{"id":22157,"date":"2021-08-04T08:30:00","date_gmt":"2021-08-04T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22157"},"modified":"2021-08-27T16:14:10","modified_gmt":"2021-08-27T09:14:10","slug":"ab-test-google-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ab-test-google-ads","title":{"rendered":"C\u00e1ch ch\u1ea1y A\/B testing Google Ads v\u00e0 t\u1ed1i \u01b0u h\u00f3a"},"content":{"rendered":"\n<p>Cho d\u00f9 mu\u1ed1n hay kh\u00f4ng, c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n trong ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n web. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u00e0 mi\u1ec5n ph\u00ed, tr\u1ef1c quan v\u00e0 c\u00f3 s\u1eb5n tr\u00ean to\u00e0n c\u1ea7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao trong b\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o AB test Google Ads \u1edf b\u00ean trong. C\u00f4ng c\u1ee5 g\u1ed1c \u1edf \u0111\u00e2y c\u00f3 t\u00ean l\u00e0 &#8220;Th\u1eed nghi\u1ec7m&#8221;. V\u00e0 s\u1eed d\u1ee5ng Google t\u1ed1i \u01b0u h\u00f3a b\u00ean ngo\u00e0i Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/ab-test-google-ads.png\" alt=\"AB test google ads\" class=\"wp-image-22226\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/ab-test-google-ads.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/ab-test-google-ads-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/ab-test-google-ads-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/ab-test-google-ads-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AB test Google Ads l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>AB test <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google Ads<\/strong><\/a>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1eed nghi\u1ec7m t\u00e1ch ho\u1eb7c th\u1eed nghi\u1ec7m nh\u00f3m. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u bao g\u1ed3m m\u1ed9t th\u1eed nghi\u1ec7m ng\u1eabu nhi\u00ean. V\u1edbi m\u1ee5c ti\u00eau l\u00e0 c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u xem gi\u1ea3 thuy\u1ebft \u0111\u01b0\u1ee3c \u0111\u1eb7t ra c\u00f3 \u0111\u00fang hay kh\u00f4ng. <\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 chia \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh th\u00e0nh hai ph\u00e2n \u0111o\u1ea1n. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 nh\u00f3m ki\u1ec3m so\u00e1t v\u00e0 \u0111\u1ed1i v\u1edbi h\u1ecd, kh\u00f4ng c\u00f3 g\u00ec thay \u0111\u1ed5i. Nh\u00f3m th\u1ee9 hai l\u00e0 nh\u00f3m th\u1eed nghi\u1ec7m. H\u1ecd c\u00f3 th\u1ec3 xem n\u1ed9i dung, trang web, email, qu\u1ea3ng c\u00e1o kh\u00e1c. Ho\u1eb7c b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c m\u00e0 b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n AB test<a href=\"https:\/\/adsplus.vn\/google-search-ads\/\"><strong> Google Ads<\/strong><\/a> kh\u00e1 t\u1ed1n th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0 c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p \u0111\u1ec3 ti\u1ebfn h\u00e0nh. Nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1ch an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. N\u1ebfu b\u1ea1n t\u1eebng th\u1eafc m\u1eafc t\u1ea1i sao ph\u1ea3i m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tung ra m\u1ed9t lo\u1ea1i thu\u1ed1c ho\u1eb7c v\u1eafc xin m\u1edbi. Th\u00ec m\u1ed9t trong nh\u1eefng l\u00fd do l\u00e0 y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c x\u00e9t nghi\u1ec7m AB th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao ki\u1ec3m tra AB ?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 tr\u1ef1c gi\u00e1c v\u00e0 ki\u1ebfn th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. Nh\u01b0ng c\u00e1c cu\u1ed9c AB test <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google Ads<\/strong><\/a> c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Khi b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh b\u1eb1ng d\u1eef li\u1ec7u, t\u1ea1i sao kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n kh\u00f4ng ng\u1eebng<\/strong><\/h3>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh l\u00ean 5, n\u00f3 s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn sau m\u1ed9t v\u00e0i l\u1ea7n l\u1eb7p l\u1ea1i. Gi\u1ea3 s\u1eed t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00e0 3% v\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n 20 th\u1eed nghi\u1ec7m trong n\u0103m v\u00e0 ch\u1ec9 m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 t\u0103ng CR.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"610\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20-1024x610.png\" alt=\"AB test Google Ads\" class=\"wp-image-22159\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20-1024x610.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20-300x179.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20-768x458.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20-610x363.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-20.