{"id":22276,"date":"2021-08-09T09:30:00","date_gmt":"2021-08-09T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22276"},"modified":"2021-08-24T17:55:00","modified_gmt":"2021-08-24T10:55:00","slug":"ab-testing-giai-phao-toi-uu-cho-doanh-thu","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ab-testing-giai-phao-toi-uu-cho-doanh-thu","title":{"rendered":"A\/B testing gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

N\u1ebfu b\u1ea1n kh\u00f4ng AB testing trang web c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 b\u1ea1n \u0111ang qu\u0103ng ti\u1ec1n ra c\u1eeda s\u1ed5. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 k\u00eanh chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/strong><\/a> c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. AB testing cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n

\"AB<\/figure>\n\n\n\n

AB Testing l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n

AB Testing hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a trang web, email ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c. T\u1eeb \u0111\u00f3 c\u00e1c Marketer c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ed9t phi\u00ean b\u1ea3n cho m\u1ed9t nh\u00f3m v\u00e0 phi\u00ean b\u1ea3n kia cho m\u1ed9t nh\u00f3m kh\u00e1c. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 xem m\u1ed7i phi\u00ean b\u1ea3n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n h\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t cu\u1ed9c thi. B\u1ea1n \u0111ang gh\u00e9p hai phi\u00ean b\u1ea3n n\u1ed9i dung c\u1ee7a m\u00ecnh v\u1edbi nhau \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

Khi bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p th\u00f4ng tin cho c\u00e1c quy\u1ebft \u0111\u1ecbnh trong t\u01b0\u01a1ng lai khi n\u00f3i \u0111\u1ebfn trang web, email ho\u1eb7c b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c.<\/p>\n\n\n\n

AB Testing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a A \/ B Testing, b\u1ea1n h\u00e3y xem m\u1ed9t v\u00ed d\u1ee5. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 hai thi\u1ebft k\u1ebf kh\u00e1c nhau cho m\u1ed9t trang \u0111\u00edch. V\u00e0 b\u1ea1n mong mu\u1ed1n bi\u1ebft thi\u1ebft k\u1ebf n\u00e0o s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Sau khi b\u1ea1n t\u1ea1o thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh. B\u1ea1n h\u00e3y cung c\u1ea5p m\u1ed9t b\u1ea3n \u0111\u00edch cho m\u1ed9t nh\u00f3m v\u00e0 b\u1ea1n g\u1eedi phi\u00ean b\u1ea3n c\u00f2n l\u1ea1i cho nh\u00f3m th\u1ee9 hai. Sau \u0111\u00f3, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed7i trang \u0111\u00edch ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, s\u1ed1 l\u1ea7n nh\u1ea5p ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

N\u1ebfu m\u1ed9t c\u00e1i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1i c\u00f2n l\u1ea1i. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. V\u00e0 n\u00f3 c\u00f3 th\u1ec3 cho bi\u1ebft c\u00e1ch b\u1ea1n t\u1ea1o trang \u0111\u00edch trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

T\u1ea1i sao b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n th\u1ef1c hi\u1ec7n AB Testing?<\/strong><\/h2>\n\n\n\n

T\u1ea1o m\u1ed9t trang web ho\u1eb7c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email<\/strong><\/a> ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong ti\u1ebfp th\u1ecb. Khi b\u1ea1n c\u00f3 m\u1ed9t trang web, b\u1ea1n s\u1ebd mu\u1ed1n bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 gi\u00fap \u00edch hay c\u1ea3n tr\u1edf vi\u1ec7c b\u00e1n h\u00e0ng hay kh\u00f4ng.<\/p>\n\n\n\n

Th\u1eed nghi\u1ec7m A \/ B s\u1ebd cho b\u1ea1n bi\u1ebft nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb, h\u00ecnh \u1ea3nh, video, l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Ngay c\u1ea3 nh\u1eefng thay \u0111\u1ed5i \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

