{"id":21087,"date":"2021-07-03T09:00:00","date_gmt":"2021-07-03T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=21087"},"modified":"2023-12-14T09:00:03","modified_gmt":"2023-12-14T02:00:03","slug":"api-chay-chuyen-doi-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/api-chay-chuyen-doi-quang-cao-facebook","title":{"rendered":"API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook: B\u00ed m\u1eadt m\u00e0 Marketer c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>Ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i API c\u1ee7a Facebook s\u1ebd gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. \u0110\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook trong gian \u0111o\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook.png\" alt=\"ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook\" class=\"wp-image-22107\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Li\u00ean h\u1ec7 t\u01b0 v\u1ea5n API Conversion Facebook Ads t\u1ea1i:<\/strong><\/h3>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"3385135\",\n    formId: \"da72337e-f95c-4f07-a529-ed4b6e8babe4\"\n  });\n<\/script>\n\n\n\n<p>Pixel Facebook l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u kinh doanh tr\u00ean Facebook. Th\u1eadt kh\u00f4ng may, hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 \u0111\u00e3 gi\u1ea3m d\u1ea7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ea5t t\u1ea5t c\u1ea3 hi\u1ec7u qu\u1ea3 nh\u1edd v\u00e0o API chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook.<\/p>\n\n\n\n<p>API chuy\u1ec3n \u0111\u1ed5i <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c trong b\u1ed9 c\u00f4ng c\u1ee5 d\u1eef li\u1ec7u Facebook c\u1ee7a b\u1ea1n. N\u00f3 ho\u1ea1t \u0111\u1ed9ng v\u1edbi pixel Facebook \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u m\u00ecnh c\u1ea7n. K\u1ebft h\u1ee3p l\u1ea1i, ch\u00fang gi\u00fap b\u1ea1n theo d\u00f5i, x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb tr\u00ean Facebook c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1ea5n \u0111\u1ec1 v\u1edbi pixel l\u00e0 g\u00ec? <\/strong><\/h2>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o, tr\u00ecnh ch\u1eb7n cookie v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o m\u1eb7t n\u1ea1 kh\u00e1c l\u00e0 nguy\u00ean nh\u00e2n. C\u00e1c tr\u00ecnh ch\u1eb7n \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u1eaft gi\u1ea3m l\u01b0\u1ee3ng d\u1eef li\u1ec7u pixel nh\u1eadn \u0111\u01b0\u1ee3c. V\u00e0 gi\u1edd \u0111\u00e2y, b\u1ea3n c\u1eadp nh\u1eadt iOS 14 c\u1ee7a Apple \u0111ang t\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn h\u01a1n n\u1eefa. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi vi\u1ec7c theo d\u00f5i d\u1eef li\u1ec7u th\u00f4ng qua pixel.<\/p>\n\n\n\n<p>B\u1ea3n c\u1eadp nh\u1eadt iOS 14 r\u1ea5t h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng cookie \u0111\u1ec3 theo d\u00f5i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Apple. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 ri\u00eang pixel s\u1ebd cung c\u1ea5p cho b\u1ea1n \u00edt th\u00f4ng tin h\u01a1n. Nh\u1eefng ch\u1ec9 s\u1ed1 li\u00ean quan v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng iOS t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u1ebfu ai \u0111\u00f3 nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n t\u1eeb Facebook, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u00fang ta \u0111\u1eebng n\u00ean lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng iOS? <\/strong><\/h3>\n\n\n\n<p>Facebook \u0111\u00e3 d\u1ef1 ki\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c tr\u00ecnh duy\u1ec7t ch\u00ednh s\u1ebd ch\u1eb7n. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 vi\u1ec7c h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3 cookie c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n<p>Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. V\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd gi\u1ea3m.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng ho\u1ea3ng s\u1ee3. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u c\u00e1ch l\u01b0u d\u1eef li\u1ec7u, ph\u00e2n b\u1ed5 v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1edbi API chuy\u1ec3n \u0111\u1ed5i Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-ra-mat-messenger-api-cho-instagram\/\">Facebook ra m\u1eaft Messenger API cho Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tiktok-chuan-bi-cong-bo-tiktok-api-cretor-marketplace\/\">TikTok chu\u1ea9n b\u1ecb c\u00f4ng b\u1ed1 TikTok Api Creator Marketplace<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1eady API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u API chuy\u1ec3n \u0111\u1ed5i Facebook, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u m\u1ed9t ch\u00fat v\u1ec1 pixel Facebook. Facebook pixel l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00eda tr\u00ecnh duy\u1ec7t. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 theo d\u00f5i d\u1eef li\u1ec7u th\u00f4ng qua tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u00ecnh duy\u1ec7t c\u0169ng l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t tr\u00ecnh ch\u1eb7n cookie. C\u00f9ng v\u1edbi tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o ho\u1eb7c ho\u00e0n to\u00e0n kh\u00f4ng cho ph\u00e9p theo d\u00f5i cookie. C\u00e1c tr\u00ecnh duy\u1ec7t \u0111\u00f4i khi g\u1eb7p s\u1ef1 c\u1ed1 d\u1eabn t\u1edbi l\u00e0m m\u1ea5t \u0111\u01b0\u1eddng d\u1eabn d\u1eef li\u1ec7u. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 m\u1ea5t d\u1eef li\u1ec7u khi k\u1ebft n\u1ed1i k\u00e9m.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, API chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1eb1m \u1edf ph\u00eda m\u00e1y ch\u1ee7. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 API ph\u00eda m\u00e1y ch\u1ee7. N\u00f3 cho ph\u00e9p b\u1ea1n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua m\u00e1y ch\u1ee7 c\u1ee7a trang web. Thay v\u00ec b\u1ea1n ph\u1ea3i th\u00f4ng qua tr\u00ecnh duy\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec theo d\u00f5i \u201cs\u1ef1 ki\u1ec7n pixel c\u1ee7a tr\u00ecnh duy\u1ec7t\u201d, n\u00f3 theo d\u00f5i \u201cs\u1ef1 ki\u1ec7n m\u00e1y ch\u1ee7\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>API chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng d\u1ef1a tr\u00ean cookie<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e0i \u0111\u1eb7t tr\u00ecnh duy\u1ec7t v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng theo d\u00f5i c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kinh doanh b\u1ed5 sung ho\u1ea1t \u0111\u1ed9ng c\u00f9ng v\u1edbi pixel Facebook. N\u00f3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c theo d\u00f5i Facebook c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u s\u1ebd b\u1ecb m\u1ea5t n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n tr\u00ecnh duy\u1ec7t.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n. N\u00f3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook theo d\u00f5i \u0111i\u1ec1u g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>API chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p theo d\u00f5i ba lo\u1ea1i d\u1eef li\u1ec7u:<\/p>\n\n\n\n<ul>\n<li>Chuy\u1ec3n \u0111\u1ed5i web <\/li>\n\n\n\n<li>C\u00e1c s\u1ef1 ki\u1ec7n sau chuy\u1ec3n \u0111\u1ed5i <\/li>\n\n\n\n<li>L\u01b0\u1ee3t truy c\u1eadp trang<\/li>\n<\/ul>\n\n\n\n<p>N\u00f3 cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 to\u00e0n b\u1ed9 k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd h\u01a1n l\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng pixel. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec n\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p k\u1ebft h\u1ee3p th\u00f4ng tin. V\u00ed d\u1ee5 nh\u01b0 d\u1eef li\u1ec7u CRM v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng cung c\u1ea5p d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft cho:<\/p>\n\n\n\n<ul>\n<li>Nh\u1eafm m\u1ee5c ti\u00eau theo qu\u1ea3ng c\u00e1o <\/li>\n\n\n\n<li>B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>Th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i cho qu\u1ea3ng c\u00e1o Facebook<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>API chuy\u1ec3n \u0111\u1ed5i c\u0169ng cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n d\u1eef li\u1ec7u b\u1ea1n theo d\u00f5i trong Facebook<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam th\u00f4ng tin kinh doanh nh\u01b0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c phi\u00ean b\u1ea3n c\u1ee5 th\u1ec3 c\u1ee7a API chuy\u1ec3n \u0111\u1ed5i. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 b\u00e1n h\u00e0ng ngo\u1ea1i tuy\u1ebfn. Nh\u1eefng \u0111i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 l\u01b0\u1ee3t gh\u00e9 qua c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng t\u01b0\u01a1ng \u1ee9ng. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-content-facebook-ads\/\">C\u00e1c c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng Content Facebook Ads hi\u1ec7u qu\u1ea3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-bat-dau-ra-mat-tinh-nang-reels\/\">Sau Instagram, Facebook b\u1eaft \u0111\u1ea7u r\u1ee5c r\u1ecbch ra m\u1eaft t\u00ednh n\u0103ng Reels<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook pixel vs API chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch Facebook t\u1ef1 nh\u1eadn ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa pixel Facebook v\u00e0 API chuy\u1ec3n \u0111\u1ed5i:<\/p>\n\n\n\n<p>Pixel cho ph\u00e9p b\u1ea1n chia s\u1ebb c\u00e1c s\u1ef1 ki\u1ec7n web t\u1eeb tr\u00ecnh duy\u1ec7t web. Trong khi API chuy\u1ec3n \u0111\u1ed5i cho ph\u00e9p b\u1ea1n chia s\u1ebb c\u00e1c s\u1ef1 ki\u1ec7n web tr\u1ef1c ti\u1ebfp t\u1eeb m\u00e1y ch\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ho\u1eb7c, c\u00f3 l\u1ebd th\u00f4ng minh h\u01a1n m\u1ed9t ch\u00fat:<\/p>\n\n\n\n<p>N\u1ebfu g\u1eedi s\u1ef1 ki\u1ec7n pixel c\u1ee7a tr\u00ecnh duy\u1ec7t gi\u1ed1ng nh\u01b0 g\u1eedi th\u01b0 qua \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng. Th\u00ec vi\u1ec7c g\u1eedi s\u1ef1 ki\u1ec7n m\u00e1y ch\u1ee7 gi\u1ed1ng nh\u01b0 g\u1eedi th\u01b0 qua \u0111\u01b0\u1eddng m\u00e1y bay. C\u1ea3 hai \u0111\u1ec1u l\u00e0 c\u01a1 ch\u1ebf \u0111\u1ec3 v\u1eadn chuy\u1ec3n g\u00f3i (d\u1eef li\u1ec7u v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n) \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 \u0111\u00edch (ID Pixel).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eefng thay \u0111\u1ed5i trong b\u1ea3n c\u1eadp nh\u1eadt iOS 14 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn pixel Facebook<\/strong><\/h3>\n\n\n\n<p>Ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f3 c\u00e1c tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 cookie c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u nh\u1ea5t qu\u00e1n d\u1ef1a tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a pixel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"698\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-1.png\" alt=\"c\u1eadp nh\u1eadt iOS 14 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o\" class=\"wp-image-21088\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-1.png 640w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-1-275x300.png 275w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-1-610x665.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 pixel kh\u00f4ng c\u00f2n h\u1eefu \u00edch n\u1eefa. N\u00f3 ch\u1ec9 h\u1eefu \u00edch theo m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n n\u00ean thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y pixel Facebook tr\u01b0\u1edbc khi c\u1ed1 g\u1eafng thi\u1ebft l\u1eadp API chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Khi c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i API chuy\u1ec3n \u0111\u1ed5i v\u00e0 <a href=\"https:\/\/adsplus.vn\/blog\/pixel-facebook-la-gi-tien-ich-hap-dan-tang-ty-le-click\/\">pixel Facebook<\/a>. H\u1ecd s\u1ebd c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i \u0111\u0103ng k\u00fd chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu c\u00e1c doanh nghi\u1ec7p ch\u1ecdn theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ed1ng nhau b\u1eb1ng c\u1ea3 hai c\u00f4ng c\u1ee5. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd m\u1ed9t s\u1ed1 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh hai l\u1ea7n. May m\u1eafn thay, Facebook c\u00f3 th\u1ec3 s\u1eeda l\u1ed7i theo d\u00f5i k\u00e9p th\u00f4ng qua m\u1ed9t quy tr\u00ecnh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;kh\u1eed tr\u00f9ng l\u1eb7p&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e9p tr\u00f9ng l\u1eb7p nghe c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p<\/strong><\/h3>\n\n\n\n<p>Nh\u01b0ng th\u1ef1c s\u1ef1 n\u00f3 ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 gi\u1eef m\u1ed9t s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i v\u00e0 lo\u1ea1i b\u1ecf b\u1ea3n sao c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 kinh doanh (pixel ho\u1eb7c API chuy\u1ec3n \u0111\u1ed5i) ghi l\u1ea1i s\u1ef1 ki\u1ec7n. Th\u00ec kh\u00f4ng c\u00f3 xu\u1ea5t hi\u1ec7n b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 g\u00ec. N\u1ebfu c\u1ea3 hai \u0111\u1ec1u ghi l\u1ea1i s\u1ef1 ki\u1ec7n, Facebook s\u1ebd lo\u1ea1i b\u1ecf th\u00f4ng tin theo d\u00f5i. N\u00f3 so s\u00e1nh th\u00f4ng s\u1ed1 s\u1ef1 ki\u1ec7n pixel v\u1edbi th\u00f4ng s\u1ed1 event_name c\u1ee7a API chuy\u1ec3n \u0111\u1ed5i. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 th\u00f4ng s\u1ed1 eventID c\u1ee7a pixel v\u1edbi th\u00f4ng s\u1ed1 event_ID c\u1ee7a API chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n tl; dr l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau. \u0110\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho doanh nghi\u1ec7p th\u00f4ng tin chi ti\u1ebft v\u00e0 d\u1eef li\u1ec7u theo d\u00f5i Facebook ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-dang-chet-dan\/\">Kh\u00f4ng c\u00f2n l\u00e0 \u00f4ng ho\u00e0ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 Facebook \u0111ang ch\u1ebft d\u1ea7n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-thay-doi-cach-do-luong-tai-khoan-cho-nha-quang-cao\/\">Facebook thay \u0111\u1ed5i c\u00e1ch \u0111o l\u01b0\u1eddng t\u00e0i kho\u1ea3n cho nh\u00e0 qu\u1ea3ng c\u00e1o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i tr\u00ean Facebook<\/strong><\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c r\u1eb1ng API chuy\u1ec3n \u0111\u1ed5i s\u1ebd cung c\u1ea5p d\u1eef li\u1ec7u Facebook \u0111\u00e1ng tin c\u1eady h\u01a1n. H\u00e3y c\u00f9ng xem x\u00e9t m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 trong th\u1ef1c t\u1ebf cho th\u1ea5y l\u00fd do t\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n ph\u00e2n b\u1ed5<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong su\u1ed1t b\u00e0i \u0111\u0103ng n\u00e0y. Kh\u1ea3 n\u0103ng theo d\u00f5i d\u1eef li\u1ec7u c\u1ee7a pixel \u0111ang gi\u1ea3m d\u1ea7n. API chuy\u1ec3n \u0111\u1ed5i gi\u00fap l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng \u0111\u00f3. N\u00f3 \u0111ang cung c\u1ea5p ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: l\u1ec1u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o \u0111\u00e3 th\u1eed nghi\u1ec7m hai thi\u1ebft l\u1eadp theo d\u00f5i d\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi nhau. M\u1ed9t b\u00ean ch\u1ec9 s\u1eed d\u1ee5ng pixel \u0111\u1ec3 nghi\u00ean c\u1ee9u. C\u00e1i kia \u0111\u00e3 s\u1eed d\u1ee5ng pixel c\u1ed9ng v\u1edbi API chuy\u1ec3n \u0111\u1ed5i. H\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng <strong>s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a pixel v\u00e0 API chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 mang l\u1ea1i m\u1ee9c ph\u00e2n b\u1ed5 t\u0103ng 12%.<\/strong><\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb t\u1ea1m th\u1eddi c\u00f3 d\u1eef li\u1ec7u t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch. Do \u0111\u00f3, t\u1ef7 l\u1ec7 n\u00e0y cho ph\u00e9p h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>H\u1ecd c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng d\u1eef li\u1ec7u b\u1ed5 sung t\u1eeb API chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 gi\u00fap thu\u1eadt to\u00e1n Facebook ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. Chi\u1ebfn d\u1ecbch s\u1ebd c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n \u0111\u1ed3ng th\u1eddi <strong>gi\u1ea3m 5% chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook<\/strong><\/h3>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i. V\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi theo d\u00f5i c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng c\u00f3 API chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00f4ng ty l\u00e0m \u0111\u1eb9p Na Uy Lava Art Cosmetic (LAC) nh\u1eadn th\u1ea5y r\u1eb1ng khi h\u1ecd th\u00eam API chuy\u1ec3n \u0111\u1ed5i v\u00e0o theo d\u00f5i pixel <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a>. H\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u1ea1i cho ph\u00e9p h\u1ecd t\u1ea1o ra c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng mua h\u00e0ng.