{"id":20437,"date":"2021-06-15T15:30:00","date_gmt":"2021-06-15T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20437"},"modified":"2021-06-17T10:52:02","modified_gmt":"2021-06-17T03:52:02","slug":"cach-su-dung-google-keywords-tool-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-su-dung-google-keywords-tool-hieu-qua-nhat","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Google Keywords Tool \u0111\u1ec3 vi\u1ebft Content Marketing h\u1ea5p d\u1eabn h\u01a1n"},"content":{"rendered":"\n<p>John Mueller c\u1ee7a Google \u0111\u00e3 tr\u1ea3 l\u1eddi li\u1ec7u vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a trong H1, th\u1ebb Meta v\u00e0 tr\u00ean trang. Li\u1ec7u nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ed7i th\u1eddi hay kh\u00f4ng do t\u1ea5t c\u1ea3 nh\u1eefng ti\u1ebfn b\u1ed9 trong t\u00ecm ki\u1ebfm. John kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a (trong gi\u1edbi h\u1ea1n) v\u00e0 ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c c\u00e1c t\u1eeb v\u1edbi ch\u1ee7 \u0111\u1ec1. T\u1eeb \u0111\u00f3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Keywords Tool \u0111\u1ec3 l\u00e0m cho Content Marketing thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi n\u1ec1n t\u1ea3ng Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/cach-su-dung-google-keywords-tool-for-content-marketing.png\" alt=\"c\u00e1ch s\u1eed d\u1ee5ng google keywords tool cho content marketing\" class=\"wp-image-20595\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/cach-su-dung-google-keywords-tool-for-content-marketing.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/cach-su-dung-google-keywords-tool-for-content-marketing-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/cach-su-dung-google-keywords-tool-for-content-marketing-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/cach-su-dung-google-keywords-tool-for-content-marketing-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e2u h\u1ecfi v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a<\/strong><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec1 c\u1eadp r\u1eb1ng anh ta c\u00f3 m\u1ed9t &#8220;h\u01b0\u1edbng d\u1eabn&#8221; ch\u1ec9 \u0111\u1ecbnh vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a trong n\u1ed9i dung. \u00d4ng nghi ng\u1edd r\u1eb1ng h\u01b0\u1edbng d\u1eabn \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 Google Keywords Tool:<\/strong><\/h4>\n\n\n\n<p>\u201cT\u00f4i c\u00f3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a. C\u1ee5 th\u1ec3 l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a trong th\u1ebb meta, h\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u1edf \u0111\u00e2y trong H1. H\u00e3y s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u l\u1ea7n trong m\u1ed9t ph\u1ea7n n\u1ed9i dung.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 c\u00f3 v\u1ebb l\u1ed7i th\u1eddi \u0111\u1ed1i v\u1edbi t\u00f4i. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ti\u1ebfn b\u1ed9 trong t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a. C\u00f9ng v\u1edbi t\u1ea5t c\u1ea3 MUM th\u00fa v\u1ecb v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c \u0111ang c\u00f3 s\u1eb5n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 ngh\u0129 \u0111\u00f3 v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt SEO h\u1ee3p ph\u00e1p kh\u00f4ng?<\/p>\n\n\n\n<p>Hay ch\u00fang ta kh\u00f4ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 n\u00e0y nhi\u1ec1u l\u1ea7n tr\u00ean m\u1ed9t trang? \u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ef7 l\u1ec7 t\u1eeb kho\u00e1 trong n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>John Mueller l\u1ea7n \u0111\u1ea7u ti\u00ean tr\u1ea3 l\u1eddi v\u1ec1 y\u00eau c\u1ea7u c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u1ea7n nh\u1ea5t \u0111\u1ecbnh trong m\u1ed9t b\u00e0i b\u00e1o.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 tham chi\u1ebfu \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u1eeb kh\u00f3a. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean m\u1ed9t trang web.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ta tin r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a Google ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi n\u1ed9i dung c\u00f3 t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau v\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00f3 m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m vi\u1ebft n\u1ed9i dung thu th\u1eadp th\u00f4ng tin c\u00e1c trang web \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u. V\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1ef7 l\u1ec7 t\u1eeb kh\u00f3a cho c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a John Mueller cho Google Keywords Tool:<\/strong><\/h4>\n\n\n\n<p>\u201cN\u00f3i chung v\u1ec1 s\u1ed1 l\u1ea7n b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a tr\u00ean m\u1ed9t trang. T\u00f4i kh\u00f4ng ngh\u0129 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng ho\u1eb7c c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>Khi b\u1ea1n \u0111ang vi\u1ebft m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. &#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"539\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150-1024x539.png\" alt=\"nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng google keywords tool\" class=\"wp-image-20439\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150-1024x539.