{"id":20394,"date":"2021-06-08T10:35:28","date_gmt":"2021-06-08T03:35:28","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20394"},"modified":"2021-06-17T11:16:50","modified_gmt":"2021-06-17T04:16:50","slug":"google-thay-doi-phuong-thuc-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-thay-doi-phuong-thuc-quang-cao","title":{"rendered":"Google thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o – th\u1ecfa thu\u1eadn ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n"},"content":{"rendered":"\n

Google cho bi\u1ebft h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o n\u00f3 kh\u00f4ng l\u1ea1m d\u1ee5ng v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb c\u1ee7a m\u00ecnh. N\u1ec1n t\u1ea3ng n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00fai \u0111\u1ea7u tr\u01b0\u1edbc \u00e1p l\u1ef1c ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n trong m\u1ed9t th\u1ecfa thu\u1eadn mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t v\u1edbi ch\u00ednh quy\u1ec1n Ph\u00e1p.<\/p>\n\n\n\n

Th\u1ecfa thu\u1eadn v\u1edbi c\u01a1 quan gi\u00e1m s\u00e1t c\u1ea1nh tranh c\u1ee7a Ph\u00e1p. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u00e1i c\u00e2n b\u1eb1ng quy\u1ec1n l\u1ef1c \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. V\u1ed1n n\u00f3 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh trong th\u1eddi k\u1ef3 ti\u1ec1n Internet. Nh\u01b0ng n\u00f3 \u0111\u00e3 m\u1ea5t ki\u1ec3m so\u00e1t v\u1edbi s\u1ef1 tr\u1ed7i d\u1eady nhanh ch\u00f3ng c\u1ee7a Google v\u00e0 Facebook.<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

Th\u1ecfa thu\u1eadn d\u00e0n x\u1ebfp, \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o \u0111\u1ea7u th\u00e1ng 6<\/strong><\/h2>\n\n\n\n

Kho\u1ea3n ph\u1ea1t bao g\u1ed3m kho\u1ea3n ph\u1ea1t 220 tri\u1ec7u euro (268 tri\u1ec7u \u0111\u00f4 la). \u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 Hoa K\u1ef3 \u0111\u1ed3ng \u00fd th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u1ed1n mang l\u1ea1i ph\u1ea7n l\u1edbn doanh thu c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Gi\u00e1m \u0111\u1ed1c ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n Isabelle de Silva c\u1ee7a Ph\u00e1p cho bi\u1ebft. \u201cQuy\u1ebft \u0111\u1ecbnh x\u1eed ph\u1ea1t Google c\u00f3 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t. V\u00ec \u0111\u00e2y l\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi t\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh \u0111\u1ea5u gi\u00e1 thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p. M\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ef1a v\u00e0o \u0111\u00f3\u201d. Theo c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ea3ng c\u00e1o c\u1ee7a Google. <\/p>\n\n\n\n

Nh\u01b0ng h\u1ecd hy v\u1ecdng n\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n t\u01b0\u01a1ng t\u1ef1 \u1edf Hoa K\u1ef3 v\u00e0 c\u00e1c khu v\u1ef1c ph\u00e1p l\u00fd kh\u00e1c.<\/p>\n\n\n\n

Arnaud Creput gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Smart, c\u00f4ng ty cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n cho bi\u1ebft<\/strong><\/h3>\n\n\n\n

“Quy\u1ebft \u0111\u1ecbnh n\u00e0y l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u1ec3 kh\u01a1i d\u1eady s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u1ed5i m\u1edbi trong kh\u00f4ng gian c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, nh\u1eefng ng\u01b0\u1eddi l\u00e0 n\u1ea1n nh\u00e2n ch\u00ednh c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google, cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb n\u00f3. Nh\u01b0ng cu\u1ed9c chi\u1ebfn m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u.”. <\/p>\n\n\n\n