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Khi k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh n\u00e0y, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n (v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n) \u0111\u00e3 t\u0103ng 63%. V\u00e0 n\u1ebfu b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m tr\u00ean m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a k\u00eanh t\u1eeb \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi b\u00e1n th\u00eam. C\u00e1c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cao h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m. Tuy nhi\u00ean, hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i ph\u1ea7n tr\u0103m thay \u0111\u1ed5i. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 kh\u00f4ng nhi\u1ec1u nh\u01b0ng AB test <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-gdn\/\"><strong>Google Ads<\/strong><\/a> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra nguy\u00ean nh\u00e2n c\u1ee7a n\u00f3. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ch\u1ec9 v\u1edbi m\u1ed9t d\u00f2ng ti\u00eau \u0111\u1ec1 kh\u00e1c ho\u1eb7c m\u1ed9t s\u1ed1 thay \u0111\u1ed5i kh\u00e1c, th\u1eadm ch\u00ed nh\u1ecf h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tri\u1ec3n khai \u1edf ch\u1ebf \u0111\u1ed9 an to\u00e0n<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y trong v\u00ed d\u1ee5 tr\u01b0\u1edbc, th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n \u0111\u1ec3 c\u1ea3i ti\u1ebfn. Ngay c\u1ea3 khi gi\u1ea3 thuy\u1ebft c\u1ee7a b\u1ea1n sai, v\u1ec1 l\u00e2u d\u00e0i, r\u1ee7i ro \u0111em \u0111\u1ebfn kh\u00e1 l\u00e0 th\u1ea5p. Do \u0111\u00f3, b\u1ea1n s\u1ebd m\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n AB test <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Google Ads<\/strong><\/a>. T\u1ea5t nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, th\u1eed nghi\u1ec7m c\u0169ng c\u00f3 chi ph\u00ed c\u1ee7a n\u00f3. Nh\u01b0ng n\u00f3 ch\u1eb3ng l\u00e0 g\u00ec so v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c thay \u0111\u1ed5i m\u00e0 kh\u00f4ng th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, b\u1ea1n h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t trong nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n th\u1eed nghi\u1ec7m. N\u00f3 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n \u0111i 5%. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc l\u00f9i \u0111\u1ed1i v\u1edbi b\u1ea1n. <\/p>\n\n\n\n<p>\u0110i\u1ec1u t\u1ed3i t\u1ec7 nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd bi\u1ebft v\u1ec1 n\u00f3. V\u00e0 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c  k\u00e9o d\u00e0i trong nhi\u1ec1u n\u0103m. Th\u1eadm ch\u00ed l\u00e0 cho \u0111\u1ebfn khi b\u1ea1n nh\u1eadn ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, r\u1ea5t kh\u00f3 \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng thay \u0111\u1ed5i nh\u1ecf. V\u00e0 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf k\u00e9o d\u00e0i l\u00e2u c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00ecm hi\u1ec3u tr\u00ean \u0111\u01b0\u1eddng \u0111i<\/strong><\/h2>\n\n\n\n<p>AB test Google Ads s\u1ebd cho ph\u00e9p b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao. V\u00e0 n\u00f3 c\u00f2n cho ph\u00e9p b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao b\u1ea1n \u0111\u00e3 (ho\u1eb7c kh\u00f4ng) c\u1ea3i thi\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft c\u1ee7a m\u00ecnh v\u00e0 sau \u0111\u00f3 truy\u1ec1n t\u1ea3i n\u1ed9i dung cho to\u00e0n t\u1ed5 ch\u1ee9c. M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn l\u00e0 trao \u0111\u1ed5i ki\u1ebfn \u200b\u200bth\u1ee9c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn. C\u00f3 th\u1ec3 l\u00e0 b\u00e1n h\u00e0ng \/ d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb \/ s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Khi b\u1ea1n \u1edf v\u1ecb tr\u00ed b\u00e1n h\u00e0ng v\u00e0 mong mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u1eadm ch\u00ed l\u00e0 nh\u1eefng ph\u1ea3n \u0111\u1ed1i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 xem c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi giao ti\u1ebfp c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1eeb g\u00f3c \u0111\u1ed9 nghi\u00ean c\u1ee9u: d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 duy nh\u1ea5t.<\/strong><\/h4>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00ec r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian v\u00e0 kh\u1ea3 n\u0103ng. B\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0ng ngh\u00ecn cu\u1ed9c tr\u00f2 chuy\u1ec7n, \u0111\u1eb7t c\u00e2u h\u1ecfi gi\u1ed1ng nhau cho m\u1ecdi ng\u01b0\u1eddi v\u00e0 ghi l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u00e0 truy\u1ec1n th\u00f4ng. T\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ho\u1eb7c b\u00ean trong s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0o trong s\u1ed1 n\u00e0y th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, h\u1ecd s\u1ebd chia s\u1ebb k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c b\u00e0i ki\u1ec3m tra l\u1ea1i cho b\u1ea1n. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ea1n n\u00ean ki\u1ec3m tra nh\u1eefng g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 AB test <a href=\"https:\/\/adsplus.vn\/bang-bao-gia-hinh-thuc-quan-ly-tai-khoan\/\"><strong>Google Ads<\/strong><\/a> ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n. Hay b\u1ea1n ch\u1ec9 th\u1eed nghi\u1ec7m tr\u00ean m\u1ed9t s\u1ed1 t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ea1n cho r\u1eb1ng n\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady. Nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 AB test Google Ads.<\/p>\n\n\n\n<ul><li>Qu\u1ea3ng c\u00e1o (\u0111\u1ed3 h\u1ecda, video, v\u0103n b\u1ea3n)<\/li><li>Trang \u0111\u00edch (ti\u00eau \u0111\u1ec1, y\u1ebfu t\u1ed1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, bi\u1ec3u m\u1eabu)<\/li><li>Email (CTA, ti\u00eau \u0111\u1ec1 ho\u1eb7c th\u1eadm ch\u00ed to\u00e0n b\u1ed9 chu\u1ed7i email)<\/li><li>Thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m (trang t\u1ed5ng quan, \u0111i\u1ec1u h\u01b0\u1edbng, c\u00e1c bi\u1ebfn th\u1ec3)<\/li><\/ul>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 v\u00e0 n\u00ean th\u1eed nghi\u1ec7m nhi\u1ec1u h\u01a1n n\u1eefa! Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 bi\u1ebft khi n\u00e0o b\u1ea1n kh\u00f4ng n\u00ean ki\u1ec3m tra. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean do \u0111\u1ec3 b\u1ea1n kh\u00f4ng n\u00ean AB test <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/google-ads\/\"><strong>Google Ads<\/strong><\/a>.<\/p>\n\n\n\n<ul><li>Khi b\u1ea1n c\u1ea7n c\u00f3 tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho m\u1ecdi ng\u01b0\u1eddi (t\u1ee9c l\u00e0 trang gi\u00e1)<\/li><li>Khi b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u (s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch th\u00edch h\u1ee3p)<\/li><li>Khi b\u1ea1n kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng ho\u1eb7c t\u00e1c \u0111\u1ed9ng ph\u1ee9c t\u1ea1p, ch\u1eadm tr\u1ec5 ho\u1eb7c qu\u00e1 nh\u1ecf \u0111\u1ec3 nh\u1eadn th\u1ea5y. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n thay \u0111\u1ed5i \u0111\u1ea3m b\u1ea3o t\u1eeb hai \u0111\u1ebfn ba n\u0103m, s\u1ebd m\u1ea5t \u00edt nh\u1ea5t ba n\u0103m \u0111\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch ki\u1ec3m tra AB<\/strong><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m. B\u1ea1n c\u00f3 th\u1ec3 coi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn l\u00e0 l\u00e3ng ph\u00ed th\u1eddi gian. B\u00e0i ki\u1ec3m tra s\u1ebd k\u00e9o d\u00e0i m\u1ed9t th\u1eddi gian v\u00ec v\u1eady b\u1eaft \u0111\u1ea7u c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. Nh\u01b0ng b\u1ea1n c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch th\u00ec b\u1ea1n s\u1ebd c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 \u01b0u ti\u00ean<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 vi\u1ebft ra nh\u1eefng \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n trong ph\u1ec5u ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m tr\u01b0\u1edbc ti\u00ean. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 tr\u1ea3 l\u1eddi n\u00f3, m\u1ed9t trong nh\u1eefng khu\u00f4n kh\u1ed5 ph\u1ed5 bi\u1ebfn l\u00e0 m\u00f4 h\u00ecnh ICE. M\u00f4 h\u00ecnh n\u00e0y s\u1ebd c\u00f3 ba y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m.<\/p>\n\n\n\n<p><strong>T\u1ea7m quan tr\u1ecdng<\/strong> &#8211; Y\u1ebfu t\u1ed1 ki\u1ec3m tra quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bao nhi\u00eau ph\u1ea7n tr\u0103m k\u1ebft qu\u1ea3 chung? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi y\u1ebfu t\u1ed1 n\u00e0y?<\/p>\n\n\n\n<p><strong>S\u1ef1 t\u1ef1 tin<\/strong> &#8211; B\u1ea1n ch\u1eafc ch\u1eafn r\u1eb1ng \u00fd t\u01b0\u1edfng s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi phi\u00ean b\u1ea3n \u0111\u1ed1i ch\u1ee9ng? B\u1ea1n c\u00f3 bao nhi\u00eau b\u1eb1ng ch\u1ee9ng? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t n\u00f3?<\/p>\n\n\n\n<p><strong>D\u1ec5 d\u00e0ng<\/strong> &#8211; M\u1ea5t bao nhi\u00eau gi\u1edd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3? Ch\u00fang ta c\u00f3 c\u1ea7n th\u00eam chi ti\u00eau \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u00f3 kh\u00f4ng? C\u00f3 b\u1ea5t k\u1ef3 r\u1ee7i ro n\u00e0o kh\u00e1c li\u00ean quan kh\u00f4ng?<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c s\u1ed1 nh\u00e2n n\u00e0y l\u00e0 gi\u00e1 tr\u1ecb cu\u1ed1i c\u00f9ng. Do \u0111\u00f3, \u00fd t\u01b0\u1edfng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1ed1 m\u1ed9t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1eddi gian<\/strong><\/h3>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n trong bao l\u00e2u ? Ch\u00fang ta c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng n\u00e0y trong m\u1ed9t th\u1eddi gian h\u1ee3p l\u00fd kh\u00f4ng? \u0110\u1ec3 t\u00ednh to\u00e1n n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Hi\u1ec7u \u1ee9ng c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n t\u1ed1i thi\u1ec3u (MDE).