch m\u1edbi. Hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u1ebft h\u1ee3p hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra s\u1ef1 ph\u1ea5n kh\u00edch c\u0169ng nh\u01b0 b\u00e1n h\u00e0ng v\u00e0 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Colourpop \u0111\u00e3 ph\u00e1t h\u00e0nh nhi\u1ec1u h\u1ee3p t\u00e1c v\u1edbi Youtuber Kathleenlights. Ng\u01b0\u1eddi t\u1ef1 h\u00e0o c\u00f3 h\u01a1n b\u1ed1n tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, v\u1edbi nhi\u1ec1u h\u1ee3p t\u00e1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u trang \u0111i\u1ec3m ch\u1ec9 ra m\u1eaft tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch \u0111\u00ecnh \u0111\u00e1m. \u0110\u1ebfn m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf \u0111\u00e3 t\u0103ng v\u1ecdt h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c \u1edf c\u1ea3 Sephora v\u00e0 Ulta.<\/p>\n\n\n\n

Morphe \u0111\u00e3 ph\u00e1t h\u00e0nh b\u1ea3ng ph\u1ea5n m\u1eaft v\u1edbi nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch YouTuber James Charles v\u00e0 Jaclyn Hill<\/strong><\/h4>\n\n\n\n

V\u00e0o n\u0103m 2017, m\u1ed9t tri\u1ec7u b\u1ea3ng m\u00e0u Jaclyn Hill x Morphe \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n. Trong khi m\u1ed9t n\u0103m sau b\u1ea3ng m\u00e0u c\u1ee7a James Charles \u0111\u00e3 b\u00e1n h\u1ebft s\u1ea1ch ch\u1ec9 sau m\u01b0\u1eddi ph\u00fat sau khi ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n

Khi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ti\u1ebfp t\u1ee5c n\u1eafm gi\u1eef kh\u00f4ng gian c\u1ed9ng t\u00e1c v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u1edfi nghi\u1ec7p \u0111ang b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng kh\u00e1n gi\u1ea3 s\u1eb5n c\u00f3 cho h\u1ecd.<\/p>\n\n\n\n

8. Ch\u0103m s\u00f3c da si\u00eau c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1ch b\u00e1n m\u1ef9 ph\u1ea9m online<\/strong><\/h2>\n\n\n\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn g\u1ea7n \u0111\u00e2y c\u1ee7a Epsilon v\u1edbi 1.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-64. N\u00f3 \u0111\u00e3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1 nh\u00e2n h\u00f3a trong b\u00e1n l\u1ebb l\u00e0 r\u1ea5t cao. V\u1edbi 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng kinh doanh v\u1edbi m\u1ed9t c\u00f4ng ty h\u01a1n. N\u1ebfu c\u00f4ng ty \u0111\u00f3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 90% cho bi\u1ebft m\u00e0 h\u1ecd th\u1ea5y c\u00e1 nh\u00e2n h\u00f3a h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

Mong mu\u1ed1n li\u00ean t\u1ee5c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u0111\u00e3 cho ph\u00e9p m\u1ed9t h\u00ecnh th\u1ee9c si\u00eau c\u00e1 nh\u00e2n h\u00f3a m\u1edbi. N\u00f3 n\u1edf r\u1ed9 trong ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0m \u0111\u1eb9p nh\u1edd c\u00f4ng ngh\u1ec7 AI. \u0110\u1ed3ng th\u1eddi v\u1edbi cu\u1ed9c tr\u00f2 chuy\u1ec7n theo h\u01b0\u1edbng d\u1eef li\u1ec7u hai chi\u1ec1u.<\/p>\n\n\n\n

\u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n v\u00e0o qu\u00fd 4 n\u0103m 2019. Neutrogena \u0111\u00e3 gi\u1edbi thi\u1ec7u MaskiD. M\u1ed9t lo\u1ea1i m\u1eb7t n\u1ea1 in 3D ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a l\u00e0n da c\u1ee7a b\u1ea1n. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t b\u1ee9c \u1ea3nh t\u1ef1 ch\u1ee5p. La Roche-Posay \u0111\u00e3 c\u00f4ng b\u1ed1 mi\u1ebfng d\u00e1n pH My Skin Track d\u00ednh tr\u00ean da. T\u1eeb \u0111\u00f3 theo d\u00f5i n\u1ed3ng \u0111\u1ed9 pH v\u00e0 k\u00ea \u0111\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng qua m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n. SkinCeuticals hi\u1ec3n th\u1ecb c\u00e1c huy\u1ebft thanh \u0111i\u1ec1u ch\u1ec9nh li\u1ec1u l\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o \u0111\u1ec3 \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n

