{"id":20477,"date":"2021-06-16T16:00:00","date_gmt":"2021-06-16T09:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20477"},"modified":"2021-06-23T15:24:46","modified_gmt":"2021-06-23T08:24:46","slug":"tai-sao-phai-chay-quang-cao-my-pham-tren-cac-nen-tang-online","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tai-sao-phai-chay-quang-cao-my-pham-tren-cac-nen-tang-online","title":{"rendered":"T\u1ea1i sao ph\u1ea3i ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online ?"},"content":{"rendered":"\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c t\u1ea1o d\u1ef1ng c\u00e1c k\u1ebft n\u1ed1i v\u00e0 t\u00ecm ki\u1ebfm r\u1ea5t c\u00f3 \u00fd ngh\u0129a. V\u00e0 \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd quay l\u1ea1i mua h\u00e0ng v\u00ec th\u00f3i quen c\u0169 c\u1ee7a h\u1ecd. T\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd l\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi duy tr\u00ec li\u00ean h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p. Nh\u1eefng doanh nghi\u1ec7p n\u00ean ngh\u0129: \u2018k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean h\u1ebft\u2019. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eebng n\u00e9 tr\u00e1nh th\u00f4ng \u0111i\u1ec7p n\u00e0y trong qu\u00e1 kh\u1ee9 kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o kh\u00e1c l\u00e0 ph\u1ea3i to\u00e0n t\u00e2m to\u00e0n \u00fd \u0111\u00f3n nh\u1eadn n\u00f3. V\u1edbi suy ngh\u0129 n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec v\u00e0o n\u0103m 2021?<\/p>\n\n\n\n

\"t\u1ea1i<\/figure>\n\n\n\n

B\u1ea3n tin tr\u01b0\u01a1\u0300ng t\u00f4\u0300n v\u01a1\u0301i th\u01a1\u0300i gian<\/strong><\/h2>\n\n\n\n

T\u1eeb TV \u0111\u1ebfn podcast, b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u1ebfn vlog, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin. Cho d\u00f9 t\u00ecm ki\u1ebfm ch\u00ednh tr\u1ecb, tin t\u1ee9c, c\u00f4ng th\u1ee9c n\u1ea5u \u0103n hay l\u1eddi khuy\u00ean ch\u0103m s\u00f3c da. Nh\u01b0ng USP c\u1ee7a m\u1ed9t b\u1ea3n tin l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a n\u00f3. M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u1ea7n ph\u1ea3i ra ngo\u00e0i v\u00e0 ch\u1ee7 \u0111\u1ed9ng kh\u00e1m ph\u00e1 th\u00f4ng tin. N\u00f3 ch\u1ec9 xu\u1ea5t hi\u1ec7n trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd v\u00e0o c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u1ed7i ng\u00e0y \/ tu\u1ea7n \/ th\u00e1ng. M\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a h\u1ecd th\u1ea5p, ch\u1ec9 c\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0 \u0111\u1ecdc.<\/p>\n\n\n\n

B\u1ea3n tin c\u00f3 th\u1ec3 kh\u00f4ng m\u1edbi nh\u01b0ng ch\u00fang \u0111ang t\u1eadn h\u01b0\u1edfng m\u1ed9t th\u1eddi k\u1ef3 ph\u1ee5c h\u01b0ng. Trong n\u0103m qua, h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho c\u00e1c h\u00e3ng tin t\u1ee9c nh\u01b0 The New York Times v\u00e0 Buzzfeed. C\u1ed9ng v\u1edbi c\u00e1c \u0111\u1ea7u b\u1ebfp nh\u01b0 Alison Roman v\u00e0 c\u00e1c nh\u00e0 b\u00e1o nh\u01b0 Dolly Alderton.<\/p>\n\n\n\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p \u0111\u00e3 ch\u1eadm h\u01a1n m\u1ed9t b\u01b0\u1edbc<\/strong><\/h2>\n\n\n\n

