{"id":22356,"date":"2021-08-13T09:30:00","date_gmt":"2021-08-13T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22356"},"modified":"2021-08-13T16:15:04","modified_gmt":"2021-08-13T09:15:04","slug":"phan-biet-marketing-va-sale","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/phan-biet-marketing-va-sale","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1 b\u1ecf b\u1ee9c t\u01b0\u1eddng gi\u1eefa Marketing v\u00e0 Sale"},"content":{"rendered":"\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng v\u1eabn kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nhau. Theo IDC, vi\u1ec7c c\u00e1c c\u00f4ng ty B2B kh\u00f4ng s\u1eafp x\u1ebfp \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb theo \u0111\u00fang quy tr\u00ecnh v\u00e0 c\u00f4ng ngh\u1ec7 khi\u1ebfn h\u1ecd m\u1ea5t h\u01a1n 10% doanh thu m\u1ed7i n\u0103m. N\u00f3 cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty B2B<\/strong><\/a> c\u00f3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd. H\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu ba n\u0103m nhanh h\u01a1n 24% v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn ba n\u0103m nhanh h\u01a1n 27%. Do \u0111\u00f3, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa marketing v\u00e0 sale l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 h\u1ebft s\u1ee9c \u0111au \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n\n\n\n

\"ph\u00e2n<\/figure>\n\n\n\n

Marketers \u0111\u1ebfn t\u1eeb sao H\u1ecfa, Sales \u0111\u1ebfn t\u1eeb sao Kim<\/strong><\/h2>\n\n\n\n

M\u1ed9t nghi\u00ean c\u1ee9u HBR g\u1ea7n \u0111\u00e2y \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c hai \u0111i\u1ec3m xung \u0111\u1ed9t ch\u00ednh gi\u1eefa ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng:<\/p>\n\n\n\n

\u201cXung \u0111\u1ed9t kinh t\u1ebf<\/strong> \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi nhu c\u1ea7u ph\u00e2n chia t\u1ed5ng ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 h\u1ed7 tr\u1ee3 B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb\u201d.<\/p>\n\n\n\n

Gi\u00e1 c\u1ea3, chi ph\u00ed khuy\u1ebfn m\u00e3i v\u00e0 ng\u00e2n s\u00e1ch \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec3m xung \u0111\u1ed9t th\u1ee9 hai l\u00e0 v\u0103n h\u00f3a<\/strong><\/h4>\n\n\n\n

C\u00e1c c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 c\u1ee7a hai nh\u00f3m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t kh\u00e1c nhau. Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd ki\u1ebfm s\u1ed1ng b\u1eb1ng c\u00e1ch b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. V\u00e0 th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft ai hay s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang th\u00e0nh c\u00f4ng. S\u1ef1 th\u1eadt l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. Nh\u01b0ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb<\/a><\/strong> \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi. V\u00e0 ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n n\u1eefa \u0111\u1ec3 bi\u1ebft li\u1ec7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 gi\u00fap t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i cho t\u1ed5 ch\u1ee9c hay kh\u00f4ng.<\/p>\n\n\n\n

\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu thay v\u00ec xem x\u00e9t d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 ho\u1eb7c c\u00e1c m\u00f4 h\u00ecnh gi\u1ea3 \u0111\u1ecbnh nh\u1ee9 tr\u01b0\u1edbc \u0111\u00e2y. Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u1ebfn khoa h\u1ecdc h\u00e0nh vi v\u00e0 thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c m\u1edbi m\u1ebb. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng ph\u00e2n bi\u1ec7t gi\u1eefa marketing v\u00e0 sale ?<\/p>\n\n\n\n

Thuy\u1ebft d\u00f2ng ch\u1ea3y<\/strong><\/h2>\n\n\n\n

D\u00f2ng ch\u1ea3y th\u01b0\u1eddng \u0111\u01b0\u1ee3c quan s\u00e1t th\u1ea5y \u1edf nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00e0nh th\u1ea1o b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o. C\u00f3 th\u1ec3 l\u00e0 kinh doanh, ngh\u1ec7 thu\u1eadt, th\u1ec3 thao ho\u1eb7c b\u1ea5t k\u1ef3 s\u1edf th\u00edch n\u00e0o c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ecd \u0111ang l\u00e0m tr\u00f4ng d\u1ec5 d\u00e0ng v\u00e0 h\u1ecd ho\u00e0n to\u00e0n y\u00eau th\u00edch n\u00f3.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh D\u00f2ng ch\u1ea3y l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Mihaly Cs\u00edkszentmih\u00e1lyi trong cu\u1ed1n s\u00e1ch n\u0103m 2008 c\u1ee7a \u00f4ng “D\u00f2ng ch\u1ea3y: T\u00e2m l\u00fd c\u1ee7a Tr\u1ea3i nghi\u1ec7m T\u1ed1i \u01b0u”. <\/p>\n\n\n\n