<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n t\u1ea1i tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 10%. V\u00e0 l\u00fac n\u00e0y b\u1ea1n mong \u0111\u1ee3i trang \u0111\u00edch m\u1edbi c\u1ee7a m\u00ecnh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 12%. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 MDE c\u1ee7a b\u1ea1n l\u00e0 20% v\u00ec 12% t\u1ed1t h\u01a1n 20% so v\u1edbi 10%. B\u1ea1n c\u1ea7n \u01b0\u1edbc t\u00ednh n\u00e0y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n th\u1eddi gian th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n c\u1ea7n k\u00e9o d\u00e0i. MDE c\u1ee7a b\u1ea1n c\u00e0ng cao, b\u1ea1n s\u1ebd c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u00e0ng nhanh.<\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cho m\u1ed7i phi\u00ean b\u1ea3n. M\u1ed9t l\u1ea7n n\u1eefa, c\u00e0ng cao c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn th\u00eam v\u1ec1 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng sau. Nh\u01b0ng b\u00e2y gi\u1edd \u0111\u1ee7 \u0111\u1ec3 nh\u1edb r\u1eb1ng b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc th\u00f4ng tin n\u00e0y v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng m\u00e1y t\u00ednh tr\u1ef1c tuy\u1ebfn \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ea1y ph\u00e2n t\u00edch tr\u01b0\u1edbc th\u1eed nghi\u1ec7m<\/strong><\/h4>\n\n\n\n<p>T\u1eeb \u0111\u00f3 s\u1ebd ki\u1ec3m tra xem b\u1ea1n c\u1ea7n bao nhi\u00eau th\u1eddi gian \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd th\u1ea5y ch\u1eb3ng \u00edch l\u1ee3i g\u00ec khi ki\u1ec3m tra m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u1ec9 v\u00ec b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi d\u00f9ng. Ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00f3 trong m\u1ed9t th\u1eddi gian h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m m\u1ed9t trang \u0111\u00edch v\u00e0 b\u1ea1n c\u00f3 200 ng\u01b0\u1eddi d\u00f9ng v\u00e0 20 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i h\u00e0ng tu\u1ea7n. Do \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00e0 10%. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng trong s\u00e1u tu\u1ea7n. B\u1ea1n c\u1ea7n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n 48,57%, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 kho\u1ea3ng 15%. <\/p>\n\n\n\n<p>\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u1ea3i thi\u1ec7n trang \u0111\u00edch th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n \u00edt h\u01a1n? N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0ng b\u1ea1n s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra n\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao MDE r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m<\/strong><\/h3>\n\n\n\n<p>Ngay c\u1ea3 khi t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh to\u00e1n l\u00fd thuy\u1ebft c\u1ee7a b\u1ea1n l\u00e0 ho\u00e0n h\u1ea3o. Th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i chu\u1ea9n b\u1ecb t\u00e2m l\u00fd cho nh\u1eefng \u0111i\u1ec1u b\u1ea5t ng\u1edd.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, r\u1ea5t c\u00f3 th\u1ec3 c\u00e1c b\u00e0i ki\u1ec3m tra s\u1ebd k\u00e9o d\u00e0i h\u00e0ng tu\u1ea7n. V\u00e0 m\u1ecdi thay \u0111\u1ed5i trong th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng k\u1ebft qu\u1ea3. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 b\u1ea5t k\u1ef3 ai c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng ai c\u00f3 k\u1ebf ho\u1ea1ch g\u00ec \u1edf \u0111\u00f3 v\u00e0 c\u00e1c b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea3n \u0111\u01b0\u1eddng nhau.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau c\u00f9ng m\u1ed9t l\u00fac. Nh\u01b0ng b\u1ea1n ch\u1ec9 n\u00ean th\u1eed nghi\u1ec7m khi kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u1ea3nh h\u01b0\u1edfng n\u00e0o \u0111\u1ebfn ph\u00e2n \u0111o\u1ea1n c\u00f2n l\u1ea1i. L\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc kh\u00f4ng ch\u1ec9 cho c\u00e1c b\u00e0i ki\u1ec3m tra c\u1ee7a b\u1ea1n. M\u00e0 b\u1ea1n c\u00f2n cho c\u00e1c b\u00e0i ki\u1ec3m tra kh\u00e1c m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang th\u1ef1c hi\u1ec7n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0o s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra AB<\/strong><\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c b\u00e0i ki\u1ec3m tra c\u1ee7a m\u00ecnh. H\u1ea7u h\u1ebft ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u1ea1y b\u00e0i ki\u1ec3m tra AB tr\u00ean trang web c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i tr\u00ean trang web c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t s\u1ed1 lo\u1ea1i tr\u00ecnh ch\u1ec9nh s\u1eeda tr\u1ef1c quan.