V\u00ed d\u1ee5, tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Ph\u00e1p kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a Google \u0111\u1ed1i v\u1edbi t\u00ecm ki\u1ebfm th\u1ed1ng tr\u1ecb. V\u00e0 c\u00e1c thu\u1ed9c t\u00ednh YouTube \u0111\u1ec3 ng\u0103n c\u1ea3n c\u1ea1nh tranh. N\u00f3 c\u0169ng kh\u00f4ng th\u1ea3o lu\u1eadn v\u1ec1 gi\u1edbi h\u1ea1n quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 Google s\u1ebd gi\u1edbi thi\u1ec7u tr\u00ean web. Nh\u1eefng quy\u1ec1n m\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho n\u00f3 nh\u01b0ng ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

Thay v\u00e0o \u0111\u00f3, c\u01a1 quan gi\u00e1m s\u00e1t t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa Google Ad Manager. \u0110\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea5u gi\u00e1 kh\u00f4ng gian qu\u1ea3ng c\u00e1o. V\u00e0 Google AdX, m\u1ed9t trong s\u1ed1 c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

Google \u0111\u00e3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a c\u1ea3 hai d\u1ecbch v\u1ee5 nh\u1eb1m thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n

Google th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch chia s\u1ebb d\u1eef li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa ch\u00fang. T\u1eeb \u0111\u00f3 ng\u0103n ch\u00fang ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a \u0111\u1ed1i th\u1ee7. C\u01a1 quan ch\u1ee9c n\u0103ng cho bi\u1ebft.<\/p>\n\n\n\n

N\u00f3 cho bi\u1ebft m\u1ed1i quan h\u1ec7 \u0111\u1eb7c quy\u1ec1n \u0111\u00e3 “t\u01b0\u1edbc \u0111o\u1ea1t” c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 c\u1ea1nh tranh ti\u1ec1m n\u0103ng trong ng\u00e0nh.<\/p>\n\n\n\n

Theo c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a th\u1ecfa thu\u1eadn. Google cam k\u1ebft trong ba n\u0103m s\u1ebd san b\u1eb1ng s\u00e2n ch\u01a1i t\u1ed1t h\u01a1n cho AdX. N\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u1ee7y th\u00e1c \u0111\u1ed9c l\u1eadp gi\u00e1m s\u00e1t t\u00ecnh h\u00ecnh. C\u01a1 quan gi\u00e1m s\u00e1t c\u1ee7a Ph\u00e1p cho bi\u1ebft. M\u1ed9t s\u1ed1 thay \u0111\u1ed5i s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2022. N\u00f3 cho bi\u1ebft th\u00eam r\u1eb1ng Google s\u1ebd kh\u00f4ng kh\u00e1ng c\u00e1o quy\u1ebft \u0111\u1ecbnh n\u00e0y.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i s\u1ebd th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng thay \u0111\u1ed5i n\u00e0y trong nh\u1eefng th\u00e1ng t\u1edbi. N\u00f3 s\u1ebd di\u1ec5n ra tr\u01b0\u1edbc khi tri\u1ec3n khai r\u1ed9ng r\u00e3i h\u01a1n, bao g\u1ed3m c\u1ea3 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i tr\u00ean to\u00e0n c\u1ea7u”. C\u00f4ng ty cho bi\u1ebft th\u00eam.<\/p>\n\n\n\n

‘\u0110\u00c3 X\u1eec PH\u1ea0T \u0110\u00daNG’<\/strong><\/h2>\n\n\n\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u00e0nh c\u00f4ng d\u1ef1a v\u00e0o kho d\u1eef li\u1ec7u m\u00e0 h\u1ecd t\u00edch l\u0169y \u0111\u01b0\u1ee3c trong nhi\u1ec1u n\u0103m. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n tr\u00ean to\u00e0n c\u1ea7u t\u1ee9c gi\u1eadn. C\u01a1 quan ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Ph\u00e1p cho bi\u1ebft quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd \u0111\u00e3 m\u1edf ra h\u01b0\u1edbng \u0111i cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u1ea3m th\u1ea5y thi\u1ec7t th\u00f2i. H\u1ecd c\u00f3 th\u1ec3 y\u00eau c\u1ea7u Google b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n