Trong khi d\u00f2ng ch\u1ea3y th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn v\u1ec1 n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o ho\u1eb7c trong th\u1ec3 thao. Tuy nhi\u00ean, n\u00f3 \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho n\u01a1i l\u00e0m vi\u1ec7c. C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Thung l\u0169ng Silicon nh\u01b0 Eric Schmidt, Larry Page, Sergey Brin v\u00e0 Elon Musk. H\u1ecd \u0111ang c\u1ed1 \u00fd luy\u1ec7n t\u1eadp tr\u1ea1ng th\u00e1i d\u00f2ng ch\u1ea3y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao nh\u1ea5t.<\/p>\n\n\n\n

T\u1eadp luy\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao nh\u1ea5t<\/strong><\/h4>\n\n\n\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i 10 n\u0103m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi McKinsey. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 b\u00e1o c\u00e1o n\u0103ng su\u1ea5t trong d\u00f2ng ch\u1ea3y cao h\u01a1n g\u1ea5p 5 l\u1ea7n. <\/p>\n\n\n\n

Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o m\u00e0 h\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0, h\u1ecd lu\u00f4n t\u1ea1o ra m\u1ed9t tr\u1ea1ng th\u00e1i d\u00f2ng ch\u1ea3y trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. \u0110i\u1ec1u \u0111\u00f3 gi\u1ed1ng nh\u01b0 c\u00f3 to\u00e0n b\u1ed9 nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n trong khu v\u1ef1c. M\u1ee5c ti\u00eau duy nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu cao nh\u1ea5t. V\u00e0 m\u1ed7i ng\u01b0\u1eddi lu\u00f4n l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao c\u00f9ng v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c s\u00e2u r\u1ed9ng. V\u00e0 h\u1ecd ph\u1ea3i lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t nh\u00f3m th\u1ed1ng nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng thuy\u1ebft d\u00f2ng ch\u1ea3y \u0111\u1ec3 kh\u00f4ng c\u00f2n ph\u00e2n bi\u1ec7t Marketing v\u00e0 Sale<\/strong><\/h2>\n\n\n\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u00fang ta x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh \u0111\u1ec3 t\u1ea1o m\u1ed1i li\u00ean k\u1ebft gi\u1eefa ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00e1c tr\u1ea1ng th\u00e1i d\u00f2ng ch\u1ea3y c\u00f3 c\u00e1c tr\u00ecnh k\u00edch ho\u1ea1t kh\u00e1c nhau. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n d\u1eabn \u0111\u1ebfn c\u00e1c d\u00f2ng ch\u1ea3y hi\u1ec7u qu\u1ea3 cao h\u01a1n. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00e2m l\u00fd. Trong khi nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng kh\u00e1c li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i ho\u1eb7c t\u1ed5 ch\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t thuy\u1ebft d\u00f2ng ch\u1ea3y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

K\u00edch ho\u1ea1t t\u00e2m l\u00fd<\/strong><\/h3>\n\n\n\n

\u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/h4>\n\n\n\n

Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c tr\u1ea3i nghi\u1ec7m thuy\u1ebft d\u00f2ng ch\u1ea3y. M\u1ed7i c\u00e1c nh\u00e2n \u0111\u1ec1u n\u00ean h\u1ecdc c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 cho m\u1ed7i \u0111\u1ea7u vi\u1ec7c. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u1eadp trung m\u00e0 b\u1ea1n c\u1ea7n. Tuy nhi\u00ean, m\u1ee5c ti\u00eau ph\u1ea3i c\u1ea7n th\u00eam \u0111\u1ed9ng l\u1ef1c v\u00e0 c\u1ea5u tr\u00fac cho nh\u1eefng g\u00ec nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111ang l\u00e0m. Cho d\u00f9 b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o nhu c\u1ea7u m\u1edbi hay t\u1ea1o b\u1ea3n tr\u00ecnh b\u00e0y b\u00e1n h\u00e0ng. Th\u00ec b\u1ea1n ph\u1ea3i lu\u00f4n h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau nh\u00f3m l\u00e0 tr\u1ea3i nghi\u1ec7m lu\u1ed3ng.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p th\u00e1ch th\u1ee9c v\u1edbi k\u1ef9 n\u0103ng<\/strong><\/h4>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i v\u1ec1 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1eddng cong \u1ee9ng su\u1ea5t trong \u0111\u00f3 c\u00f3 thang \u0111o \u1ee9ng su\u1ea5t th\u1ea5p v\u00e0 hi\u1ec7u su\u1ea5t th\u1ea5p. \u1ede \u0111\u1ea7u kia, l\u00e0 m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng cao v\u00e0 hi\u1ec7u su\u1ea5t th\u1ea5p nh\u1ea5t. Nh\u01b0ng \u1edf gi\u1eefa thang \u0111o l\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ed1i \u01b0u t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t cao nh\u1ea5t trong c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