<\/p>\n\n\n\n<p>So v\u1edbi ch\u1ec9 s\u1eed d\u1ee5ng pixel Facebook, h\u1ecd \u0111\u00e3 th\u1ea5y <strong>l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd t\u0103ng 16,5%.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gi\u1ea3m chi ph\u00ed CPA cho Facebook Ads<\/strong><\/h3>\n\n\n\n<p>C\u1ea3 hai v\u00ed d\u1ee5 tr\u00ean \u0111\u1ec1u \u0111\u00e3 cho th\u1ea5y l\u1ee3i \u00edch n\u00e0y. Nh\u01b0ng ch\u00fang ta h\u00e3y xem x\u00e9t m\u1ed9t tr\u01b0\u1eddng h\u1ee3p  c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>API chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng tr\u00ean qu\u1ea3ng c\u00e1o Facebook. N\u00f3 th\u1ef1c hi\u00ean b\u1eb1ng c\u00e1ch g\u1eedi d\u1eef li\u1ec7u t\u1ed1t h\u01a1n \u0111\u1ebfn thu\u1eadt to\u00e1n Facebook. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00f4ng ty thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 Clip c\u1ee7a Mexico \u0111\u00e3 <strong>nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n 46% khi h\u1ecd th\u00eam API chuy\u1ec3n \u0111\u1ed5i v\u00e0o pixel Facebook<\/strong>. \u0110\u1ed3ng th\u1eddi, h\u1ecd \u0111\u00e3 th\u1ea5y <strong>gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m 32%.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ios-15-cua-apple-da-anh-huong-tieu-cuc-den-facebook-nhu-the-nao\/\">iOS 15 c\u1ee7a Apple \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn Facebook nh\u01b0 th\u1ebf n\u00e0o ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ios-15-cap-nhat-bao-mat\/\">iOS 15 c\u1eadp nh\u1eadt t\u00ednh n\u0103ng b\u1ea3o m\u1eadt: \u00c1c m\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch thi\u1ebft l\u1eadp API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook<\/strong><\/h2>\n\n\n\n<p>C\u00f3 hai c\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp API chuy\u1ec3n \u0111\u1ed5i Facebook. Vi\u1ec7c b\u1ea1n ch\u1ecdn s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 tr\u1ee3 gi\u00fap k\u1ef9 thu\u1eadt m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t pixel Facebook ch\u1ee9c n\u0103ng tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o. B\u1ea1n c\u0169ng c\u1ea7n thi\u1ebft l\u1eadp tr\u00ecnh qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a Facebook. N\u1ebfu b\u1ea1n ch\u01b0a l\u00e0m nh\u01b0 v\u1eady, h\u00e3y l\u00e0m theo h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Thi\u1ebft l\u1eadp t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c<\/strong><\/h3>\n\n\n\n<p>C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft b\u1ea5t k\u1ef3 m\u00e3 n\u00e0o. M\u00e0 doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh ho\u00e0n th\u00e0nh vi\u1ec7c tri\u1ec3n khai m\u00e0 kh\u00f4ng c\u1ea7n b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>T\u00f9y ch\u1ecdn n\u00e0y kh\u1ea3 d\u1ee5ng n\u1ebfu trang web c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean m\u1ed9t trong c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ed1i t\u00e1c c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/facebook-analytics-dang-bi-thay-the\/\"><strong>Facebook<\/strong><\/a>, ch\u1eb3ng h\u1ea1n nh\u01b0 WordPress. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u00e1c, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i. Hay c\u00f3 th\u1ec3 bao g\u1ed3m c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o, tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb ho\u1eb7c nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch tri\u1ec3n khai API chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c<\/strong><\/h4>\n\n\n\n<p>1. Trong tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n, ch\u1ecdn pixel c\u1ee7a b\u1ea1n t\u1eeb tab ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 nh\u1ea5p v\u00e0o c\u00e0i \u0111\u1eb7t \u1edf menu tr\u00ean c\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"799\" height=\"173\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-2.png\" alt=\"qu\u1ea3ng c\u00e1o Facebook\" class=\"wp-image-21089\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-2.png 799w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-2-300x65.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-2-768x166.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-2-610x132.png 610w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p>2. Cu\u1ed9n xu\u1ed1ng ph\u1ea7n API chuy\u1ec3n \u0111\u1ed5i v\u00e0 nh\u1ea5p v\u00e0o ch\u1ecdn \u0111\u1ed1i t\u00e1c trong thi\u1ebft l\u1eadp th\u00f4ng qua t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"786\" height=\"406\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-3.png\" alt=\"API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook\" class=\"wp-image-21090\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-3.png 786w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-3-300x155.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-3-768x397.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-3-610x315.png 610w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p>3. Ch\u1ecdn nh\u00e0 cung c\u1ea5p c\u1ee7a b\u1ea1n t\u1eeb th\u01b0 vi\u1ec7n b\u1eadt l\u00ean. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn c\u00e1c h\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tri\u1ec3n khai th\u1ee7 c\u00f4ng th\u00f4ng qua tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c ho\u1eb7c b\u1ea1n ch\u1ec9 mu\u1ed1n thi\u1ebft l\u1eadp API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> theo c\u00e1ch th\u1ee7 c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u1ea1o h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ed1i v\u1edbi thi\u1ebft l\u1eadp API chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 th\u00f4ng s\u1ed1 m\u00e0 ch\u1ec9 pixel kh\u00f4ng th\u1ec3 theo d\u00f5i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, doanh nghi\u1ec7p s\u1ebd c\u1ea7n quy\u1ec1n truy c\u1eadp v\u00e0o c\u01a1 s\u1edf m\u00e3 m\u00e1y ch\u1ee7 c\u1ee7a m\u00ecnh. C\u00f9ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 ho\u00e0n th\u00e0nh ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh trong tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p mu\u1ed1n theo d\u00f5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng API chuy\u1ec3n \u0111\u1ed5i. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh \u0111\u1ec3 tri\u1ec3n khai thi\u1ebft l\u1eadp tr\u00ean m\u00e1y ch\u1ee7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch cho ri\u00eang m\u00ecnh<\/strong><\/h4>\n\n\n\n<ol>\n<li>Trong tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n, ch\u1ecdn pixel b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp API chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li>Nh\u1ea5p v\u00e0o <strong>th\u00eam s\u1ef1 ki\u1ec7n<\/strong> v\u00e0 ch\u1ecdn <strong>s\u1eed d\u1ee5ng API chuy\u1ec3n \u0111\u1ed5i<\/strong>.<\/li>\n\n\n\n<li>Nh\u1ea5p v\u00e0o <strong>c\u00e0i \u0111\u1eb7t m\u00e3 theo c\u00e1ch th\u1ee7 c\u00f4ng<\/strong>, \u0111\u1ecdc t\u1ed5ng quan v\u00e0 nh\u1ea5p v\u00e0o <strong>ti\u1ebfp t\u1ee5c<\/strong>.<\/li>\n\n\n\n<li>Ch\u1ecdn c\u00e1c s\u1ef1 ki\u1ec7n b\u1ea1n mu\u1ed1n theo d\u00f5i. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn, h\u00e3y xem c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ef1 ki\u1ec7n c\u1ee7a Facebook trong menu th\u1ea3 xu\u1ed1ng. Khi b\u1ea1n ho\u00e0n t\u1ea5t, h\u00e3y nh\u1ea5p v\u00e0o <strong>ti\u1ebfp t\u1ee5c<\/strong>.<\/li>\n\n\n\n<li>Ch\u1ecdn c\u00e1c th\u00f4ng s\u1ed1 cho t\u1eebng s\u1ef1 ki\u1ec7n v\u00e0 nh\u1ea5p v\u00e0o <strong>ti\u1ebfp t\u1ee5c<\/strong>.<\/li>\n\n\n\n<li>Nh\u1ea5p v\u00e0o <strong>x\u00e1c nh\u1eadn thi\u1ebft l\u1eadp<\/strong>, sau \u0111\u00f3 <strong>g\u1eedi h\u01b0\u1edbng d\u1eabn<\/strong>.