M\u1ed9t th\u1eed nghi\u1ec7m cho th\u1ea5y n\u00fat CTA m\u00e0u \u0111\u1ecf ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n n\u00fat m\u00e0u xanh l\u00e1 c\u00e2y 21%. Con s\u1ed1 n\u00e0y d\u1ef1a tr\u00ean 2.000 l\u01b0\u1ee3t truy c\u1eadp trang.<\/p>\n\n\n\n

\"ab<\/figure><\/div>\n\n\n\n

N\u1ebfu m\u1ed9t thay \u0111\u1ed5i nh\u1ecf nh\u01b0 v\u1eady c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o. Th\u00ec ch\u1eafc b\u1ea1n s\u1ebd mu\u1ed1n bi\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c tr\u00ean trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. Ngo\u00e0i ra c\u00f2n c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n

Th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch so v\u1edbi AB Testing: C\u00e1c lo\u1ea1i th\u1eed nghi\u1ec7m l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

C\u00e1c thu\u1eadt ng\u1eef “th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch” v\u00e0 “th\u1eed nghi\u1ec7m A \/ B” th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau. Nh\u01b0ng ch\u00fang th\u1ef1c s\u1ef1 l\u00e0 hai lo\u1ea1i th\u1eed nghi\u1ec7m kh\u00e1c nhau.<\/p>\n\n\n\n

AB Testing<\/strong> bao g\u1ed3m vi\u1ec7c so s\u00e1nh hai phi\u00ean b\u1ea3n n\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean vi\u1ec7c thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1. C\u00e1c y\u1ebfu t\u1ed1 ch\u1eb3ng h\u1ea1n nh\u01b0 v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh CTA tr\u00ean trang \u0111\u00edch.<\/p>\n\n\n\n

Th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch<\/strong> li\u00ean quan \u0111\u1ebfn vi\u1ec7c so s\u00e1nh hai thi\u1ebft k\u1ebf ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n

Tuy nhi\u00ean th\u1eed nghi\u1ec7m A \/ B \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n. V\u00ec c\u00e1c Marketer lu\u00f4n mu\u1ed1n bi\u1ebft y\u1ebfu t\u1ed1 n\u00e0o th\u1ef1c s\u1ef1 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1eef li\u1ec7u. V\u00ed d\u1ee5: n\u1ebfu mu\u1ed1n so s\u00e1nh hai phi\u00ean b\u1ea3n ho\u00e0n to\u00e0n kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t trang. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh hay v\u0103n b\u1ea3n?<\/p>\n\n\n\n

Th\u1ed1ng k\u00ea AB Testing: Nh\u00e0 v\u00f4 \u0111\u1ecbch, K\u1ebb th\u00e1ch th\u1ee9c v\u00e0 Bi\u1ebfn th\u1ec3 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

M\u1ed7i phi\u00ean b\u1ea3n c\u1ee7a n\u1ed9i dung ti\u1ebfp th\u1ecb s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Nh\u00e0 v\u00f4 \u0111\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n ti\u1ebfp th\u1ecb – cho d\u00f9 \u0111\u00f3 l\u00e0 trang web, email, Qu\u1ea3ng c\u00e1o Facebook<\/strong><\/a> hay ho\u00e0n to\u00e0n kh\u00e1c. C\u00e1c t\u00ednh n\u0103ng m\u00e0 b\u1ea1n nghi ng\u1edd s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t ho\u1eb7c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong qu\u00e1 kh\u1ee9. B\u1ea1n h\u00e3y ki\u1ec3m tra r\u1ed9ng r\u00e3i n\u00f3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n

Sau th\u1eed nghi\u1ec7m A \/ B, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng bi\u1ebfn th\u1ec3 \u0111\u1ea7u ti\u00ean ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Sau \u0111\u00f3, b\u1ea1n t\u1ea1o c\u00e1c bi\u1ebfn th\u1ec3 m\u1edbi \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng ch\u1ec9 v\u1edbi m\u1ed9t b\u00e0i ki\u1ec3m tra A \/ B duy nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n n\u00ean li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/a> cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 n\u00e0o t\u1ed1t nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra AB Testing ?<\/strong><\/h2>\n\n\n\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee7a n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u00f3ng g\u00f3p v\u00e0o chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c. V\u00ed d\u1ee5: thay \u0111\u1ed5i m\u1ed9t t\u1eeb trong n\u1ed9i dung c\u1ee7a email, c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng t\u1ea1o ra nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n

