{"id":20138,"date":"2021-06-06T15:00:00","date_gmt":"2021-06-06T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20138"},"modified":"2021-06-17T11:20:46","modified_gmt":"2021-06-17T04:20:46","slug":"10-bai-hoc-tieu-bieu-ve-content-marketing-my-pham","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/10-bai-hoc-tieu-bieu-ve-content-marketing-my-pham","title":{"rendered":"10 b\u00e0i h\u1ecdc ti\u00eau bi\u1ec3u v\u1ec1 content marketing m\u1ef9 ph\u1ea9m"},"content":{"rendered":"\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u1ed5ng l\u1ed3 532 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2019. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c marketer lu\u00f4n mu\u1ed1n s\u1eed d\u1ee5ng content \u0111\u1ec3 marketing cho nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\"10<\/figure>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Instagram v\u00e0 YouTube. V\u00ec v\u1eady kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 c\u0169 \u0111\u1ec1u \u0111ang chuy\u1ec3n h\u01b0\u1edbng. H\u1ecd ng\u00e0y c\u00e0ng chi ti\u00eau nhi\u1ec1u v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m v\u00e0 l\u00e0m \u0111\u1eb9p trong th\u1eddi gian g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng Bleach’s Hair Party c\u1ee7a Bleach trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Trong su\u1ed1t \u0111\u1ea1i d\u1ecbch Covid-19, ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p \u0111\u00e3 t\u00ecm nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 duy tr\u00ec th\u00f3i quen th\u01b0\u1eddng xuy\u00ean c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n nh\u01b0 nhu\u1ed9m t\u00f3c ho\u1eb7c l\u00e0m m\u00f3ng tay.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u t\u00f3c Bleach London l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang gi\u1ea3i ph\u00e1p \u1ea3o, tung ra n\u1ec1n t\u1ea3ng \u2018Bleach Hair Party\u2019. \u2018Hair Party\u2019 v\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t ti\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n\n\n

\"N\u1ec1n<\/figure>\n\n\n\n

C\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (v\u00e0 c\u00e1c di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi kh\u00e1c). N\u00f3 cho ph\u00e9p kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng m\u00e0u t\u00f3c m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

Vi\u1ec7c t\u1eadp trung v\u00e0o n\u1ed9i dung th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Bleach London tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. V\u1edbi n\u1ed9i dung “c\u00e1ch th\u1ef1c hi\u1ec7n” tr\u00ean YouTube c\u0169ng nh\u01b0 c\u00e1c h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n t\u1eebng b\u01b0\u1edbc tr\u00ean trang web c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Customisation Quizzes c\u1ee7a Function of Beauty trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Ch\u0103m s\u00f3c da v\u00e0 l\u00e0m \u0111\u1eb9p theo y\u00eau c\u1ea7u \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong v\u00e0i n\u0103m qua. N\u00f3 \u0111\u00e3 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ebf \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. Function of Beauty l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 nh\u01b0 v\u1eady. V\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c t\u00f3c v\u00e0 ch\u0103m s\u00f3c da t\u00f9y ch\u1ec9nh cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p \u0111\u00e3 d\u1ef1a tr\u00ean m\u1ed9t cu\u1ed9c t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn chuy\u00ean s\u00e2u.<\/p>\n\n\n\n

\"Customisation<\/figure>\n\n\n\n

M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Function of Beauty\u2019s USP. Nh\u01b0ng n\u00f3 c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t ph\u1ea7n ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00f4ng minh. N\u00f3 gi\u00fap thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng – v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Function of Beauty c\u0169ng t\u1ea1o ra c\u00e1c n\u1ed9i dung tr\u1ef1c tuy\u1ebfn kh\u00e1c li\u00ean quan \u0111\u1ebfn cam k\u1ebft t\u00f9y ch\u1ec9nh. N\u00f3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1ch ch\u0103m s\u00f3c t\u00f3c v\u00e0 da \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng Make-up \u1ea3o c\u1ee7a L\u2019Or\u00e9al trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p \u0111\u00e3 tung ra c\u00e1c c\u00f4ng c\u1ee5 \u1ea3o v\u00e0o n\u0103m 2020. Do ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 th\u1eed s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. T\u1eeb \u0111\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m \u1ea3o \u2018Signature Faces\u2019 c\u1ee7a L\u2019Oreal \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o nh\u1ea5t.<\/p>\n\n\n\n