<\/p>\n\n\n\n<p>N\u00f3i chung, b\u1ea1n c\u1ea7n:<\/p>\n\n\n\n<ul><li>m\u1ed9t n\u01a1i \u0111\u1ec3 thu th\u1eadp, vi\u1ebft ra v\u00e0 \u01b0u ti\u00ean c\u00e1c \u00fd t\u01b0\u1edfng<\/li><li>c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o email, qu\u1ea3ng c\u00e1o ho\u1eb7c trang th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n<\/li><li>c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd chia l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n th\u00e0nh hai (ho\u1eb7c nhi\u1ec1u) nh\u00f3m<\/li><li>m\u1ed9t m\u00e1y t\u00ednh k\u1ebft qu\u1ea3 tr\u01b0\u1edbc v\u00e0 sau khi ki\u1ec3m tra<\/li><\/ul>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. T\u1ea1i \u0111\u00e2y, ch\u00fang ta s\u1ebd th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh n\u00e0y ch\u1ec9 b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3 ki\u1ec3m tra AB<\/strong><\/h2>\n\n\n\n<p>Ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t theo quan \u0111i\u1ec3m th\u1ef1c t\u1ebf. <\/p>\n\n\n\n<p>M\u1ecdi k\u1ebft qu\u1ea3 ki\u1ec3m tra s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c lu\u00f4n \u1edf m\u1ee9c 50% v\u00e0 ch\u00fang ta \u0111\u1ec1u bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c 50% trong b\u00e0i ki\u1ec3m tra c\u1ee7a m\u00ecnh kh\u00f4ng? C\u00f3 l\u1ebd l\u00e0 kh\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 55:45 ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang ta bi\u1ebft t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c l\u00e0 50%. V\u00e0 n\u1ebfu ch\u00fang ta \u1edf xa m\u1ee9c 50%, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 k\u00edch th\u01b0\u1edbc m\u1eabu c\u1ee7a ch\u00fang ta kh\u00f4ng \u0111\u1ee7 l\u1edbn. Nh\u01b0ng trong th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. V\u00ec v\u1eady sau 100 ho\u1eb7c 1.000 ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t bi\u1ebfn th\u1ec3 chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta c\u1ea7n t\u00ednh to\u00e1n \u00fd ngh\u0129a th\u1ed1ng k\u00ea c\u1ee7a n\u00f3<\/strong><\/h4>\n\n\n\n<p>M\u1ed9t th\u01b0\u1edbc \u0111o s\u1ebd cho ch\u00fang ta bi\u1ebft ch\u1eafc ch\u1eafn nh\u01b0 th\u1ebf n\u00e0o r\u1eb1ng k\u1ebft qu\u1ea3 ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 do ng\u1eabu nhi\u00ean. Ti\u00eau chu\u1ea9n th\u00f4ng th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tin c\u1eady 95%. M\u1ed9t s\u1ed1 s\u1eed d\u1ee5ng th\u1eadm ch\u00ed th\u1ea5p h\u01a1n nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n s\u1eed d\u1ee5ng m\u1ee9c 95%. \u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 ngh\u0129a l\u00e0 trung b\u00ecnh ch\u1ec9 c\u00f3 1 trong s\u1ed1 20 l\u1ea7n b\u1ea1n tri\u1ec3n khai k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, m\u1ee9c \u0111\u1ed9 tin c\u1eady b\u1ea1n c\u1ea7n c\u00f3 cho c\u00e1c b\u00e0i ki\u1ec3m tra c\u1ee7a m\u00ecnh c\u00e0ng cao th\u00ec b\u1ea1n c\u00e0ng ph\u1ea3i ch\u1edd \u0111\u1ee3i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. \u0110\u1ec3 t\u00ednh to\u00e1n k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n, m\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u00e1y t\u00ednh k\u1ebft qu\u1ea3 ki\u1ec3m tra AB.<\/p>\n\n\n\n<p>C\u00f2n m\u1ed9t \u0111i\u1ec1u n\u1eefa l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y. Ch\u1ea1y th\u1eed nghi\u1ec7m A \/ A. Nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t sau v\u00e0i ng\u00e0y \u0111\u1ea7u ti\u00ean ngay c\u1ea3 khi c\u1ea3 hai bi\u1ebfn th\u1ec3 s\u1ebd gi\u1ed1ng h\u1ec7t nhau. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n nh\u1edb v\u1ec1 s\u1ef1 ng\u1eabu nhi\u00ean khi b\u1ea1n c\u1ea3m th\u1ea5y mu\u1ed1n k\u1ebft th\u00fac b\u00e0i ki\u1ec3m tra c\u1ee7a m\u00ecnh qu\u00e1 nhanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch ki\u1ec3m tra trong Google Ads<\/strong><\/h2>\n\n\n\n<p>H\u00e3y c\u00f9ng nhau \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u00e0o th\u1ef1c t\u1ebf. Trong Google Ads, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra:<\/p>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u (\u0111\u1eb7c bi\u1ec7t khuy\u1ebfn ngh\u1ecb)<\/li><li>Trang \u0111\u00edch<\/li><li>Qu\u1ea3ng c\u00e1o &amp; Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/li><li>Nh\u00f3m m\u1ee5c ti\u00eau<\/li><\/ul>\n\n\n\n<p>Khi b\u1ea1n th\u1eed nghi\u1ec7m nh\u1eefng th\u1ee9 l\u1edbn h\u01a1n, b\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec:<\/p>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n r\u1ea5t nhi\u1ec1u v\u00e0 t\u0103ng k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n l\u00ean h\u00e0ng ch\u1ee5c \u0111i\u1ec3m ph\u1ea7n tr\u0103m.<\/li><li>Nhi\u1ec1u th\u1ee9 c\u00f3 th\u1ec3 g\u1eb7p tr\u1ee5c tr\u1eb7c n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u ho\u1eb7c ch\u1ecdn sai m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n nh\u01b0 b\u00e0i ki\u1ec3m tra AB l\u1ea1i h\u1eefu \u00edch.<\/li><li>Th\u1eadt kh\u00f3 \u0111\u1ec3 ki\u1ec3m tra n\u00f3 theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00e0i \u0111\u1eb7t <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>Google Ads<\/strong><\/a> g\u1ed1c v\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 ki\u1ec3m tra n\u00f3 trong Google Ads.