{"id":21838,"date":"2021-07-26T08:30:00","date_gmt":"2021-07-26T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=21838"},"modified":"2021-07-29T15:27:41","modified_gmt":"2021-07-29T08:27:41","slug":"google-ads-cookies","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-ads-cookies","title":{"rendered":"Google Ads Cookies – c\u00e1nh c\u1eeda \u0111ang kh\u00e9p l\u1ea1i cho marketer"},"content":{"rendered":"\n

Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. B\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac khi bi\u1ebft Google tr\u00ec ho\u00e3n vi\u1ec7c x\u00f3a google ads cookies c\u1ee7a b\u00ean th\u1ee9 ba cho \u0111\u1ebfn n\u0103m 2023. Tuy nhi\u00ean v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u s\u1ef1 nh\u1ea7m l\u1eabn xung quanh nh\u1eefng t\u00ednh n\u0103ng n\u00e0o s\u1ebd c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. \u0110\u1eb7c bi\u1ec7t, khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau, theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 th\u1eadt l\u00e0 b\u1ea3n th\u00e2n Google<\/strong><\/a> v\u1eabn ch\u01b0a x\u00e1c nh\u1eadn gi\u1ea3i ph\u00e1p n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra. V\u00ec v\u1eady b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u1eabn kh\u00e1 l\u00e0 r\u1ed1i ren khi nh\u1eafc \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a Google cookies ads khi n\u00f3 b\u1ecb x\u00f3a l\u00ean c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c c\u00e1ch gi\u00fap b\u1ea1n th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i m\u1edbi v\u00e0 t\u1eeb \u0111\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

\u0110i\u1ec1u g\u00ec s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng?<\/strong><\/h2>\n\n\n\n

Tin x\u1ea5u l\u00e0 m\u1ecdi th\u1ee9 s\u1ebd b\u1ecb gi\u00e1n \u0111o\u1ea1n d\u01b0\u1edbi m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c khi x\u00f3a cookie<\/strong><\/a> c\u1ee7a b\u00ean th\u1ee9 ba. \u0110\u1eb7c bi\u1ec7t s\u1ef1 thay \u0111\u1ed5i n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng l\u00ean c\u00e1c t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb. B\u1ea5t k\u1ec3 doanh nghi\u1ec7p b\u1ea1n ti\u1ebfp th\u1ecb cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, ti\u1ebfp th\u1ecb l\u1ea1i. Hay th\u1eadm ch\u00ed l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. N\u00f3i t\u00f3m l\u1ea1i, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec1u d\u1ef1a v\u00e0o vi\u1ec7c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u00e1p d\u1ee5ng cho ch\u00fang thay \u0111\u1ed5i. L\u1eddi khuy\u00ean \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n n\u00ean \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm t\u1edbi cho t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Hi\u1ec7n t\u1ea1i th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng theo th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch, s\u1ef1 ki\u1ec7n trong \u0111\u1eddi. T\u1eeb \u0111\u00e2y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp th\u1ecb l\u1ea1i cho c\u00e1c chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean khi, t\u1eaft Google cookies ads m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 quy m\u00f4 c\u1ee7a chi\u1ebfn d\u1ecbch gi\u1ea3m xu\u1ed1ng. \u0110\u1eb7c bi\u1ec7t, khi \u00edt ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng \u00fd cookie v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

X\u00f3a Google cookies c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/h3>\n\n\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a cookies khi b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf. L\u00fd do l\u00e0 v\u00ec m\u1ecdi th\u1ee9 \u0111\u1ec1u d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a m\u00e0 kh\u00f4ng c\u00f3 cookie. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng khi n\u00f3i \u0111\u1ebfn t\u00ecm ki\u1ebfm. Tuy nhi\u00ean khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u00e1p d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch th\u00ec k\u1ebft qu\u1ea3 s\u1ebd kh\u00e1c. Nh\u1eefng t\u00edn hi\u1ec7u b\u1ed5 sung v\u1ec1 \u00fd \u0111\u1ecbnh gi\u00fap \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u1ecb t\u00e1c \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean YouTube v\u00e0 Hi\u1ec3n th\u1ecb l\u00e0 n\u01a1i ch\u00fang ta s\u1ebd th\u1ea5y t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3. M\u1ed9t \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mong \u0111\u1ee3i \u0111\u00f3 l\u00e0 s\u1ef1 gia t\u0103ng trong vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh. T\u1eeb \u0111\u00e2y n\u00f3 s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 giao ti\u1ebfp d\u1ec5 d\u00e0ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 gi\u00fap chi\u1ebfn d\u1ecbch ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 ?<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c x\u00f3a Google cookies ads kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 di\u1ec7t vong v\u00e0 u \u00e1m v\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Tin t\u1ed1t l\u00e0 Google s\u1ebd cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Ngo\u00e0i ra, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt t\u00e1c \u0111\u1ed9ng c\u1ee7a Google<\/strong><\/a>.<\/p>\n\n\n\n