\"N\u1ec1n<\/figure><\/div>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb 10 b\u1ed9 l\u1ecdc AR kh\u00e1c nhau tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng video tr\u1ef1c ti\u1ebfp. Bao g\u1ed3m Zoom, Google Duo, Snapchat v\u00e0 Instagram. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng trang \u0111i\u1ec3m tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n trang \u0111i\u1ec3m th\u1ef1c t\u1ebf trong \u0111\u1eddi th\u1ef1c.<\/p>\n\n\n\n

Trong khi b\u1ed9 l\u1ecdc \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. L\u2019Or\u00e9al l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n. M\u1ed9t \u0111i\u1ec1u c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 gia t\u0103ng g\u1ea7n \u0111\u00e2y trong truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

B\u1ec7 ph\u00f3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Fendy Beauty trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ebfn v\u1ebb \u0111\u1eb9p trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y h\u01a1n Fenty. C\u00f4ng ty – thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Rihanna – ra m\u1eaft v\u00e0o n\u0103m 2017. C\u00f4ng ty v\u1edbi chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 100%. N\u00f3 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o n\u1ed9i dung Instagram v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n

\"B\u1ec7<\/figure>\n\n\n\n

\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean kh\u00e1i ni\u1ec7m “v\u1ebb \u0111\u1eb9p cho t\u1ea5t c\u1ea3”. Fenty \u0111\u00e3 ra m\u1eaft n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh v\u1edbi 40 s\u1eafc th\u00e1i kh\u00e1c nhau. Do \u0111\u00f3 t\u1ea1o ra \u00e2m h\u01b0\u1edfng cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111a d\u1ea1ng, t\u00edch c\u1ef1c v\u00e0 to\u00e0n di\u1ec7n. K\u1ebft h\u1ee3p c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh, ng\u01b0\u1eddi m\u1eabu v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 h\u00e0ng ng\u00e0y. Chi\u1ebfn l\u01b0\u1ee3c Instagram \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3 \u0111\u00e3 thu h\u00fat 1,4 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i ch\u1ec9 trong v\u00f2ng b\u1ed1n ng\u00e0y.<\/p>\n\n\n\n

Fenty ti\u1ebfp t\u1ee5c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c h\u01b0\u1edbng d\u1eabn tr\u00ean YouTube v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u1ea3o tr\u1ef1c ti\u1ebfp (th\u01b0\u1eddng c\u00f3 Rihanna). T\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3ng c\u00e1o xung quanh m\u1ed7i l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch Baby Heroes c\u1ee7a Glossier trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Glossier \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng l\u1ea1i chi\u1ebfn d\u1ecbch \u2018Body Heroes\u2019 v\u00e0o n\u0103m 2020. L\u1ea7n n\u00e0y c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a m\u1ed9t s\u1ed1 c\u1ea7u th\u1ee7 WNBA (Hi\u1ec7p h\u1ed9i B\u00f3ng r\u1ed5 Qu\u1ed1c gia Ph\u1ee5 n\u1eef Hoa K\u1ef3). C\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 th\u00e0nh vi\u00ean ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn c\u1ee7a c\u00f4ng ch\u00fang. <\/p>\n\n\n\n

Ph\u00e1t bi\u1ec3u v\u1edbi Fast Company, ph\u00f3 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb Ali Weiss c\u1ea5p cao c\u1ee7a Glossier nh\u1eadn x\u00e9t. \u201cCh\u00fang t\u00f4i \u0111\u00e3 ph\u1ea3i suy ngh\u0129 v\u1ec1 n\u00f3 trong b\u1ed1i c\u1ea3nh m\u1edbi n\u00e0y (n\u0103m 2020). V\u00e0 v\u00ec v\u1eady nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m l\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n c\u1ee7a 16 c\u01a1 th\u1ec3 \u0111\u1ed9c \u0111\u00e1o.”<\/p>\n\n\n\n