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t b\u1ea3n nh\u00e1p cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00f9ng l\u1eb7p s\u1ebd tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n. V\u00e0 chi\u1ebfn d\u1ecbch g\u1ed1c s\u1ebd l\u00e0 phi\u00ean b\u1ea3n ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n.<\/li><li>Nh\u1ea5p v\u00e0o \u201cB\u1ea3n nh\u00e1p &amp; th\u1eed nghi\u1ec7m\u201d, sau \u0111\u00f3 nh\u1ea5p v\u00e0o \u201cB\u1ea3n nh\u00e1p chi\u1ebfn d\u1ecbch\u201d, sau \u0111\u00f3 nh\u1ea5p v\u00e0o n\u00fat d\u1ea5u c\u1ed9ng.<\/li><li>Ch\u1ecdn chi\u1ebfn d\u1ecbch, ch\u1ecdn t\u00ean d\u1ef1 th\u1ea3o v\u00e0 nh\u1ea5p v\u00e0o \u201cL\u01b0u\u201d.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B\u00e2y gi\u1edd b\u1ea3n nh\u00e1p c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ee7a m\u00ecnh<\/strong><\/h4>\n\n\n\n<p>Khi s\u1eb5n s\u00e0ng, b\u1ea1n c\u1ea7n bi\u1ebfn b\u1ea3n nh\u00e1p c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t th\u1eed nghi\u1ec7m. \u0110\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3:<\/p>\n\n\n\n<ul><li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n <a href=\"https:\/\/adsplus.vn\/quang-cao-google-shopping\/\"><strong>Google Ads<\/strong><\/a> c\u1ee7a b\u1ea1n.<\/li><li>Nh\u1ea5p v\u00e0o &#8220;B\u1ea3n nh\u00e1p &amp; th\u1eed nghi\u1ec7m&#8221;. Sau \u0111\u00f3 nh\u1ea5p v\u00e0o &#8220;Th\u1eed nghi\u1ec7m chi\u1ebfn d\u1ecbch&#8221;, sau \u0111\u00f3 nh\u1ea5p v\u00e0o n\u00fat d\u1ea5u c\u1ed9ng.<\/li><li>Ch\u1ecdn b\u1ea3n nh\u00e1p b\u1ea1n \u0111\u00e3 t\u1ea1o, ch\u1ecdn t\u00ean th\u1eed nghi\u1ec7m v\u00e0 ch\u1ecdn ng\u00e0y b\u1eaft \u0111\u1ea7u.<\/li><li>Nh\u1eadp ph\u1ea7n tr\u0103m ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch ban \u0111\u1ea7u m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng trong th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng, con s\u1ed1 n\u00e0y s\u1ebd l\u00e0 50%. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn an to\u00e0n h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed v\u1edbi s\u1ed1 ti\u1ec1n \u00edt h\u01a1n.<\/li><li>Quy\u1ebft \u0111\u1ecbnh gi\u1eefa ph\u00e2n chia l\u01b0u l\u01b0\u1ee3ng d\u1ef1a tr\u00ean Cookie v\u00e0 d\u1ef1a tr\u00ean T\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n ch\u1ecdn ph\u00e2n t\u00e1ch d\u1ef1a tr\u00ean Cookie. L\u00fac n\u00e0y ng\u01b0\u1eddi d\u00f9ng s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c x\u1eed l\u00fd c\u00f9ng m\u1ed9t phi\u00ean b\u1ea3n. Trong ph\u00e2n t\u00e1ch d\u1ef1a tr\u00ean T\u00ecm ki\u1ebfm. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y chi\u1ebfn d\u1ecbch m\u1ed9t v\u00e0i l\u1ea7n, th\u00ec h\u1ecd c\u00f3 th\u1ec3 \u1edf trong c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau m\u1ed9t l\u00fac.<\/li><li>Ph\u00e2n chia d\u1ef1a tr\u00ean cookie th\u01b0\u1eddng t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n thay \u0111\u1ed5i th\u1ee9 g\u00ec \u0111\u00f3 v\u1ec1 m\u1eb7t tr\u1ef1c quan. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t trang \u0111\u00edch kh\u00e1c v\u00ec n\u00f3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho ng\u01b0\u1eddi d\u00f9ng m\u1ecdi l\u00fac. N\u1ebfu b\u1ea1n th\u1eed nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00e1ch d\u1ef1a tr\u00ean t\u00ecm ki\u1ebfm. L\u00fac n\u00e0y ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh h\u01a1n theo c\u00e1ch n\u00e0y.<\/li><li>L\u01b0u th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n v\u00e0 ch\u1edd k\u1ebft qu\u1ea3.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ph\u1ea7n t\u1ed1t nh\u1ea5t l\u00e0:<\/strong><\/h4>\n\n\n\n<p>Google Ads c\u00f3 m\u1ed9t m\u00e1y t\u00ednh t\u00edch h\u1ee3p bao g\u1ed3m \u00fd ngh\u0129a th\u1ed1ng k\u00ea v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ph\u00e9p t\u00ednh ph\u1ee9c t\u1ea1p. Do \u0111\u00f3 b\u1ea1n kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. V\u00e0 c\u00f4ng c\u1ee5 s\u1ebd cho b\u1ea1n bi\u1ebft khi n\u00e0o m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch ki\u1ec3m tra v\u1edbi Google Optimize<\/strong><\/h2>\n\n\n\n<p>Google Optimize c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng, ch\u1ea1y v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c b\u00e0i ki\u1ec3m tra AB tr\u00ean trang web c\u1ee7a m\u00ecnh. N\u00f3 ph\u1ee9c t\u1ea1p h\u01a1n m\u1ed9t ch\u00fat v\u00ec b\u1ea1n c\u1ea7n c\u00e0i \u0111\u1eb7t n\u00f3 tr\u01b0\u1edbc. Nh\u01b0ng n\u00f3 c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n nh\u01b0 m\u1ed9t tr\u00ecnh t\u1ea1o trang tr\u1ef1c quan. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u:<\/p>\n\n\n\n<ul><li>T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n v\u00e0 v\u00f9ng ch\u1ee9a tr\u00ean mize.google.com.<\/li><li>Trong t\u00e0i kho\u1ea3n m\u1edbi c\u1ee7a b\u1ea1n, h\u00e3y chuy\u1ec3n \u0111\u1ebfn \u201cTr\u00ecnh \u0111\u01a1n\u201d \u2192 \u201cT\u00e0i kho\u1ea3n\u201d v\u00e0 li\u00ean k\u1ebft v\u00f9ng ch\u1ee9a c\u1ee7a b\u1ea1n v\u1edbi Google Analytics.