{"id":20952,"date":"2021-06-28T09:00:00","date_gmt":"2021-06-28T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=20952"},"modified":"2021-06-28T16:40:25","modified_gmt":"2021-06-28T09:40:25","slug":"google-ads-cookie-se-bi-chan-tren-tat-ca-cac-website","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-ads-cookie-se-bi-chan-tren-tat-ca-cac-website","title":{"rendered":"Google Ads Cookie s\u1ebd b\u1ecb ch\u1eb7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c Website"},"content":{"rendered":"\n

Google hi\u1ec7n nay \u0111ang thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch qu\u1ea3ng c\u00e1o theo d\u00f5i m\u1ecdi ng\u01b0\u1eddi tr\u00ean Internet. \u0110\u1eb7c bi\u1ec7t l\u00e0 t\u1ea5t c\u1ea3 Google Ads Cookie s\u1ebd b\u1ecb ch\u1eb7n \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m phi\u1ec1n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\"cookies<\/figure>\n\n\n\n

Hi\u1ec7n nay c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ng\u01b0\u1eddi d\u00f9ng \u1edf kh\u1eafp m\u1ecdi n\u01a1i. C\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111\u00e3 th\u1ea5y tr\u00ean Google v\u1ec1 c\u00e1c chuy\u1ebfn bay \u0111\u1ebfn Newyork. Ho\u1eb7c khi b\u1ea1n gh\u00e9 th\u0103m Nike \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u00f4i gi\u00e0y ch\u1ea1y b\u1ed9 m\u1edbi. C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u00e3 theo d\u00f5i b\u1ea1n tr\u00ean kh\u1eafp Internet.<\/p>\n\n\n\n

Ph\u1ea7n l\u1edbn vi\u1ec7c theo d\u00f5i \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1edd cookie. \u0110\u00e2y c\u00e1c \u0111o\u1ea1n m\u00e3 nh\u1ecf c\u00f3 th\u1ec3 nh\u1ea3y ra kh\u1ecfi c\u00e1c trang web v\u00e0 n\u1eb1m trong tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n. N\u00f3 cho ph\u00e9p c\u00e1c trang web m\u1edbi m\u00e0 b\u1ea1n truy c\u1eadp \u0111\u1ec3 xem b\u1ea1n \u0111\u00e3 \u1edf \u0111\u00e2u tr\u01b0\u1edbc \u0111\u00e2y. Facebook v\u00e0 Google, hai c\u00f4ng ty qu\u1ea3ng c\u00e1o c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t trong l\u1ecbch s\u1eed. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng cookie \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean Website d\u1ef1a tr\u00ean th\u00f4ng tin m\u00e0 h\u1ecd thu th\u1eadp \u0111\u01b0\u1ee3c. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c trang web v\u00e0 m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n

Google \u0111\u00e3 tuy\u00ean b\u1ed1 s\u1ebd ch\u1eb7n ho\u00e0n to\u00e0n cookie tr\u00ean tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a m\u00ecnh<\/strong><\/h2>\n\n\n\n

Tr\u00ecnh duy\u1ec7t n\u00e0y \u0111ac th\u1ef1c hi\u1ec7n tr\u00ean kho\u1ea3ng 70% ch\u1ee7 s\u1edf h\u1eefu m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n tr\u00ean th\u1ebf gi\u1edbi v\u00e0o \u0111\u1ea7u n\u0103m 2022. Quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m ngo\u00e1i \u0111\u00e3 g\u00e2y ra m\u1ed9t l\u00e0n s\u00f3ng ch\u1ea5n \u0111\u1ed9ng trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o khi Google Ads kh\u00f3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu thi\u1ebfu cookie. Doanh thu t\u1eeb vi\u1ec7c theo d\u00f5i l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00e0i tr\u1ee3 cho m\u1ed9t trang Web ph\u1ea7n l\u1edbn mi\u1ec5n ph\u00ed. <\/p>\n\n\n\n

Google cho bi\u1ebft h\u1ecd c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan. Nh\u01b0ng nh\u1eefng qu\u1ea3ng c\u00e1o ph\u1ea3i theo nh\u1eefng c\u00e1ch b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n