V\u00ec b\u1ea1n c\u00f3 th\u1eddi gian h\u1ea1n ch\u1ebf, h\u00e3y d\u00e0nh th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh cho c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t tr\u00ean trang web ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c c\u1ee7a b\u1ea1n. \u0110\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n t\u1eadp trung tr\u01b0\u1edbc ti\u00ean, B\u1ea1n h\u00e3y c\u00f9ng xem x\u00e9t m\u01b0\u1eddi trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 th\u1eed nghi\u1ec7m A \/ B hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

Ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung<\/strong><\/h4>\n\n\n\n

D\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y khi h\u1ecd \u0111\u1ebfn m\u1ed9t trang web. N\u1ebfu n\u00f3 kh\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp, h\u1ecd s\u1ebd kh\u00f4ng quan t\u00e2m.<\/p>\n\n\n\n

C\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a n\u1ed9i dung c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5: b\u1ea1n s\u1eed d\u1ee5ng v\u0103n b\u1ea3n n\u00e0o tr\u00ean n\u00fat CTA. Ho\u1eb7c s\u1eed d\u1ee5ng v\u0103n b\u1ea3n li\u00ean k\u1ebft cho li\u00ean k\u1ebft CTA c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n

B\u1ea1n c\u0169ng n\u00ean ki\u1ec3m tra \u0111\u1ed9 d\u00e0i \u0111o\u1ea1n v\u0103n kh\u00e1c nhau v\u00e0 m\u1ee9c \u0111\u1ed9 thuy\u1ebft ph\u1ee5c kh\u00e1c nhau. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n th\u00edch c\u00e1ch b\u00e1n h\u00e0ng kh\u00f3 hay c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eb9 nh\u00e0ng h\u01a1n? B\u1ea1n s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng tr\u01b0\u1edbc c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch n\u00e0o ?<\/p>\n\n\n\n

CTA<\/strong><\/h4>\n\n\n\n

L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n s\u1ebd cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m g\u00ec b\u00e2y gi\u1edd. N\u00f3 s\u1ebd l\u00f4i k\u00e9o ng\u01b0\u1eddi \u0111\u1ecdc h\u00e0nh \u0111\u1ed9ng theo l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n. M\u1ed9t trong nh\u1eefng l\u00fd do l\u00e0 v\u00ec n\u00f3 mang l\u1ea1i qu\u00e1 nhi\u1ec1u gi\u00e1 tr\u1ecb kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u00f9 ch\u1ec9 m\u1ed9t t\u1eeb trong CTA b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c – ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u n\u00fat, m\u00e0u v\u0103n b\u1ea3n, \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n, k\u00edch th\u01b0\u1edbc v\u00e0 h\u00ecnh d\u1ea1ng – c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3.<\/p>\n\n\n\n

B\u1ea1n kh\u00f4ng n\u00ean thay \u0111\u1ed5i nhi\u1ec1u ch\u1ea5t l\u01b0\u1ee3ng trong m\u1ed9t th\u1eed nghi\u1ec7m A \/ B. N\u1ebfu b\u1ea1n mu\u1ed1n ki\u1ec3m tra m\u00e0u n\u1ec1n, \u0111\u1eebng thay \u0111\u1ed5i ph\u00f4ng ch\u1eef ho\u1eb7c m\u00e0u li\u00ean k\u1ebft. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft t\u00ednh n\u0103ng n\u00e0o \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1eef li\u1ec7u th\u1eed nghi\u1ec7m A \/ B c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