Tr\u1ea1ng th\u00e1i d\u00f2ng ch\u1ea3y th\u01b0\u1eddng t\u1ed3n t\u1ea1i g\u1ea7n ranh gi\u1edbi gi\u1eefa bu\u1ed3n ch\u00e1n v\u00e0 lo l\u1eafng. Do \u0111\u00f3, ch\u00fang ta c\u1ea7n s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa bu\u1ed3n ch\u00e1n v\u00e0 lo l\u1eafng ho\u1eb7c c\u0103ng th\u1eb3ng v\u00e0 th\u01b0 gi\u00e3n. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef cho nh\u00f3m c\u1ee7a m\u00ecnh \u1edf v\u1ecb tr\u00ed t\u1ed1t \u0111\u00f3. Th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng d\u00f2ng ch\u1ea3y trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\"Ph\u00e2n<\/figure><\/div>\n\n\n\n

Ph\u00e2n bi\u1ec7t Marketing v\u00e0 Sale<\/em><\/p>\n\n\n\n

B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t gi\u1eefa c\u00e1ch nh\u00f3m nh\u1eadn th\u1ee9c c\u00e1c k\u1ef9 n\u0103ng v\u00e0 c\u00e1ch nh\u1eadn th\u1ee9c th\u00e1ch th\u1ee9c c\u1ee7a nhi\u1ec7m v\u1ee5. N\u1ebfu m\u1ed9t trong hai c\u00e1i nh\u1ec9nh h\u01a1n c\u00e1i kia, d\u00f2ng ch\u1ea3y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng x\u1ea3y ra. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb n\u1ed9i dung s\u00e1ng t\u1ea1o t\u00edch h\u1ee3p d\u1eef li\u1ec7u. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng ph\u00e2n t\u00edch. T\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0a nh\u00f3m v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

\"marketing\"<\/figure><\/div>\n\n\n\n

Ph\u00e2n bi\u1ec7t Marketing v\u00e0 Sale<\/em><\/p>\n\n\n\n

An to\u00e0n t\u00e2m l\u00fd v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro<\/strong><\/h4>\n\n\n\n

Nh\u00e0 khoa h\u1ecdc h\u00e0nh vi t\u1ed5 ch\u1ee9c Amy Edmondson c\u1ee7a Harvard l\u1ea7n \u0111\u1ea7u ti\u00ean gi\u1edbi thi\u1ec7u c\u1ea5u tr\u00fac \u201can to\u00e0n t\u00e2m l\u00fd nh\u00f3m\u201d. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u1ea5u tr\u00fac \u0111\u00f3. \u201cNi\u1ec1m tin chung c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m r\u1eb1ng nh\u00f3m an to\u00e0n \u0111\u1ec3 ch\u1ea5p nh\u1eadn r\u1ee7i ro gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n\u201d.<\/p>\n\n\n\n

Trong ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, r\u1ee7i ro nhi\u1ec1u h\u01a1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 cam k\u1ebft th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau doanh thu ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u1ea1t h\u1ea1n ng\u1ea1ch t\u00edch c\u1ef1c h\u01a1n. Tham gia v\u00e0o th\u1eed nghi\u1ec7m nhanh l\u00e0 vi\u1ec7c n\u00ean l\u00e0m. H\u1ec7 qu\u1ea3 cao s\u1ebd th\u00fac \u0111\u1ea9y d\u00f2ng ch\u1ea3y v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfn xa h\u01a1n, nhanh h\u01a1n.<\/p>\n\n\n\n

Chu k\u1ef3 ph\u1ea3n h\u1ed3i v\u00e0 khen th\u01b0\u1edfng ng\u1eafn<\/strong><\/h4>\n\n\n\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c quy tr\u00ecnh, nh\u00f3m c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 ph\u1ea3n h\u1ed3i r\u00f5 r\u00e0ng v\u00e0 ngay l\u1eadp t\u1ee9c. T\u1eeb \u0111\u00e2y c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c \u0111\u00e1nh gi\u00e1 r\u1eb1ng h\u1ecd \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn b\u1ed9 v\u1edbi nhi\u1ec7m v\u1ee5. <\/p>\n\n\n\n