Y\u00eau c\u1ea7u \u0111\u1ea7u ti\u00ean \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i s\u1eb5n s\u00e0ng thay \u0111\u1ed5i ngay t\u1eeb \u0111\u1ea7u. L\u00fac n\u00e0y ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi 48% ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 ng\u1eebng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. \u0110\u1eb7c bi\u1ebft khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 khi\u1ebfn h\u1ecd lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 vi\u1ec7c \u0111\u1ea3m b\u1ea3o minh b\u1ea1ch v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 r\u1ea5t \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng. C\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u1ea9n th\u1eadn trong c\u00e1ch thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/strong><\/h3>\n\n\n\n

Vi\u1ec7c d\u00f9ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t l\u00e0 ch\u00eca kh\u00f3a cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai. N\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam \u0111\u1ed9ng l\u1ef1c cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean AI n\u00e0o. C\u0169ng nh\u01b0 danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a ri\u00eang b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. Tuy nhi\u00ean ph\u1ea3i \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

K\u1ebft n\u1ed1i tr\u00ean to\u00e0n trang web l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u00e0 n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u cho t\u1ea5t c\u1ea3 c\u00e1c ph\u00e9p \u0111o trong t\u01b0\u01a1ng lai. Th\u00eam v\u00e0o \u0111\u00f3 b\u1ea1n c\u0169ng \u0111\u1ea3m b\u1ea3o ph\u00e9p \u0111o ch\u00ednh x\u00e1c. Tuy nhi\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n

V\u1eady t\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y? B\u1edfi v\u00ec vi\u1ec7c s\u1eed d\u1ee5ng h\u1ee3p l\u00fd d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng g\u1ea5p \u0111\u00f4i doanh thu. \u0110\u1eb7t bi\u1ec7t khi c\u00f9ng so s\u00e1nh v\u1edbi m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o, th\u00f4ng tin li\u00ean l\u1ea1c ho\u1eb7c ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

\u0110o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i li\u1ec7u c\u00f3 b\u1ecb \u1ea3nh h\u01b0\u1edfng<\/strong><\/h3>\n\n\n\n

\u0110o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng s\u1ebd tr\u1edf n\u00ean h\u01a1i ph\u1ee9c t\u1ea1p khi x\u00f3a cookie c\u1ee7a b\u00ean th\u1ee9 ba. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i ch\u00ednh x\u00e1c nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u1ed3ng th\u1eddi l\u00e0 l\u1ee3i \u00edch c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 vai tr\u00f2 c\u1ee7a ch\u00fang trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n

B\u1ea1n s\u1eed d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i n\u00e2ng cao v\u00e0 Google Analytics. T\u1eeb \u0111\u00e2y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u0103ng trung b\u00ecnh l\u00e0 3,5% trong T\u00ecm ki\u1ebfm v\u00e0 12% trong YouTube cho H\u00e0nh \u0111\u1ed9ng. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y kh\u00e1 quan tr\u1ecdng kh\u00f4ng ch\u1ec9 trong vi\u1ec7c \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng. M\u00e0 n\u00f3 c\u00f2n \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i b\u1ecb lo\u1ea1i kh\u1ecfi ti\u1ebfp th\u1ecb l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Th\u1ebf gi\u1edbi h\u1eadu x\u00f3a cookies<\/strong><\/h4>\n\n\n\n

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Theo Google, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt n\u00e2ng cao trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3. Th\u00eam v\u00e0o \u0111\u00f3 vi\u1ec7c gi\u00e1m s\u00e1t c\u1ee7a nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch l\u00ean \u0111\u1ebfn 35%. V\u00ec v\u1eady, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Google.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n