{"id":22234,"date":"2021-08-07T09:00:00","date_gmt":"2021-08-07T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22234"},"modified":"2021-08-12T08:32:08","modified_gmt":"2021-08-12T01:32:08","slug":"so-sanh-quang-cao-google-va-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/so-sanh-quang-cao-google-va-facebook","title":{"rendered":"Google Ads vs Facebook Ads: Ai l\u00e0 \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"\n

Khi b\u1ea1n \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh t\u1ed1t. B\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh x\u00e2y d\u1ef1ng trang web c\u1ee7a m\u00ecnh. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n ph\u1ea3i qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng. R\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang xem x\u00e9t qu\u1ea3ng c\u00e1o c\u1ee7a hai \u00f4ng tr\u00f9m c\u1ee7a th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. B\u1ea1n ph\u1ea3i \u0111\u1eafn \u0111o so s\u00e1nh qu\u1ea3ng c\u00e1o Facebook<\/strong><\/a> v\u00e0 Google<\/strong><\/a>, li\u1ec7u c\u00e1i n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n h\u01a1n. Do \u0111\u00f3, c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0o?<\/p>\n\n\n\n

\"So<\/figure>\n\n\n\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi tr\u00ean ch\u00fang ta s\u1ebd so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u1ee7a Facebook v\u00e0 Google t\u1ea1i \u0111\u00e2y. T\u1ea5t c\u1ea3 th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2u hy v\u1ecdng s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n\n\n

Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi r\u1ea5t ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u m\u00e0 kh\u00f4ng c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 ti\u1ebfp th\u1ecb. Tuy nhi\u00ean n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ch\u00fat \u00edt hi\u1ec3u bi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn th\u00ec s\u1ebd th\u1ef1c s\u1ef1 kh\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Do \u0111\u00f3 b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef v\u00e0 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n:<\/p>\n\n\n\n

PPC<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o Facebook v\u00e0 qu\u1ea3ng c\u00e1o Google<\/strong><\/a> \u0111\u1ec1u thu\u1ed9c lo\u1ea1i qu\u1ea3ng c\u00e1o \u201ctr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC)\u201d. Khi b\u1ea1n s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o PPC, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ed9t t\u1eeb kh\u00f3a. Sau \u0111\u00f3 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 s\u1ed1 ti\u1ec1n \u0111\u00f3 m\u1ed7i khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o m\u1ed9t trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. T\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng l\u1ea1i t\u00ecm ki\u1ebfm m\u1ed9t doanh nghi\u1ec7p tr\u00ean Facebook thay v\u00ec Google? H\u1ecd \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec khi t\u00ecm ki\u1ebfm m\u1ed9t c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3?<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o r\u1ea5t hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. V\u00e0 t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang. N\u1ebfu b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a ai \u0111\u00f3, th\u00ec nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn gi\u1ea3i ph\u00e1p.<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng h\u1ecd s\u1eed d\u1ee5ng. V\u00e0 \u0111\u1ed3ng th\u1eddi c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u00eanh b\u00e1n h\u00e0ng m\u00e0 h\u1ecd \u0111ang d\u00f9ng. Thu\u1eadt to\u00e1n c\u1ee7a Google n\u00f3i ri\u00eang \u0111ang b\u1eaft \u0111\u1ea7u c\u1ea3i ti\u1ebfn c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec t\u1eeb kh\u00f3a. M\u1ed9t n\u1ed9i dung hay s\u1ebd c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng \u1edf \u0111\u00e2y. S\u1ef1 th\u1eadt l\u00e0 c\u00e1c trang chuy\u00ean nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a v\u00e0 c\u00e2u h\u1ecfi s\u1ebd nhanh ch\u00f3ng th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

CPC \/ CPA<\/strong><\/h3>\n\n\n\n

CPC<\/strong><\/a> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t”. V\u00e0 \u0111\u00f3 l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 cho Google ho\u1eb7c Facebook \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. CPA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cgi\u00e1 m\u1ed7i h\u00e0nh \u0111\u1ed9ng\u201d. Khi s\u1eed d\u1ee5ng CPA, nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5 nh\u01b0 \u0111\u0103ng k\u00fd email, mua s\u1ea3n ph\u1ea9m… <\/p>\n\n\n\n