T\u1ed5ng h\u1ee3p l\u1ea1i, c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a c\u00f4ng ty nh\u1eb1m m\u1ee5c \u0111\u00edch cho ph\u00e9p c\u00e1c ch\u1ee7 Website, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00f9ng v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. \u0110\u1ed3ng th\u1eddi h\u1ecd \u0111\u1ea3m b\u1ea3o cho d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet kh\u00f4ng b\u1ecb \u0111\u00e1nh c\u1eafp b\u1edfi c\u00e1c c\u00f4ng ty v\u00e0 Website.<\/p>\n\n\n\n

\u00dd t\u01b0\u1edfng n\u00e0y c\u00f3 l\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u t\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n

Nh\u01b0ng c\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u “ch\u1ecdc th\u1ee7ng” c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a Google. C\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 Google Ads ch\u1eb7n c\u00e1c cookie.<\/p>\n\n\n\n

V\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a Google c\u00f3 th\u1ec3 kh\u00f4ng quan tr\u1ecdng. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o nh\u01b0 Trade Desk \u0111\u00e3 t\u1ef1 m\u00ecnh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. H\u1ecd k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i m\u1edbi. C\u00f4ng c\u1ee5 n\u00e0y s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, vi\u1ec7c Google Ads ng\u0103n ch\u1eb7n c\u00e1c cookie \u0111\u00e3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

C\u00e1c c\u00f4ng ty l\u1edbn kh\u00e1c \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u ph\u1ea3n \u0111\u1ed1i c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a Google, ch\u1eb3ng h\u1ea1n nh\u01b0 Amazon. C\u00f4ng ty hi\u1ec7n \u0111ang ch\u1eb7n Chrome thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o c\u00e1c trang web c\u1ee7a h\u1ecd. Do \u0111\u00f3 vi\u1ec7c thu th\u1eadp cookies \u0111\u1ec3 Google Ads ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, c\u00e1c ch\u00ednh tr\u1ecb gia v\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u tra ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n \u1edf nhi\u1ec1u qu\u1ed1c gia \u0111\u00e3 \u0111\u01b0a ra c\u1ea3nh b\u00e1o. H\u1ecd cho r\u1eb1ng \u0111\u1ed9ng th\u00e1i c\u1ee7a Google c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u1ee7ng c\u1ed1 th\u00eam s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3. V\u00e0 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Internet th\u00f4ng th\u01b0\u1eddng, s\u1ef1 thay \u0111\u1ed5i ph\u1ea7n l\u1edbn n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn h\u1ecd. Khi c\u00e1ch c\u00e1c c\u00f4ng ty t\u01b0 nh\u00e2n thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec tr\u00ean tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

V\u1eady cookie l\u00e0 g\u00ec m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n bi\u1ebft ?<\/strong><\/h2>\n\n\n\n

Cookie \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0o c\u00e1c tr\u00ecnh duy\u1ec7t ban \u0111\u1ea7u \u0111\u1ec3 gi\u1ea3m b\u1edbt m\u1ed9t s\u1ed1 b\u1ea5t ti\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng khi l\u01b0\u1edbt Web. N\u00f3 cho ph\u00e9p m\u1eadt kh\u1ea9u t\u1ef1 \u0111\u1ed9ng ho\u1eb7c cho ph\u00e9p c\u00e1c trang web ghi nh\u1edb th\u00f4ng tin thanh to\u00e1n. T\u1eeb \u0111\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i nh\u1eadp m\u1eadt kh\u1ea9u c\u1ee7a h\u1ecd m\u1ed7i khi h\u1ecd quay l\u1ea1i. C\u00e1c tr\u00ecnh duy\u1ec7t c\u0169ng t\u1ea1o ra m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3. N\u00f3 gi\u00fap c\u00e1c trang web mi\u1ec5n ph\u00ed ki\u1ebfm ti\u1ec1n. \u0110\u1ed3ng th\u1eddi c\u00e1c cookie c\u0169ng cho ph\u00e9p Google Ads ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

