{"id":21373,"date":"2021-07-12T15:00:00","date_gmt":"2021-07-12T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=21373"},"modified":"2022-10-17T14:17:47","modified_gmt":"2022-10-17T07:17:47","slug":"ikea-ong-hoang-trong-cac-mau-quang-cao-noi-that-hap-dan","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ikea-ong-hoang-trong-cac-mau-quang-cao-noi-that-hap-dan","title":{"rendered":"IKEA: \u00d4ng ho\u00e0ng trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t h\u1ea5p d\u1eabn"},"content":{"rendered":"\n

IKEA \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung \u1ee9ng \u0111\u1ed3 n\u1ed9i th\u1ea5t n\u1ed5i ti\u1ebfng nh\u1ea5t hi\u1ec7n nay. Danh x\u01b0ng n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 th\u1ebf m\u00e0 c\u00f4ng ty c\u00f2n s\u1edf h\u1eefu h\u00e0ng lo\u1ea1t chi\u1ebfn d\u1ecbch marketing h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t th\u00e0nh c\u00f4ng c\u1ee7a IKEA t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.<\/p>\n\n\n\n

\"ikea<\/figure>\n\n\n\n

Qu\u1ea3ng c\u00e1o t\u1eb7ng c\u0169i mi\u1ec5n ph\u00ed <\/strong><\/h2>\n\n\n\n

Qu\u00e0 t\u1eb7ng n\u00e0y s\u1ebd d\u00e0nh cho tr\u1ebb s\u01a1 sinh \u0111\u01b0\u1ee3c th\u1ee5 thai v\u00e0o Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n. L\u1ea7n \u0111\u1ea7u nghe t\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y n\u00f3 \u0111i\u00ean r\u1ed3. Tuy nhi\u00ean, IKEA Australia \u0111\u00e3 s\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed m\u1edbi l\u1ea1 n\u00e0y. Th\u1eadm ch\u00ed l\u00e0 h\u1ecd qu\u1ea3ng c\u00e1o b\u1eb1ng b\u1ea3n in ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y c\u0169ng l\u00e0 kh\u1edfi ngu\u1ed3n cho vi\u1ec7c xu\u1ea5t hi\u1ec7n nhi\u1ec1u chi\u00eau tr\u00f2 PR v\u00e0o Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n.<\/p>\n\n\n\n

M\u1ed9t chi\u1ebfn d\u1ecbch t\u00e1o b\u1ea1o, tinh t\u1ebf v\u00e0 ti\u1ec7n d\u1ee5ng. T\u1ea5t c\u1ea3 \u0111\u00e3 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o cho th\u01b0\u01a1ng hi\u1ec7u IKEA.<\/p>\n\n\n\n

\"Qu\u1ea3ng<\/figure>\n\n\n\n

C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t c\u1ee7a IKEA<\/em><\/p>\n\n\n\n

S\u1ef1 kh\u00e9o l\u00e9o tr\u00ean Instagram<\/strong><\/h2>\n\n\n\n

IKEA<\/a> t\u1ea1i Nga \u0111\u00e3 \u2018hack\u2019 Instagram. H\u1ecd \u0111\u00e3 \u0111\u0103ng nh\u1eefng h\u00ecnh \u1ea3nh li\u1ec1n nhau t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a trang ch\u1ee7 c\u1ee7a website. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u1edf ch\u1ebf \u0111\u1ed9 xem l\u01b0\u1edbi.<\/p>\n\n\n\n

M\u1ed7i b\u1ee9c \u1ea3nh v\u1ec1 n\u1ed9i th\u1ea5t \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb c\u00e1c m\u1ee5c b\u00ean trong. Nh\u1eefng m\u1ee5c \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb n\u00e0y t\u1ea5t nhi\u00ean t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1c nhau. C\u00e1c h\u00ecnh \u1ea3nh l\u00fac n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1eb7c bi\u1ec7t cho t\u1eebng m\u1ee5c, mang l\u1ea1i nhi\u1ec1u c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01a1n gi\u1ea3n, chi ph\u00ed th\u1ea5p, PR ho\u00e0n h\u1ea3o.<\/p>\n\n\n\n

\"S\u1ef1<\/figure><\/div>\n\n\n\n

C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t c\u1ee7a IKEA<\/em><\/p>\n\n\n\n

