{"id":22290,"date":"2021-08-10T09:30:00","date_gmt":"2021-08-10T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22290"},"modified":"2021-08-24T17:46:14","modified_gmt":"2021-08-24T10:46:14","slug":"cach-thuc-hien-ab-testing-cho-moi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-thuc-hien-ab-testing-cho-moi-doanh-nghiep","title":{"rendered":"C\u00e1ch th\u1ef1c hi\u1ec7n AB Testing cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>C\u00e1c c\u00e1ch th\u1ef1c hi\u1ec7n AB testing th\u01b0\u1eddng kh\u00f4ng ph\u1ee9c t\u1ea1p, nh\u01b0ng b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t gi\u1ea3 thuy\u1ebft. B\u1ea1n n\u00ean tin r\u1eb1ng phi\u00ean b\u1ea3n n\u00e0o c\u1ee7a trang web ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n? V\u00e0 t\u1ea1i sao?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/cach-thuc-hien-ab-testing.png\" alt=\"C\u00e1ch th\u1ef1c hi\u1ec7n AB Testing\" class=\"wp-image-22379\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/cach-thuc-hien-ab-testing.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/cach-thuc-hien-ab-testing-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/cach-thuc-hien-ab-testing-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/cach-thuc-hien-ab-testing-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi. Ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;T\u1ea1i sao trang \u0111\u00edch c\u1ee7a t\u00f4i kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i?&#8221; B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3, nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng nh\u1ea5p qua tr\u00ean CTA. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu th\u1eadp th\u00eam d\u1eef li\u1ec7u v\u1ec1 <a href=\"https:\/\/adsplus.vn\/bang-bao-gia-hinh-thuc-quan-ly-tai-khoan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m<\/strong><\/a> c\u1ee7a kh\u00e1ch truy c\u1eadp tr\u00ean trang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kh\u00f4ng n\u00ean ch\u1ea1y AB Testing n\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 website c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/update-tinh-nang-google-analytic\/\"><strong>Google Analytics<\/strong><\/a> \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, ngu\u1ed3n gi\u1edbi thi\u1ec7u v\u00e0 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c. Sau \u0111\u00f3 b\u1ea1n h\u00e3y ch\u1ea1y b\u1ea3n \u0111\u1ed3 nhi\u1ec7t, b\u1ea3n \u0111\u1ed3 cu\u1ed9n. V\u00e0 c\u00e1c th\u1eed nghi\u1ec7m kh\u00e1c \u0111\u1ec3 xem c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea3n ghi phi\u00ean kh\u00e1ch c\u00e1 nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 h\u1eefu \u00edch. Vi\u1ec7c xem ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng truy c\u1eadp l\u00e0m khi h\u1ecd truy c\u1eadp v\u00e0o m\u1ed9t trang c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00e2y, c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft b\u1ed5 sung v\u1ec1 n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n ho\u1eb7c th\u1ea5t v\u1ecdng.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1ed3i \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n \u1ee9ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m A \/ B \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1eeb \u0111\u00f3 mang l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ecdn nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n ki\u1ec3m tra<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t y\u1ebfu t\u1ed1 duy nh\u1ea5t m\u00e0 b\u1ea1n mu\u1ed1n ki\u1ec3m tra. T\u1eeb \u0111\u00f3, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u1ea5t k\u1ef3 ch\u1ec9 s\u1ed1 n\u00e0o b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng t\u1ea1o ra nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. B\u1ea1n h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO<\/strong><\/a>, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 d\u00e0i b\u00e0i \u0111\u0103ng tr\u00ean blog. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi d\u00f2ng ti\u00eau \u0111\u1ec1, video ho\u1eb7c CTA.