<\/li>\n\n\n\n<li>Nh\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p v\u00e0o <strong>g\u1eedi<\/strong>. B\u1ea1n n\u00ean ch\u1ecdn h\u1ed9p c\u00f3 n\u1ed9i dung <strong>g\u1eedi cho t\u00f4i b\u1ea3n sao c\u1ee7a email n\u00e0y<\/strong> \u0111\u1ec3 b\u1ea1n c\u00f3 b\u1ea3n sao cho t\u1ec7p c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n xong c\u00e1c b\u01b0\u1edbc tr\u00ean s\u1ebd ho\u00e0n th\u00e0nh thi\u1ebft l\u1eadp d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 th\u00f4ng s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn \u0111\u00e3 t\u1ea1o \u1edf b\u01b0\u1edbc cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/toan-bo-quy-trinh-chay-quang-cao-facebook-tu-a-toi-z\/\">To\u00e0n b\u1ed9 quy tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook t\u1eeb A t\u1edbi Z<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/trinh-quang-cao-facebook-cong-cu-toi-uu-cho-facebook-ads\/\">Tr\u00ecnh qu\u1ea3ng c\u00e1o Facebook \u2013 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u cho Facebook Ads<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ea1n c\u00f3 bi\u1ebft:<\/strong><\/h2>\n\n\n\n<p>Sau khi iOS 14 ra \u0111\u1eddi, vi\u1ec7c c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. iOS 14 s\u1ebd hi\u1ec7n l\u00ean th\u00f4ng b\u00e1o cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1eb7n kh\u00f4ng cho c\u00e1c \u1ee9ng d\u1ee5ng theo d\u00f5i m\u00ecnh. Theo nh\u01b0 m\u1ed9t th\u1ed1ng k\u00ea, hi\u1ec7n t\u1ea1i c\u00f3 \u0111\u1ebfn 80% &#8211; 90% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng cho ph\u00e9p theo d\u00f5i m\u00ecnh.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u00ednh n\u0103ng n\u00e0y c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 &#8220;ni\u1ec1m \u0111au&#8221; c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Vi\u1ec7c n\u00e0y s\u1ebd khi\u1ebfn cho Pixel c\u1ee7a Facebook kh\u00f4ng th\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00e2y s\u1ebd khi\u1ebfn cho vi\u1ec7c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 ch\u1ea1y Facebook Ads m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. M\u00e0 l\u00fac n\u00e0y h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 &#8220;ch\u1ea1y m\u00f9&#8221; d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng th\u1ec3 \u0111em v\u1ec1 k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n. <\/p>\n\n\n\n<p>Vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1eb7n c\u00e1c t\u00ednh n\u0103ng theo d\u00f5i c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i kh\u00f3 kh\u0103n trong m\u1ed9t th\u1eddi gian. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i c\u00e1c chuy\u00ean gia c\u1ee7a Adsplus \u0111\u00e3 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c t\u00ednh tr\u1ea1ng n\u00e0y. C\u00e1c chuy\u00ean gia c\u1ee7a Adsplus \u0111\u00e3 tri\u1ec3n khai h\u01a1n 10 chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Api Conversion c\u1ee7a Facebook \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng tr\u00ean. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i API c\u1ee7a Facebook s\u1ebd gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. \u0110\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook trong gian \u0111o\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u01b0 hi\u1ec7n nay. Li\u00ean h\u1ec7 t\u01b0 v\u1ea5n API Conversion Facebook Ads t\u1ea1i: Pixel Facebook l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[915],"tags":[349,998],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook: B\u00ed m\u1eadt m\u00e0 Marketer c\u1ea7n bi\u1ebft<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n, gi\u1ea3i ph\u00e1p hi\u1ec7n nay ch\u00ednh l\u00e0 ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i API Facebook t\u0103ng 150% hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o thay th\u1ebf pixel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-03T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T02:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/chay-chuyen-doi-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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