{"id":2056,"date":"2018-03-24T01:32:02","date_gmt":"2018-03-24T01:32:02","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2056"},"modified":"2021-03-02T17:28:21","modified_gmt":"2021-03-02T10:28:21","slug":"loreal-co-chien-luoc-marketing-my-pham-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/loreal-co-chien-luoc-marketing-my-pham-nhu-the-nao","title":{"rendered":"L\u2019OREAL C\u00d3 CHI\u1ebeN L\u01af\u1ee2C MARKETING M\u1ef8 PH\u1ea8M NH\u01af TH\u1ebe N\u00c0O?"},"content":{"rendered":"\n<p>T\u1ed1c \u0111\u1ed9 lan truy\u1ec1n th\u00f4ng tin nh\u1edd c\u00f3 Internet tr\u1edf n\u00ean m\u1ed9t c\u00e1ch \u201cch\u00f3ng m\u1eb7t\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 v\u1ebb c\u00e1c c\u00e1ch marketing truy\u1ec1n th\u1ed1ng \u0111\u00e3 tr\u1edf n\u00ean c\u00f3 ch\u00fat \u201cl\u1ed7i th\u1eddi\u201d. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c \u0111\u1ea1i gia nh\u01b0 L\u2019Or\u00e9al, Maybeline, Innisfree,\u2026 c\u0169ng nhanh ch\u00f3ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c <strong>marketing m\u1ef9 ph\u1ea9m<\/strong> c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi xu h\u01b0\u1edbng th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>H\u00e3y c\u00f9ng v\u1edbi Adsplus kh\u00e1m ph\u00e1\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ef9 ph\u1ea9m m\u1edbi nh\u1ea5t n\u00e0o!<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"188\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/loreal-paris-300x188.jpg\" alt=\"\" class=\"wp-image-2106\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/loreal-paris-300x188.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/loreal-paris-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/loreal-paris.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Th\u1eddi gian g\u1ea7n \u0111\u00e2y, ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng topic v\u1ec1 l\u00e0m \u0111\u1eb9p xu\u1ea5t hi\u1ec7n h\u01a1n 4 t\u1ef7 l\u1ea7n m\u1ed9t n\u0103m tr\u00ean Google. C\u00f9ng v\u1edbi \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng. \u0110a s\u1ed1 l\u00e0 b\u1edfi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110\u01b0\u01a1ng nhi\u00ean c\u00e1c \u201c\u00f4ng l\u1edbn\u201d c\u1ee7a ng\u00e0nh m\u1ef9 ph\u1ea9m c\u0169ng nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3. H\u1ecd c\u0169ng \u0111\u00e3 nhanh ch\u00f3ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng \u201clong tail (c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a g\u1ed3m 4 hay 5 t\u1eeb tr\u1edf l\u00ean) trong content\u201d cho \u201cgiai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>H\u1ecd c\u0169ng nh\u1eadn ra r\u1eb1ng, kh\u00f4ng n\u00ean ch\u1ec9 c\u00f3 nh\u1eefng content li\u00ean quan \u0111\u1ebfn \u0111a s\u1ed1. Thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ebd t\u1ea1o ra nhi\u1ec1u lo\u1ea1i asset kh\u00e1c nhau. Qua \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c h\u1ebft m\u1ecdi y\u00eau c\u1ea7u kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd v\u1eady, ng\u00e2n s\u00e1ch d\u00e0nh cho Digital c\u0169ng \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng th\u01b0\u1eddng khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00f4ng qua m\u1ed9t lo\u1ea1t nh\u1eefng s\u00e1ng ki\u1ebfn. V\u00ed d\u1ee5 nh\u01b0, L\u2019Or\u00e9al \u0111\u00e3 d\u00e0nh ri\u00eang m\u1ed9t kho\u1ea3n ti\u1ec1n cho The Next Fund. \u0110\u00e2y l\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd chia s\u1ebb nh\u1eefng th\u00e0nh c\u00f4ng, th\u1ea5t b\u1ea1i trong Digital Marketing c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd chia s\u1ebb v\u1edbi m\u1ed9t nh\u00f3m nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a L\u2019Or\u00e9al:<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean trong vi\u1ec7c marketing m\u1ef9 ph\u1ea9m, ph\u1ea3i k\u1ec3 \u0111\u1ebfn website Makeup.com c\u1ee7a L\u2019Or\u00e9al. \u0110\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n content h\u1eefu \u00edch \u0111\u1ebfn t\u1eeb ban bi\u00ean t\u1eadp. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c vlogger r\u1ed9ng l\u1edbn. Nh\u1eefng Beauty Blogger n\u1ed5i ti\u1ebfng tr\u00ean YouTube nh\u01b0 Michelle Phan hay Eva Gutowski (mylifeaseva) \u0111\u1ec1u th\u01b0\u1eddng chia s\u1ebb nh\u1eefng n\u1ed9i dung mang \u0111\u1eadm d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh ri\u00eang c\u1ee7a h\u1ecd. Qua \u0111\u00f3, gi\u00fap t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a L\u2019Or\u00e9al l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"177\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-300x177.jpeg\" alt=\"marketing m\u1ef9 ph\u1ea9m h\u00ecnh 01\" class=\"wp-image-2067\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-300x177.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-768x453.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-1024x604.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-1920x1133.jpeg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-610x360.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/cap-nhat-nhanh-xu-huong-marketing-my-pham-moi-nhat-01-20x12.jpeg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, trong th\u1eed nghi\u1ec7m Marketing g\u1ea7n \u0111\u00e2y nh\u1ea5t, L\u2019Or\u00e9al \u0111\u00e3 chuy\u1ec3n t\u1eeb vi\u1ec7c xu\u1ea5t b\u1ea3n s\u00e1ch sang h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00f4ng ngh\u1ec7. T\u1ea1i Li\u00ean hoan phim Cannes th\u00e1ng 5 v\u1eeba qua, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 cho ra m\u1eaft Makeup Genius, m\u1ed9t \u1ee9ng d\u1ee5ng qu\u00e9t khu\u00f4n m\u1eb7t v\u00e0 cho ph\u00e9p b\u1ea1n th\u1eed g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi s\u1ea3n ph\u1ea9m L\u2019Or\u00e9al kh\u00e1c nhau. T\u1edd New York Times g\u1ecdi \u0111\u00e2y l\u00e0 m\u1ed9t ti\u1ebfn b\u1ed9 l\u1edbn cho \u201cinteractive mirror\u201d, m\u1ed9t c\u00f4ng ngh\u1ec7 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u00e0 n\u1ed9i dung phong ph\u00fa, L\u2019Or\u00e9al \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1 g\u1ea7n g\u0169i. H\u1ecd kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi nh\u00ecn m\u00ecnh l\u00e0 g\u00e3 kh\u1ed5ng l\u1ed3 kh\u00f3 g\u1ea7n trong ng\u00e0nh m\u1ef9 ph\u1ea9m. V\u00e0 L\u2019Or\u00e9al s\u1ebd c\u00f2n ti\u1ebfn r\u1ea5t xa trong ng\u00e0nh Digital Marketing \u1edf t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n<p>Nh\u00ecn chung, tr\u01b0\u1edbc s\u1ef1 ti\u1ebfn b\u1ed9 kh\u00f4ng ng\u1eebng c\u1ee7a th\u1eddi \u0111\u1ea1i v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m, c\u00e1c \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u0169ng l\u00e0 xu h\u01b0\u1edbng chung m\u00e0 nh\u1eefng ai \u0111ang kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi. Qua \u0111\u00f3, \u0111i\u1ec1u ch\u1ec9nh cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ef9 ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Digital Marketing<\/em>. C\u00f9ng v\u1edbi \u0111\u00f3 l<em>\u00e0 c\u00e1c Tips <a href=\"https:\/\/adsplus.vn\/blog\/kinh-doanh-online-hieu-qua-nhanh-chong-tuc-thoi-voi-3-ong-trum-cong-nghe\/\"><strong>ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1c \u0111\u1ed9 lan truy\u1ec1n th\u00f4ng tin nh\u1edd c\u00f3 Internet tr\u1edf n\u00ean m\u1ed9t c\u00e1ch \u201cch\u00f3ng m\u1eb7t\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 v\u1ebb c\u00e1c c\u00e1ch marketing truy\u1ec1n th\u1ed1ng \u0111\u00e3 tr\u1edf n\u00ean c\u00f3 ch\u00fat \u201cl\u1ed7i th\u1eddi\u201d. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c \u0111\u1ea1i gia nh\u01b0 L\u2019Or\u00e9al, Maybeline, Innisfree,\u2026 c\u0169ng nhanh ch\u00f3ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ef9 ph\u1ea9m c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019OREAL C\u00d3 CHI\u1ebeN L\u01af\u1ee2C MARKETING M\u1ef8 PH\u1ea8M NH\u01af TH\u1ebe N\u00c0O?<\/title>\n<meta name=\"description\" content=\"H\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n tr\u1edf n\u00ean &quot;l\u1ed7i th\u1eddi&quot;,v\u00ec v\u1eady, c\u00e1c nh\u00e0 kinh doanh c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ef9 ph\u1ea9m c\u1ee7a m\u00ecnh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/loreal-co-chien-luoc-marketing-my-pham-nhu-the-nao\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019OREAL C\u00d3 CHI\u1ebeN L\u01af\u1ee2C MARKETING M\u1ef8 PH\u1ea8M NH\u01af TH\u1ebe N\u00c0O?\" \/>\n<meta property=\"og:description\" content=\"H\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n tr\u1edf n\u00ean &quot;l\u1ed7i th\u1eddi&quot;,v\u00ec v\u1eady, c\u00e1c nh\u00e0 kinh doanh c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ef9 ph\u1ea9m c\u1ee7a m\u00ecnh.\" \/>\n<meta property=\"og:url\" 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