{"id":2008,"date":"2018-03-23T06:32:12","date_gmt":"2018-03-23T06:32:12","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2008"},"modified":"2021-10-18T17:00:06","modified_gmt":"2021-10-18T10:00:06","slug":"branded-video-duoc-cac-marketer-ua-chuong-hon-trong-cac-chien-dich-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/branded-video-duoc-cac-marketer-ua-chuong-hon-trong-cac-chien-dich-marketing","title":{"rendered":"B\u00e1o c\u00e1o v\u1ec1 c\u00e1c branded video \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing"},"content":{"rendered":"\n<p>M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Trusted Media Brands v\u00e0 Advertiser Perceptions ch\u1ec9 ra m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1. H\u1ecd n\u00f3i r\u1eb1ng c\u00e1c marketer d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u0103ng chi ph\u00ed cho branded video t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n. Do \u0111\u00f3, h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 \u00edt h\u01a1n v\u00e0o nh\u1eefng \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o pre-roll, mid-roll v\u00e0 post-roll.<\/p>\n\n\n\n<p>Theo kh\u1ea3o s\u00e1t, g\u1ea7n 4 tr\u00ean 10 marketer (38%) tin r\u1eb1ng branded video ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c video t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 nh\u1eefng d\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ed1 truy\u1ec1n th\u1ed1ng. Cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi g\u1ea7n \u0111\u00e2y Digital Video Outlook c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng. C\u00f3 h\u01a1n 44% marketer v\u00e0 agency \u0111\u1ed3ng \u00fd r\u1eb1ng nh\u1eefng n\u1ed9i dung t\u1eeb nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed9t <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>content<\/strong><\/a> agency \u0111\u1ed9c l\u1eadp hay b\u1edfi b\u1ea3n th\u00e2n m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>33% marketer cho r\u1eb1ng h\u1ecd s\u1ebd t\u0103ng chi ti\u00eau ads cho nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi nh\u00e0 xu\u1ea5t b\u1ea3n<\/strong><\/h2>\n\n\n\n<p>Vince Errico, chief digital officer c\u1ee7a Trusted Media Brands n\u00f3i r\u1eb1ng. \u201c M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c marketer ng\u00e0y nay r\u1ea5t quan tr\u1ecdng. \u0110\u00f3 l\u00e0 k\u1ebft n\u1ed1i th\u1ef1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a h\u1ecd. Khi c\u00e1c nh\u00e3n hi\u1ec7u t\u00ecm c\u00e1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t video m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t c\u1ee7a h\u1ecd. Branded video s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 t\u1ea7m quan tr\u1ecdng l\u1edbn h\u01a1n. V\u00e0 c\u00e1c marketer s\u1ebd coi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u00e0 nh\u1eefng content creator \u0111\u00e1ng tin c\u1eady. B\u1edfi h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng content th\u00fa v\u1ecb, c\u00f3 h\u00ecnh \u1ea3nh sinh \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u an to\u00e0n.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-01-300x202.png\" alt=\"branded video \u1ea3nh 1\" class=\"wp-image-2009\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-01-300x202.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-01-610x412.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-01-20x13.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-01.png 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o pre-roll 30 gi\u00e2y v\u1eabn s\u1ebd duy tr\u00ec<\/strong><\/h3>\n\n\n\n<p>C\u00e1c marketer cho th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u chi ph\u00ed t\u0103ng l\u00ean khi chi ti\u00eau v\u00e0o branded video so v\u1edbi qu\u1ea3ng c\u00e1o pre\/mid\/post roll<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u00e0 xu\u1ea5t b\u1ea3n l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a branded content<\/strong><\/h3>\n\n\n\n<p>C\u00e1c digital marketer b\u00e1o c\u1ea3o r\u1eb1ng m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u khi ph\u00e2n ph\u1ed1i n\u1ed9i dung. Nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean nh\u1eefng t\u00e0i kho\u1ea3n, trang xu\u1ea5t b\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u an to\u00e0n (39%). Theo sau \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 v\u1ec1 ki\u1ebfn th\u1ee9c s\u00e1ng t\u1ea1o n\u1ed9i dung (33%). \u0110o l\u01b0\u1eddng c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n v\u1edbi 31%.<\/p>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c l\u00e0 nh\u1eefng nh\u00f3m th\u1ebf l\u1ef1c v\u1ec1 quy m\u00f4 v\u00e0 nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m cao nh\u1ea5t v\u1ec1 kh\u1ea3 n\u0103ng nh\u00e2n r\u1ed9ng so v\u1edbi nh\u1eefng trang n\u1ed9i dung\/nh\u00e0 xu\u1ea5t b\u1ea3n (60% vs 30%) v\u00e0 t\u01b0\u01a1ng t\u00e1c (52% vs 35%).<\/p>\n\n\n\n<p>\u0110o l\u01b0\u1eddng v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng cao<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 minh b\u1ea1ch v\u1eabn \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Khi so s\u00e1nh nh\u1eefng trang nh\u00e0 xu\u1ea5t b\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng t\u1ed1t nh\u1ea5t (53% vs 31%), hi\u1ec7u qu\u1ea3\/ROI (49% vs 33%) v\u00e0 m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng h\u1ee3p t\u00e1c (47% vs 31%).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"268\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-02-300x268.png\" alt=\"branded video \u1ea3nh 2\" class=\"wp-image-2010\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-02-300x268.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-02-20x18.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/branded-video-02.png 593w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Kh\u1ea3o s\u00e1t The Trusted Media Brands \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 11 n\u0103m 2017 v\u1edbi g\u1ea7n 300 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 digital media \u1edf M\u1ef9 t\u1eeb Advertiser Perceptions Omnibus Panel.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Ngu\u1ed3n:\u00a0Makeitnoise.com<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Trusted Media Brands v\u00e0 Advertiser Perceptions ch\u1ec9 ra m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1. H\u1ecd n\u00f3i r\u1eb1ng c\u00e1c marketer d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u0103ng chi ph\u00ed cho branded video t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n. Do \u0111\u00f3, h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 \u00edt h\u01a1n v\u00e0o nh\u1eefng \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branded video \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/title>\n<meta name=\"description\" content=\"M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Trusted Media Brands v\u00e0 Advertiser Perceptions ch\u1ec9 ra r\u1eb1ng c\u00e1c marketer d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u0103ng chi ph\u00ed cho branded video t\u1ea1o ra ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/branded-video-duoc-cac-marketer-ua-chuong-hon-trong-cac-chien-dich-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded video \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch marketing\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Trusted Media Brands v\u00e0 Advertiser Perceptions ch\u1ec9 ra r\u1eb1ng c\u00e1c marketer d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u0103ng chi ph\u00ed cho branded video t\u1ea1o ra ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/branded-video-duoc-cac-marketer-ua-chuong-hon-trong-cac-chien-dich-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" 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