So s\u00e1nh Qu\u1ea3ng c\u00e1o Google v\u00e0 Facebook: kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

C\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu ri\u00eang c\u1ee7a m\u00ecnh. V\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec1u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u1ea3 qu\u1ea3ng c\u00e1o Facebook v\u00e0 Google. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ea3 2 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

T\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n<\/strong><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. Trong khi qu\u1ea3ng c\u00e1o Facebook \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n. Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t khi so s\u00e1nh gi\u1eefa hai lo\u1ea1i qu\u1ea3ng c\u00e1o Facebook v\u00e0 Google l\u00e0 g\u00ec?<\/p>\n\n\n\n

T\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n<\/strong><\/h3>\n\n\n\n

L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERP). Ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y m\u1ed7i khi s\u1eed d\u1ee5ng Google. C\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n nh\u01b0 nh\u1eefng li\u00ean k\u1ebft \u1edf tr\u00ean c\u00f9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng nh\u00e3n “qu\u1ea3ng c\u00e1o”.<\/p>\n\n\n\n

\"so<\/figure>\n\n\n\n

V\u00ec v\u1eady, ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n. Google \u0111\u00e3 \u0111\u00e1nh d\u1ea5u t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o b\u1eb1ng t\u1eeb \u201cQu\u1ea3ng c\u00e1o<\/strong><\/a>\u201d \u0111\u01b0\u1ee3c in \u0111\u1eadm \u1edf \u0111\u1ea7u ti\u00eau \u0111\u1ec1 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau, kh\u00f4ng ph\u1ea3i s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Do \u0111\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec1u xoay quanh c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t. Tuy nhi\u00ean b\u1ea1n c\u0169ng n\u00ean xem x\u00e9t m\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng. Vi\u1ec7c l\u00e0m n\u00e0y \u0111\u00f4i khi s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 n\u00ean l\u00e0 g\u00ec.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, khi c\u00e1c n\u1ec1n t\u1ea3ng thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd. Th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u00f4i khi s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. V\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n \u01b0u ti\u00ean.<\/p>\n\n\n\n

\u0110i\u1ec1u quan tr\u1ecdng n\u1eefa m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0 ph\u1ea3i xem x\u00e9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u00e0 b\u1ea1n \u0111ang d\u00f9ng khi mua qu\u1ea3ng c\u00e1o. Hi\u1ec7n nay, c\u1ea3 Google v\u00e0 Facebook \u0111\u1ec1u c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

M\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google cho ph\u00e9p b\u1ea1n ph\u00e2n nh\u00e1nh sang YouTube<\/a><\/strong>, M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google v\u00e0 th\u1eadm ch\u00ed c\u1ea3 Google Maps. Facebook c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Instagram, g\u1eedi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n qua Messenger v\u00e0 \u0111\u01b0a b\u1ea1n l\u00ean b\u1ea3ng tin. T\u00f9y ch\u1ecdn c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o n\u01a1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u00e0nh th\u1eddi gian tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\n

C\u1ea3 Google v\u00e0 Facebook hi\u1ec7n nay \u0111\u1ec1u c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 cho ri\u00eang m\u00ecnh. Facebook \u01b0\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 1,7 t\u1ef7 ng\u01b0\u1eddi tr\u00ean trang web c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y. V\u00e0 h\u01a1n 3 t\u1ef7 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh s\u1eed d\u1ee5ng Facebook, Instagram<\/strong><\/a>, WhatsApp v\u00e0 Messenger.<\/p>\n\n\n\n

