{"id":21369,"date":"2021-07-12T22:00:00","date_gmt":"2021-07-12T15:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=21369"},"modified":"2021-07-14T17:24:58","modified_gmt":"2021-07-14T10:24:58","slug":"cookies-chrome-mieng-banh-het-han-trong-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cookies-chrome-mieng-banh-het-han-trong-marketing","title":{"rendered":"Cookies Chrome: Mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n trong marketing"},"content":{"rendered":"\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi quy\u1ec1n ri\u00eang t\u01b0. Paul Slee, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i The Maverick Group. \u0110\u00e3 kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean bi\u1ebft. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3. M\u1ed9t s\u1ed1 \u0111\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn cookies tr\u00ean chrome.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/google-cookies-mieng-banh-het-han.png\" alt=\"google cookies mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n\" class=\"wp-image-21609\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/google-cookies-mieng-banh-het-han.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/google-cookies-mieng-banh-het-han-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/google-cookies-mieng-banh-het-han-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/google-cookies-mieng-banh-het-han-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Quy\u1ec1n ri\u00eang t\u01b0 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c v\u1eadt l\u1ed9n v\u1edbi m\u1ed9t t\u01b0\u01a1ng lai ti\u1ebfp th\u1ecb m\u1edbi. Khi ph\u1ea3i s\u1ed1ng s\u00f3t trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00f4ng c\u00f3 cookie. Vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a ng\u00e0nh ng\u00e0y nay nh\u01b0 th\u1ebf n\u00e0o. C\u0169ng nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a ng\u00e0nh trong t\u01b0\u01a1ng lai ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. V\u1edbi suy ngh\u0129 n\u00e0y, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft hi\u1ec7n nay. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y m\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 s\u1ef1 tin c\u1eady l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cookies chrome c\u00f3 hai m\u1eb7t kh\u00e1c nhau<\/strong><\/h2>\n\n\n\n<p>M\u1eb7t th\u1ee9 nh\u1ea5t &#8211; cookies chrome \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi website hay mi\u1ec1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang truy c\u1eadp. T\u1eeb \u0111\u00f3 \u0111\u1ec3 gi\u00fap cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p>M\u1eb7t th\u1ee9 hai &#8211; \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c website hay mi\u1ec1n kh\u00e1c nhau cho trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang truy c\u1eadp. Ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i, nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch <a href=\"https:\/\/adsplus.vn\/blog\/tai-sao-cac-dich-vu-quang-cao-lai-tro-nen-hot\/\">qu\u1ea3ng c\u00e1o<\/a> tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cookies Chrome \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 hai b\u00ean nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/h3>\n\n\n\n<p>Cookies theo d\u00f5i v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111ang \u0111\u01b0\u1ee3c thu th\u1eadp. V\u00e0 vi\u1ec7c thi\u1ebfu quy \u0111\u1ecbnh v\u1ec1 c\u00e1ch chia s\u1ebb ho\u1eb7c b\u00e1n d\u1eef li\u1ec7u \u0111\u00f3 gi\u1eefa c\u00e1c c\u00f4ng ty.<\/p>\n\n\n\n<p>Cookie kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 tr\u00ecnh duy\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00e0 \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao cookies \u0111\u00e3 kh\u00f4ng c\u00f2n h\u1eefu \u00edch n\u1eefa.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi vi\u1ec7c cookie b\u1ecb khai t\u1eed. Nh\u1eefng lo ng\u1ea1i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng sai d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e3 d\u1eabn \u0111\u1ebfn lu\u1eadt ph\u00e1p kh\u1eaft khe h\u01a1n. Trong khi \u0111\u00f3, Apple v\u00e0 Google \u0111\u00e3 th\u00f4ng b\u00e1o th\u1eaft ch\u1eb7t c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra v\u1edbi cookies chrome<\/strong><\/h2>\n\n\n\n<ul><li>Google Chrome ch\u1eb7n cookie c\u1ee7a b\u00ean th\u1ee9 ba theo m\u1eb7c \u0111\u1ecbnh t\u1eeb gi\u1eefa n\u0103m 2023. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch x\u1ea3y ra v\u00e0o n\u0103m 2022. Tuy nhi\u00ean v\u00e0o ng\u00e0y 24 th\u00e1ng 6 n\u0103m 2021, gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Chrome, Vinay Goel \u0111\u00e3 x\u00e1c nh\u1eadn s\u1ef1 ch\u1eadm tr\u1ec5 n\u00f3i r\u1eb1ng. &#8220;\u0110i\u1ec1u n\u00e0y l\u00e0 quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh g\u00e2y nguy hi\u1ec3m cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n web h\u1ed7 tr\u1ee3 n\u1ed9i dung c\u00f3 s\u1eb5n mi\u1ec5n ph\u00ed. &#8220;<\/li><li>Bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 Minh b\u1ea1ch theo d\u00f5i \u1ee9ng d\u1ee5ng (ATT) c\u1ee7a Apple trong iOS14.5. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn m\u1ed9t th\u00f4ng b\u00e1o nhanh ch\u00f3ng \u0111\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u1ea5p quy\u1ec1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i.<\/li><li>T\u00f2a \u00e1n C\u00f4ng l\u00fd c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u v\u00e0o th\u00e1ng 6 n\u0103m 2021 ph\u00e1n quy\u1ebft r\u1eb1ng trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u1ea5t \u0111\u1ecbnh. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 b\u1ecb ki\u1ec7n b\u1edfi b\u1ea5t k\u1ef3 c\u01a1 quan b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u n\u00e0o trong Li\u00ean minh Ch\u00e2u \u00c2u.<\/li><li>\u0110\u1ea1o lu\u1eadt v\u1ec1 Quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a California (CPRA) v\u00e0o n\u0103m 2023. \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n GDPR \u00edt nghi\u00eam ng\u1eb7t h\u01a1n cho ti\u1ec3u bang California.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra ti\u1ebfp theo<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t v\u00e0 \u1ee9ng d\u1ee5ng kh\u00e1c nhau s\u1ebd kh\u00f3 h\u01a1n. \u00cdt nh\u1ea5t l\u00e0 trong ng\u1eafn h\u1ea1n. D\u1eef li\u1ec7u ban \u0111\u1ea7u cho th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng iPhone s\u1ebd kh\u00f4ng ch\u1ecdn tham gia \u0111\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i. Theo c\u00f4ng ty ph\u00e2n t\u00edch Flurry, \u1edf M\u1ef9, ch\u1ec9 4% ng\u01b0\u1eddi d\u00f9ng iPhone \u0111\u1ed3ng \u00fd th\u00f4ng qua ATT \u0111\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i. C\u00f2n con s\u1ed1 \u1edf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ch\u1ec9 l\u00e0 12%.<\/p>\n\n\n\n<p>T\u00e1c \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ATTT l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng. C\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn &#8211; Apple r\u1ea5t nghi\u00eam t\u00fac v\u1ec1 ATT. V\u00e0 Apple c\u00f2n \u0111\u1ec1 xu\u1ea5t v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/google-vo-hieu-hoa-id-quang-cao\/\">Apple<\/a> v\u00e0o c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 cho th\u1ea5y \u0111i\u1ec1u n\u00e0y. C\u00e1c c\u00f4ng ty kh\u00e1c c\u00f3 th\u1ec3 s\u1ebd l\u01b0u \u00fd v\u00e0 th\u1eaft ch\u1eb7t c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<p>Khi nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 l\u1ed7 h\u1ed5ng d\u1eef li\u1ec7u trong h\u00e0nh tr\u00ecnh theo d\u00f5i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Vi\u1ec7c l\u1ea5y th\u00f4ng tin li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n l\u00fac n\u00e0y s\u1ebd b\u1ecb ph\u00e2n m\u1ea3nh h\u01a1n n\u1eefa. V\u00e0 \u0111\u1eb7c bi\u1ec7t \u1ea3nh h\u01b0\u1edfng trong khi b\u1ea1n t\u00ecm ra c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thay th\u1ebf d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba. Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o s\u1ebd chuy\u1ec3n m\u1ea1nh sang c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ho\u1eb7c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. N\u01a1i m\u00e0 v\u1eabn c\u00f3 th\u1ec3 cung c\u1ea5p t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn n\u00e0o, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p th\u00fa v\u1ecb \u0111\u00e1ng \u0111\u1ec3 kh\u00e1m ph\u00e1. T\u1eeb \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c m\u00e0 kh\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o cookies chrome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<p>Atlas, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/tan-suat-dang-bai-facebook-instagram-twitter\/\">Facebook<\/a>. N\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Khi m\u00e0 n\u00f3 nh\u1eafm c\u00e1c m\u1ee5c ti\u00eau b\u00ean ngo\u00e0i h\u1ec7 sinh th\u00e1i hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd. \u0110\u00e2y c\u00f3 t\u1ec3 coi l\u00e0 t\u00ednh n\u0103ng theo d\u00f5i tinh vi. Tuy nhi\u00ean n\u00f3 kh\u00e1 th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>API chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook gi\u00fap duy tr\u00ec quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3i thi\u1ec7n t\u00ednh minh b\u1ea1ch v\u00e0 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u. N\u00f3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p (CRM, n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng, v.v.) v\u1edbi Facebook. T\u1eeb \u0111\u00f3 cho ph\u00e9p theo d\u00f5i ch\u00ednh x\u00e1c h\u01a1n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google<\/strong><\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng li\u00ean k\u1ebft c\u1ee7a nh\u00f3m thu\u1ea7n t\u1eadp (FLoC). T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng c\u1ea7n theo d\u00f5i \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. N\u00f3 nh\u00f3m d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u1ea9n danh d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1. V\u00ed d\u1ee5 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb l\u1ecbch s\u1eed duy\u1ec7t web c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apple<\/strong><\/h3>\n\n\n\n<p>SKadNetwork l\u00e0 m\u1ed9t API m\u1ea1ng qu\u1ea3ng c\u00e1o gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng duy tr\u00ec quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 thu th\u1eadp d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho c\u00e1c \u1ee9ng d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/ios-15-cap-nhat-bao-mat\/\">iOS<\/a>. Tuy nhi\u00ean n\u00f3 kh\u00f4ng l\u00e0m l\u1ed9 d\u1eef li\u1ec7u c\u1ea5p \u0111\u1ed9 thi\u1ebft b\u1ecb ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng ra ngo\u00e0i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"654\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-62.png\" alt=\"cookies chrome\" class=\"wp-image-21370\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-62.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-62-300x192.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-62-768x491.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-62-610x390.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Cookies chrome: mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n trong marketing<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd ?<\/strong><\/h2>\n\n\n\n<p>V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y, c\u00e2u h\u1ecfi \u0111\u1eb7t ra cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0: b\u1ea1n n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a b\u1ea1n v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng b\u00ean th\u1ee9 ba v\u00e0 ph\u00e1t tri\u1ec3n d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u. L\u00fac n\u00e0y b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ul><li>D\u1eef li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/li><li>B\u1ea1n \u0111\u1ecbnh s\u1eed d\u1ee5ng n\u00f3 trong th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin chi ti\u1ebft ho\u1eb7c ph\u00e9p \u0111o n\u00e0o?<\/li><li>B\u1ea1n c\u00f3 d\u1eef li\u1ec7u g\u00ec, tr\u1ea1ng th\u00e1i \u0111ang \u1edf tr\u1ea1ng th\u00e1i n\u00e0o v\u00e0 b\u1ea1n c\u00f2n thi\u1ebfu nh\u1eefng g\u00ec?<\/li><li>B\u1ea1n s\u1ebd \u0111\u1ea3m b\u1ea3o an ninh d\u1eef li\u1ec7u, quy\u1ec1n ri\u00eang t\u01b0, t\u00ednh to\u00e0n v\u1eb9n, ch\u1ea5t l\u01b0\u1ee3ng, tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u00e0 qu\u1ea3n tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>Nh\u1eefng ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u?