Nh\u01b0ng khi c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n. Th\u00eam v\u00e0o \u0111\u00f3 cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean \u0111\u00e1ng s\u1ee3. Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 quy\u1ec1n ri\u00eang t\u01b0 lu\u00f4n ch\u1ec9 tr\u00edch m\u00f4 h\u00ecnh n\u00e0y. V\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi b\u00e0y t\u1ecf s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng b\u1eb1ng c\u00e1ch t\u1ea3i xu\u1ed1ng c\u00e1c tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Google kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i n\u00e0y<\/strong><\/h3>\n\n\n\n

Apple v\u00e0o n\u0103m 2017 \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u1ea1n ch\u1ebf v\u00e0 cu\u1ed1i c\u00f9ng ch\u1eb7n ho\u00e0n to\u00e0n cookie c\u1ee7a b\u00ean th\u1ee9 ba kh\u1ecfi tr\u00ecnh duy\u1ec7t Safari c\u1ee7a m\u00ecnh. Mozilla’s Firefox ti\u1ebfp n\u1ed1i ngay sau \u0111\u00f3. Nh\u01b0ng hai tr\u00ecnh duy\u1ec7t n\u00e0y ch\u1ec9 chi\u1ebfm ch\u01b0a \u0111\u1ebfn 20% th\u1ecb tr\u01b0\u1eddng, theo c\u00f4ng ty nghi\u00ean c\u1ee9u eMarketer.<\/p>\n\n\n\n

B\u1ea5t ch\u1ea5p vi\u1ec7c Google ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 theo d\u00f5i \u0111\u1ec3 \u0111\u1ea1t doanh thu kho\u1ea3ng 180 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Sundar Pichai th\u1eeba nh\u1eadn trong phi\u00ean \u0111i\u1ec1u tr\u1ea7n qu\u1ed1c h\u1ed9i n\u0103m 2019. \u00d4ng ch\u1ea5p nh\u1eadn r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n c\u1ea3m th\u1ea5y h\u1ecd b\u1ecb theo d\u00f5i tr\u00ean Internet. V\u00e0 v\u00e0o th\u00e1ng 1 n\u0103m 2020, Google Ads cho bi\u1ebft h\u1ecd c\u0169ng s\u1ebd ch\u1eb7n cookie c\u1ee7a b\u00ean th\u1ee9 ba tr\u00ean Chrome trong v\u00f2ng hai n\u0103m t\u1edbi.<\/p>\n\n\n\n

Nh\u1eefng thay \u0111\u1ed5i x\u1ea3y ra khi c\u00e1c ch\u00ednh tr\u1ecb gia \u1edf Hoa K\u1ef3 v\u00e0 c\u00e1c n\u01a1i kh\u00e1c t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c \u0111i\u1ec1u ch\u1ec9nh quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a h\u1ecd. Quy \u0111\u1ecbnh chung v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a Li\u00ean minh ch\u00e2u \u00c2u. N\u00f3 \u0111\u00e3 bu\u1ed9c c\u00e1c c\u00f4ng ty ph\u1ea3i xin ph\u00e9p tr\u01b0\u1edbc khi theo d\u00f5i m\u1ecdi ng\u01b0\u1eddi tr\u1ef1c tuy\u1ebfn k\u1ec3 t\u1eeb n\u0103m 2018. <\/p>\n\n\n\n

N\u0103m 2020, bang \u0111\u00f4ng d\u00e2n nh\u1ea5t c\u1ee7a M\u1ef9 \u0111\u00e3 thi\u1ebft l\u1eadp \u0110\u1ea1o lu\u1eadt v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng California. Lu\u1eadt cho ph\u00e9p ng\u01b0\u1eddi d\u00e2n California c\u00f3 quy\u1ec1n y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty x\u00f3a b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp. Nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c quy \u0111\u1ecbnh t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. Lu\u1eadt California v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 tr\u1edf th\u00e0nh quy \u0111\u1ecbnh m\u1eb7c \u0111\u1ecbnh tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n

Google c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh<\/strong><\/h3>\n\n\n\n

Apple \u0111\u00e3 t\u00edch c\u1ef1c ti\u1ebfp th\u1ecb c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt c\u1ee7a ri\u00eang m\u00ecnh. N\u00f3 \u0111ang c\u1ed1 g\u1eafng th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 m\u1ed9t nh\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0. Khi n\u00f3 kh\u00f4ng c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p cho m\u1ed9t doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o nh\u01b0 Google. <\/p>\n\n\n\n