\"m\u1ef9<\/figure><\/div>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, Mintel Research nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean Google v\u1ec1 ‘microbiome’. C\u00e1c vi sinh v\u1eadt tr\u00ean v\u00e0 b\u00ean trong c\u01a1 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u0103ng h\u01a1n 110% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019. <\/p>\n\n\n\n

S\u1ef1 gia t\u0103ng trong c\u00e1c t\u00ecm ki\u1ebfm n\u00e0y cho th\u1ea5y \u0111\u01b0\u1ee3c g\u00ec ?<\/strong><\/h4>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da m\u1eb7t \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c ch\u0103m s\u00f3c da si\u00eau c\u00e1 nh\u00e2n h\u00f3a. V\u1edbi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 v\u1ec1 l\u00e0m \u0111\u1eb9p nh\u01b0 Johnson & Johnson \u0111\u00e3 c\u00e0i \u0111\u1eb7t m\u1ed9t n\u1ec1n t\u1ea3ng microbiome chuy\u00ean d\u1ee5ng.<\/p>\n\n\n\n

\"t\u1ef7<\/figure><\/div>\n\n\n\n

Trong ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0m \u0111\u1eb9p c\u00f3 t\u00ednh c\u1ea1nh tranh cao. Si\u00eau c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt b\u1eb1ng c\u00e1ch. Cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd. Kh\u00f4ng l\u00e0m h\u1ecd ng\u1eadp trong v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 cho ph\u00e9p s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

M\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n l\u00e0 Prose. Kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t b\u00e0i ki\u1ec3m tra tr\u1ef1c tuy\u1ebfn g\u1ed3m. 25 c\u00e2u h\u1ecfi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng th\u1ee9c v\u00e0 ch\u1ebf \u0111\u1ed9 s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd. C\u00e1c c\u00e2u h\u1ecfi bao g\u1ed3m t\u1eeb lo\u1ea1i t\u00f3c v\u00e0 t\u00ecnh tr\u1ea1ng da \u0111\u1ea7u \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u00f3i quen l\u1ed1i s\u1ed1ng. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn 135 \u0111i\u1ec3m d\u1eef li\u1ec7u m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

Paul Michaux, \u0111\u1ed3ng th\u00e0nh l\u1eadp Prose n\u00f3i r\u1eb1ng<\/strong><\/h4>\n\n\n\n

Ch\u00fang t\u00f4i l\u1ea5y th\u00f4ng tin n\u00e0y, t\u1eeb \u0111\u00f3 \u0111\u01b0a n\u00f3 v\u00e0o thu\u1eadt to\u00e1n m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o n\u1ed9i b\u1ed9. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t c\u00f4ng th\u1ee9c d\u00e0nh ri\u00eang cho b\u1ea1n. N\u00f3 c\u0169ng s\u1ebd cho b\u1ea1n bi\u1ebft nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u00f3i quen c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Mong mu\u1ed1n c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u1ebfn n\u1ed7i sau khi m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng. 40% nam gi\u1edbi ng\u01b0\u1eddi Anh mua s\u1eafm s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 s\u1eafc \u0111\u1eb9p c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n \u0111\u1ec3 bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Geologie \u0111\u00e3 ra \u0111\u1eddi: D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd ch\u0103m s\u00f3c da d\u00e0nh cho nam gi\u1edbi. N\u00f3 cung c\u1ea5p cho nam gi\u1edbi m\u1ed9t ch\u1ebf \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a. N\u00f3 x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t b\u00e0i ki\u1ec3m tra h\u1ecfi m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi, bao g\u1ed3m c\u1ea3 d\u00e2n t\u1ed9c v\u00e0 v\u1ecb tr\u00ed.<\/p>\n\n\n\n

Gi\u1edd \u0111\u00e2y, h\u01a1n bao gi\u1edd h\u1ebft trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u1ec1 d\u1eef li\u1ec7u. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u00f2 chuy\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn. N\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 h\u1ecd mu\u1ed1n th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n