{"id":2017,"date":"2018-03-24T01:58:42","date_gmt":"2018-03-24T01:58:42","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2017"},"modified":"2021-07-26T16:53:42","modified_gmt":"2021-07-26T09:53:42","slug":"lap-ke-hoach-truyen-thong-hieu-qua-voi-mo-hinh-5m","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-truyen-thong-hieu-qua-voi-mo-hinh-5m","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u1edbi m\u00f4 h\u00ecnh 5M"},"content":{"rendered":"\n

B\u1ea1n bi\u1ebft kh\u00f4ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng lu\u00f4n l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. Nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng nh\u1ea5t. B\u1edfi c\u00f3 l\u1ebd n\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh vi\u1ec7c truy\u1ec1n th\u00f4ng<\/strong><\/a> k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c c\u00f3 k\u1ebf ho\u1ea1ch t\u1ea5t nhi\u00ean s\u1ebd lu\u00f4n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. V\u00e0 truy\u1ec1n th\u00f4ng c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7. V\u1eady n\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ea7y \u0111\u1ee7, ch\u1eb7t ch\u1ebd. M\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Adsplus.vn s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nguy\u00ean t\u1eafc l\u1eadp n\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong> hi\u1ec7u qu\u1ea3 theo m\u00f4 h\u00ecnh 5M.<\/p>\n\n\n\n

\"k\u1ebf<\/figure><\/div>\n\n\n\n

C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo nguy\u00ean t\u1eafc 5M<\/em><\/p>\n\n\n\n

1. M\u1ee5c ti\u00eau (Mission)<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t k\u1ebf ho\u1ea1ch. \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm \u0111\u1ebfn. H\u1ecd \u0111ang mu\u1ed1n t\u1ea1o nh\u1eadn th\u1ee9c cho kh\u00e1ch h\u00e0ng v\u1ec1 nh\u00e3n hi\u1ec7u. Mu\u1ed1n th\u00f4ng tin v\u1ec1 s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng. Hay mu\u1ed1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1ec1 thu\u1ed9c t\u00ednh ri\u00eang bi\u1ec7t \u0111\u1eb7c tr\u01b0ng c\u1ee7a s\u1ea3n ph\u1ea9m\u2026 X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y th\u00ec k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c v\u00e0 phong c\u00e1ch \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n

2. Ng\u00e2n s\u00e1ch (Money)<\/strong><\/h2>\n\n\n\n

Ng\u00e2n s\u00e1ch nhi\u1ec1u hay \u00edt s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch. Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/strong><\/a> d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 % theo doanh s\u1ed1. C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c m\u1edbi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, th\u00ec ng\u00e2n s\u00e1ch chi tr\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00e1c kho\u1ea3n chi cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5 truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

\"k\u1ebf<\/figure><\/div>\n\n\n\n

3. Ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o (Media)<\/strong><\/h2>\n\n\n\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t hay nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a th\u00f4ng tin m\u00e0 m\u00ecnh mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 m\u00ecnh quan t\u00e2m.<\/p>\n\n\n\n

Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0: truy\u1ec1n s\u00f3ng (radio, truy\u1ec1n h\u00ecnh); in \u1ea5n (b\u00e1o ch\u00ed, \u1ea5n ph\u1ea9m, t\u1ea1p ch\u00ed); qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (outdoor) th\u00f4ng qua b\u1ea3ng \u0111i\u1ec7n, pano; qu\u1ea3ng c\u00e1o qua b\u01b0u ph\u1ea9m (direct mail); trang v\u00e0ng ni\u00ean gi\u00e1m; qu\u1ea3ng c\u00e1o tr\u00ean internet,vv. M\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u-nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang khi th\u1ec3 hi\u1ec7n c\u00e1c th\u00f4ng \u0111i\u1ec7p. V\u00ec v\u1eady, khi l\u1eadp k\u1ebf ho\u1ea1ch ban ph\u1ea3i c\u00e2n nh\u1eafc xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e2n s\u00e1ch, m\u1ee5c ti\u00eau, \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u1ea1m vi, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n

N\u1ebfu g\u1eb7p ph\u1ea3i h\u1ea1n ch\u1ebf v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n duy nh\u1ea5t c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng cao nh\u1ea5t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ed1t h\u01a1n l\u00e0 tr\u1ea3i \u0111\u1ec1u th\u00f4ng \u0111i\u1ec7p tr\u00ean kh\u1eafp c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n

\"k\u1ebf<\/figure><\/div>\n\n\n\n

4. Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o (Messages)<\/strong><\/h2>\n\n\n\n

V\u1edbi th\u00f4ng \u0111i\u1ec7p, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o ng\u1eafn g\u1ecdn nh\u01b0ng d\u1ec5 nh\u1edb, d\u1ec5 hi\u1ec3u, c\u00f3 t\u00ednh \u0111\u1ed9c \u0111\u00e1o; \u0111\u1ed3ng th\u1eddi ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea3i nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

5. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o (Measurement)<\/strong><\/h2>\n\n\n\n

\u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u00f3 \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n hay kh\u00f4ng, h\u1ecd \u0111\u00e3 ti\u1ebfp nh\u1eadn v\u00e0 hi\u1ec3u th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c, h\u00e0nh vi v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd hay kh\u00f4ng?<\/p>\n\n\n\n

T\u1eeb \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng duy tr\u00ec v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch trong l\u01b0\u01a1ng lai. Tuy nhi\u00ean, n\u00f3i v\u1ec1 quan \u0111i\u1ec3m hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng th\u00ec kh\u00f4ng ph\u1ea3i m\u1ecdi doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ec1u nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn. T\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ea3i \u0111\u00e1nh gi\u00e1 qua hai m\u1eb7t v\u1ea5n \u0111\u1ec1: hi\u1ec7u qu\u1ea3 v\u1ec1 kinh t\u1ebf (doanh s\u1ed1 b\u00e1n v\u00e0 l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n) v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 truy\u1ec1n th\u00f4ng (m\u1ee9c \u0111\u1ed9 quan t\u00e2m, t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o..)<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng. C\u00f3 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 b\u1ea1n s\u1ebd \u0111\u01b0a \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00ednh m\u00ecnh, s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n