Apple thu th\u1eadp m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. V\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 b\u00e1n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau trong c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd nh\u1ecf h\u01a1n nhi\u1ec1u so v\u1edbi Google.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u1ee7a Google cho bi\u1ebft \u0111\u1ed9ng th\u00e1i n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0. M\u00e0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m t\u1ed5n th\u01b0\u01a1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 \u0111\u1ea9y c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi YouTube v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google. Nh\u1eefng d\u1ea1ng qu\u1ea3ng c\u00e1o thu\u1ed9c Google Ads v\u1ed1n kh\u00f4ng c\u1ea7n cookie \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Ratko Vidakovic, ng\u01b0\u1eddi s\u00e1ng l\u1eadp AdProfs.<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o \u0111\u1ed9c l\u1eadp, cho bi\u1ebft. \u201cB\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a ch\u00ednh m\u00ecnh. “\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng c\u00f3 tr\u00ed tu\u1ec7.”<\/p>\n\n\n\n

M\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a Google \u0111\u00e3 ch\u1ec9 v\u00e0o m\u1ed9t blog c\u1ee7a c\u00f4ng ty t\u1eeb th\u00e1ng 3. N\u01a1i Marshall Vale, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m, cho bi\u1ebft m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u1edbi FLOC. C\u00f9ng v\u1edbi c\u00e1c d\u1ef1 \u00e1n kh\u00e1c c\u1ee7a h\u1ecd l\u00e0 l\u00e0m cho cookie tr\u1edf n\u00ean l\u1ed7i th\u1eddi. \u0110\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n web ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a h\u1ecd. Vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng \u0111\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef cho web lu\u00f4n m\u1edf. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

V\u1eady gi\u1ea3i ph\u00e1p n\u00e0y c\u1ee7a Google \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o t\u1edbi c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n

Google c\u00f3 th\u1ec3 ch\u1eb7n cookie trong Chrome t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng v\u00ec n\u00f3 thi\u1ebft k\u1ebf v\u00e0 ki\u1ec3m so\u00e1t m\u00e3 c\u01a1 b\u1ea3n c\u1ee7a tr\u00ecnh duy\u1ec7t. Khi n\u00f3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i. Google Ads c\u00f3 th\u1ec3 \u0111\u00e3 c\u1eadp nh\u1eadt tr\u00ecnh duy\u1ec7t v\u00e0 poof – kh\u00f4ng c\u00f2n cookie n\u1eefa. <\/p>\n\n\n\n

\u0110\u1ec3 thay th\u1ebf ch\u1ee9c n\u0103ng \u0111\u00f3, c\u00e1c k\u1ef9 s\u01b0 c\u1ee7a Google \u0111\u00e3 ch\u1ecdn ra m\u1ed9t lo\u1ea1t c\u00e1c t\u1eeb vi\u1ebft t\u1eaft theo ch\u1ee7 \u0111\u1ec1 chim. V\u00ed d\u1ee5 nh\u01b0 FLOC, FLEDGE v\u00e0 TURTLEDOVE \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c \u0111\u1ec1 xu\u1ea5t qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 cookie c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

C\u00e1c \u00fd t\u01b0\u1edfng \u0111ang ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch c\u1ee7a h\u1ecd th\u00f4ng qua World Wide Web Consortium, hay W3C. T\u1eeb \u0111\u00e2y m\u1ed9t nh\u00f3m c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 qu\u1ed1c t\u1ebf tranh lu\u1eadn. V\u00e0 h\u1ecd \u0111\u1eb7t ra c\u00e1c quy t\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Web. <\/p>\n\n\n\n

Tuy nhi\u00ean, Google th\u1ef1c s\u1ef1 kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn t\u1eeb c\u00e1c th\u00e0nh vi\u00ean c\u00f2n l\u1ea1i c\u1ee7a W3C. V\u00ec tr\u00ecnh duy\u1ec7t c\u1ee7a n\u00f3 l\u00e0 l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n \u0111\u01b0a ra c\u00e1c quy t\u1eafc m\u1edbi v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n web s\u1ebd ph\u1ea3i tu\u00e2n theo ch\u00fang. C\u00f2n kh\u00f4ng h\u1ecd c\u00f3 nguy c\u01a1 th\u1ea5y trang web c\u1ee7a h\u1ecd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng tr\u00ean Chrome.<\/p>\n\n\n\n