\"m\u1eabu<\/figure><\/div>\n\n\n\n
\"m\u1eabu<\/figure><\/div>\n\n\n\n

Thay \u0111\u1ed5i kh\u00f4ng gian s\u1ed1ng v\u1edbi IKEA<\/strong><\/h2>\n\n\n\n

Thay \u0111\u1ed5i kh\u00f4ng gian s\u1ed1ng v\u1edbi IKEA \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i nh\u00e0 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp Hoa K\u1ef3. Website s\u1ebd th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi thi\u1ebft k\u1ebf tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 xem c\u00e1c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng (v\u00ed d\u1ee5: c\u00e1ch b\u1ecdc gh\u1ebf). Website c\u0169ng li\u00ean k\u1ebft \u0111\u1ebfn blog thi\u1ebft k\u1ebf v\u00e0 h\u1ed3 s\u01a1 Pinterest, c\u0169ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c video YouTube v\u1ec1 trang tr\u00ed nh\u00e0.<\/p>\n\n\n\n

\"Tham<\/figure>\n\n\n\n

C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t c\u1ee7a IKEA<\/em><\/p>\n\n\n\n

Banner qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc<\/strong><\/h2>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc bi\u1ec3u ng\u1eef. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 xem kh\u00f4ng gian \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y m\u1ed9t c\u00e1ch k\u1ef3 di\u1ec7u v\u1edbi \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u00f3 nh\u00e3n IKEA. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\"Banner<\/figure>\n\n\n\n

\u1ea4n ph\u1ea9m The bookbook<\/strong><\/h2>\n\n\n\n

Ch\u1eafc h\u1eb3n nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 c\u00e1c b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y \u0111i\u1ec1u k\u1ef3 l\u1ea1 n\u00e0y trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Chi\u1ebfn d\u1ecbch n\u00e0y d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0o kho\u1ea3ng th\u1eddi gian iPhone 6 ra m\u1eaft.<\/p>\n\n\n\n

IKEA l\u00e0 m\u1ed9t n\u01a1i kinh doanh n\u1ed9i th\u1ea5t n\u1ed5i ti\u1ebfng. Kh\u00f4ng nh\u1eefng th\u1ebf \u0111\u00e2y c\u00f2n l\u00e0 trung t\u00e2m ph\u00e1t tri\u1ec3n c\u1ee7a thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t trong \u00edt nh\u1ea5t 40 n\u0103m qua.<\/p>\n\n\n\n

Video l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 m\u1ea1nh m\u1ebd n\u1ed9i dung. Tuy nhi\u00ean n\u00f3 kh\u00f4ng k\u00e9m ph\u1ea7n h\u00e0i h\u01b0\u1edbc tr\u00ean b\u00e1o ch\u00ed v\u00e0 \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i n\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n 18 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n\n\n\n

\"\u1ea4n<\/figure>\n\n\n\n

C\u0103n h\u1ed9 trong m\u1ed9t chi\u1ebfc h\u1ed9p<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb ti\u1ebfp theo cho m\u1ecdi ng\u01b0\u1eddi. IKEA \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o vi\u1ec7c khai tr\u01b0\u01a1ng m\u1ed9t c\u1eeda h\u00e0ng \u1edf Brooklyn. M\u1ecdi ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 v\u00e0o “h\u1ed9p” v\u00e0 xem c\u0103n h\u1ed9 tr\u01b0ng b\u00e0y b\u00ean trong.<\/p>\n\n\n\n

Web series: D\u1ec5 l\u1eafp r\u00e1p<\/strong><\/h2>\n\n\n\n

M\u1eb7c kh\u00f4ng th\u1ec3 n\u00f3i r\u1eb1ng t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o series “D\u1ec5 l\u1eafp r\u00e1p” l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn cho cu\u1ed9c thi ch\u1ea1y marathon v\u00e0o cu\u1ed1i tu\u1ea7n. Nh\u01b0ng th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi IKEA \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t lo\u1ea1t web series v\u00e0o n\u0103m 2008.<\/p>\n\n\n\n

IKEA l\u00e0 trung t\u00e2m c\u1ed1t truy\u1ec7n c\u1ee7a sitcom. N\u1ed9i dung phim k\u1ec3 v\u1ec1 m\u1ed9t di\u1ec5n vi\u00ean r\u1eddi Hollywood \u0111\u1ec3 l\u00e0m vi\u1ec7c trong m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ed3 n\u1ed9i th\u1ea5t. IKEA \u0111\u00e3 m\u1eddi c\u00e1c ng\u00f4i sao l\u00e0m kh\u00e1ch m\u1eddi bao g\u1ed3m Jeff Goldblum v\u00e0 Keanu Reeves.<\/p>\n\n\n\n