Quy tr\u00ecnh c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. V\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng gi\u1ecfi \u0111\u1ec1u \u0111i\u1ec1u ch\u1ec9nh chu k\u1ef3 th\u1eed th\u00e1ch-khen th\u01b0\u1edfng cho m\u1ed7i nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n th\u01b0\u1edfng. V\u00ed d\u1ee5 nh\u01b0 chu k\u1ef3 b\u00e1n h\u00e0ng doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0ng qu\u00fd, \u0111\u1ea1t h\u1ea1n ng\u1ea1ch.<\/p>\n\n\n\n

C\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t m\u00f4i tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n

Thi\u1ebft k\u1ebf l\u1ea1i kh\u00f4ng gian nh\u00f3m<\/strong><\/h4>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf kh\u00f4ng gian l\u00e0m vi\u1ec7c gi\u1eefa \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n trong c\u00f9ng m\u1ed9t kh\u00f4ng gian. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho d\u00f2ng ch\u1ea3y. M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c do d\u00f2ng ch\u1ea3y g\u00e2y ra l\u00e0 Pixar. Steve Jobs qu\u00e1 c\u1ed1 \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh x\u00e2y m\u1ed9t gi\u1ebfng tr\u1eddi \u1edf gi\u1eefa v\u0103n ph\u00f2ng. Sau \u0111\u00f3 \u00f4ng cho \u0111\u1eb7t c\u00e1c ph\u00f2ng h\u1ecdp, nh\u00e0 \u0103n v\u00e0 ph\u00f2ng t\u1eafm xung quanh n\u00f3. K\u1ebft qu\u1ea3 l\u00e0, m\u1ecdi ng\u01b0\u1eddi t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau b\u1eaft \u0111\u1ea7u g\u1eb7p nhau v\u00e0 tr\u00f2 chuy\u1ec7n. Jobs \u0111\u00e3 thi\u1ebft k\u1ebf l\u1ea1i kh\u00f4ng gian v\u0103n ph\u00f2ng \u0111\u1ec3 k\u00edch ho\u1ea1t d\u00f2ng ch\u1ea3y.<\/p>\n\n\n\n

Gi\u1ea3m thi\u1ec3u th\u1eddi gian h\u1ecdp<\/strong><\/h4>\n\n\n\n

Ph\u1ea3n \u1ee9ng c\u1ee7a b\u1ea1n l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n b\u1ecb k\u00e9o v\u00e0o m\u1ed9t cu\u1ed9c h\u1ecdp d\u00e0i l\u00e0 g\u00ec? C\u00f3 l\u1ebd l\u00e0 kh\u00f4ng m\u1ea5y kh\u1ea3 quan, ph\u1ea3i kh\u00f4ng? \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c h\u1ecdp l\u00e0 m\u1ed9t th\u1eddi gian t\u1ed3i t\u1ec7. Ch\u00fang l\u1ea5y \u0111i th\u1eddi gian qu\u00fd gi\u00e1, cho ph\u00e9p t\u01b0 duy \u0111\u1ed3ng thu\u1eadn len l\u1ecfi v\u00e0 \u0111\u01b0a ch\u00fang ta ng\u00e0y c\u00e0ng xa d\u00f2ng ch\u1ea3y. B\u1ea1n n\u00ean gi\u1ea3m thi\u1ec3u c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ec3 t\u1ea1o c\u00e1c h\u1ee3p t\u00e1c nh\u00f3m th\u1ef1c s\u1ef1 ho\u1eb7c ph\u1ea3n h\u1ed3i c\u00e1 nh\u00e2n 1: 1. Cu\u1ed1i c\u00f9ng, c\u00e1c cu\u1ed9c h\u1ecdp n\u00ean th\u01b0\u1eddng l\u00e0 m\u1ed9t cu\u1ed9c h\u1ecdp \u0111\u1ee9ng v\u00e0 kh\u00f4ng k\u00e9o d\u00e0i qu\u00e1 25 ph\u00fat.<\/p>\n\n\n\n

Lo\u1ea1i b\u1ecf phi\u1ec1n nhi\u1ec5u<\/strong><\/h4>\n\n\n\n

Email, th\u00f4ng b\u00e1o, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, tin nh\u1eafn, v\u0103n ph\u00f2ng k\u1ebf ho\u1ea1ch m\u1edf \/ s\u1ef1 gi\u00e1n \u0111o\u1ea1n \u0111\u1ed9t xu\u1ea5t c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebb th\u00f9 c\u1ee7a quy tr\u00ecnh l\u00e0m vi\u1ec7c nh\u00f3m. N\u1ebfu b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c trong m\u1ed9t kh\u00f4ng gian m\u1edf. B\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1c ph\u00f2ng t\u1eadp trung cho c\u00e1c c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m nh\u1ecf tham gia v\u00e0o khu v\u1ef1c. <\/p>\n\n\n\n