Peter Snyder, nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea5p cao v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 t\u1ea1i Brave<\/strong><\/h4>\n\n\n\n

M\u1ed9t tr\u00ecnh duy\u1ec7t c\u1ea1nh tranh v\u1edbi Chrome c\u1ee7a Google, cho bi\u1ebft. \u201cGoogle s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 W3C \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y. T\u1eeb \u0111\u00e2y khi\u1ebfn n\u00f3 kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t tr\u00f2 ch\u01a1i quy\u1ec1n l\u1ef1c c\u1ee7a Google.<\/p>\n\n\n\n

\u00dd t\u01b0\u1edfng s\u00e2u s\u1eafc nh\u1ea5t cho \u0111\u1ebfn nay l\u00e0 FLOC, vi\u1ebft t\u1eaft c\u1ee7a Federated Learning of Cohorts. Theo FLOC, thay v\u00ec cho ph\u00e9p c\u00e1c trang web th\u1ea3 cookie v\u00e0o tr\u00ecnh duy\u1ec7t c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n. M\u00e0 thay th\u1ebf b\u1eb1ng tr\u00ecnh duy\u1ec7t c\u00f3 th\u1ec3 t\u1ef1 theo d\u00f5i nh\u1eefng g\u00ec h\u1ecd l\u00e0m tr\u1ef1c tuy\u1ebfn. <\/p>\n\n\n\n

Sau \u0111\u00f3, n\u00f3 s\u1eed d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o \u0111\u1ec3 g\u00e1n h\u1ecd v\u00e0o m\u1ed9t nh\u00f3m g\u1ed3m v\u00e0i ngh\u00ecn ng\u01b0\u1eddi. Nh\u1eefng nh\u00f3m m\u00e0 AI x\u00e1c \u0111\u1ecbnh l\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, thay v\u00ec mua quy\u1ec1n truy c\u1eadp cho t\u1eebng ng\u01b0\u1eddi. Nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111\u00e3 d\u00e0nh v\u00e0i ng\u00e0y qua \u0111\u1ec3 \u0111\u1ecdc c\u00e1c b\u00e0i b\u00e1o tr\u00ean ESPN. B\u1ea1n duy\u1ec7t qua \u00e1o \u0111\u1ea5u c\u1ee7a New York Knicks v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a Googling NBA. B\u1ea1n c\u00f3 th\u1ec3 b\u1ecb g\u1ed9p v\u00e0o m\u1ed9t nh\u00f3m g\u1ed3m v\u00e0i ngh\u00ecn ng\u01b0\u1eddi h\u00e2m m\u1ed9 b\u00f3ng r\u1ed5 \u0111\u1ec3 th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1. <\/p>\n\n\n\n

ID nh\u00f3m \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi h\u00e0ng tu\u1ea7n, v\u00ec v\u1eady ch\u00fang d\u1ef1a tr\u00ean h\u00e0nh vi duy\u1ec7t web g\u1ea7n \u0111\u00e2y nh\u1ea5t.<\/strong><\/h4>\n\n\n\n

Trong qu\u00e1 kh\u1ee9, c\u00e1c trang web s\u1ebd li\u00ean t\u1ee5c l\u1ea5y th\u00f4ng tin v\u1ec1 b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c cookie theo sau b\u1ea1n. B\u00e2y gi\u1edd, th\u00f4ng tin nh\u1eadn d\u1ea1ng duy nh\u1ea5t m\u00e0 tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb l\u00e0 b\u1ea1n \u0111ang \u1edf trong nh\u00f3m n\u00e0o. Google cho bi\u1ebft h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1ea5p chu\u1ed9t l\u00e0 95%. Khi so v\u1edbi qu\u1ea3ng c\u00e1o cookie ki\u1ec3u c\u0169 d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 l\u00e0 s\u1ef1 th\u1eadt, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd th\u1ea5y kh\u00e1 nhi\u1ec1u lo\u1ea1i qu\u1ea3ng c\u00e1o gi\u1ed1ng hi\u1ec7n nay. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd v\u1eabn c\u00f3 c\u1ea3m gi\u00e1c b\u1ecb theo d\u00f5i tr\u00ean Web b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o cho c\u00e1c trang web m\u00e0 h\u1ecd \u0111\u00e3 truy c\u1eadp g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1eadt s\u1ef1 t\u1ed1t cho v\u1ea5n \u0111\u1ec1 ri\u00eang t\u01b0<\/strong><\/h2>\n\n\n\n