N\u00f3 ch\u1eadm trong vi\u1ec7c ti\u1ebfp nh\u1eadn. Nh\u01b0ng c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u1edf \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 c\u00e1 t\u00ednh c\u1ee7a h\u1ecd. Trong khi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u1ef1c s\u1ef1 quan t\u00e2m. Thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c r\u01a1i v\u00e0o b\u1eaby c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n tin c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t b\u1ea3n tin cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung – n\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa. D\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ecbnh d\u1ea1ng v\u00e0 vi\u1ebft n\u00f3 theo c\u00e1ch t\u1ed1t nh\u1ea5t. N\u00f3 \u0111\u01b0a quan \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o cu\u1ed9c s\u1ed1ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u0111\u00f3n nh\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 li\u1ec7u kh\u00e1n gi\u1ea3 c\u00f3 ti\u1ebfp t\u1ee5c m\u1edf v\u00e0 \u0111\u1ecdc n\u00f3 hay kh\u00f4ng. Ho\u00e0n th\u00e0nh t\u1ed1t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadm ch\u00ed s\u1ebd d\u1ef1 \u0111o\u00e1n m\u1ed7i l\u1ea7n tr\u1ea3 g\u00f3p m\u1edbi.<\/p>\n\n\n\n

T\u1eeb g\u00f3c \u0111\u1ed9 hi\u1ec7u su\u1ea5t – v\u1edbi t\u1ef7 l\u1ec7 m\u1edf, d\u1eef li\u1ec7u nh\u1ea5p qua, chuy\u1ec3n ti\u1ebfp v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n trong t\u1ea7m tay c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. B\u1ea3n tin \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 ROI. \u0110\u1ed3ng th\u1eddi \u0111\u00f3ng vai tr\u00f2 l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n

S\u1ee9c m\u1ea1nh c\u1ee7a TikTok<\/strong><\/h2>\n\n\n\n
\"S\u1ee9c<\/figure>\n\n\n\n

Theo Mintel, h\u01a1n m\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u1edf Anh \u0111\u00e3 mua s\u1ea3n ph\u1ea9m sau khi th\u1ea5y ch\u00fang \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m qua. TikTok th\u1ef1c s\u1ef1 \u0111ang ti\u1ebfp th\u00eam sinh l\u1ef1c cho kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i. B\u1eb1ng c\u00e1ch \u0111\u1ed1t ti\u1ec1n v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng h\u01a1n 2,6 t\u1ef7 l\u1ea7n v\u00e0 tr\u1ea3i d\u00e0i tr\u00ean 154 qu\u1ed1c gia.<\/p>\n\n\n\n

Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 thu th\u1eadp h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i v\u00e0 thu v\u1ec1 h\u00e0ng tri\u1ec7u tri\u1ec7u l\u01b0\u1ee3t xem cho m\u1ed7i video. R\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Nh\u01b0ng c\u00f9ng m\u1ed9t n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00ean TikTok v\u00e0 Instagram. N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00f4 c\u00f9ng trong ph\u01b0\u01a1ng ti\u1ec7n c\u0169 (m\u1edbi h\u01a1n).<\/p>\n\n\n\n

Walloroo Media tr\u00edch d\u1eabn m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 Jennifer Lopez<\/strong><\/h3>\n\n\n\n

Ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng c\u00f9ng m\u1ed9t video l\u00ean Instagram cho 45 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a c\u00f4 \u1ea5y. V\u00e0 tr\u00ean TikTok v\u1edbi n\u0103m tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a c\u00f4 \u1ea5y. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean TikTok c\u1ee7a c\u00f4 \u1ea5y \u00edt h\u01a1n trong s\u1ed1 hai n\u1ec1n t\u1ea3ng. Nh\u01b0ng c\u00f4 \u1ea5y \u0111\u00e3 thu v\u1ec1 71 tri\u1ec7u l\u01b0\u1ee3t xem so v\u1edbi ch\u1ec9 hai tri\u1ec7u tr\u00ean Instagram.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 vi\u1ec7c l\u00e0m \u0111\u1eb9p r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean TikTok<\/a>. Nh\u01b0ng vi\u1ec7c ch\u0103m s\u00f3c da l\u1ea1i t\u1ecf ra \u0111\u1eb7c bi\u1ec7t th\u00fa v\u1ecb. Kh\u00f4ng gi\u1ed1ng nh\u01b0 Instagram, v\u1ed1n \u0111\u00e3 tr\u1edf n\u00ean \u0111\u1ed3ng ngh\u0129a v\u1edbi v\u1ebb ngo\u00e0i trang \u0111i\u1ec3m \u0111\u1eadm. TikTok ch\u1ee7 y\u1ebfu l\u00e0 v\u1ec1 s\u1ef1 t\u01b0\u01a1i tr\u1ebb v\u00e0 s\u1ef1 t\u00edch c\u1ef1c c\u1ee7a l\u00e0n da. Do \u0111\u00f3, The Ordinary \u0111\u00e3 b\u00e1o c\u00e1o doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng v\u1ecdt 426% cho Gi\u1ea3i ph\u00e1p t\u1ea9y da ch\u1ebft AHA 30% + BHA 2% sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thanh thi\u1ebfu ni\u00ean l\u1ef1a ch\u1ecdn tr\u00ean \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

Nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 chuy\u00ean m\u00f4n<\/strong><\/h2>\n\n\n\n

Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 thay \u0111\u1ed5i trong n\u0103m qua v\u00e0 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady. Khi c\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3ng c\u1eeda do gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0a c\u00e1c \u0111\u1ea1i s\u1ee9 c\u1ee7a h\u1ecd t\u1eeb c\u1eeda h\u00e0ng l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3 \u0111\u1ec3 gi\u00fap h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean v\u00f4 gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb trong n\u1ed9i dung m\u00e0 h\u1ecd s\u1eed d\u1ee5ng tr\u1ef1c tuy\u1ebfn. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia khoa h\u1ecdc, c\u01a1 quan ch\u0103m s\u00f3c da. V\u00e0 c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p, v\u00e0 \u00edt quan t\u00e2m \u0111\u1ebfn c\u00e1c t\u00ednh c\u00e1ch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t tin tuy\u1ec7t v\u1eddi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m<\/strong><\/h3>\n\n\n\n

C\u01a1 h\u1ed9i l\u1edbn khi n\u00f3i \u0111\u1ebfn quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. N\u00f3 cho ph\u00e9p h\u1ecd truy\u1ec1n t\u1ea3i \u0111\u00fang gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, Amway l\u00e0m r\u1ea5t t\u1ed1t. H\u1ecd h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 gi\u00e1o d\u1ee5c s\u1ee9c kh\u1ecfe da v\u00e0 chuy\u00ean gia v\u1ec1 da d\u00e0y d\u1ea1n. Michelle D\u2019allaird, ng\u01b0\u1eddi c\u1ef1c k\u1ef3 n\u1ed5i ti\u1ebfng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u1ee7a Amway. <\/p>\n\n\n\n

C\u00f4 \u1ea5y n\u00f3i t\u1eeb m\u1ed9t n\u01a1i c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb trong ra ngo\u00e0i. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram th\u01b0\u1eddng xuy\u00ean c\u1ee7a c\u00f4 v\u1edbi Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng hi\u1ec7u L\u00e0m \u0111\u1eb9p Amway Ch\u00e2u \u00c2u, Muna Mohsin. Lu\u00f4n l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng l\u1edbn v\u00ec n\u00f3 cho ph\u00e9p kh\u00e1n gi\u1ea3 ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t chuy\u00ean gia. M\u00e0 theo truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi ta kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m \u0111\u1eb9p n\u0103m 2021 c\u00f3 nhu c\u1ea7u r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p – v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p \u0111i\u1ec1u n\u00e0y tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n

L\u1eddi khuy\u00ean c\u1ee7a c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 khi ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m<\/strong><\/h2>\n\n\n\n

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Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n