H\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 video<\/strong><\/h4>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o ti\u1ebfp th\u1ecb \u0111a k\u00eanh. Tuy nhi\u00ean b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn t\u1eebng th\u00e0nh vi\u00ean trong s\u1ed1 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00f4ng qua v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho SEO<\/strong><\/a>. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng podcast, video v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin l\u00e0 m\u1ed9t \u0111i\u1ec1u n\u00ean l\u00e0m.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch theo \u00fd c\u1ee7a m\u00ecnh, m\u1ed9t \u00fd t\u01b0\u1edfng. Hay l\u00e0 A \/ B th\u1eed nghi\u1ec7m nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a video so v\u1edbi nh\u1eefng video \u0111\u00e3 vi\u1ebft. Ho\u1eb7c nh\u1eefng \u0111\u1ed3 h\u1ecda th\u00f4ng tin ng\u1eafn so v\u1edbi nh\u1eefng phi\u00ean b\u1ea3n d\u00e0i h\u01a1n.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 k\u00eanh video ho\u1eb7c trang t\u00e0i nguy\u00ean. Th\u00ec ngay c\u1ea3 h\u00ecnh \u1ea3nh c\u00f3 s\u1eb5n c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eed nghi\u1ec7m A \/ B c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 \u1ea3nh c\u1ee7a ai \u0111\u00f3 \u0111ang tr\u1ecf v\u00e0o d\u00f2ng ti\u00eau \u0111\u1ec1 ho\u1eb7c CTA c\u1ee7a b\u1ea1n. H\u00ecnh \u1ea3nh \u0111\u00f3 s\u1ebd thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi xem v\u1ec1 y\u1ebfu t\u1ed1 \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n

D\u00f2ng ch\u1ee7 \u0111\u1ec1<\/strong><\/h2>\n\n\n\n

D\u00f2ng ti\u00eau \u0111\u1ec1 email s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf. N\u1ebfu ng\u01b0\u1eddi \u0111\u0103ng k\u00fd kh\u00f4ng nh\u00ecn th\u1ea5y b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec h\u1ecd th\u00edch, email c\u00f3 th\u1ec3 s\u1ebd n\u1eb1m trong th\u00f9ng r\u00e1c.<\/p>\n\n\n\n

Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, t\u1ef7 l\u1ec7 m\u1edf th\u01b0 trung b\u00ecnh n\u1eb1m trong kho\u1ea3ng t\u1eeb 25 \u0111\u1ebfn 47%. Ngay c\u1ea3 khi b\u1ea1n tr\u00ean m\u1ee9c trung b\u00ecnh. Th\u00ec ch\u1ec9 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 m\u1edf email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

C\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 th\u1eed nghi\u1ec7m A \/ B c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i thu h\u00fat m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o. B\u1ea1n h\u00e3y th\u1eed \u0111\u1eb7t c\u00e2u h\u1ecfi so v\u1edbi c\u00e2u n\u00f3i, ki\u1ec3m tra c\u00e1c t\u1eeb m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi nhau. V\u00e0 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u00f3 v\u00e0 kh\u00f4ng c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac.<\/p>\n\n\n\n

Chi\u1ec1u s\u00e2u n\u1ed9i dung<\/strong><\/h4>\n\n\n\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch th\u00f4ng tin c\u1ea5p cao cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan c\u01a1 b\u1ea3n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1. Trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mu\u1ed1n \u0111i s\u00e2u kh\u00e1m ph\u00e1 m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a ch\u1ee7 \u0111\u1ec1. Do \u0111\u00f3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u01b0 tr\u00fa trong danh m\u1ee5c n\u00e0o?<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111\u1ed9 s\u00e2u n\u1ed9i dung b\u1eb1ng c\u00e1ch t\u1ea1o hai ph\u1ea7n n\u1ed9i dung. B\u1ea1n n\u00ean t\u1ea1o m\u1ed9t c\u00e1i s\u1ebd d\u00e0i h\u01a1n so v\u1edbi c\u00e1i kia v\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n

Chi\u1ec1u s\u00e2u n\u1ed9i dung c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO c\u0169ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1eddi gian tr\u00ean trang. Th\u1eed nghi\u1ec7m A \/ B<\/strong><\/a> cho ph\u00e9p b\u1ea1n t\u00ecm ra s\u1ef1 c\u00e2n b\u1eb1ng l\u00fd t\u01b0\u1edfng gi\u1eefa hai \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung th\u00f4ng tin, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c trang blog. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c trang \u0111\u00edch.<\/p>\n\n\n\n