N\u00f3i chung l\u00e0 c\u00f3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 quy\u1ec1n ri\u00eang t\u01b0 \u0111ang \u0103n m\u1eebng s\u1ef1 thay \u0111\u1ed5i. Th\u1ee9 nh\u1ea5t, tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a Google v\u1eabn \u0111ang theo d\u00f5i m\u1ecdi trang web b\u1ea1n truy c\u1eadp. V\u00e0 t\u1eeb \u0111\u00f3 h\u1ecd \u0111\u01b0a ch\u00fang v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a n\u00f3. Th\u00f4ng tin v\u1eabn c\u00f2n tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a b\u1ea1n, nh\u01b0ng n\u00f3 v\u1eabn \u0111ang \u0111\u01b0\u1ee3c thu th\u1eadp. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n \u00edt b\u1ecb c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 gi\u00e1m s\u00e1t h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i sai h\u01b0\u1edbng.<\/p>\n\n\n\n

\u201cC\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111\u1ed1i v\u1edbi cookie c\u1ee7a b\u00ean th\u1ee9 ba. Nh\u01b0ng n\u00f3 s\u1ebd t\u1ea1o ra nh\u1eefng c\u00e1i m\u1edbi trong qu\u00e1 tr\u00ecnh n\u00e0y\u201d. Bennett Cyphers, nh\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Electronic Frontier Foundation, \u0111\u00e3 vi\u1ebft trong m\u1ed9t b\u00e1o c\u00e1o. N\u00f3 n\u00f3i v\u1ec1 c\u00e1c thay th\u1ebf cookie c\u1ee7a Google. \u201cGoogle \u0111\u00e3 kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc ph\u00f9 h\u1ee3p t\u1eeb ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i \u0111ang di\u1ec5n ra \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh gi\u00e1m s\u00e1t.\u201d<\/p>\n\n\n\n

C\u0169ng ch\u01b0a r\u00f5 trang web n\u00e0o s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o ID c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. <\/strong><\/h4>\n\n\n\n

N\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed. C\u00e1c trang web b\u1ea1n truy c\u1eadp nhi\u1ec1u l\u1ea7n c\u00f3 th\u1ec3 thu th\u1eadp khi ch\u00fang thay \u0111\u1ed5i h\u00e0ng tu\u1ea7n. N\u00f3 s\u1ebd g\u1eafn v\u1edbi c\u00e1c ph\u1ea7n th\u00f4ng tin kh\u00e1c v\u1ec1 b\u1ea1n nh\u01b0 email ho\u1eb7c \u0111\u1ecba ch\u1ec9 IP c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00e2y s\u1ebd x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 theo s\u1edf th\u00edch c\u1ee7a b\u1ea1n, ph\u00e1 v\u1ee1 m\u1ee5c \u0111\u00edch \u0111\u00e3 n\u00eau c\u1ee7a FLOC , Cyphers l\u1eadp lu\u1eadn. <\/p>\n\n\n\n

Google th\u1eeba nh\u1eadn v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 cho bi\u1ebft \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e2u d\u00e0i m\u00e0 h\u1ecd \u0111ang gi\u1ea3i quy\u1ebft. H\u1ec7 th\u1ed1ng c\u0169ng l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng l\u1eadp h\u1ed3 s\u01a1 d\u1ef1a tr\u00ean ch\u1ee7ng t\u1ed9c. N\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi. Qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m ho\u1eb7c nh\u00e0 \u1edf c\u00f3 ch\u1ecdn l\u1ecdc theo ch\u1ee7ng t\u1ed9c l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p \u1edf Hoa K\u1ef3.<\/p>\n\n\n\n

Tuy nhi\u00ean, so v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t kh\u00e1c t\u1eeb ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o. Google \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1ed1t nh\u1ea5t v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, Vidakovic n\u00f3i.<\/p>\n\n\n\n