K\u00edch ho\u1ea1t sinh h\u1ecdc<\/strong><\/h3>\n\n\n\n

Gi\u1edd l\u00e0m vi\u1ec7c linh ho\u1ea1t<\/strong><\/h4>\n\n\n\n

C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u00e0 nh\u1eefng con c\u00fa \u0111\u00eam, h\u1ecd l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o ban \u0111\u00eam. Trong khi nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi bu\u1ed5i s\u00e1ng. H\u1ecd th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u ng\u00e0y m\u1edbi v\u00e0o kho\u1ea3ng 8 gi\u1edd s\u00e1ng \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. \u0110\u1ec3 b\u1eaft k\u1ecbp nh\u1ecbp sinh h\u1ecdc c\u1ee7a nh\u00f3m, b\u1ea1n n\u00ean thi\u1ebft k\u1ebf l\u1ecbch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. B\u1ea1n c\u00f3 th\u1ec3 l\u00ean l\u1ecbch cho c\u00e1c cu\u1ed9c h\u1ecdp nh\u00f3m b\u1eaft bu\u1ed9c v\u00e0o gi\u1eefa ng\u00e0y. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mong mu\u1ed1n ? M\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ti\u1ebfp c\u1eadn v\u1edbi d\u00f2ng ch\u1ea3y t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

K\u00edch ho\u1ea1t t\u1ed5 ch\u1ee9c<\/strong><\/h3>\n\n\n\n

Ph\u00e2n quy\u1ec1n ch\u1ec9 huy<\/strong><\/h4>\n\n\n\n

Ph\u00e2n quy\u1ec1n ch\u1ec9 huy c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec7m v\u1ee5 v\u00e0 c\u00e1c gi\u1edbi h\u1ea1n c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ch\u00ednh th\u1ee9c b\u1edfi c\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nhi\u1ec7m v\u1ee5, nh\u01b0ng chi ti\u1ebft v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a n\u00f3 th\u1ef1c hi\u1ec7n. Trong th\u1ebf gi\u1edbi kinh doanh, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Holacracy ho\u1eb7c Fluid Leadership. N\u00f3 thay th\u1ebf m\u00f4 h\u00ecnh t\u1eeb tr\u00ean xu\u1ed1ng, ra l\u1ec7nh v\u00e0 ki\u1ec3m so\u00e1t b\u1eb1ng m\u1ed9t c\u00e1ch m\u1edbi h\u01a1n. C\u00e1c qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c quy\u1ec1n ki\u1ec3m so\u00e1t b\u1eb1ng c\u00e1ch ph\u00e2n ph\u1ed1i quy\u1ec1n l\u1ef1c cho nh\u1eefng nh\u00f3m nh\u1ecf h\u01a1n. V\u00e0 hi\u1ec7n c\u00e1ch n\u00e0y \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho c\u00e1c c\u00f4ng ty nh\u01b0 Zappos, Medium v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn ph\u1ea3i l\u00e0m vi\u1ec7c trong nh\u1eefng r\u00e0ng bu\u1ed9c v\u1edbi c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. Nh\u01b0ng l\u1eddi khuy\u00ean \u1edf \u0111\u00e2y l\u00e0 h\u00e3y trao quy\u1ec1n cho nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c v\u1edbi nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd.<\/p>\n\n\n\n

Xu\u00f4i theo d\u00f2ng ch\u1ea3y<\/strong><\/h2>\n\n\n\n

Khoa h\u1ecdc d\u00f2ng ch\u1ea3y \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong kinh doanh. V\u00ed d\u1ee5, Facebook<\/a><\/strong> v\u00e0 Google t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t c\u00e1 nh\u00e2n. Trong khi c\u00e1c c\u00f4ng ty nh\u01b0 Toyota v\u00e0 Patagonia \u0111\u00e3 bi\u1ebfn d\u00f2ng ch\u1ea3y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u01a1 b\u1ea3n trong thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd. Thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean d\u00f2ng ch\u1ea3y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i trong giai \u0111o\u1ea1n s\u01a1 khai. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u kh\u00f4ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c theo quy tr\u00ecnh. Nh\u01b0ng n\u00f3 l\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c nh\u00f3m, thu h\u00fat nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao nh\u1ea5t trong c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n