{"id":21630,"date":"2021-07-18T14:00:00","date_gmt":"2021-07-18T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=21630"},"modified":"2021-08-12T14:21:49","modified_gmt":"2021-08-12T07:21:49","slug":"quang-cao-chuyen-doi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/quang-cao-chuyen-doi","title":{"rendered":"H\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Ads trong 3 ph\u00fat"},"content":{"rendered":"\n<p>Theo d\u00f5i c\u00e1c qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn hi\u1ec7n nay \u0111ang nhanh ch\u00f3ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. M\u00e0 l\u00fd do l\u00e0 v\u00ec c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng. \u0110\u00f3 l\u00e0 l\u00fd do b\u1ea1n n\u00ean bi\u1ebft c\u00e1ch thi\u1ebft l\u1eadp ch\u00fang v\u00e0 th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n t\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/quang-cao-chuyen-doi.png\" alt=\"qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-22104\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/quang-cao-chuyen-doi.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/quang-cao-chuyen-doi-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/quang-cao-chuyen-doi-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/quang-cao-chuyen-doi-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>S\u1ef1 th\u00fac \u0111\u1ea9y c\u1ee7a Google \u0111\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i. B\u1ea3n c\u1eadp nh\u1eadt <a href=\"https:\/\/adsplus.vn\/blog\/ios-15-cap-nhat-bao-mat\/\">iOS 14.5<\/a> l\u00e0m cho vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u1edf th\u00e0nh c\u00e1c n\u1ed9i dung t\u00f9y ch\u1ecdn cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi c\u00e1c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y kh\u00e1c kh\u00f4ng c\u00f2n cho ph\u00e9p d\u1ef1a v\u00e0o theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i &#8220;g\u1ed1c&#8221; nh\u01b0 l\u00e0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PPC trong qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>Y\u00eau c\u1ea7u PPC c\u00f3 l\u1ebd s\u1ebd d\u00e0nh ri\u00eang cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u00ecn nh\u1eadn ch\u00ednh x\u00e1c chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn nh\u01b0 m\u1ed9t con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc. Do \u0111\u00f3, vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 th\u1eafc m\u1eafc \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn? C\u00f3 c\u1ea7n t\u00edch h\u1ee3p kh\u00f4ng hay c\u00f3 th\u1ec3 t\u1ea3i danh s\u00e1ch l\u00ean theo c\u00e1ch th\u1ee7 c\u00f4ng kh\u00f4ng?<\/p>\n\n\n\n<p>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u00ean c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 B2B, B2C, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i l\u00e0 b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb n\u00e0o m\u00e0 b\u1ea1n bi\u1ebft \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 theo d\u00f5i b\u1eb1ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c theo d\u00f5i c\u00f3 th\u1ec3 bao g\u1ed3m:<\/strong><\/h3>\n\n\n\n<ul><li>D\u00f9ng th\u1eed cho kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/li><li>\u0110\u00e3 ho\u00e0n t\u1ea5t ghi danh.<\/li><li>Giao d\u1ecbch t\u00e0i tr\u1ee3.<\/li><li>Mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/li><\/ul>\n\n\n\n<p>UTM l\u00e0 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn. Ch\u00fang s\u1ebd \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy ng\u01b0\u1ee3c l\u1ea1i chi ti\u00eau qu\u1ea3ng c\u00e1o. Mi\u1ec5n l\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp theo d\u00f5i th\u00edch h\u1ee3p trong CRM \/ kh\u00e1ch h\u00e0ng mua s\u1eafm c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u00f3 l\u00e0 ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi c\u1ea5u tr\u00fac UTM c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n s\u1ebd mu\u1ed1n cam k\u1ebft \u201ccpc\u201d ho\u1eb7c \u201cppc\u201d khi g\u1eafn nh\u00e3n ngu\u1ed3n \/ ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn th\u00f4ng qua t\u00edch h\u1ee3p hi\u1ec7n t\u1ea1i<\/strong><\/h2>\n\n\n\n<p>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn c\u00f3 hai c\u00e1ch thi\u1ebft l\u1eadp:<\/p>\n\n\n\n<ul><li>Nh\u1eadp t\u1eeb m\u1ed9t ngu\u1ed3n hi\u1ec7n c\u00f3.<\/li><li>T\u1ea3i l\u00ean t\u1eeb t\u1ec7p ho\u1eb7c k\u1ebft n\u1ed1i.<\/li><\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng mua s\u1eafm \/ CRM \/ ESP (nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email) \/ n\u1ec1n t\u1ea3ng mua s\u1eafm ph\u1ed5 bi\u1ebfn. Th\u00ec c\u00e1ch d\u1ec5 nh\u1ea5t cho b\u1ea1n s\u1ebd l\u00e0 t\u1ea3i l\u00ean t\u1eeb HTTPS.