\u00d4ng n\u00f3i: \u201cH\u1ecd \u0111ang c\u1ed1 g\u1eafng c\u00e2n b\u1eb1ng nhu c\u1ea7u th\u01b0\u01a1ng m\u1ea1i v\u1edbi nhu c\u1ea7u ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u201cB\u1ea5t ch\u1ea5p nh\u1eefng sai s\u00f3t c\u1ee7a h\u1ecd. T\u00f4i ngh\u0129 kh\u00e1i ni\u1ec7m \u0111\u1eb1ng sau FLOC v\u00e0 nh\u00f3m thu\u1ea7n t\u1eadp \u1ea9n danh l\u00e0 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t.\u201d<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

\u0110\u1ed9ng th\u00e1i c\u1ee7a Google c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi s\u1ef1 c\u1ea1nh tranh?<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 FLOC, cookie kh\u00f4ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu v\u00e0 ki\u1ec3m so\u00e1t b\u1edfi m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3. Ch\u00fang l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 chung m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 xu\u1ea5t b\u1ea3n Web ho\u1eb7c ng\u01b0\u1eddi b\u00e1n c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. T\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i m\u1ecdi ng\u01b0\u1eddi v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho h\u1ecd. Th\u1ebf gi\u1edbi c\u1ee7a qu\u1ea3ng c\u00e1o cookie gi\u1ed1ng nh\u01b0 mi\u1ec1n T\u00e2y hoang d\u00e3 c\u1ee7a t\u01b0 b\u1ea3n. N\u01a1i m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 treo m\u1ed9t t\u1ea5m v\u00e1n. V\u00e0 ph\u1ea3i c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t gia t\u00e0i trong c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Web.<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng FLOC m\u1edbi c\u1ee7a Google \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n. N\u00f3 \u0111\u1eb7t ra c\u00e1c quy t\u1eafc nghi\u00eam ng\u1eb7t v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Chrome.<\/p>\n\n\n\n

Cookie c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. V\u1edbi FLOC, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i tin t\u01b0\u1edfng Google ads m\u00e0 kh\u00f4ng c\u00f3 cookie. R\u1eb1ng qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd \u0111ang tr\u1ea3 ti\u1ec1n \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho \u0111\u00fang ng\u01b0\u1eddi.<\/p>\n\n\n\n

C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Google cho r\u1eb1ng c\u00f4ng ty \u0111ang l\u1ee3i d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y<\/strong><\/h4>\n\n\n\n

Google ads \u0111\u00e3 s\u1eed d\u1ee5ng cookie \u0111\u1ec3 gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o l\u1edbn. Nh\u01b0ng v\u00ec YouTube v\u00e0 Google T\u00ecm ki\u1ebfm – nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n cookie. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n l\u1edbn nh\u1ea5t. N\u00ean n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u1ed9t trang Web kh\u00f4ng c\u00f3 cookie. <\/p>\n\n\n\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng cookie \u0111\u1ec3 t\u00ecm m\u1ecdi ng\u01b0\u1eddi tr\u00ean \u0111\u1ea1i d\u01b0\u01a1ng r\u1ed9ng l\u1edbn c\u1ee7a Web. H\u1ecd s\u1ebd cung c\u1ea5p nhi\u1ec1u ti\u1ec1n h\u01a1n cho Google<\/a> v\u00e0 Facebook<\/a>. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c trang web c\u1ee7a ch\u00ednh h\u1ecd. M\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh g\u1ecdi \u0111i\u1ec1u n\u00e0y l\u00e0 \u201ckhu v\u01b0\u1eddn c\u00f3 t\u01b0\u1eddng bao quanh\u201d.<\/p>\n\n\n\n

V\u00e0o th\u00e1ng 1, c\u01a1 quan c\u1ea1nh tranh c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh cho bi\u1ebft. H\u1ecd s\u1ebd \u0111i\u1ec1u tra FLOC v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c c\u1ee7a Google. T\u1eeb \u0111\u00f3 h\u1ecd \u201c\u0111\u00e1nh gi\u00e1 xem li\u1ec7u c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ec3 khi\u1ebfn chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean t\u1eadp trung h\u01a1n v\u00e0o h\u1ec7 sinh th\u00e1i c\u1ee7a Google. C\u00f9ng v\u1edbi c\u00e1c chi ph\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng\u201d.<\/p>\n\n\n\n