M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ng\u1eafn c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n n\u1ed9i dung \u0111\u01a1n gi\u1ea3n, d\u1ec5 ti\u00eau h\u00f3a. Ngo\u00e0i ra n\u00f3 c\u00f2n cung c\u1ea5p cho h\u1ecd nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

B\u1ea1n s\u1ebd lu\u00f4n th\u1ea5y c\u00e1c m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang web l\u1edbn nh\u01b0 Shopee, Lazada. Tiki…<\/p>\n\n\n\n

C\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nhi\u1ec1u kho\u1ea3ng tr\u1eafng h\u01a1n. Tuy nhi\u00ean, n\u00f3 c\u1ea7n ng\u1eafn v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/p>\n\n\n\n

Tuy nhi\u00ean, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1o blouse, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n. B\u1ea1n n\u00ean ki\u1ec3m tra m\u00f4 t\u1ea3 d\u00e0i h\u01a1n so v\u1edbi m\u00f4 t\u1ea3 ng\u1eafn h\u01a1n \u0111\u1ec3 xem m\u00f4 t\u1ea3 n\u00e0o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra thi\u1ebft k\u1ebf m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, h\u00e3y th\u1eed ki\u1ec3m tra b\u1ea3n sao c\u1ee7a \u0111o\u1ea1n v\u0103n v\u1edbi c\u00e1c d\u1ea5u \u0111\u1ea7u d\u00f2ng. \u1ede \u0111\u1ea7u trang \u0111\u01b0\u1ee3c tham chi\u1ebfu b\u00ean d\u01b0\u1edbi, ch\u00fang ta th\u1ea5y c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt \u1edf \u0111\u1ecbnh d\u1ea1ng d\u1ea5u \u0111\u1ea7u d\u00f2ng.<\/p>\n\n\n\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/strong><\/h4>\n\n\n\n

B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a v\u00e0o \u00fd ki\u1ebfn h\u1ecd \u0111\u1ecdc \u0111\u01b0\u1ee3c trong c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng kh\u00f4ng?<\/p>\n\n\n\n

Vi\u1ec7c hi\u1ec3n th\u1ecb b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i tr\u00ean c\u00e1c trang \u0111\u00edch, trang s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i. Nh\u01b0ng ch\u1ec9 khi b\u1ea1n tr\u00ecnh b\u00e0y n\u00f3 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

V\u00ed d\u1ee5: x\u1ebfp h\u1ea1ng sao th\u1eed nghi\u1ec7m A \/ B so v\u1edbi l\u1eddi ch\u1ee9ng th\u1ef1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra video so v\u1edbi h\u00ecnh \u1ea3nh t\u0129nh b\u1eb1ng d\u1ea5u ngo\u1eb7c k\u00e9p.<\/p>\n\n\n\n

E-mail marketing<\/strong><\/h4>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 A \/ B ki\u1ec3m tra c\u00e1c email ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. B\u1ea1n ch\u1ec9 c\u1ea7n g\u1eedi phi\u00ean b\u1ea3n A cho 50 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh v\u00e0 phi\u00ean b\u1ea3n B cho nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i.<\/p>\n\n\n\n

Nh\u1eefng thay \u0111\u1ed5i \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ed1i v\u1edbi bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd email, trang \u0111\u00edch ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng nh\u1eefng con s\u1ed1 b\u1ea5t th\u01b0\u1eddng. Gi\u1ea3 s\u1eed b\u1ea1n ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B trong 20 ng\u00e0y v\u00e0 8.000 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y t\u1eebng bi\u1ebfn th\u1ec3. N\u1ebfu Phi\u00ean b\u1ea3n A ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n Phi\u00ean b\u1ea3n B 72%. Th\u00ec l\u00fac n\u00e0y b\u1ea1n bi\u1ebft r\u1eb1ng m\u00ecnh \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn d\u1ef1a tr\u00ean ba s\u1ef1 ki\u1ec7n:<\/strong><\/h4>\n\n\n\n