<\/li><li>C\u00e0i \u0111\u1eb7t \u0111o\u1ea1n m\u00e3 Google Optimize v\u00e0o trang web c\u1ee7a b\u1ea1n. N\u1ebfu s\u1eed d\u1ee5ng Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00f3 th\u00f4ng qua GTM. <\/li><\/ul>\n\n\n\n<p>M\u1ed9t ti\u1ec7n \u00edch b\u1ed5 sung th\u00fa v\u1ecb c\u1ee7a Google Optimize l\u00e0 \u0111o\u1ea1n m\u00e3 ch\u1ed1ng nh\u1ea5p nh\u00e1y. \u0110\u00f4i khi khi trang c\u1ee7a b\u1ea1n t\u1ea3i, tr\u01b0\u1edbc khi bi\u1ebfn th\u1ec3 th\u1eed nghi\u1ec7m B \u0111\u01b0\u1ee3c t\u1ea3i. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y trang web \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ban \u0111\u1ea7u, sau \u0111\u00f3 s\u1ebd nh\u1ea3y v\u00e0 thay \u0111\u1ed5i. Google \u0111\u00e3 chu\u1ea9n b\u1ecb m\u1ed9t \u0111o\u1ea1n m\u00e3 ri\u00eang \u0111\u1ec3 ng\u0103n ch\u1eb7n \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft c\u00e0i \u0111\u1eb7t tr\u00ean trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u1edf tr\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 chu\u1ea9n b\u1ecb c\u00e1c b\u00e0i ki\u1ec3m tra AB trong Google Optimize?<\/strong><\/h2>\n\n\n\n<ul><li>Chuy\u1ec3n \u0111\u1ebfn t\u00e0i kho\u1ea3n Google Optimize c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 b\u1ea1n nh\u1ea5p v\u00e0o t\u00ean v\u00f9ng ch\u1ee9a v\u00e0 nh\u1ea5p v\u00e0o \u201cT\u1ea1o th\u1eed nghi\u1ec7m\u201d.<\/li><li>Nh\u1eadp t\u00ean, URL c\u1ee7a \u201cTrang tr\u00ecnh ch\u1ec9nh s\u1eeda\u201d c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 trang g\u1ed1c c\u1ee7a b\u1ea1n, phi\u00ean b\u1ea3n \u0111i\u1ec1u khi\u1ec3n. Sau \u0111\u00f3, nh\u1ea5p v\u00e0o \u201cKi\u1ec3m tra AB\u201d v\u00e0 \u201cT\u1ea1o\u201d.<\/li><li>Nh\u1ea5p v\u00e0o \u201cT\u1ea1o bi\u1ebfn th\u1ec3\u201d, nh\u1eadp t\u00ean v\u00e0 nh\u1ea5p v\u00e0o \u201cTh\u00eam\u201d.<\/li><\/ul>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, b\u1ea1n \u0111ang \u1edf trong tr\u00ecnh ch\u1ec9nh s\u1eeda tr\u1ef1c quan c\u1ee7a Google Optimize. B\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o b\u1ea1n mu\u1ed1n ch\u1ec9nh s\u1eeda. V\u00ed d\u1ee5 nh\u01b0 ti\u00eau \u0111\u1ec1 ho\u1eb7c n\u00fat, s\u1eed d\u1ee5ng tr\u00ecnh ch\u1ec9nh s\u1eeda \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 l\u01b0u n\u00f3 khi b\u1ea1n ho\u00e0n t\u1ea5t. B\u1ea1n v\u1eeba t\u1ea1o m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a trang web c\u1ee7a m\u00ecnh trong Google Optimize.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n bi\u1ebfn th\u1ec3 c\u1ee7a m\u00ecnh v\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m th\u1ee7 c\u00f4ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 b\u00ean ngo\u00e0i. V\u00e0 b\u1ea1n ch\u1ec9 mu\u1ed1n s\u1eed d\u1ee5ng Google Optimize \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Chu\u1ea9n b\u1ecb m\u1ed9t URL c\u1ee7a trang th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n v\u00e0 \u1edf b\u01b0\u1edbc 2 thay v\u00ec &#8220;Th\u1eed nghi\u1ec7m AB&#8221;. B\u1ea1n h\u00e3y ch\u1ecdn &#8220;Th\u1eed nghi\u1ec7m chuy\u1ec3n h\u01b0\u1edbng&#8221;, c\u00e1c b\u01b0\u1edbc kh\u00e1c c\u0169ng t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh c\u00e1c b\u00e0i ki\u1ec3m tra AB trong Google Optimize?<\/strong><\/h2>\n\n\n\n<p>Khi b\u1ea1n c\u00f3 c\u00e1c bi\u1ebfn th\u1ec3 s\u1eb5n s\u00e0ng, b\u1ea1n s\u1ebd \u1edf trong th\u1ebb c\u1ea5u h\u00ecnh.<\/p>\n\n\n\n<ul><li>Ch\u1ecdn ch\u1ebf \u0111\u1ed9 xem Google Analytics v\u00e0 ch\u1ecdn m\u1ee5c ti\u00eau. \u0110\u00e2y s\u1ebd l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng (ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i) c\u1ee7a th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/li><li>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Ads, h\u00e3y ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ea1n mu\u1ed1n \u0111\u01b0a v\u00e0o th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh. T\u00f9y ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi 2 bi\u1ebfn th\u1ec3 l\u00e0 50:50.<\/li><li>Quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, th\u00f4ng th\u01b0\u1eddng b\u1ea1n mu\u1ed1n \u0111\u1eb7t URL trang bi\u00ean t\u1eadp c\u1ee7a m\u00ecnh.<\/li><li>Ch\u1ea1y th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n v\u00e0 ch\u1edd k\u1ebft qu\u1ea3.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u n\u1eefa m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1edb<\/strong><\/h3>\n\n\n\n<p>Th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n s\u1ebd ch\u1ea1y cho \u0111\u1ebfn khi m\u1ed9t trong c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a b\u1ea1n c\u00f3 95% x\u00e1c su\u1ea5t \u0111\u00e1nh b\u1ea1i th\u1eed nghi\u1ec7m th\u1ee9 hai. Ngo\u00e0i ra, trong c\u00e1c b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd th\u1ea5y bi\u1ec3u \u0111\u1ed3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a. <\/p>\n\n\n\n<p>T\u1ea1i sao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i &#8220;\u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a&#8221;? V\u00e0 n\u00f3 kh\u00e1c v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00f3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i v\u1ec1 l\u00e2u d\u00e0i. V\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0y trong tu\u1ea7n v\u00e0 c\u00e1c t\u00edn hi\u1ec7u kh\u00e1c \u0111\u1ec3 m\u00f4 ph\u1ecfng k\u1ebft qu\u1ea3 th\u1ef1c.