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"883\" height=\"446\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-207.png\" alt=\"qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-21632\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-207.png 883w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-207-300x152.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-207-768x388.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-207-610x308.png 610w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o \u201csource of truths\u201d. Sau \u0111\u00f3, k\u1ebft n\u1ed1i ch\u00fang v\u1edbi <a href=\"https:\/\/adsplus.vn\/blog\/dich-vu-quang-cao-google\/\">Google Ads<\/a>.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ecdn \u201cGoogle Trang t\u00ednh\u201d. B\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n t\u1ea3i xu\u1ed1ng \u0111\u00fang m\u1eabu m\u00e0 m\u00ecnh c\u1ea7n.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ef3 ai thi\u1ebft l\u1eadp chuy\u1ec3n \u0111\u1ed5i ph\u1ea3i c\u00f3 quy\u1ec1n truy c\u1eadp c\u1ea5p &#8220;Chu\u1ea9n&#8221; t\u1ed1i thi\u1ec3u. Tuy nhi\u00ean n\u00ean \u01b0u ti\u00ean cho &#8220;Qu\u1ea3n tr\u1ecb vi\u00ean&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00edch h\u1ee3p chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn kh\u00f4ng chu\u1ea9n<\/strong><\/h2>\n\n\n\n<p>T\u00edch h\u1ee3p t\u00f9y ch\u1ec9nh kh\u00f4ng lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn. Tuy nhi\u00ean, ch\u00fang y\u00eau c\u1ea7u thi\u1ebft l\u1eadp minh t\u00ednh k\u1ef9 thu\u1eadt cao h\u01a1n.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c l\u1ea7n nh\u1eadp \u0111\u1ec1u \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng l\u1ea7n nh\u1eadp t\u00f9y ch\u1ec9nh y\u00eau c\u1ea7u ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng c\u1ee5 \u0111\u1ebfn t\u1eeb b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"847\" height=\"545\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-208.png\" alt=\"qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-21633\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-208.png 847w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-208-300x193.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-208-768x494.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-208-610x393.png 610w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 \u0111\u00e2y l\u00e0 \u0111\u01b0\u1eddng d\u1eabn t\u1ed1t nh\u1ea5t \u0111\u1ec3 theo d\u00f5i cu\u1ed9c g\u1ecdi. Vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua chuy\u1ec3n \u0111\u1ed5i API.<\/p>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 \u0111\u1eb7t th\u00f4ng tin chuy\u1ec3n \u0111\u1ed5i nh\u01b0 b\u00ecnh th\u01b0\u1eddng, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u00e0n h\u00ecnh sau:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"841\" height=\"298\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-209.png\" alt=\"qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-21634\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-209.png 841w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-209-300x106.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-209-768x272.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/07\/image-209-610x216.png 610w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p>T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd c\u1ea7n \u0111i v\u00e0o c\u00f4ng c\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng b\u01b0\u1edbc m\u00e0 b\u1ea1n c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn. Th\u1eadt ra, chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn r\u1ea5t quan tr\u1ecdng v\u00e0 thi\u1ebft l\u1eadp \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n t\u01b0\u1edfng r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Theo d\u00f5i c\u00e1c qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn hi\u1ec7n nay \u0111ang nhanh ch\u00f3ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. M\u00e0 l\u00fd do l\u00e0 v\u00ec c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng. \u0110\u00f3 l\u00e0 l\u00fd do b\u1ea1n n\u00ean bi\u1ebft c\u00e1ch thi\u1ebft l\u1eadp ch\u00fang v\u00e0 th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n t\u1ea1i \u0111\u00e2y. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164,322],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Ads trong 3 ph\u00fat<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn \u0111ang l\u00e0 xu h\u01b0\u1edbng hi\u1ec7n nay v\u00ec c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt t\u00ednh n\u0103ng c\u1ee7a c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 khi\u1ebfn vi\u1ec7c thu th\u1eadp th\u00f4ng tin ng\u00e0y c\u00e0ng kh\u00f3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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