<\/li><li>B\u1ea1n c\u1ea7n th\u00f4ng tin g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd h\u00e0i l\u00f2ng v\u1edbi c\u00e1ch b\u1ea1n l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1eadp trung v\u00e0o c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a b\u1ea1n v\u00e0 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n m\u1ed9t b\u00e0i ki\u1ec3m tra v\u00e0 t\u00ecm hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn. V\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 xem ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi lo\u1ea1i kh\u00e1ch h\u00e0ng n\u00e0o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1:<\/p>\n\n\n\n<ul><li>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o cookie tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh<\/li><li>Qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Email Marketing<\/li><li>S\u00e1ng t\u1ea1o n\u1ed9i dung<\/li><li>S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u00f2 ch\u01a1i mi\u1ec5n ph\u00ed <\/li><li>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li><li>Th\u0103m d\u00f2 \u00fd ki\u1ebfn, kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>Qu\u00e0 t\u1eb7ng v\u00e0 gi\u1ea3i th\u01b0\u1edfng<\/li><li>\u0110i\u1ec3m mua h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li><li>Ph\u00e2n t\u00edch h\u00e0nh vi tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng<\/li><li>Bluetooth t\u1ea1i c\u1eeda h\u00e0ng. \u0110\u00e2y l\u00e0 b\u1ed9 truy\u1ec1n kh\u00f4ng d\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea9y th\u00f4ng b\u00e1o v\u00e0 l\u1ea5y th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/li><\/ul>\n\n\n\n<p>N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p c\u0169ng r\u1ea5t quan tr\u1ecdng. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Nh\u01b0ng l\u1eddi khuy\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u00e0 th\u1ef1c s\u1ef1 kh\u00f4ng ai mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd b\u1ecb r\u00f2 r\u1ec9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u1eebng b\u1ecf qua vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng cung c\u1ea5p th\u00f4ng tin h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ee5 thu\u1ed9c cookies chrome<\/strong><\/h2>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ec3 cho ph\u00e9p b\u1ea3o m\u1eadt d\u1eef li\u1ec7u l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c.<\/p>\n\n\n\n<ul><li>Ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p tr\u00e1nh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh chi\u1ebfn d\u1ecbch k\u1ebft h\u1ee3p ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o cookie. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 kh\u00e1m ph\u00e1 c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng x\u00e2m ph\u1ea1m. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c KPI m\u1edbi m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean ph\u00e2n b\u1ed5 c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/li><li>Th\u1eed nghi\u1ec7m nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 cung c\u1ea5p \u0111ang \u0111\u1ed5i m\u1edbi v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t.<\/li><li>S\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean quy m\u00f4 l\u1edbn. C\u00e1c thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n. T\u1eeb \u0111\u00f3 s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c m\u1eabu h\u00e0nh vi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n cookies. Tuy nhi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng ph\u1ea3i l\u00e0m quen v\u1edbi s\u1ef1 thay \u0111\u1ed5i l\u1edbn n\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi quy\u1ec1n ri\u00eang t\u01b0. Paul Slee, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i The Maverick Group. \u0110\u00e3 kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean bi\u1ebft. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd n\u00ean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[1002,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cookies Chrome: Mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n trong marketing<\/title>\n<meta name=\"description\" content=\"Khi google s\u1eefa \u0111\u1ed5i v\u00e0 t\u1eaft b\u1edbt c\u00e1c t\u00ednh n\u1ea3ng thu th\u1eadp d\u1eed li\u1ec7u t\u1eeb cookies chrome \u0111\u00e3 l\u00e0m cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i t\u1eadp \u0111\u1ec3 th\u00edch \u1ee9ng s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 n\u00e0y...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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