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>M\u1ee5c ti\u00eau \u0111\u1ec1 ra<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u1edbi b\u00e0i ki\u1ec3m tra A \/ B c\u1ee7a m\u00ecnh ? B\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ? Vi\u1ec7c b\u00e1n h\u00e0ng ? Th\u1eddi gian tr\u00ean trang ?<\/p>\n\n\n\n<p>L\u00fac \u0111\u1ea7u, b\u1ea1n h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 li\u1ec7u duy nh\u1ea5t. B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B sau \u0111\u00f3 \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. N\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o m\u1ed9t th\u1ee9 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean xem d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics<\/strong><\/a>. N\u00f3 cho b\u1ea1n bi\u1ebft g\u00ec v\u1ec1 tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n ?<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t ho\u1eb7c c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ef1 thay \u0111\u1ed5i  ngay c\u1ea3 khi n\u00f3 ch\u1ec9 c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng nh\u1ecf \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ecdn trang m\u00e0 b\u1ea1n s\u1ebd ki\u1ec3m tra<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi trang quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 trang ch\u1ee7 c\u1ee7a b\u1ea1n ho\u1eb7c m\u1ed9t trang \u0111\u00edch v\u1edbi m\u1ee5c ti\u00eau kinh doanh. D\u00f9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u00e0o th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u1ee3i nhu\u1eadn kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1eb7t c\u00e1c ph\u1ea7n t\u1eed th\u00e0nh th\u1eed nghi\u1ec7m A \/ B<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean ch\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n s\u1ebd th\u1eed nghi\u1ec7m A \/ B tr\u00ean t\u01b0\u1eddng c\u1ee7a m\u00ecnh. B\u1ea1n h\u00e3y nh\u1edb: \u0111\u00e2y l\u00e0 n\u1ed9i dung hi\u1ec7n c\u00f3 m\u00e0 b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i m\u1ed9t ch\u00fat. B\u1ea1n c\u00f3 th\u1ec3 xem li\u1ec7u c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n c\u00f3 c\u1ea3i thi\u1ec7n hay kh\u00f4ng. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n cho r\u1eb1ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ea1o m\u1ed9t bi\u1ebfn th\u1ec3<\/strong><\/h4>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n n\u00ean t\u1ea1o m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a website c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean thay \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc. V\u00e0 b\u1ea1n ch\u1ec9 n\u00ean th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang ki\u1ec3m tra CTA. H\u00e3y thay \u0111\u1ed5i m\u00e0u n\u1ec1n, m\u00e0u ph\u00f4ng ch\u1eef ho\u1eb7c k\u00edch th\u01b0\u1edbc n\u00fat. \u0110\u1ec3 m\u1ecdi th\u1ee9 kh\u00e1c gi\u1ed1ng h\u1ec7t v\u1edbi nh\u00e0 v\u00f4 \u0111\u1ecbch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra A \/ B t\u1ed1t nh\u1ea5t<\/strong><\/h4>\n\n\n\n<p>C\u00f4ng c\u1ee5 ki\u1ec3m tra A \/ B ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n \u0111ang ki\u1ec3m tra. N\u1ebfu b\u1ea1n l\u00e0 email AB Testing. Th\u00ec h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email \u0111\u1ec1u c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra t\u00edch h\u1ee3p s\u1eb5n.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/pushdy-nen-tang-omni-channel-marketing-automation-dau-tien\/\"><strong>Pushdy<\/strong><\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m A \/ B c\u00e1c trang \u0111\u00edch v\u00e0 c\u00e1c khu v\u1ef1c kh\u00e1c tr\u00ean trang web c\u1ee7a m\u00ecnh. \u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 thu\u1eadt to\u00e1n Pushdy r\u1ea5t h\u1eefu \u00edch. N\u00f3 s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn bi\u1ebfn th\u1ec3 \u0111\u01b0\u1ee3c \u01b0a th\u00edch. V\u00ec v\u1eady b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i ki\u1ec3m tra th\u1eed nghi\u1ec7m th\u01b0\u1eddng xuy\u00ean. Ho\u1eb7c b\u1ea1n kh\u00f4ng c\u1ea7n lo l\u1eafng r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn m\u1ed9t phi\u00ean b\u1ea3n c\u1ee7a n\u1ed9i dung hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Thi\u1ebft k\u1ebf b\u00e0i ki\u1ec3m tra c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng c\u1ee5 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn thi\u1ebft k\u1ebf th\u1eed nghi\u1ec7m ho\u1eb7c r\u1ea5t \u00edt. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ch\u1ec9 \u0111\u1ecbnh th\u1eddi gian b\u1ea1n mu\u1ed1n ch\u1ea1y th\u1eed nghi\u1ec7m.  C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 thi\u1ebft b\u1ecb n\u00e0o b\u1ea1n mu\u1ed1n thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 c\u00e1c chi ti\u1ebft kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u00edch l\u0169y d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian b\u1ea1n n\u00ean ch\u1edd v\u00e0 xem. V\u1edbi ph\u1ea7n m\u1ec1m th\u1eed nghi\u1ec7m A \/ B nh\u01b0 Pushdy. D\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ef1 \u0111\u1ed9ng. B\u1ea1n c\u00f3 th\u1ec3 xem ti\u1ebfn tr\u00ecnh ki\u1ec3m tra c\u1ee7a m\u00ecnh b\u1ea5t k\u1ef3 l\u00fac n\u00e0o. V\u00e0 khi ki\u1ec3m tra k\u1ebft th\u00fac, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o m\u1ed7i bi\u1ebfn th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb n\u00e0o v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea th\u1eed nghi\u1ec7m A \/ B<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean r\u00fat ra k\u1ebft lu\u1eadn d\u1ef1a tr\u00ean bi\u1ebfn th\u1ec3 n\u00e0o gi\u00e0nh chi\u1ebfn th\u1eafng. Sau khi b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 phi\u00ean b\u1ea3n m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch h\u01a1n. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea1i quy tr\u00ecnh 10 b\u01b0\u1edbc n\u00e0y v\u1edbi m\u1ed9t bi\u1ebfn th\u1ec3 m\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"878\" height=\"502\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-57.png\" alt=\"c\u00e1ch th\u1ef1c hi\u1ec7n ab testing\" class=\"wp-image-22292\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-57.png 878w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-57-300x172.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-57-768x439.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-57-610x349.png 610w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1ch th\u1ef1c hi\u1ec7n AB Testing cho m\u1ecdi doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AB Testing c\u1ee7a b\u1ea1n s\u1ebd ch\u1ea1y trong bao l\u00e2u?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u1eed nghi\u1ec7m A \/ B, th\u1eddi l\u01b0\u1ee3ng \u00edt quan tr\u1ecdng h\u01a1n \u00fd ngh\u0129a th\u1ed1ng k\u00ea. N\u1ebfu b\u1ea1n ch\u1ea1y th\u1eed nghi\u1ec7m trong s\u00e1u th\u00e1ng. Tuy nhi\u00ean, b\u1ea1n ch\u1ec9 thu v\u1ec1 c\u00f3 10 ng\u01b0\u1eddi truy c\u1eadp trang trong th\u1eddi gian \u0111\u00f3. Do \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea1i di\u1ec7n. Do \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u00f3 qu\u00e1 \u00edt l\u1ea7n l\u1eb7p l\u1ea1i \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m di\u1ec5n ra \u0111\u1ee7 l\u00e2u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi tho\u1ea1t \u0111\u1ea7u c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa hai bi\u1ebfn th\u1ec3. Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1ea3m d\u1ea7n theo th\u1eddi gian.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u1ea5y s\u1ef1 h\u1ed9i t\u1ee5 trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn r\u1eb1ng bi\u1ebfn th\u1ec3 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn ch\u1ec9 s\u1ed1 b\u1ea1n \u0111ang theo d\u00f5i.