\"m\u1eabu<\/figure><\/div>\n\n\n\n

C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t c\u1ee7a IKEA<\/em><\/p>\n\n\n\n

C\u00e1c chi\u1ebfn d\u1ecbch Facebook nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng<\/strong><\/h2>\n\n\n\n

David Moth \u0111\u00e3 t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng thu h\u00fat nh\u1ea5t c\u1ee7a IKEA tr\u00ean Facebook<\/a>. \u00dd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t l\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 ph\u00f2ng tr\u01b0ng b\u00e0y Malmo n\u0103m 2009.<\/p>\n\n\n\n

M\u1ed9t t\u00e0i kho\u1ea3n Facebook c\u1ee7a gi\u00e1m \u0111\u1ed1c c\u1eeda h\u00e0ng, Gordon Gustavsson, \u0111\u00e3 gi\u1edbi thi\u1ec7u 12 b\u1ee9c \u1ea3nh v\u1ec1 c\u00e1c ph\u00f2ng tr\u01b0ng b\u00e0y c\u1ee7a c\u1eeda h\u00e0ng trong kho\u1ea3ng th\u1eddi gian hai tu\u1ea7n.<\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y b\u1eb1ng c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean g\u1eafn th\u1ebb t\u00ean c\u1ee7a h\u1ecd tr\u00ean \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y ra hi\u1ec7u \u1ee9ng g\u1ee3n s\u00f3ng, lan truy\u1ec1n c\u00e1c b\u1ee9c \u1ea3nh tr\u00ean h\u00e0ng ngh\u00ecn d\u00f2ng th\u1eddi gian.<\/p>\n\n\n\n

Ng\u00e0y nay, \u0111i\u1ec1u n\u00e0y s\u1ebd vi ph\u1ea1m c\u00e1c quy t\u1eafc c\u1ea1nh tranh c\u1ee7a Facebook. Nh\u01b0ng n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c b\u00e1o tr\u01b0\u1edbc nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb du k\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o in \u1ea5n \u0111\u01b0\u1ee3c giao t\u1eadn nh\u00e0<\/strong><\/h2>\n\n\n\n

IKEA \u0111\u00e3 giao c\u00e1c qu\u1ea3ng c\u00e1o in \u1ea5n v\u1ec1 c\u00e1c th\u00f4ng tin khuy\u1ebfn m\u00e3i cho ng\u01b0\u1eddi d\u00f9ng t\u1ea1i nh\u00e0. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec m\u1edbi l\u1ea1 trong th\u1ecb tr\u01b0\u1eddng FMCG nh\u01b0ng l\u1ea1i kh\u00e1 m\u1edbi trong th\u1ecb tr\u01b0\u1eddng n\u1ed9i th\u1ea5t.<\/p>\n\n\n\n

Blog thi\u1ebft k\u1ebf<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a kh\u00f4ng gian chia s\u1ebb c\u1ee7a IKEA. C\u00f9ng v\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh v\u1ec1 ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd. Blog thi\u1ebft k\u1ebf nghe c\u00f3 v\u1ebb kh\u00e1 nghi\u00eam t\u00fac theo ti\u00eau chu\u1ea9n n\u0103m 2016.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111i\u1ec1u tuy\u1ec7t v\u1eddi v\u1ec1 blog thi\u1ebft k\u1ebf l\u00e0 c\u00f3 nhi\u1ec1u c\u1ed9ng t\u00e1c vi\u00ean t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a IKEA v\u00e0 b\u00ean ngo\u00e0i. T\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t, thi\u1ebft th\u1ef1c v\u00e0 nh\u00ecn chung kh\u00f4ng h\u1ec1 l\u1ed7i th\u1eddi.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c b\u00e0i b\u00e1o \u0111\u1ec1u c\u1ea3m th\u1ea5y n\u00f3 gi\u1ed1ng nh\u01b0 l\u00e0 m\u1ed9t m\u00f3n h\u00e0ng kh\u00f3 b\u00e1n.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> N\u1ed9i th\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n