Google hi\u1ec7n nay ph\u1ea3i x\u1eed l\u00fd g\u1ea7n s\u00e1u t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y c\u0169ng s\u1edf h\u1eefu h\u01a1n 90% t\u1ea5t c\u1ea3 c\u00e1c t\u00ecm ki\u1ebfm th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3. Theo m\u1ed9t nghi\u00ean c\u1ee9u, m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o Google tr\u1ea3 ph\u00ed cao g\u1ea5p b\u1ed1n l\u1ea7n so v\u1edbi b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o tr\u00ean b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0o kh\u00e1c.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n nghi\u00ean c\u1ee9u \u0111\u1ebfn quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng. Khi xem x\u00e9t quy m\u00f4 kh\u00e1n gi\u1ea3, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. M\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean Google hay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n? 5,8 t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y s\u1ebd kh\u00f4ng gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec cho b\u1ea1n. N\u1ebfu ch\u00fang kh\u00f4ng mang l\u1ea1i cho b\u1ea1n b\u1ea5t k\u1ef3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0o.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, n\u1ebfu b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng Facebook kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng mu\u1ed1n. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 vi\u1ec7c \u0111i con \u0111\u01b0\u1eddng r\u1ed9ng h\u01a1n v\u1edbi Google. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n ph\u1ea3i ch\u1ecdn \u0111\u01b0\u1ee3c n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

ROI v\u00e0 chi ph\u00ed<\/strong><\/h2>\n\n\n\n

B\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n n\u00e0y v\u00ec b\u1ea1n mong \u0111\u1ee3i thu \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI). Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o s\u1ed1 ti\u1ec1n b\u1ea1n tr\u1ea3 cho qu\u1ea3ng c\u00e1o. M\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng nh\u1ea5t hi\u1ec7n nay l\u00e0 b\u1ea1n \u0111ang c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Trong khi \u0111\u00f3 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i chi ti\u00eau to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean t\u1eebng chi ti\u1ebft kh\u00e1c nhau. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 t\u1eeb kh\u00f3a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng li\u00ean quan \u0111\u1ebfn n\u1ec1n t\u1ea3ng n\u00e0o b\u1ea1n. Hay t\u1eeb kh\u00f3a \u0111\u00f3 \u0111ang \u1edf trong ng\u00e0nh n\u00e0o.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google th\u01b0\u1eddng s\u1ebd c\u00f3 gi\u00e1 cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook. CPC trung b\u00ecnh cho qu\u1ea3ng c\u00e1o c\u1ee7a Google l\u00e0 50 ng\u00e0n. Trong khi h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f3 CPC th\u1ea5p nh\u01b0 qu\u1ea7n \u00e1o ch\u1ec9 tr\u1ea3 kho\u1ea3ng 15 ng\u00e0n cho m\u1ed7i nh\u1ea5p chu\u1ed9t tr\u00ean Facebook. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Facebook v\u00e0 ch\u1ecdn \u0111\u1eb7t m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Instagram. Th\u00ec l\u00fac n\u00e0y b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 chi ph\u00ed g\u1ea5p \u0111\u00f4i so v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o Facebook th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n

Gi\u00e1 ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi ng\u00e0nh b\u1ea1n \u0111ang kinh doanh<\/strong><\/h4>\n\n\n\n

V\u00ed d\u1ee5: CPC cao h\u01a1n 1 tri\u1ec7u \u0111\u1ed3ng \u0111\u00e3 thu\u1ed9c v\u1ec1 ng\u00e0nh b\u1ea3o hi\u1ec3m. N\u1ebfu b\u1ea1n \u0111ang \u1edf trong m\u1ed9t ng\u00e0nh m\u00e0 CPC cho Google qu\u00e1 cao. Th\u00ec Facebook c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n

CPC ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t. M\u1ed9t th\u1ee9 kh\u00e1c c\u1ea7n c\u00e2n nh\u1eafc l\u00e0 CPA (gi\u00e1 m\u1ed7i h\u00e0nh \u0111\u1ed9ng). B\u1ea1n \u0111ang tr\u1ea3 ti\u1ec1n cho bao nhi\u00eau nh\u1ea5p chu\u1ed9t ? V\u00e0 bao nhi\u00eau ng\u01b0\u1eddi nh\u1ea5p qua \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n?<\/p>\n\n\n\n

B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i t\u00ecm ra bao nhi\u00eau l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 l\u00e0m cho chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n \u0111ang tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n nh\u01b0ng l\u1ea1i thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n chi ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Th\u00ec v\u1ec1 l\u00e2u d\u00e0i \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1ng gi\u00e1.<\/p>\n\n\n\n