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c: N\u1ebfu b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m v\u00e0o th\u1ee9 Hai v\u00e0 b\u1ea1n ki\u1ec3m tra k\u1ebft qu\u1ea3 v\u00e0o th\u1ee9 N\u0103m. Nh\u01b0ng Google bi\u1ebft r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n v\u00e0o c\u00e1c ng\u00e0y cu\u1ed1i tu\u1ea7n. Th\u00ec l\u00fac n\u00e0y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c l\u1eadp m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m \u0111\u1ec3 bao g\u1ed3m y\u1ebfu t\u1ed1 cu\u1ed1i tu\u1ea7n n\u00e0y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ed7i th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 v\u00e0 s\u1eafc th\u00e1i kh\u00e1c trong th\u1eed nghi\u1ec7m AB. B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c quan tr\u1ecdng nh\u1ea5t theo quan \u0111i\u1ec3m th\u1ef1c t\u1ebf. N\u1ebfu b\u1ea1n mong mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m c\u00f9ng v\u1edbi c\u00e1c chuy\u00ean gia. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac m\u00e0 b\u1ea1n n\u00ean li\u1ec7n ngay v\u1edbi Adsplus \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh:<\/strong><\/h4>\n\n\n\n<ul><li>Th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t m\u1eabu ng\u01b0\u1eddi d\u00f9ng \/ chuy\u1ec3n \u0111\u1ed5i qu\u00e1 nh\u1ecf.<\/li><li>Th\u1eed nghi\u1ec7m m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t gi\u1ea3 thuy\u1ebft d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ef1c s\u1ef1 \u0111\u1eb1ng sau.<\/li><li>Th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i qu\u00e1 nh\u1ecf.<\/li><li>L\u00e0m theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t c\u1ee7a b\u00e0i ki\u1ec3m tra AB m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng.<\/li><li>K\u1ebft th\u00fac b\u00e0i ki\u1ec3m tra c\u1ee7a b\u1ea1n qu\u00e1 s\u1edbm.<\/li><li>T\u1eeb b\u1ecf th\u1eed nghi\u1ec7m AB sau l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00f4ng th\u00e0nh c\u00f4ng.<\/li><li>Th\u1eed nghi\u1ec7m qu\u00e1 nhi\u1ec1u th\u1ee9 \u0111\u1ed3ng th\u1eddi.<\/li><li>Kh\u00f4ng chia s\u1ebb k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i trong nh\u00f3m.<\/li><li>Gi\u1ea3m m\u1ee9c \u0111\u1ed9 tin c\u1eady b\u1eaft bu\u1ed9c SAU khi c\u00f3 k\u1ebft qu\u1ea3.<\/li><li>B\u1ecf qua k\u1ebft qu\u1ea3 khi ch\u00fang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<p>Hai \u0111i\u1ec1u cu\u1ed1i c\u00f9ng th\u1ef1c s\u1ef1 quan tr\u1ecdng. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u mu\u1ed1n c\u00e1c th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng. V\u00e0 khi b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n th\u00e0nh c\u00f4ng v\u00e0 xem x\u00e9t d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ee7 l\u00e2u. Th\u00ec t\u1edbi 100% kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m cho n\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfn th\u1eafng ngay c\u1ea3 khi kh\u00f4ng.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cho d\u00f9 mu\u1ed1n hay kh\u00f4ng, c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Google \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n trong ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n web. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u00e0 mi\u1ec5n ph\u00ed, tr\u1ef1c quan v\u00e0 c\u00f3 s\u1eb5n tr\u00ean to\u00e0n c\u1ea7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao trong b\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164,996],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[HOT] C\u00e1ch ch\u1ea1y A\/B testing Google Ads v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/title>\n<meta name=\"description\" content=\"AB test Google Ads hi\u1ec7n nay l\u00e0 th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1c Marketer th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 theo nh\u01b0 mong mu\u1ed1n...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/ab-test-google-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[HOT] C\u00e1ch ch\u1ea1y A\/B testing Google Ads v\u00e0 t\u1ed1i \u01b0u h\u00f3a\" \/>\n<meta property=\"og:description\" content=\"AB test Google Ads hi\u1ec7n nay l\u00e0 th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1c Marketer th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 theo nh\u01b0 mong mu\u1ed1n...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/ab-test-google-ads\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" 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