<\/p>\n\n\n\n<p>Th\u1eed nghi\u1ec7m A \/ B trong v\u00e0i tu\u1ea7n s\u1ebd cho b\u1ea1n k\u1ebft qu\u1ea3 t\u1ed1t mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n h\u00e3y xem x\u00e9t c\u00e1c v\u00ed d\u1ee5 th\u1eed nghi\u1ec7m A \/ B t\u1eeb c\u00e1c trang web kh\u00e1c. Nhi\u1ec1u c\u00f4ng ty xu\u1ea5t b\u1ea3n ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd tr\u00ean c\u00e1c blog ti\u1ebfp th\u1ecb kh\u00e1c nhau.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng mu\u1ed1n sao ch\u00e9p ch\u00ednh x\u00e1c m\u1ed9t b\u00e0i ki\u1ec3m tra. Nh\u01b0ng b\u1ea1n n\u00ean bi\u1ebft r\u00f5 v\u1ec1 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 AB Testing c\u1ee7a m\u00ecnh v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng?<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u1ea7n thu th\u1eadp c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u t\u1eeb c\u00e1ch th\u1ef1c hi\u1ec7n AB testing c\u00e0ng t\u1ed1t. M\u1ed7i bi\u1ebfn th\u1ec3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau kh\u00e1ch truy c\u1eadp? Ng\u01b0\u1eddi th\u1eafng cu\u1ed9c h\u01a1n ng\u01b0\u1eddi thua cu\u1ed9c bao nhi\u00eau ph\u1ea7n tr\u0103m?<\/p>\n\n\n\n<p>N\u1ebfu ch\u00eanh l\u1ec7ch 4% c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n kh\u00f4ng th\u00edch c\u00e1i n\u00e0y h\u01a1n c\u00e1i kia. Tuy nhi\u00ean, n\u1ebfu m\u1ed9t c\u00e1i t\u1ed1t h\u01a1n c\u00e1i kia 40%, b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 y\u1ebfu t\u1ed1 b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Th\u00f4ng qua c\u00e1ch th\u1ef1c hi\u1ec7n AB Testing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn vi\u1ebft <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>qu\u1ea3ng c\u00e1o<\/strong><\/a> v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng n\u00f3 li\u00ean t\u1ee5c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>L\u00e0m theo \u0111\u00fang quy tr\u00ecnh l\u00e0 r\u1ea5t quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c. B\u1ea1n n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t.<\/p>\n\n\n\n<ul><li>Ch\u1ecdn nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n ki\u1ec3m tra<\/li><li>M\u1ee5c ti\u00eau \u0111\u1ec1 ra<\/li><li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/li><li>Ch\u1ecdn trang m\u00e0 b\u1ea1n s\u1ebd ki\u1ec3m tra<\/li><li>\u0110\u1eb7t c\u00e1c ph\u1ea7n t\u1eed th\u00e0nh th\u1eed nghi\u1ec7m A \/ B<\/li><li>T\u1ea1o m\u1ed9t bi\u1ebfn th\u1ec3<\/li><li>Ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m tra A \/ B<\/li><li>Thi\u1ebft k\u1ebf b\u00e0i ki\u1ec3m tra c\u1ee7a b\u1ea1n<\/li><li>T\u00edch l\u0169y d\u1eef li\u1ec7u<\/li><li>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea th\u1eed nghi\u1ec7m A \/ B<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u00e0m theo c\u00e1c b\u01b0\u1edbc sau theo th\u1ee9 t\u1ef1 s\u1ebd m\u1edf kh\u00f3a nhi\u1ec1u l\u1ee3i \u00edch:<\/strong><\/h4>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111i\u1ec1u g\u00ec thuy\u1ebft ph\u1ee5c kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n chuy\u1ec3n \u0111\u1ed5i<\/li><li>B\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua trang web c\u1ee7a m\u00ecnh. V\u00e0 t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt s\u1ef1 phi\u1ec1n h\u00e0 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh!<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c c\u00e1ch th\u1ef1c hi\u1ec7n AB testing th\u01b0\u1eddng kh\u00f4ng ph\u1ee9c t\u1ea1p, nh\u01b0ng b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t gi\u1ea3 thuy\u1ebft. B\u1ea1n n\u00ean tin r\u1eb1ng phi\u00ean b\u1ea3n n\u00e0o c\u1ee7a trang web ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n? V\u00e0 t\u1ea1i sao? B\u1ea1n c\u0169ng c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[985,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[HOT] C\u00e1ch th\u1ef1c hi\u1ec7n AB Testing cho m\u1ecdi doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u th\u00f4ng qua c\u00e1c c\u00e1ch th\u1ef1c hi\u1ec7n AB Testing \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng gi\u1eefa hai qu\u1ea3ng c\u00e1o kh\u00e1c nhau.....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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