\u00dd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n

B\u1ea1n n\u00ean xem x\u00e9t ng\u1eef c\u1ea3nh m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 b\u1ea1n h\u00e3y ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 doanh nghi\u1ec7p m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean web. Hay l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u00e0 h\u1ecd s\u1ebd ch\u00fa \u00fd nhi\u1ec1u h\u01a1n tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng?<\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng c\u01a1 kh\u00ed. Th\u00ec m\u1ecdi ng\u01b0\u1eddi lu\u00f4n mong mu\u1ed1n s\u1ebd t\u00ecm m\u1ed9t th\u1ee3 c\u01a1 kh\u00ed g\u1ea7n h\u1ecd n\u1ebfu h\u1ecd g\u1eb7p s\u1ef1 c\u1ed1 v\u1ec1 \u00f4 t\u00f4. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/strong><\/a> s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc m\u1eb7t h\u1ecd ch\u00ednh x\u00e1c khi h\u1ecd c\u1ea7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p nhi\u1ebfp \u1ea3nh, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ec3 t\u1eeb \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y trang c\u1ee7a b\u1ea1n khi h\u1ecd \u0111ang l\u01b0\u1edbt v\u00e0 quay l\u1ea1i sau khi h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng mua. Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u00f9 h\u1ee3p cho lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y. B\u1edfi v\u00ec m\u1eb7c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c cho b\u1ea1n. Nh\u01b0ng ch\u00fang s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n\n\n\n

Tuy nhi\u00ean t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Cho d\u00f9 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1eb7t ngay khi h\u1ecd c\u00f3 nhu c\u1ea7u. Hay b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Nh\u1eafm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n\n\n\n

C\u1ea3 Google v\u00e0 Facebook \u0111\u1ec1u cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn si\u00eau chi ti\u1ebft cho c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean m\u1ecdi \u0111\u1eb7c \u0111i\u1ec3m. V\u00ed d\u1ee5 nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, \u0111\u1ed9 tu\u1ed5i \u0111\u1ebfn m\u1ee9c thu nh\u1eadp.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng Google s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng trong h\u1ea1ng m\u1ee5c n\u00e0y. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 ch\u00ednh Facebook<\/a><\/strong> l\u00e0 n\u01a1i cung c\u1ea5p nhi\u1ec1u d\u1eef li\u1ec7u nh\u1ea5t cho b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh theo c\u00e1c h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee5 th\u1ec3. Facebook hi\u1ec7n nay thu th\u1eadp nhi\u1ec1u th\u00f4ng tin t\u1eeb h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n l\u00e0 ki\u1ec3u ch\u1ee7 doanh nghi\u1ec7p th\u00edch t\u00e1c \u0111\u1ed9ng ch\u00ednh x\u00e1c t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o tr\u00ean Facebook s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u1ed1i s\u00e1nh v\u1edbi h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 nh\u01b0 c\u00e1c b\u00e0 m\u1eb9 c\u00f3 con \u0103n chay… V\u00ec v\u1eady, n\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng si\u00eau h\u1eb9p. Th\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111i theo con \u0111\u01b0\u1eddng n\u00e0y.<\/p>\n\n\n\n

C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n<\/strong><\/h2>\n\n\n\n

M\u1ed9t c\u00e2n nh\u1eafc quan tr\u1ecdng kh\u00e1c \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n \u0111ang b\u00e1n th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch tr\u1ef1c quan, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed3 n\u1ed9i th\u1ea5t ho\u1eb7c qu\u1ea7n \u00e1o. Th\u00ec l\u00fac n\u00e0y m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 Instagram<\/strong><\/a> c\u00f3 th\u1ec3 l\u00e0 t\u1ed1t nh\u1ea5t. Nh\u01b0ng c\u1ea3 Google v\u00e0 Facebook \u0111\u1ec1u cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1ec3 th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google th\u01b0\u1eddng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf v\u0103n b\u1ea3n. V\u00ec v\u1eady \u0111\u00f3 s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng m\u1ea5t th\u00eam ph\u00ed \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p. Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a Google hi\u1ec3n th\u1ecb bao g\u1ed3m:<\/p>\n\n\n\n