{"id":20281,"date":"2021-06-12T16:00:00","date_gmt":"2021-06-12T09:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20281"},"modified":"2021-06-15T15:17:45","modified_gmt":"2021-06-15T08:17:45","slug":"thi-truong-ban-hang-my-pham-online-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thi-truong-ban-hang-my-pham-online-tai-viet-nam","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng m\u1ef9 ph\u1ea9m online t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n<p>Trong m\u1ed9t so s\u00e1nh to\u00e0n c\u1ea7u, khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t kho\u1ea3ng 127 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2020. Trong khu v\u1ef1c, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m v\u00e0 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng m\u1ef9 ph\u1ea9m online. <\/p>\n\n\n\n<p>Do nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng cao. N\u00ean kim ng\u1ea1ch nh\u1eadp kh\u1ea9u m\u1ef9 ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i. T\u1eeb kho\u1ea3ng 355 tri\u1ec7u \u0111\u00f4 la M\u1ef9 n\u0103m 2010 l\u00ean h\u01a1n 790 tri\u1ec7u \u0111\u00f4 la M\u1ef9 n\u0103m 2018. \u0110\u00e1ng ch\u00fa \u00fd, gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u \u0111\u00e3 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u nh\u1eefng n\u0103m tr\u01b0\u1edbc. C\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c giao d\u1ecbch h\u00e0ng \u0111\u1ea7u bao g\u1ed3m n\u01b0\u1edbc hoa, s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/phan-tich-thi-truong-ban-my-pham-online-viet-nam-1.png\" alt=\"ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng b\u00e1n m\u1ef9 ph\u1ea9m online vi\u1ec7t nam\" class=\"wp-image-20299\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/phan-tich-thi-truong-ban-my-pham-online-viet-nam-1.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/phan-tich-thi-truong-ban-my-pham-online-viet-nam-1-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/phan-tich-thi-truong-ban-my-pham-online-viet-nam-1-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/phan-tich-thi-truong-ban-my-pham-online-viet-nam-1-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trong khu v\u1ef1c ASEAN<\/strong><\/h2>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb chuy\u00ean v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p c\u1ee7a Vi\u1ec7t Nam cao nh\u1ea5t so v\u1edbi c\u00e1c n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng. Tuy nhi\u00ean, vi\u1ec7c mua m\u1ef9 ph\u1ea9m qua m\u1ea1ng c\u0169ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong nh\u1eefng n\u0103m qua. Tr\u00ean to\u00e0n \u0110\u00f4ng Nam \u00c1. C\u00e1c m\u1eb7t h\u00e0ng l\u00e0m \u0111\u1eb9p \u0111\u1ee9ng th\u1ee9 ba v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c mua tr\u1ef1c tuy\u1ebfn. Ch\u1ec9 sau qu\u1ea7n \u00e1o th\u1eddi trang v\u00e0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. Shopee,<a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-5-cach-ban-hang-tren-lazada-hieu-qua-nhat-nam-2018\/\"> Lazada<\/a> v\u00e0 Tiki kh\u00f4ng ch\u1ec9 \u01b0a chu\u1ed9ng th\u1eddi trang m\u00e0 c\u00f2n \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p n\u1ed5i ti\u1ebfng bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u Pond&#8217;s c\u1ee7a Unilever. Th\u01b0\u01a1ng hi\u1ec7u Nivea c\u1ee7a \u0110\u1ee9c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Acnes. Trong b\u1ea3ng x\u1ebfp h\u1ea1ng, Acnes l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba duy nh\u1ea5t l\u1ecdt v\u00e0o danh s\u00e1ch. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eabn c\u00f2n thi\u1ebfu s\u1ee9c h\u00fat. Khi so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a n\u01b0\u1edbc ngo\u00e0i nh\u01b0 The Face Shop, L&#8217;or\u00e9al, Shiseido hay Laneige.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chi ti\u00eau ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 v\u1ebb h\u1ee9a h\u1eb9n v\u1edbi s\u1ef1 gia t\u0103ng d\u00e2n s\u1ed1 trung l\u01b0u<\/strong><\/h4>\n\n\n\n<p>V\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u1ebb tu\u1ed5i \u0111ang thay \u0111\u1ed5i. Trung b\u00ecnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eef chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho vi\u1ec7c trang \u0111i\u1ec3m h\u01a1n l\u00e0 ch\u0103m s\u00f3c da. V\u1edbi m\u1ee9c chi ch\u1ee7 y\u1ebfu dao \u0111\u1ed9ng t\u1eeb 300 ngh\u00ecn \u0111\u1ed3ng \u0111\u1ebfn 500 ngh\u00ecn \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam bao g\u1ed3m K-beauty. V\u00e0 l\u00e0m s\u1ea1ch nhi\u1ec1u b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh v\u1ec1 ch\u0103m s\u00f3c da. Nh\u01b0 m\u1ee5n, l\u1ed7 ch\u00e2n l\u00f4ng to v\u00e0 th\u00e2m qu\u1ea7ng m\u1eaft. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm ch\u0103m s\u00f3c da \u1edf Vi\u1ec7t Nam. Ph\u1ea7n l\u1edbn v\u1eabn \u01b0a th\u00edch quy tr\u00ecnh ch\u0103m s\u00f3c da 1 b\u01b0\u1edbc. M\u1eb7c d\u00f9 g\u1ea7n \u0111\u00e2y n\u00f3 \u0111\u00e3 m\u1ea5t \u0111i s\u1ee9c h\u00fat trong khi quy tr\u00ecnh 2 b\u01b0\u1edbc v\u00e0 3 b\u01b0\u1edbc \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i. Ng\u00e0nh l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam \u0111\u1ec3 l\u1ea1i ti\u1ec1m n\u0103ng l\u1edbn cho th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc l\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng. Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1ebd c\u1ed1 g\u1eafng theo k\u1ecbp \u0111\u1ed1i th\u1ee7. Ngo\u00e0i ra, vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 s\u1ebd \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea7n su\u1ea5t mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"372\" height=\"368\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-101.png\" alt=\"T\u1ea7n su\u1ea5t mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam\" class=\"wp-image-20282\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-101.png 372w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-101-300x297.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/figure><\/div>\n\n\n\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 1 n\u0103m 2020 v\u1ec1 xu h\u01b0\u1edbng m\u1ef9 ph\u1ea9m \u1edf Vi\u1ec7t Nam. 26% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn hai \u0111\u1ebfn ba th\u00e1ng m\u1ed9t l\u1ea7n. Trong c\u00f9ng m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t. \u0110a s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi kh\u1eb3ng \u0111\u1ecbnh l\u00e0m nh\u01b0 v\u1eady v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eefng l\u00fd do ch\u00ednh \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam <\/strong><\/h3>\n\n\n\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 1 n\u0103m 2020 v\u1ec1 xu h\u01b0\u1edbng m\u1ef9 ph\u1ea9m \u1edf Vi\u1ec7t Nam. 41% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng s\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 l\u00fd do quan tr\u1ecdng \u0111\u1ec3 mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng m\u1ef9 ph\u1ea9m online<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eefng l\u00fd do ch\u00ednh kh\u00f4ng n\u00ean mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 1 n\u0103m 2020 v\u1ec1 xu h\u01b0\u1edbng m\u1ef9 ph\u1ea9m \u1edf Vi\u1ec7t Nam. 56% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi kh\u00f4ng s\u1eed d\u1ee5ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Cho r\u1eb1ng m\u1ed1i quan t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh khi\u1ebfn h\u1ecd kh\u00f4ng mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn. Trong c\u00f9ng m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t. 73% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd ho\u00e0n to\u00e0n kh\u00f4ng mua m\u1ef9 ph\u1ea9m tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Kinh doanh<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i&nbsp;<strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i&nbsp;<\/span><strong><a rel=\"nofollow oreferrer noopener noreferrer\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t so s\u00e1nh to\u00e0n c\u1ea7u, khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t kho\u1ea3ng 127 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2020. Trong khu v\u1ef1c, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[917],"tags":[939,940],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[HOT] Th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng m\u1ef9 ph\u1ea9m online t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng m\u1ef9 ph\u1ea9m online Vi\u1ec7t Nam lu\u00f4n l\u00e0 mi\u1ebfng b\u00e1nh b\u00e9o b\u1edf c\u00f3 s\u1ee9c thu h\u00fat m\u1ea1nh \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh m\u1eb7t h\u00e0ng l\u00e0m \u0111\u1eb9p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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