Google ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u00f3ng cookie c\u1ee7a b\u00ean th\u1ee9 ba m\u00e0 kh\u00f4ng x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf nh\u01b0 FLOC<\/strong><\/h4>\n\n\n\n

C\u00e1c c\u00f4ng ty nh\u1ecf v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 gi\u00e1 cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7 cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Do \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. Trong khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb m\u1edbi th\u00e0nh l\u1eadp s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 t\u00ecm ng\u01b0\u1eddi m\u1edbi. <\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. C\u00e1c c\u00f4ng ty nh\u01b0 c\u00f4ng ty b\u00e1n k\u00ednh Warby Parker ho\u1eb7c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trang \u0111i\u1ec3m Glossier. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 h\u1ea1 th\u1ea5p m\u1ee9c gi\u00e1 m\u00e0 c\u00e1c c\u00f4ng ty c\u0169 \u0111ang t\u00ednh ph\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Google l\u1eadp lu\u1eadn r\u1eb1ng, kh\u00f4ng gi\u1ed1ng nh\u01b0 Apple v\u00e0 Mozilla. H\u1ecd th\u1ef1c s\u1ef1 c\u00f3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n nh\u1ecf, nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5. \u0110\u1eb7c bi\u1ec7t khi h\u1ecd n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd x\u00e2y d\u1ef1ng FLOC \u0111\u1ec3 gi\u1ea3i quy\u1ebft vi\u1ec7c m\u1ea5t kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau khi cookie bi\u1ebfn m\u1ea5t tr\u00ean Google Ads.<\/p>\n\n\n\n

D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, Google c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 th\u00e0nh c\u00f4ng. N\u1ebfu FLOC ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, n\u00f3 s\u1ebd ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u00f3 th\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft r\u1eb1ng n\u00f3 \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng cho quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a h\u1ecd. N\u1ebfu th\u1ea5t b\u1ea1i, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n n\u1eefa v\u00e0o \u201ckhu v\u01b0\u1eddn c\u00f3 t\u01b0\u1eddng bao quanh\u201d. N\u01a1i thu\u1eadn ti\u1ec7n cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o bao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 YouTube.<\/p>\n\n\n\n

V\u1eady \u00fd ngh\u0129a c\u1ee7a t\u1ea5t c\u1ea3 h\u00e0nh \u0111\u1ed9ng t\u1eeb Google l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n

Cu\u1ed9c tranh lu\u1eadn v\u1ec1 cookie l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf ch\u00ednh v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a ch\u00fang ta. Khi n\u00f3 \u0111ang \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 ghi l\u1ea1i b\u1edfi h\u00e0ng ch\u1ee5c c\u00f4ng ty t\u01b0 nh\u00e2n. N\u00f3 c\u0169ng cho th\u1ea5y c\u00f3 bao nhi\u00eau c\u00f4ng ty c\u00f3 c\u1ed5 ph\u1ea7n trong th\u1ef1c t\u1ebf \u0111\u00f3.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi Internet v\u00e0 gi\u00fap t\u1ea1o ra nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Facebook v\u00e0 Google. Nh\u01b0ng c\u0169ng th\u00fac \u0111\u1ea9y m\u1ed9t h\u1ec7 sinh th\u00e1i g\u1ed3m h\u00e0ng ngh\u00ecn c\u00f4ng ty s\u1eed d\u1ee5ng h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi. <\/p>\n\n\n\n

Khi c\u00e1c c\u00f4ng ty nh\u01b0 Google thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c h\u00e0ng t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng th\u1eddi c\u0169ng s\u1ebd c\u00f3 nh\u1eefng h\u1eadu qu\u1ea3. Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n cookie c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u00f3 l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ti\u1ebfng n\u00f3i tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1ea9y gi\u00e1 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng l\u00ean cao. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u0103ng t\u00ednh ri\u00eang t\u01b0 v\u00e0 di chuy\u1ec3n Internet theo h\u01b0\u1edbng \u00edt b\u1ecb gi\u00e1m s\u00e1t h\u01a1n.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Google.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n