\"Chi\u1ebfn<\/figure>\n\n\n\n

Glossier \u0111\u00e3 ch\u1ea1y n\u1ed9i dung video tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. H\u1ecd l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c Body Heroes. T\u1eadp trung v\u00e0o cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 th\u00f3i quen l\u00e0m \u0111\u1eb9p c\u1ee7a h\u1ecd. C\u00f9ng v\u1edbi \u0111\u00f3, Glossier<\/a> \u0111\u00e3 t\u1ea1o ra ‘ch\u00e2n dung da’, \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n ch\u1ea5t \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111a d\u1ea1ng c\u1ee7a v\u1ebb \u0111\u1eb9p th\u1ef1c.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng th\u1ec3 m\u1edbi c\u1ee7a Glossier. \u0110\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c s\u1ee9 m\u1ec7nh r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 ph\u00e1 v\u1ee1 c\u00e1c ti\u00eau chu\u1ea9n l\u00e0m \u0111\u1eb9p \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c trong ng\u00e0nh. V\u00e0 thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o v\u1ebb \u0111\u1eb9p trong b\u1ed1i c\u1ea3nh ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch “browmobile” c\u1ee7a Benefit Cosmetic trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

M\u1eb7c d\u00f9 k\u1ebb l\u00f4ng m\u00e0y ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong quy tr\u00ecnh trang \u0111i\u1ec3m. Tuy nhi\u00ean c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho l\u00f4ng m\u00e0y v\u1eabn l\u00e0 ng\u00e0nh kinh doanh l\u1edbn. Theo NPD, Benefit Cosmetics chi\u1ebfm 50% th\u1ecb ph\u1ea7n tr\u1ecb gi\u00e1 20 tri\u1ec7u b\u1ea3ng Anh v\u00e0o n\u0103m 2016. V\u00e0 \u0111\u00f3 l\u00e0 tr\u01b0\u1edbc khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tung ra 13 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi li\u00ean quan \u0111\u1ebfn l\u00f4ng m\u00e0y.<\/p>\n\n\n\n

\"Chi\u1ebfn<\/figure>\n\n\n\n

M\u1ed9t l\u00fd do \u0111\u1eb1ng sau s\u1ef1 th\u1ed1ng tr\u1ecb kh\u00f4ng gian c\u1ee7a Benefit l\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00f4n ngoan c\u1ee7a n\u00f3. Trong n\u0103m 2017 c\u00f3 li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch “Browmobile”. K\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m v\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 bao g\u1ed3m m\u1ed9t cu\u1ed9c thi tr\u1ef1c tuy\u1ebfn mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp t\u1eeb browmobile. M\u1ed9t s\u1ed1 \u00edt may m\u1eafn s\u1ebd c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u00e1 nh\u00e2n h\u00f3a l\u00f4ng m\u00e0y. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb v\u00e0 m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch c\u1ee7a Benefit.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o, trang c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u1ea1o ra 61.000 l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp. C\u1ed9ng v\u1edbi r\u1ea5t nhi\u1ec1u buzz v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

#faceawards c\u1ee7a NYX trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

NYX thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a L\u2019Oreal \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i g\u1ea7n nh\u01b0 \u0111\u00ecnh \u0111\u00e1m trong v\u00e0i n\u0103m qua. Ch\u1ee7 y\u1ebfu l\u00e0 nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng minh c\u1ee7a m\u00ecnh. C\u0169ng nh\u01b0 d\u1ef1a v\u00e0o ho\u1ea1t \u0111\u1ed9ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. The Face Awards h\u00e0ng n\u0103m cho ph\u00e9p h\u1ecd t\u1eadn d\u1ee5ng s\u1ef1 phong ph\u00fa c\u1ee7a n\u1ed9i dung video li\u00ean quan tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

\"#faceawards<\/figure>\n\n\n\n

The Face Awards l\u00e0 cu\u1ed9c thi trang \u0111i\u1ec3m tr\u1ef1c tuy\u1ebfn. N\u00f3 d\u00e0nh cho c\u00e1c ngh\u1ec7 s\u0129 trang \u0111i\u1ec3m chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c beauty vlogger. \u0110\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u1eefng ai y\u00eau th\u00edch trang \u0111i\u1ec3m v\u00e0 ngh\u1ec7 thu\u1eadt c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh. Cu\u1ed9c thi l\u00ean \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m l\u00e0 gi\u1ea3i th\u01b0\u1edfng ‘Ngh\u1ec7 s\u0129 c\u1ee7a n\u0103m’. V\u1edbi kh\u00e1n gi\u1ea3 quy\u1ebft \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi v\u00e0o chung k\u1ebft v\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