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150-300x158.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150-768x404.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150-610x321.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/06\/image-150.png 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a l\u00e0 quan tr\u1ecdng\u2026 Nh\u01b0ng \u0111\u1eebng qu\u00e1 t\u1eadp trung<\/strong><\/h2>\n\n\n\n<p>Ti\u1ebfp theo, Mueller kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a. Nh\u01b0ng \u00f4ng c\u0169ng c\u1ea3nh b\u00e1o v\u1ec1 vi\u1ec7c \u00e1m \u1ea3nh qu\u00e1 nhi\u1ec1u v\u1ec1 n\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ph\u1ea3n h\u1ed3i c\u1ee7a Mueller cho Google Keywords Tool:<\/strong><\/h4>\n\n\n\n<p>\u201cV\u00e0 c\u0169ng li\u00ean quan \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a ri\u00eang l\u1ebb. T\u00f4i ngh\u0129 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 t\u00f4i s\u1ebd kh\u00f4ng b\u1ecf qua n\u00f3 ho\u00e0n to\u00e0n. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi t\u00f4i s\u1ebd kh\u00f4ng qu\u00e1 t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 s\u1ed1 \u00edt v\u00e0 s\u1ed1 nhi\u1ec1u ho\u1eb7c \u0111\u1ea1i lo\u1ea1i nh\u01b0 c\u00e1c c\u00e1ch vi\u1ebft kh\u00e1c nhau c\u1ee7a c\u00e1c t\u1eeb ri\u00eang l\u1ebb. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed9i dung trang web c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u1ea1i lo\u1ea1i nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u t\u00f4i v\u1eabn s\u1ebd l\u00e0m.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u1eb7c bi\u1ec7t, nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00f4i khi nh\u00ecn th\u1ea5y nh\u1eefng th\u1ee9 tr\u00ean Internet nh\u01b0 c\u00e1c b\u00e0i b\u00e1o tin t\u1ee9c. N\u1ebfu m\u1ed9t trang web tin t\u1ee9c kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 SEO, h\u1ecd c\u00f3 th\u1ec3 vi\u1ebft theo c\u00e1ch \u2026 g\u1ea7n gi\u1ed1ng nh\u01b0 v\u0103n h\u1ecdc. N\u00f3 th\u1ec3 hi\u1ec7n \u1edf ch\u1ed7 b\u1ea1n \u0111\u1ecdc n\u00f3 v\u00e0 b\u1ea1n ki\u1ec3u hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a n\u00f3. Nh\u01b0ng nh\u1eefng t\u1eeb ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean m\u1ed9t trang kh\u00f4ng th\u1ef1c s\u1ef1 li\u00ean k\u1ebft ch\u00ednh x\u00e1c v\u1edbi ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 theo quan \u0111i\u1ec3m <a href=\"https:\/\/adsplus.vn\/blog\/9-buoc-lap-ke-hoach-seo-hoan-hao-cho-nam-2021\/\">SEO<\/a>. N\u1ebfu c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng, t\u00f4i v\u1eabn s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 tr\u00ean m\u1ed9t trang.<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd kh\u00f4ng \u0111i qu\u00e1 nhi\u1ec1u v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp. T\u00f4i s\u1ebd kh\u00f4ng vi\u1ebft qu\u00e1 nhi\u1ec1u t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 c\u00e1c c\u00e1ch vi\u1ebft kh\u00e1c nhau.<\/p>\n\n\n\n<p>Nh\u01b0ng th\u00edch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u00f3 \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n ch\u1eafc ch\u1eafn c\u00f3 \u00fd ngh\u0129a. \u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1eeb kh\u00f3a quan tr\u1ecdng nh\u01b0ng \u0111\u1ebfm t\u1eeb th\u00ec kh\u00f4ng?<\/strong><\/h2>\n\n\n\n<p>Mueller kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong n\u1ed9i dung. \u00d4ng n\u00f3i r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean trang ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1. \u0110\u00f3 c\u00f3 v\u1ebb l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb \u0111\u1ec3 nghe anh \u1ea5y m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i&nbsp;<strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i&nbsp;<\/span><strong><a rel=\"nofollow oreferrer noopener noreferrer\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>John Mueller c\u1ee7a Google \u0111\u00e3 tr\u1ea3 l\u1eddi li\u1ec7u vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a trong H1, th\u1ebb Meta v\u00e0 tr\u00ean trang. Li\u1ec7u nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ed7i th\u1eddi hay kh\u00f4ng do t\u1ea5t c\u1ea3 nh\u1eefng ti\u1ebfn b\u1ed9 trong t\u00ecm ki\u1ebfm. John kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a (trong gi\u1edbi h\u1ea1n) v\u00e0 ph\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[961,436,963],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch s\u1eed d\u1ee5ng Google Keywords Tool hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay \u0111ang t\u1eadn d\u1ee5ng c\u00e1c Google Keywords Tool m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng Content Marketing h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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