Ph\u1ea7n l\u1edbn doanh thu c\u1ee7a Google \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 YouTube. Tuy nhi\u00ean, n\u0103m ngo\u00e1i, kho\u1ea3ng 23 t\u1ef7 USD \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n b\u00e1n qu\u1ea3ng c\u00e1o. N\u00f3 thu h\u00fat s\u1ef1 gi\u00e1m s\u00e1t ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c doanh nghi\u1ec7p c\u1ee7a Google<\/a>. N\u00f3 c\u1ed9ng v\u1edbi l\u1eddi k\u00eau g\u1ecdi t\u1eeb m\u1ed9t s\u1ed1 nh\u00e0 ph\u00ea b\u00ecnh y\u00eau c\u1ea7u ng\u01b0ng h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n

B\u1ed9 tr\u01b0\u1edfng T\u00e0i ch\u00ednh Ph\u00e1p Bruno Le Maire hoan ngh\u00eanh quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u01a1 quan gi\u00e1m s\u00e1t<\/strong><\/h3>\n\n\n\n

\u00d4ng n\u00f3i: \u201cC\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 Google \u0111\u01b0a ra nh\u1eb1m \u1ee7ng h\u1ed9 c\u00e1c c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u1ee7a ri\u00eang m\u00ecnh \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c nh\u00f3m b\u00e1o ch\u00ed. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u00f4 h\u00ecnh kinh doanh ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o doanh thu qu\u1ea3ng c\u00e1o\u201d.<\/p>\n\n\n\n

“\u0110\u00e2y l\u00e0 nh\u1eefng h\u00e0nh vi nghi\u00eam tr\u1ecdng v\u00e0 ch\u00fang \u0111\u00e3 b\u1ecb x\u1eed ph\u1ea1t \u0111\u00fang m\u1ee9c.”<\/p>\n\n\n\n

N\u00f3 \u0111\u00e3 b\u1eaft \u0111\u1ea7u cu\u1ed9c \u0111i\u1ec1u tra v\u00e0o n\u0103m 2019 sau khi c\u00f3 \u0111\u01a1n khi\u1ebfu n\u1ea1i t\u1eeb News Corp. T\u1eadp \u0111o\u00e0n xu\u1ea5t b\u1ea3n tin t\u1ee9c Le Figaro c\u1ee7a Ph\u00e1p v\u00e0 t\u1eadp \u0111o\u00e0n b\u00e1o ch\u00ed Rossel c\u1ee7a B\u1ec9.<\/p>\n\n\n\n

News Corp \u0111\u00e3 k\u00fd m\u1ed9t th\u1ecfa thu\u1eadn tin t\u1ee9c to\u00e0n c\u1ea7u v\u1edbi Google. Th\u1ecfa thu\u1eadn v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0o th\u00e1ng Hai. M\u1ed9t trong nh\u1eefng th\u1ecfa thu\u1eadn l\u1edbn nh\u1ea5t c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng tham gia v\u00e0o v\u1ee5 vi\u1ec7c \u1edf Ph\u00e1p. K\u1ec3 t\u1eeb khi ch\u00fang t\u00f4i k\u1ebft th\u00fac th\u1ecfa thu\u1eadn v\u1edbi Google v\u00e0o th\u00e1ng 2. Nh\u01b0ng ch\u00fang t\u00f4i v\u1eabn h\u00e0i l\u00f2ng v\u1ec1 s\u1ef1 ti\u1ebfn tri\u1ec3n c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u c\u1ee7a ch\u00fang t\u00f4i. V\u00e0 hy v\u1ecdng v\u1ec1 m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 hi\u1ec7u qu\u1ea3 trong nh\u1eefng n\u0103m t\u1edbi”. Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a News Corp cho bi\u1ebft.<\/p>\n\n\n\n

Groupe Le Figaro t\u1eeb ch\u1ed1i b\u00ecnh lu\u1eadn trong khi Rossel kh\u00f4ng tr\u1ea3 l\u1eddi y\u00eau c\u1ea7u b\u00ecnh lu\u1eadn.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Google<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n