Cu\u1ed9c thi kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u NYX. M\u00e0 c\u00f2n b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1n gi\u1ea3 xuy\u00ean su\u1ed1t, n\u00f3 mang l\u1ea1i cho h\u1ecd th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 h\u1ecd th\u1ef1c s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p v\u1edbi Influencers c\u1ee7a Huda Beauty trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng Huda Beauty n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 h\u00e0ng \u0111\u1ea7u. Theo ph\u00e2n t\u00edch t\u1eeb Launch Metrics. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi Huda Beauty. Tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu. V\u00e0o th\u00e1ng 6 n\u0103m 2019, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chi\u1ebfm 81% t\u1ed5ng \u2018Gi\u00e1 tr\u1ecb t\u00e1c \u0111\u1ed9ng truy\u1ec1n th\u00f4ng\u2019 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"K\u1ebft<\/figure>\n\n\n\n

Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Instagram c\u1ee7a Huda Beauty c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i ri\u00eang. V\u00ed d\u1ee5: m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t c\u1ee7a Huda, @sadaf_beauty, c\u00f3 3,3 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i. Trong khi ng\u01b0\u1eddi s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u – Huda Kattan – \u0111\u00e3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng theo c\u00e1ch ri\u00eang c\u1ee7a c\u00f4 \u1ea5y.<\/p>\n\n\n\n

Theo Ch\u1ec9 s\u1ed1 Cosmetify 2020, Kattan \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 3.000 \u0111\u00f4 la cho m\u1ed7i video. V\u00e0 h\u01a1n 160.000 \u0111\u00f4 la cho m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean Instagram \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. Huda Beauty c\u0169ng \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean Instagram. V\u00e0o n\u0103m 2020, v\u1edbi con s\u1ed1 k\u1ef7 l\u1ee5c 48 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch thi\u1ebft k\u1ebf c\u1ee7a Aesop trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da Aesop t\u1ef1 h\u00e0o v\u1ec1 vi\u1ec7c t\u1ea1o ra c\u00e1c kh\u00f4ng gian b\u00e1n l\u1ebb \u0111\u1ed9c \u0111\u00e1o v\u00e0 nguy\u00ean b\u1ea3n. V\u1edbi m\u1ed7i kh\u00f4ng gian \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00f3 ch\u1ee7 \u00fd \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

\"<\/figure>\n\n\n\n

Trang web c\u1ee7a Aesop, ph\u00e2n lo\u1ea1i thi\u1ebft k\u1ebf. Nh\u1eb1m ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau c\u00e1c c\u1eeda h\u00e0ng to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh. N\u00f3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c quy tr\u00ecnh v\u00e0 v\u1eadt li\u1ec7u \u0111i s\u00e2u v\u00e0o t\u1eebng quy tr\u00ecnh. T\u1eeb \u0111\u00f3 c\u00f3 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf. C\u00f9ng v\u1edbi c\u1ed9ng t\u00e1c vi\u00ean \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.<\/p>\n\n\n\n

M\u1ed9t trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft theo \u0111\u00fang ngh\u0129a c\u1ee7a n\u00f3. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i n\u1ed9i dung tr\u00ean trang web ch\u00ednh c\u1ee7a Aesop. N\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u l\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh Giveaways c\u1ee7a Colourpop trong 10 content v\u1ec1 m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

Colourpop l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u2018l\u00e0m \u0111\u1eb9p nhanh\u2019 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Do gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u00fa v\u1ecb v\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. B\u00ean c\u1ea1nh n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Qu\u00e0 t\u1eb7ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a h\u00e3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean Instagram v\u00e0 Twitter. N\u01a1i th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u1ebb v\u00e0 nhi\u1ec7t t\u00ecnh.<\/p>\n\n\n\n

Theo Vogue Business, Colourpop \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u1edbn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c t\u1eb7ng qu\u00e0 c\u1ee7a m\u00ecnh. V\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Instagram t\u1eeb th\u00e1ng 10 n\u0103m 2019 \u0111\u00e3 t\u1ea1o ra 75.000 b\u00ecnh lu\u1eadn v\u00e0 h\u01a1n 170.000 l\u01b0\u1ee3t th\u00edch.<\/p>\n\n\n\n

\"10.<\/figure>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n