{"id":22488,"date":"2021-08-16T08:30:00","date_gmt":"2021-08-16T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22488"},"modified":"2021-08-24T16:49:16","modified_gmt":"2021-08-24T09:49:16","slug":"kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","title":{"rendered":"KPI &#8211; ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch"},"content":{"rendered":"\n<p>ROI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 KPI \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t trong ti\u1ebfp th\u1ecb. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m. <a href=\"https:\/\/adsplus.vn\/blog\/social-media-kpis-minh-chung-cho-su-thanh-cong\/\"><strong>KPI<\/strong><\/a> cho ph\u00e9p b\u1ea1n so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh. T\u1eeb \u0111\u00e2y c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing.jpg\" alt=\"\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing\" class=\"wp-image-22607\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing-610x343.jpg 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c ph\u00e9p \u0111o nh\u01b0 l\u01b0\u1ee3t th\u00edch ho\u1eb7c l\u01b0\u1ee3t chia s\u1ebb c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng ROI c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Sau \u0111\u00f3 so s\u00e1nh v\u1edbi ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email ho\u1eb7c <a href=\"https:\/\/adsplus.vn\/google-search-ads\/\"><strong>qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/a>. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do vi\u1ec7c ph\u00e2n t\u00edch ROI c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau r\u1ea5t c\u00f3 l\u1ee3i cho b\u1ea1n. N\u00f3 cho ph\u00e9p b\u1ea1n h\u1ee3p l\u00fd h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t ph\u00e9p \u0111o \u0111\u01a1n l\u1ebb ng\u1eafn g\u1ecdn r\u00f5 r\u00e0ng. Ph\u00e2n t\u00edch n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing th\u00f4ng qua m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/strong><\/h2>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng vi\u1ec7c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 khi n\u00f3i \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 \u0111ang h\u01b0\u1edbng t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ? Kh\u00e1n gi\u1ea3 s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o ? V\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0m g\u00ec \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n? C\u01a1 s\u1edf ng\u01b0\u1eddi theo d\u00f5i l\u1edbn v\u00e0 nhi\u1ec1u b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng ch\u1eb3ng c\u00f3 ngh\u0129a l\u00fd g\u00ec cho b\u1ea1n. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 th\u1ec3 xem r\u1ea5t nhi\u1ec1u tin t\u1ee9c v\u00e0 n\u1ed9i dung m\u1edbi m\u1ed7i ng\u00e0y. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t ph\u1ea7n n\u1ed9i dung. Sau \u0111\u00f3 h\u1ecd s\u1ebd d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 nh\u1eadn x\u00e9t ho\u1eb7c th\u00edch m\u1ed9t b\u00e0i \u0111\u0103ng. T\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 vi\u1ec7c ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n. Th\u1ef1c t\u1ebf, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn \u1ea5n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u1ea3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>C\u00e1c l\u01b0\u1ee3t ph\u1ea3n h\u1ed3i l\u1ea1i, l\u01b0\u1ee3t th\u00edch, \u0111\u00e1nh d\u1ea5u trang v\u00e0 th\u1eddi gian xem c\u00e1c c\u00e2u chuy\u1ec7n ho\u1eb7c video c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i trong th\u1eddi gian th\u1ef1c. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 web. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<p><strong>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng = (l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c \/ ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u00e0i \u0111\u0103ng) x 100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u00f4ng qua n\u00f3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng n\u00ean xem tr\u1ecdng m\u1eb7c d\u00f9 ngay c\u1ea3 v\u1edbi m\u1ed9t nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c. B\u1eb1ng c\u00e1ch d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u00fd ki\u1ebfn, s\u1edf th\u00edch c\u1ee7a b\u1ea3n th\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang th\u1ec3 hi\u1ec7n r\u1eb1ng h\u1ecd mong \u0111\u1ee3i s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"908\" height=\"569\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-105.png\" alt=\"\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing\" class=\"wp-image-22489\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-105.png 908w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-105-300x188.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-105-768x481.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-105-610x382.png 610w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><figcaption><em>KPI &#8211; ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing qua truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i?<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, KPI gi\u00fap \u00edch trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty b\u1ea1n. M\u1ed7i ch\u1ec9 s\u1ed1 kh\u00e1c nhau c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i theo c\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ef1 \u0111\u1eb7t ra. \u0110\u1ec3 d\u1ec5 hi\u1ec3u, th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n lo\u1ea1i ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/strong><\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 ph\u1ea1m vi ti\u1ebfp c\u1eadn cho b\u1ea1n bi\u1ebft n\u1ed9i dung c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c bao xa v\u1ec1 m\u1eb7t kh\u00e1n gi\u1ea3. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 xem \u1ea5n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t l\u1ea7n. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00e0m th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng. \u0110i\u1ec1u n\u00e0y l\u00e0 do ch\u1ec9 s\u1ed1 ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u1eddng l\u00e0 m\u1ed9t con s\u1ed1 \u01b0\u1edbc t\u00ednh. Tuy nhi\u00ean, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 n\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh l\u01b0\u1ee3ng quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00e0 10.000 c\u00f3 ngh\u0129a l\u00e0 10.000 ng\u01b0\u1eddi s\u1ebd th\u1ea5y \u1ea5n ph\u1ea9m c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb<\/strong><\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb n\u00ean \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t v\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn. N\u00f3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 l\u1ea7n \u1ea5n ph\u1ea9m c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh. N\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nhi\u1ec1u l\u1ea7n b\u1edfi c\u00f9ng m\u1ed9t ng\u01b0\u1eddi. V\u00ed d\u1ee5: n\u1ebfu ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n l\u00e0 1.000 nh\u01b0 trong v\u00ed d\u1ee5 tr\u01b0\u1edbc v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 10.000. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem \u1ea5n ph\u1ea9m 10 l\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ec1 c\u1eadp<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec1 c\u1eadp l\u00e0 s\u1ed1 l\u1ea7n n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. \u0110\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp th\u01b0\u1eddng xuy\u00ean c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u00f3. V\u00ed d\u1ee5: khi m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea1n trong m\u1ed9t b\u00e0i \u0111\u0103ng ho\u1eb7c chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd s\u1eed d\u1ee5ng t\u00ednh n\u0103ng &#8220;@tenthuonghieu&#8221;. L\u00fac n\u00e0y b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ed9ng \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3. S\u1ef1 t\u0103ng ho\u1eb7c gi\u1ea3m c\u1ee7a n\u00f3 n\u00ean \u0111\u01b0\u1ee3c quan s\u00e1t ch\u1eb7t ch\u1ebd. V\u00ec n\u00f3 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a b\u1ea1n. Ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u1ed3 s\u01a1 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: gi\u1edbi t\u00ednh, tu\u1ed5i ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook Insights<\/strong><\/a>, Instagram Insights v\u00e0 Twitter Analytics. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a n\u00f3. V\u00ed d\u1ee5: v\u1edbi Nh\u00e2n kh\u1ea9u h\u1ecdc LinkedIn. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ngh\u1ec1 nghi\u1ec7p c\u1ee7a kh\u00e1ch truy c\u1eadp trang web c\u1ee7a m\u00ecnh. Facebook Insights s\u1ebd cho ph\u00e9p b\u1ea1n bi\u1ebft gi\u1edd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf cho c\u00e1c c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p \u0111\u1ec3 bi\u1ebft k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite ho\u1eb7c CX Social&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i?<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty. Th\u1ed1ng k\u00ea \u0111\u0103ng nh\u1eadp to\u00e0n c\u1ea7u cho th\u1ea5y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n nh\u1eefng n\u01a1i kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n tham gia v\u00e0o l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 \u0111\u00e2y c\u0169ng hi\u1ec7n \u0111ang l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty hi\u1ec7n nay \u0111\u1ec1u c\u00f3 m\u1eb7t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 k\u1ebft qu\u1ea3 nh\u01b0 nhau. Th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet l\u00e0 c\u1ea7n thi\u1ebft. Nh\u01b0ng ph\u01b0\u01a1ng ti\u1ec7n xu\u1ea5t b\u1ea3n c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng kh\u00f4ng k\u00e9m. Ngay c\u1ea3 khi truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u theo s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Tuy nhi\u00ean, n\u00f3 c\u0169ng t\u00f9y thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n \u0111ang giao ti\u1ebfp. Theo nh\u01b0 c\u00e1c nghi\u00ean c\u1ee9u, c\u00e1c v\u0103n b\u1ea3n d\u00e0i s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng hoan ngh\u00eanh. \u0110\u1ecbnh d\u1ea1ng \u01b0a th\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 video. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho s\u1ef1 th\u00e0nh c\u00f4ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/chuyen-de\/quang-cao-tiktok-ads\/\"><strong>TikTok<\/strong><\/a> v\u00e0 Instagram Reels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u00ean \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u1eddi gian n\u00e0o ?<\/strong><\/h2>\n\n\n\n<p>Th\u1eddi gian, t\u1ea7n su\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i b\u00e0i \u0111\u0103ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea9n th\u1eadn. C\u00e1c y\u1ebfu t\u1ed1 tr\u00ean c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Marketing<\/strong><\/a> c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a giao ti\u1ebfp c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb m\u1ed9t giao di\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t t\u1ea5t c\u1ea3 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi c\u00f2n c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 l\u00ean l\u1ecbch cho c\u00e1c b\u00e0i \u0111\u0103ng. Th\u00eam v\u00e0o \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt t\u1eebng ph\u00fat c\u0169ng nh\u01b0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh trong th\u1eddi gian th\u1ef1c. \u0110\u1ec3 t\u1eeb \u0111\u00f3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a t\u1eebng h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Giao ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ki\u1ebfm ti\u1ec1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n b\u1ea1n t\u01b0\u1edfng. B\u1ea1n n\u00ean s\u1edf h\u1eefu c\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o theo \u00fd c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 chuy\u00ean nghi\u1ec7p h\u00f3a vi\u1ec7c giao ti\u1ebfp n\u00e0y. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 k\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>T\u00f3m l\u1ea1i, khi ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 khi xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean. Ch\u00fang lu\u00f4n \u0111\u01b0\u1ee3c xem x\u00e9t d\u1ef1a tr\u00ean KPI ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ROI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 KPI \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t trong ti\u1ebfp th\u1ecb. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m. KPI cho ph\u00e9p b\u1ea1n so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,987],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-16T01:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T09:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich\",\"url\":\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich\",\"name\":\"KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-08-16T01:30:00+00:00\",\"dateModified\":\"2021-08-24T09:49:16+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPI &#8211; ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch","description":"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","og_locale":"vi_VN","og_type":"article","og_title":"KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch","og_description":"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...","og_url":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2021-08-16T01:30:00+00:00","article_modified_time":"2021-08-24T09:49:16+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/do-luong-hieu-qua-marketing.jpg","type":"image\/jpeg"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"15 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","url":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich","name":"KPI - ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2021-08-16T01:30:00+00:00","dateModified":"2021-08-24T09:49:16+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing hi\u1ec7n nay l\u00e0 m\u1ed9t vi\u1ec7c \u0111au \u0111\u00e2u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c...","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/kpi-chi-so-do-luong-hieu-qua-marketing-cho-moi-chien-dich#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"KPI &#8211; ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing cho m\u1ecdi chi\u1ebfn d\u1ecbch"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/22488"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=22488"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/22488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/22607"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=22488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=22488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=22488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}